An In-depth Examination of Anti-wrinkle Product in Western Europe from 2023 to 2033

The sale of anti-wrinkle product in Western Europe is predicted to reach US$ 890.4 million in 2023, compared to US$ 847.8 million in 2022. The demand for anti-wrinkle products is expected to show strong growth from 2023 to 2033, registering a CAGR of 5.70%. By 2033, the anti-wrinkle product industry in Western Europe are estimated to increase to US$ 1,554.7 million.

Attributes Details
Industry size for Western Europe in 2023 US$ 890.4 million
Expected Industry Size for Western Europe by 2033 US$ 1,554.7 million
Forecasted CAGR between 2023 to 2033 5.70%

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Key Insights for Anti-wrinkle Product Industry in Western Europe

  • People in Western Europe are conscious of appearances and are making efforts to maintain or improve their faces. Anti-wrinkle products offer a cost-effective and non-invasive alternative to procedures like surgery and Botox.
  • There has been a widespread increase in demand for anti-aging products in Western Europe. The acceptance of these products is contributing to the growing adoption of anti-wrinkle products as well.
  • There is a demand in Europe for organic and natural skincare products. Manufacturers are responding by introducing products made from natural sources that are safe for the skin.

Key Trends Impacting the Demand for Anti-wrinkle Product in Western Europe

  • Companies in Western Europe are hiring models and influencers to target customers. This has led to a notable surge in the trend of celebrity endorsements within the region.
  • Side effects associated with the use of anti-wrinkle products are a significant restraint to the sale of the product. Manufacturers are aiming to combat this restraint by launching safe and natural products.
  • Fashion-conscious Western Europeans are accepting of beauty products. This widespread acceptance of beauty products is creating a favorable environment for the acceptance and adoption of anti-wrinkle products.
  • To address consumer doubts about the effectiveness of anti-wrinkle products in managing wrinkles, it is important to provide clear and transparent information about their benefits and ingredients. Brands are taking proactive steps to address consumer doubts about the effectiveness of anti-wrinkle products.
  • Manufacturers in Western Europe are taking advantage of technology to launch improved products. Technologies such as micro growth factor, which supports collagen production, are aiding in the sale of anti-wrinkle products.
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Sudip Saha

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Category-wise Insights

Cleansers Targeting Wrinkles are Highly Popular in Western Europe

Cleansers have claimed the top spot in the product type segment in Western Europe. As of 2023, they are projected to hold 19.7% of the industry share.

Demand for Anti-wrinkle Product in Western Europe Based on Product Type Cleansers
Industry Share in 2023 19.7%

Cleansers have become a widely favored skincare product. They are sought after not only for general skincare, but also for addressing wrinkles. Additionally, many cleansers offer added benefits beyond anti-wrinkle properties, such as combating acne and pimples.

Women Remain the Dominant Users of Anti-wrinkle Products

Women continue to comprise the prime consumer base for anti-wrinkle product in Western Europe. In 2023, women are expected to make up 74.9% of the industry share by end-user.

Demand for Anti-wrinkle Product in Western Europe Based on End User Women
Industry Share in 2023 74.9%

Traditionally, women have been the primary consumers of skincare and beauty products. Consequently, anti-wrinkle products are predominantly sought after by women. However, there is a growing awareness among men in Western Europe regarding the importance of appearance. The stigma surrounding men’s skincare is gradually dissipating in the region. As a result, anti-wrinkle products are also finding application among men.

Country-Wise Analysis

Countries CAGR (2023 to 2033)
France 5.7%
United Kingdom 5.3%
Germany 6.9%
Netherlands 6.1%
Italy 5.8%

Fashion-minded People Help to Propel the Demand in France

Demand for anti-wrinkle products is expected to steadily increase in France. Over the forecast period from 2023 to 2033, a CAGR of 5.7% is anticipated. France has long held a reputation as a fashion hub, with its capital, Paris, also considered the fashion capital of the world. Concern for one's appearance is not a new trend in France, which leads to a high demand for anti-aging products in the nation. Therefore, anti-wrinkle products, in particular, are regularly sought after.

Aging Population is helping the Sale of Anti-wrinkle Product across Germany

Germany stands out as a highly promising industry in Western Europe for anti-wrinkle products. With an anticipated CAGR of 6.9% projected for the period from 2023 to 2033, Germany's demand is on a steady rise. The aging population in Germany, coupled with the natural occurrence of wrinkles, drives a consistent demand for anti-wrinkle products among both geriatric and aging demographics.

Dutch Cosmetic Firms Boost Anti-wrinkle Product Sales in the Netherlands

Local cosmetics companies are thriving in the Netherlands, leading to an expanded scope for anti-wrinkle products in the country. For example, in June 2023, the Dutch company Beauty International B.V. acquired the German skincare brand Diadermine. The estimated CAGR for the Netherlands over the forecast period is an encouraging 6.1%.

The Abundance of Natural Ingredients Supports Anti-Wrinkle Product Production in Italy

Italy is home to several natural ingredients that are commonly used in anti-wrinkle products. Lemons, strawberries, and olive oil are some of the prevalent ingredients in Italy that are utilized in anti-wrinkle products. This indicates a strong potential for the anti-wrinkle product industry in Italy. The projected CAGR for Italy over the forecast period is a robust 5.8%.

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Competitive Landscape

Giants of the industry are ever-present in Western Europe. However, local companies have a loyal customer base that is banked on. Marketing, including wide-scale publicity campaigns and celebrity endorsements, is a prominent strategy used by brands in the region. Wide-scale publicity campaigns and celebrity endorsements are two common advertising strategies among brands.

Recent Developments Observed in Anti-wrinkle Product in Western Europe

  • In February 2023, the German brand Weleda launched a new line of products called the plumping range. The anti-aging products include night cream, serum, facial oil, and more.
  • In September 2020, the Bioderma Matricium Youth Restoring Serum was launched. The product boasts of increasing collagen production and skin regeneration.

Scope of the Report

Attribute Details
Estimated Industry Size in 2023 US$ 890.4 million
Projected Industry Size by 2033 US$ 1,554.7 million
Anticipated CAGR between 2023 to 2033 5.70% CAGR
Historical Analysis of Demand for Anti-wrinkle Product in Western Europe 2018 to 2022
Demand Forecast for Anti-wrinkle Product in Western Europe 2023 to 2033
Report Coverage Industry Size, Industry Trends, Key Insights for Anti-wrinkle Product in Western Europe, Insights on Global Players and Leading Industry Strategy in Western Europe, Ecosystem Analysis of Local and Regional Western European Providers
Key Companies Profiled Unilever; Revlon, Inc.; Procter & Gamble Co.; Oriflame Cosmetics AG; Nature Republic; Natura & Co.; Mary Kay Inc.; Lotus Herbals Limited; L'Oréal S.A.; Kao Corporation; Coty, Inc.; Colgate Palmolive Company; Clarins Group; Biomod Concepts, Inc.; Beiersdorf AG; Henkel AG; Avon Products Inc.; ARK Skincare; Alma Secret Company; Allergan PLC
Key Countries Profiled United Kingdom, Germany, France, BENELUX, Sweden, Norway, Denmark, Italy, Spain

Some of the Key Players with Anti-wrinkle Product in Western Europe

  • Unilever
  • Revlon, Inc.
  • Procter & Gamble Co.
  • Oriflame Cosmetics AG
  • Nature Republic
  • Natura & Co.
  • Mary Kay Inc.
  • Lotus Herbals Limited
  • L'Oréal S.A.
  • Kao Corporation
  • Coty, Inc.
  • Colgate Palmolive Company
  • Clarins Group
  • Biomod Concepts, Inc.
  • Beiersdorf AG
  • Henkel AG
  • Avon Products Inc.
  • ARK Skincare
  • Alma Secret Company
  • Allergan PLC

Key Segments

By Product Type:

  • Creams & Moisturizers
  • Cleansers
  • Other Products

By End User:

  • Men
  • Women

By Country:

  • United Kingdom
  • Germany
  • France
  • BENELUX
  • Sweden
  • Norway
  • Denmark
  • Italy
  • Spain

Frequently Asked Questions

What is the Industry Size of Anti-wrinkle Product in Western Europe?

The industry size of anti-wrinkle product in Western Europe is US$ 890.4 million as of 2023.

What is the Projected Growth Rate for the Anti-wrinkle Product Industry in Western Europe?

The anti-wrinkle product industry is likely to exhibit a 5.70% CAGR in Western Europe through 2033

What is Driving the Demand for Anti-wrinkle Product in Western Europe?

The demand for anti-wrinkle product in Western Europe is driven by increasing awareness of appearances and a preference for natural skincare.

What is the Preferred Product Type in Anti-wrinkle Product in Western Europe?

Cleansers are the preferred product type in Western Europe, with an expected industry share of 19.7% in 2023.

Who are the Common End Users of Anti-Wrinkle Product in Western Europe?

Women are the primary users of anti-wrinkle product in Western Europe, holding an industry share of 74.9% in 2023.

Table of Content

1. Executive Summary

    1.1. Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Product Type , 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Product Type , 2023 to 2033

        5.3.1. Creams & Moisturizers

        5.3.2. Cleansers

        5.3.3. Other Products

    5.4. Y-o-Y Growth Trend Analysis By Product Type , 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Product Type , 2023 to 2033

6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Nature

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Nature , 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Nature , 2023 to 2033

        6.3.1. Natural/Herbal

        6.3.2. Synthetic

        6.3.3. Organic

    6.4. Y-o-Y Growth Trend Analysis By Nature , 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Nature , 2023 to 2033

7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By End-User

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By End-User , 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By End-User , 2023 to 2033

        7.3.1. Men

        7.3.2. Women

    7.4. Y-o-Y Growth Trend Analysis By End-User , 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By End-User , 2023 to 2033

8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Sales Channel , 2018 to 2022

    8.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Sales Channel , 2023 to 2033

        8.3.1. Pharmacies

        8.3.2. Specialty Outlets

        8.3.3. Supermarkets/Hypermarkets

        8.3.4. Convenience Stores

        8.3.5. Beauty Stores

        8.3.6. E-Retailers

        8.3.7. Others

    8.4. Y-o-Y Growth Trend Analysis By Sales Channel , 2018 to 2022

    8.5. Absolute $ Opportunity Analysis By Sales Channel , 2023 to 2033

9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Introduction

    9.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Country, 2018 to 2022

    9.3. Current Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Country, 2023 to 2033

        9.3.1. UK

        9.3.2. Germany

        9.3.3. Italy

        9.3.4. France

        9.3.5. Spain

        9.3.6. Rest

    9.4. Market Attractiveness Analysis By Country

10. UK Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    10.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Region

            10.2.1.1. England

            10.2.1.2. Scotland

            10.2.1.3. Wales

            10.2.1.4. Northern Ireland

        10.2.2. By Product Type

        10.2.3. By Nature

        10.2.4. By End-User

        10.2.5. By Sales Channel

    10.3. Market Attractiveness Analysis

        10.3.1. By Region

        10.3.2. By Product Type

        10.3.3. By Nature

        10.3.4. By End-User

        10.3.5. By Sales Channel

    10.4. Key Takeaways

11. Germany Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    11.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Region

            11.2.1.1. North-east (Germany)

            11.2.1.2. North-west (Germany)

            11.2.1.3. Central (Germany)

            11.2.1.4. South (Germany)

            11.2.1.5. Other(Germany)

        11.2.2. By Product Type

        11.2.3. By Nature

        11.2.4. By End-User

        11.2.5. By Sales Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Region

        11.3.2. By Product Type

        11.3.3. By Nature

        11.3.4. By End-User

        11.3.5. By Sales Channel

    11.4. Key Takeaways

12. Italy Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    12.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Region

            12.2.1.1. North (Italy)

            12.2.1.2. Central (Italy)

            12.2.1.3. South (Italy)

            12.2.1.4. Islands (Italy)

        12.2.2. By Product Type

        12.2.3. By Nature

        12.2.4. By End-User

        12.2.5. By Sales Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Region

        12.3.2. By Product Type

        12.3.3. By Nature

        12.3.4. By End-User

        12.3.5. By Sales Channel

    12.4. Key Takeaways

13. France Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    13.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Region

            13.2.1.1. Northern (France)

            13.2.1.2. Central (France)

            13.2.1.3. Southern (France)

            13.2.1.4. Eastern (France)

        13.2.2. By Product Type

        13.2.3. By Nature

        13.2.4. By End-User

        13.2.5. By Sales Channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Region

        13.3.2. By Product Type

        13.3.3. By Nature

        13.3.4. By End-User

        13.3.5. By Sales Channel

    13.4. Key Takeaways

14. Spain Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    14.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Region

            14.2.1.1. Basque Country

            14.2.1.2. Andalusia

            14.2.1.3. Extremadura

            14.2.1.4. Catalonia

            14.2.1.5. Valencia

        14.2.2. By Product Type

        14.2.3. By Nature

        14.2.4. By End-User

        14.2.5. By Sales Channel

    14.3. Market Attractiveness Analysis

        14.3.1. By Region

        14.3.2. By Product Type

        14.3.3. By Nature

        14.3.4. By End-User

        14.3.5. By Sales Channel

    14.4. Key Takeaways

15. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    15.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Product Type

        15.2.2. By Nature

        15.2.3. By End-User

        15.2.4. By Sales Channel

    15.3. Market Attractiveness Analysis

        15.3.1. By Product Type

        15.3.2. By Nature

        15.3.3. By End-User

        15.3.4. By Sales Channel

    15.4. Key Takeaways

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Product Type

        16.3.3. By Nature

        16.3.4. By End-User

        16.3.5. By Sales Channel

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Oriflame Cosmetics AG

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

                17.1.1.5.2. Product Strategy

                17.1.1.5.3. Channel Strategy

        17.1.2. Natura & Co.

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

                17.1.2.5.2. Product Strategy

                17.1.2.5.3. Channel Strategy

        17.1.3. L'Oréal S.A.

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

                17.1.3.5.2. Product Strategy

                17.1.3.5.3. Channel Strategy

        17.1.4. Clarins Group

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

                17.1.4.5.2. Product Strategy

                17.1.4.5.3. Channel Strategy

        17.1.5. Unilever

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

                17.1.5.5.2. Product Strategy

                17.1.5.5.3. Channel Strategy

        17.1.6. Beiersdorf AG

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

                17.1.6.5.2. Product Strategy

                17.1.6.5.3. Channel Strategy

        17.1.7. Henkel AG

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

                17.1.7.5.2. Product Strategy

                17.1.7.5.3. Channel Strategy

        17.1.8. Avon Products Inc.

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

                17.1.8.5.2. Product Strategy

                17.1.8.5.3. Channel Strategy

        17.1.9. ARK Skincare

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

                17.1.9.5.2. Product Strategy

                17.1.9.5.3. Channel Strategy

        17.1.10. Alma Secret Company

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

                17.1.10.5.2. Product Strategy

                17.1.10.5.3. Channel Strategy

        17.1.11. Allergan PLC.

            17.1.11.1. Overview

            17.1.11.2. Product Portfolio

            17.1.11.3. Profitability by Market Segments

            17.1.11.4. Sales Footprint

            17.1.11.5. Strategy Overview

                17.1.11.5.1. Marketing Strategy

                17.1.11.5.2. Product Strategy

                17.1.11.5.3. Channel Strategy

        17.1.12. Coty, Inc.

            17.1.12.1. Overview

            17.1.12.2. Product Portfolio

            17.1.12.3. Profitability by Market Segments

            17.1.12.4. Sales Footprint

            17.1.12.5. Strategy Overview

                17.1.12.5.1. Marketing Strategy

                17.1.12.5.2. Product Strategy

                17.1.12.5.3. Channel Strategy

        17.1.13. Colgate Palmolive Company

            17.1.13.1. Overview

            17.1.13.2. Product Portfolio

            17.1.13.3. Profitability by Market Segments

            17.1.13.4. Sales Footprint

            17.1.13.5. Strategy Overview

                17.1.13.5.1. Marketing Strategy

                17.1.13.5.2. Product Strategy

                17.1.13.5.3. Channel Strategy

        17.1.14. Mary Kay Inc.

            17.1.14.1. Overview

            17.1.14.2. Product Portfolio

            17.1.14.3. Profitability by Market Segments

            17.1.14.4. Sales Footprint

            17.1.14.5. Strategy Overview

                17.1.14.5.1. Marketing Strategy

                17.1.14.5.2. Product Strategy

                17.1.14.5.3. Channel Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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