The global dairy whiteners market is expected to reach USD 11.06 billion by 2023, accelerating with a CAGR of 6.1% from 2023 to 2033. The dairy whiteners industry to hit USD 19.29 billion by 2033. Dairy whitener sales are likely to account for ~21% of the overall flavoured milk market, which is anticipated to be valued at USD 50 Billion by 2023.
The dairy whiteners market is expected to increase moderately throughout the forecast period, according to the study. Their lengthy shelf life, ready-to-consume composition, and simplicity of handling are chiefly responsible for their growth.
The increased demand for low-fat milk protein is expected to boost demand for dairy whiteners. The dairy whiteners’ manufacturers are creating new dairy whitener products to capitalise on this demand.
Attributes | Details |
---|---|
Dairy Whiteners Market CAGR (2023 to 2033) | 6.1% |
Dairy Whiteners Market HCAGR (2018 to 2022) | 2.4% |
Dairy Whiteners Market Size - 2023 | USD 11.06 billion |
Dairy Whiteners Market Size - 2033 | USD 19.29 billion |
United States Market Share | 19.4% |
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Historically the dairy whiteners market witnessed a modest growth of 2.4% CAGR owing to the rising consumption of dairy alternatives from 2018 to 2022. The usability of dairy whiteners in a broad range of food and beverage products made them multifunctional, surging their scope of application.
However, during the pandemic, the dairy whiteners industry witnesses’ immense growth as sales of dairy whiteners surged globally due to the disruption of overall milk sales.
For instance, in FQ-20, with the closure of cafes, restaurants, roadside stalls, and hotels in India, demand for milk witnessed a decline of 25%.
This resulted in increased demand for ready-to-drink milk-based beverages, improving the sales of milk alternatives such as dairy whiteners. To capitalize on this trend, manufacturers are focusing on providing products with higher protein components.
Shift in taste and preference of consumers to maintain a healthier diet is also aiding the demand for dairy products with less fat such as dairy whiteners. On the back of these aforementioned factors, the dairy whiteners demand to surpass USD 19 Billion, registering growth at a CAGR of 6.1% between 2023 and 2033.
Consumption of tea is expected to increase over the next decade, especially in China and India, according to the Food and Agriculture Organization. This, in turn, is anticipated to create lucrative opportunities for tea-producing countries.
Citing this trend, the demand for both non-dairy and dairy-based tea whiteners over the next few years is projected to surge. Awareness related to weight loss and the anti-inflammatory effects of tea and the risks to health associated with sodas and sweet juices is rising. This can boost the sales of dairy whiteners and dairy whiteners market growth.
Dairy whiteners' enhanced shelf-life, handling convenience, and ready-to-consume formats are important factors escalating consumption. Rising demand for higher milk protein and fat content is expected to give dairy whitener producers with new product development opportunities.
Dairy Whitener manufacturers have been researching the 'ultrafiltration' process, which uses buffalo milk to make protein-rich, medium-fat dairy whiteners with improved texture and organoleptic quality. The dairy whiteners industry is expanding due to increased health awareness and adoption of a healthy lifestyle.
Convenience is becoming more popular
With customers' fast-paced lifestyles and hectic schedules, there is an increasing desire for convenient food and beverage options. Dairy whiteners are an easy and quick way to prepare tea, coffee, and other beverages. The convenience component creates a chance for the dairy whiteners business to grow, particularly in metropolitan regions where individuals are looking for time-saving options.
Rising Coffee Culture
The global rise in coffee consumption is an important driver for the dairy whiteners market. As coffee grows more popular, particularly among the younger population, the need for dairy whiteners as a coffee addition rises. Manufacturers can capitalise on this trend by developing novel dairy whiteners that improve the taste and texture of coffee.
Collaborations and Partnerships
Collaboration with coffee chains, cafes, or other foodservice facilities might be a smart move for manufacturers of dairy whiteners. Such collaborations can boost brand recognition and provide opportunities for product promotion and menu placement. Co-marketing or co-branding efforts can help surge demand and establish new revenue streams.
Customers that are concerned about their health
With an increasing emphasis on health and wellbeing, people are becoming more attentive of their food choices. Many dairy whiteners are now available in low-fat or fat-free variants, catering to health-conscious consumers who want to reduce their calorie and fat intake. Expanding the selection of healthier options and marketing the nutritional benefits of dairy whiteners can attract health-conscious consumers.
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Raw material prices fluctuate
The availability and pricing of milk powder, which acts as a main raw material, determine the dairy whiteners business. Milk powder costs fluctuate due to factors such as milk production variations, dairy industry restrictions, and weather conditions impacting calf feed and milk outputs. This volatility in raw material costs can have an influence on the profitability of dairy whitener makers and represent a market issue.
Regulatory issues
Different countries' food safety authorities apply distinct laws and requirements on the dairy business. Dairy whitener manufacturers must follow certain regulations involving labelling, quality control, and safety standards. Compliance with regulatory regulations can raise production costs and create difficulties for smaller producers, limiting their market position.
Lactose intolerance and dairy allergy
Lactose intolerance, or the inability to digest lactose, the natural sugar contained in milk, affects a large proportion of the population. Dairy allergies are becoming increasingly common among consumers. People who have lactose intolerance or dairy allergy should avoid dairy-based products, especially dairy whiteners. This aspect may limit the possible consumer base for dairy whiteners, particularly in areas where lactose sensitivity is prominent.
Segment | Product Type |
---|---|
Segment Name | Unflavored Dairy Whiteners |
Segment Share | 65.9% |
Segment | Packaging |
---|---|
Segment Name | Sachets |
Segment Share | 38.6% |
Demand for Unflavored Dairy Whiteners to Surge amid Growing Health Consciousness
According to FMI, unflavoured dairy whiteners are preferred over flavoured dairy whiteners as they do not alter the taste of the coffee or tea once mixed. This allows them to be used in a variety of other dishes as well, as the original taste of the beverage or dish is retained.
Rising health-conscious consumers are shifting their tastes and preferences toward a more natural-based diet. This has prompted consumers to improve the demand for dairy whiteners as a replacement for other synthetic alternatives available in the dairy whiteners market.
Sales of Dairy Whiteners in Sachets to Gain Traction
Dairy whiteners’ manufacturers prefer sachets for the packaging of dairy whiteners due to the ease of packaging and affordability. Sachet packaging allows manufacturers ease of printing on the packaging, permitting manufacturers to customize their final products.
Significant dairy whiteners’ manufacturers as incorporating sustainable packaging materials in their sachets such as recyclable papers to adhere to stringent environmental standards in packaging.
2023 Value share in Global Market:
Country | Value |
---|---|
United States | 19.4% |
Germany | 6.5% |
Japan | 5.3% |
Australia | 1.9% |
Value CAGR (Latest Period):
Country | Value |
---|---|
China | 5.2% |
India | 7.9% |
United Kingdom | 5.0% |
Rising Consumption of Coffee to Boost the Demand for Dairy Whiteners
The presence of key manufacturers in the country can facilitate growth in the dairy whiteners industry. Besides this, the long shelf life of dairy whiteners as compared to regular milk is another factor improving the consumption of dairy whiteners in the United States.
With an increased rate of consumption, a number of ready-to-drink coffee products have been introduced to the dairy whiteners industry. The growing popularity of instant coffee is driving the dairy whiteners demand in United States.
Growing Production of Dairy Products in China to Increase Everyday Dairy Whitener Sales
China is anticipated to be a leading dairy whiteners market, opines Future Market Insights (FMI). This is primarily due to the rising production of dairy products in the country, as a result of the growing use of milk and milk products for a wide range of food items.
Backed by these aforementioned factors, China's dairy whiteners market is anticipated to account for lion’s share in the dairy whiteners business.
India dairy whiteners market to Benefit from Increased Milk Production
As per FMI, India has witnessed a significant rise in demand for dairy whiteners over the years. This is mainly attributed to the high consumption of milk and milk products in the country. India is one of the prominent consumers of tea which is boosting the sales of dairy whiteners.
Based on these factors, the demand for dairy whiteners is anticipated to increase over the forecast period.
Manufacturers of dairy whiteners expand their reach by introducing new products, developing strategic partnerships with existing players, and acquiring small-scale producers. The dairy whitener’s manufacturers have been experimenting with the 'ultrafiltration' process to create protein-rich, medium-fat dairy whiteners with improved texture and organoleptic quality using buffalo milk.
Latest Advancements
Expansion of Fonterra Co-operative in 2021
Fonterra Co-operative announced in October 2021 that its dairy product outreach in the United Kingdom to expand, as the country has decided to remove tariffs on all dairy products over the next five years, to offset restrictions encountered during the COVID-19 epidemic.
Nestlé announces a new cooperation with UNESCO to invest in youth potential 'Because Youth Matter'.
Nestlé and UNESCO have established a new collaboration to give young people with the resources and skills they need to create and implement innovative solutions that have a positive social impact in their communities.
The project to get off in Latin America with an open call for applications around the area. The ultimate goal is to expand the relationship to a worldwide scale in the future. UNESCO to carry out the 'Because Youth Matter' project in collaboration with Nestlé.
Kerry and c-LEcta have agreed to sell DENARASE
Kerry and c-LEcta have established a new collaboration to jointly sell DENARASE® products. The collaboration t see DENARASE® reach more clients internationally while advancing research prospects in breakthrough medicines and vaccines by combining Kerry and c-LEcta's capabilities in the biopharma and pharmaceutical industries.
The dairy whiteners business is predicted to grow at 6.1% CAGR through 2033.
United States market holds the significant market share of 19.4% through 2033.
The dairy whiteners’ market size is anticipated to be over USD 11.06 billion in 2023.
The dairy whiteners industry is expected to surpass USD 19.29 billion by 2033.
Market Size in 2024 | USD 10.7 billion |
---|---|
Market Value in 2034 | USD 18.3 billion |
Value-based CAGR (2024 to 2034) | 5.5% |
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