The global Cultured Wheat Flour Market size is estimated to exhibit an impressive growth rate from 2023 to 2033. The global market is anticipated to cross a valuation of USD 58.6 million in 2023. It is expected to reach a valuation of USD 137.2 million by 2033, staggering at a CAGR of 8.8% during the forecast period.
Cultured wheat flour is a relatively new ingredient that has gained traction in the market due to its ability to improve the nutritional value of numerous products. Hence, manufacturers have started focusing on offering novel products made up of cultured wheat flour along with fortifying it with other beneficial nutrients.
Increasing trend for clean label food items and eating healthy is set to positively affect the global market as awareness regarding fermented foods is increasing. This rising trend can be observed in Europe where cultured wheat flour is used as a sourdough in baking.
Another factor contributing to increasing demand for cultured wheat flour is its ability to reduce environmental impact compared to other processed products. Industrial processing uses huge amounts of energy and other resources. However, production of cultured wheat flour uses raw materials which are already grown for human consumption.
Use of cultured wheat flour in pet food is also set to show promising growth in the market in the next ten years. As awareness among consumers regarding gut health and wellness of their pets is rising, cultured wheat flour demand would expand.
Traditional animal feeds consist of grain such as corn and rice, which lack the beneficial microorganisms required for food absorption. Hence, key brands are focusing on including cultured wheat flour that has the ability to improve palatability and gastrointestinal tracts of pets.
With an increasing number of people adopting specific dietary lifestyles such as gluten-free, paleo, or vegan, there is a growing demand for alternative flours that can accommodate these preferences. Cultured wheat flour could potentially be a part of this trend if it is developed as a suitable alternative for certain dietary needs.
The culinary world constantly seeks innovation and diversity. Chefs, bakers, and home cooks are often interested in exploring new ingredients & flavors to enhance their recipes.
Alternative flours can offer novel taste profiles and textures. Hence, there might be a growing demand for unique flours such as cultured wheat flour to experiment with in various recipes.
Modern consumers are also becoming more health-conscious and are seeking out healthier food options. Alternative flours such as whole wheat, spelt, or quinoa flour, are often perceived as healthier alternatives to refined wheat flour.
It is due to their higher fiber content, lower glycemic index, or specific nutritional profiles. If cultured wheat flour offers unique health benefits or characteristics, it can attract interest from health-conscious individuals.
| Attribute | Key Insights |
|---|---|
| Cultured Wheat Flour Market Estimated Size (2023E) | USD 58.6 million |
| Projected Market Valuation (2033F) | USD 137.2 million |
| Value-based CAGR (2023 to 2033) | 8.8% |
| Collective Market Size: Top 3 Countries | USD 97.7 million |
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| Market Statistics | Details |
|---|---|
| Jan to Jun (H1), 2021 (A) | 6.2% |
| Jul to Dec (H2), 2021 (A) | 6.8% |
| Jan to Jun (H1), 2022 Projected (P) | 7.2% |
| Jan to Jun (H1), 2022 Outlook (O) | 6.9% |
| Jul to Dec (H2), 2022 Outlook (O) | 8.2% |
| JUL to Dec (H2), 2022 Projected (P) | 7.9% |
| Jan to Jun (H1), 2023 Projected (P) | 7.2% |
| BPS Change: H1, 2022 (O) to H1,2022 (P) | 30 |
| BPS Change: H1, 2022 (O) to H1,2021 (A) | 73 |
| BPS Change: H2, 2022 (O) to H2, 2022 (P) | -30 |
| BPS Change: H2, 2022 (O) to H2, 2022 (A) | 143 |
During the historical period from 2018 to 2022, the global cultured wheat flour market experienced growth at a CAGR of 7.2%. Rapid expansion of the clean label food sector is expected to drive the market during the forecast period. The market is hence set to attain a CAGR of 8.8% from 2023 to 2033.
Millennials are known for their adventurous and open-minded approach to food. They enjoy trying new flavors, cuisines, and ingredients.
Alternative flours such as spelt, quinoa, or buckwheat flour, offer unique taste profiles and can be used in a variety of recipes. Cultured wheat flour, with its ability to offer distinct flavors or characteristics, might appeal to millennials seeking culinary exploration and experimentation.
Millennials also often exhibit a strong concern for sustainability and the environment. They tend to gravitate toward food products that are produced using sustainable and environmentally friendly methods.
Cultured wheat flour is developed using sustainable practices and has a lower environmental impact compared to traditional wheat flour production. Hence, it might attract millennials who are conscious of their ecological footprint.
As knowledge about different flour options has expanded, along with their availability in stores and online platforms, demand for alternative flours has risen. This increased accessibility and awareness might have contributed to growing demand for alternative flours in the past.
Food allergies and intolerances have also become more prevalent, and wheat is a common allergen or sensitivity trigger for a few individuals. People with wheat allergies or gluten sensitivities might hence opt for alternative flours such as cultured wheat flour as a substitute in their diets.
As per the Food Allergy Research & Education (FARE), around 200,000 people in the United States need urgent medical treatment backed by allergic reactions to food items. Also, about 32 million adults in America are currently suffering from food allergies. These numbers are expected to surge in the next ten years, paving the way for cultured wheat flour vendors.
Cultured Wheat Flour Market:
| Attributes | Cultured Wheat Flour Market |
|---|---|
| CAGR (2023 to 2033) | 8.8% |
| Market Value (2033) | USD 137.2 million |
| Growth Factor | Rising demand for alternative flours among today’s health conscious consumers would help the market to expand. |
| Opportunity | Increasing demand for gluten-free and specialty diets is projected to create new opportunities. |
| Key Trend | Growing preference for healthier and diverse food options is a key trend. |
Wheat Protein Market:
| Attributes | Wheat Protein Market |
|---|---|
| CAGR (2023 to 2033) | 5.3% |
| Market Value (2033) | USD 5.7 billion |
| Growth Factor | Rising demand for plant-based protein sources is a key driver pushing demand in the market. |
| Opportunity | Key companies are meeting the needs of vegetarian, vegan, and flexitarian diets to expand their presence. |
| Key Trend | Increasing adoption of plant-based diets and sustainable food choices is one of the latest trends. |
Wheatgrass Products Market:
| Attributes | Wheatgrass Products Market |
|---|---|
| CAGR (2023 to 2033) | 6% |
| Market Value (2033) | USD 114,398.6 million |
| Growth Factor | Growing interest among millennial consumers in natural and functional foods is expected to aid demand. |
| Opportunity | Key manufacturers are set to capitalize on skyrocketing demand for health and wellness products. |
| Key Trend | Rising popularity of superfoods and holistic approaches to nutrition are likely to be leading trends. |
| Region | North America |
|---|---|
| Country | United States |
| CAGR | 9.2% |
| BPS Analysis | -176 |
| Market Value (2033) | USD 42.9 million |
| Region | Europe |
|---|---|
| Country | United Kingdom |
| CAGR | 3.5% |
| BPS Analysis | -324 |
| Market Value (2033) | USD 4.0 million |
| Region | Asia Pacific |
|---|---|
| Country | China |
| CAGR | 10.1% |
| BPS Analysis | -436 |
| Market Value (2033) | USD 12.2 million |
| Region | Asia Pacific |
|---|---|
| Country | India |
| CAGR | 7.9% |
| BPS Analysis | -479 |
| Market Value (2033) | USD 5.7 million |
| Region | Asia Pacific |
|---|---|
| Country | Japan |
| CAGR | 12.3% |
| BPS Analysis | 368 |
| Market Value (2033) | USD 8.3 million |
Expansion of Bakery and Confectionary Companies Might Fuel Demand for Cultured Wheat Starch in China
The cultured wheat flour market in China is projected to expand at a healthy CAGR of 10.1% during the forecast period. It is expected to achieve a market size of USD 12.2 million by 2033.
The bakery and confectionery sector is growing rapidly in China. It is, in turn, projected to drive demand for cultured wheat flour in the country. On the other hand, busy lifestyles led by individuals in China are creating demand for convenience foods such as baked products.
As cultured wheat flour enhances the texture and flavor of baked products, it is becoming a popular option among food manufacturers and bakers. Similarly, China has a long history of incorporating fermentation techniques in food and personal care sectors. Key manufacturers are utilizing this fermentation technique to innovate and offer novel products that meet current needs.
Trend of Cutting Animal Protein to Propel Cultured Wheat Flour Ingredient Demand in the United States
Future Market Insights (FMI) analyzed that the United States cultured wheat flour industry is anticipated to attain a CAGR of 9.2% in the assessment period. It is projected to hold a total value of USD 42.9 million in 2033.
A study conducted by the International Food Information Council (IFIC) in 2021 revealed that about 24% of individuals had increased their intake of plant-based protein, as compared to the previous year. About 19% of people consumed plant-based meat substitutes in the same year.
The study further shows an increasing preference for plant-based foods among modern consumers. Cultured wheat flour is set to serve as a source of plant-derived proteins in creating meat alternatives designed to simulate traditional burgers, sausages, and meatballs.
Manufacturers in the United States have also found out that mold inhibitors in bread can be replaced with cultured wheat flour. Hence, huge investments have been made to discover multiple uses of cultured wheat flour to make value-added products. It is projected to create new opportunities for key companies in the country.
Increasing Prevalence of Celiac Disease in the United Kingdom to Bolster Demand for Cultured Wheat Gluten
According to Future Market Insights (FMI), the United Kingdom cultured wheat flour market is projected to expand at a decent CAGR of 3.5% in the next ten years. It is predicted to hold a market share of 9.6% in 2033.
According to the Association of European Celiac Societies (AOECS), around 1 in 100 individuals in Europe are diagnosed with celiac disease. Using this ratio, it is calculated that more than 7 million individuals in the region are affected by celiac disease.
Only 25% of those people are getting a diagnosis. Celiac disease shows mild to severe symptoms and the only treatment to deal with it is to cut gluten-based foods from the diet.
As cultured wheat flour is gluten-free in nature, key players operating in Europe are utilizing this opportunity. They are aiming to create value-added products and differentiate from the competitors.
AB Mauri Foods Inc. and Cain Food Industries are among the key companies present in Europe. They are consistently strategizing by merging with or acquiring other firms to stay competitive in the market.
Increasing Trend of GMO-free and Additive-free Products to Push Organic Cultured Wheat Sales
Based on nature, the organic segment is expected to exhibit a lucrative CAGR of 11.7% during the forecast period. It is projected to be valued at USD 39.8 million in 2033.
As organic cultured wheat flour is free from preservatives and additives, it is becoming a viable choice for consumers who prefer GMO-free products. Moreover, consumer perception such as natural products being healthier than conventional has heightened in the past five years.
Manufacturers are hence leveraging this perception by spreading more awareness through marketing and promotional campaigns. They are also offering more transparency and clean-label products. All these factors have contributed to increased demand for organic cultured wheat flour over conventional ones.
Who is the Leading End User of Cultured Wheat Flour All across the Globe?
Fermented Wheat Flour to Find Extensive Usage in Bakeries Worldwide
The bakery segment is projected to hold the most prominent share of 51.5% in 2023 in terms of end user. However, the cheese segment is expected to witness a lucrative CAGR of 6.8% during the forecast period.
Cultured wheat flour is often perceived as a more natural and clean ingredient compared to a few other commercially processed flours. This aligns with growing demand for cleaner and minimally processed food products.
By incorporating cultured wheat flour in their recipes, bakeries can cater to rising preferences of consumers seeking more natural and wholesome baked goods.
As the bakery sector becomes increasingly competitive, adopting cultured wheat flour can provide bakeries with a unique selling proposition. It would also allow them to stand out from the crowd by offering specialty or artisanal products that incorporate this distinctive ingredient.
It can further foster innovation and creativity in product development. Hence, bakeries would be able to introduce new & exciting flavors and textures to their offerings.
In January 2022, for instance, MYBREAD Gluten Free Bakery introduced its Original Flatbread Pitas, offering a gluten-free option, at select Walmart stores. This launch provided consumers with a convenient and accessible choice for gluten-free flatbread pitas. It also helped the company in expanding its reach and availability through a leading retail partner.
Cultured wheat flour brands are focusing on attractive and informative packaging to catch consumers' attention and communicate the product's value. Clear labeling indicating unique qualities or benefits of cultured wheat flour would help consumers make informed purchasing decisions.
A few other companies are collaborating with restaurants, cafes, and food service providers to incorporate their product into menus. By offering unique dishes or baked goods made with cultured wheat flour, they can expose a larger audience to the flour's benefits and create high demand among food service establishments.
For instance,
| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | USD 58.6 million |
| Projected Market Valuation (2033) | USD 137.2 million |
| Value-based CAGR (2023 to 2033) | 8.8% |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | Value (USD million) and Volume (MT) |
| Key Regions Covered | Latin America; North America; Europe; East Asia; South Asia; Oceania; and Middle East & Africa |
| Key Countries Covered | Mexico, Russia, Argentina, Chile, Peru, Germany, Japan, Spain, United Kingdom, Netherlands, Belgium, France, United States, Poland, Canada, South Korea, Italy, India, Thailand, Brazil, Malaysia, Indonesia, Singapore, Australia, Nordic, China, New Zealand, GCC Countries, South Africa, Central Africa, and others |
| Key Market Segments Covered | Nature, End Use, and Regions |
| Key Companies Profiled | Mezzoni Foods; J&K Ingredients, Inc.; IFF Nutrition & Biosciences; Cain Food Industries; Glanbia Plc; Norman, Fox & Company; AB Mauri Food Inc.; Prathista Industries Limited; Jiangsu Boli Bioproducts Co., Ltd.; Limagrain - Ingrédients; Norman, Fox & Company; Limagrain Ingredients; Others |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Trends Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
Provision of customization facilities to alter copper products is a key trend in the market.
The market in 2023 is valued at USD 58.6 million.
A 7.2% CAGR was recorded from 2018 to 2022 for the market.
The top 3 countries account for USD 97.7 million in the market.
A market valuation of USD 39.8 million is predicted for the organic segment by 2033.
United States, Japan, and China are expected to dominate the market.
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Cultured Wheat Flour Market
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