Analytical Study of Natural Cosmetic Landscape in Japan from 2024 to 2034

Adoption of natural cosmetic in Japan is to exhibit a compound annual growth rate of 3.8% through 2034. The natural cosmetic industry in Japan is poised to witness significant opportunities with a USD 4,975.1 million valuation in 2024.

Ongoing research and development in natural ingredients and formulations is expected to propel the innovation in the natural cosmetic sector, offering consumers a wider range of choices. By 2034, the adoption of natural cosmetic in Japan is likely to secure USD 7,243.3 million.

Attributes Details
Industry Size USD 4,975.1 million
Expected Industry Size in 2034 USD 7,243.3 million
Forecasted CAGR from 2024 to 2034 3.8%

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Key Insights - Highlights to Understand Emerging and Fast Growing Opportunities

  • The combination of natural ingredients with advanced technology, such as incorporating botanicals into high-tech formulations, can create unique and innovative products that cater to diverse consumer preferences.
  • Implementing blockchain technology for supply chain transparency can build trust by allowing consumers to trace the journey of ingredients from source to the final product.
  • Creating eco friendly and sustainable retail spaces can enhance the brand image and attract environmentally conscious consumers who prefer to shop in stores.
  • Brands that promote holistic beauty, considering factors like nutrition, mental well being, and lifestyle, can appeal to consumers seeking comprehensive solutions for their overall health and beauty.

Key Trends Influencing Demand for Natural Cosmetic in Japan

  • A general shift towards a healthier lifestyle, and increased awareness of the connection between personal care products and overall health are anticipated to drive the demand for natural cosmetics.
  • The trend of personalized beauty products, where formulations are tailored to individual preferences and skin types, may create opportunities for natural cosmetic brands to offer customized solutions.
  • Integration of technology in the beauty industry, such as augmented reality for virtual try ons or personalized skincare apps, is expected to enhance the consumer experience and boost the adoption of natural cosmetics.
  • The clean beauty movement, advocating for products free from harmful ingredients, aligns with the preferences of consumers seeking natural cosmetics. Brands focusing on transparency and clean formulations may gain traction.
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Category-wise insights

Online Retail Segment to Fuel the Growth in Japan

Online retail provides consumers with the convenience of shopping from anywhere at any time. The accessibility of natural cosmetic products through online platforms makes it easier for consumers to explore and purchase a wide range of products.

Natural Cosmetic in Japan based on Sales Channel Online Retail
Share in % in 2024 20.8%

Based on sales channel, the online retail segment is expected to account for a share of 20.8% in 2024. Online platforms offer a diverse selection of natural cosmetic products from various brands. Consumers can explore a wide range of formulations, ingredients, and brands, allowing for greater product variety and choice.

The influence of beauty influencers and social media marketing is significant in the online space. Beauty bloggers and influencers often promote natural cosmetic products, creating awareness and driving online traffic to e-commerce platforms.

Many natural cosmetic brands and online retailers offer exclusive promotions, discounts, or bundles for online purchases. The exclusive offers can incentivize consumers to choose online channels for their natural cosmetic shopping.

Tubes Segment Splashes Reach High as Compared to Other Tubes

Tubes often come with transparent or semi transparent packaging, allowing consumers to see the product inside. The transparency enhances trust and allows consumers to visually inspect the product before purchase.

Natural Cosmetic in Japan based on Packaging Tubes
Share in % in 2024 21.7%

Based on packaging, the tubes segment is expected to account for a share of 21.7% in 2024. Tubes offer a convenient and portable packaging solution, making them ideal for on the go use. Consumers appreciate the ease of carrying tube packaged natural cosmetic products in their bags or purses.

Tubes allow for precise dosage and application of cosmetic products. The feature is particularly important for products like creams, lotions, or gels, where controlled dispensing is desired to avoid wastage.

Tubes provide a hygienic packaging solution, minimizing the risk of contamination. The airtight seal helps preserve the freshness and efficacy of natural cosmetic formulations, extending the shelf life of the products.

Region-wise Insights

Urban Affluence and Lifestyle Trends to Boost the Industry in the Kanto

The Kanto region is characterized by urban affluence and a cosmopolitan lifestyle. Urban consumers are often more attuned to health and wellness trends, including a preference for natural and organic cosmetic products.

Residents of the Kanto region, being in a highly urbanized and educated environment, are likely to be more aware of the benefits of natural cosmetics. Increased awareness can drive demand for these products.

Cultural Embrace of Tradition in Chubu to Enhance the Landscape

Chubu has a rich cultural heritage, and consumers may have a positive attitude towards products that incorporate traditional Japanese ingredients or beauty practices, aligning well with the natural cosmetic industry.

The presence of innovative retail outlets and premium shopping destinations in Chubu can enhance the visibility and accessibility of natural cosmetic products, especially if these outlets focus on health and beauty.

Rich Biodiversity in Kyushu and Okinawa to Accelerate the Ecosystem

Kyushu and Okinawa boast rich biodiversity, providing opportunities for the use of unique, indigenous ingredients in natural cosmetic formulations. Brands emphasizing locally sourced ingredients may gain traction.

The onsen, i.e. the hot springs culture is prevalent in Kyushu and Okinawa. Natural cosmetic products, especially those with ingredients associated with spa and wellness experiences, can complement the existing beauty culture.

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Competitive Landscape

The natural cosmetic industry in Japan is expected to continue its growth trajectory, driven by sustained consumer interest in clean and sustainable beauty. Brands that effectively navigate the competitive landscape by embracing trends, prioritizing innovation, and establishing a strong online presence are likely to thrive in this dynamic ecosystem.

Recent Developments Observed in Natural Cosmetic Industry in Japan

  • In June 2021, Shu Uemura unveiled the Mindfully Crafted in Japan collection, emphasizing sustainability. The line features signature ingredients like yuzu, matcha, and camellia oil sourced from Japanese farmers. The products are packaged in bottles crafted from 100 percent postconsumer recycled plastic.
  • In 2020, Minnade Mirao introduced its rice bran enzyme face wash. The product is completely additive free, harnessing the natural power of bran to effectively cleanse makeup and pores. The rice enzymes included in the formula contribute to leaving the skin feeling soft and supple.
  • In April 2020, Cosme Kitchen initiated a recycling program across over 90 stores nationwide. The program encourages customers to return empty containers to the store for recycling, and in return, they receive a point card as a token of appreciation for their environmental efforts.

Some of the Key Players with Natural Cosmetic in Japan

  • Shiseido Sustainable Natural Cosmetics
  • Kao Corporation
  • POLA Orbis Holdings
  • FANCL Corporation
  • Mandom Corporation
  • Toyo Seikan Group Holdings
  • Rengo Paperboard
  • Toyobo Co.
  • Sekisui Kasei
  • Cosme Kitchen
  • Minnade Mirao
  • Shu Uemura

Scope of the Report

Attribute Details
Estimated Industry Size in 2024 USD 4,975.1 million
Projected Industry Size in 2034 USD 7,243.3 million
Anticipated CAGR from 2024 to 2034 3.8%
Historical Analysis of Demand for Natural Cosmetic in Japan 2019 to 2023
Demand Forecast for Natural Cosmetic in Japan 2024 to 2034
Report Coverage Industry Size, Industry Trends, Analysis of key factors influencing Natural Cosmetic adoption in Japan, Insights on Global Players and their Industry Strategy in Japan, Ecosystem Analysis of Providers in Japan
Key Regions Analyzed while Studying Opportunities in Natural Cosmetic in Japan Kanto, Chubu, Kinki, Kyushu & Okinawa, Tohoku, Rest of Japan
Key Companies Profiled Shiseido Sustainable Natural Cosmetics; Kao Corporation; POLA Orbis Holdings; FANCL Corporation; Mandom Corporation; Toyo Seikan Group Holdings; Rengo Paperboard; Toyobo Co.; Sekisui Kasei; Cosme Kitchen; Minnade Mirao; Shu Uemura

Key Segments

By Product Type:

  • Skin and Sun Care
    • Dry Skin
    • Acne
    • Sunburn
    • Hyperpigmentation
    • Oily Skin
    • Fine Lines and Wrinkles
    • Dark Circles and Puffiness
  • Hair Care
    • Dry and Damaged Hair
    • Dandruff
    • Oily Hair
    • Frizzy Hair
    • Hair Loss
    • Scalp Irritation
  • Bath and Shower
    • Dry Skin
    • Body Odor
    • Eczema and Psoriasis
    • Itchy Skin
    • Rough and Uneven Skin Texture
  • Men’s Grooming (Only Shaving)
    • Razor Burn
    • Ingrown Hair
    • Dry Skin
    • Razor Bumps
    • Redness and Irritation
    • Cuts and Nicks
    • Uneven Skin Tone
  • Color Cosmetic
    • Uneven Skin Tone
    • Acne and Blemishes
    • Dry and Chapped Lips
    • Smudging and Fading Makeup
    • Sensitive Skin
    • Irritation from Synthetic Chemicals
  • Fragrances and Deodorants
    • Body Odor
    • Skin Irritation
    • Sweating
    • Synthetic Fragrances
    • Allergies
  • Oral Care
    • Bad Breath
    • Tooth Sensitivity
    • Plaque and Tartar Buildup
    • Discolored Teeth
    • Gum Disease
    • Canker Sores

By Consumer Orientation:

  • Male
  • Female
  • Unisex
  • Baby and Kids

By Packaging:

  • Bottles and Jars
  • Tubes
  • Pouches and Sachets
  • Pencils and Sticks

By Sales Channel:

  • Supermarkets/Hypermarkets
  • Department Stores
  • Specialty Stores
  • Online Retailers
  • Mono Brand Store
  • Other Sales Channel

By Region:

  • Kanto
  • Chubu
  • Kinki
  • Kyushu & Okinawa
  • Tohoku
  • Rest of Japan

Frequently Asked Questions

What is the expected value of of the Natural Cosmetic Industry in Japan in 2024?

The natural cosmetics industry in Japan is to be valued at USD 4,975.1 million by 2024.

At what Rate is the Natural Cosmetics Ecosystem anticipated to rise in Japan until 2024?

The anticipated CAGR for the natural cosmetics ecosystem in Japan 2034 is 3.8%.

How big will be the demand for the Natural Cosmetic Landscape in Japan?

Demand for natural cosmetic in Japan is expected to reach USD 7,243.3 million by 2034.

Which is the Preferred Sales Channel for Natural Cosmetic industry in Japan?

Online retailers segment is expected to dominate the industry.

Which Packaging Type Contributes Significantly?

Tubes segment to remain a key contributor in the natural cosmetic ecosystem in Japan.

Table of Content
	1. Executive Summary
	2. Market Overview
	3. Market Background
	4. Industry Analysis and Outlook 2019 to 2023 and Forecast, 2024 to 2034
	5. Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Product Type
		5.1. Skin and Sun Care
			5.1.1. Dry Skin
			5.1.2. Acne
			5.1.3. Sunburn
			5.1.4. Hyperpigmentation
			5.1.5. Oily skin
			5.1.6. Fine lines and wrinkles
			5.1.7. Dark circles and puffiness
		5.2. Hair Care
			5.2.1. Dry and damaged hair
			5.2.2. Dandruff
			5.2.3. Oily hair
			5.2.4. Frizzy hair
			5.2.5. Hair loss
			5.2.6. Scalp irritation
		5.3. Bath & Shower
			5.3.1. Dry skin
			5.3.2. Body Odor
			5.3.3. Eczema and psoriasis
			5.3.4. Itchy skin
			5.3.5. Rough and uneven skin texture
		5.4. Men’s Grooming (Only Shaving)
			5.4.1. Razor burn
			5.4.2. Ingrown hair
			5.4.3. Dry skin
			5.4.4. Razor bumps
			5.4.5. Redness and irritation
		5.5. Colour Cosmetic
			5.5.1. Uneven skin tone
			5.5.2. Acne and blemishes
			5.5.3. Dry and chapped lips
			5.5.4. Smudging and fading makeup
			5.5.5. Sensitive skin
		5.6. Fragrances & Deodorants
			5.6.1. Body odor
			5.6.2. Skin irritation
			5.6.3. Sweating
			5.6.4. Synthetic fragrances
			5.6.5. Allergies
		5.7. Oral Care
			5.7.1. Bad breath
			5.7.2. Tooth sensitivity
			5.7.3. Plaque and tartar build-up
			5.7.4. Discoloured teeth
			5.7.5. Gum disease
	6. Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Consumer Orientation
		6.1. Male
		6.2. Female
		6.3. Unisex
		6.4. Baby & Kids
	7. Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Packaging
		7.1. Bottles & Jars
		7.2. Tubes
		7.3. Pouches & Sachets
		7.4. Pencils & Sticks
	8. Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Sales Channel
		8.1. Supermarkets/Hypermarkets
		8.2. Department Stores
		8.3. Specialty Stores
		8.4. Online Sales Channel
		8.5. Mono Brand Store
		8.6. Other Sales Channel
	9. Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Region
		9.1. Kanto
		9.2. Chubu
		9.3. Kinki
		9.4. Kyushu & Okinawa
		9.5. Tohoku
		9.6. Rest of Japan
	10. Kanto Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034
	11. Chubu Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034
	12. Kinki Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034
	13. Kyushu & Okinawa Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034
	14. Tohoku Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034
	15. Rest of Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034
	16. Market Structure Analysis
	17. Competition Analysis
		17.1. Fancl Corporation
		17.2. Shiseido
		17.3. Kanebo
		17.4. Kose Corporation
		17.5. LVMH
		17.6. MAC cosmetics
		17.7. Mary Kay Cosmetics
		17.8. Johnson & Johnson
		17.9. Kao Corporation
		17.10. Laverana GmbH & Co. KG
	18. Assumptions & Acronyms Used
	19. Research Methodology
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