Consumption of mezcal in Western Europe is estimated to expand at a promising CAGR of 14.2% through 2033. Sales of mezcal in Western Europe are expected to reach a valuation of US$ 130.4 million by 2033, up from US$ 34.4 million.
Western Europe holds considerable potential for mezcal. The reason is that this exciting category shows great promise for consumers keen to explore Mexican spirits. Key players are preparing for a successful year by breaking into international territories.
Growing demand for premium beverages as drinkers are showing an inclination toward ‘drink better’ beverage choices is also enhancing sales of mezcal. Moreover, rising popularity of agave spirits among individuals in Western Europe is also supplementing sales for mezcal. To enjoy higher revenues, players are partnering with local distributors to increase their visibility among potential customers.
| Attributes | Details |
|---|---|
| Industry Size of Mezcal in Western Europe in 2023 | US$ 34.4 million |
| Expected Industry Size of Mezcal in Western Europe by 2033 | US$ 130.4 million |
| Forecast CAGR between 2023 to 2033 | 14.2% |
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| Leading Product Type | Mezcal Joven |
|---|---|
| Value Share % (2023) | 81.3% |
Latest estimates indicate that mezcal joven is expected to acquire 81.3% of the industry share in 2023. Consumers in Western Europe are displaying a strong preference for the taste of agave, which is retained in mezcal joven. The rising consumer interest in artisanal spirits and craft cocktails is also contributing to its popularity in the region. Another crucial factor contributing to category expansion is its affordability compared to other mezcal varieties like mezcal añejo and reposado, making it an accessible choice for consumers.
| Leading Concentrate Segment | 100% Tequila |
|---|---|
| Value Share % (2023) | 56.6% |
100% tequila is set to obtain a 56.6% hold over the regional industry in 2023. The rising party culture is supporting the consumption of tequila shots in Western Europe. Tequila enjoys massive popularity among the bar-going crowd, and 100% tequila, in particular, is being heavily consumed due to the rising preference for pure tequila among drinkers.
Principal Consultant
| Country | United Kingdom |
|---|---|
| Forecast CAGR % (2023 to 2033) | 14.5% |
The United Kingdom is anticipated to register a 14.5% CAGR through 2033. The country is projected to experience higher sales of mezcal in upcoming years due to:
| Country | Germany |
|---|---|
| Forecast CAGR % (2023 to 2033) | 12.9% |
As per the latest estimates, the mezcal industry in Germany is projected to expand at a 12.9% CAGR through 2033, indicating increased acceptance of this alcoholic beverage. Top factors contributing to the rising demand for mezcal in Germany are as follows:
| Country | France |
|---|---|
| Forecast CAGR % (2023 to 2033) | 13.7% |
Recent research by our analysts assessed the consumption of mezcal in France to rise at a CAGR of 13.7% through 2033. Key forces shaping the mezcal industry in France are as follows:
| Country | The Netherlands |
|---|---|
| Forecast CAGR % (2023 to 2033) | 17.6% |
Based on CAGR, the Netherlands is anticipated to top the chart with a 17.6% CAGR throughout the forecast period. The following factors are anticipated to shoot up the consumption of mezcal in the Netherlands:
| Country | Italy |
|---|---|
| Forecast CAGR % (2023 to 2033) | 15.5% |
Italy is anticipated to register a CAGR of 15.5% through 2033. The leading factors that are pushing the sales of mezcal are:
Key suppliers of mezcal in Western Europe are investing in advertising and marketing to boost its uptake among consumers. Additionally, mergers and acquisitions are also top strategies to gain more share of the regional industry. Manufacturers are projected to continue experimenting with tastes and flavors to attract more customers with their innovations.
Key Developments Shaping the Mezcal Industry in Western Europe
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| Attribute | Details |
|---|---|
| Estimated Industry Size in 2023 | US$ 34.4 million |
| Projected Industry Size by 2033 | US$ 130.4 million |
| Anticipated CAGR between 2023 to 2033 | 14.2% CAGR |
| Historical Analysis of Demand for Mezcal in Western Europe | 2018 to 2022 |
| Demand Forecast for Mezcal in Western Europe | 2023 to 2033 |
| Report Coverage | Industry Size, Industry Trends, Analysis of Key Factors Influencing Mezcal Demand in Western Europe, Insights on Western Europe Players and their Industry Strategy in Western Europe, Ecosystem Analysis of Local and Regional Western Europe Providers |
| Key Companies Profiled for Mezcal in Western Europe | Del Maguey; Charter Brands; Mezcalito; Mezcaleria D.F.; Los Nahuales; Mezcaloteca; Others |
The anticipated CAGR through 2033 is 14.2%.
Demand for mezcal in Western Europe is expected to surpass US$ 130.4 million by 2033.
Innovation in the taste profile of mezcal is the default tactic of industry players.
Mezcal joven is extensively consumed by customers in Western Europe.
100% tequila takes a considerable share of the Western Europe mezcal industry.
1. Executive Summary
1.1. Western Europe Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (Liters) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (Liters) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Product Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Liters) Analysis By Product Type, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (Liters) Analysis and Forecast By Product Type, 2023 to 2033
5.3.1. Joven
5.3.2. Reposado
5.3.3. Anejo
5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033
6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Concentration
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Liters) Analysis By Concentration, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (Liters) Analysis and Forecast By Concentration, 2023 to 2033
6.3.1. 100% Tequila
6.3.2. Mixed Tequila
6.4. Y-o-Y Growth Trend Analysis By Concentration, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Concentration, 2023 to 2033
7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Country
7.1. Introduction
7.2. Historical Market Size Value (US$ Million) & Volume (Liters) Analysis By Country, 2018 to 2022
7.3. Current Market Size Value (US$ Million) & Volume (Liters) Analysis and Forecast By Country, 2023 to 2033
7.3.1. UK
7.3.2. Germany
7.3.3. Italy
7.3.4. France
7.3.5. Spain
7.3.6. Rest of Western Europe
7.4. Market Attractiveness Analysis By Country
8. UK Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
8.1. Historical Market Size Value (US$ Million) & Volume (Liters) Trend Analysis By Market Taxonomy, 2018 to 2022
8.2. Market Size Value (US$ Million) & Volume (Liters) Forecast By Market Taxonomy, 2023 to 2033
8.2.1. By Region
8.2.1.1. England
8.2.1.2. Scotland
8.2.1.3. Wales
8.2.1.4. Northern Ireland
8.2.2. By Product Type
8.2.3. By Concentration
8.3. Market Attractiveness Analysis
8.3.1. By Region
8.3.2. By Product Type
8.3.3. By Concentration
8.4. Key Takeaways
9. Germany Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
9.1. Historical Market Size Value (US$ Million) & Volume (Liters) Trend Analysis By Market Taxonomy, 2018 to 2022
9.2. Market Size Value (US$ Million) & Volume (Liters) Forecast By Market Taxonomy, 2023 to 2033
9.2.1. By Region
9.2.1.1. North-east (Germany)
9.2.1.2. North-west (Germany)
9.2.1.3. Central (Germany)
9.2.1.4. South (Germany)
9.2.1.5. Other(Germany)
9.2.2. By Product Type
9.2.3. By Concentration
9.3. Market Attractiveness Analysis
9.3.1. By Region
9.3.2. By Product Type
9.3.3. By Concentration
9.4. Key Takeaways
10. Italy Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
10.1. Historical Market Size Value (US$ Million) & Volume (Liters) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) & Volume (Liters) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Region
10.2.1.1. North (Italy)
10.2.1.2. Central (Italy)
10.2.1.3. South (Italy)
10.2.1.4. Islands (Italy)
10.2.2. By Product Type
10.2.3. By Concentration
10.3. Market Attractiveness Analysis
10.3.1. By Region
10.3.2. By Product Type
10.3.3. By Concentration
10.4. Key Takeaways
11. France Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
11.1. Historical Market Size Value (US$ Million) & Volume (Liters) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (Liters) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Region
11.2.1.1. Northern (France)
11.2.1.2. Central (France)
11.2.1.3. Southern (France)
11.2.1.4. Eastern (France)
11.2.2. By Product Type
11.2.3. By Concentration
11.3. Market Attractiveness Analysis
11.3.1. By Region
11.3.2. By Product Type
11.3.3. By Concentration
11.4. Key Takeaways
12. Spain Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
12.1. Historical Market Size Value (US$ Million) & Volume (Liters) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (Liters) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Region
12.2.1.1. Basque Country
12.2.1.2. Andalusia
12.2.1.3. Extremadura
12.2.1.4. Catalonia
12.2.1.5. Valencia
12.2.1.6. Rest of Spain
12.2.2. By Product Type
12.2.3. By Concentration
12.3. Market Attractiveness Analysis
12.3.1. By Region
12.3.2. By Product Type
12.3.3. By Concentration
12.4. Key Takeaways
13. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
13.1. Historical Market Size Value (US$ Million) & Volume (Liters) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) & Volume (Liters) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Product Type
13.2.2. By Concentration
13.3. Market Attractiveness Analysis
13.3.1. By Product Type
13.3.2. By Concentration
13.4. Key Takeaways
14. Market Structure Analysis
14.1. Competition Dashboard
14.2. Competition Benchmarking
14.3. Market Share Analysis of Top Players
14.3.1. By Regional
14.3.2. By Product Type
14.3.3. By Concentration
15. Competition Analysis
15.1. Competition Deep Dive
15.1.1. Bacardi Limited
15.1.1.1. Overview
15.1.1.2. Product Portfolio
15.1.1.3. Profitability by Market Segments
15.1.1.4. Sales Footprint
15.1.1.5. Strategy Overview
15.1.1.5.1. Marketing Strategy
15.1.1.5.2. Product Strategy
15.1.1.5.3. Channel Strategy
15.1.2. Familia Camarena Tequila
15.1.2.1. Overview
15.1.2.2. Product Portfolio
15.1.2.3. Profitability by Market Segments
15.1.2.4. Sales Footprint
15.1.2.5. Strategy Overview
15.1.2.5.1. Marketing Strategy
15.1.2.5.2. Product Strategy
15.1.2.5.3. Channel Strategy
15.1.3. Craft Distiller
15.1.3.1. Overview
15.1.3.2. Product Portfolio
15.1.3.3. Profitability by Market Segments
15.1.3.4. Sales Footprint
15.1.3.5. Strategy Overview
15.1.3.5.1. Marketing Strategy
15.1.3.5.2. Product Strategy
15.1.3.5.3. Channel Strategy
15.1.4. Destileria Tlacolula
15.1.4.1. Overview
15.1.4.2. Product Portfolio
15.1.4.3. Profitability by Market Segments
15.1.4.4. Sales Footprint
15.1.4.5. Strategy Overview
15.1.4.5.1. Marketing Strategy
15.1.4.5.2. Product Strategy
15.1.4.5.3. Channel Strategy
15.1.5. Diageo Plc.
15.1.5.1. Overview
15.1.5.2. Product Portfolio
15.1.5.3. Profitability by Market Segments
15.1.5.4. Sales Footprint
15.1.5.5. Strategy Overview
15.1.5.5.1. Marketing Strategy
15.1.5.5.2. Product Strategy
15.1.5.5.3. Channel Strategy
15.1.6. Don Julio
15.1.6.1. Overview
15.1.6.2. Product Portfolio
15.1.6.3. Profitability by Market Segments
15.1.6.4. Sales Footprint
15.1.6.5. Strategy Overview
15.1.6.5.1. Marketing Strategy
15.1.6.5.2. Product Strategy
15.1.6.5.3. Channel Strategy
15.1.7. es Casa Armando S.A.de.
15.1.7.1. Overview
15.1.7.2. Product Portfolio
15.1.7.3. Profitability by Market Segments
15.1.7.4. Sales Footprint
15.1.7.5. Strategy Overview
15.1.7.5.1. Marketing Strategy
15.1.7.5.2. Product Strategy
15.1.7.5.3. Channel Strategy
15.1.8. El Silencio Holdings INC
15.1.8.1. Overview
15.1.8.2. Product Portfolio
15.1.8.3. Profitability by Market Segments
15.1.8.4. Sales Footprint
15.1.8.5. Strategy Overview
15.1.8.5.1. Marketing Strategy
15.1.8.5.2. Product Strategy
15.1.8.5.3. Channel Strategy
15.1.9. Fidencio
15.1.9.1. Overview
15.1.9.2. Product Portfolio
15.1.9.3. Profitability by Market Segments
15.1.9.4. Sales Footprint
15.1.9.5. Strategy Overview
15.1.9.5.1. Marketing Strategy
15.1.9.5.2. Product Strategy
15.1.9.5.3. Channel Strategy
15.1.10. Desolas
15.1.10.1. Overview
15.1.10.2. Product Portfolio
15.1.10.3. Profitability by Market Segments
15.1.10.4. Sales Footprint
15.1.10.5. Strategy Overview
15.1.10.5.1. Marketing Strategy
15.1.10.5.2. Product Strategy
15.1.10.5.3. Channel Strategy
15.1.11. Drink Moday Inc.
15.1.11.1. Overview
15.1.11.2. Product Portfolio
15.1.11.3. Profitability by Market Segments
15.1.11.4. Sales Footprint
15.1.11.5. Strategy Overview
15.1.11.5.1. Marketing Strategy
15.1.11.5.2. Product Strategy
15.1.11.5.3. Channel Strategy
16. Assumptions & Acronyms Used
17. Research Methodology
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Demand and Trend Analysis of Mezcal in Western Europe
