The customized hair care market is set to flourish with a CAGR of 10.0% from 2024 to 2034. The market is put forth to hold a value of USD 4.01 billion in 2024, while it is anticipated to reach a valuation of USD 10.40 billion by 2034.
Consumption Analysis of the Customized Hair Care Market
| Attributes | Details |
|---|---|
| Market Value for 2024 | USD 4.01 billion |
| Market Value for 2034 | USD 10.40 billion |
| Market Forecast CAGR for 2024 to 2034 | 10.0% |
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Demand historically developed at a CAGR of 5.7%. However, sales are anticipated to develop at an exciting speed, displaying a CAGR of 10.0% from 2024 to 2034.
| Attributes | Details |
|---|---|
| Historical CAGR for 2019 to 2023 | 5.70% |
The global pandemic significantly impacted the hair care industry, reducing salon services and revenue. Lockdowns and social distancing measures reduced services and disrupted global supply chains, causing shortages and increased prices for some hair care products. This resulted in a decline in salon services and business operations.
The hair care market is growing due to rising income, urbanization, and evolving fashion. The demand for custom-made hair care products is anticipated to grow due to the rapid advancements in digital platforms and AI and increased awareness about specific beauty requirements. However, higher costs may limit market growth. Innovations and consumer interactions are envisioned to fuel market growth in the forthcoming decade.
Consumer sophistication has led to a shift in personal care product buying patterns, resulting in customized products catering to diverse cultural, hair type, and regional needs. The custom hair care market is anticipated to experience a surge in demand over the next five to six years, with factors such as professional hair stylist recommendations, product efficacy, and increased hair care services contributing to growth.
Organic Hair Colors Adds a Novel Streak to the Industry
Hair color, also known as hair colorant or dye, is a significant trend in hair care products. Organic hair color, made from plant-based ingredients like henna, fruits, vegetables, and flower extracts, offers a natural, sustainable alternative.
The demand for natural and organic hair color solutions is fueled by consumer demand for healthier alternatives, awareness of health risks from chemical-based products, and increasing demand for permanent hair color. The customized hair care industry is anticipated to grow steadily, with DIY hair color products being a key feature.
Vibrant Fashion Industry Ignites Personalization in Hair Care
The trend toward all-natural hair care products is gaining popularity in the fashion industry, leading to companies incorporating herbal or organic ingredients.
Refinements in chemical and technological innovations are anticipated to lead to improved formulas in hair care products.
The fashion industry is characterized by intense competition between established and emerging brands, contrived by celebrity endorsements and evolving customer preferences, resulting in a dynamic and competitive landscape.
Professional Hair Care Indulges Customized Hair Products Sales on E-commerce Platforms
Consumer preference for organic and herbal hair care products is increasing due to concerns about chemicals' harmful effects, benefiting companies offering natural products but restricting chemical-based formulations.
The global professional hair care industry is booming due to the rise of digital platforms and the convenience of online purchasing. eCommerce platforms offer benefits like free home delivery, discounts, and gift coupons which influence customer buying habits. Manufacturers use personalization technologies like pop-ups, messages, and emails to enhance customer engagement and boost demand.
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The following part offers an in-depth analysis of segments of the customized hair care market. Demand for shampoos is significant whereas the demand from online stores is prevalent in 2024.
| Attributes | Details |
|---|---|
| Top Product Type | Shampoo |
| Market Share in 2024 | 22.30% |
The demand for personalized shampoos is set to hold a 22.3% market share in 2024 due to the augmented need for organic hair care.
Customized shampoos are anticipated to dominate the market due to their hair enrichment ingredients like vitamins, botanical extracts, minerals, and oils, which stimulate scalp follicle hair growth, and consumers' intense usage of shampoos.
Shampoos hold a significant place in the custom hair care sector, not just for their role in personal hygiene and self-care but also for their universal appeal. They are used by a diverse demographic, spanning all age groups, genders, and hair types. This inclusivity in usage contributes to their increased demand and sales revenue, making them a staple in most people's hair care routine.
| Attributes | Details |
|---|---|
| Top Distribution Channel | Online Stores |
| Market Share in 2024 | 25.10% |
The prosperous eCommerce sector's growth and development of artificial intelligence for customized results are anticipated to boost the sale of custom hair care products in online stores, with a market share of 25.10% in 2024.
The customized hair care market is gaining popularity due to the rise of digital platforms, offering a variety of ingredients and products for various scalp and hair types. The ease and convenience of online purchasing and benefits like free home delivery, bulk order discounts, and gift coupons compel the demand for hair care products. The internet has significantly impacted human life and customer buying habits.
Proficient hair care manufacturers use data to provide unique online shopping experiences, tailoring their offerings to individual customers. This personalization, through customized pop-ups, messages, and emails, not only helps pick up customer reviews but also enhances engagement and boosts demand for professional hair care products.
Based on the numerical data, industries in Australia and Japan are anticipated to develop promisingly in the upcoming decade. Simultaneously, the personalized hair care industry in Singapore and China is hitting the roof. The India customized hair care sector is anticipated to climb sharply in the forthcoming decade.
| Countries | CAGR from 2024 to 2034 |
|---|---|
| India | 11.30% |
| Singapore | 7.60% |
| China | 9.40% |
| Japan | 7.00% |
| Australia | 8.70% |
The industry in India is witnessing a wave of change with an anticipated CAGR of 11.3% through 2034.
Indian organic haircare sectors, including shampoo, hair treatment, and conditioner, have experienced stagnant growth in the forthcoming decade. However, innovation is possible as Indian consumers adopt new formats and diverse hair types, with a small segment becoming more aware.
The Indian hair care sector is developing due to the demand for organic products, as environmental issues like pollution and UV radiation contribute to hair damage. Indians, particularly working women and college students, face issues like dry, dandruff, and grey hair. Organic hair care products are preferred to maintain strong, beautiful hair.
India's demand for hair oils is anticipated to be compelled by changing consumer dynamics and increasing product awareness.
Demand for custom hair care in China is estimated to develop at a CAGR of 9.4%, with companies developing organic hair solutions to improve hair care products.
The demand for customized conditioners in China has experienced significant growth in recent years due to the availability of specialized products and high competition, prompting key players to invest more in research and development to launch innovative products that meet customer needs.
For instance, in 2017, Henkel Beauty Care introduced Schwarzkopf Extra Care Sun Repair Spray Conditioner in China, featuring a high-performing formula with Monoi-Flower Extract and UVA/UVB filters. Key players like Unilever's Suave offers vitamin-infused Revitalizing Conditioners, boosting hair strength and vibrancy, catering to the preferences of Chinese consumers.
Australia is on the brink of a significant market expansion in personalized luxury hair products, with a projected CAGR of 8.7% from 2024 to 2034. Growing demand for customized hair care products and the increasing availability of videos, tutorials, and images of trendy hairstyles and complex routines contribute to market growth in the country.
Australia’s premium hair care industry is experiencing a surge due to the popularity of specialized treatments like scalp care and hair loss solutions, which are often priced higher due to their advanced formulations.
Japanese beauty products are simple, toxin-free, and made from natural ingredients like rice bran, seaweed, camellia oil, Adzuki beans, and marine clay. Environmental pollution has led to an increase in hair problem cases, necessitating preventive and curative solutions.
Japan’s personalized haircare sector is projected to grow at a CAGR of 7.0% from 2024 to 2034, with high growth in coloring products due to the increasing trend of youth hair coloring and the growing demand from the older population.
Japan, a global leader in electronics and high-end products, has been developing hair care solutions using botanical oils and extracts, which have near zero side effects and are effective. Despite its global technological position, this approach aligns with the country's traditional emphasis on hair and skin care.
The Singapore customized hair care market is projected to grow at a CAGR of 7.6% from 2024 to 2034, with hair coloring services expected to outpace straightening and perming. The high per capita income and increasing demand for hair protection have boosted brand awareness and product quality.
Singapore is a gateway for diverse nationalities, connecting the West and Asia. Foreigners often visit for education, work, and return to their home countries. Online information and beauty care experts raise awareness of harmful chemicals in hair and skin care products.
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The customized hair care market is foreseen to augment due to increased personal care product expenditure, rising disposable income in emerging nations, and greater adoption of hair salon services. Changes in hair grooming patterns, particularly among male consumers, are anticipated to fuel market growth. However, the high pricing and limited availability of professional hair care products impede market expansion.
The introduction of highly specialized products in the shampoo and hair colorant categories and products targeting grey hair, dandruff, and hair loss issues in developing countries is projected to stimulate market growth. Major brands in the hair care market focus on increasing product penetration through online retailing and advertising. High promotional activities such as television commercials and value-added packages have increased hair care product purchases.
Recent Developments in the Customized Hair Care Market
The market is set to be valued at USD 4.01 billion in 2024.
The market is in line to be valued at USD 10.40 billion by 2034.
The market developed at a CAGR of 5.7% from 2019 to 2023.
The market is on track to register a CAGR of 10% from 2024 to 2034.
Customized shampoos are anticipated to acquire a 22.3% market share in 2024.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type 5.1. Shampoos 5.2. Conditioners 5.3. Hair Masks 5.4. Hair Oils 5.5. Styling Products 5.5.1. Gels 5.5.2. Mousses 5.5.3. Sprays 5.5.4. Serums 5.6. Leave-In Treatments 5.7. Scalp Treatments 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Consumer Orientation 6.1. Women 6.2. Men 6.3. Unisex 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Hair Type 7.1. Straight Hair 7.2. Wavy Hair 7.3. Curly Hair 7.4. Kinky Hair 7.5. Coily Hair 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Hair Concerns 8.1. Dry and Damaged Hair 8.2. Frizzy Hair 8.3. Oily Scalp 8.4. Dandruff and Flaky Scalp 8.5. Color-Treated Hair 8.6. Thinning Hair 8.7. Others 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Distribution Channel 9.1. Modern Trade 9.2. Departmental Stores 9.3. Convenience Stores 9.4. Specialty Stores 9.5. Mono Brand Store 9.6. Online Retailers 9.7. Others 10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 10.1. North America 10.2. Latin America 10.3. Western Europe 10.4. Eastern Europe 10.5. South Asia and Pacific 10.6. East Asia 10.7. Middle East and Africa 11. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 12. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 13. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 14. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 15. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 16. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 17. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 18. Key Countries Market Analysis 19. Market Structure Analysis 20. Competition Analysis 20.1. L'Oréal S.A. 20.2. Estée Lauder Companies Inc. 20.3. Johnson & Johnson Consumer Inc. 20.4. Procter & Gamble Co. (P&G) 20.5. Unilever 20.6. Shiseido 20.7. Beiersdorf AG 20.8. Amorepacific Corporation 20.9. Kao Corporation 20.10. Colgate-Palmolive Company 20.11. Coty Inc. 20.12. Nu Skin Enterprises, Inc. 21. Assumptions & Acronyms Used 22. Research Methodology
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Customized Hair Care Market
