The global custom lipstick shade market valuation is estimated at around USD 943.2 million in 2024. The industry size is very likely to surpass USD 2,424.1 million by 2034. The industry is slated to exhibit a CAGR of 9.9% from 2024 to 2034, with significant growth and manufacturing changes in the cosmetic industry.
Liquid top type has become instrumental in surging innovation and creativity in this industry. This is appealing to a broad spectrum of consumers seeking individualized and high-performance lip products. The universal appeal of customized lipstick shades has contributed to their growing popularity in diverse consumer segments.
They enable custom lipstick brands to attract a broad customer base. Also, different finishes and a variety of customization options align with the current trend of natural and effortless beauty, appealing to an understated look. This industry-specific success can also be linked to the rise of personalized beauty preferences.
Social media marketing has become increasingly popular in the promotion of beauty products. Innovative personalized lipsticks are seeing huge demand. Innovation supported by 3D printing technology has attracted attention to the custom lipstick shade market. Digital images of lips can be obtained using hand-held 3D scanners, and then they can be transferred to 3D computer graphics software.
Three elements are required for the lipstick applicator: a lipstick mold, a cap, and a base. Fusion Deposition Modelling, a 3D printing technique, is utilized for producing personalized lipstick applicators. Such innovations have propelled the beauty industry to new heights, aiming for vast expansion with a global presence.
The lipstick industry has particularly focused on partnerships and facility expansion to flourish and expand its customer base. This has increased its growth opportunities. For example, in January 2019, Avon Products Inc. announced the availability of over 100 products to its customers in Sao Paulo, Brazil, and Bogota and Medellin in Colombia.
| Attributes | Description |
|---|---|
| Expected Global Custom Lipstick Shade Market Size (2024E) | USD 943.2 million |
| Projected Global Custom Lipstick Shade Market Value (2034F) | USD 2,424.1 million |
| Value-based CAGR (2024 to 2034) | 9.9% CAGR |
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
Trend of Tailored Lipstick Shade
Increasing trends toward personalized and unique beauty products have driven consumers' preferences for individualized options. Demand for customization aligns with a growing emphasis on self-expression in the beauty industry. This has led to a surge in the popularity of custom lipstick shades.
Advancements in Technology and Formulations
Technological advancements have made it easier for beauty brands to offer customizable options, allowing customers to mix and match shades to create their own unique lip colors.
This mix and match approach has attracted a wide range of consumers seeking products that reflect their individual styles and preferences. Also, the trend of nude colors and matching shades to attire has made the custom lipstick shade industry more popular, as customers can opt for and achieve any desired result.
Impact of Social Media and Online Beauty Communities
Beauty influencers and content creators have showcased the versatility and creativity of custom lip colors. This is sparking consumer interest and driving a craze for personalized offerings.
Prominent beauty brands have foreseen the potential of these products, expanding their portfolio to cater to more personalized options, meet soaring global demand, and cover international boundaries. Thus, the custom lipstick shade market is seen to have immense growth in the future.
Custom Lipsticks Face Tough Competition from Low-cost Alternatives
Strong competition from other lip products poses a challenge to the growth of this industry. Consumers have a wide range of low-cost options to choose from, which adds a hurdle to the custom lipstick shade market. Also, compliance with regulatory standards and the cost of testing can impact the product development process.
Concerns regarding the drying effect caused by mixing shades act as a restraint. Similarly, clean beauty trends are focusing on consumers to minimize the use of cosmetics, which is hampering the adoption and, thus, sales of the custom lipstick shades industry.
The global custom lipstick shade market was valued at USD 609.1 million in 2019, with a CAGR of 9.1% from 2019 to 2023. The industry faced issues back then due to unawareness of the availability of customization features and restrictions due to the pandemic.
With the onset of eCommerce and social media marketing, the promotion of beauty products, like lipstick, eyeliner, kajal, blush, and others, has built brand awareness. Also, major companies targeted customers with marketing campaigns, aiming at lead generation through social media platforms. Innovative personalized lipstick applicators supported by 3D printing technology gained attraction in recent years.
Changing customer preferences have caused the lipstick industry to experience major demand for lipstick products from the working women population. It has thus gained huge momentum among women, owing to its matte finish and smooth, creamy texture. Awareness among customers and the millennial generation of the benefits of hydrating ingredients in custom-based lipsticks has kept the industry gaining pace.
The industry is likely to register a CAGR of 9.9% through 2034, owing to its popularity among all generations. The trend of customization and fashion addiction has created significant requirements for unique and safe custom-based lipsticks. Nude finishes, natural textures, and bold shades have made this sector skyrocket with various fashion events and self-attire consciousness.
Principal Consultant
The section below defines share value and current trends, driving the development of top segments in the custom lipstick shade industry. With different product types available like sticks, liquid, crayons, pencils, creams, and others, liquid types dominate. Also, different finish types such as matte, crème, gloss, metallic, shimmer, and crème hold commendable positions owing to their moisturizing and miscible effects.
The liquid type in the custom lipstick shade market tops with a share of 29.9% in 2024. The smooth and glossy finish of liquid custom lipstick shades is gaining prominence in this industry. This glossy finish of liquid tops offers a luxurious and long-lasting effect. These qualities make them particularly appealing to consumers seeking high-quality and glamorous lip products.
| Segment | Liquid (Product Type) |
|---|---|
| Value Share (2024) | 29.9% |
Liquid formulas allow precise application, enabling users to achieve a flawless and professional-looking finish. This resonates with the increasing demand for precision and convenience in the sector.
The versatility of liquid top types and their ability to be customized to a wide range of shades and finishes have positioned them as a favored choice among professionals. Compatibility with various pigments and additives allows for a diverse array of colors and effects. Therefore, the liquid type is prominent in the custom lipstick shade industry.
The versatile appeal and popularity of the crème finish type among consumers have gained prominence in this industry.
This finish offers a smooth and creamy texture, providing a high-quality look to custom lipstick shades. Also, the crème finish is known for its moisturizing properties. This moisturizing property of crème makes it a desirable choice for individuals opting for both color and nourishment in lipstick products.
| Segment | Crème (Finish Type) |
|---|---|
| Value Share (2024) | 30.4% |
Crème finish in the custom lipstick shade industry covers a value share of 30.4% in 2024. The crème top finish has carved a niche in the market, catering to the growing needs of customers and prioritizing both aesthetics and lip care. The crème top finish aligns with the current trend of natural and effortless beauty. Thus, consumers who seek a polished yet understated look are increasing the demand for the crème finish type in the industry.
The section describes the CAGRs of different countries, showing significant changes in the development of the custom lipstick shade market. Embracing customized beauty solutions and discovering new technological advancements in the beauty sector have facilitated the growth of the countries mentioned in this section.
| Countries | CAGR 2024 to 2034 |
|---|---|
| India | 15.7% |
| Singapore | 13.2% |
| Japan | 12.8% |
| China | 12.6% |
| United States | 7.6% |
Influence of K-beauty and J-beauty trends on consumer preference, along with increasing disposable incomes in India, shows expansion at a nascent speed. Also, India is buoyant, supported by a flourishing beauty industry, and cultural emphasis on grooming and aesthetics is contributing hugely to the success of the custom lipstick shade market.
The popularity of halal-certified and long-lasting lipstick formulations in India has gained immense traction to this day. Thus, industry growth is foreseen to skyrocket at a CAGR of 15.7% through 2034.
With many home brands and loyal customers, the Indian landscape is seen to cover mass expansion, considering growing beauty salons and huge demand for makeup at any event. Many startups and big existing brands are launching custom lip paint shades to cater to different skin tones of the Indian populace. Thus, the industry is set to see big progress in the coming years, considering growing beauty trends and the expanding cosmetic sector.
The increasing trend of mixing shades and creating personalized custom lip colors has generated significant sales in the Japanese industry. Consumers in Japan are showing a strong preference for unique and individualized lip products. The trend of creating custom lipstick shades has gained momentum in Japan, with consumers embracing the concept of blending colors to get the desired look.
Japan is very likely to exhibit a CAGR of 12.8% from 2024 to 2034, aligning with current trends. The introduction of a new product portfolio gaining attention and positive reception from consumers is what Japanese brands are focused on.
Japan’s custom lipstick shade market is developing with the launch of a new line by many Japanese beauty brands. They offer a wide range of customizable shades and finishes. Thus, leading Japanese beauty brands are unveiling innovative services with online interfaces of personalized websites, targeting local and global customer bases.
The beauty industry in the United States has witnessed substantial growth. Consumers show a strong inclination toward personalized and premium beauty products in American countries. Increasing expenditure on beauty products indicates accelerated demand for customized cosmetic products.
Prominent beauty brands like MAC, Sephora, and Kylie Cosmetics have contributed to the expansion of the custom lipstick shade market. The United States is estimated to report a CAGR of 7.6% through 2034, keenly studying the impact of online platforms on the success of the custom lip-paint industry.
The rise of beauty influencers and online beauty content creators has led to soaring consumer awareness and interest in personalized beauty products. Accessibility and convenience offered by online platforms have made buyers explore diverse ranges of brands, amplifying expansion.
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
Industry players are focused on partnerships and facility expansion to expand their customer base and increase opportunities. Also, celebrity endorsements and sponsoring big fashion events have brought in substantial revenue to the sector.
Online platforms and social media are booming to cater to the success of this sector, as key companies are betting on them for marketing. Online platforms have integrated many technological advancements to provide customers with personalized features, making it easier and more accessible to buy their tailored shade.
Industry Updates
Based on product type, the industry is divided into stick, liquid, crayon, pencil, cream, and other types.
When it comes to finish type, the industry is classified into matte, crème, gloss, metallic, shimmer, and other finish types.
In terms of ingredient, the industry is categorized into organic, conventional, vegan, and other ingredients.
Custom lipstick shades are available through various sales channels including supermarkets or hypermarkets, beauty retailers, specialty stores, company-owned websites, eCommerce portals, and other sales channels.
A regional analysis has been carried out in key countries of North America, Latin America, Asia Pacific, Middle East and Africa (MEA), and Europe.
Industry is set to reach USD 943.2 million in 2024.
The industry valuation is expected to reach USD 2,424.1 million by 2034.
The industry is set to register a CAGR of 9.9% from 2024 to 2034.
Liquid lipstick shade type top the charts, with an industry share of 29.9% in 2024.
India is expected to progress at a CAGR of 15.7% through 2034.
1. Executive Summary 2. Industry Introduction, including Taxonomy and Market Definition 3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments 4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections 5. Pricing Analysis 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034 6.1. Color 6.2. Texture 6.3. Glitter Type 6.4. Aroma 6.5. Distribution Channel 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Color 7.1. Red 7.2. Maroon 7.3. Brown 7.4. Black 7.5. Other Colors 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Texture 8.1. Antioxidant Wax 8.2. Liquid Lipstick 8.3. Moisture Roll Wax 8.4. Gloss 8.5. Matte Wax 8.6. Tender Tones Wax 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Glitter Type 9.1. Without Glitter 9.2. Gold 9.3. Blue 9.4. Diamond 9.5. Silver 9.6. Green 9.7. Red 10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Aroma 10.1. Non Aromatic 10.2. Guava Pineapple 10.3. Coconut 10.4. Mandarin Berry 10.5. Pineapple Lily 10.6. Mint 10.7. Strawberry 10.8. Vanilla 10.9. Other Aromas 11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Distribution Channel 11.1. Subscription 11.2. Brand to Customer/ Direct Sales 11.3. Modern Trade 11.4. Specialty Stores 11.5. Mono Brand Stores 11.6. E-Commerce 11.7. Other Distribution Channels 12. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 12.1. North America 12.2. Latin America 12.3. Western Europe 12.4. South Asia 12.5. East Asia 12.6. Eastern Europe 12.7. Middle East & Africa 13. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 14. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 15. Western Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 16. South Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 17. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 18. Eastern Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 19. Middle East & Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 20. Sales Forecast 2024 to 2034 by Color, Texture, Glitter Type, Aroma, and Distribution Channel for 30 Countries 21. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard 22. Company Profile 22.1. Dermstore 22.2. Sephora 22.3. Curology 22.4. Liberty London 22.5. Beauty Pie 22.6. The Detox Market
Explore Consumer Product Insights
View Reports
Custom Lipstick Shade Market
