Custom Hearing Aids Market Snapshot (2023 to 2033)

The global custom hearing aids market was US$ 9,544.2 million in 2022 and is expected to reach US$ 10,085.5 million in 2023 and US$ 18,861.5 million in 2033. It is set to grow at a steady pace by showcasing a CAGR of 6.5% in the forecast period from 2023 to 2033.

Rising cases of chronic inflammation, vascular disorder, noise exposure, genetic susceptibility, and physiological aging of the ear may also cause hearing loss among the geriatric population.

The emergence of smart devices and the surging prevalence of hearing loss are anticipated to propel the demand for invisible hearing aids in the upcoming years.

Custom hearing aids are specially developed devices that can cater to the needs of each patient. These are made by taking earmold impressions of patients. The ongoing development of unique devices that can be wirelessly connected to smartphones is a major factor that is set to accelerate the growth.

The high demand for cochlear implants, especially among children suffering from auditory nerve damage or hearing loss is anticipated to spur the market. The increasing focus of manufacturers on the development of new features, such as high sound processing, Bluetooth connectivity, rechargeable batteries, and smartphone compatibility is also likely to drive the digital hearing aids market.

For instance, Signia, the United States-based hearing aid manufacturer, launched its custom hearing aids named Insio Charge&Go AX. These are built upon the organization’s Augmented Xperience (AX) platform. These can process background noise and speech separately with the help of two advanced processors. The development of similar other products by renowned companies worldwide is projected to boost the sales of custom hearing aids.

Attributes Details
Projected Forecast Value (2022) US$ 9,544.2 million
Projected Forecast Value (2023) US$10, 085.5 million
Projected Forecast Value (2033) US$ 18,861.5 million
Growth rate 6.5% CAGR
Forecast period 2023 to 2033

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Global Custom Hearing Aids Market Historical Analysis (2017 to 2022) Vs. Forecast Outlook (2023 to 2033)

The global custom hearing aids market expanded at a CAGR of 4.9% between 2017 and 2022. Growth forecasts remain optimistic, with the market predicted to exhibit a CAGR of 6.5% from 2023 and 2033.

Hearing aid technology has advanced dangerously in the last decade. The introduction of smart technologies and digital platforms in tiny devices has approved various patients in overcoming their issues leading to improvement in their hearing experience.

Growth in the awareness and initiatives taken about hearing aid devices are further anticipated to provide potential opportunities for the growth of the hearing aid accessories market in the coming years.

Prominent Drivers Spearheading Custom Hearing Aids Market Growth

Increasing Cases of Noise-Induced Hearing Loss

The increasing cases of noise-induced hearing loss are expected to bode well for the custom hearing aid market growth in the future. Untreated hearing loss in children can often lead to difficulties with social engagement, learning, and language development. Thus, it is extremely important to examine and monitor hearing functions in children. This factor is set to influence the growth in the market positively.

According to the World Health Organization (WHO), more than 430 million people (34 million children and 432 million adults) across the globe require rehabilitation to address their disabling hearing loss. The organization predicts that over 700 million people will have disabling hearing loss by the end of 2050 worldwide. These numbers are expected to continue in the forthcoming years, thereby boosting the market.

Sabyasachi Ghosh
Sabyasachi Ghosh

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Challenges Faced by the Custom Hearing Aids Industry

High Cost of Canal Hearing Aids

As custom in-the-canal hearing aids provide a discreet listening experience and high power, these are more expensive than behind-the-ear devices. These devices are also not suitable for children as their ear canals change frequently.

These do not have any manual control on the outer shell as they are meant to sit inside the ear for a long period of time. Compared to larger hearing aids, in-the-canal devices are smaller in size and have lesser features.

In-the-ear hearing aids, on the other hand, may not be preferred by patients suffering from mild hearing loss as the entire ear will be plugged up with these devices. The receiver of these aids often gets clogged with moisture and earwax, which may also hamper their demand. Spurred by the aforementioned factors, the sales of custom hearing aids may decline in the evaluation period.

Region-wise Analysis

Region/Country The United States
Key Growth Factors
  • Presence of well-established healthcare infrastructure.
  • Low regulatory barriers.
  • A rise in healthcare expenditure.
Key Statistic Captured a market share of 36.3% in 2022.
Region/Country North America
Key Growth Factors
  • Presence of a high geriatric population.
  • Increase in research and development activities.
Key Statistic Estimated to record a value share of 42% in 2022.
Region/Country China
Key Growth Factors
  • Dominant custom hearing aids batteries market share in the near future.
Key Statistic Anticipated to develop a 10.1% CAGR from 2023 to 2033.
Region/Country India
Key Growth Factors
  • High levels of noise pollution.
  • Rising cases of hearing loss boost the market.
Key Statistic Forecasted to record at 7.6% CAGR from 2023 to 2033.

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Category-wise Analysis

Category Product
Sub Category In-The-Ear (ITE) Hearing Aids
Key Growth Factors
  • Hearing aids like these help in picking up sound from the microphone, sent through an amplifier and into the ear canal.
  • Have larger hearing aid batteries with longer battery lives.
  • Help in hearing phone conversations as well as sounds in public facilities like schools, airports, etc.
Key Statistics Attained a market share of 66.8% in 2022.
Category End-user
Sub Category Hospitals
Key Growth Factors
  • Augments and heightens the effectiveness of many other parts of the health system.
  • Provides continuous availability of services for acute and complex conditions.
  • Safer place where the patients can be properly treated.
Key Statistics Captured a market share of 44.4% in 2022.

Market Competition

The global custom hearing aids market houses numerous large- and small-scale players. Some of them are Sivantos, William Demant, Sonova, Oticon, Starkey Hearing Technologies, GN Resound, Widex, Amplifon, Audina Hearing Instruments Inc., and Cochlear Ltd

Leading manufacturers present in the global market for best hearing aids are focusing on expanding their existing portfolios and market consolidation. Some of the other key players are aiming to deliver cutting-edge hearing aid devices equipped with lithium-ion batteries. Meanwhile, a few other companies are striving to incorporate advanced technologies and develop new apps to enable users to communicate with their healthcare professionals.

Some of the new developments are-

  • In November 2022, Sivantos Pte. Ltd. and the Tøpholm and Westermann families, owners of Widex A/S (“Widex”), announced the successful completion of the business combination between Sivantos and Widex.
  • In January 2023, Sivantos, Inc. developed, manufactured, and sold hearing aids and hearing aid accessories. The company offered behind-the-ear, in-the-ear, and canal hearing aids; digital and wireless hearing devices; hearing aids for children; custom hearing protection devices for swimmers, etc.

Report Scope

Report Attribute Details
Growth Rate CAGR of 6.5% from 2023 to 2033
Base Year for Estimation 2022
Historical Data 2017 to 2022
Forecast Period 2023 to 2033
Quantitative Units Revenue in US$ million and CAGR from 2023 to 2033
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered
  • Product Type
  • Application
  • Region
Regions Covered
  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia and Pacific
  • East Asia
  • The Middle East and Africa
Key Countries Profiled
  • The United States
  • Canada
  • Brazil
  • Mexico
  • Rest of Latin America
  • Germany
  • The United Kingdom
  • France
  • Spain
  • Italy
  • Rest of Western Europe
  • Poland
  • Russia
  • Czech Republic
  • Romania
  • Rest of Eastern Europe
  • India
  • Bangladesh
  • Australia
  • New Zealand
  • Rest of South Asia and the Pacific
  • China
  • Japan
  • South Korea
  • GCC countries
  • South Africa
  • Israel
  • Rest of the Middle East and Africa
Key Companies Profiled
  • Sivantos
  • William Demant
  • Sonova
  • Oticon
  • Starkey Hearing Technologies
  • GN Resound
  • Widex
  • Amplifon
  • Audina Hearing Instruments Inc.
  • Cochlear Ltd

Key Segments Profiled in the Custom Hearing Aids Market

By Product Type:

  • In-The-Ear Hearing Aid
  • In-The-Canal Hearing Aid

By Application:

  • Hospital
  • Hearing Aid Clinics
  • Retail Stores
  • Online Stores

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia and Pacific
  • East Asia
  • The Middle East and Africa

Frequently Asked Questions

How Big is the Custom Hearing Aids Market?

The market is valued at US$ 10,085.5 million in 2023.

Who are the Key Custom Hearing Aids Market Players?

Sivantos, William Demant, Sonova are the key market players.

What is the Growth Forecast for the Custom Hearing Aids Market?

The market is forecast to register a CAGR of 6.5% through 2033.

What is the Projected Market Size in 2033?

The market is expected to reach US$ 18,861.5 million by 2033.

How was the Historical Performance of the Market?

The market registered a CAGR of 4.9% From 2018 to 2022.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Global Market Analysis 2017 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2017 to 2022
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Product Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2017 to 2022
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033
        5.3.1. In-The-Ear Hearing Aid
        5.3.2. In-The-Canal Hearing Aid
    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2017 to 2022
    5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033
6. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Application
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Application, 2017 to 2022
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Application, 2023 to 2033
        6.3.1. Hospital
        6.3.2. Hearing Aid Clinics
        6.3.3. Retail Stores
        6.3.4. Online Stores
    6.4. Y-o-Y Growth Trend Analysis By Application, 2017 to 2022
    6.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033
7. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Region
    7.1. Introduction
    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2017 to 2022
    7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033
        7.3.1. North America
        7.3.2. Latin America
        7.3.3. Western Europe
        7.3.4. Eastern Europe
        7.3.5. South Asia and Pacific
        7.3.6. East Asia
        7.3.7. Middle East and Africa
    7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
    8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022
    8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        8.2.1. By Country
            8.2.1.1. USA
            8.2.1.2. Canada
        8.2.2. By Product Type
        8.2.3. By Application
    8.3. Market Attractiveness Analysis
        8.3.1. By Country
        8.3.2. By Product Type
        8.3.3. By Application
    8.4. Key Takeaways
9. Latin America Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022
    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        9.2.1. By Country
            9.2.1.1. Brazil
            9.2.1.2. Mexico
            9.2.1.3. Rest of Latin America
        9.2.2. By Product Type
        9.2.3. By Application
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Product Type
        9.3.3. By Application
    9.4. Key Takeaways
10. Western Europe Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022
    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        10.2.1. By Country
            10.2.1.1. Germany
            10.2.1.2. UK
            10.2.1.3. France
            10.2.1.4. Spain
            10.2.1.5. Italy
            10.2.1.6. Rest of Western Europe
        10.2.2. By Product Type
        10.2.3. By Application
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Product Type
        10.3.3. By Application
    10.4. Key Takeaways
11. Eastern Europe Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022
    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Country
            11.2.1.1. Poland
            11.2.1.2. Russia
            11.2.1.3. Czech Republic
            11.2.1.4. Romania
            11.2.1.5. Rest of Eastern Europe
        11.2.2. By Product Type
        11.2.3. By Application
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Product Type
        11.3.3. By Application
    11.4. Key Takeaways
12. South Asia and Pacific Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022
    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Country
            12.2.1.1. India
            12.2.1.2. Bangladesh
            12.2.1.3. Australia
            12.2.1.4. New Zealand
            12.2.1.5. Rest of South Asia and Pacific
        12.2.2. By Product Type
        12.2.3. By Application
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Product Type
        12.3.3. By Application
    12.4. Key Takeaways
13. East Asia Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022
    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        13.2.1. By Country
            13.2.1.1. China
            13.2.1.2. Japan
            13.2.1.3. South Korea
        13.2.2. By Product Type
        13.2.3. By Application
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Product Type
        13.3.3. By Application
    13.4. Key Takeaways
14. Middle East and Africa Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022
    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        14.2.1. By Country
            14.2.1.1. GCC Countries
            14.2.1.2. South Africa
            14.2.1.3. Israel
            14.2.1.4. Rest of MEA
        14.2.2. By Product Type
        14.2.3. By Application
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Product Type
        14.3.3. By Application
    14.4. Key Takeaways
15. Key Countries Market Analysis
    15.1. USA
        15.1.1. Pricing Analysis
        15.1.2. Market Share Analysis, 2022
            15.1.2.1. By Product Type
            15.1.2.2. By Application
    15.2. Canada
        15.2.1. Pricing Analysis
        15.2.2. Market Share Analysis, 2022
            15.2.2.1. By Product Type
            15.2.2.2. By Application
    15.3. Brazil
        15.3.1. Pricing Analysis
        15.3.2. Market Share Analysis, 2022
            15.3.2.1. By Product Type
            15.3.2.2. By Application
    15.4. Mexico
        15.4.1. Pricing Analysis
        15.4.2. Market Share Analysis, 2022
            15.4.2.1. By Product Type
            15.4.2.2. By Application
    15.5. Germany
        15.5.1. Pricing Analysis
        15.5.2. Market Share Analysis, 2022
            15.5.2.1. By Product Type
            15.5.2.2. By Application
    15.6. UK
        15.6.1. Pricing Analysis
        15.6.2. Market Share Analysis, 2022
            15.6.2.1. By Product Type
            15.6.2.2. By Application
    15.7. France
        15.7.1. Pricing Analysis
        15.7.2. Market Share Analysis, 2022
            15.7.2.1. By Product Type
            15.7.2.2. By Application
    15.8. Spain
        15.8.1. Pricing Analysis
        15.8.2. Market Share Analysis, 2022
            15.8.2.1. By Product Type
            15.8.2.2. By Application
    15.9. Italy
        15.9.1. Pricing Analysis
        15.9.2. Market Share Analysis, 2022
            15.9.2.1. By Product Type
            15.9.2.2. By Application
    15.10. Poland
        15.10.1. Pricing Analysis
        15.10.2. Market Share Analysis, 2022
            15.10.2.1. By Product Type
            15.10.2.2. By Application
    15.11. Russia
        15.11.1. Pricing Analysis
        15.11.2. Market Share Analysis, 2022
            15.11.2.1. By Product Type
            15.11.2.2. By Application
    15.12. Czech Republic
        15.12.1. Pricing Analysis
        15.12.2. Market Share Analysis, 2022
            15.12.2.1. By Product Type
            15.12.2.2. By Application
    15.13. Romania
        15.13.1. Pricing Analysis
        15.13.2. Market Share Analysis, 2022
            15.13.2.1. By Product Type
            15.13.2.2. By Application
    15.14. India
        15.14.1. Pricing Analysis
        15.14.2. Market Share Analysis, 2022
            15.14.2.1. By Product Type
            15.14.2.2. By Application
    15.15. Bangladesh
        15.15.1. Pricing Analysis
        15.15.2. Market Share Analysis, 2022
            15.15.2.1. By Product Type
            15.15.2.2. By Application
    15.16. Australia
        15.16.1. Pricing Analysis
        15.16.2. Market Share Analysis, 2022
            15.16.2.1. By Product Type
            15.16.2.2. By Application
    15.17. New Zealand
        15.17.1. Pricing Analysis
        15.17.2. Market Share Analysis, 2022
            15.17.2.1. By Product Type
            15.17.2.2. By Application
    15.18. China
        15.18.1. Pricing Analysis
        15.18.2. Market Share Analysis, 2022
            15.18.2.1. By Product Type
            15.18.2.2. By Application
    15.19. Japan
        15.19.1. Pricing Analysis
        15.19.2. Market Share Analysis, 2022
            15.19.2.1. By Product Type
            15.19.2.2. By Application
    15.20. South Korea
        15.20.1. Pricing Analysis
        15.20.2. Market Share Analysis, 2022
            15.20.2.1. By Product Type
            15.20.2.2. By Application
    15.21. GCC Countries
        15.21.1. Pricing Analysis
        15.21.2. Market Share Analysis, 2022
            15.21.2.1. By Product Type
            15.21.2.2. By Application
    15.22. South Africa
        15.22.1. Pricing Analysis
        15.22.2. Market Share Analysis, 2022
            15.22.2.1. By Product Type
            15.22.2.2. By Application
    15.23. Israel
        15.23.1. Pricing Analysis
        15.23.2. Market Share Analysis, 2022
            15.23.2.1. By Product Type
            15.23.2.2. By Application
16. Market Structure Analysis
    16.1. Competition Dashboard
    16.2. Competition Benchmarking
    16.3. Market Share Analysis of Top Players
        16.3.1. By Regional
        16.3.2. By Product Type
        16.3.3. By Application
17. Competition Analysis
    17.1. Competition Deep Dive
        17.1.1. Sivantos
            17.1.1.1. Overview
            17.1.1.2. Product Portfolio
            17.1.1.3. Profitability by Market Segments
            17.1.1.4. Sales Footprint
            17.1.1.5. Strategy Overview
                17.1.1.5.1. Marketing Strategy
                17.1.1.5.2. Product Strategy
                17.1.1.5.3. Channel Strategy
        17.1.2. William Demant
            17.1.2.1. Overview
            17.1.2.2. Product Portfolio
            17.1.2.3. Profitability by Market Segments
            17.1.2.4. Sales Footprint
            17.1.2.5. Strategy Overview
                17.1.2.5.1. Marketing Strategy
                17.1.2.5.2. Product Strategy
                17.1.2.5.3. Channel Strategy
        17.1.3. Sonova
            17.1.3.1. Overview
            17.1.3.2. Product Portfolio
            17.1.3.3. Profitability by Market Segments
            17.1.3.4. Sales Footprint
            17.1.3.5. Strategy Overview
                17.1.3.5.1. Marketing Strategy
                17.1.3.5.2. Product Strategy
                17.1.3.5.3. Channel Strategy
        17.1.4. Oticon
            17.1.4.1. Overview
            17.1.4.2. Product Portfolio
            17.1.4.3. Profitability by Market Segments
            17.1.4.4. Sales Footprint
            17.1.4.5. Strategy Overview
                17.1.4.5.1. Marketing Strategy
                17.1.4.5.2. Product Strategy
                17.1.4.5.3. Channel Strategy
        17.1.5. Starkey Hearing Technologies
            17.1.5.1. Overview
            17.1.5.2. Product Portfolio
            17.1.5.3. Profitability by Market Segments
            17.1.5.4. Sales Footprint
            17.1.5.5. Strategy Overview
                17.1.5.5.1. Marketing Strategy
                17.1.5.5.2. Product Strategy
                17.1.5.5.3. Channel Strategy
        17.1.6. GN Resound
            17.1.6.1. Overview
            17.1.6.2. Product Portfolio
            17.1.6.3. Profitability by Market Segments
            17.1.6.4. Sales Footprint
            17.1.6.5. Strategy Overview
                17.1.6.5.1. Marketing Strategy
                17.1.6.5.2. Product Strategy
                17.1.6.5.3. Channel Strategy
        17.1.7. Widex
            17.1.7.1. Overview
            17.1.7.2. Product Portfolio
            17.1.7.3. Profitability by Market Segments
            17.1.7.4. Sales Footprint
            17.1.7.5. Strategy Overview
                17.1.7.5.1. Marketing Strategy
                17.1.7.5.2. Product Strategy
                17.1.7.5.3. Channel Strategy
        17.1.8. Amplifon
            17.1.8.1. Overview
            17.1.8.2. Product Portfolio
            17.1.8.3. Profitability by Market Segments
            17.1.8.4. Sales Footprint
            17.1.8.5. Strategy Overview
                17.1.8.5.1. Marketing Strategy
                17.1.8.5.2. Product Strategy
                17.1.8.5.3. Channel Strategy
        17.1.9. Audina Hearing Instruments Inc.
            17.1.9.1. Overview
            17.1.9.2. Product Portfolio
            17.1.9.3. Profitability by Market Segments
            17.1.9.4. Sales Footprint
            17.1.9.5. Strategy Overview
                17.1.9.5.1. Marketing Strategy
                17.1.9.5.2. Product Strategy
                17.1.9.5.3. Channel Strategy
        17.1.10. Cochlear Ltd
            17.1.10.1. Overview
            17.1.10.2. Product Portfolio
            17.1.10.3. Profitability by Market Segments
            17.1.10.4. Sales Footprint
            17.1.10.5. Strategy Overview
                17.1.10.5.1. Marketing Strategy
                17.1.10.5.2. Product Strategy
                17.1.10.5.3. Channel Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
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