Studying the Potential of the Men’s Skincare Product Industry in Korea from 2023 to 2033

The men's skincare product sector in Korea is poised for substantial growth up to 2033, with an anticipated robust CAGR of 12.3% through 2033. This growth is expected to be particularly prominent in the South Gyeongsang and North Jeolla regions.

The demand for the men’s skincare product has evolved into a mainstream industry in Korea. This trajectory is set to drive the sector to an estimated valuation of USD 1,048.1 million in 2023.

With a promising outlook and consumers growing reliance on online shopping platforms, the projected demand for men’s skincare product in Korea is expected to reach an impressive USD 3,333.8 million by 2033.

Key Insights and Highlights to Understand Emerging and Fast-growing Opportunities

  • The growing emphasis on self-care and grooming among men has led individuals to seek tailored skincare solutions, prompting an increased demand for men’s specialized skincare product.
  • Brands are innovating with precision, formulating men's skincare product with cutting-edge ingredients and advanced technologies, redefining traditional products like shaving cream and beard oil.
  • Influencers and social media have played a significant role in demystifying skincare routines for men, creating a sense of community, and inspiring healthier skin journeys. The digital influence has opened up new opportunities in the industry.
Attributes Details
Men’s Skincare Product Industry Size in Korea (2023) USD 1,048.1 million
Projected Men’s Skincare Product Industry Size in Korea (2033) USD 3,333.8 million
CAGR Estimation (2023 to 2033) 12.3%

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Key Trends Influencing Demand for Men’s Skincare Product in Korea

  • The industry is driven by a surge in demand for specialized men’s skincare product, such as men’s eye cream and men's anti-aging cream, designed to address concerns like crow feet and fine lines.
  • Men are embracing personalized skincare regiments that cater to distinct skin types, including acne treatment, sensitive skin care, oily skin care, dry skin care, and mature skin care. Brands are pioneering inclusive approaches to meet diverse skin needs.
  • The era of inclusivity has arrived, acknowledging that men's skincare is not one-size-fits-all. Offering specialized products empowers men to tailor routines to their unique skin, enhancing their unique skin features, appearance, and well-being. This trend mirrors a wider move toward personalized skincare in Korea.

City-wise Insights

Pioneering Specialized Solutions in South Gyeongsang

In South Gyeongsang, the men's skincare product industry is experiencing a surge in demand for specialized solutions, focusing on hyper-targeted offerings. Men in this region are increasingly seeking products like men’s eye and anti-aging cream to address specific skincare concerns, propelling the industry's growth.

The influence of the skincare industry is evident as men look for tailored remedies to address issues such as crow's feet and fine lines.

Embracing Personalized Regimen in North Jeolla

The skincare landscape is transforming in North Jeolla as men embrace personalized skincare regimens. The industry here is witnessing a shift toward addressing distinct skin types, with a growing demand for men’s acne treatments, men’s sensitive skin skincare, men’s oily skin skincare, men’s dry skin skincare, and men's mature skin skincare.

Brands are pioneering inclusive approaches, offering solutions that cater to diverse skin textures and sensitivities, empowering men to curate routines that align with their unique skin characteristics

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Sudip Saha

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Category-wise insights

The table below highlights that shave care is likely to lead the product-type segment, while oily skin is expected to dominate the skin-type segment in 2023.

Category Industrial Share in 2023
Shave Care 37.0%
Oily Skin 32.6%

Shave Care is the Pinnacle of Men's Skincare Product Industry in Korea

The shave care segment asserts dominance in the global men’s skincare product industry, capturing a 37.0% industry share in 2023. Shave care is vital to men's skincare routines, ensuring a smooth and comfortable shaving experience while promoting skin health.

This category encompasses a range of specialized grooming products designed to prepare the skin for shaving, minimize irritation, and provide post-shave nourishment.

Shave care products cater to the unique needs of men's skin, addressing concerns such as razor burns, ingrown hairs, and maintaining a refreshed appearance.

From pre-shave oils and shaving creams for a comfortable shave to post-shave balms and moisturizers for skin recovery, shave care is essential to comprehensive men's skincare.

Men's Skincare Product for Oily Skin Shine across Korea in 2023

The oily skin segment asserts dominance in the global men’s skincare product industry, capturing a 32.6% industry share in 2023. Skincare for men with oily skin requires specialized attention to address excess sebum production and related concerns.

Oily skin can often lead to acne, enlarged pores, and a shiny complexion. To combat these challenges, the industry offers a range of men's skincare product designed specifically for oily skin.

These products include oil-control cleansers, mattifying moisturizers, and targeted treatments to balance sebum levels and reduce shine. By incorporating these tailored solutions into their daily routines, men with oily skin can maintain a clear, matte complexion and prevent common skincare issues associated with excess oil production.

Competitive Landscape

In the highly competitive men's skincare product industry in Korea, companies employ various strategies to gain a foothold. Key approaches include introducing innovative product formulations to target specific skin concerns, such as anti-aging or UV protection.

Many players focus on eco-friendly and natural ingredients to appeal to health-conscious consumers. Proactive marketing campaigns, collaborations with influencers, and expanding e-commerce presence are common tactics as well. Additionally, pricing and bundling strategies play a significant role in industry positioning.

Recent Developments Observed in Men’s Skincare Product Industry in Korea

  • In September 2023, Leti 7714 Triple Lift-up Up Anti-Aging Cream was introduced by the food firm Hy, formerly known as Korea Yakult. It contains a fermented product made from cultivated lactic acid bacteria. After the NK7714 Hyper Boosting Ampoule, this is the subsequent cosmetic component created by Hy for Fredit Beauty.
  • Reflecting the prevailing minimalist trend, Beiersdorf's Nivea Men brand introduced the Nivea Men Sensitive Pro Minimalist line in February 2022. The three products in the collection are a gel-based face and mustache wash products, a shaving lotion, and a moisturizer.

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Report Scope

Attribute Details
Estimated Industry Size in 2023 USD 1,048.1 million
Projected Industry Size in 2033 USD 3,333.8 million
Anticipated CAGR between 2023 to 2033 12.3% CAGR
Demand Forecast for the Men’s Skincare Product Industry in Korea 2023 to 2033
Report Coverage Industry Size, Industry Trends, Analysis of key factors influencing the Men’s Skincare Product Industry in Korea, Insights on Global Players and their Industry Strategy in Korea, Ecosystem Analysis of Local and Regional Korea Providers
Key Provinces Analyzed South Gyeongsang, North Jeolla, South Jeolla, Jeju
Key Companies Profiled Innisfree; The Face Shop; Missha; Nature Republic; Laneige; Etude House; TonyMoly; SkinFood; A'PIEU; Mamonde

Some of the Key Players in the Men’s Skincare Product Industry in Korea

  • Innisfree
  • The Face Shop
  • Missha
  • Nature Republic
  • Laneige
  • Etude House
  • TonyMoly
  • SkinFood
  • A'PIEU
  • Mamonde

Key Segments

By Product Type:

  • Cleansers & Face Wash
  • Moisturizers & Creams
  • Serums, Oils, & Treatment
  • Shave Care
    • Shaving Cream
    • Shaving Foam/Gel
    • After Shave Lotion
    • After Shave Splash/Gel
    • After Shave Balm
    • Other shaving Products
  • Sunscreen
  • Facial Scrubs & Polishes
  • Others

By Skin Type:

  • Oily Skin
  • Dry Skin
  • Sensitive Skin
  • Combination Skin
  • Normal Skin

By Price Range:

  • Economy
  • Mid-Range
  • Premium

By Source:

  • Organic
  • Conventional

By Sales Channel:

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Multi-Brand Stores
  • Discount Stores
  • Salon/Grooming Clubs
  • Drug Stores & Pharmacies
  • Online Retailers
  • Other Sales Channel

By City/Province:

  • South Gyeongsang
  • North Jeolla
  • South Jeolla
  • Jeju

Frequently Asked Questions

How Big is the Men’s Skincare Product Industry?

The men’s skincare product industry in Korea is valued at USD 1,048.1 million in 2023.

At what Rate is the Men’s Skincare Product Industry Growing in Korea?

The anticipated CAGR for the men’s skincare product industry in Korea ecosystem through 2033 is 12.3%.

How big will the Men’s Skincare Product Industry be in Korea?

Demand for the men’s skincare product in Korea is likely to be USD 3,333.8 million by 2033.

Which Skin Type is Commonly Targeted by the Men's Skincare Product Industry in Korea?

The men's skincare industry in Korea commonly targets oily skin.

Which Product Type Area Contributes Significantly to the Men's Skincare Product Industry in Korea?

The shave care sector is projected to remain a key contributor in Korea’s men's skincare industry.

Table of Content
	1. Executive Summary
	2. Market Overview
	3. Market Background
	4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033
	5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Product Type
		5.1. Cleansers & Face Wash
		5.2. Facial Scrubs & Polishes
		5.3. Moisturizers & Creams
		5.4. Serums, Oils, & Treatment
		5.5. Shave Care
		5.6. Sunscreen
		5.7. Others
	6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
		6.1. Discount Stores
		6.2. Drug Stores & Pharmacies
		6.3. Multi-Brand Stores
		6.4. Online Retailers
		6.5. Salon/Grooming Clubs
		6.6. Specialty Stores
		6.7. Supermarkets/Hypermarkets
		6.8. Other Sales Channel
	7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Skin Type
		7.1. Combination Skin
		7.2. Dry Skin
		7.3. Normal Skin
		7.4. Oily Skin
		7.5. Sensitive Skin
	8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Source
		8.1. Conventional
		8.2. Organic
	9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Price Range
		9.1. Economy
		9.2. Mid-Range
		9.3. Premium
	10. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
		10.1. South Gyeongsang
		10.2. North Jeolla
		10.3. South Jeolla
		10.4. Jeju
		10.5. Rest of Korea
	11. South Gyeongsang Men’s Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
	12. North Jeolla Men’s Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
	13. South Jeolla Men’s Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
	14. Jeju Men’s Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
	15. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
	16. Market Structure Analysis
	17. Competition Analysis
		17.1. Cosmecca Korea, Co. Ltd
		17.2. KBL Cosmetics
		17.3. ABLE C&C Co., Ltd
		17.4. Adwin Corporation
		17.5. L'Oréal S.A
		17.6. Unilever PLC
		17.7. Clarins Group
		17.8. Chattem Inc.
		17.9. Clinique Laboratories
		17.10. Kiehl's LLC
		17.11. Susanne Kaufmann Company
		17.12. Lancôme Company
		17.13. Galderma Laboratories L.P.
		17.14. Aveda Corporation
		17.15. Emami Limited
	18. Assumptions & Acronyms Used
	19. Research Methodology
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