[333 Pages Report] The global customisation and personalisation in travel market size is expected to reach US$ 620.71 Million in 2032. The customisation and personalisation in travel market is growing rapidly.
As per FMI Analysts, the global customisation and personalisation in travel market is estimated to be valued at US$ 126.56 Million in 2022 and is projected to increase at a CAGR of 17.8% in the forecast period from 2022 to 2032.
| Report Attribute | Details |
|---|---|
| Customisation and personalisation in Travel Market Estimated Base Year Value (2021) | US$ 107.43 Million |
| Customisation and personalisation in Travel Market Expected Market Value (2022) | US$ 126.56 Million |
| Customisation and personalisation in Travel Market Anticipated Forecast Value (2032) | US$ 620.71 Million |
| Customisation and personalisation in Travel Market Projected Growth Rate (2022-2032) | 17.8% CAGR |
The proliferation of new travel destinations around the globe as well as the emergence of millennial travellers are key components in creating customised and personalized travel marketing. The massive wave of digital revolution has eroded the entire travel industry and created new opportunities for customised and personalized travel marketing.
It is becoming more and more popular for travel marketers to develop customized and personalized tours based on the needs and interests of travellers. A properly planned trip with significant inputs can alter the entire travel experience for a tourist. Travel-related data is changing the world's perception of the tourism industry.
Travel marketing is still largely dominated by the conventional way of traveling because a large population of tourists, mostly older travellers, are ignorant of modern technology and traditional travel marketing.
A number of travel tools are currently in use and many of the leading travel agencies in the world use these tools to customize travel marketing campaigns, generating demand for customisation and personalisation in travel. Travel portals have created a virtual corridor that leads travellers to a larger and better area of the travel industry. Several travellers around the globe are shopping and planning their travels on social media platforms prior to departure. Marketers also utilize social media platforms such as Facebook and Twitter to sell their products and services.
Travel agents and tour operators are rehashing their travel marketing strategies by gauging the exact choice of each traveler and sending out professional and customized newsletters and emails to entice potential travelers, influencing the market share of the customisation and personalisation in travel market. High-end marketing tools are being used to identify client information and to create personalized emails to ignite tourists' interest in particular travel packages.
In the travel industry, social media platforms are actively used by companies to woo the hashtag-loving traveller. A well-designed social media campaign can not only create new customers for the company, but it can also strengthen customer loyalty, boosting growth of the customisation and personalisation in travel market. A social media presence can be a springboard for all marketing and promotional activities.
The JetBlue app extends this experience, leveraging geo-location capabilities to provide consumers with important travel information in real-time, according to a 2015 report by Amadeus, a major IT provider for the travel sector.
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The customisation and personalisation in travel market has received a lot of traction in the industry.
There are several factors contributing to the emergence of customisation and personalisation in travel marketing today, such as the existence of millennial travellers and travel-friendly economies across the globe. The digital wave that is tearing apart the travel industry has paved the way for customised and personalised marketing campaigns. Over the last decade, new travel destinations are mushrooming across the globe, increasing demand for customisation and personalisation in travel marketing.
The use and accumulation of travel data have changed the face of the travel industry and given it a whole new dimension. Customisation and personalisation are slowly but steadily gaining traction in the market. A properly planned trip can make tourism a very different experience, creating demand for customisation and personalisation in travel.
The key to success for key stakeholders in the travel industry is to personalize and customize travel marketing. Modern-day consumers are looking for tailor-made and customized travel packages, Emails will soon be an outdated tool in the rapidly evolving travel industry. Travel companies use advanced marketing tools to promote their offerings.
The pool of aged travellers is still shunning modern and customized travel marketing due to their inexperience with new technologies. An enormous proportion of tourists are still dependent on conventional forms of travel, this further affects the adoption of customisation and personalisation in travel.
Globally, Asia-Pacific holds a significant share in the personalized travel and experiences market, and is expected to sustain its share throughout the forecast period, Asia-Pacific is known for its diverse cultures and attractive destinations. China, Japan, South Korea, India, and Malaysia have the highest concentration of outbound trips among households with higher income levels.
Moreover, Asia-Pacific tourists prefer tours, city trips, and beach holidays among holiday types in the region. International tourist arrivals in Asia-Pacific increased by 12% in 2019. The demand for customisation and personalisation in travel market is expected to grow due to increased adoption of internet-enabled phones and the internet of things.
A host of travel tools are now used by most leading travel agents around the world for customisation and personalisation in travel marketing because travel portals have created a virtual corridor for travelers, allowing them to experience the travel world on a wider scale. Modern-day travelers are shifting toward tailor-made and customized travel packages; Emails are a thing of the past; Travel companies are using advanced tools to promote their products and services, curating new opportunities for the customised and personalized travel market.
The rise of social media platforms is changing the way travel marketers market their products and services. Many travelers around the globe are using social media platforms to conduct their research before traveling, while marketers primarily use Facebook and Twitter to market their wares and services.
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Some of the leading companies operating in the global customisation and personalisation in travel market include Best Western, Carnival Corp., Club Family Hotel, Delta Flights, EasyJet, KLM Royal Dutch, Princess Cruises, Virgin Hotels, IBERIA LAE SA, and Expedia Group, Inc.
Companies are revamping their travel marketing strategies to woo a new lot of consumers by collecting the exact information about the prospective customer and sending professional and personalized emails to ignite consumer interest in a particular tour package. These companies use sophisticated marketing tools to segregate the customer's information into segments and then design personalized emails and newsletters to entice tourists, driving growth in the customised and personalized travel market.
An active social media presence can provide an instant launch pad to any marketing or promotional activity planned by a travel management company. Thus, travel management companies are actively using social media platforms to reach out to hashtag-loving travelers. An effective social media campaign can generate new clients, while strengthening customer loyalty.
The JetBlue app then extends this experience, using geo-location capabilities to provide real-time travel updates based on location. According to a 2015 report by Amadeus, a major IT provider in the travel sector, JetBlue has "upped" its ability to deliver a consistent and immersive experience across multiple channels.
| Report Attribute | Details |
|---|---|
| Growth Rate | CAGR of 17.8% from 2022 to 2032 |
| Base Year for Estimation | 2021 |
| Historical Data | 2015 to 2021 |
| Forecast Period | 2022 to 2032 |
| Quantitative Units | Revenue in USD Million and CAGR from 2022 to 2032 |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
| Segments Covered |
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| Regions Covered |
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| Key Countries Profiled |
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| Key Companies Profiled |
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| Customization | Available Upon Request |
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The global customisation and personalisation in travel market is set to exceed US$ 620.71 Million by 2032.
The U.S. is projected to lead the customisation and personalisation in travel market in the forecast period.
Best Western, Carnival Corp., Club Family Hotel, Delta Flights, EasyJet, and others are some of the renowned companies in the customisation and personalisation in travel market.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Investment Feasibility Matrix
3.6. PESTLE and Porter’s Analysis
3.7. Regulatory Landscape
3.7.1. By Key Regions
3.7.2. By Key Countries
3.8. Regional Parent Market Outlook
4. Global Customisation and Personalisation in Travel Market Analysis 2017-2021 and Forecast, 2022-2032
4.1. Historical Market Size Value (US$ Mn) Analysis, 2017-2021
4.2. Current and Future Market Size Value (US$ Mn) Projections, 2022-2032
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Customisation and Personalisation in Travel Market Analysis 2017-2021 and Forecast 2022-2032, By Service Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Mn) Analysis By Service Type, 2017-2021
5.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Service Type, 2022-2032
5.3.1. In-flight Personalization
5.3.2. Cruise Lines Personalization
5.3.3. Adventure Travel
5.3.4. In-hotel
5.3.5. Others
5.4. Y-o-Y Growth Trend Analysis By Service Type, 2017-2021
5.5. Absolute $ Opportunity Analysis By Service Type, 2022-2032
6. Global Customisation and Personalisation in Travel Market Analysis 2017-2021 and Forecast 2022-2032, By Mode of Booking
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Mn) Analysis By Mode of Booking, 2017-2021
6.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Mode of Booking, 2022-2032
6.3.1. OTA Platform
6.3.2. Offline
6.4. Y-o-Y Growth Trend Analysis By Mode of Booking, 2017-2021
6.5. Absolute $ Opportunity Analysis By Mode of Booking, 2022-2032
7. Global Customisation and Personalisation in Travel Market Analysis 2017-2021 and Forecast 2022-2032, By Purpose
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Mn) Analysis By Purpose, 2017-2021
7.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Purpose, 2022-2032
7.3.1. Leisure
7.3.2. Business
7.4. Y-o-Y Growth Trend Analysis By Purpose, 2017-2021
7.5. Absolute $ Opportunity Analysis By Purpose, 2022-2032
8. Global Customisation and Personalisation in Travel Market Analysis 2017-2021 and Forecast 2022-2032, By Travel Type
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Mn) Analysis By Travel Type, 2017-2021
8.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Travel Type, 2022-2032
8.3.1. International
8.3.2. Domestic
8.4. Y-o-Y Growth Trend Analysis By Travel Type, 2017-2021
8.5. Absolute $ Opportunity Analysis By Travel Type, 2022-2032
9. Global Customisation and Personalisation in Travel Market Analysis 2017-2021 and Forecast 2022-2032, By Region
9.1. Introduction
9.2. Historical Market Size Value (US$ Mn) Analysis By Region, 2017-2021
9.3. Current Market Size Value (US$ Mn) Analysis and Forecast By Region, 2022-2032
9.3.1. North America
9.3.2. Latin America
9.3.3. Europe
9.3.4. Asia Pacific
9.3.5. Middle East and Africa
9.4. Market Attractiveness Analysis By Region
10. North America Customisation and Personalisation in Travel Market Analysis 2017-2021 and Forecast 2022-2032, By Country
10.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
10.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
10.2.1. By Country
10.2.1.1. U.S.
10.2.1.2. Canada
10.2.2. By Service Type
10.2.3. By Mode of Booking
10.2.4. By Purpose
10.2.5. By Travel Type
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Service Type
10.3.3. By Mode of Booking
10.3.4. By Purpose
10.3.5. By Travel Type
10.4. Key Takeaways
11. Latin America Customisation and Personalisation in Travel Market Analysis 2017-2021 and Forecast 2022-2032, By Country
11.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
11.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
11.2.1. By Country
11.2.1.1. Brazil
11.2.1.2. Mexico
11.2.1.3. Rest of Latin America
11.2.2. By Service Type
11.2.3. By Mode of Booking
11.2.4. By Purpose
11.2.5. By Travel Type
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Service Type
11.3.3. By Mode of Booking
11.3.4. By Purpose
11.3.5. By Travel Type
11.4. Key Takeaways
12. Europe Customisation and Personalisation in Travel Market Analysis 2017-2021 and Forecast 2022-2032, By Country
12.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
12.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
12.2.1. By Country
12.2.1.1. Germany
12.2.1.2. Italy
12.2.1.3. France
12.2.1.4. U.K.
12.2.1.5. Russia
12.2.1.6. BENELUX
12.2.1.7. Rest of Europe
12.2.2. By Service Type
12.2.3. By Mode of Booking
12.2.4. By Purpose
12.2.5. By Travel Type
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Service Type
12.3.3. By Mode of Booking
12.3.4. By Purpose
12.3.5. By Travel Type
12.4. Key Takeaways
13. Asia Pacific Customisation and Personalisation in Travel Market Analysis 2017-2021 and Forecast 2022-2032, By Country
13.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
13.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
13.2.1. By Country
13.2.1.1. China
13.2.1.2. Japan
13.2.1.3. South Korea
13.2.1.4. Rest of Asia Pacific
13.2.2. By Service Type
13.2.3. By Mode of Booking
13.2.4. By Purpose
13.2.5. By Travel Type
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Service Type
13.3.3. By Mode of Booking
13.3.4. By Purpose
13.3.5. By Travel Type
13.4. Key Takeaways
14. Middle East and Africa Customisation and Personalisation in Travel Market Analysis 2017-2021 and Forecast 2022-2032, By Country
14.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
14.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
14.2.1. By Country
14.2.1.1. GCC Countries
14.2.1.2. South Africa
14.2.1.3. Turkey
14.2.1.4. Rest of Middle East and Africa
14.2.2. By Service Type
14.2.3. By Mode of Booking
14.2.4. By Purpose
14.2.5. By Travel Type
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Service Type
14.3.3. By Mode of Booking
14.3.4. By Purpose
14.3.5. By Travel Type
14.4. Key Takeaways
15. Key Countries Customisation and Personalisation in Travel Market Analysis
15.1. U.S.
15.1.1. Pricing Analysis
15.1.2. Market Share Analysis, 2021
15.1.2.1. By Service Type
15.1.2.2. By Mode of Booking
15.1.2.3. By Purpose
15.1.2.4. By Travel Type
15.2. Canada
15.2.1. Pricing Analysis
15.2.2. Market Share Analysis, 2021
15.2.2.1. By Service Type
15.2.2.2. By Mode of Booking
15.2.2.3. By Purpose
15.2.2.4. By Travel Type
15.3. Brazil
15.3.1. Pricing Analysis
15.3.2. Market Share Analysis, 2021
15.3.2.1. By Service Type
15.3.2.2. By Mode of Booking
15.3.2.3. By Purpose
15.3.2.4. By Travel Type
15.4. Mexico
15.4.1. Pricing Analysis
15.4.2. Market Share Analysis, 2021
15.4.2.1. By Service Type
15.4.2.2. By Mode of Booking
15.4.2.3. By Purpose
15.4.2.4. By Travel Type
15.5. Germany
15.5.1. Pricing Analysis
15.5.2. Market Share Analysis, 2021
15.5.2.1. By Service Type
15.5.2.2. By Mode of Booking
15.5.2.3. By Purpose
15.5.2.4. By Travel Type
15.6. Italy
15.6.1. Pricing Analysis
15.6.2. Market Share Analysis, 2021
15.6.2.1. By Service Type
15.6.2.2. By Mode of Booking
15.6.2.3. By Purpose
15.6.2.4. By Travel Type
15.7. France
15.7.1. Pricing Analysis
15.7.2. Market Share Analysis, 2021
15.7.2.1. By Service Type
15.7.2.2. By Mode of Booking
15.7.2.3. By Purpose
15.7.2.4. By Travel Type
15.8. U.K.
15.8.1. Pricing Analysis
15.8.2. Market Share Analysis, 2021
15.8.2.1. By Service Type
15.8.2.2. By Mode of Booking
15.8.2.3. By Purpose
15.8.2.4. By Travel Type
15.9. Russia
15.9.1. Pricing Analysis
15.9.2. Market Share Analysis, 2021
15.9.2.1. By Service Type
15.9.2.2. By Mode of Booking
15.9.2.3. By Purpose
15.9.2.4. By Travel Type
15.10. BENELUX
15.10.1. Pricing Analysis
15.10.2. Market Share Analysis, 2021
15.10.2.1. By Service Type
15.10.2.2. By Mode of Booking
15.10.2.3. By Purpose
15.10.2.4. By Travel Type
15.11. China
15.11.1. Pricing Analysis
15.11.2. Market Share Analysis, 2021
15.11.2.1. By Service Type
15.11.2.2. By Mode of Booking
15.11.2.3. By Purpose
15.11.2.4. By Travel Type
15.12. Japan
15.12.1. Pricing Analysis
15.12.2. Market Share Analysis, 2021
15.12.2.1. By Service Type
15.12.2.2. By Mode of Booking
15.12.2.3. By Purpose
15.12.2.4. By Travel Type
15.13. South Korea
15.13.1. Pricing Analysis
15.13.2. Market Share Analysis, 2021
15.13.2.1. By Service Type
15.13.2.2. By Mode of Booking
15.13.2.3. By Purpose
15.13.2.4. By Travel Type
15.14. GCC Countries
15.14.1. Pricing Analysis
15.14.2. Market Share Analysis, 2021
15.14.2.1. By Service Type
15.14.2.2. By Mode of Booking
15.14.2.3. By Purpose
15.14.2.4. By Travel Type
15.15. South Africa
15.15.1. Pricing Analysis
15.15.2. Market Share Analysis, 2021
15.15.2.1. By Service Type
15.15.2.2. By Mode of Booking
15.15.2.3. By Purpose
15.15.2.4. By Travel Type
15.16. Turkey
15.16.1. Pricing Analysis
15.16.2. Market Share Analysis, 2021
15.16.2.1. By Service Type
15.16.2.2. By Mode of Booking
15.16.2.3. By Purpose
15.16.2.4. By Travel Type
16. Market Structure Analysis
16.1. Competition Dashboard
16.2. Competition Benchmarking
16.3. Market Share Analysis of Top Players
16.3.1. By Regional
16.3.2. By Service Type
16.3.3. By Mode of Booking
16.3.4. By Purpose
16.3.5. By Travel Type
17. Competition Analysis
17.1. Competition Deep Dive
17.1.1. Hilton Worldwide Holding
17.1.1.1. Overview
17.1.1.2. Product Portfolio
17.1.1.3. Profitability by Market Segments
17.1.1.4. Sales Footprint
17.1.1.5. Strategy Overview
17.1.1.5.1. Marketing Strategy
17.1.2. TUI Group
17.1.2.1. Overview
17.1.2.2. Product Portfolio
17.1.2.3. Profitability by Market Segments
17.1.2.4. Sales Footprint
17.1.2.5. Strategy Overview
17.1.2.5.1. Marketing Strategy
17.1.3. Airbnb Inc.
17.1.3.1. Overview
17.1.3.2. Product Portfolio
17.1.3.3. Profitability by Market Segments
17.1.3.4. Sales Footprint
17.1.3.5. Strategy Overview
17.1.3.5.1. Marketing Strategy
17.1.4. Crown Resorts limited
17.1.4.1. Overview
17.1.4.2. Product Portfolio
17.1.4.3. Profitability by Market Segments
17.1.4.4. Sales Footprint
17.1.4.5. Strategy Overview
17.1.4.5.1. Marketing Strategy
17.1.5. Gray and Corporation
17.1.5.1. Overview
17.1.5.2. Product Portfolio
17.1.5.3. Profitability by Market Segments
17.1.5.4. Sales Footprint
17.1.5.5. Strategy Overview
17.1.5.5.1. Marketing Strategy
17.1.6. Accor Group
17.1.6.1. Overview
17.1.6.2. Product Portfolio
17.1.6.3. Profitability by Market Segments
17.1.6.4. Sales Footprint
17.1.6.5. Strategy Overview
17.1.6.5.1. Marketing Strategy
17.1.7. Carnival Corporation
17.1.7.1. Overview
17.1.7.2. Product Portfolio
17.1.7.3. Profitability by Market Segments
17.1.7.4. Sales Footprint
17.1.7.5. Strategy Overview
17.1.7.5.1. Marketing Strategy
17.1.8. Virgin Hotels
17.1.8.1. Overview
17.1.8.2. Product Portfolio
17.1.8.3. Profitability by Market Segments
17.1.8.4. Sales Footprint
17.1.8.5. Strategy Overview
17.1.8.5.1. Marketing Strategy
17.1.9. Expedia Group
17.1.9.1. Overview
17.1.9.2. Product Portfolio
17.1.9.3. Profitability by Market Segments
17.1.9.4. Sales Footprint
17.1.9.5. Strategy Overview
17.1.9.5.1. Marketing Strategy
17.1.10. KLM Royal Dutch
17.1.10.1. Overview
17.1.10.2. Product Portfolio
17.1.10.3. Profitability by Market Segments
17.1.10.4. Sales Footprint
17.1.10.5. Strategy Overview
17.1.10.5.1. Marketing Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
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