Analytical Study of Garment Steamer Landscape in Western Europe from (2024 to 2034)

Sales of garment steamers in Western Europe are expected to rise at a CAGR of 3.2% from 2024 to 2034. As of 2024, a valuation of USD 309.8 million is projected for this landscape.

Western Europe is known for its strong fashion industry and consumers who are highly fashion conscious. Garment steamers offer a convenient and efficient way to maintain clothing and fabrics, catering to the preferences of style conscious individuals. The adoption of garment steamers in Western Europe is likely to secure USD 424.1 million by 2034.

Key Insights - Highlights to Understand Emerging and Fast Growing Opportunities

  • Technological advancements in garment steamer design and functionality, such as portable and compact models, user friendly interfaces, and innovative steam generation technologies, are expected to attract consumers looking for modern and efficient appliances.
  • The growth of online retail channels provides consumers with convenient access to a wide range of products, including garment steamers. E-commerce platforms enable consumers to compare products, read reviews, and make informed purchasing decisions.
  • The busy lifestyles of consumers in Western Europe are anticipated to propel the demand for time saving and easy to use appliances. Garment steamers, which are known for their quick and efficient operation, are expected to appeal to individuals with hectic schedules.
  • Events such as fashion shows, exhibitions, and cultural festivals in Western Europe may contribute to the demand for garment steamers, especially among those who want to maintain their clothing in top condition for such occasions.
Attributes Details
Industry Size in 2024 USD 309.8 million
Expected Industry Size in 2034 USD 424.1 million
Forecasted CAGR from 2024 to 2034 3.2%

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Key Trends Influencing Demand for Garment Steamer in Western Europe

  • A broader trend toward at home fabric care and maintenance, driven by the desire for self-sufficiency and the convenience of caring for garments without professional dry cleaning, is expected to boost the demand for garment steamers.
  • Ongoing innovations in the design of garment steamers, such as more compact and travel friendly models, enhanced safety features, and multi-functional capabilities, may attract a wider range of consumers.
  • The integration of smart technology, including features such as mobile app connectivity, voice control, and programmable settings, is anticipated to make garment steamers more appealing to tech savvy consumers.
  • Exploring and expanding distribution channels, including partnerships with popular retailers, online marketplaces, and specialty stores, can open up new avenues for reaching a diverse consumer base.

Category-wise insights

Plastic Segment to Fuel the Growth in Western Europe

Plastic materials are often chosen for their lightweight properties. In the context of garment steamers, a lightweight design enhances portability, making it easier for users to move and handle the appliance, especially in homes with limited storage space.

Garment Steamer in Western Europe based on Material Plastic
Share in % in 2024 26.1%

In terms of material, the plastic segment is expected to account for a share of 26.1% in 2024. Plastic is generally more cost effective compared to certain metal materials. Manufacturers may opt for plastic components to keep production costs down, potentially making the garment steamers more affordable for a broader consumer base.

High quality plastics can offer durability and impact resistance. Garment steamers with plastic components may withstand regular usage and occasional bumps or drops, ensuring a longer product lifespan.

Plastic allows for diverse design possibilities, enabling manufacturers to create sleek and modern looking garment steamers. The flexibility of plastic in design can contribute to the aesthetic appeal of the appliances.

Household/Residential Segment Splashes Reach High as Compared to Other End Users

Garment steamers offer a convenient and time efficient alternative to traditional ironing. In busy households, where individuals may have limited time for extensive fabric care, garment steamers provide a quick and efficient solution for removing wrinkles and freshening up clothing.

Garment Steamer in Western Europe based on End User Household/Residential
Share in % in 2024 39.5%

Based on end user, the household/residential segment is expected to account for a share of 39.5% in 2024. Garment steamers are generally easy to use, making them accessible to a wide range of users, including those who may not be comfortable using traditional irons. The simplicity of operation is attractive to households looking for user friendly solutions.

The steam based technology used in garment steamers is gentle on various fabrics, making them suitable for a diverse range of clothing materials. Consumers in households are likely to appreciate a fabric care solution that minimizes the risk of damage to their garments.

Many households in Western Europe have limited storage space. Garment steamers, often designed with compact and portable features, are well suited for homes where storage is a consideration. The mobility of these appliances adds to their appeal for residential users.

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Country-wise Insights

The below table showcases revenues in terms of the top 3 leading regions, spearheaded by France and the United Kingdom. The countries are expected to lead the market through 2034.

Forecast CAGRs from 2024 to 2034

The United Kingdom 3.1%
Germany 2.9%
France 3.5%

Country-wiseCompact Living Spaces to Boost the Industry in the United Kingdom

Urbanization has led to smaller living spaces, particularly in cities like London. Garment steamers, known for their compact design, are well suited for smaller apartments where storage space is limited.

The growth of online retail platforms in the country provides consumers with easy access to a variety of products, including garment steamers. The convenience of online shopping may contribute to increased sales. The United Kingdom is expected to expand at a CAGR of 3.1% until 2034.

Fashion and Style Culture in Germany to Enhance the Landscape

Germany has a vibrant fashion and style culture. Consumers, especially those in urban areas, are likely to appreciate the convenience and efficiency of garment steamers in maintaining the appearance of their clothing.

German consumers often prioritize products with high manufacturing standards. Garment steamer manufacturers that uphold these standards may gain a competitive advantage in the industry. Germany is expected to expand at a CAGR of 2.9% from 2024 to 2034.

Industry 4.0 and Smart Manufacturing to Accelerate the Ecosystem in France

Continuous innovations in the design and technology of garment steamers, such as features like smart controls and advanced steam generation, are expected to appeal to tech savvy consumers in France.

French culture places a strong emphasis on personal presentation and style. Garment steamers can be positioned as essential tools for maintaining a polished appearance and caring for delicate fabrics. France is expected to expand at a CAGR of 3.5% through 2034.

Competitive Landscape

The garment steamer industry in Western Europe is shaped by a combination of established players, technological advancements, and shifting consumer expectations.

Innovation, sustainability, and strategic industry positioning are key elements that players in this landscape leverage to maintain a competitive edge. Continuous adaptation to changing consumer preferences and industry dynamics remains paramount for sustained success in this competitive landscape.

Recent Developments Observed in the Garment Steamer Industry in Western Europe

  • In 2020, Philips introduced the Philips Steam&Go Plus handheld garment steamer. The model offers improved steam performance, quick heat up time, and a large water tank for extended use. It is designed to cater to consumer demands for compact and efficient garment steamers.
  • In 2020, Rowenta, a prominent player in the garment steamer industry, released the Rowenta Master Precision 360° Precision. It features a patented rotating hanger that allows users to steam garments from any angle, improving usability and convenience.
  • In the same year, the J 2000 Jiffy Garment Steamer, manufactured by Jiffy Steamer, gained popularity in Western Europe. It targets both consumer and commercial industries, with its large water tank and robust steaming capability.

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Some Players Manufacturing and Supplying Garment Steamers in Western Europe

  • Philips
  • Rowenta
  • Laurastar
  • Shark
  • Severin
  • Bosch
  • Cuisinart
  • Russell Hobbs
  • Vileda
  • Beurer
  • Jiffy Steamer
  • Black+Decker
  • Hoover
  • Dyson
  • SteamOne
  • Klarstein

Scope of the Report

Attribute Details
Estimated Industry Size in 2024 USD 309.8 million
Projected Industry Size in 2034 USD 424.1 million
Anticipated CAGR from 2024 to 2034 3.2% CAGR
Historical Analysis of Demand for Garment Steamer in Western Europe 2019 to 2023
Demand Forecast for Garment Steamer in Western Europe 2024 to 2034
Report Coverage Industry Size, Industry Trends, Analysis of key factors influencing Garment Steamer adoption in Western Europe, Insights on Global Players and their Industry Strategy in Western Europe, Ecosystem Analysis of Providers in Western Europe
Key Regions Analyzed while Studying Opportunities in Garment Steamer in Western Europe The United Kingdom; Germany; France; The Netherlands; Italy; Spain; Rest of Western Europe
Key Companies Profiled Philips; Rowenta; Laurastar; Shark; Severin; Bosch; Cuisinart; Russell Hobbs; Vileda; Beurer; Jiffy Steamer; Black+Decker; Hoover; Dyson; SteamOne; Klarstein
Table of Content
  • 1. Executive Summary
  • 2. Market Overview
  • 3. Market Background
  • 4. Western Europe Industry Analysis and Outlook 2019 to 2023 and Forecast, 2024 to 2034
  • 5. Western Europe Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Product Type
    • 5.1. Handheld/Portable
    • 5.2. Upright/Non-Portable
  • 6. Western Europe Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By End Use
    • 6.1. Household/Residential
    • 6.2. Commercial
  • 7. Western Europe Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Power
    • 7.1. Below 750 Watt
    • 7.2. 750-1000 Watt
    • 7.3. 1000-1500 Watt
    • 7.4. 1500-2500 Watt
    • 7.5. 2500 Watt & above
  • 8. Western Europe Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Water Tank Capacity
    • 8.1. Below 500 ml
    • 8.2. 500-1 Litre
    • 8.3. 1-2 Litre
    • 8.4. 2-3 Litre
    • 8.5. 3-4 Litre
    • 8.6. 4 Litre & above
  • 9. Western Europe Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Material
    • 9.1. Plastic
    • 9.2. Metal
    • 9.3. Aluminium
    • 9.4. Stainless Steel
    • 9.5. Cast Iron
    • 9.6. Ceramic
  • 10. Western Europe Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Sales Channel
    • 10.1. Direct
    • 10.2. Indirect
      • 10.2.1. Hypermarket/Supermarket
      • 10.2.2. Multi-Brand Stores
      • 10.2.3. Exclusive Store
      • 10.2.4. Independent Stores
      • 10.2.5. Online Retailers
      • 10.2.6. Others
  • 11. Western Europe Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Country
    • 11.1. UK
    • 11.2. Germany
    • 11.3. Italy
    • 11.4. France
    • 11.5. Spain
    • 11.6. Rest of Western Europe
  • 12. UK Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Region
  • 13. Germany Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Region
  • 14. Italy Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Region
  • 15. France Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Region
  • 16. Spain Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Region
  • 17. Rest of Western Europe Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034
  • 18. Market Structure Analysis
  • 19. Competition Analysis
    • 19.1. Koninklijke Philips N.V.
    • 19.2. Electrolux AB
    • 19.3. AICOK
    • 19.4. Groupe SEB
    • 19.5. Rowenta
    • 19.6. FRIDJA LIMITED
    • 19.7. Conair Corporation
    • 19.8. Pure Enrichment Company
    • 19.9. BLACK+DECKER Inc.
    • 19.10. Hamilton Beach Brands Holding Company
  • 20. Assumptions & Acronyms Used
  • 21. Research Methodology

Key Segments

By Product Type:

  • Handheld/Portable
  • Upright/Non Portable

By End Use:

  • Household/Residential
  • Commercial

By Power:

  • Below 750 Watt
  • 750 to1000 Watt
  • 1000 to1500 Watt
  • 1500 to 2500 Watt
  • 2500 Watt and above

By Water Tank Capacity:

  • Below 500 ml
  • 500 to1 Litre
  • 1 to 2 Litre
  • 2 to 3 Litre
  • 3 to 4 Litre
  • 4 Litre and above

By Material:

  • Plastic
  • Metal
  • Antilock Braking System
  • Aluminium
  • Stainless Steal
  • Cast Iron
  • Ceramic

By Sales Channel:

  • Direct
  • Indirect
    • Hypermarket/Supermarket
    • Multi Brand Stores
    • Exclusive Store
    • Independent Stores
    • Online Retailers
    • Others

By Country:

  • The United Kingdom
  • Germany
  • France
  • Spain
  • The Netherlands
  • Italy
  • Rest of Western Europe

Frequently Asked Questions

What is the expected size of the Garment Steamer Industry in 2024 in Western Europe?

The industry in Western Europe is to be valued at USD 309.8 million by 2024.

At what Rate is the Garment Steamer Ecosystem expected to expand in Western Europe?

The garment steamer ecosystem in Western Europe is anticipated to incline at a CAGR of 3.2% from 2024 to 2034.

What is the anticipated value of the Garment Steamer Landscape in Western Europe in 2034?

Demand for garment steamer in Western Europe is expected to reach USD 424.1 million by 2034.

In Western Europe, which material is most preferred for manufacturing Garment Steamers?

Plastic garment steamers are expected to be highly preferred, comprising 26.1% of total demand in 2024.

For which end use are Garment Steamers being deployed extensively in Western Europe?

In Western Europe, household/residential end use is significantly high, comprising 39.5% of all garment steamer use.

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Demand and Trend Analysis of Garment Steamer in Western Europe

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