Well-designed packaging can grab attention on shelves and online, making it an ideal branding tool for businesses. Courtesy of this growing importance, the global custom packaging market is valued at US$ 46.6 billion in 2024 and is estimated to reach US$ 80.0 billion by 2034. While the last five years, from 2019 to 2023, were healthy at 7.2%, the CAGR anticipated for the next ten years is forecast to slow down to 5.5%.
| Attributes | Key Insights |
|---|---|
| Custom Packaging Market Size (2024E) | US$ 46.6 billion |
| Market Value (2034F) | US$ 80.0 billion |
| Value-based CAGR (2024 to 2034) | 5.5% |
Escalating demand for personalized and unique packaging from consumers is the key factor propelling the custom packaging market growth. Custom packaging offers consumers a lifetime experience that creates brand loyalty and augments sales.
Expansion of several e-commerce sites and platforms has stemmed the surge in demand for customer packaging solutions. Custom packaging is gaining momentum as a noteworthy strategic marketing tool for manufacturers looking to reach a wider consumer base. Leading companies incorporate numerous personalized elements like photos and names to build strong consumer connections and stay competitive.
The need for eco-friendly packaging solutions is developing as consumer’s awareness of environmental issues grows. Custom packaging allows companies to include eco-friendly materials and techniques, such as recycled or biodegradable materials, into their package designs to meet customer expectations.
Convenient and portable products are in great demand due to urbanization and shifting lifestyles of consumers worldwide. Customized packaging with convenience features such as easy opening, resealability, and portion control satisfy the needs of busy urban consumers and fuel the market expansion.
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From 2019 to 2023, the target market experienced a CAGR of 7.2%. During 2019 and 2023, increased consumer purchasing power and urbanization propelled an upsurge in consumerism. The leading companies offered substantial improvements in the packaging materials, such as lightweight, durable, and versatile options, leading to diverse packaging formats and designs.
Environmental awareness and packaging waste concerns led prominent companies to adopt sustainable solutions, aiming at eco-friendly materials and designs. Key companies were increasingly investing in custom packaging solutions to differentiate their products and appeal to specific consumer preferences, thereby augmenting their appeal.
E-commerce transformed the packaging sector, demanding custom solutions for online retail. Printing technology developments such as offset printing, flexography, and digital printing have modernized the market, enabling manufacturers to produce high-quality, full-color packaging with intricate designs.
As key companies and manufacturers become more aware of consumers' thoughts as a result of branding campaigns, the demand for custom packaging is projected to grow. The beverage and food industries have shown the strongest inclinations toward personalization packaging, propelling market growth.
Customized packaging is set to improve brand awareness and help manufacturers to interact with their customers. For this, determining the ideal package design and marketing approach is essential for manufacturers to stay relevant in the market.
Principal Consultant
Along with the target industry, an in-depth exploration has been done on two other related markets. These include the personalized packaging market and food liner paper market.
Custom Packaging Market:
| Attributes | Custom Packaging Market |
|---|---|
| CAGR (2024 to 2034) | 5.5% |
| Emerging Opportunities in the Custom Packaging Sector | Custom packaging is projected to enhance product value and appeal to discerning consumers, thereby creating opportunities for manufacturers in the market. |
| Key Market Trend | Rising demand for custom solutions that protect products, enhance unboxing experiences, and nurture brand loyalty is the key trend fueling the market. |
Personalized Packaging Market:
| Attributes | Personalized Packaging Market |
|---|---|
| CAGR (2024 to 2034) | 5.2% |
| Growth Factor | Personalized packaging enables brands to cater to specific consumer segments or customers by adding names, messages, or images to their products. |
| Opportunity | Digital printing technology simplifies the process of creating personalized packaging, eliminating the need for separate printing plates. |
| Key Trends | The demand for sustainable packaging solutions is rising due to environmental concerns, with personalized options featuring eco-friendly materials like recycled paper and biodegradable plastics. |
Food Liner Paper Market:
| Attributes | Food Liner Paper Market |
|---|---|
| CAGR (2024 to 2034) | 2.7% |
| Growth Factor | Manufacturers are developing innovative barrier coatings and laminates to enhance the barrier properties of food liner paper, extending shelf life and reducing food waste. |
| Opportunity | Stakeholders in the food packaging value chain are collaborating to develop closed-loop systems for food liner paper recycling, developing innovative technologies, and promoting consumer education. |
| Key Trends | Food liner paper packaging is gaining traction due to its convenient features like resealable closures, easy-open tabs, and microwave-safe coatings, enhancing usability and convenience for consumers. |
The following section explains the demand for custom packaging in various countries. South Korea is set to witness a high demand for custom packaging, followed by Japan, the United Kingdom, and China. Custom packaging sales in the United States are projected to grow steadily through 2034.
| Countries | Projected CAGR (2024 to 2034) |
|---|---|
| United States | 5.8% |
| United Kingdom | 6.6% |
| China | 6.2% |
| South Korea | 8.0% |
| Japan | 7.3% |
The table below highlights key countries’ market revenues. The United States and China are forecast to remain the top consumers, with predicted valuations of US$ 14.4 billion and US$ 12.6 billion, respectively, in 2034
| Countries | Market Value (2034) |
|---|---|
| United States | US$ 14.4 billion |
| United Kingdom | US$ 3.2 billion |
| China | US$ 12.6 billion |
| South Korea | US$ 5.2 billion |
| Japan | US$ 8.9 billion |
The United States custom packaging industry is poised to exhibit a CAGR of 5.8% during the assessment period. The popularity of online shopping has augmented demand for custom packaging solutions to meet the unique requirements of e-commerce companies.
Custom packaging improves brand recognition and shields goods from harm during transportation, lowering the possibility of returns and damage. Demand for eco-friendly packaging solutions is growing due to increased environmental consciousness, with businesses incorporating sustainable materials into their bespoke designs to minimize their impact.
Custom packaging demand in China is anticipated to rise at a steady CAGR of 6.2% during the forecast period. Digital printing developments have reformed packaging design by simplifying production, reducing costs, and creating more creative and innovative packaging options.
Regulations and standards about product safety, labeling, and environmental effects are imposed on the packaging sector in China. Leading companies in China ensure that their custom packaging solutions meet all applicable requirements to stay out of trouble and keep customers' confidence.
Rising demand for eye-catching package designs for product advertising, the growing purchasing power of customers, and the increasing use of digital printing technologies are pushing sales of custom packaging in Japan. Furthermore, as the e-commerce industry is thriving, so is the need for bespoke packaging in Japan. These factors will help the demand in Japan to rise at a 7.3% CAGR through 2034.
The booming logistics and e-commerce sector in South Korea is one of the factors propelling the market. This is because rising online shopping trend in South Korea demands customized packaging solutions.
The increasing use of packaging technologies, such as virtual reality and 3D printing, to create unique and eye-catching packaging designs, is speeding up this trend in South Korea. Leading companies are adopting unique packaging to distinguish their products from rivals in the market.
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This section provides a detailed analysis of two particular market segments for custom packaging, the dominant material, and the significant end-use. The two main segments discussed below are paper and paperboard and food & beverages. An in-depth segmental market analysis indicates that paper and paperboard materials are in significant demand.
| Segment | Value CAGR (2024 to 2034) |
|---|---|
| Paper and Paperboard (Material) | 5.3% |
| Food and Beverages (End User) | 5.1% |
Based on material, demand for paper and paperboard is projected to remain high throughout the valuation period. This is due to their rising usage for making custom packaging solutions like boxes, mailers and bags. The segment is projected to rise at 5.3% CAGR by 2034.
Leading manufacturers are moving toward paper-based choices due to increasing consumer concerns about the environmental effects of packaging materials. Similarly, implementation of stringent environmental regulations is encouraging the adoption of eco-friendly materials like paper and paperboard.
Paper-based custom packaging solutions are in growing demand because of the expansion of e-commerce. Paper and recyclable and biodegradable paperboard are two examples of environmentally friendly packaging alternatives that demonstrate a business' commitment to sustainability and attract eco-aware clients.
Based on end user, the food and beverages segment is anticipated to grow at a CAGR of 5.1% during the forecast period. Food and beverage companies need custom packaging to differentiate themselves from other market competitors, draw in customers, and create brand awareness.
Custom packaging is versatile to accommodate unique shapes, designs, vibrant printing, and creative lines. This is propelling its demand in the food and beverage sector, and the trend is set to persist through 2034.
Leading players in the industry are directed towards using digital marketing to reach clients, presenting their innovation potential. The market is competitive, with local and international participants using growth strategies such as new product launches to enhance their market reach. Key players are also inclined towards mergers and acquisitions to cater to stay ahead.
For instance
The market is estimated to reach US$ 46.6 billion in 2024.
Demand for custom packaging is lined up to rise at a 5.5% CAGR by 2034.
The market is set to grasp US$ 80.0 billion in 2034.
Smurfit Kappa Group, Glenroy Inc, ProAmpac, Owens Illinois, and Packlane are the key players.
The paper and paperboard segment is projected to hold a noteworthy market share in 2024.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Manufacturer 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 4.1. Historical Market Size Value (US$ billion) & Volume (Units) Analysis, 2019 to 2023 4.2. Current and Future Market Size Value (US$ billion) & Volume (Units) Projections, 2024 to 2034 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Material 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ billion) & Volume (Units) Analysis By Material, 2019 to 2023 5.3. Current and Future Market Size Value (US$ billion) & Volume (Units) Analysis and Forecast By Material, 2024 to 2034 5.3.1. Paper & Paperboard 5.3.2. Plastic 5.3.3. Metal 5.3.4. Glass 5.4. Y-o-Y Growth Trend Analysis By Material, 2019 to 2023 5.5. Absolute $ Opportunity Analysis By Material, 2024 to 2034 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Packaging Type 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ billion) & Volume (Units) Analysis By Packaging Type, 2019 to 2023 6.3. Current and Future Market Size Value (US$ billion) & Volume (Units) Analysis and Forecast By Packaging Type, 2024 to 2034 6.3.1. Boxes 6.3.2. Bottles 6.3.3. Containers & Jars 6.3.4. Bags & Pouches 6.3.5. Corks 6.3.6. Cartons 6.3.7. Mailers 6.3.8. Others 6.4. Y-o-Y Growth Trend Analysis By Packaging Type, 2019 to 2023 6.5. Absolute $ Opportunity Analysis By Packaging Type, 2024 to 2034 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By End User 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ billion) & Volume (Units) Analysis By End User, 2019 to 2023 7.3. Current and Future Market Size Value (US$ billion) & Volume (Units) Analysis and Forecast By End User, 2024 to 2034 7.3.1. Food & Beverages 7.3.2. Electrical & Electronics 7.3.3. Healthcare 7.3.4. Personal Care & Cosmetics 7.3.5. Consumer Goods 7.3.6. Fashion Accessories & Apparel 7.3.7. Others 7.4. Y-o-Y Growth Trend Analysis By End User, 2019 to 2023 7.5. Absolute $ Opportunity Analysis By End User, 2024 to 2034 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ billion) & Volume (Units) Analysis By Region, 2019 to 2023 8.3. Current Market Size Value (US$ billion) & Volume (Units) Analysis and Forecast By Region, 2024 to 2034 8.3.1. North America 8.3.2. Latin America 8.3.3. Western Europe 8.3.4. Eastern Europe 8.3.5. South Asia and Pacific 8.3.6. East Asia 8.3.7. Middle East and Africa 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 9.1. Historical Market Size Value (US$ billion) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 9.2. Market Size Value (US$ billion) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 9.2.1. By Country 9.2.1.1. United States 9.2.1.2. Canada 9.2.2. By Material 9.2.3. By Packaging Type 9.2.4. By End User 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Material 9.3.3. By Packaging Type 9.3.4. By End User 9.4. Key Takeaways 10. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 10.1. Historical Market Size Value (US$ billion) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 10.2. Market Size Value (US$ billion) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By Material 10.2.3. By Packaging Type 10.2.4. By End User 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Material 10.3.3. By Packaging Type 10.3.4. By End User 10.4. Key Takeaways 11. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 11.1. Historical Market Size Value (US$ billion) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 11.2. Market Size Value (US$ billion) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. United Kingdom 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Rest of Western Europe 11.2.2. By Material 11.2.3. By Packaging Type 11.2.4. By End User 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Material 11.3.3. By Packaging Type 11.3.4. By End User 11.4. Key Takeaways 12. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 12.1. Historical Market Size Value (US$ billion) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 12.2. Market Size Value (US$ billion) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 12.2.1. By Country 12.2.1.1. Poland 12.2.1.2. Russia 12.2.1.3. Czech Republic 12.2.1.4. Romania 12.2.1.5. Rest of Eastern Europe 12.2.2. By Material 12.2.3. By Packaging Type 12.2.4. By End User 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Material 12.3.3. By Packaging Type 12.3.4. By End User 12.4. Key Takeaways 13. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 13.1. Historical Market Size Value (US$ billion) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 13.2. Market Size Value (US$ billion) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 13.2.1. By Country 13.2.1.1. India 13.2.1.2. Bangladesh 13.2.1.3. Australia 13.2.1.4. New Zealand 13.2.1.5. Rest of South Asia and Pacific 13.2.2. By Material 13.2.3. By Packaging Type 13.2.4. By End User 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Material 13.3.3. By Packaging Type 13.3.4. By End User 13.4. Key Takeaways 14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 14.1. Historical Market Size Value (US$ billion) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 14.2. Market Size Value (US$ billion) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 14.2.1. By Country 14.2.1.1. China 14.2.1.2. Japan 14.2.1.3. South Korea 14.2.2. By Material 14.2.3. By Packaging Type 14.2.4. By End User 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Material 14.3.3. By Packaging Type 14.3.4. By End User 14.4. Key Takeaways 15. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 15.1. Historical Market Size Value (US$ billion) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 15.2. Market Size Value (US$ billion) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 15.2.1. By Country 15.2.1.1. GCC Countries 15.2.1.2. South Africa 15.2.1.3. Israel 15.2.1.4. Rest of Middle East and Africa 15.2.2. By Material 15.2.3. By Packaging Type 15.2.4. By End User 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Material 15.3.3. By Packaging Type 15.3.4. By End User 15.4. Key Takeaways 16. Key Countries Market Analysis 16.1. United States 16.1.1. Pricing Analysis 16.1.2. Market Share Analysis, 2024 16.1.2.1. By Material 16.1.2.2. By Packaging Type 16.1.2.3. By End User 16.2. Canada 16.2.1. Pricing Analysis 16.2.2. Market Share Analysis, 2024 16.2.2.1. By Material 16.2.2.2. By Packaging Type 16.2.2.3. By End User 16.3. Brazil 16.3.1. Pricing Analysis 16.3.2. Market Share Analysis, 2024 16.3.2.1. By Material 16.3.2.2. By Packaging Type 16.3.2.3. By End User 16.4. Mexico 16.4.1. Pricing Analysis 16.4.2. Market Share Analysis, 2024 16.4.2.1. By Material 16.4.2.2. By Packaging Type 16.4.2.3. By End User 16.5. Germany 16.5.1. Pricing Analysis 16.5.2. Market Share Analysis, 2024 16.5.2.1. By Material 16.5.2.2. By Packaging Type 16.5.2.3. By End User 16.6. United Kingdom 16.6.1. Pricing Analysis 16.6.2. Market Share Analysis, 2024 16.6.2.1. By Material 16.6.2.2. By Packaging Type 16.6.2.3. By End User 16.7. France 16.7.1. Pricing Analysis 16.7.2. Market Share Analysis, 2024 16.7.2.1. By Material 16.7.2.2. By Packaging Type 16.7.2.3. By End User 16.8. Spain 16.8.1. Pricing Analysis 16.8.2. Market Share Analysis, 2024 16.8.2.1. By Material 16.8.2.2. By Packaging Type 16.8.2.3. By End User 16.9. Italy 16.9.1. Pricing Analysis 16.9.2. Market Share Analysis, 2024 16.9.2.1. By Material 16.9.2.2. By Packaging Type 16.9.2.3. By End User 16.10. Poland 16.10.1. Pricing Analysis 16.10.2. Market Share Analysis, 2024 16.10.2.1. By Material 16.10.2.2. By Packaging Type 16.10.2.3. By End User 16.11. Russia 16.11.1. Pricing Analysis 16.11.2. Market Share Analysis, 2024 16.11.2.1. By Material 16.11.2.2. By Packaging Type 16.11.2.3. By End User 16.12. Czech Republic 16.12.1. Pricing Analysis 16.12.2. Market Share Analysis, 2024 16.12.2.1. By Material 16.12.2.2. By Packaging Type 16.12.2.3. By End User 16.13. Romania 16.13.1. Pricing Analysis 16.13.2. Market Share Analysis, 2024 16.13.2.1. By Material 16.13.2.2. By Packaging Type 16.13.2.3. By End User 16.14. India 16.14.1. Pricing Analysis 16.14.2. Market Share Analysis, 2024 16.14.2.1. By Material 16.14.2.2. By Packaging Type 16.14.2.3. By End User 16.15. Bangladesh 16.15.1. Pricing Analysis 16.15.2. Market Share Analysis, 2024 16.15.2.1. By Material 16.15.2.2. By Packaging Type 16.15.2.3. By End User 16.16. Australia 16.16.1. Pricing Analysis 16.16.2. Market Share Analysis, 2024 16.16.2.1. By Material 16.16.2.2. By Packaging Type 16.16.2.3. By End User 16.17. New Zealand 16.17.1. Pricing Analysis 16.17.2. Market Share Analysis, 2024 16.17.2.1. By Material 16.17.2.2. By Packaging Type 16.17.2.3. By End User 16.18. China 16.18.1. Pricing Analysis 16.18.2. Market Share Analysis, 2024 16.18.2.1. By Material 16.18.2.2. By Packaging Type 16.18.2.3. By End User 16.19. Japan 16.19.1. Pricing Analysis 16.19.2. Market Share Analysis, 2024 16.19.2.1. By Material 16.19.2.2. By Packaging Type 16.19.2.3. By End User 16.20. South Korea 16.20.1. Pricing Analysis 16.20.2. Market Share Analysis, 2024 16.20.2.1. By Material 16.20.2.2. By Packaging Type 16.20.2.3. By End User 16.21. GCC Countries 16.21.1. Pricing Analysis 16.21.2. Market Share Analysis, 2024 16.21.2.1. By Material 16.21.2.2. By Packaging Type 16.21.2.3. By End User 16.22. South Africa 16.22.1. Pricing Analysis 16.22.2. Market Share Analysis, 2024 16.22.2.1. By Material 16.22.2.2. By Packaging Type 16.22.2.3. By End User 16.23. Israel 16.23.1. Pricing Analysis 16.23.2. Market Share Analysis, 2024 16.23.2.1. By Material 16.23.2.2. By Packaging Type 16.23.2.3. By End User 17. Market Structure Analysis 17.1. Competition Dashboard 17.2. Competition Benchmarking 17.3. Market Share Analysis of Top Players 17.3.1. By Regional 17.3.2. By Material 17.3.3. By Packaging Type 17.3.4. By End User 18. Competition Analysis 18.1. Competition Deep Dive 18.1.1. Smurfit Kappa Group 18.1.1.1. Overview 18.1.1.2. Product Portfolio 18.1.1.3. Profitability by Market Segments 18.1.1.4. Sales Footprint 18.1.1.5. Strategy Overview 18.1.1.5.1. Marketing Strategy 18.1.1.5.2. Product Strategy 18.1.1.5.3. Channel Strategy 18.1.2. Glenroy Inc. 18.1.2.1. Overview 18.1.2.2. Product Portfolio 18.1.2.3. Profitability by Market Segments 18.1.2.4. Sales Footprint 18.1.2.5. Strategy Overview 18.1.2.5.1. Marketing Strategy 18.1.2.5.2. Product Strategy 18.1.2.5.3. Channel Strategy 18.1.3. ProAmpac 18.1.3.1. Overview 18.1.3.2. Product Portfolio 18.1.3.3. Profitability by Market Segments 18.1.3.4. Sales Footprint 18.1.3.5. Strategy Overview 18.1.3.5.1. Marketing Strategy 18.1.3.5.2. Product Strategy 18.1.3.5.3. Channel Strategy 18.1.4. Owens Illinois 18.1.4.1. Overview 18.1.4.2. Product Portfolio 18.1.4.3. Profitability by Market Segments 18.1.4.4. Sales Footprint 18.1.4.5. Strategy Overview 18.1.4.5.1. Marketing Strategy 18.1.4.5.2. Product Strategy 18.1.4.5.3. Channel Strategy 18.1.5. Packlane 18.1.5.1. Overview 18.1.5.2. Product Portfolio 18.1.5.3. Profitability by Market Segments 18.1.5.4. Sales Footprint 18.1.5.5. Strategy Overview 18.1.5.5.1. Marketing Strategy 18.1.5.5.2. Product Strategy 18.1.5.5.3. Channel Strategy 18.1.6. Huhtamaki 18.1.6.1. Overview 18.1.6.2. Product Portfolio 18.1.6.3. Profitability by Market Segments 18.1.6.4. Sales Footprint 18.1.6.5. Strategy Overview 18.1.6.5.1. Marketing Strategy 18.1.6.5.2. Product Strategy 18.1.6.5.3. Channel Strategy 18.1.7. PakFactory 18.1.7.1. Overview 18.1.7.2. Product Portfolio 18.1.7.3. Profitability by Market Segments 18.1.7.4. Sales Footprint 18.1.7.5. Strategy Overview 18.1.7.5.1. Marketing Strategy 18.1.7.5.2. Product Strategy 18.1.7.5.3. Channel Strategy 18.1.8. DS Smith 18.1.8.1. Overview 18.1.8.2. Product Portfolio 18.1.8.3. Profitability by Market Segments 18.1.8.4. Sales Footprint 18.1.8.5. Strategy Overview 18.1.8.5.1. Marketing Strategy 18.1.8.5.2. Product Strategy 18.1.8.5.3. Channel Strategy 18.1.9. Westrock Company 18.1.9.1. Overview 18.1.9.2. Product Portfolio 18.1.9.3. Profitability by Market Segments 18.1.9.4. Sales Footprint 18.1.9.5. Strategy Overview 18.1.9.5.1. Marketing Strategy 18.1.9.5.2. Product Strategy 18.1.9.5.3. Channel Strategy 18.1.10. International Custom Packaging 18.1.10.1. Overview 18.1.10.2. Product Portfolio 18.1.10.3. Profitability by Market Segments 18.1.10.4. Sales Footprint 18.1.10.5. Strategy Overview 18.1.10.5.1. Marketing Strategy 18.1.10.5.2. Product Strategy 18.1.10.5.3. Channel Strategy 19. Assumptions & Acronyms Used 20. Research Methodology
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