A Complete Study of Calcium Supplement in Japan from 2023 to 2033

The calcium supplement industry in Japan is expected to develop at a CAGR of 10.0% through 2033. The demand for calcium supplement in Japan is expected to grow significantly, reaching US$ 153.3 million in 2023.

The contemporary generation's holistic attitude to health and well-being has spurred solutions that address issues ranging from dietary inadequacies to lifestyle disorders. Therefore, the calcium supplement industry in Japan is anticipated to be worth US$ 395.8 million by 2033.

Key Highlights:

  • People are suffering from various lifestyle ailments due to growing urbanization and, as a result, a rise in sedentary lifestyles. This has resulted in many individuals suffering from dietary deficiencies, particularly calcium inadequacy, with women being the most affected. As a result of this circumstance, sales of calcium supplements have increased, and consumers have begun to consume more of them.
  • Calcium insufficiency is a prevalent problem among older people. Bone problems such as osteoporosis grow more frequent as people age. Health specialists recommend calcium supplements to safeguard their bone health. As a result of individuals' rising need for calcium supplements, the industry has grown considerably in Japan.
Attributes Key Statistics
Expected Base Year Value (2023) US$ 153.3 million
Anticipated Forecast Value (2033) US$ 395.8 million
Estimated Growth (2023 to 2033) 10.0% CAGR

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Consumption Analysis of Calcium Supplement in Japan

  • Health supplement companies now have the chance to reach a larger audience and increase their online presence, owing to the trend toward eCommerce. Furthermore, there is an increased emphasis on wellbeing and self-care. In uncertain times, many resorted to supplements as a self-care strategy to keep things regular.
  • Supplements containing calcium, particularly, are becoming increasingly well-liked as a convenient option for keeping strong bones. At present, individuals learn more about the science underlying the body's need for calcium and its potential advantages in maintaining the health of the heart, muscles, and neurons. As a result, the use of calcium supplement in Japan is anticipated to increase in the coming years.
  • As the demand for cruelty-free products rises, people started shifting from animal-based proteins to plant-based supplement items. Moreover, the body digests and absorbs vitamins and minerals from plants far more efficiently than synthetic sources.
  • Manufacturers are increasingly focusing to innovative technologies that offer targeted products domestically. Consequently, a growing number of people are using herbal remedies and supplements. Additionally, businesses are drawn to providing clean-label products to cater to their clientele's changing preferences.

Category-wise Insights

Soft Gel Pills are the Next Big Thing in Japan’s Calcium Supplement Industry

Attributes Details
Form Soft Gel Pills
Industry Share in 2023 49.8%
  • The soft gel pill segment is anticipated to expand considerably, accounting for 49.8% of the total in 2023. Due to their easy swallowing and suitability for oil- and fat-soluble formulations, soft gel tablets now dominate the industry share.
  • People with dietary restrictions now have additional options for vitamins, minerals, and supplements, owing to the addition of carrageenan in vegetarian and vegan encapsulations.
  • Soft gel pills are easier to carry and swallow, making them the perfect choice to dominate the landscape of calcium supplement in Japan.

Male Population Primarily Propels the Demand Calcium Supplement in Japan

Attributes Details
End Use Men
Industry Share in 2023 39.5%
  • Men's supplement consumption is predicted to capture a 39.5% industry share in 2023.
  • Sales of calcium supplement in Japan are predicted to grow significantly due to men's growing health consciousness and gym lifestyle.
  • One of the important target markets for producers of supplements for bone and joint health is the male population.
  • Since these supplements target a specific area of the body and provide health advantages, customers are willing to pay a premium for them to maintain a healthy lifestyle and prevent age-related bone problems, especially in later life.
Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Competitive Landscape

The competitive landscape of the calcium supplement industry in Japan is quickly expanding, owing to an aging population, increased health consciousness, and a growing desire for self-care. Leading companies in the Japan calcium supplement industry include Eisai, Morinaga Milk Industry, UNIMAT RIKEN, ORIHIRO, Asahi Group, Otsuka, DHC, Bean Stalk Snow, Dainippon Pharmaceutical, and Kobayashi Pharmaceutical.

These firms offer a wide range of calcium supplements, catering to various customer sectors and demands. The industry in Japan is predicted to experience further growth in the future years. New product innovations, such as calcium supplements with additional nutrients or functional components, are also anticipated to impact the industry.

Recent Developments in the Calcium Supplement Industry in Japan

  • Kyowa Hakko Bio Co., Ltd. developed a novel probiotic strain in June 2023 that has been demonstrated in animal trials to increase calcium absorption.
  • Suntory Beverage & Food Limited introduced "Calcium Water," a calcium-fortified mineral water with 300mg of calcium per bottle, in February 2023.
  • Rohto Pharmaceutical Co., Ltd. developed a novel calcium supplement formulation in October 2022 that incorporates nano-sized calcium particles for improved absorption.
  • Daiwa Pharmaceutical Co., Ltd. introduced a new calcium supplement named "Boneplus" in April 2022, which incorporates vitamin D3, vitamin K2, and magnesium in addition to calcium.Top of Form

Key Players Offering Calcium Supplement in Japan

  • Eisai Company, Ltd.
  • Morinaga Milk Industry
  • Dainippon Pharmaceutical
  • Kobayashi Pharmaceutical
  • Rohto Pharmaceutical Co.
  • Daiwa Pharmaceutical Co.
  • Kyowa Hakko Bio Co., Ltd.
  • Suntory Beverage & Food Limited
  • UNIMAT RIKEN
  • ORIHIRO
  • Asahi Group
  • Otsuka
  • DHC
  • Bean Stalk Snow

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Scope of the Report

Attribute Details
Estimated Valuation (2023) US$ 153.3 million
Projected Valuation (2033) US$ 395.8 million
Anticipated CAGR (2023 to 2033) 10.0% CAGR
Historical Analysis of Calcium Supplement in Japan 2018 to 2022
Demand Forecast for Calcium Supplement in Japan 2023 to 2033
Quantitative Units Revenue in US$ million and CAGR from 2023 to 2033
Report Coverage Industry Size, Industry Trends, Key Insights for Calcium supplement Adoption in Japan, Insights on Global Players and Leading Industry Strategy in Japan, Ecosystem Analysis of Local and Regional Industry.
Key Companies Profiled Eisai Company, Ltd.; Morinaga Milk Industry; Dainippon Pharmaceutical; Kobayashi Pharmaceutical; Rohto Pharmaceutical Co.; Daiwa Pharmaceutical Co.; Kyowa Hakko Bio Co., Ltd.; Suntory Beverage & Food Limited; UNIMAT RIKEN; ORIHIRO; Asahi Group; Otsuka; DHC; Bean Stalk Snow

Key Segments

By Form:

  • Tablets
  • Capsule
  • Powder
  • Soft Gel Pills
  • Liquid
  • Others

By End Use:

  • Men
  • Women
  • Children
  • Infants

By Type:

  • Child calcium supplement
  • Adult calcium supplement

By Application:

  • Online
  • Offline

By City:

  • Kanto
  • Chubu
  • Kinki
  • Kyushu & Okinawa
  • Tohoku
  • Rest of Japan

Frequently Asked Questions

At What Rate is the Calcium Supplement Industry Growing in Japan?

The anticipated CAGR for the Japan calcium supplement industry through 2033 is 10.0%.

How Big will the Calcium Supplement Landscape be in Japan?

Demand for calcium supplement in Japan is likely to surpass US$ 395.8 million by 2033.

What is the Current Industry Size of Calcium Supplement in Japan?

In 2023, the industry size of the calcium supplement in Japan is anticipated to be US$ 153.3 million.

Which is the Preferred Form of Calcium Supplement in Japan?

Soft gel pills are the preferred form of calcium supplement in Japan, with an industry share of 49.8%.

Which is the Common End User of Calcium Supplement in Japan?

In Japan, male population dominates the calcium supplement industry, with a share of 39.5%.

Table of Content

1. Executive Summary

    1.1. Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Type, 2023 to 2033

        5.3.1. Gummy

        5.3.2. Pill

        5.3.3. Capsule

        5.3.4. Liquid

        5.3.5. Others

    5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033

6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Product

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Product, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Product, 2023 to 2033

        6.3.1. Calcium Carbonate

        6.3.2. Calcium Gluconate

        6.3.3. Calcium Citrate

        6.3.4. Calcium Lactate

        6.3.5. Calcium Phosphate

        6.3.6. Calcium Orotate

    6.4. Y-o-Y Growth Trend Analysis By Product, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Product, 2023 to 2033

7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Applications

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Applications, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Applications, 2023 to 2033

        7.3.1. Adult

        7.3.2. Children

    7.4. Y-o-Y Growth Trend Analysis By Applications, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Applications, 2023 to 2033

8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Region, 2018 to 2022

    8.3. Current Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Region, 2023 to 2033

        8.3.1. Kanto

        8.3.2. Chubu

        8.3.3. Kinki

        8.3.4. Kyushu & Okinawa

        8.3.5. Tohoku

        8.3.6. Rest of

    8.4. Market Attractiveness Analysis By Region

9. Kanto Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    9.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Type

        9.2.2. By Product

        9.2.3. By Applications

    9.3. Market Attractiveness Analysis

        9.3.1. By Type

        9.3.2. By Product

        9.3.3. By Applications

    9.4. Key Takeaways

10. Chubu Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    10.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Type

        10.2.2. By Product

        10.2.3. By Applications

    10.3. Market Attractiveness Analysis

        10.3.1. By Type

        10.3.2. By Product

        10.3.3. By Applications

    10.4. Key Takeaways

11. Kinki Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    11.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Type

        11.2.2. By Product

        11.2.3. By Applications

    11.3. Market Attractiveness Analysis

        11.3.1. By Type

        11.3.2. By Product

        11.3.3. By Applications

    11.4. Key Takeaways

12. Kyushu & Okinawa Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    12.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Type

        12.2.2. By Product

        12.2.3. By Applications

    12.3. Market Attractiveness Analysis

        12.3.1. By Type

        12.3.2. By Product

        12.3.3. By Applications

    12.4. Key Takeaways

13. Tohoku Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    13.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Type

        13.2.2. By Product

        13.2.3. By Applications

    13.3. Market Attractiveness Analysis

        13.3.1. By Type

        13.3.2. By Product

        13.3.3. By Applications

    13.4. Key Takeaways

14. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    14.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Type

        14.2.2. By Product

        14.2.3. By Applications

    14.3. Market Attractiveness Analysis

        14.3.1. By Type

        14.3.2. By Product

        14.3.3. By Applications

    14.4. Key Takeaways

15. Market Structure Analysis

    15.1. Competition Dashboard

    15.2. Competition Benchmarking

    15.3. Market Share Analysis of Top Players

        15.3.1. By Regional

        15.3.2. By Type

        15.3.3. By Product

        15.3.4. By Applications

16. Competition Analysis

    16.1. Competition Deep Dive

        16.1.1. Otsuka Pharmaceutical Co., Ltd.

            16.1.1.1. Overview

            16.1.1.2. Product Portfolio

            16.1.1.3. Profitability by Market Segments

            16.1.1.4. Sales Footprint

            16.1.1.5. Strategy Overview

                16.1.1.5.1. Marketing Strategy

                16.1.1.5.2. Product Strategy

                16.1.1.5.3. Channel Strategy

        16.1.2. Morishita Jintan Co., Ltd

            16.1.2.1. Overview

            16.1.2.2. Product Portfolio

            16.1.2.3. Profitability by Market Segments

            16.1.2.4. Sales Footprint

            16.1.2.5. Strategy Overview

                16.1.2.5.1. Marketing Strategy

                16.1.2.5.2. Product Strategy

                16.1.2.5.3. Channel Strategy

        16.1.3. Umeken

            16.1.3.1. Overview

            16.1.3.2. Product Portfolio

            16.1.3.3. Profitability by Market Segments

            16.1.3.4. Sales Footprint

            16.1.3.5. Strategy Overview

                16.1.3.5.1. Marketing Strategy

                16.1.3.5.2. Product Strategy

                16.1.3.5.3. Channel Strategy

        16.1.4. Pfizer (Caltrate)

            16.1.4.1. Overview

            16.1.4.2. Product Portfolio

            16.1.4.3. Profitability by Market Segments

            16.1.4.4. Sales Footprint

            16.1.4.5. Strategy Overview

                16.1.4.5.1. Marketing Strategy

                16.1.4.5.2. Product Strategy

                16.1.4.5.3. Channel Strategy

        16.1.5. AandZ Pharmaceutical

            16.1.5.1. Overview

            16.1.5.2. Product Portfolio

            16.1.5.3. Profitability by Market Segments

            16.1.5.4. Sales Footprint

            16.1.5.5. Strategy Overview

                16.1.5.5.1. Marketing Strategy

                16.1.5.5.2. Product Strategy

                16.1.5.5.3. Channel Strategy

        16.1.6. Amway(Nutrilite)

            16.1.6.1. Overview

            16.1.6.2. Product Portfolio

            16.1.6.3. Profitability by Market Segments

            16.1.6.4. Sales Footprint

            16.1.6.5. Strategy Overview

                16.1.6.5.1. Marketing Strategy

                16.1.6.5.2. Product Strategy

                16.1.6.5.3. Channel Strategy

        16.1.7. Shanxi Zhendong Pharmaceutical Co., Ltd.

            16.1.7.1. Overview

            16.1.7.2. Product Portfolio

            16.1.7.3. Profitability by Market Segments

            16.1.7.4. Sales Footprint

            16.1.7.5. Strategy Overview

                16.1.7.5.1. Marketing Strategy

                16.1.7.5.2. Product Strategy

                16.1.7.5.3. Channel Strategy

        16.1.8. Nature Made

            16.1.8.1. Overview

            16.1.8.2. Product Portfolio

            16.1.8.3. Profitability by Market Segments

            16.1.8.4. Sales Footprint

            16.1.8.5. Strategy Overview

                16.1.8.5.1. Marketing Strategy

                16.1.8.5.2. Product Strategy

                16.1.8.5.3. Channel Strategy

        16.1.9. By-health Co., Ltd.

            16.1.9.1. Overview

            16.1.9.2. Product Portfolio

            16.1.9.3. Profitability by Market Segments

            16.1.9.4. Sales Footprint

            16.1.9.5. Strategy Overview

                16.1.9.5.1. Marketing Strategy

                16.1.9.5.2. Product Strategy

                16.1.9.5.3. Channel Strategy

        16.1.10. Harbin Pharmaceutical Group

            16.1.10.1. Overview

            16.1.10.2. Product Portfolio

            16.1.10.3. Profitability by Market Segments

            16.1.10.4. Sales Footprint

            16.1.10.5. Strategy Overview

                16.1.10.5.1. Marketing Strategy

                16.1.10.5.2. Product Strategy

                16.1.10.5.3. Channel Strategy

17. Assumptions & Acronyms Used

18. Research Methodology

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