The global decorated apparel market is anticipated to reach USD 99 billion by 2033. It is estimated to record a steady CAGR of 12.9% from 2023 to 2033. It is likely to rise to a valuation of USD 29.4 billion in 2023.
Growing demand for screen printing, embroidery, sublimation, and heat transfer work on garments is anticipated to help grow the global decorated apparel market. The rising demand for reflective finishes on clothing has also allowed businesses in the industry to grow.
Due to changing trends, augmented demand for graphic T-shirts and other apparel will lift product sales during the forecast period. Considering the increasing popularity of designer clothing among customers worldwide, the growing drift of luxury clothing as a status symbol among individuals is endorsing the use of decorated apparel.
The evolution of printing from screen printing to digital printing is significant in the market. Several textile/fabric business vendors are capitalizing on digital printing technology as fabric printing evolves into modern printing practices. The market undercurrents are expected to be meaningfully influenced by technological developments in the digital textile printing sector.
With a rising preference for cotton, silk, and polyester as primary substrates, fabric suppliers bid a wide range of textiles for digital textile printing, impacting the value chain. Several aspects, such as reduced ecological impact and greater customization flexibility, have increased demand for digitally printed garments from business possessors and consumers alike.
High-resolution patterns and prints are becoming progressively popular in the decorated apparel market. The advent of inkjet technology has had a wider impression on fashion seasons, business models, and supply chains.
Several issues challenge the worldwide decorated apparel market, especially in manufacturing. As decorated apparel gains consumers' attention worldwide, safeguarding product quality and constancy remains an obstacle for the decorated apparel market. Safeguarding consistency is mostly an issue when brands, especially SMEs, are focused on introducing a new product.
| Attributes | Key Insights |
|---|---|
| Decorated Apparel Market Size (2022A) | USD 25.8 billion |
| Decorated Apparel Market Estimated Size (2023E) | USD 29.4 billion |
| Projected Decorated Apparel Market Valuation (2033F) | USD 99 billion |
| Value-based CAGR (2023 to 2033) | 12.9% |
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The global decorated apparel market registered an astonishing CAGR of 14.6% in the historical period between 2018 and 2022. It is anticipated to rise at a decent CAGR of 12.9% in the assessment period.
| Historical Value (2022) | USD 25.8 billion |
|---|---|
| Historical CAGR (2018 to 2022) | 14.6% |
The development of digital printing techniques, such as direct-to-garment (DTG), has revolutionized the decorated apparel market. This makes it possible to print high-quality full-color designs directly onto clothing, expanding customization options. The rapid growth of e-commerce platforms has changed how decorated apparel is sold and distributed. Online stores and marketplaces allow for wider reach and make it easier for consumers to order custom clothing.
In response to increasing environmental awareness, there is a growing demand for sustainable and eco-friendly decorated apparel. This has led to adopting methods such as water-based inks and the custom of organic or recycled fabrics. Customers are increasingly looking for unique clothes. This trend is driven by technological advances, making it easier and more cost-effective for companies to offer customization options.
Software and automation solutions have played an important role in streamlining production procedures, reducing lead times, and improving efficacy in the apparel industry. As consumers expect faster processing times, print-on-demand services are becoming increasingly popular. This allows for smaller production runs without the need for large inventories.
While screen printing remains dominant, the range of decorated apparel has expanded. This includes sublimation printing, vinyl heat transfer, and laser engraving. The growing popularity of activewear has influenced the decorated apparel market. This trend has augmented demand for performance fabrics and specialized trim techniques suitable for sportswear.
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Principal Consultant
The table below explains the decorated apparel market size and CAGRs of the top 5 countries for 2033. Among them, the United States is anticipated to remain at the forefront by crossing a valuation of USD 17.2 billion. China is expected to reach around USD 14.4 billion by 2033, less than the United States. South Korea is anticipated to be followed by Japan, with a value of USD 5.7 billion and USD 9.8 billion, respectively.
| Countries | Market Value (2033) |
|---|---|
| United States | USD 17.2 billion |
| United Kingdom | USD 3.9 billion |
| China | USD 14.4 billion |
| Japan | USD 9.8 billion |
| South Korea | USD 5.7 billion |
In the table below, the CAGRs of the top 5 countries are given for the review period 2023 to 2033. The United Kingdom is expected to remain dominant by exhibiting a CAGR of 13.9%. China and the United States are likely to follow with the same CAGR of 13.1%.
| Countries | Value-based CAGR (2023 to 2033) |
|---|---|
| United States | 13.1% |
| United Kingdom | 13.9% |
| China | 13.1% |
| Japan | 13.5% |
| South Korea | 13.2% |
The United States decorated apparel market is anticipated to hit USD 17.2 billion in the forecast period. It expanded at a CAGR of 15.0% in the historical period. Trends in the apparel market in the United States often reflect broader client trends. For instance, an increasing demand for environmentally friendly and sustainable decorating approaches and materials exists.
The market consists of a mix of small local businesses and large firms that operate nationally or internationally. Some highlight specific decorating methods, while others bid a wide variety. Online platforms and e-commerce outlets play an important role in distributing decorated apparel. The ease of online shopping has redesigned how consumers interact with this marketplace.
Research and development is a key focus for textile materials vendors. They are pioneering advancements like conductive fabrics with antistatic properties, antibacterial fibers, and electronic textiles. These are popular materials used to produce creatively decorated apparel in the United States. These factors contribute towards a positive outlook for the decorated apparel market in the country.
The rise of print-on-demand has spurred the development of decorated apparel e-commerce in the United States. According to Forbes, businesses like Printify have seen increased sales through the COVID-19 pandemic due to augmented sales – key highlight being the demand for decorated apparel based on the domestic elections and the pandemic.
The United Kingdom decorated apparel market will likely be valued at USD 3.9 million by 2033. It expanded at a CAGR of 17.5% in the historical period. The growing trend among customers of all ages to spend more on relaxed and elegant clothing is pouring demand for decorated apparel.
Several local fashion designers, such as Nicolas Ghesquière, Karl Lagerfeld, Stella McCartney, and Phoebe Philo, offering bespoke luxury clothing with neutral color palettes and wearable designs, are quickly becoming popular. With the trend of custom, patchwork, and custom tops, t-shirts, and vintage logos, the need to decorate working women's outfits is increasing. The growth of this segment is due to the surge in the sum of women staff in the United Kingdom, which has boosted their disposable income slightly.
The approval of social media influencers and celebrities heavily influences the decorated apparel market in the United Kingdom. Classic designs and patterns are once again hot trends, and these designs come in a wide range of price points to cater to customers of diverse income groups. For instance, according to British GQ, every designer and menswear brand extensively uses 70s-inspired textures and popular designs.
China decorated apparel market is projected to reach USD 14.4 billion by 2033. It expanded at a CAGR of 15.6% in the historical period. It is the leading and prominently rising decorated apparel market in the world.
Realizing the growing demand for innovative or innovative clothing designs, decorators worldwide have focused on technological advancements over the years. Market innovations are primarily machine-focused in direct digital printing on clothing, embroidery, embellishments, laser trimming, and casual sewing.
New decorating techniques have expanded the range of cost-effective options for apparel producers and designers globally. Technological advancements are evident not only in decorative clothing but also in the retail sector. Retailers worldwide increasingly use three-dimensional visual merchandising systems to help clients select products in a 3D virtual retail setting. Such technological developments are projected to boost the need for decorated apparel during the forecast period.
Japan decorated apparel market is projected to hit USD 9.8 billion by 2033. It expanded at a CAGR of 15.6% in the historical period. The market for Japan-styled apparel is an important segment of the overall apparel industry in Japan. It caters to several consumers and businesses.
Consumers' increasing demand for modified clothing, as they are eager to add an individual touch to their outfits, is pouring into the development of the decorated apparel market. Custom-made garments are often adorned with personalized designs, logos, or other exclusive features that help drive the market's growth.
Several customers looking for custom clothing want to add exclusive design elements, such as screen printing or embroidery, to make a personalized look, thereby driving the decorated apparel market. Furthermore, customers are increasingly looking for unique garments and see ornaments as a means to add personality and style to their garments. This makes them a prevalent choice for both individual and commercial use, thus promoting the adoption of ornate clothing.
South Korea decorated apparel market is estimated to rise to USD 5.7 billion by 2033. It expanded at a CAGR of 21.0% in the historical period. The rise in disposable income of the middle class has increased the number of new, high-spending, decorated apparel buyers in this area.
Customers are increasingly inclined to wear decorated apparel due to their inclination for high-quality goods and the increasing influence of social media on fashion trends. The growth of regional international companies is the key driver for the market's growth.
How consumers dress in South Korea is very different from the rest of the world. Moreover, these types of clothing are widely adopted worldwide and contribute to the development of decorated apparel. Manufacturers of decorated apparel have several opportunities in South Korea due to the relatively low cost of producing garments, abundant raw materials, and high production capacity.
The table below signifies leading sub-categories under product and end-user categories in the decorated apparel market. Embroidery is expected to dominate the market for decorated apparel by exhibiting a 12.7% CAGR in the evaluation period. Under the end-user segment, the men's category is projected to lead the global decorated apparel market at a 12% CAGR.
| Category | Forecast CAGR (2023 to 2033) |
|---|---|
| Embroidery (by Product) | 12.7% |
| Men (by End-user) | 12% |
Based on product, the embroidery category is projected to account for the most significant decorated apparel market share through 2033. It registered an average CAGR of 14.5% from 2018 to 2022. The growing importance of embroidery on various designs, regardless of gender, creates noteworthy growth opportunities for embroidery-based decorative garments.
Yarns varying in widths, colors, and finishes, are extensively used in embroidery. The additions of decorative details ranging from small beads to large patches provide diverse functionality and greatly appeal to consumers. Embroidered garments are gaining momentum in the market as they bring high quality, added value, and superior finish to garments.
The transition from manual embroidery to automatic embroidery machines has accelerated the development of screen printing technology. Embroidery is one of the most popular printing processes in the world.
In terms of end users, the men’s segment is expected to command a lion's share in the decorated apparel market by 2033. It expanded at 14.2% CAGR in the historical period from 2018 to 2022.
Accessibility and demand for diverse products, such as T-shirts, shirts, Kurtas, and dresses, are driving the development of this segment. Product innovations in the men's apparel category, driven by changing customer demand, are pouring demand for goods such as printed t-shirts, which have become popular as semi-formal and casual. This scenario is likely to fuel demand for decorative men's apparel.
The growing availability of products featuring a variety of unique styles, color combinations, prints, and other embellishments on designer t-shirts, jackets, and blazers for men is driving the market scope. The increasing application of printing and embroidery on sportswear logos, such as school spirit wear or fundraising activities for walking/running activities and youth baseball teams, drives demand for decorated apparel.
The perceptibility of embroidery on shirts, men's jackets, t-shirts, and pants inspires clothing manufacturers to add these characteristics to the garments they offer. Furthermore, men's growing demand for monogrammed shirts with their brand logos or initials for added differentiation has led to greater penetration of decorated apparel.
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Key players in the decorated apparel market are trying to strengthen their presence in the worldwide market by growing production amenities in several regions. The market comprises both global and domestic players. Key market participants focus on new product development and innovation approaches to improve their portfolio offering and brand prominence in the market.
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| Attribute | Details |
|---|---|
| Estimated Decorated Apparel Market Size (2023) | USD 29.4 billion |
| Projected Decorated Apparel Market Valuation (2033) | USD 99 billion |
| Value-based CAGR (2023 to 2033) | 12.9% |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Value (USD billion) |
| Segments Covered | Product, End User, Distribution Channel |
| Regions Covered | North America; Latin America; East Asia; South Asia Pacific; Western Europe; Eastern Europe; Middle East & Africa |
| Key Companies Profiled | Gildan; Fruit of Loom, Inc.; Downtown Custom Print wear; Hanes Brands Inc.; Master Print wear |
The decorated apparel market is likely to reach USD 99 billion in 2033.
The decorated apparel market is set to expand at 12.9% CAGR from 2023 to 2033.
The embroidery segment might witness a 12.7% CAGR from 2023 to 2033.
The men segment is expected to show a 12% CAGR from 2023 to 2033 and dominate.
Gildan, Hanes Brands Inc., Master Print etc. are key players in the target market.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product 5.1. Embroidery 5.2. Screen Printing 5.3. Dye Sublimation 5.4. Digital Printing 5.5. Others 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End User 6.1. Men 6.2. Women 6.3. Children 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 7.1. Online 7.2. Offline 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. North America 8.2. Latin America 8.3. Western Europe 8.4. Eastern Europe 8.5. South Asia and Pacific 8.6. East Asia 8.7. Middle East and Africa 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. Key Countries Market Analysis 17. Market Structure Analysis 18. Competition Analysis 18.1. Gildan 18.2. Fruit of Loom, Inc. 18.3. Downtown Custom Printwear 18.4. Hanesbrands Inc. 18.5. Master Printwear 18.6. Delta Apparel, Inc. 18.7. Target Decorated Apparel 18.8. Advance Printwear Limited 18.9. Lynka 18.10. New England Printwear 19. Assumptions & Acronyms Used 20. Research Methodology
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Decorated Apparel Market
