Natural cosmetics demand in Western Europe is expected to increase at a CAGR of 5.20% through 2034. Natural cosmetics in Western Europe is expected to reach USD 9,053.40 million in 2024. A valuation of USD 15,098.80 million is expected for the landscape in 2034.
Many brands strategically use social media and digital platforms to communicate with consumers, promote their brands, and highlight their natural ingredients. As consumers get interested in plant-based ingredients, natural and holistic products are growing in popularity.
Key Insights that Boost the Sales of Natural Cosmetics in Western Europe
| Attributes | Details |
|---|---|
| Industry Size of Western Europe in 2024 | USD 9,053.40 million |
| Expected Industry Size of Western Europe in 2034 | USD 15,098.80 million |
| Forecasted CAGR between 2024 to 2034 | 5.20% |
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The impact of beauty products on women's health and the environment is becoming increasingly important. Based on consumer orientation, the women segment is expected to reach a 36.70% industry share by 2034. Since natural cosmetics use ingredients derived from nature and avoid harmful chemicals, they are seen as safer and more environmentally friendly. Women tend to prefer natural cosmetics due to their preference for clean and safe ingredients.
Environmental concerns are becoming more prevalent among women. Natural cosmetics often use sustainable ingredients, packaging, and production processes. As a result, natural cosmetics are in greater demand among environmentally conscious consumers.
Social media platforms and beauty influencers heavily influence consumer preferences and trends. Influencers are often seen promoting natural cosmetics and advocating clean beauty. Through social media, women are exposed to natural cosmetics, influencing their purchasing decisions.
| Western Europe Natural Cosmetics Industry by Consumer Orientation | Women |
|---|---|
| Industry Share in % | 36.70% |
Based on packaging, bottles and jars are likely to be highly common packaging formats. The segment is projected to account for a 19.50% share by 2034. Packaging options such as jars are often considered sustainable. Plastics are becoming increasingly unnecessary as consumers become more aware of the impact they have on the environment. Glass jars are expected to increase in popularity in the natural cosmetics industry, especially those that are recyclable or reusable.
Consumers enjoy the tactile and visual experience provided by jars. Jars are transparent, so customers can see what is inside, particularly when they feature natural ingredients. The convenience of using jars also enhances the overall experience of using a product since they offer a hygienic way to apply it. Brand differentiation relies heavily on packaging. Natural cosmetic brands with attractive and unique jar designs can stand out from their competitors. Creating a distinctive and recognizable package identity through jars is a common marketing strategy brands use to attract consumers.
| Western Europe Natural Cosmetics Ecosystem by Packaging | Bottles and Jars |
|---|---|
| Industry Share in % | 19.50% |
Principal Consultant
The natural cosmetics industry is expected to dominate in the United Kingdom. Natural cosmetics in the United Kingdom is expected to expand at a CAGR of 4.30% during the forecast period. Purchasing natural cosmetic ingredients in the United Kingdom indicates an increased demand for these ingredients in natural cosmetic products.
As consumers become more interested in health benefits, clean, safe, and sustainable cosmetics are becoming more popular. Natural cosmetics are becoming increasingly popular due to increasing demand and awareness. As FDA approvals and transparency of ingredients increase, the need for these products is expected to rise. Disposable safety products and growing demand for recyclable products are expected to drive demand.
Germany is expected to be one of the major contributors to the demand for natural cosmetics. A CAGR of 4.10% is expected for the industry by 2034. Natural cosmetics continue to enjoy high demand and represent growth opportunities in the premium category of the industry. Ingredients in formulas and their overall naturalness are increasingly important to consumers.
Skincare and personal care grew substantially in the year due to strong consumer demand. The increasing purchasing power of German consumers and the aging population is expected to drive demand. A French trade office found that Germany had the largest share of Europe's cosmetics, with a revenue of 13.563 billion euros, followed by France, the United Kingdom, and Italy. Consumers and cosmetics producers in Germany are major players in the European cosmetics industry.
Beauty and skincare are cherished traditions in France. The cultural heritage of France recognizes the importance of premium, high-quality, and often locally manufactured ingredients for the development of natural cosmetics. France is expected to exhibit a 3.20% CAGR during the forecast period.
The therapeutic properties and pleasant fragrance of essential oils make them popular in natural cosmetics. French consumers appreciate the holistic approach offered by essential oils to skincare. Beauty routines are simple and effective among women in France. In DIY skincare, many people use natural ingredients to create homemade masks and treatments.
Forecast CAGRs of 2024 to 2034
| Attributes | Details |
|---|---|
| United Kingdom | 4.30% |
| Germany | 4.10% |
| France | 3.20% |
Natural cosmetics companies aim to differentiate themselves in the business landscape and meet the needs of a rapidly growing pool of consumers by developing unique and focused differentiated strategies.
Product Portfolio
| Company | Product Offering |
|---|---|
| L’Oréal SA | French cosmetics and beauty company L'Oréal is a major player in the world market. Among the company's products are skin care, hair care, makeup, and fragrances. With new products and technologies, it has consistently led the beauty industry in innovation. |
| Amway Corporation | Jay Van Andel and Richard DeVos created a multi-level marketing company called Amway. Amway offers a wide range of products, such as beauty products, nutritional supplements, home care items, etc. |
| Beiersdorf AG | Skin care products are the specialty of Beiersdorf AG, a German multinational company. Researchers and developers at the company are known for their commitment to research and development in skincare. |
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| Attributes | Details |
|---|---|
| Estimated Industry Size in 2024 | USD 9,053.40 million |
| Projected Industry Valuation in 2034 | USD 15,098.80 million |
| Value-based CAGR 2024 to 2034 | 5.20% |
| Historical Analysis of Natural Cosmetics in Western Europe | 2019 to 2023 |
| Demand Forecast for Natural Cosmetics in Western Europe | 2024 to 2034 |
| Report Coverage | Industry Size, Industry Trends, Analysis of key Factors Influencing Natural Cosmetics in Western Europe, Insights on Global Players and their Industry Strategy in Western Europe, Ecosystem Analysis of Local and Regional Western Europe Providers |
| Key Cities Analyzed While Studying Opportunites in Natural Cosmetics in Western Europe | Germany, Italy, France, The United Kingdom, Spain, Rest of Western Europe |
| Key Companies Profiled | L’Oréal SA; Amway Corporation; Beiersdorf; Benefit Cosmetics LLC; Chanel S.A.; Clarins Group; Coty Inc.; Estee Lauder Companies Inc.; Johnson & Johnson; Kao Corporation |
Western Europe is expected to generate USD 9,053.40 million in natural cosmetics sales in 2024.
Natural cosmetics is expected to reach USD 15,098.80 million in Western Europe by 2034.
Western Europe's natural cosmetics industry is expected to expand at a 5.20% CAGR from 2024 to 2034.
Based on packaging, bottles and jars will continue to drive demand for natural cosmetics in Western Europe.
1. Executive Summary 2. Market Overview 3. Market Background 4. Industry Analysis and Outlook 2019 to 2023 and Forecast, 2024 to 2034 5. Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Product Type 5.1. Skin and Sun Care 5.1.1. Dry Skin 5.1.2. Acne 5.1.3. Sunburn 5.1.4. Hyperpigmentation 5.1.5. Oily Skin 5.1.6. Fine Lines and Wrinkles 5.1.7. Dark Circles and Puffiness 5.2. Hair Care 5.2.1. Dry and Damaged Hair 5.2.2. Dandruff 5.2.3. Oily Hair 5.2.4. Frizzy Hair 5.2.5. Hair Loss 5.2.6. Scalp Irritation 5.3. Bath & Shower 5.3.1. Dry Skin 5.3.2. Body Odor 5.3.3. Eczema and Psoriasis 5.3.4. Itchy Skin 5.3.5. Rough and Uneven Skin Texture 5.4. Men’s Grooming (Only Shaving) 5.4.1. Razor Burn 5.4.2. Ingrown Hair 5.4.3. Dry Skin 5.4.4. Razor Bumps 5.4.5. Redness and Irritation 5.5. Colour Cosmetic 5.5.1. Uneven Skin Tone 5.5.2. Acne and Blemishes 5.5.3. Dry and Chapped Lips 5.5.4. Smudging and Fading Makeup 5.5.5. Sensitive Skin 5.6. Fragrances & Deodorants 5.6.1. Body Odor 5.6.2. Skin Irritation 5.6.3. Sweating 5.6.4. Synthetic Fragrances 5.6.5. Allergies 5.7. Oral Care 5.7.1. Bad Breath 5.7.2. Tooth Sensitivity 5.7.3. Plaque and Tartar Build-Up 5.7.4. Discolored Teeth 5.7.5. Gum Disease 6. Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Consumer Orientation 6.1. Men 6.2. Women 6.3. Unisex 6.4. Baby & Kids 7. Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Packaging 7.1. Bottles & Jars 7.2. Tubes 7.3. Pouches & Sachets 7.4. Pencils & Sticks 8. Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Sales Channel 8.1. Supermarkets/Hypermarkets 8.2. Department Stores 8.3. Specialty Stores 8.4. Online Sales Channel 8.5. Mono Brand Store 8.6. Other Sales Channel 9. Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Country 9.1. UK 9.2. Germany 9.3. Italy 9.4. France 9.5. Spain 9.6. Rest of Western Europe 10. UK Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Region 11. Germany Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Region 12. Italy Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Region 13. France Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Region 14. Spain Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Region 15. Rest of Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034 16. Market Structure Analysis 17. Competition Analysis 17.1. L’Oréal SA 17.2. Amway Corporation 17.3. Beiersdorf 17.4. Benefit Cosmetics LLC 17.5. Chanel S.A. 17.6. Clarins Group 17.7. Coty Inc. 17.8. Estee Lauder Companies Inc. 17.9. Johnson & Johnson 17.10. Kao Corporation 18. Assumptions & Acronyms Used 19. Research Methodology
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Demand and Trend Analysis of Natural Cosmetics in Western Europe
