The global dark analytics market is anticipated to be valued at US$ 588.8 million in 2023. The increasing concentration of companies towards data security is further compelling the companies to analyse dark data to plan their information security strategy. Overall, demand for dark analytics is projected to grow at a CAGR of 21.3% between 2023 and 2033, totaling around US$ 4,071.7 million by 2033.
Data Points | Key Statistics |
---|---|
Growth Rate (2018 to 2022) | 19.2% CAGR |
Expected Market Value (2023) | US$ 588.8 million |
Anticipated Forecast Value (2033) | US$ 4,071.7 million |
Projected Growth Rate (2023 to 2033) | 21.3% CAGR |
Dark analytics is the analysis of dark data present in enterprises. Dark data is generally referred to as raw data or information buried in the text, tables, and figures that organizations acquire in various business operations and store but is unused to derive insights and for decision making in business.
Organizations nowadays are realizing that there is a huge risk associated with losing a competitive edge in business and regulatory issues that comes with not analyzing and processing this data. Hence, dark analytics is a practice followed in enterprises that advance in analyzing computer network operations and pattern recognition.
The rapid penetration owing to the introduction of digitalization and industrial revolutions and high growth in data generated by organizations because of increased adoption of IoT is expected to flourish the growth of the dark analytics market during the forecast period.
On the other hand, security concerns and risks associated with data are one of the major factors that are expected to hamper the growth of the Dark Analytics market over the analysis period.
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Digitization of Businesses & Potential to Optimize Real-time Data Will Act as Prominent Growth Drivers
The major factor that is expected to propel the growth of the Dark Analytics market during the forecast period includes extracting insights for decision making by immediate analysis of real-time information from key business processes such as sales, production, and distribution trends.
Additionally, factors such as gaining insights from and making the most of every data point, efficiency in terms of time, money, and resources in processing unstructured data, and aid to minimize the accumulation of dark data by transforming it into valuable real-time information are also anticipated to accelerate the growth of dark analytics market over the analysis period.
Internet access and devices enable organizations to obtain relevant data, such as customer behavior in retail outlets, real-time marketing analysis, sensor-driven decision analytics, and immediate control response in complex automated systems. Technology that connects businesses and governments to all smart prospects, such as smart urban, transportation, smart healthcare, and smart energy.
As an outcome, the rapid adaptation of IoT in vertical markets including BFSI, universal health care, industrial production, and others is projected to boost for dark analytics to produce significant information from dark data. Dark details can be obtained in the form of emails, video files, messages, audio, images, and other layouts. It is exceptionally hard for data analysts to maintain, regulate, and clean this dark data.
High Volume of Raw & Unsynchronized Data May Slowdown the Market Expansion
Synchronization and integration of dark data are among the major restraints for the dark analytics market. There is huge heterogeneity in dark data since it is obtained from different sources at different rates and on different schedules. There is a risk of information being unsynchronized due to conventional data marts, sequences of data extractions and transformations, and importantly, its accumulation from diverse sources.
In recent times, the volume of data has been increasing due to the growing use of various personal devices, such as smartphones, wearable devices, and laptops, among others, which require real-time processing of data, data coherence, and proper technology selection, thereby making integration of transactional data much more difficult. This may hamper the adoption of dark analytics solutions in the coming years.
There is a huge scarcity of affordable dark analytics management and business consulting firms. The dark analytics management and consulting vertical is mostly dominated by large companies whose services are not in line with the needs and budgets of small and medium organizations. Large consulting companies are mostly concerned with selling their business services to undertake complex projects for extended periods. As there is a huge demand for analytics-associated services among small and business enterprises, the shortage of management and consulting firms may slow down the adoption of dark analytics in the coming years.
In addition, security concerns and risks associated with data, and data storage costs are some other factors impeding the growth of the dark analytics market over the analysis period.
In terms of regional platforms, North America holds a significant market share in the dark analytics market. The region is expected to accumulate 27.8% revenue in 2023. North America is the biggest market for dark analytics market to ensure compliance with business processes and legal issues.
The region is expected to show significant growth in the dark analytics market, attributed to emerging start-ups and the rise in the adoption of analytics in enterprises. Dark analytics solutions are adopted by governments and large enterprises to improve their decision-making process.
For instance, In Aug 2022, SAP announced that the RISE with SAP solution continued its strong rate of adoption across businesses in North America, as organizations of all sizes selected SAP in the second quarter of 2022 to help drive their cloud transformations.
According to Future Market Insights, Europe is expected to provide immense growth opportunities for dark analytics and is expected to reach a market share of 23.6% in 2023. Europe is expected to emerge as the second-largest region, driven by the adoption of data-driven strategies in business processes. This market growth is attributed to the rising prominence of artificial intelligence and increasing investments in data analytics programs.
Over the years, Germany undertook new steps to institutionalize governmental data analysis. In 2021, the government made a Euro 239 million investment for building data labs in every ministry and the Chancellery, adding new capacity across the federal government. These initiatives are fueling the market growth of the Dark Analytics segment in the region.
Moreover, the developments in the E-commerce and BFSI sectors are another factor augmenting the demand for dark analytics to make crucial business decisions.
As per the recent analysis by Future Market Insights, Asia pacific is anticipated to be the highest growing region over the forecast period. The growth in the Asia Pacific will primarily be driven by the increasing concentration of IT companies adopting dark analytics to optimize their business functionality.
In Addition, the rising number of security breaches is one of the foremost factors anticipated to propel the growth of dark analytics during the forecast period. For instance, In July 2021, Japanese-headquartered insurance firm Tokio Marine Group became a victim of ransomware attacks on its Singapore unit. The insurer also verified that the ransomware attack affected the Singapore subsidiary only, and there is no damage or effect on different group companies. The victim organization has taken information security safeguards so far and will endeavor to make more efforts to keep customer data and confidential information protected.
The global dark analytics market is segmented into analytics type, dark data type, end-user type, and regions. Based on the end-user type segment, the BFSI industry segment captures the highest volume of market share in the global Dark Analytics market. This segmental growth is attributed to the incessantly growing digital data and rising inclination toward the customer-centric business model.
The growing adoption of cutting-edge technologies including big data, blockchain, cloud computing, and biometrics generates extensive data. AI-based solutions are incorporated with machine learning algorithms to assist banks in gathering and analyzing data. It offers an in-depth analysis of the customer data and helps banks to make decisions, enabling operational efficiency and gaining higher ROI.
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There are many prominent market players in the dark analytics market, who are working hand-in-hand to provide the best-in-class Dark Analytics for enhancing the global analytics arena. However, many global start-ups in the dark analytics market are stepping forward in matching the requirements of the dark analytics domain.
Attribute | Details |
---|---|
Growth Rate | CAGR of 21.3% from 2023 to 2033 |
Market Value in 2023 | US$ 588.8 million |
Market Value in 2033 | US$ 4,071.7 million |
Base Year for Estimates | 2022 |
Historical Data | 2018 to 2022 |
Forecast Period | 2023 to 2033 |
Quantitative Units | Revenue in US$ million and CAGR from 2023 to 2033 |
Report Coverage | Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
Segments Covered |
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Regions Covered |
|
Key Countries Profiled |
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Key Companies Profiled |
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The market is valued at US$ 588.8 million in 2023.
IBM, SAP, and Microsoft are key market players.
India, Japan, and China dominate the Asian market.
The market is estimated to reach US$ 4,071.7 million by 2033.
North America is projected to emerge as a lucrative market.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. PESTLE and Porter’s Analysis
3.6. Regulatory Landscape
3.6.1. By Key Regions
3.6.2. By Key Countries
3.7. Regional Parent Market Outlook
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Analytics Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) Analysis By Analytics Type, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Analytics Type, 2023 to 2033
5.3.1. Predictive
5.3.2. Prescriptive
5.3.3. Diagnostic
5.3.4. Descriptive
5.4. Y-o-Y Growth Trend Analysis By Analytics Type, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Analytics Type, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Dark Data Type
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) Analysis By Dark Data Type, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Dark Data Type, 2023 to 2033
6.3.1. Business
6.3.2. Customer
6.3.3. Operational
6.4. Y-o-Y Growth Trend Analysis By Dark Data Type, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Dark Data Type, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End User
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) Analysis by End User, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast by End User, 2023 to 2033
7.3.1. BFSI
7.3.2. Government
7.3.3. Retail & E-Commerce
7.3.4. Travel and Hospitality
7.3.5. Other End Users
7.4. Y-o-Y Growth Trend Analysis by End User, 2018 to 2022
7.5. Absolute $ Opportunity Analysis by End User, 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
8.1. Introduction
8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022
8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033
8.3.1. North America
8.3.2. Latin America
8.3.3. Western Europe
8.3.4. Eastern Europe
8.3.5. South Asia and Pacific
8.3.6. East Asia
8.3.7. Middle East and Africa
8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
9.2.1. By Country
9.2.1.1. The USA
9.2.1.2. Canada
9.2.2. By Analytics Type
9.2.3. By Dark Data Type
9.2.4. By End User
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Analytics Type
9.3.3. By Dark Data Type
9.3.4. By End User
9.4. Key Takeaways
10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Country
10.2.1.1. Brazil
10.2.1.2. Mexico
10.2.1.3. Rest of Latin America
10.2.2. By Analytics Type
10.2.3. By Dark Data Type
10.2.4. By End User
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Analytics Type
10.3.3. By Dark Data Type
10.3.4. By End User
10.4. Key Takeaways
11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. Germany
11.2.1.2. United Kingdom
11.2.1.3. France
11.2.1.4. Spain
11.2.1.5. Italy
11.2.1.6. Rest of Western Europe
11.2.2. By Analytics Type
11.2.3. By Dark Data Type
11.2.4. By End User
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Analytics Type
11.3.3. By Dark Data Type
11.3.4. By End User
11.4. Key Takeaways
12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. Poland
12.2.1.2. Russia
12.2.1.3. Czech Republic
12.2.1.4. Romania
12.2.1.5. Rest of Eastern Europe
12.2.2. By Analytics Type
12.2.3. By Dark Data Type
12.2.4. By End User
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Analytics Type
12.3.3. By Dark Data Type
12.3.4. By End User
12.4. Key Takeaways
13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Country
13.2.1.1. India
13.2.1.2. Bangladesh
13.2.1.3. Australia
13.2.1.4. New Zealand
13.2.1.5. Rest of South Asia and Pacific
13.2.2. By Analytics Type
13.2.3. By Dark Data Type
13.2.4. By End User
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Analytics Type
13.3.3. By Dark Data Type
13.3.4. By End User
13.4. Key Takeaways
14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Country
14.2.1.1. China
14.2.1.2. Japan
14.2.1.3. South Korea
14.2.2. By Analytics Type
14.2.3. By Dark Data Type
14.2.4. By End User
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Analytics Type
14.3.3. By Dark Data Type
14.3.4. By End User
14.4. Key Takeaways
15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
15.2.1. By Country
15.2.1.1. GCC Countries
15.2.1.2. South Africa
15.2.1.3. Israel
15.2.1.4. Rest of MEA
15.2.2. By Analytics Type
15.2.3. By Dark Data Type
15.2.4. By End User
15.3. Market Attractiveness Analysis
15.3.1. By Country
15.3.2. By Analytics Type
15.3.3. By Dark Data Type
15.3.4. By End User
15.4. Key Takeaways
16. Key Countries Market Analysis
16.1. USA
16.1.1. Pricing Analysis
16.1.2. Market Share Analysis, 2022
16.1.2.1. By Analytics Type
16.1.2.2. By Dark Data Type
16.1.2.3. By End User
16.2. Canada
16.2.1. Pricing Analysis
16.2.2. Market Share Analysis, 2022
16.2.2.1. By Analytics Type
16.2.2.2. By Dark Data Type
16.2.2.3. By End User
16.3. Brazil
16.3.1. Pricing Analysis
16.3.2. Market Share Analysis, 2022
16.3.2.1. By Analytics Type
16.3.2.2. By Dark Data Type
16.3.2.3. By End User
16.4. Mexico
16.4.1. Pricing Analysis
16.4.2. Market Share Analysis, 2022
16.4.2.1. By Analytics Type
16.4.2.2. By Dark Data Type
16.4.2.3. By End User
16.5. Germany
16.5.1. Pricing Analysis
16.5.2. Market Share Analysis, 2022
16.5.2.1. By Analytics Type
16.5.2.2. By Dark Data Type
16.5.2.3. By End User
16.6. United Kingdom
16.6.1. Pricing Analysis
16.6.2. Market Share Analysis, 2022
16.6.2.1. By Analytics Type
16.6.2.2. By Dark Data Type
16.6.2.3. By End User
16.7. France
16.7.1. Pricing Analysis
16.7.2. Market Share Analysis, 2022
16.7.2.1. By Analytics Type
16.7.2.2. By Dark Data Type
16.7.2.3. By End User
16.8. Spain
16.8.1. Pricing Analysis
16.8.2. Market Share Analysis, 2022
16.8.2.1. By Analytics Type
16.8.2.2. By Dark Data Type
16.8.2.3. By End User
16.9. Italy
16.9.1. Pricing Analysis
16.9.2. Market Share Analysis, 2022
16.9.2.1. By Analytics Type
16.9.2.2. By Dark Data Type
16.9.2.3. By End User
16.10. Poland
16.10.1. Pricing Analysis
16.10.2. Market Share Analysis, 2022
16.10.2.1. By Analytics Type
16.10.2.2. By Dark Data Type
16.10.2.3. By End User
16.11. Russia
16.11.1. Pricing Analysis
16.11.2. Market Share Analysis, 2022
16.11.2.1. By Analytics Type
16.11.2.2. By Dark Data Type
16.11.2.3. By End User
16.12. Czech Republic
16.12.1. Pricing Analysis
16.12.2. Market Share Analysis, 2022
16.12.2.1. By Analytics Type
16.12.2.2. By Dark Data Type
16.12.2.3. By End User
16.13. Romania
16.13.1. Pricing Analysis
16.13.2. Market Share Analysis, 2022
16.13.2.1. By Analytics Type
16.13.2.2. By Dark Data Type
16.13.2.3. By End User
16.14. India
16.14.1. Pricing Analysis
16.14.2. Market Share Analysis, 2022
16.14.2.1. By Analytics Type
16.14.2.2. By Dark Data Type
16.14.2.3. By End User
16.15. Bangladesh
16.15.1. Pricing Analysis
16.15.2. Market Share Analysis, 2022
16.15.2.1. By Analytics Type
16.15.2.2. By Dark Data Type
16.15.2.3. By End User
16.16. Australia
16.16.1. Pricing Analysis
16.16.2. Market Share Analysis, 2022
16.16.2.1. By Analytics Type
16.16.2.2. By Dark Data Type
16.16.2.3. By End User
16.17. New Zealand
16.17.1. Pricing Analysis
16.17.2. Market Share Analysis, 2022
16.17.2.1. By Analytics Type
16.17.2.2. By Dark Data Type
16.17.2.3. By End User
16.18. China
16.18.1. Pricing Analysis
16.18.2. Market Share Analysis, 2022
16.18.2.1. By Analytics Type
16.18.2.2. By Dark Data Type
16.18.2.3. By End User
16.19. Japan
16.19.1. Pricing Analysis
16.19.2. Market Share Analysis, 2022
16.19.2.1. By Analytics Type
16.19.2.2. By Dark Data Type
16.19.2.3. By End User
16.20. South Korea
16.20.1. Pricing Analysis
16.20.2. Market Share Analysis, 2022
16.20.2.1. By Analytics Type
16.20.2.2. By Dark Data Type
16.20.2.3. By End User
16.21. GCC Countries
16.21.1. Pricing Analysis
16.21.2. Market Share Analysis, 2022
16.21.2.1. By Analytics Type
16.21.2.2. By Dark Data Type
16.21.2.3. By End User
16.22. South Africa
16.22.1. Pricing Analysis
16.22.2. Market Share Analysis, 2022
16.22.2.1. By Analytics Type
16.22.2.2. By Dark Data Type
16.22.2.3. By End User
16.23. Israel
16.23.1. Pricing Analysis
16.23.2. Market Share Analysis, 2022
16.23.2.1. By Analytics Type
16.23.2.2. By Dark Data Type
16.23.2.3. By End User
17. Market Structure Analysis
17.1. Competition Dashboard
17.2. Competition Benchmarking
17.3. Market Share Analysis of Top Players
17.3.1. By Regional
17.3.2. By Analytics Type
17.3.3. By Dark Data Type
17.3.4. By End User
18. Competition Analysis
18.1. Competition Deep Dive
18.1.1. IBM Corporation
18.1.1.1. Overview
18.1.1.2. Product Portfolio
18.1.1.3. Profitability by Market Segments
18.1.1.4. Sales Footprint
18.1.1.5. Strategy Overview
18.1.1.5.1. Marketing Strategy
18.1.2. Deloitte
18.1.2.1. Overview
18.1.2.2. Product Portfolio
18.1.2.3. Profitability by Market Segments
18.1.2.4. Sales Footprint
18.1.2.5. Strategy Overview
18.1.2.5.1. Marketing Strategy
18.1.3. SAP SE
18.1.3.1. Overview
18.1.3.2. Product Portfolio
18.1.3.3. Profitability by Market Segments
18.1.3.4. Sales Footprint
18.1.3.5. Strategy Overview
18.1.3.5.1. Marketing Strategy
18.1.4. Teradata
18.1.4.1. Overview
18.1.4.2. Product Portfolio
18.1.4.3. Profitability by Market Segments
18.1.4.4. Sales Footprint
18.1.4.5. Strategy Overview
18.1.4.5.1. Marketing Strategy
18.1.5. Hewlett-Packard
18.1.5.1. Overview
18.1.5.2. Product Portfolio
18.1.5.3. Profitability by Market Segments
18.1.5.4. Sales Footprint
18.1.5.5. Strategy Overview
18.1.5.5.1. Marketing Strategy
18.1.6. EMC Corporation
18.1.6.1. Overview
18.1.6.2. Product Portfolio
18.1.6.3. Profitability by Market Segments
18.1.6.4. Sales Footprint
18.1.6.5. Strategy Overview
18.1.6.5.1. Marketing Strategy
18.1.7. VMware, Inc.
18.1.7.1. Overview
18.1.7.2. Product Portfolio
18.1.7.3. Profitability by Market Segments
18.1.7.4. Sales Footprint
18.1.7.5. Strategy Overview
18.1.7.5.1. Marketing Strategy
18.1.8. Microsoft Corporation
18.1.8.1. Overview
18.1.8.2. Product Portfolio
18.1.8.3. Profitability by Market Segments
18.1.8.4. Sales Footprint
18.1.8.5. Strategy Overview
18.1.8.5.1. Marketing Strategy
18.1.9. Micro Focus
18.1.9.1. Overview
18.1.9.2. Product Portfolio
18.1.9.3. Profitability by Market Segments
18.1.9.4. Sales Footprint
18.1.9.5. Strategy Overview
18.1.9.5.1. Marketing Strategy
18.1.10. Amazon Web Services
18.1.10.1. Overview
18.1.10.2. Product Portfolio
18.1.10.3. Profitability by Market Segments
18.1.10.4. Sales Footprint
18.1.10.5. Strategy Overview
18.1.10.5.1. Marketing Strategy
18.1.11. Avepoint
18.1.11.1. Overview
18.1.11.2. Product Portfolio
18.1.11.3. Profitability by Market Segments
18.1.11.4. Sales Footprint
18.1.11.5. Strategy Overview
18.1.11.5.1. Marketing Strategy
18.1.12. Zoomdata
18.1.12.1. Overview
18.1.12.2. Product Portfolio
18.1.12.3. Profitability by Market Segments
18.1.12.4. Sales Footprint
18.1.12.5. Strategy Overview
18.1.12.5.1. Marketing Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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