The global customized premix market is poised to reach a value of USD 9,742.6 Million by 2024 and it is projected to reach a value of USD 17,654.7 Million by 2034, reflecting a compound annual growth rate of 6.1% over the assessment period 2024 to 2034.
The service demand is high and increasing further, especially in a time where people have become more conscious of health and well-being all over the world. As well, production houses in nutrition related products are enhancing their capacities and restructuring their chains of supply to correspond to new requirements.
Most firms undertake diversification in their product portfolios spreading gradually into a specialization of product variants in their core areas like food and beverages, pharmaceuticals, and animal feeds to gain a broader market share. Hence, the state of the art production facilities investment as well as the application of the technological advancement can be the way for manufacturers to deliver highly specific nutrient blends, fully consumers’ needs satisfaction.
The greater emphasis on individual nutrition has paved the way into a higher demand for vitamins and minerals, amino acids, as well as other micronutrients, which in turn has fostered the growth of this segment. The buyers are directing their attention towards the formulation and development of blends in order to enhance the health needs of people across the world.
Due to the ease in the current process of customizing the food products, industries have been able to create products geared towards compliance with particular dietary-needs such as sports nutrition, immunity boosting and nutritional products for children and the elderly. These strategic initiatives enable the manufacturers to capture specific market segments within establishing new health and wellness solutions market.
| Attributes | Description |
|---|---|
| Estimated Global Industry Size (2024E) | USD 9,742.6 million |
| Projected Global Industry Value (2034F) | USD 17,654.7 million |
| Value-based CAGR (2024 to 2034) | 6.1% |
Furthermore, growing concern of the customers about their health and the necessity to have proper nutrition also contributed to the use of specific nutrient solutions. Since customers are looking for functional foods and beverages that provide specific health benefits, there are product developers who are creating premixes, which help to improve the nutritional profile of these items.
This has also motivated manufacturers to work in partnership with other players in the food and beverage as well as pharma especially via incorporation of such solutions within their products.
Additionally, the increasing concern towards animal diet has led to the need for specific blend of nutrients that enhance the performance and health of the livestock. In general, it is the increase in the demand for ‘healthy foods,’ improved production capabilities, and strong industry relations that define the growth of the sector.
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
A manufacturer’s focus on using its skills and Formulation Optimization to deliver better and high-end premix solutions.
Manufacturers are striving to deliver good, superior products through best insights, innovation knowledge and research. All these solutions are aimed at providing consumers and businesses, the food and the beverage and pharmaceutical industries in particular, with the nutrition revolution. On this aspect, the simplification and refining of the process assist in creation of products that are more effective, efficient and meet the targeted nutritional needs.
This trend speaks to the desire of consumer to obtain exact type of nutrients they require in their diet such as specialized blends focusing on immunity, energy or bone health. Furthermore, manufacturers are also turning to superior quality, healthier ingredients for manufacturing foods and other products and this gives manufacturers a lever that can be used to brand their products as being in the higher quality or premium category.
The case with concerns to formulation competition is that it is best handled strategically through harnessing focus on the superior products that are tailored to serve specific niche markets.
Strategic partnerships with food and pharma industries for strengthening market standing
It has become a trend for organisations that manufacture equipment to partner with food production companies or the pharmaceutical industry. Such associations enable manufacturers to broaden their outlets and incorporate their offerings into various applications, dietary supplements, and food products, pharmaceutical-grade products for instance.
That way, the manufacturers are able to come up with specific nutrient combinations that are unique to the industry and acceptable in terms with the legal frameworks as well as the health standards opening up new opportunities for growth.
The partnerships also afford the collaboration for research and development that leads to product development that meets new market and consumer needs such as immune boosting products and nutrient dense foods. Such collaborations are aimed at keeping the manufacturers competitive as they guarantee them visibility across segments making their stance stronger and enabling them to venture into other markets and distribution channels.
Shift in consumers’ perceptions towards foods and beverages - the social effects on business.
There is a growing trend where consumers are seeking self-actualization especially on nutritional requirements that they have, and this makes healthy nutrition niche to grow. This shift is forcing manufacturers to come up with more specific products that cater for certain health issues like obesity, bowel health or immunity. Therefore a change in eating patterns is being investigated through consumer research by firms.
Customised nutrition is also becoming a trend due to the enhanced development in technology and the enhancement of vitamins and other nutrients by different manufacturers. From this increased focus on personal health, consumers are driving changes in the global nutraceuticals market demand higher quality nutritional products better tailored to satisfy their specific needs, changing manufacturers toward more adaptable customer-oriented options.
Higher consumption of its livestock, expanding animal nutrition needs that are requirement for growth.
Increasing concerns regarding animal protein for consumption have urged the need for feed solutions that enhance livestock nutritional statuses and hence performance. Nutrient premixes or speciality pigments supplements are vastly used to enrich animal feed with various vitamins and minerals which are crucial to assist the growth of animals, strengthen their immune system and lead a healthy life.
This trend is most pronounced with countries where consumption of livestock is high and proper nutrition plays an important role in improving the health of the animals. It Note that there are new concepts of feed formulations that cater for the different species of animals hence enabling farmers to get better outcome in terms of growth.
With the ever increasing consumption of livestock products and animal feeds across the globe, the market for specific nutrient required in animal feed production is set to expand even more.
Graduation in per capita consumption expenditure on complementary nutritional food supplement developing production.
Consumers are paying a lot of attention to their health and the dietary supplements that help them to achieve their goals are being produced in larger quantities. The growing popularity of the ‘Wellness’ culture has shifted the consumers’ attention to health maintenance and enhancement, through nutrition supplements for immune, energy booster and overall health.
In the areas where consumer’s disposable income is higher, they are ready to spend more purchasing customized high-quality supplements. These are the trends that are forcing firms to seek to produce goods and services that are more tailored to different diet needs.
Manufacturers who provide specific supplement blend can target customers who have specific need and want a distinct health benefit from their products. This increase in per capita is also fuelling the innovation as the company test new additions, physical characteristics, and ways of delivering the products to the global consumers.
Solid distribution framework and improving the supply chain management leading to high revenues.
A good distribution network is required by manufacturers desiring to grow and increase sales and profits. Firms are striving to develop solutions that suit the consumers to ensure that they able to access them anywhere in the world through collaborating with reputable distributors and retailers. In addition, there is the trend in the availability of sustainable products because people are increasingly keen more on products sourced sustainably.
Business owners are incorporating green supply chain management and other green initiatives, as it will aid in gaining position in the market with the growing green consumerism concern.
These two integrated strategies of distribution platform development and focus on sustainable production thus help the companies to achieve greater market share, brand image enhancement, and boost the overall revenue by fulfilling the customers’ demands and meeting the industry expectations.
Global Customized premixes sales increased at a CAGR of 5.7% from 2019 to 2023. For the next ten years (2024 to 2034), projections are that the value will rise at 6.1% CAGR.
With a revelation of the potential applications, the market is expected to gain an absolute dollar opportunity of USD 7,912.1 million during the forecast period of 2024 to 2034. During the pandemic, the usage of premixes incorporated with vitamins in pharma and OTC drugs has significantly boosted sales, which helps manufacturers to expand their portfolio as well as production volume.
From 2019 to 2023, several factors influenced the industry. Rising health consciousness and demand for fortified foods and beverages significantly drove growth. The increasing prevalence of lifestyle diseases spurred interest in dietary supplements. Technological advancements in food processing enhanced the stability and efficacy of premixes, expanding their applications.
Regulatory support for nutrient fortification in developing regions also played a crucial role. Additionally, the COVID-19 pandemic heightened consumer focus on immunity and overall health, boosting the demand for fortified products. Together, these trends fuelled industry expansion and innovation in customized nutritional solutions.
Principal Consultant
Tier 1 companies comprise industry leaders with revenue of above USD 30 million capturing a significant share of 50% to 60% in the global business landscape. High production capacity and a wide product portfolio characterize these leaders. These leaders are distinguished by their extensive expertise in manufacturing and reconditioning across multiple packaging formats and a broad geographical reach, underpinned by a robust consumer base.
They provide a wide range of series including reconditioning, recycling, and manufacturing utilizing the latest technology and meeting the regulatory standards providing the highest quality. Prominent companies within tier 1 include Archer Daniel Midland Company, AQC Chem Lab (P) Ltd., Barentz International B.V., BASF SE, Beijing Jinkangpu Food Science And Technique Co., Ltd., BNSL Limited, Budenheim and few others.
Tier 2 companies include mid-size players with revenue of USD 10 to 30 million having a presence in specific regions and highly influencing the local commerce. These are characterized by a strong presence overseas and strong business knowledge.
These players in the arena have good technology and ensure regulatory compliance but may not have advanced technology and wide global reach. Prominent companies in tier 2 include Farbest Brands, Fenchem Biotek Ltd., Fuerst Day Lawson Pvt Ltd., North America Calcium Private Ltd, Hexagon Nutrition Pvt. Ltd., Jubilant Life Sciences, Koninklijke DSM N.V., LycoRed Limited.
Tier 3 includes the majority of small-scale companies operating at the local presence and serving niche economies having revenue below USD 10 million. These companies are notably oriented towards fulfilling local demands and are consequently classified within the tier 3 share segment.
They are small-scale players and have limited geographical reach. Tier 3, within this context, is recognized as an unorganized ecosystem, denoting a sector characterized by a lack of extensive structure and formalization when compared to organized competitors.
The following table shows the estimated growth rates of the top three countries. USA, Germany, China, and that are set to exhibit high consumption, recording CAGRs of 4.3%, 4.9%, and 6.4% respectively, through 2034.
| Countries | Market CAGR |
|---|---|
| USA | 4.3% |
| Germany | 4.9% |
| China | 6.4% |
In the USA, the versatile demand of industries who need tailor-made nutrients such as the food industry and the dietary supplements and animal feed industries are assisting in balance supply and demand. These nutrients are manufactured using rigid production processes that enable key manufacturers to deliver customized nutrients to downstream industries.
This balance is important in addressing the specific requirements with target markets according to specific subsectors such as the functional foods and pharmaceutical industries as well as livestock feed. A key focus on innovation and efficiency has seen American companies improve on the production of the nutrients to address the emerging demand and provide the required nutrients to different sectors.
Personalised nutrition has been gradually becoming a trend in Germany, with the increased demand for individual nourishment solutions based on clients’ health issues. A daily addition of functional foods in diets has also played a major role because consumers are always searching for ways through which they can get better nutrition from the foods they eat.
In addition, the emerging trend of healthy hydration is contributing to the market trend as there are beverages made with nutrients that are necessary for the body.
The German producers are now aimed at using highly specialized nutrients that can be incorporated into functional foods and drinks, which consumers want. This is assisting in recreating the country’s nutrition pull by putting an emphasis on nutrient specific products and foods with a particular health benefit.
More so in China, the population demand for livestock products recipes has pressed the need to develop better nutrient blends to offer high health standards to livestock. To feed a growing population base that is fast expanding its demand for meat and dairy products, manufacturers in China are now putting a lot of capital into strengthen feed for livestock.
In addition, a sound manufacturing industry is also expanding the country’s manufacturing capacity to meet the local and global market needs for customized nutrient solutions. The increased number of livestock consumed by the people, fortification of feeds and growth in manufacturing output accelerates the growth of nutrient blend industry in China to become a global market giant.
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
| Segment | Powder (Form) |
|---|---|
| Value Share (2024) | 65.3% |
Currently, the powdered form of nutrient blends stands out as the leading option because not only it is easy to use and has a longer shelf life. As a functional ingredient, it can be added to a very large number of products, from functional drinks and nutraceuticals, dietary supplements to animal feeds without adversely affecting taste or mouthfeel.
Further, the powder forms make it possible to measure the nutrient levels to changing needs requiring manufacturers to develop solutions with unique specifications. It is also easy to manufacture powders and the product can last long while still being effective also put into consideration. Therefore, it is more preferred by manufactures as compared to the liquid or capsule form because it has a versatility and compatibility to a number of processes.
| Segment | Food Sector (Application) |
|---|---|
| Value Share (2024) | 35.3% |
Being blendable, the customized nutrient mixtures can be applied in the food industry since they offer a great opportunity to increase the nutrition value of final products in targeted ways. This inherent characteristic of the functional foods and ability to incorporate vitamins, minerals or other amino acid nutrients to the nutrient blends also holds the key to meet the changing consumer needs and tendencies to seek health-enhancing foods.
Furthermore, nutrient enhancement in foods enables the companies to satisfy regulatory requirements on nutrition and labelling as well as creating added worth value for the consumers. As these blends are easy and economical to incorporate into food items, it has benefits to food makers who are on the lookout for healthier and nutrient dense food products that would address different health conditions and preferences.
The Customised premix sector encompasses a diverse and organized competitive landscape Leading vitamin premix manufacturing companies are consistently focusing on innovation and product development to create and marketise new product formulations.
Many of them are branding their products by categorizing them into different series forms like feed series, special diet series, etc. Companies in the ecosystem are also introducing new products that can be directly used in functional foods and dietary supplements as well as advertising their brands rigorously in the end-user industry.
Diversified ingredients types Vitamin Premix, Mineral Premix, Nucleotides Premix, Amino Acids Premix, Enzymes, Coccidiostats, Probiotics, Prebiotics, Multigrain Premix, Omega 3 Fatty Acids, Excipients, Gums, Botanicals, Sweeteners, Flavors, Proteins, Colour are considered after the exhaustive research.
Two different forms Powder and Liquid are included in the report.
Various functions of premixes like Bone Health, Immunity, Digestion, Energy, Heart Health, Weight Management, Vision Health, Brain Health & Memory, Resistance and Others are considered in this segment.
Application segment has been categorised into Food Sector, Dietary Supplements, Pharma OTC Drugs and Pet Food.
By product type, industry has been categorised in to Premix blends/ Direct-to-consumer Solutions and Drum-to-hopper Formulations.
Industry analysis has been carried out in key countries of North America, Latin America, Western Europe, Eastern Europe, Middle East and Africa, East Asia, South Asia and Pacific, Central Asia, Russia Belarus and Balkan Baltic Countries.
The industry valuation reported by FMI in 2024 is USD 9,742.6 million.
Expected business valuation in 2034 is USD 17,654.7 million.
The CAGR for last 4 years is about 5.7%.
The projected CAGR between 2024 to 2034 is 6.1%
Explore Food and Beverage Insights
View Reports
Customized Premix Market
