The global Curling Irons Market is expected to advance at a CAGR of 7.1% during the forecast period. In 2023, the market size is estimated to be at USD 2,471.5 million. By 2033, the valuation is expected to surge beyond USD 4,918.2 million.
Key factors that might propel the market growth are
Technological advancements in the hairstyling tools market are making inroads in the curling irons market. Consumers are inclining towards products that offer multiple benefits and come with various attachments to create different hairstyles. These factors are expected to surge the sales of curling irons in the market.
Some new advances that have taken place in the market include manufacturers launching products with added heat-protection functions. Manufacturers are launching curling irons with a variety of features and functions.
These curling irons come with technologies such as 360-degree rotations, vitamin coatings, and anti-oxidant ingredients.
Key reasons for the growth can be attributed to growing interest in personal appearance and styling in order to develop an attractive personality. Increasing social media influence, product promotions by beauty and style influencers are some of the key market drivers.
Wide range of hairstyling tutorials are available on the internet and such videos are motivating the consumers to buy the curling irons.
For instance, Revlon offers its Nutrifusion range of hair styling products which includes three curling irons and a straightener. These products are infused with macadamia and moringa extract to protect the hair from heat and improve the natural luster and hair conditioning properties.
Despite these prospects, there are some likely challenges that market may encounter. The high costs associated with advanced curling rods and wands might hamper sales. Technologically advanced hair styling tools that offer multiple functions are being retailed at higher price points.
Besides this, increasing concerns regarding hair damage, dryness, and roughness caused by excessive use of heat emitted from hair styling products are limiting their adoption.
North America is expected to be the leading market for curling irons during the forecast period. Presence of numerous vloggers who are into fashion and related sector is expected to be the key factor. The vloggers are inspiring their followers to buy more of curling irons. Moreover, the region is also home to massive number of hair stylists.
| Attributes | Value |
|---|---|
| Curling Irons Market Value (2018) | USD 1,785 million |
| Curling Irons Market Value (2022) | USD 2,312.2 million |
| Curling Irons Market Expected Value (2023) | USD 2,471.5 million |
| Curling Irons Market Forecast Value (2033) | USD 4,918.2 million |
| Curling Irons Market Expected CAGR (2023 to 2033) | 7.1% |
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
Sales of curling irons are forecast to increase at a 7.1% CAGR, in comparison to the 6.7% CAGR registered between 2017 to 2022. Based on the market research, the market posted a CAGR of 6.9% from 2022 to 2023.
| Region | North America |
|---|---|
| Country | United States |
| Market Share in Region | 80.4% |
| Region | Europe |
|---|---|
| Country | Germany |
| Market Share in Region | 18% |
| Region | Asia Pacific |
|---|---|
| Country | China |
| Market Share in Region | 39.7% |
| Region | Asia Pacific |
|---|---|
| Country | Japan |
| Market Share in Region | 39% |
| Region | Asia Pacific |
|---|---|
| Country | India |
| Market Share in Region | 25.9% |
| Region | Australia |
|---|---|
| Country | Australia |
| Market Share in Region | 64% |
Manufacturers in the United States are Launching Triple Barrel Curling Iron
Demand for curling irons in the United States is expected to gain momentum on the back of the introduction of various technologically-advanced hair styling products. As per FMI, the United States is expected to dominate the North America market over the forecast period. The North America market is expected to hold a market share of around 35%.
The presence of leading hair styling tools manufacturers such as Dyson, Revlon, and Helen of Troy is expected to augment the growth in the market. In addition to this, increasing preference for accessible, portable, and convenient hair styling tools for household usage is expected to boost sales in the market in the forthcoming years.
Consumers in Germany are Seeking Multi-Functional Curling Wands
Germany is anticipated to emerge as an attractive pocket for investments over the forecast period owing to rising demand for curling rods and wands for salon and household applications. The Europe curling irons market is forecast to account for a share of around 21% in the global curling irons market over the assessment period.
Increasing focus on personal appearance among consumers in Germany will continue boosting sales in the market. The introduction of various products that include heat protection systems, nutritive ingredient coatings, and interchangeable wands for different curling styles might augment the growth.
Increasing Sales of Curling Irons through E-commerce is Boosting Sales in China
China is anticipated to account for a lion's share in the East Asia market due to the wide availability of hair styling products at online retail channels. The East Asia curling irons market is projected to hold 15.5% of the total curling irons market share over the forecast period.
Growing social media influence in the country is spurring demand for various hair styling tools in the country. Celebrity endorsements and brand promotional activities conducted by key manufacturers are boosting sales in the market. With product innovations, the trend is anticipated to continue in the forthcoming years.
Principal Consultant
| Segment | Sales Channel |
|---|---|
| Attributes | Hypermarkets/Supermarkets |
| Market Share | 45.1% |
| Segment | Application |
|---|---|
| Attributes | Commercial |
| Market Share | 72.5% |
Growing Usage of Curling Wands for Commercial Purpose Would Augment Growth
Increasing preference for achieving trendy and stylish hairstyles by consumers at B2B centers like parlor, saloon, etc is anticipated to boost sales in this segment.
Massive increase in the number of people who are visiting these stores to work on their personality and surging disposable income are the key factors. This is expected to bode well for the growth of the market.
Discounts and Deals Offered by Brands will Fuel Sales of Curling Rods in Hypermarkets/Supermarkets
Based on the sales channel, demand in the hypermarkets/supermarkets segment may continue gaining traction over the forecast period. Wide availability of a variety of hair styling products, effective presentation and demonstration by the sales partners is expected to surge growth. Most importantly, the tangibility factor associated with stores might continue pushing sales for this segment over the assessment period.
Product Innovations in Curling Tongs will Augment
Based on product type, sales in the curling togs segment might command a dominant share of the market. Growth can be attributed to the convenience and effective styling offered by these products. Manufacturers are launching tripper barrel curling tongs in the market to expand their product portfolios. This is expected to have a positive impact on the growth of the curling irons market.
Consumers and Stylists are Preferring Economy Range Curling Irons
By price range, the economy price range segment is anticipated to expand at a considerable pace over the forecast period. Consumers are preferring economy and mid-range hair styling products for household usage, which is expected to drive sales in this segment over the forecast period.
Heat Protection offered by Ceramic Curling Irons might Increase the growth rate of ceramic curling iron market
In terms of material type, demand in the ceramic segment is forecast to remain high. Rising awareness regarding heat damage caused by hair styling products is compelling consumers to invest in ceramic-based curling irons and wands.
These products regulate the temperature and protect hair's natural luster and shine without causing damage, dryness, and roughness. Therefore, there might be an increase in the growth rate of curling irons and wands market.
Surging Demand for Portable Hair Styling Appliances might fuel sales of Cordless Curling Irons
Based on the type, sales of cordless curling irons are projected to gain traction over the forecast period. Increasing preference for automatic and battery-operated hair styling tools for household usage and easy handling while traveling is are some factors that are anticipated to boost sales.
Gloamoriser, which is based out in the United Kingdom, was grabbing headlines as it developed world’s first Bluetooth straighteners. All this was done by linking the device with an app, which allows the owner to set heat and style settings. The app can also be used to switch off the straighteners within Bluetooth range.
The researchers demonstrated that they could send several commands over Bluetooth, like upper and lower temperature limit, and the shut-down time as well. Over the years, the estimated annual revenue for the company has been between USD 100,000 to USD 5 million.
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
The manufacturers are on a mission to work on innovative products and services which empower people to take care of their health and wellbeing. The idea is to cooperate with healthcare workers to transform the way care is provided through innovative solutions. In February 2023, Philips was recognized as one of the top innovators for 10th consecutive year.
Dominant players in the market
| Company | Description |
|---|---|
| Geolon | Geolon has been specializing exclusively in hair tools. Established in 2008, Geolon is known for its creative designs, consistent high quality, and smooth pre-sales and after-sales service. The company has collaborated with more than 50 international brands, including majority of the players in North America and Western Europe. Geolon has an unrivalled experience in creating turnkey solutions for its clients - from design and development to the state-of-the-art manufacturing and assembly. |
| Philips | Philips is driven by the purpose of improving people’s health and wellbeing through meaningful innovation. The company aims to improve 2.5 billion lives by 2030, including 400 million in the underserved areas. The innovations are driven by consumer and customer needs. Philips also has a proud heritage of ground-breaking innovation that stretches back almost 130 years. Therefore, meaningful innovation focused on customer’s needs remains at the heart of everything that the company has been doing. |
| Spectrum Brands | Spectrum Brands is a home essentials company trusted by millions of consumers worldwide. The company has been producing brands which has improved the way people live life at home – from making their meals, looking at their best and caring for their pets to securing, enhancing, and cleaning their homes and freeing their space from unwanted weeds and pests. The company is lead by its values of trust, accountability, and collaboration to serve others through this common mission ‘making living better at home’. |
Other key players profiled: Conair Corporation, Helen of Troy, Curlingiron.org, Lunata Beauty, Dyson, Revlon, Inc., Andis Company
The market is valued at USD 4,918.2 million in 2023.
Geolon, and Philip are key curling irons market players.
Curling tongs is likely to remain preferred through 2033.
Players opt for mergers and acquisitions.
India, Japan, and China dominate the Asian market.
1. Executive Summary | Curling Irons Market 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Curling Tongs 5.2. Curling Wands 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Material Type 6.1. Ceramic 6.2. Plastic 6.3. Steel 6.4. Titanium 6.5. Iron 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Technology 7.1. Corded 7.2. Cordless 7.3. Hybrid 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 8.1. Household 8.2. Commercial 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channels 9.1. Hypermarkets/Supermarkets 9.2. Convenience Stores 9.3. Specialty Stores 9.4. Multi-brand Stores 9.5. Online Retailers 10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 10.1. North America 10.2. Latin America 10.3. Europe 10.4. Asia Pacific 10.5. MEA 11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. Key Countries Market Analysis 17. Market Structure Analysis 18. Competition Analysis 18.1. Koninklijike Phillips N.V. 18.2. Conair Corporation 18.3. Havells India Ltd. 18.4. Wella Operations USA LLC 18.5. Spectrum Brands, Inc. 18.6. Lunata Beauty 18.7. Dyson 18.8. Revlon, Inc. 18.9. Andis Company 18.10. Geloon 18.11. Coty Inc. 19. Assumptions & Acronyms Used 20. Research Methodology
Explore Consumer Product Insights
View Reports
Curling Irons Market
