Analytical Study of Dehydrated Vegetable in Japan from 2023 to 2033

The demand for dehydrated vegetable in Japan reached US$ 742.9 million in 2022. Sales of dehydrated vegetable in Japan are anticipated to reach US$ 807.9 million in 2023 and are projected to further increase to US$ 1,789 million by 2033. The industry for dehydrated vegetable in Japan is being driven by the rising consumer demand for fresh, organic, and nutrient-rich vegetables.

Sales of dehydrated vegetable in Japan are expected to experience a CAGR of 8.3% during the forecast period. The increasing adoption of dehydrated vegetable in Japan can be attributed to their extended shelf life, natural flavors, and high nutrient content. Farmers in Japan are now placing greater emphasis on cultivating raw and sustainable dehydrated vegetable to cater to various culinary needs and facilitate easy meal preparation.

Attributes Details
Industry Size of Dehydrated Vegetable in Japan in 2023 US$ 807.9 million
Expected Industry Size by 2033 US$ 1,789 million
Value-based CAGR from 2023 to 2033 8.3%

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Adoption Analysis of Dehydrated Vegetable in Japan

Convenience: The increasing demand for fresh and juicy vegetables is driving the adoption of dehydrated vegetable in Japan. The rising popularity of dehydrated vegetable among consumers seeking healthy meals and better nutrition is boosting the Japanese industry.

Seasonal Product: Consumers are increasingly turning to dehydrated vegetable to enjoy seasonal produce year-round. They prefer having access to seasonal vegetables throughout the year, which is driving the demand for dehydrated vegetable in Japan.

Emergency Preparedness: Japan is one of the countries prone to natural disasters, including floods, earthquakes, and tsunamis. The storage of dehydrated vegetable for these emergencies, in case of supply chain disruptions, holds great significance.

Expansion in Exports: Increasing export activities are driving up the demand for dehydrated vegetable used in preparing famous Japanese cuisines. Japan exports various vegetables, including dried seaweed and mushrooms, in response to demand from other countries.

Culinary Uses: In Japan, consumers have been increasingly incorporating dehydrated vegetable into various culinary dishes, such as noodles and miso soup, to enhance flavor. This trend is driving the Japanese industry.

Nutritional Value: With a growing number of diet-conscious and fitness-oriented consumers seeking rich minerals and vitamins, there is an increased demand for dehydrated vegetable in Japan.

Key Trends Influencing the Demand for Dehydrated Vegetable in Japan

Health and Wellness: The increasing consumer focus on health is driving the adoption of dehydrated vegetable in Japan. These vegetables enhance consumers' diets by providing essential nutrients.

Innovative Packaging: The rising adoption of sustainable and innovative packaging solutions is increasing the demand for dehydrated vegetable. Manufacturers are developing eco-friendly packaging solutions for storing these vegetables, conveniently extending their shelf life.

Plant-based Diets: The growing popularity of vegan and plant-based foods is significantly boosting the demand for dehydrated vegetable in Japan. The rising consumer demand for meat-free options and sustainable food recipes is driving the dehydrated vegetable industry in Japan.

Culinary Tourism: The increasing global interest in Japanese food and cuisines is contributing to the rise in sales of dehydrated vegetable.

Aging Population: The increasing elderly population, along with a wide range of consumers, are seeking dehydrated vegetable for quick and convenient meal preparation in Japan.

Rapid Growth of eCommerce: The expansion of eCommerce platforms and online shopping sites is significantly driving the adoption and demand for dehydrated vegetable.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Challenges in Japan’s Dehydrated Vegetable Industry

Changing Preferences: Consumers are seeking a healthy lifestyle and food quality. The increasing availability of alternative options is expected to decrease the demand for dehydrated vegetable in Japan.

Price Sensitivity: Rising competition may increase the price of products. Compared to other alternatives, the rising cost of vegetable may decrease their demand in Japan.

Supply Chain Disruption: Unavailability of dehydrated vegetable, economic downfall, and natural disasters may cause a decline in sales, raising prices.

Category wise insights

Farm-to-table Movement Spurs Demand for Eco-friendly Dehydrated Carrots in Japan

Top Product Type Carrot
Industry Share (2023) 4%

Based on product type, carrots are estimated to hold a 4% share of Japan's dehydrated vegetable industry in 2023. The rising consumer concerns about health and the importance of proper nutrient and vitamin intake are driving sales of carrots in Japan. Carrots are widely embraced by individuals with low eyesight and fitness-conscious consumers.

The increasing demand for fresh, organic vegetable in Japanese cuisine is further fueling the popularity of carrots among consumers. Several players are now offering fresh vegetable directly from farms, and farmers are adopting eco-friendly practices in the cultivation of vegetable, including carrots.

Powders and Granules Emerged as Kitchen Staple for Households, Restaurants, and Hotels in Japan

Top Form Powder and Granules
Industry Share (2023) 36%

Based on form, powders and granules are likely to dominate the industry in Japan, holding a share of 36% as of 2023. The increasing consumer demand for healthy vitamin and supplement intake is driving the demand for powders and granules. Additionally, the rising demand for seasonings and flavors is boosting the use of powders and granules in Japanese dishes.

Professional chefs enhance the taste of dishes by incorporating vegetable powders and granules. The sales of vegetable in the form of powders and granules are being driven by their increasing demand from households, restaurants, and hotels for ease in cooking and baking processes. Manufacturers in Japan are placing emphasis on developing these ingredients with sustainable packaging to improve the shelf life of these products.

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Competitive Landscape

The dehydrated vegetable industry in Japan is highly consolidated, with prominent players playing a significant role in staying ahead of competitors. They focus on offering organic and non-toxic dehydrated vegetable to attract consumers and promote health. These players adopt sustainable practices to provide these vegetable, enhancing consumers' health with additional minerals and vitamins. Key players employ various marketing tactics to boost the global market size, including mergers, collaborations, and product launches.

Recent Developments in Japan Dehydrated Vegetable Industry

Crispy Green announced its new product line named Pia Picante. The company offers a variety of snacks, such as pineapple snacks with essential ingredients and shelf-life packaging, to expand its business portfolio.

Super Garden, a company focused on producing and selling freeze-dried products, introduced its flagship product line featuring freeze-dried berries, vegetable, and ice cream in Japan.

Scope of the Report

Attributes Details
Estimated Industry Size in 2023 US$ 807.9 million
Projected Industry Valuation by 2033 US$ 1,789 million
Value-based CAGR 2023 to 2033 8.3%
Historical Analysis of Dehydrated Vegetable in Japan 2018 to 2022
Demand Forecast for Dehydrated Vegetable in Japan 2023 to 2033
Report Coverage Industry Size, Industry Trends, Analysis of key factors influencing Dehydrated Vegetable in Japan Insights on Global Players and their Industry Strategy in Japan, Ecosystem Analysis of Local and Regional Japan Providers
Key Cities Analyzed While Studying Opportunities in Dehydrated Vegetable in Japan Kanto, Chubu, Kinki, Kyushu and Okinawa, Tohoku, Rest of Japan
Key Companies Profiled Fresno Cooperative Raisin Growers Inc.; Olam International; Dole Food Company; Naturex S.A.; Symrise AG; Mercer Foods, LLC; Chengde Shenli Food Co., Ltd.; Vkc Nuts Private Limited; Viva Bella Orchards Inc.; Kiantama; Sun-Maid Growers of California; Sunshine Raisin Corporation; Traina Dried Vegetable Inc.; Lion Raisins Inc.

Key Segments

By Product Type:

  • Carrot
  • Onions
  • Potatoes
  • Broccoli
  • Beans
  • Peas
  • Cabbage
  • Mushrooms
  • Tomatoes

By Form:

  • Minced and Chopped
  • Powder and Granules
  • Flakes
  • Slice and Cubes
  • Others

By Nature:

  • Organic
  • Conventional

By End-use Sector:

  • Food Manufacturers
  • Foodservice
  • Retail

By Drying Method:

  • Air Drying
  • Spray Drying
  • Freeze Drying
  • Drum Drying
  • Vacuum Drying

By Distribution Channel:

  • Store-based retailing
  • Hypermarkets/ Supermarkets
  • Convenience Stores
  • Food and Drink Specialty Stores
  • Online retail

By Province:

  • Kanto
  • Chubu
  • Kinki
  • Kyushu and Okinawa
  • Tohoku
  • Rest of Japan

Frequently Asked Questions

What is the Industry Size for Dehydrated Vegetable in Japan?

The demand for dehydrated vegetable in Japan reaches US$ 807.9 million in 2023.

What is the Future Outlook for the Adoption of Dehydrated Vegetable in Japan?

The adoption of dehydrated vegetable in Japan is likely to surpass US$ 1,789 million by 2033.

What is the Anticipated Growth Rate of the Dehydrated Vegetable Industry in Japan?

The dehydrated vegetable industry in Japan is likely to rise at a CAGR of 8.3% from 2023 to 2033.

How are Companies in Japan Contributing to the Sales of Dehydrated Vegetable?

Companies in Japan expand dehydrated vegetable sales through innovation, packaging, and meeting consumer preferences.

Which City in Japan Drives the Demand for Dehydrated Vegetable?

Tokyo significantly drives the demand for dehydrated vegetable in Japan over the forecast period.

Table of Content

1. Executive Summary

    1.1. Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Tons) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Product Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Product Type, 2023 to 2033

        5.3.1. Carrot

        5.3.2. Onions

        5.3.3. Potatoes

        5.3.4. Broccoli

        5.3.5. Beans

        5.3.6. Peas

        5.3.7. Cabbage

        5.3.8. Mushrooms

        5.3.9. Tomatoes

    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033

6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Form

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Form, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Form, 2023 to 2033

        6.3.1. Minced & Chopped

        6.3.2. Powder & Granules

        6.3.3. Flakes

        6.3.4. Slice & Cubes

        6.3.5. Others

    6.4. Y-o-Y Growth Trend Analysis By Form, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Form, 2023 to 2033

7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Nature

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Nature, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Nature, 2023 to 2033

        7.3.1. Organic

        7.3.2. Conventional

    7.4. Y-o-Y Growth Trend Analysis By Nature, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Nature, 2023 to 2033

8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By End Use

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By End Use, 2018 to 2022

    8.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By End Use, 2023 to 2033

        8.3.1. Food Manufacturers

            8.3.1.1. Snacks & Savory Products

            8.3.1.2. Infant Foods

            8.3.1.3. Soups

            8.3.1.4. Salads, Dressings & Sauces

            8.3.1.5. Others

        8.3.2. Food Service

        8.3.3. Retail

    8.4. Y-o-Y Growth Trend Analysis By End Use, 2018 to 2022

    8.5. Absolute $ Opportunity Analysis By End Use, 2023 to 2033

9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Technology

    9.1. Introduction / Key Findings

    9.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Technology, 2018 to 2022

    9.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Technology, 2023 to 2033

        9.3.1. Air Drying

        9.3.2. Spray Drying

        9.3.3. Freeze Drying

        9.3.4. Drum Drying

        9.3.5. Vacuum Drying

        9.3.6. Others

    9.4. Y-o-Y Growth Trend Analysis By Technology, 2018 to 2022

    9.5. Absolute $ Opportunity Analysis By Technology, 2023 to 2033

10. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel

    10.1. Introduction / Key Findings

    10.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Distribution Channel, 2018 to 2022

    10.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Distribution Channel, 2023 to 2033

        10.3.1. Direct

        10.3.2. Indirect

            10.3.2.1. Store Based Retailing

            10.3.2.2. Online Retail

    10.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2018 to 2022

    10.5. Absolute $ Opportunity Analysis By Distribution Channel, 2023 to 2033

11. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    11.1. Introduction

    11.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Region, 2018 to 2022

    11.3. Current Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Region, 2023 to 2033

        11.3.1. Kanto

        11.3.2. Chubu

        11.3.3. Kinki

        11.3.4. Kyushu & Okinawa

        11.3.5. Tohoku

        11.3.6. Rest of Japan

    11.4. Market Attractiveness Analysis By Region

12. Kanto Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    12.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Product Type

        12.2.2. By Form

        12.2.3. By Nature

        12.2.4. By End Use

        12.2.5. By Technology

        12.2.6. By Distribution Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Product Type

        12.3.2. By Form

        12.3.3. By Nature

        12.3.4. By End Use

        12.3.5. By Technology

        12.3.6. By Distribution Channel

    12.4. Key Takeaways

13. Chubu Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    13.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Product Type

        13.2.2. By Form

        13.2.3. By Nature

        13.2.4. By End Use

        13.2.5. By Technology

        13.2.6. By Distribution Channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Product Type

        13.3.2. By Form

        13.3.3. By Nature

        13.3.4. By End Use

        13.3.5. By Technology

        13.3.6. By Distribution Channel

    13.4. Key Takeaways

14. Kinki Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    14.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Product Type

        14.2.2. By Form

        14.2.3. By Nature

        14.2.4. By End Use

        14.2.5. By Technology

        14.2.6. By Distribution Channel

    14.3. Market Attractiveness Analysis

        14.3.1. By Product Type

        14.3.2. By Form

        14.3.3. By Nature

        14.3.4. By End Use

        14.3.5. By Technology

        14.3.6. By Distribution Channel

    14.4. Key Takeaways

15. Kyushu & Okinawa Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    15.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Product Type

        15.2.2. By Form

        15.2.3. By Nature

        15.2.4. By End Use

        15.2.5. By Technology

        15.2.6. By Distribution Channel

    15.3. Market Attractiveness Analysis

        15.3.1. By Product Type

        15.3.2. By Form

        15.3.3. By Nature

        15.3.4. By End Use

        15.3.5. By Technology

        15.3.6. By Distribution Channel

    15.4. Key Takeaways

16. Tohoku Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    16.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    16.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        16.2.1. By Product Type

        16.2.2. By Form

        16.2.3. By Nature

        16.2.4. By End Use

        16.2.5. By Technology

        16.2.6. By Distribution Channel

    16.3. Market Attractiveness Analysis

        16.3.1. By Product Type

        16.3.2. By Form

        16.3.3. By Nature

        16.3.4. By End Use

        16.3.5. By Technology

        16.3.6. By Distribution Channel

    16.4. Key Takeaways

17. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    17.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    17.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        17.2.1. By Product Type

        17.2.2. By Form

        17.2.3. By Nature

        17.2.4. By End Use

        17.2.5. By Technology

        17.2.6. By Distribution Channel

    17.3. Market Attractiveness Analysis

        17.3.1. By Product Type

        17.3.2. By Form

        17.3.3. By Nature

        17.3.4. By End Use

        17.3.5. By Technology

        17.3.6. By Distribution Channel

    17.4. Key Takeaways

18. Market Structure Analysis

    18.1. Competition Dashboard

    18.2. Competition Benchmarking

    18.3. Market Share Analysis of Top Players

        18.3.1. By Regional

        18.3.2. By Product Type

        18.3.3. By Form

        18.3.4. By Nature

        18.3.5. By End Use

        18.3.6. By Technology

        18.3.7. By Distribution Channel

19. Competition Analysis

    19.1. Competition Deep Dive

        19.1.1. TOMIZ

            19.1.1.1. Overview

            19.1.1.2. Product Portfolio

            19.1.1.3. Profitability by Market Segments

            19.1.1.4. Sales Footprint

            19.1.1.5. Strategy Overview

                19.1.1.5.1. Marketing Strategy

                19.1.1.5.2. Product Strategy

                19.1.1.5.3. Channel Strategy

        19.1.2. KUNMING LILIANGXIN SHANGMAO YOUXIAN GONGSI

            19.1.2.1. Overview

            19.1.2.2. Product Portfolio

            19.1.2.3. Profitability by Market Segments

            19.1.2.4. Sales Footprint

            19.1.2.5. Strategy Overview

                19.1.2.5.1. Marketing Strategy

                19.1.2.5.2. Product Strategy

                19.1.2.5.3. Channel Strategy

        19.1.3. MIKASA

            19.1.3.1. Overview

            19.1.3.2. Product Portfolio

            19.1.3.3. Profitability by Market Segments

            19.1.3.4. Sales Footprint

            19.1.3.5. Strategy Overview

                19.1.3.5.1. Marketing Strategy

                19.1.3.5.2. Product Strategy

                19.1.3.5.3. Channel Strategy

        19.1.4. ‎OYAOYA

            19.1.4.1. Overview

            19.1.4.2. Product Portfolio

            19.1.4.3. Profitability by Market Segments

            19.1.4.4. Sales Footprint

            19.1.4.5. Strategy Overview

                19.1.4.5.1. Marketing Strategy

                19.1.4.5.2. Product Strategy

                19.1.4.5.3. Channel Strategy

        19.1.5. Osawa

            19.1.5.1. Overview

            19.1.5.2. Product Portfolio

            19.1.5.3. Profitability by Market Segments

            19.1.5.4. Sales Footprint

            19.1.5.5. Strategy Overview

                19.1.5.5.1. Marketing Strategy

                19.1.5.5.2. Product Strategy

                19.1.5.5.3. Channel Strategy

        19.1.6. Kirishima Natural Foods

            19.1.6.1. Overview

            19.1.6.2. Product Portfolio

            19.1.6.3. Profitability by Market Segments

            19.1.6.4. Sales Footprint

            19.1.6.5. Strategy Overview

                19.1.6.5.1. Marketing Strategy

                19.1.6.5.2. Product Strategy

                19.1.6.5.3. Channel Strategy

        19.1.7. Juye Foods

            19.1.7.1. Overview

            19.1.7.2. Product Portfolio

            19.1.7.3. Profitability by Market Segments

            19.1.7.4. Sales Footprint

            19.1.7.5. Strategy Overview

                19.1.7.5.1. Marketing Strategy

                19.1.7.5.2. Product Strategy

                19.1.7.5.3. Channel Strategy

        19.1.8. daihoku

            19.1.8.1. Overview

            19.1.8.2. Product Portfolio

            19.1.8.3. Profitability by Market Segments

            19.1.8.4. Sales Footprint

            19.1.8.5. Strategy Overview

                19.1.8.5.1. Marketing Strategy

                19.1.8.5.2. Product Strategy

                19.1.8.5.3. Channel Strategy

        19.1.9. TOYOTA TSUSHO FOODS CORPORATION

            19.1.9.1. Overview

            19.1.9.2. Product Portfolio

            19.1.9.3. Profitability by Market Segments

            19.1.9.4. Sales Footprint

            19.1.9.5. Strategy Overview

                19.1.9.5.1. Marketing Strategy

                19.1.9.5.2. Product Strategy

                19.1.9.5.3. Channel Strategy

20. Assumptions & Acronyms Used

21. Research Methodology

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