The cupuacu butter market share is anticipated to reach USD 44.7 million in 2024. The industry is projected to witness a CAGR of 6.2% in the ten-year time frame, with total value reaching USD 81.4 million by 2034.
Cupuacu butter, also referred to as theobroma grandiflorum seed butter, is popularly used in the creation of sweets and ice creams. Chocolates are also made from cupuacu, famously called 'cupulate'. Cupuacu butter is softer, thus offering convenience and benefits more than what cocoa butter promises.
Cupuacu butter is finding multiple applications in the personal care industry, making it a prominent user. Due to the high water absorption and moisture retention capacity, the butter is widely used in hair and skin products. This butter revives the natural elasticity and humidity upon its application.
Cupuacu butter is used for damaged and frizzy hair, dry and curly hair, damaged skin, skin disorders, and a variety of hair and skin products. Such wide-use cases are projected to appreciate the market’s fortune over the next decade.
Consumers are showing a developing interest in natural and clean ingredients. The inclusion of these ingredients is thus impacting the purchasing decisions of potential customers. As a result, players are adding plant-based ingredients like cupucau butter in skincare and cosmetics.
The healthcare sector is also recognizing the benefits of cupuacu butter. Doctors are prescribing the product for stimulating healing processes and curing dermatitis skin disorders. This will likely create new growth avenues for manufacturers during the assessment period.
Phytosterols present in cupuacu butter induce an anti-inflammatory action in the skin by operating as free radical scavengers. Cupuacu butter also has antioxidant properties, essential fatty acids, and large quantities of phosphorus, which promote skin and hair health. High adoption of this butter in pharmaceutical formulations is set to boost sales growth.
| Attributes | Description |
|---|---|
| Estimated Global Cupuacu Butter Market Size (2024E) | USD 44.7 million |
| Projected Global Cupuacu Butter Market Value (2034F) | USD 81.4 million |
| Value-based CAGR (2024 to 2034) | 6.2% |
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The proliferation of Social Media Promoting Benefits of Cupuacu Butter Market
Health and wellness trends are creating a heightened demand for herbal cosmetic products. Thanks to social media and various digital platforms, people are consuming knowledge at a fast speed, which is influencing consumer preferences.
The digital platforms also promote herbal cosmetic products, highlighting their ample benefits. Players in the cupuacu butter industry are projected to exert their focus on marketing and branding to boost their sales.
Surging Vegan Population Creating Demand for Bioactive Ingredients
The worldwide vegan population is rapidly increasing. Additionally, modern consumers are also showing concerns about the functional properties of ingredients in food and cosmetic products. This is fueling the demand for bioactive ingredients like cupuacu butter.
In the food and beverage sector, this butter is predicted to be used for its distinct phytochemical called theophylline, small traces of caffeine, and the Grandin. As it contains a low content of caffeine, cupuacu is slowly gaining traction as an ideal substitute for chocolate.
Clinical Trials and Studies Exhibit the Efficacy of Cupuacu Butter in Skin Care Regimen
Cupuacu butter, apart from its use in regulating water balance, also helps control the activities of the lipid layer inside the skin. It is widely used in cosmetic products. In recent years, the newer skin care solutions available across hospitals, home health, and long-term care facilities have been incorporating this distinct ingredient.
In the latest study conducted in a 127-bed long-term care unit, outcomes for an advanced skin care regimen using cupuacu moisturizer, butter cleanser, and protectant were optimistic. Results showed an 86% reduction in xerosis, a 45% decline in physician-prescribed treatment for denuded skin, and a 55% decrease in skin tears. Such results are promising for cupuacu butter’s future in the skin care field.
The global cupuacu butter market share was valued at USD 41.9 million in 2023. During the historical period, the industry registered a CAGR of 7.5%. From 2024 to 2034, the market is forecast to expand at a 6.2% CAGR. The slight variation in growth expectations is arising due to the increasing use of shea butter and mango, apart from other factors.
The sector is flourishing on the back of growing research and development activities to create an evidence body for the benefits of theobroma grandiflorum seed butter for hair and skin. With wide research studies supporting its use across end-use industries, demand for the product is set to rise.
Other factors influencing the cupuacu butter market growth include expanding application scope, increasing awareness, and growing knowledge about botanicals in human nutrition. Similarly, surging demand for natural ingredients and ongoing functional food craze will likely benefit the sector.
The rising frequency of product launches further propels the industry forward. This allows customers to easily connect with the consumers and serve the rising demand for cupuacu products.
Players are projected to focus on strengthening the distribution channel to drive product sales. Leading companies are also leveraging eCommerce platforms to sell their offerings across geographical territories.
Principal Consultant
Cupuacu butter comes from the cupuacu tree in Brazil. Thus, being native to South America, it finds traditional use in the region. However, other regions, particularly Europe and North America, are also seeing greater use of the butter, especially as its food and cosmetics applications rise.
| Countries | CAGR (2024 to 2034) |
|---|---|
| Japan | 7.9% |
| China | 6.9% |
| United States | 6.5% |
| South Korea | 8.3% |
| United Kingdom | 7.4% |
The United States industry is set to progress at a CAGR of 6.5% from 2024 to 2034. This is attributable to growing product usage in the nation’s cosmetics and personal care sector.
The cosmetics industry in the United States is mammoth, and organic ingredients are in high demand. Lip balms and skin-softening solutions are especially in great demand in the country. Thus, the use of the target butter in the United States is multiplying, leading to industry development.
South Korea's cupuacu butter market share is set to register a CAGR of 8.3% during the forecast period. High consumer spending on cosmetic and personal care products and the growing popularity of K-cosmetics are key factors behind this growth.
K-cosmetics’ popularity in South Korea is burgeoning. K-cosmetics manufacturers are always on the lookout for new ingredients to help their products become even better. The butter is just another ingredient that is earning the confidence of manufacturers. Thus, the sector has a bright future in South Korea.
The United Kingdom cupuacu butter market Demand is projected to register a CAGR of 7.4% throughout the forecast period. This can be attributed to increasing online sales of cosmetic products in the nation.
The online boom has revolutionized the cosmetics industry in the United Kingdom. Online retailers are further pulling in customers through attractive pricing, utilizing discounts and offers. Thus, there is more room to experiment for manufacturers.
Producers are thus encouraged to incorporate ingredients like cupuacu butter, with consumers more than willing to try out new products. This will likely play a key role in boosting growth across the nation.
| Segment | Refined (Grade) |
|---|---|
| Value Share (2023) | 47% |
End users mostly prefer refined form of the butter owing to its natural appeal and qualities required for high-performance cosmetic and skincare products. The target segment held 47% of the cupuacu butter market share in 2023.
No doubt that the butter has a rich history of being used in its unrefined form. However, refined form is given precedence in the contemporary world. Refining the butter allows it to be applicable better in its various applications. Especially in the cosmetics industry, there is a wide need to refine the butter before its use.
Another sub-segment that is in for growth over the next decade is highly refined butter. As more scrutiny is paid to ingredients in food, the highly refined version of the product is seeing more demand.
| Segment | Moisturizing Agent (Function) |
|---|---|
| Value Share (2023) | 52% |
Moisturizing agent application of the butter accounted for 52% of the market share in 2023. This is attributable to increasing usage of this butter skin care and cosmetic products due to its excellent moisturizing capabilities.
Cupuacu butter’s ability to provide moisturization is considered unparalleled. It is even preferred by some cosmetic manufacturers over popular ingredients like shea butter. Its ability to penetrate the skin in a quick manner and provide moisturization more effectively is also praised. Thus, the use of butter as a moisturizing agent is growing.
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Competitors in the cupuacu butter market are turning to the fledging ingredient to provide enhanced capabilities to their products. The entry of more and more cosmetic brands into the industry is widening the scope of the product’s demand.
Leading companies are employing sustainable practices to attract eco-conscious customers and reduce environmental impact. Several players are highlighting the natural properties of the product as an emollient and a moisturizer. This will likely help in attracting consumers seeking natural ingredients in skincare and haircare items.
Many industry players are moving toward online platforms to expand their audience and reach. Similarly, using social media and other digital platforms for marketing purposes is becoming prevalent in the sector.
The Body Shop International Limited counts cupuacu butter among its varied range of butter, which is the choice of many consumers. Lush Ltd. recently expanded its range of color cosmetics line with a mascara that contains the target butter, showcasing its intention to keep experimenting with the product.
Industry Updates
Based on the grade, the cupuacu butter market is segmented into refined, unrefined, and highly refined.
Based on the function, the industry is trifurcated into moisturizing agents, emollients, and flavor enhancers.
In terms of end use, the sector is segmented into the cosmetics and skincare industry, food industry, confectionery industry, and others.
Analysis has been carried out in key countries of North America, Latin America, Europe, South Asia, East Asia, Oceania, and the Middle East and Africa.
The size of the cupuacu butter market is estimated to be USD 44.7 million in 2024.
The industry is expected to increase at a CAGR of 6.2% through 2034.
Sales in Korea are expected to soar at 8.3% CAGR through 2034.
Global revenue is set to reach USD 81.4 billion by 2034.
The Body Shop International Limited, Lush Ltd., and Aromaaz International.
The United States is poised to register a CAGR of 6.5%.
1. Executive Summary
2. Industry Introduction, including Taxonomy and Market Definition
3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments
4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections
5. Pricing Analysis
6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034
6.1. Grade
6.2. Function
6.3. End Use
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Grade
7.1. Refined
7.2. Unrefined
7.3. Highly Refined
8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Function
8.1. Moisturizing Agent
8.2. Emollient
8.3. Flavor Enhancer
9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By End Use
9.1. Cosmetics and Skincare Industry
9.2. Food Industry
9.3. Confectionery Industry
9.4. Others
10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
10.1. North America
10.2. Latin America
10.3. Western Europe
10.4. South Asia
10.5. East Asia
10.6. Eastern Europe
10.7. Middle East & Africa
11. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
12. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
13. Western Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
14. South Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
15. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
16. Eastern Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
17. Middle East & Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
18. Sales Forecast 2024 to 2034 by Grade, Function, and End Use for 30 Countries
19. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard
20. Company Profile
20.1. Beraca Ingredientes Naturais S/A
20.2. The Body Shop International Limited
20.3. Lush Ltd
20.4. Aromaaz International
20.5. Natura & Co Holding S.A
20.6. Croda International Plc
20.7. Akoma Skincare
20.8. Creations From Eden Inc
20.9. Rainforest Chica
20.10. Organique Monoi Tahiti
20.11. Carana Agroflorestal Ltd
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Cupuacu Butter Market
