Cultured Wheat Flour Market

Cultured Wheat Flour Market Outlook (2023 to 2033)

The global Cultured Wheat Flour Market size is estimated to exhibit an impressive growth rate from 2023 to 2033. The global market is anticipated to cross a valuation of USD 58.6 million in 2023. It is expected to reach a valuation of USD 137.2 million by 2033, staggering at a CAGR of 8.8% during the forecast period.

Cultured wheat flour is a relatively new ingredient that has gained traction in the market due to its ability to improve the nutritional value of numerous products. Hence, manufacturers have started focusing on offering novel products made up of cultured wheat flour along with fortifying it with other beneficial nutrients.

Increasing trend for clean label food items and eating healthy is set to positively affect the global market as awareness regarding fermented foods is increasing. This rising trend can be observed in Europe where cultured wheat flour is used as a sourdough in baking.

Another factor contributing to increasing demand for cultured wheat flour is its ability to reduce environmental impact compared to other processed products. Industrial processing uses huge amounts of energy and other resources. However, production of cultured wheat flour uses raw materials which are already grown for human consumption.

Use of cultured wheat flour in pet food is also set to show promising growth in the market in the next ten years. As awareness among consumers regarding gut health and wellness of their pets is rising, cultured wheat flour demand would expand.

Traditional animal feeds consist of grain such as corn and rice, which lack the beneficial microorganisms required for food absorption. Hence, key brands are focusing on including cultured wheat flour that has the ability to improve palatability and gastrointestinal tracts of pets.

With an increasing number of people adopting specific dietary lifestyles such as gluten-free, paleo, or vegan, there is a growing demand for alternative flours that can accommodate these preferences. Cultured wheat flour could potentially be a part of this trend if it is developed as a suitable alternative for certain dietary needs.

The culinary world constantly seeks innovation and diversity. Chefs, bakers, and home cooks are often interested in exploring new ingredients & flavors to enhance their recipes.

Alternative flours can offer novel taste profiles and textures. Hence, there might be a growing demand for unique flours such as cultured wheat flour to experiment with in various recipes.

Modern consumers are also becoming more health-conscious and are seeking out healthier food options. Alternative flours such as whole wheat, spelt, or quinoa flour, are often perceived as healthier alternatives to refined wheat flour.

It is due to their higher fiber content, lower glycemic index, or specific nutritional profiles. If cultured wheat flour offers unique health benefits or characteristics, it can attract interest from health-conscious individuals.

Attribute	Key Insights
Cultured Wheat Flour Market Estimated Size (2023E)	USD 58.6 million
Projected Market Valuation (2033F)	USD 137.2 million
Value-based CAGR (2023 to 2033)	8.8%
Collective Market Size: Top 3 Countries	USD 97.7 million

Key Trends Listed by Future Market Insights (FMI)

• Healthy ‘snackification’ trend is set to augment demand for cultured wheat flour products globally.
• Rising consumption of fermented foods is projected to drive growth in the market.
• A shift of gluten-intolerant individuals toward gluten-free cultured wheat flour as a safe alternative to conventional flour is a leading trend.
• Increasing popularity of plant-based diets is anticipated to create new prospects for the cultured wheat flour market.
• Incorporation of functional food & beverages fortified with essential nutrients is helping the market to expand.
• Food service operators are set to include cultured wheat flour in several food options to cater to different dietary requirements of consumers.
• Increasing focus on gut health is likely to propel demand for cultured wheat flour containing prebiotics and probiotics elements.

How Has the Market Progressed So Far in 2023?

Market Statistics	Details
Jan to Jun (H1), 2021 (A)	6.2%
Jul to Dec (H2), 2021 (A)	6.8%
Jan to Jun (H1), 2022 Projected (P)	7.2%
Jan to Jun (H1), 2022 Outlook (O)	6.9%
Jul to Dec (H2), 2022 Outlook (O)	8.2%
JUL to Dec (H2), 2022 Projected (P)	7.9%
Jan to Jun (H1), 2023 Projected (P)	7.2%
BPS Change: H1, 2022 (O) to H1,2022 (P)	30
BPS Change: H1, 2022 (O) to H1,2021 (A)	73
BPS Change: H2, 2022 (O) to H2, 2022 (P)	-30
BPS Change: H2, 2022 (O) to H2, 2022 (A)	143

2018 to 2022 Cultured Wheat Flour Sales Outlook Compared to Demand Forecast from 2023 to 2033

During the historical period from 2018 to 2022, the global cultured wheat flour market experienced growth at a CAGR of 7.2%. Rapid expansion of the clean label food sector is expected to drive the market during the forecast period. The market is hence set to attain a CAGR of 8.8% from 2023 to 2033.

Millennials are known for their adventurous and open-minded approach to food. They enjoy trying new flavors, cuisines, and ingredients.

Alternative flours such as spelt, quinoa, or buckwheat flour, offer unique taste profiles and can be used in a variety of recipes. Cultured wheat flour, with its ability to offer distinct flavors or characteristics, might appeal to millennials seeking culinary exploration and experimentation.

Millennials also often exhibit a strong concern for sustainability and the environment. They tend to gravitate toward food products that are produced using sustainable and environmentally friendly methods.

Cultured wheat flour is developed using sustainable practices and has a lower environmental impact compared to traditional wheat flour production. Hence, it might attract millennials who are conscious of their ecological footprint.

As knowledge about different flour options has expanded, along with their availability in stores and online platforms, demand for alternative flours has risen. This increased accessibility and awareness might have contributed to growing demand for alternative flours in the past.

Food allergies and intolerances have also become more prevalent, and wheat is a common allergen or sensitivity trigger for a few individuals. People with wheat allergies or gluten sensitivities might hence opt for alternative flours such as cultured wheat flour as a substitute in their diets.

As per the Food Allergy Research & Education (FARE), around 200,000 people in the United States need urgent medical treatment backed by allergic reactions to food items. Also, about 32 million adults in America are currently suffering from food allergies. These numbers are expected to surge in the next ten years, paving the way for cultured wheat flour vendors.

Adjacent Cultured Wheat Flour Markets Overview

Cultured Wheat Flour Market:

Attributes	Cultured Wheat Flour Market
CAGR (2023 to 2033)	8.8%
Market Value (2033)	USD 137.2 million
Growth Factor	Rising demand for alternative flours among today’s health conscious consumers would help the market to expand.
Opportunity	Increasing demand for gluten-free and specialty diets is projected to create new opportunities.
Key Trend	Growing preference for healthier and diverse food options is a key trend.

Wheat Protein Market:

Attributes	Wheat Protein Market
CAGR (2023 to 2033)	5.3%
Market Value (2033)	USD 5.7 billion
Growth Factor	Rising demand for plant-based protein sources is a key driver pushing demand in the market.
Opportunity	Key companies are meeting the needs of vegetarian, vegan, and flexitarian diets to expand their presence.
Key Trend	Increasing adoption of plant-based diets and sustainable food choices is one of the latest trends.

Wheatgrass Products Market:

Attributes	Wheatgrass Products Market
CAGR (2023 to 2033)	6%
Market Value (2033)	USD 114,398.6 million
Growth Factor	Growing interest among millennial consumers in natural and functional foods is expected to aid demand.
Opportunity	Key manufacturers are set to capitalize on skyrocketing demand for health and wellness products.
Key Trend	Rising popularity of superfoods and holistic approaches to nutrition are likely to be leading trends.

Top Drivers Pushing Cultured Wheat Flour Sales Worldwide

• Rising awareness of the health benefits associated with alternative flours is anticipated to augment sales of cultured wheat flour.
• Emerging demand from the flexitarian consumer segment, who seek to reduce meat consumption without fully adopting a vegetarian diet, would boost sales.
• Growing demand for innovative and sustainable food products is likely to boost sales of cultured wheat flour as a unique and eco-friendly option.
• Rising interest in functional foods and ingredients that offer specific nutritional benefits is expected to contribute to sales growth of cultured wheat flour.
• Expansion of distribution channels, including online platforms and specialty stores, is projected to increase accessibility and propel sales of cultured wheat flour.

Which Factors Might Hinder Cultured Wheat Flour Demand Globally?

• Limited awareness and understanding of cultured wheat flour might lead to hesitation or reluctance in trying a new and unfamiliar product.
• Higher production costs associated with cultivation and processing of cultured wheat flour can result in a surging price point compared to traditional wheat flour.
• Availability of alternative flour options such as almond flour or coconut flour might lead to competition for market share.
• Skepticism can hamper demand from traditional bakers and food manufacturers who might be reluctant to incorporate a new ingredient into their recipes or products.
• Regulatory challenges or restrictions related to the labeling and classification of cultured wheat flour might create barriers to market entry and consumer acceptance.

Country-wise Insights

Region	North America
Country	United States
CAGR	9.2%
BPS Analysis	-176
Market Value (2033)	USD 42.9 million

Region	Europe
Country	United Kingdom
CAGR	3.5%
BPS Analysis	-324
Market Value (2033)	USD 4.0 million

Region	Asia Pacific
Country	China
CAGR	10.1%
BPS Analysis	-436
Market Value (2033)	USD 12.2 million

Region	Asia Pacific
Country	India
CAGR	7.9%
BPS Analysis	-479
Market Value (2033)	USD 5.7 million

Region	Asia Pacific
Country	Japan
CAGR	12.3%
BPS Analysis	368
Market Value (2033)	USD 8.3 million

Why China is Considered an Attractive Market For Cultured Wheat Flour?

Expansion of Bakery and Confectionary Companies Might Fuel Demand for Cultured Wheat Starch in China

The cultured wheat flour market in China is projected to expand at a healthy CAGR of 10.1% during the forecast period. It is expected to achieve a market size of USD 12.2 million by 2033.

The bakery and confectionery sector is growing rapidly in China. It is, in turn, projected to drive demand for cultured wheat flour in the country. On the other hand, busy lifestyles led by individuals in China are creating demand for convenience foods such as baked products.

As cultured wheat flour enhances the texture and flavor of baked products, it is becoming a popular option among food manufacturers and bakers. Similarly, China has a long history of incorporating fermentation techniques in food and personal care sectors. Key manufacturers are utilizing this fermentation technique to innovate and offer novel products that meet current needs.

What Are the Factors Responsible for High Cultured Wheat Flour Demand in the United States?

Trend of Cutting Animal Protein to Propel Cultured Wheat Flour Ingredient Demand in the United States

Future Market Insights (FMI) analyzed that the United States cultured wheat flour industry is anticipated to attain a CAGR of 9.2% in the assessment period. It is projected to hold a total value of USD 42.9 million in 2033.

A study conducted by the International Food Information Council (IFIC) in 2021 revealed that about 24% of individuals had increased their intake of plant-based protein, as compared to the previous year. About 19% of people consumed plant-based meat substitutes in the same year.

The study further shows an increasing preference for plant-based foods among modern consumers. Cultured wheat flour is set to serve as a source of plant-derived proteins in creating meat alternatives designed to simulate traditional burgers, sausages, and meatballs.

Manufacturers in the United States have also found out that mold inhibitors in bread can be replaced with cultured wheat flour. Hence, huge investments have been made to discover multiple uses of cultured wheat flour to make value-added products. It is projected to create new opportunities for key companies in the country.

What is the Sales Outlook of Cultured Wheat Flour in the United Kingdom?

Increasing Prevalence of Celiac Disease in the United Kingdom to Bolster Demand for Cultured Wheat Gluten

According to Future Market Insights (FMI), the United Kingdom cultured wheat flour market is projected to expand at a decent CAGR of 3.5% in the next ten years. It is predicted to hold a market share of 9.6% in 2033.

According to the Association of European Celiac Societies (AOECS), around 1 in 100 individuals in Europe are diagnosed with celiac disease. Using this ratio, it is calculated that more than 7 million individuals in the region are affected by celiac disease.

Only 25% of those people are getting a diagnosis. Celiac disease shows mild to severe symptoms and the only treatment to deal with it is to cut gluten-based foods from the diet.

As cultured wheat flour is gluten-free in nature, key players operating in Europe are utilizing this opportunity. They are aiming to create value-added products and differentiate from the competitors.

AB Mauri Foods Inc. and Cain Food Industries are among the key companies present in Europe. They are consistently strategizing by merging with or acquiring other firms to stay competitive in the market.

Category-wise Insights

Which is the Most Preferred Nature of Cultured Wheat Flour Worldwide?

Increasing Trend of GMO-free and Additive-free Products to Push Organic Cultured Wheat Sales

Based on nature, the organic segment is expected to exhibit a lucrative CAGR of 11.7% during the forecast period. It is projected to be valued at USD 39.8 million in 2033.

As organic cultured wheat flour is free from preservatives and additives, it is becoming a viable choice for consumers who prefer GMO-free products. Moreover, consumer perception such as natural products being healthier than conventional has heightened in the past five years.

Manufacturers are hence leveraging this perception by spreading more awareness through marketing and promotional campaigns. They are also offering more transparency and clean-label products. All these factors have contributed to increased demand for organic cultured wheat flour over conventional ones.

Who is the Leading End User of Cultured Wheat Flour All across the Globe?

Fermented Wheat Flour to Find Extensive Usage in Bakeries Worldwide

The bakery segment is projected to hold the most prominent share of 51.5% in 2023 in terms of end user. However, the cheese segment is expected to witness a lucrative CAGR of 6.8% during the forecast period.

Cultured wheat flour is often perceived as a more natural and clean ingredient compared to a few other commercially processed flours. This aligns with growing demand for cleaner and minimally processed food products.

By incorporating cultured wheat flour in their recipes, bakeries can cater to rising preferences of consumers seeking more natural and wholesome baked goods.

As the bakery sector becomes increasingly competitive, adopting cultured wheat flour can provide bakeries with a unique selling proposition. It would also allow them to stand out from the crowd by offering specialty or artisanal products that incorporate this distinctive ingredient.

It can further foster innovation and creativity in product development. Hence, bakeries would be able to introduce new & exciting flavors and textures to their offerings.

In January 2022, for instance, MYBREAD Gluten Free Bakery introduced its Original Flatbread Pitas, offering a gluten-free option, at select Walmart stores. This launch provided consumers with a convenient and accessible choice for gluten-free flatbread pitas. It also helped the company in expanding its reach and availability through a leading retail partner.

Competitive Landscape

Cultured wheat flour brands are focusing on attractive and informative packaging to catch consumers' attention and communicate the product's value. Clear labeling indicating unique qualities or benefits of cultured wheat flour would help consumers make informed purchasing decisions.

A few other companies are collaborating with restaurants, cafes, and food service providers to incorporate their product into menus. By offering unique dishes or baked goods made with cultured wheat flour, they can expose a larger audience to the flour's benefits and create high demand among food service establishments.

For instance,

• In 2020, J&K Ingredients Corp., a New Jersey-based processor of baked foods products, was purchased by CORE Industrial Partners LLC, a Chicago-based private equity company. The company's product range is primarily comprised of organic, natural, and clean-label items.

Scope of the Report

Attribute	Details
Estimated Market Size (2023)	USD 58.6 million
Projected Market Valuation (2033)	USD 137.2 million
Value-based CAGR (2023 to 2033)	8.8%
Forecast Period	2023 to 2033
Historical Data Available for	2018 to 2022
Market Analysis	Value (USD million) and Volume (MT)
Key Regions Covered	Latin America; North America; Europe; East Asia; South Asia; Oceania; and Middle East & Africa
Key Countries Covered	Mexico, Russia, Argentina, Chile, Peru, Germany, Japan, Spain, United Kingdom, Netherlands, Belgium, France, United States, Poland, Canada, South Korea, Italy, India, Thailand, Brazil, Malaysia, Indonesia, Singapore, Australia, Nordic, China, New Zealand, GCC Countries, South Africa, Central Africa, and others
Key Market Segments Covered	Nature, End Use, and Regions
Key Companies Profiled	Mezzoni Foods; J&K Ingredients, Inc.; IFF Nutrition & Biosciences; Cain Food Industries; Glanbia Plc; Norman, Fox & Company; AB Mauri Food Inc.; Prathista Industries Limited; Jiangsu Boli Bioproducts Co., Ltd.; Limagrain - Ingrédients; Norman, Fox & Company; Limagrain Ingredients; Others
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Trends Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Cultured Wheat Flour Market Outlook by Category

By Nature:

• Organic
• Conventional

By End Use:

• Bakery
• Confectionery
• Cheese
• Dairy Products
• Salad Dressings
• Processed Meat
• Dips
• Spreads and Sauces
• Pet Food

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East & Africa

Frequently Asked Questions

Which Trends are Influencing the Market Growth Positively?

Provision of customization facilities to alter copper products is a key trend in the market.

What is the Cultured Wheat Flour market value in 2023?

The market in 2023 is valued at USD 58.6 million.

What was the historical CAGR of the market?

A 7.2% CAGR was recorded from 2018 to 2022 for the market.

What is the collective market size of the top 3 countries?

The top 3 countries account for USD 97.7 million in the market.

What is the projected value of the organic segment in the market?

A market valuation of USD 39.8 million is predicted for the organic segment by 2033.

Which countries dominate the Cultured Wheat Flour market?

United States, Japan, and China are expected to dominate the market.