Cultures Market

Cultures Market Snapshot

Data from market research conducted by Future Market Insights (FMI) shows that the Cultures Market generated sales of nearly USD 1.3 billion in 2022.

Attribute	Details
Market Size Value in 2022	USD 1.3 billion
Market Forecast Value in 2032	USD 2.1 billion
Global Growth Rate (2022 to 2032)	4.3%
Forecast Period	2022 to 2032
Market Share of India in South Asia	58.0%

The market is likely to grow at a CAGR of 4.3% through 2032 with a projection value of USD 2.1 billion. The starter segment is the most lucrative segment and will reach USD 653 million in revenue by the end of 2032.

The Global Cultures Market represents a fragmented landscape. The top companies hold a market share of up to 25% in the global cultures market. The brisk adoption of starter cultures for alcoholic & non-alcoholic beverages’ production is contributing significantly to the cultures’ market growth.

There is also a profitable prospect projected for freeze-dried cultures through 2032. Regionally, Asia-Pacific is going to experience a consistent rise in sales of cultures and is supposed to outrank the European cultures market through 2032.

Fermented foods have become popular in recent years giving way to a profitable market of food cultures. Functional dairy products have created huge competition among microbial culture companies.

Probiotics and functional foods are the latest trends in the market capturing the world across, from the USA to developing regions. Microbial culture is also having affinity from the manufacturers due to the growing acceptance of the bio-preservation process, which is a great alternative to chemical and physical preservation.

How The Market Progressed Till June 2022?

Particulars	Details
H1 2021	4.3%
H1 2022 Projected	4.3%
H1 2022 Expected	4.7%
BPS Change	- 47.3 ↓

FMI presents a half-yearly comparison analysis and review of the market growth rates and further development prospects in the global market. The market is predominantly influenced by certain demographic and innovation factors under the subjective impact of macro and industry factors.

Some new developments that have taken place in these markets include:

• A substantial increase in the food-borne diseases worldwide is driving the demand for microbial food cultures.
• Increasing demand for antibiotics to fight various microbial infections is fueling the growth of the global culture market.
• Advanced technologies are used by companies for the production of microbial food cultures under strictly controlled conditions.

The global market for Cultures is witnessing H1 2021 growth at the magnitude of 4.3%. However, this growth is not evenly spread across all regions, with the developing markets recording higher growth rates of 4.7%. Thus, leaving the gap of -47.3 BPS points between expected and projected growth during H1 2022.

Key reasons for this change in growth rate are attributed to slow/rapid uptake of the market during the first half of the forecast period owing to improving end-user demand in key economies and their booming populations.

In particular, China and India are both seeing an increase in their consumption pattern which is resulting in increased demand for the Cultures market. Additionally, many other market segments are expected to perform fairly and attain promising growth prospects in the next half of the projection period.

Despite these positive prospects, there are some likely challenges that stay ahead for the industry including the shift in consumer preferences, stringent trade barriers, low degree of security in raw material supply, and other manufacturing inputs.

Adoption Of Starter Cultures For Alcoholic & Non-Alcoholic Beverage Production To Contribute Significantly To Cultures Market Growth

Owing to high-demand applications in the beverages sector, the starter culture is likely to witness significant traction in the cultures market throughout the forecast period. Production of wine, beer, buttermilk, kefir, and other popular beverages demands the induction of unique and intense flavors, which is mainly achieved by adding starter cultures.

A heap of potential business opportunities is presumed to exist in the starter culture segment, observing the current rate of technological advancements involved in fermentation processes.

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Profitable Prospects Projected For Freeze-Dried Cultures

Freeze-dried cultures are gaining prominence in the cultures market, especially in fermented beverages and functional dairy products. While freeze-dried cultures exhibit superior quality and allow long-term storage owing to their enhanced shelf life, they also present an additional advantage of maintaining the original culture structure intact. The growing popularity of free-dried cultures is expected to drive a slew of innovations in the competitive landscape.

Besides food processing companies, freeze-dried cultures are likely to gain ground among consumers for preparing products such as sourdough bread and homemade yogurts. The dramatic growth of probiotics will also push the demand for freeze-dried cultures in the near future.

The Asia Pacific To Experience A Consistent Spike

The exploding growth of the food and beverages industry has been undergoing a rapid paradigm shift to the Asian market, following Europe and North America. While China remains in the top position with the presence of myriad food manufacturing and processing units, the Indian F&B sector will continue to be primarily driven by the dairy segment that has been witnessing enormous innovation in recent years.

Saturated markets in Europe and North America cumulatively account for over 160,000 tonnes in terms of volume.

APEJ’s cultures market is expected to witness substantial growth in the sauces, dressings, and condiments section as a result of the growing fast-food culture and the prospering QSR (quick service restaurants) sector.

Bakery and confectionery have been identified to become the second-largest consumer of cultures in APEJ, followed by dried and chilled/frozen processed foods. Beverages are also slated to contribute a considerable share in the total consumption of cultures across Asia.

Looking at its consistently growing volume share in the global cultures market, APEJ may outgrow Europe in the next few years. This growth is prominently attributed to the highest growth prospects estimated for starter cultures, i.e. at 6% CAGR in APEJ.

Competition Landscape: Global Cultures Market

Stringent regulatory norms set by governments have been shaping the developmental strategies of key players in the Cultures market. While Cargill, BASF, DuPont, Ingredion, and others are maintaining their focus on product quality, strengthening the distribution network is also expected to remain a key strategy for better customer outreach.

Promotional strategies are also being reassessed, in addition to a repositioning of the brand in the global cultures market.

Companies in Cultures Market are increasingly keeping a keen eye on capturing real-time consumer perceptions, including changing taste preferences and evolving interests. Specialty ingredients are also expected to gain the spotlight among Cultures market players. Recently, a majority of leading companies in the Cultures landscape have also been indulging in new product launches.

• DuPont Nutrition & Health launched a new culture portfolio that has been specifically formulated for photo-fermentation products. These cultures are available in the freeze-dried format and are ideal for use in small and large-scale production processes.
• Chr. Hansen also brought in 10 brand new next-gen cultures to the cultures market with an objective to introduce a substitute for synthetic preservatives based on cheese and yogurt. Available in free-dried pellet format, these cultures are expected to gain traction for the added benefit of extended shelf life.
• DSM launched its “Delvo” cheese cultures to create the highly specific taste and texture of the Castellano-type cheese in the market. The new culture is formed by coagulants, bulk starts, lipases, and cheese-coating solutions.

Tate & Lyle Plc also introduced a new tapioca-based starch in European and MEA cultures markets. The company also launched over 15 non-GMO, clean labeled starches, adding value to its existing portfolio.

Market Taxonomy: Cultures Market

The global cultures market is segmented on the basis of product type, application, and region. These market segments are further segmented into sub-segments. The report provides detail on each and every segment along with the segment expected to be the largest in the market.

Scope Of Report

Attribute	Details
Market Size Value in 2021	USD 1.3 billion
Market Forecast Value in 2032	USD 2.1 billion
Global Growth Rate	4.3%
Forecast Period	2022 to 2032
Historical Data Available for	2017 to 2021
Market Analysis	MT for Volume and USD Mn for Value
Key Regions Covered	North America; Latin America; Europe; Japan; APEJ and MEA
Key Countries Covered	United States, Canada, Brazil, Mexico, Argentina, EU5, Russia, Australia, New Zealand, India, China, ASEAN, Japan, GCC countries, North Africa, South Africa, others.
Key Market Segments Covered	Product Type, Application, and Region
Key Companies Profiled	Cargill; BASF; DuPont; Ingredion; Chr. Hansen; Kerry Group; Koninklijke; Tate & Lyle Plc; Others
Pricing	Available upon Request

Key Market Segments

By Product Type:

• Starter
• Adjunct
• Probiotic
• Other types

By Application:

• Beverages
• Sauces, dressings, and condiments
• Bakery & Confectionery
• Dried Processed Food
• Sweet & Savoury Snacks
• Frozen and Chilled processed food
• Other Applications

By Region:

• North America
• Latin America
• Europe
• Japan
• APEJ
• MEA

Frequently Asked Questions

How much is the Cultures market currently worth?

Currently, the global Cultures market is worth more than USD 1.3 Billion.

At what CAGR is the market expected to grow?

Cultures consumption is expected to grow at a CAGR of around 4.3% during the period 2022 to 2032.

How was the performance in the last five years?

In terms of revenue, cultures grew at a CAGR of around 4% during 2017 to 2021.

What are the key trends boosting Cultures sales?

Organic characteristics of cultures, increasing demand for fermented food and beverages, rising health awareness among masses, and continuous innovation in the food and beverage space are driving the market.

How are market players reacting to the new developments in the market?

Market players are opting for innovations, technological advancement, investments in research and development, new product launches, and extensive promotion among end-users.

Which are the major countries driving demand for cultures?

The USA, Canada, India, China, Germany, UK and France are the major countries driving demand for cultures.

Who are the major players in Cultures Market?

The major players involved in the cultures market are Ingredion Incorporated, DuPont, Chr. Hansen A/S, Koninklijke DSM N.V., Tate and Lyle, and Kerry Group among others.

What outlook does APEJ provide?

APEJ is expected to record the highest growth rate of 6% among other regions in the global cultures market.

At what level does the report reflect pricing analysis?

The report presents a detailed cost analysis of cultures based on product type i.e. starters, adjuncts, and probiotics.