Dark Analytics Market Snapshot (2023 to 2033)

The global dark analytics market is anticipated to be valued at US$ 588.8 million in 2023. The increasing concentration of companies towards data security is further compelling the companies to analyse dark data to plan their information security strategy. Overall, demand for dark analytics is projected to grow at a CAGR of 21.3% between 2023 and 2033, totaling around US$ 4,071.7 million by 2033.

Data Points Key Statistics
Growth Rate (2018 to 2022) 19.2% CAGR
Expected Market Value (2023) US$ 588.8 million
Anticipated Forecast Value (2033) US$ 4,071.7 million
Projected Growth Rate (2023 to 2033) 21.3% CAGR

Dark analytics is the analysis of dark data present in enterprises. Dark data is generally referred to as raw data or information buried in the text, tables, and figures that organizations acquire in various business operations and store but is unused to derive insights and for decision making in business.

Organizations nowadays are realizing that there is a huge risk associated with losing a competitive edge in business and regulatory issues that comes with not analyzing and processing this data. Hence, dark analytics is a practice followed in enterprises that advance in analyzing computer network operations and pattern recognition.

The rapid penetration owing to the introduction of digitalization and industrial revolutions and high growth in data generated by organizations because of increased adoption of IoT is expected to flourish the growth of the dark analytics market during the forecast period.

On the other hand, security concerns and risks associated with data are one of the major factors that are expected to hamper the growth of the Dark Analytics market over the analysis period.

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Key Drivers Underpinning Dark Analytics Industry Expansion

Digitization of Businesses & Potential to Optimize Real-time Data Will Act as Prominent Growth Drivers

The major factor that is expected to propel the growth of the Dark Analytics market during the forecast period includes extracting insights for decision making by immediate analysis of real-time information from key business processes such as sales, production, and distribution trends.

Additionally, factors such as gaining insights from and making the most of every data point, efficiency in terms of time, money, and resources in processing unstructured data, and aid to minimize the accumulation of dark data by transforming it into valuable real-time information are also anticipated to accelerate the growth of dark analytics market over the analysis period.

Internet access and devices enable organizations to obtain relevant data, such as customer behavior in retail outlets, real-time marketing analysis, sensor-driven decision analytics, and immediate control response in complex automated systems. Technology that connects businesses and governments to all smart prospects, such as smart urban, transportation, smart healthcare, and smart energy.

As an outcome, the rapid adaptation of IoT in vertical markets including BFSI, universal health care, industrial production, and others is projected to boost for dark analytics to produce significant information from dark data. Dark details can be obtained in the form of emails, video files, messages, audio, images, and other layouts. It is exceptionally hard for data analysts to maintain, regulate, and clean this dark data.

Challenges Faced by Dark Analytics Industry

High Volume of Raw & Unsynchronized Data May Slowdown the Market Expansion

Synchronization and integration of dark data are among the major restraints for the dark analytics market. There is huge heterogeneity in dark data since it is obtained from different sources at different rates and on different schedules. There is a risk of information being unsynchronized due to conventional data marts, sequences of data extractions and transformations, and importantly, its accumulation from diverse sources.

In recent times, the volume of data has been increasing due to the growing use of various personal devices, such as smartphones, wearable devices, and laptops, among others, which require real-time processing of data, data coherence, and proper technology selection, thereby making integration of transactional data much more difficult. This may hamper the adoption of dark analytics solutions in the coming years.

There is a huge scarcity of affordable dark analytics management and business consulting firms. The dark analytics management and consulting vertical is mostly dominated by large companies whose services are not in line with the needs and budgets of small and medium organizations. Large consulting companies are mostly concerned with selling their business services to undertake complex projects for extended periods. As there is a huge demand for analytics-associated services among small and business enterprises, the shortage of management and consulting firms may slow down the adoption of dark analytics in the coming years.

In addition, security concerns and risks associated with data, and data storage costs are some other factors impeding the growth of the dark analytics market over the analysis period.

Sudip Saha
Sudip Saha

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Region-wise Insights

North America's Soaring Investments in BFSI & Cloud-based Start-ups Projected to Nurture Significant Position in the Global Dark Analytics Market

In terms of regional platforms, North America holds a significant market share in the dark analytics market. The region is expected to accumulate 27.8% revenue in 2023. North America is the biggest market for dark analytics market to ensure compliance with business processes and legal issues.

The region is expected to show significant growth in the dark analytics market, attributed to emerging start-ups and the rise in the adoption of analytics in enterprises. Dark analytics solutions are adopted by governments and large enterprises to improve their decision-making process.

For instance, In Aug 2022, SAP announced that the RISE with SAP solution continued its strong rate of adoption across businesses in North America, as organizations of all sizes selected SAP in the second quarter of 2022 to help drive their cloud transformations.

Growth of European Dark Analytics Market Unfolds with Incorporation of State-of-the-art Technologies in Business Model

According to Future Market Insights, Europe is expected to provide immense growth opportunities for dark analytics and is expected to reach a market share of 23.6% in 2023. Europe is expected to emerge as the second-largest region, driven by the adoption of data-driven strategies in business processes. This market growth is attributed to the rising prominence of artificial intelligence and increasing investments in data analytics programs.

Over the years, Germany undertook new steps to institutionalize governmental data analysis. In 2021, the government made a Euro 239 million investment for building data labs in every ministry and the Chancellery, adding new capacity across the federal government. These initiatives are fueling the market growth of the Dark Analytics segment in the region.

Moreover, the developments in the E-commerce and BFSI sectors are another factor augmenting the demand for dark analytics to make crucial business decisions.

Asia Pacific Bolsters Demand for Dark Analytics with Robust IT Sector Growth and Enhanced Data Protection Needs

As per the recent analysis by Future Market Insights, Asia pacific is anticipated to be the highest growing region over the forecast period. The growth in the Asia Pacific will primarily be driven by the increasing concentration of IT companies adopting dark analytics to optimize their business functionality.

In Addition, the rising number of security breaches is one of the foremost factors anticipated to propel the growth of dark analytics during the forecast period. For instance, In July 2021, Japanese-headquartered insurance firm Tokio Marine Group became a victim of ransomware attacks on its Singapore unit. The insurer also verified that the ransomware attack affected the Singapore subsidiary only, and there is no damage or effect on different group companies. The victim organization has taken information security safeguards so far and will endeavor to make more efforts to keep customer data and confidential information protected.

Category-wise Insights

By End User Type: BFSI Leads as Prominent Dark Analytics Category in Global Market

The global dark analytics market is segmented into analytics type, dark data type, end-user type, and regions. Based on the end-user type segment, the BFSI industry segment captures the highest volume of market share in the global Dark Analytics market. This segmental growth is attributed to the incessantly growing digital data and rising inclination toward the customer-centric business model.

The growing adoption of cutting-edge technologies including big data, blockchain, cloud computing, and biometrics generates extensive data. AI-based solutions are incorporated with machine learning algorithms to assist banks in gathering and analyzing data. It offers an in-depth analysis of the customer data and helps banks to make decisions, enabling operational efficiency and gaining higher ROI.

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The Start-Up Ecosystem: Key Players Opening Frontiers for Future Growth

There are many prominent market players in the dark analytics market, who are working hand-in-hand to provide the best-in-class Dark Analytics for enhancing the global analytics arena. However, many global start-ups in the dark analytics market are stepping forward in matching the requirements of the dark analytics domain.

  • Founded in 2012, Elastic is a Cloud-based platform for enterprise search. It is a distributed search and analytics engine for structured, unstructured, and time series data. It collects log data from multiple sources for visualization. Its commercial products offer deployment, monitoring, security, and notifications. Its clients include Microsoft, Netflix, Uber, and Slack. The company is based out of Mountain View (United States) and garnered funding of US$ 104 million.
  • Launched in 2015, Bobble AI is an Indian-based provider of an AI-based keyboard app. It has a facial recognition feature that is used to convert selfies into GIFs and stickers. Its other features include multilingual language support, glide typing, custom fonts, themes, voice typing, and autocorrection. The app integrates with Facebook, Snapchat, and Whatsapp Messenger platforms. The app features work in real-time with its ability to match facial expressions and facial tone with the sticker's emotion and theme. Since the launch, the company has collected funding of US$ 9 million.
  • Founded in 2015, Primer develops a text analytics solution that uses a combination of supervised and unsupervised machine learning models to ingest large quantities of textual data and provide summaries of what it deems the most important information. It uses 6 computational engines to help it summarize and contextualize data. The primer claims that its platform is used by government agencies and Fortune 50 companies. The startup has received a total funding of US$ 154 Million and is located in San Francisco (United States).
  • Founded in 2006, Clarabridge is a USA based firm that offers a CEM platform to collect feedback through multi-channel - mobile, email, IVR, desktop, social channels, text, surveys, and blogs to capture the voice of the customer. Text analytics, speech analytics, sentiment analysis, and NLP help to manage unstructured feedback and provide real-time actionable insights that can be integrated with CRM systems to provide better services to customers. Some of its customers include AOL, Capital One, Expedia, Intuit, Walmart, United Airlines, and Marriott International. It acquired Engagor and MarketMetrix in 2015 and 2014.

Competitive Landscape: The Leading Players in the Dark Analytics Market are Making Significant Strides and Advancements

  • In July 2022, IBM announced the acquisition of Databand.ai, a leading provider of data observability software that helps organizations fix issues with their data, including errors, pipeline failures, and poor quality - before it impacts their bottom line. This news further strengthens IBM's software portfolio across data, AI, and automation to address the full spectrum of observability and helps businesses ensure that trustworthy data is being put into the right hands of the right users at the right time.
  • In June 2022, Microsoft announced its plans to acquire cyber threat analysis and research company Miburo. The cybersecurity company specializes in detecting and responding to foreign information operations.
  • In February 2021, Google acquired Halli Labs, a four-month-old Bengaluru-based start-up that develops artificial intelligence and machine learning options.
  • In June 2020, Apple acquired Lattice Data, a company that uses an AI-enabled interface to discover and generate unstructured data into structured data.
  • May 2023 - Deloitte acquired all the assets of Optimal Design Co. Deloitte's leading-edge capabilities, paired with Optimal Design's multi-disciplinary PES talent. It is expected to help customers unlock innovation and achieve their digital transformation goals.
  • July 2023 - IBM Corporation collaborated with the National Association of Boards of Pharmacy (NABP) with a view of bringing visibility to the drug supply chain and helping protect patients from counterfeit or substandard prescription medications.

Report Scope

Attribute Details
Growth Rate CAGR of 21.3% from 2023 to 2033
Market Value in 2023 US$ 588.8 million
Market Value in 2033 US$ 4,071.7 million
Base Year for Estimates 2022
Historical Data 2018 to 2022
Forecast Period 2023 to 2033
Quantitative Units Revenue in US$ million and CAGR from 2023 to 2033
Report Coverage Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered
  • Analytics type
  • Dark Data type
  • End User
  • Region
Regions Covered
  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa
Key Countries Profiled
  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • United Kingdom
  • France
  • Spain
  • Italy
  • China
  • Japan
  • South Korea
  • GCC
  • South Africa
  • Israel
Key Companies Profiled
  • IBM Corporation
  • Deloitte
  • SAP SE
  • Teradata
  • Hewlett-Packard
  • EMC Corporation
  • VMware, Inc.
  • Microsoft Corporation

Key Segments Covered in the Dark Analytics Industry Analysis

By Analytics Type:

  • Predictive
  • Prescriptive
  • Diagnostic
  • Descriptive

By Dark Data Type:

  • Business
  • Customer
  • Operational

By End User:

  • BFSI
  • Government
  • Retail & E-Commerce
  • Travel and Hospitality
  • Other End Users

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa

Frequently Asked Questions

How Big is the Dark Analytics Market?

The market is valued at US$ 588.8 million in 2023.

Who are the Key Dark Analytics Market Players?

IBM, SAP, and Microsoft are key market players.

Which are the Key Asian Countries in the Dark Analytics Market?

India, Japan, and China dominate the Asian market.

How Big Will the Dark Analytics Market by 2033?

The market is estimated to reach US$ 4,071.7 million by 2033.

Which Region holds high Lucrativeness in Dark Analytics Market?

North America is projected to emerge as a lucrative market.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Investment Feasibility Matrix
    3.5. PESTLE and Porter’s Analysis
    3.6. Regulatory Landscape
        3.6.1. By Key Regions
        3.6.2. By Key Countries
    3.7. Regional Parent Market Outlook
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Analytics Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) Analysis By Analytics Type, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Analytics Type, 2023 to 2033
        5.3.1. Predictive
        5.3.2. Prescriptive
        5.3.3. Diagnostic
        5.3.4. Descriptive
    5.4. Y-o-Y Growth Trend Analysis By Analytics Type, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Analytics Type, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Dark Data Type
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) Analysis By Dark Data Type, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Dark Data Type, 2023 to 2033
        6.3.1. Business
        6.3.2. Customer
        6.3.3. Operational
    6.4. Y-o-Y Growth Trend Analysis By Dark Data Type, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By Dark Data Type, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End User
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) Analysis by End User, 2018 to 2022
    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast by End User, 2023 to 2033
        7.3.1. BFSI
        7.3.2. Government
        7.3.3. Retail & E-Commerce
        7.3.4. Travel and Hospitality
        7.3.5. Other End Users
    7.4. Y-o-Y Growth Trend Analysis by End User, 2018 to 2022
    7.5. Absolute $ Opportunity Analysis by End User, 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    8.1. Introduction
    8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022
    8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033
        8.3.1. North America
        8.3.2. Latin America
        8.3.3. Western Europe
        8.3.4. Eastern Europe
        8.3.5. South Asia and Pacific
        8.3.6. East Asia
        8.3.7. Middle East and Africa
    8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        9.2.1. By Country
            9.2.1.1. The USA
            9.2.1.2. Canada
        9.2.2. By Analytics Type
        9.2.3. By Dark Data Type
        9.2.4. By End User
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Analytics Type
        9.3.3. By Dark Data Type
        9.3.4. By End User
    9.4. Key Takeaways
10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        10.2.1. By Country
            10.2.1.1. Brazil
            10.2.1.2. Mexico
            10.2.1.3. Rest of Latin America
        10.2.2. By Analytics Type
        10.2.3. By Dark Data Type
        10.2.4. By End User
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Analytics Type
        10.3.3. By Dark Data Type
        10.3.4. By End User
    10.4. Key Takeaways
11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Country
            11.2.1.1. Germany
            11.2.1.2. United Kingdom
            11.2.1.3. France
            11.2.1.4. Spain
            11.2.1.5. Italy
            11.2.1.6. Rest of Western Europe
        11.2.2. By Analytics Type
        11.2.3. By Dark Data Type
        11.2.4. By End User
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Analytics Type
        11.3.3. By Dark Data Type
        11.3.4. By End User
    11.4. Key Takeaways
12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Country
            12.2.1.1. Poland
            12.2.1.2. Russia
            12.2.1.3. Czech Republic
            12.2.1.4. Romania
            12.2.1.5. Rest of Eastern Europe
        12.2.2. By Analytics Type
        12.2.3. By Dark Data Type
        12.2.4. By End User
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Analytics Type
        12.3.3. By Dark Data Type
        12.3.4. By End User
    12.4. Key Takeaways
13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        13.2.1. By Country
            13.2.1.1. India
            13.2.1.2. Bangladesh
            13.2.1.3. Australia
            13.2.1.4. New Zealand
            13.2.1.5. Rest of South Asia and Pacific
        13.2.2. By Analytics Type
        13.2.3. By Dark Data Type
        13.2.4. By End User
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Analytics Type
        13.3.3. By Dark Data Type
        13.3.4. By End User
    13.4. Key Takeaways
14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        14.2.1. By Country
            14.2.1.1. China
            14.2.1.2. Japan
            14.2.1.3. South Korea
        14.2.2. By Analytics Type
        14.2.3. By Dark Data Type
        14.2.4. By End User
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Analytics Type
        14.3.3. By Dark Data Type
        14.3.4. By End User
    14.4. Key Takeaways
15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        15.2.1. By Country
            15.2.1.1. GCC Countries
            15.2.1.2. South Africa
            15.2.1.3. Israel
            15.2.1.4. Rest of MEA
        15.2.2. By Analytics Type
        15.2.3. By Dark Data Type
        15.2.4. By End User
    15.3. Market Attractiveness Analysis
        15.3.1. By Country
        15.3.2. By Analytics Type
        15.3.3. By Dark Data Type
        15.3.4. By End User
    15.4. Key Takeaways
16. Key Countries Market Analysis
    16.1. USA
        16.1.1. Pricing Analysis
        16.1.2. Market Share Analysis, 2022
            16.1.2.1. By Analytics Type
            16.1.2.2. By Dark Data Type
            16.1.2.3. By End User
    16.2. Canada
        16.2.1. Pricing Analysis
        16.2.2. Market Share Analysis, 2022
            16.2.2.1. By Analytics Type
            16.2.2.2. By Dark Data Type
            16.2.2.3. By End User
    16.3. Brazil
        16.3.1. Pricing Analysis
        16.3.2. Market Share Analysis, 2022
            16.3.2.1. By Analytics Type
            16.3.2.2. By Dark Data Type
            16.3.2.3. By End User
    16.4. Mexico
        16.4.1. Pricing Analysis
        16.4.2. Market Share Analysis, 2022
            16.4.2.1. By Analytics Type
            16.4.2.2. By Dark Data Type
            16.4.2.3. By End User
    16.5. Germany
        16.5.1. Pricing Analysis
        16.5.2. Market Share Analysis, 2022
            16.5.2.1. By Analytics Type
            16.5.2.2. By Dark Data Type
            16.5.2.3. By End User
    16.6. United Kingdom
        16.6.1. Pricing Analysis
        16.6.2. Market Share Analysis, 2022
            16.6.2.1. By Analytics Type
            16.6.2.2. By Dark Data Type
            16.6.2.3. By End User
    16.7. France
        16.7.1. Pricing Analysis
        16.7.2. Market Share Analysis, 2022
            16.7.2.1. By Analytics Type
            16.7.2.2. By Dark Data Type
            16.7.2.3. By End User
    16.8. Spain
        16.8.1. Pricing Analysis
        16.8.2. Market Share Analysis, 2022
            16.8.2.1. By Analytics Type
            16.8.2.2. By Dark Data Type
            16.8.2.3. By End User
    16.9. Italy
        16.9.1. Pricing Analysis
        16.9.2. Market Share Analysis, 2022
            16.9.2.1. By Analytics Type
            16.9.2.2. By Dark Data Type
            16.9.2.3. By End User
    16.10. Poland
        16.10.1. Pricing Analysis
        16.10.2. Market Share Analysis, 2022
            16.10.2.1. By Analytics Type
            16.10.2.2. By Dark Data Type
            16.10.2.3. By End User
    16.11. Russia
        16.11.1. Pricing Analysis
        16.11.2. Market Share Analysis, 2022
            16.11.2.1. By Analytics Type
            16.11.2.2. By Dark Data Type
            16.11.2.3. By End User
    16.12. Czech Republic
        16.12.1. Pricing Analysis
        16.12.2. Market Share Analysis, 2022
            16.12.2.1. By Analytics Type
            16.12.2.2. By Dark Data Type
            16.12.2.3. By End User
    16.13. Romania
        16.13.1. Pricing Analysis
        16.13.2. Market Share Analysis, 2022
            16.13.2.1. By Analytics Type
            16.13.2.2. By Dark Data Type
            16.13.2.3. By End User
    16.14. India
        16.14.1. Pricing Analysis
        16.14.2. Market Share Analysis, 2022
            16.14.2.1. By Analytics Type
            16.14.2.2. By Dark Data Type
            16.14.2.3. By End User
    16.15. Bangladesh
        16.15.1. Pricing Analysis
        16.15.2. Market Share Analysis, 2022
            16.15.2.1. By Analytics Type
            16.15.2.2. By Dark Data Type
            16.15.2.3. By End User
    16.16. Australia
        16.16.1. Pricing Analysis
        16.16.2. Market Share Analysis, 2022
            16.16.2.1. By Analytics Type
            16.16.2.2. By Dark Data Type
            16.16.2.3. By End User
    16.17. New Zealand
        16.17.1. Pricing Analysis
        16.17.2. Market Share Analysis, 2022
            16.17.2.1. By Analytics Type
            16.17.2.2. By Dark Data Type
            16.17.2.3. By End User
    16.18. China
        16.18.1. Pricing Analysis
        16.18.2. Market Share Analysis, 2022
            16.18.2.1. By Analytics Type
            16.18.2.2. By Dark Data Type
            16.18.2.3. By End User
    16.19. Japan
        16.19.1. Pricing Analysis
        16.19.2. Market Share Analysis, 2022
            16.19.2.1. By Analytics Type
            16.19.2.2. By Dark Data Type
            16.19.2.3. By End User
    16.20. South Korea
        16.20.1. Pricing Analysis
        16.20.2. Market Share Analysis, 2022
            16.20.2.1. By Analytics Type
            16.20.2.2. By Dark Data Type
            16.20.2.3. By End User
    16.21. GCC Countries
        16.21.1. Pricing Analysis
        16.21.2. Market Share Analysis, 2022
            16.21.2.1. By Analytics Type
            16.21.2.2. By Dark Data Type
            16.21.2.3. By End User
    16.22. South Africa
        16.22.1. Pricing Analysis
        16.22.2. Market Share Analysis, 2022
            16.22.2.1. By Analytics Type
            16.22.2.2. By Dark Data Type
            16.22.2.3. By End User
    16.23. Israel
        16.23.1. Pricing Analysis
        16.23.2. Market Share Analysis, 2022
            16.23.2.1. By Analytics Type
            16.23.2.2. By Dark Data Type
            16.23.2.3. By End User
17. Market Structure Analysis
    17.1. Competition Dashboard
    17.2. Competition Benchmarking
    17.3. Market Share Analysis of Top Players
        17.3.1. By Regional
        17.3.2. By Analytics Type
        17.3.3. By Dark Data Type
        17.3.4. By End User
18. Competition Analysis
    18.1. Competition Deep Dive
        18.1.1. IBM Corporation
            18.1.1.1. Overview
            18.1.1.2. Product Portfolio
            18.1.1.3. Profitability by Market Segments
            18.1.1.4. Sales Footprint
            18.1.1.5. Strategy Overview
                18.1.1.5.1. Marketing Strategy
        18.1.2. Deloitte
            18.1.2.1. Overview
            18.1.2.2. Product Portfolio
            18.1.2.3. Profitability by Market Segments
            18.1.2.4. Sales Footprint
            18.1.2.5. Strategy Overview
                18.1.2.5.1. Marketing Strategy
        18.1.3. SAP SE
            18.1.3.1. Overview
            18.1.3.2. Product Portfolio
            18.1.3.3. Profitability by Market Segments
            18.1.3.4. Sales Footprint
            18.1.3.5. Strategy Overview
                18.1.3.5.1. Marketing Strategy
        18.1.4. Teradata
            18.1.4.1. Overview
            18.1.4.2. Product Portfolio
            18.1.4.3. Profitability by Market Segments
            18.1.4.4. Sales Footprint
            18.1.4.5. Strategy Overview
                18.1.4.5.1. Marketing Strategy
        18.1.5. Hewlett-Packard
            18.1.5.1. Overview
            18.1.5.2. Product Portfolio
            18.1.5.3. Profitability by Market Segments
            18.1.5.4. Sales Footprint
            18.1.5.5. Strategy Overview
                18.1.5.5.1. Marketing Strategy
        18.1.6. EMC Corporation
            18.1.6.1. Overview
            18.1.6.2. Product Portfolio
            18.1.6.3. Profitability by Market Segments
            18.1.6.4. Sales Footprint
            18.1.6.5. Strategy Overview
                18.1.6.5.1. Marketing Strategy
        18.1.7. VMware, Inc.
            18.1.7.1. Overview
            18.1.7.2. Product Portfolio
            18.1.7.3. Profitability by Market Segments
            18.1.7.4. Sales Footprint
            18.1.7.5. Strategy Overview
                18.1.7.5.1. Marketing Strategy
        18.1.8. Microsoft Corporation
            18.1.8.1. Overview
            18.1.8.2. Product Portfolio
            18.1.8.3. Profitability by Market Segments
            18.1.8.4. Sales Footprint
            18.1.8.5. Strategy Overview
                18.1.8.5.1. Marketing Strategy
        18.1.9. Micro Focus
            18.1.9.1. Overview
            18.1.9.2. Product Portfolio
            18.1.9.3. Profitability by Market Segments
            18.1.9.4. Sales Footprint
            18.1.9.5. Strategy Overview
                18.1.9.5.1. Marketing Strategy
        18.1.10. Amazon Web Services
            18.1.10.1. Overview
            18.1.10.2. Product Portfolio
            18.1.10.3. Profitability by Market Segments
            18.1.10.4. Sales Footprint
            18.1.10.5. Strategy Overview
                18.1.10.5.1. Marketing Strategy
        18.1.11. Avepoint
            18.1.11.1. Overview
            18.1.11.2. Product Portfolio
            18.1.11.3. Profitability by Market Segments
            18.1.11.4. Sales Footprint
            18.1.11.5. Strategy Overview
                18.1.11.5.1. Marketing Strategy
        18.1.12. Zoomdata
            18.1.12.1. Overview
            18.1.12.2. Product Portfolio
            18.1.12.3. Profitability by Market Segments
            18.1.12.4. Sales Footprint
            18.1.12.5. Strategy Overview
                18.1.12.5.1. Marketing Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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