Decor Paper Industry Analysis in India

An Overview of India Decor Paper Industry from 2023 to 2033

The total sales of decor paper in India are estimated to be valued at US$ 222.9 million in 2023 and are projected to reach US$ 448.5 million by 2033. Sales revenue is anticipated to expand at a CAGR of 7.2% over the forecast period (2023 to 2033). The overall industry in India was valued at around US$ 207.3 million at the end of 2022 and is anticipated to exhibit year-on-year (Y-o-Y) growth of 7.5% in 2023. The furniture and cabinets segment, by end use, is poised to account for over 40% industry share in terms of value by the end of 2022 globally.

The print base paper segment, with an estimated industry share of more than 45%, leads the India decorative paper industry within the material category and is expected to expand at a CAGR of almost 5.5% over the forecast period. In terms of application, the low-pressure laminates segment is anticipated to create an incremental opportunity of US$ 185.6 million between 2023 and 2033.

Key Industry Attributes

Industry Size in 2022	US$ 207.3 million
Industry Size in 2023	US$ 222.9 million
Projected Industry Size by 2033	US$ 448.5 million
Estimated Value CAGR (2023 to 2033)	7.2%

Key Highlights

• Print base decor paper revolution! The integration of advanced printing technologies has revolutionized print base decorative craft paper, offering intricate patterns and high-resolution designs.
• Customization trend on the rise! Consumers increasingly prefer customizable decorative paper solutions, driving manufacturers to offer a wide range of design choices and sizes.
• eCommerce boosting industry accessibility! The rise of eCommerce platforms has made decor paper more accessible to a broader audience, further fueling demand for decor paper in India.
• Eco-friendly options gaining ground! The shift toward eco-friendly products has opened opportunities for decor paper manufacturers offering sustainable and recyclable options.
• Solid color decor paper trends! Solid color decor paper is experiencing a resurgence in popularity, driven by a minimalist aesthetic and the demand for bold, vibrant interior accents.

The demand for decor paper in India is expected to experience a lucrative growth outlook during the forecast period. Our recent estimates predict that sales could witness a significant increase during 2023 to 2033 and are further projected to generate an attractive incremental growth opportunity of US$ 241.3 million, doubling the current industry value by the end of the forecast period.

Demand Outlook of Decor Paper in India from 2018 to 2022

The adoption of decor paper in India expanded at a CAGR of 4.7% during the historic period, with an industry value of US$ 207.3 million in 2022, up from US$ 172.8 million in 2018. The Indian real estate industry witnessed an increasing trend of renovation and refurbishment projects, contributing to the expansion of the decor paper industry.

The expansion of the retail landscape in India, marked by the opening of new shopping malls, showrooms, and home decor stores, has provided a wider platform for decor paper products to reach consumers. Additionally, the rise of eCommerce has further enhanced accessibility and convenience for consumers to purchase decor paper products online. Consequently, this has played a significant role in helping the industry grow.

Semi Annual Industry Update

Particular	Value CAGR from 2023 to 2033
H1	7.0% (2022 to 2032)
H2	6.9% (2022 to 2032)
H1	7.2% (2023 to 2033)
H2	7.4% (2023 to 2033)

Insight into End Use Industries Impacting Sales of Decor Paper in India

Decor paper is gaining traction in the furniture and cabinet industry due to several factors, including affordability, versatility, durability, sustainability, and aesthetic appeal. Its cost-effectiveness makes it an attractive option for manufacturers seeking to produce appealing products with limited expenditure. Additionally, the versatility of decor paper allows for a wide array of designs and finishes, catering to diverse tastes and preferences. Moreover, its durability ensures that it can withstand everyday wear and tear, making it suitable for long-lasting furniture and cabinets.

End-use cases within flooring, paneling, and store fixtures are also witnessing rising levels of demand for decor paper. This is owing to the growing industry for aesthetically appealing interiors, increasing urbanization, and a rising trend toward customized and modern home furnishings.

Outline of Important Trends Shaping the Demand for Decor Paper in India

The trend of incorporating metallic accents and luxurious finishes in the decor paper industry has gained popularity in recent times, especially in India. Designers have been infusing gold, silver, and copper tones into patterns that not only make them visually attractive but also induce a sense of lavishness. Moreover, the trend is extending to textured papers with metallic undertones, providing consumers with a visually appealing experience. These products cater to the growing number of luxurious households across the country.

India's rapidly expanding economy has been drawing both domestic and foreign investment. This has subsequently resulted in an increase in high-net-worth people (HNIs) and ultra-high-net-worth individuals (UHNIs). Consequently, this is driving the industry for luxury houses, simultaneously boosting the demand for decor paper in India.

Insight into Key Product Types Stimulating Demand for Decor Paper in India

Product Type	Value CAGR from 2023 to 2033
Print Base Paper	5.8%
Solid Color	8.9%

Based on the product type, the print-based paper segment is anticipated to hold around 45% of the industry share in 2023. This is owing to advancements in printing technology, which have enabled the production of high-quality print-based decor paper with realistic textures and finishes. Moreover, print-based decor paper is forecasted to lead the demand for decor paper in India throughout the study period driven by its versatility and visual appeal, accounting for about 40% of the industry share by 2033. The notable decline is anticipated in the forecast period due to evolving consumer preferences, technological advancements, and an increasing shift towards customizable and digitally printed solutions.

Outlook of Key Applications in the India Decor Paper Industry

Applications	Value CAGR from 2023 to 2033
Low Pressure Laminates	6.9%
High Pressure Laminates	8.7%

The low-pressure laminates segment is expected to lead the decor paper industry in India due to its lower cost, ease of manufacture, and a wide range of applications. The market for low-pressure laminates is mainly being driven by the growing demand for affordable and durable solutions across various industries, including furniture, cabinetry manufacturing, and interior design, among others. Consequently, the segment is poised to generate an incremental opportunity of US$ 185.6 million by 2033. Currently, edge banding holds the minimum industry share primarily due to its specific and niche application within the broader decor paper industry. However, edge banding is anticipated to be the rapidly growing segment, expanding at a CAGR of 9.2% until 2033.

Competitive Landscape

The key manufacturers operating in the Indian decor paper industry are focusing on increasing their production capacity to meet the rising demand for decor paper in India. Moreover, these key players are expanding their product portfolios to cater to the growing demand from urban households. The Indian decor paper industry is highly competitive, with several key players operating in the market.

Key Developments

• The Indian Ministry of Commerce & Industry, under the Government of India, has launched an anti-dumping investigation into the import of Decor Paper from China. This action follows a petition submitted by ITC Limited, citing alleged material injury to the domestic industry resulting from dumped imports of Decor paper from China. ITC Limited has formally requested the imposition of anti-dumping duties on imports of Decor Paper from China.
• The Board of Directors of Ahlstrom-Munksjö Holding 3 Oy has approved a plan for ownership reorganization. As per the plan, the production assets, debts, and liabilities associated with its Decor business is going to be transferred from Ahlstrom-Munksjö Holding 3 Oy to a newly established company named Munksjö, without going through the process of liquidation.
• The official inauguration of the new converting site for digital printing media in Mumbai, India, took place with a small internal ceremony. This center has been established from the ground up to develop modern converting capacities for Felix Schoeller India, the Indo-German joint venture. Many departments have already transitioned to the new facility, and over the next few months, machinery and capacities are going to be established. An official opening ceremony, including customers and partners, is planned to follow in the coming months.

Scope of Report

Attribute	Details
Growth Rate	CAGR of 7.2% from 2023 and 2033
Base Year for Estimation	2022
Historical Data	2018 to 2022
Forecast Period	2023 to 2033
Quantitative Units	Revenue in US$ million, Volume in Tonnes and CAGR from 2023–2033
Report Coverage	Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis of Decor Paper in India
Segments Covered	Product Type Basis Weight Application End Use Zone
Key Companies Profiled	ITC Limited Fakirsons Papchem Pvt Ltd Shah International Ahlstrom-Munksjö Oyj Felix Schoeller India Pudumjee Paper Products Fortune Paper Mills I.DECOR Exp.Imp Co., Ltd WestCoast Paper Mills. Andhra Paper Limited SILVERTON PULP & PAPERS PVT. LTD. Toppan Holdings Inc.
Customization and Pricing	Available upon Request

Industry Segmentation of Decor Paper in India

By Product Type:

• Print Base Paper
  • White Print Base
  • Colour Print Base
    • Brown Shade
    • Coffee Shade
    • Teak Base
    • Timber Shade
    • Others
• Solid Colour
• Shuttering Base
• Liners
• Pre-printed Paper

By Basis Weight:

• 65-80 g/m2
• 81-120 g/m2
• 120 Above g/m2

By Application:

• Low Pressure Laminates
• High Pressure Laminates
• Edge Banding

By End Use:

• Furniture & Cabinets
• Flooring
• Paneling
• Partition
• Store Fixtures
• External Cladding

By Zone:

• North India
• South India
• Central India
• West India
• East India

Frequently Asked Questions

At What rate did the Adoption of Decor Paper in India expanded during 2018-2022?

The adoption of decor paper in India expanded at a CAGR of 4.7% during 2018-2022.

What is the Worth of the India Decor Paper Industry in 2023?

The industry worth of the decor paper in India in 2023 is US$ 222.9 million.

By 2033, What will the Industry Size be for Decor Paper in India?

By 2033, the industry size of decor paper in India is anticipated to reach US$ 448.5 million.

What is the Prominent Driver for the India Decor Paper Industry?

The industry is experiencing expansion due to rapid urbanization across the country which is influencing growth in the housing sector.

Who are the Top 3 Players Operating in the India Decor Paper Industry?

The top 3 players operating in the India decor paper industry are ITC Limited, Westcoast Paper Mills, Toppan Inc.