Well-designed packaging can grab attention on shelves and online, making it an ideal branding tool for businesses. Courtesy of this growing importance, the global custom packaging market is valued at USD 46.6 billion in 2024 and is estimated to reach USD 80.0 billion by 2034. While the last five years, from 2019 to 2023, were healthy at 7.2%, the CAGR anticipated for the next ten years is forecast to slow down to 5.5%.
| Attributes | Key Insights |
|---|---|
| Custom Packaging Market Size (2024E) | USD 46.6 billion |
| Market Value (2034F) | USD 80.0 billion |
| Value-based CAGR (2024 to 2034) | 5.5% |
Escalating demand for personalized and unique packaging from consumers is the key factor propelling the custom packaging market growth. Custom packaging offers consumers a lifetime experience that creates brand loyalty and augments sales.
Expansion of several e-commerce sites and platforms has stemmed the surge in demand for customer packaging solutions. Custom packaging is gaining momentum as a noteworthy strategic marketing tool for manufacturers looking to reach a wider consumer base. Leading companies incorporate numerous personalized elements like photos and names to build strong consumer connections and stay competitive.
The need for eco-friendly packaging solutions is developing as consumer’s awareness of environmental issues grows. Custom packaging allows companies to include eco-friendly materials and techniques, such as recycled or biodegradable materials, into their package designs to meet customer expectations.
Convenient and portable products are in great demand due to urbanization and shifting lifestyles of consumers worldwide. Customized packaging with convenience features such as easy opening, resealability, and portion control satisfy the needs of busy urban consumers and fuel the market expansion.
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From 2019 to 2023, the target market experienced a CAGR of 7.2%. During 2019 and 2023, increased consumer purchasing power and urbanization propelled an upsurge in consumerism. The leading companies offered substantial improvements in the packaging materials, such as lightweight, durable, and versatile options, leading to diverse packaging formats and designs.
Environmental awareness and packaging waste concerns led prominent companies to adopt sustainable solutions, aiming at eco-friendly materials and designs. Key companies were increasingly investing in custom packaging solutions to differentiate their products and appeal to specific consumer preferences, thereby augmenting their appeal.
E-commerce transformed the packaging sector, demanding custom solutions for online retail. Printing technology developments such as offset printing, flexography, and digital printing have modernized the market, enabling manufacturers to produce high-quality, full-color packaging with intricate designs.
As key companies and manufacturers become more aware of consumers' thoughts as a result of branding campaigns, the demand for custom packaging is projected to grow. The beverage and food industries have shown the strongest inclinations toward personalization packaging, propelling market growth.
Customized packaging is set to improve brand awareness and help manufacturers to interact with their customers. For this, determining the ideal package design and marketing approach is essential for manufacturers to stay relevant in the market.
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The following section explains the demand for custom packaging in various countries. South Korea is set to witness a high demand for custom packaging, followed by Japan, the United Kingdom, and China. Custom packaging sales in the United States are projected to grow steadily through 2034.
| Countries | Projected CAGR (2024 to 2034) |
|---|---|
| United States | 5.8% |
| United Kingdom | 6.6% |
| China | 6.2% |
| South Korea | 8.0% |
| Japan | 7.3% |
The table below highlights key countries’ market revenues. The United States and China are forecast to remain the top consumers, with predicted valuations of USD 14.4 billion and USD 12.6 billion, respectively, in 2034
| Countries | Market Value (2034) |
|---|---|
| United States | USD 14.4 billion |
| United Kingdom | USD 3.2 billion |
| China | USD 12.6 billion |
| South Korea | USD 5.2 billion |
| Japan | USD 8.9 billion |
The United States custom packaging industry is poised to exhibit a CAGR of 5.8% during the assessment period. The popularity of online shopping has augmented demand for custom packaging solutions to meet the unique requirements of e-commerce companies.
Custom packaging improves brand recognition and shields goods from harm during transportation, lowering the possibility of returns and damage. Demand for eco-friendly packaging solutions is growing due to increased environmental consciousness, with businesses incorporating sustainable materials into their bespoke designs to minimize their impact.
Custom packaging demand in China is anticipated to rise at a steady CAGR of 6.2% during the forecast period. Digital printing developments have reformed packaging design by simplifying production, reducing costs, and creating more creative and innovative packaging options.
Regulations and standards about product safety, labeling, and environmental effects are imposed on the packaging sector in China. Leading companies in China ensure that their custom packaging solutions meet all applicable requirements to stay out of trouble and keep customers' confidence.
Rising demand for eye-catching package designs for product advertising, the growing purchasing power of customers, and the increasing use of digital printing technologies are pushing sales of custom packaging in Japan. Furthermore, as the e-commerce industry is thriving, so is the need for bespoke packaging in Japan. These factors will help the demand in Japan to rise at a 7.3% CAGR through 2034.
The booming logistics and e-commerce sector in South Korea is one of the factors propelling the market. This is because rising online shopping trend in South Korea demands customized packaging solutions.
The increasing use of packaging technologies, such as virtual reality and 3D printing, to create unique and eye-catching packaging designs, is speeding up this trend in South Korea. Leading companies are adopting unique packaging to distinguish their products from rivals in the market.
This section provides a detailed analysis of two particular market segments for custom packaging, the dominant material, and the significant end-use. The two main segments discussed below are paper and paperboard and food & beverages. An in-depth segmental market analysis indicates that paper and paperboard materials are in significant demand.
| Segment | Value CAGR (2024 to 2034) |
|---|---|
| Paper and Paperboard (Material) | 5.3% |
| Food and Beverages (End User) | 5.1% |
Based on material, demand for paper and paperboard is projected to remain high throughout the valuation period. This is due to their rising usage for making custom packaging solutions like boxes, mailers and bags. The segment is projected to rise at 5.3% CAGR by 2034.
Leading manufacturers are moving toward paper-based choices due to increasing consumer concerns about the environmental effects of packaging materials. Similarly, implementation of stringent environmental regulations is encouraging the adoption of eco-friendly materials like paper and paperboard.
Paper-based custom packaging solutions are in growing demand because of the expansion of e-commerce. Paper and recyclable and biodegradable paperboard are two examples of environmentally friendly packaging alternatives that demonstrate a business' commitment to sustainability and attract eco-aware clients.
Based on end user, the food and beverages segment is anticipated to grow at a CAGR of 5.1% during the forecast period. Food and beverage companies need custom packaging to differentiate themselves from other market competitors, draw in customers, and create brand awareness.
Custom packaging is versatile to accommodate unique shapes, designs, vibrant printing, and creative lines. This is propelling its demand in the food and beverage sector, and the trend is set to persist through 2034.
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Leading players in the industry are directed towards using digital marketing to reach clients, presenting their innovation potential. The market is competitive, with local and international participants using growth strategies such as new product launches to enhance their market reach. Key players are also inclined towards mergers and acquisitions to cater to stay ahead.
For instance
The market is estimated to reach USD 46.6 billion in 2024.
Demand for custom packaging is lined up to rise at a 5.5% CAGR by 2034.
The market is set to grasp USD 80.0 billion in 2034.
Smurfit Kappa Group, Glenroy Inc, ProAmpac, Owens Illinois, and Packlane are the key players.
The paper and paperboard segment is projected to hold a noteworthy market share in 2024.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Material 5.1. Paper & Paperboard 5.2. Plastic 5.3. Metal 5.4. Glass 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Packaging Type 6.1. Boxes 6.2. Bottles 6.3. Containers & Jars 6.4. Bags & Pouches 6.5. Corks 6.6. Cartons 6.7. Mailers 6.8. Others 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By End User 7.1. Food & Beverages 7.2. Electrical & Electronics 7.3. Healthcare 7.4. Personal Care & Cosmetics 7.5. Consumer Goods 7.6. Fashion Accessories & Apparel 7.7. Others 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 8.1. North America 8.2. Latin America 8.3. Western Europe 8.4. Eastern Europe 8.5. South Asia and Pacific 8.6. East Asia 8.7. Middle East and Africa 9. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 10. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 11. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 12. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 13. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 15. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 16. Key Countries Market Analysis 17. Market Structure Analysis 18. Competition Analysis 18.1. Smurfit Kappa Group 18.2. Glenroy Inc. 18.3. ProAmpac 18.4. Owens Illinois 18.5. Packlane 18.6. Huhtamaki 18.7. PakFactory 18.8. DS Smith 18.9. Westrock Company 18.10. International Custom Packaging 19. Assumptions & Acronyms Used 20. Research Methodology
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