Global sales of dairy protein crisps are estimated to be valued at USD 262.9 million in 2024. Looking ahead, the global dairy protein crisps market size is forecast to expand at a CAGR of 11.5% over the next ten years, totaling USD 780.8 million by 2034.
The dairy protein crisps market is set to exhibit robust growth during the assessment period. This is due to rising consumer awareness and investment of brands towards increased functionality and better taste.
The trend of consumers moving towards health and fitness and consuming more protein-rich products to meet their daily protein goal is set to propel the industry forward. These crisps are gaining widespread popularity due to their high protein content.
| Attributes | Description |
|---|---|
| Estimated Global Dairy Protein Crisps Market Size (2024E) | USD 262.9 million |
| Projected Global Dairy Protein Crisps Market Value (2034F) | USD 780.8 million |
| Value-based CAGR (2024 to 2034) | 11.5% |
Growing usage of dairy protein crisps in a variety of food applications is expected to boost sales growth over the next ten years. These crisps are widely used in cereals, snack mixes, protein bars, and yogurt toppings.
Dairy-based protein crisps are a good source of protein and can therefore help to enhance the nutritional profile of different food products. Rising popularity of the food fortification trend is anticipated to play a key role in opening revenue generation streams for dairy protein crisp manufacturers.
Dairy protein snacks are also gaining popularity due to their low fat and sugar content. These crisps are becoming a healthy snack option as they are low in fat and sugar.
Peanut butter is the most preferred flavor of dairy protein crisps owing to peanut butter being associated with richness in protein. As a result, more and more companies are looking to create peanut butter flavored protein crisps.
Dairy-based protein crisps as a consumable snack are still high in vegetarian dominated regions around the globe. However, majority of sales of dairy protein crisps come from their addition to other food and beverage products as texture enhancers, emulsifiers, and binding agents.
Use of dairy-based protein crisps in energy bars is a prominent application with companies looking to enhance the nutritional value of their products by using dairy protein crisps. High consumption of these energy bars will positively impact the target industry.
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An Array of Functionalities of Dairy Protein Crisps in Food and Beverages Sector
Dairy protein crisps serve as excellent texture enhancers in various food products and add crunchiness, crispiness, and a pleasant mouthfeel. They are increasingly used in products that require high protein content as well as good texture.
Because of their high protein percentage, they are valuable for fortifying food items and enhancing the nutritional profile of snacks, cereals, and baked goods. Thus, as standalone snacks or as components in trail mixes, dairy-based protein crisps have become valuable in the food and beverages industry with sales skyrocketing in recent years.
Rising Consumer Awareness Regarding Dairy Protein Crisps
Consumers are becoming more health conscious and aware of the benefits of dairy protein crisps. This is because of excellent marketing campaigns by various brands regarding the multitude of health benefits.
Vital role of dairy proteins in the enhancement of children’s bone health is a factor highly promoted by the brands. Other benefits such as muscle repair, satiety, and overall healthier body owing to no artificial sweeteners or harmful substances are also being stressed by the industry campaigns.
Companies Investing in Improving Taste and Texture of Dairy-based Protein Crisps
While consumers are shifting towards healthier alternatives of current products, taste is still an important aspect of enjoyment and resale value of a product. This is why companies are investing considerable resources into research and development projects.
Scientists at the top of their fields are working towards improving the taste and flavor profile of dairy protein crisps. These crisps already have a pleasant texture and mouthfeel, so enhancing the taste and flavors will make the product even more appealing to consumers.
The global dairy protein industry recorded a CAGR of 8.6% from 2019 to 2023. This was mostly due to high usage of these protein crisps in fortified foods, energy bars, and other food and beverage items.
For the next ten years (2024 to 2034), global demand for dairy crisps is projected to increase at a CAGR of 11.5%. This robust growth can be attributed to multiple trends including increased awareness regarding the many benefits of dairy protein crisps due to efforts by brands.
Growing demand for better flavors and textures of dairy protein crisps from consumers and shift toward healthy and nutritious diets are set to fuel sales growth. Similarly, usage of dairy-based protein crisps as thickening, gelling, and foaming agents in various food and beverage products will likely propel demand.
Companies have been focusing on improving the taste of the product, as branding protein crisps as healthy yet indulgent is a key selling point. This has made dairy protein crisps one of the leading products in the low-sugar, high-protein snacks range.
Bakery and confectionery and cereals and snacks segments are key applications of dairy-based protein crisps. Importance of dairy protein in bone health, specifically children's bone health has been coming to the consumers’ attention. This has led to high demand for dairy protein crisps and the trend will likely persist through 2034.
Principal Consultant
The dairy protein crisps landscape is an interesting segment of food industry because it straddles healthy eating and convenient snacks. Industry concentration refers to how much a few companies dominate sales in a particular sector.
The industry for dairy protein crisps would be best described as slightly consolidated. This means there are some major MNCs possessing significant shares; while at the same time; there are some regional players who satisfy local tastes and preferences.
MNCs like Nestlé and Danone may benefit from their scale, broad distribution networks, and brand recognition. They can ensure a stable supply chain through global presence and utilize cross-border marketing strategies.
Small sized players, however, may just be found in one country only. For example, Amul in India or Clover in South Africa. However, being smaller than multinationals, these firms are more responsive to the needs of local sectors than bigger ones. They often have culturally sensitive products using ingredients from their own regions that appeal to the consumer preference for ‘locally made’.
Industries can be characterized by different levels of concentration ranging from fragmented sectors with numerous small competitors having no significant value share to highly concentrated sectors where few large players dominate. The dairy protein crisps landscape is somewhere in between these two extremes.
The target industry is not so fragmented that the barriers to entry are low and competition is purely price-based, nor is it so consolidated that it stifles innovation and consumer choice. This balance allows for healthy competition, innovation in product offerings, and a variety of choices for consumers.
The following table shows the estimated dairy protein crisps market growth rates of the top three nations. India and Turkiye are set to witness high dairy protein crisps consumption, recording CAGRs of 13.7% and 12.2%, respectively, through 2034.
| Countries | CAGR 2024 to 2034 |
|---|---|
| United States | 10.8% |
| United Kingdom | 10.3% |
| Japan | 9.7% |
| India | 13.7% |
| Turkiye | 12.2% |
The United States industry is set to experience a CAGR of 10.8% during the assessment period, totaling USD 190.5 million by 2034. This can be attributed to growing consumer preference for healthier snacks as compared to traditional alternatives and rising focus on health and fitness among prominent sections of the population.
Americans are constantly seeking healthier snack options, creating growth scope for valuable ingredients like protein crisps. This is also propelling companies to manufacture dairy-based protein crisps on a prominent scale with various new players entering the landscape as well.
Rising health and fitness trend are being seen in the United Kingdom, with consumers shifting towards plant-based and animal-based proteins. While plant-based protein crisps are on the rise, there is a significant population still interested in animal-based protein crisps as well, which is why the dairy protein crisps landscape is going strong in the United Kingdom.
High in fat, sugar, or salt restrictions affect many products and pave the way for higher popularity of dairy-based protein crisps. With a forecast CAGR of 10.3%, the United Kingdom dairy protein crisps market is estimated to be valued at USD 53.1 million by 2034.
India has a vast population with almost all people consuming milk and milk products on a regular basis. This is presenting a huge opportunity for dairy-based protein-rich products, including milk protein crisps.
Companies are also investing in brand awareness campaigns to get potential consumers more aware of the benefits, convenience, and texture of dairy-based protein crisps. As per the latest analysis, dairy protein crisp demand in India is forecast to surge at a CAGR of 13.7%. By 2034. the dairy protein crisps market revenue in India is projected to total USD 114 million by 2034.
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The below section offers deeper insights into leading segments and their respective shares. Based on flavor, peanut butter remains a popular one, holding a value share of 22.1% in 2024. By application, energy bars category is set to account for a revenue share of 43.7% in 2024.
| Segment | Peanut Butter (Flavor) |
|---|---|
| Value Share (2024) | 22.1% |
Rising prominence of peanut butter across all parts of the world has led to the flavor gaining acquaintance in the taste buds of the consumers. In addition, richness in protein is associated with peanut butter and therefore, consumers are attracted to the peanut butter flavor, especially in products having a higher protein percentage.
Because of these trends, peanut butter flavored dairy protein crisps are the fastest growing in the dairy protein crisps market. The target segment is estimated to total a value of USD 58.1 million in 2024 and further expand at a CAGR of 13.2% through 2034.
| Segment | Energy Bars (Application) |
|---|---|
| Value Share (2024) | 43.7% |
Rise of the protein-craving generation has led to a dramatic increase in easy-to-consume products having a high protein percentage, which would help them achieve their daily protein intake goals. Energy bars have risen to be one of the most prominent options for consumers to do that.
Protein crisps are added to energy bars to give a crispy, rich texture and make them feel better inside the mouth. This functionality of protein crisps is set to propel their demand in energy bars category. The energy bars segment is anticipated to account for a value share of 43.7% in 2024, making it a high remunerative application. Further, it will likely progress at a CAGR of 12.3% during the assessment period.
The global dairy protein crisps landscape is a dynamic field characterized by strategic maneuvres aimed at capturing and sustaining value share. Companies operating within this industry resort to mergers and acquisitions to consolidate their businesses, expand their product lines as well and enter new geographical locations, and areas.
For instance, one leading player might acquire another regional brand with established customer loyalty base and distribution systems. Another critical strategy employed by companies is product launches; where they frequently bring to the industry innovative flavors and formulations that suit changing consumer tastes. These are typically accompanied by robust marketing campaigns highlighting the health benefits of dairy protein as well as crisp snacks being convenient.
To maintain growth or improve it, companies devote many resources to research and development to enhance product quality and nutritional profiles. This means reducing sugar levels, introducing plant-based proteins for broader appeal, and enhancing texture plus taste differentiation of their products. Moreover, partnerships with fitness and wellness influencers and sponsoring sports events are becoming common features used to increase brand visibility in connection with healthy lifestyles.
Industry Updates
As per Flavor, the industry is categorized into vanilla, chocolate, mocha, peanut butter, and others.
As per packaging, the dairy protein crisps market is segmented into pouch, box, can, and others.
In terms of application, the industry is categorized into snacks, bakery and confectionery, cereals, energy bars, and others.
Popular distribution channels include Food Service, HoReCa, hyper/supermarkets, grocery stores, convenience stores, specialty stores, online stores, and others.
Dairy protein crisps market analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East and Africa.
The global industry is estimated to be valued at USD 262.9 million in 2024.
Sales of dairy-based protein crisps increased at 8.6% CAGR between 2019 and 2023.
The industry is projected to advance at a CAGR of 11.5% through 2034.
Erie Group International, Milk Specialties Global, AMCO proteins, and Glanbia Nutritionals.
The United States is projected to hold a revenue share of 24.4% over the forecast period.
1. Executive Summary
2. Industry Introduction, Including Taxonomy and Market Definition
3. Market Trends and Success Factors, Including Macro-economic Factors, Market Dynamics, and Recent Industry Developments
4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections
5. Pricing Analysis
6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034
6.1. Flavor
6.2. Packaging
6.3. Application
6.4. Distribution Channel
6.5. Region
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Flavor
7.1. Vanilla
7.2. Chocolate
7.3. Mocha
7.4. Peanut Butter
7.5. Others
8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Packaging
8.1. Pouch
8.2. Box
8.3. Can
8.4. Others
9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Application
9.1. Snacks
9.2. Bakery & Confectionery
9.3. Cereals
9.4. Energy Bars
9.5. Others
10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Distribution Channel
10.1. Food Service
10.2. HoReCa
10.3. Hypermarkets/Supermarkets
10.4. Grocery Stores
10.5. Convenience Stores
10.6. Specialty Stores
10.7. Online Stores
10.8. Others
11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region
11.1. North America
11.2. Latin America
11.3. Western Europe
11.4. Eastern Europe
11.5. East Asia
11.6. South Asia and Pacific
11.7. Middle East and Africa
12. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
13. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
14. Western Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
15. Eastern Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
16. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
17. South Asia & Pacific Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
18. Middle East and Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
19. Sales Forecast 2024 to 2034 by Category A, Category B, and Category
20. Flavor, Packaging, Application, Distribution Channel for 30 Countries
21. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard
22. Company Profile
22.1. Erie Group International
22.2. Milk Specialties Global
22.3. AMCO Proteins
22.4. Glanbia Nutritionals
22.5. Cereal Ingredients, Inc
22.6. ADM
22.7. Avebe UA
22.8. California Diaries Inc
22.9. Fonterra Co-Operative Group Ltd
22.10. Arla Foods Ingredients Group
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Dairy Protein Crisps Market
