Introduction

The global customer relationship management (CRM) application software is getting boosted due to the changing economic realities and an ever changing global business environment.

Presently, there are a number of factors that are decreasing loyalty amongst the customers, which include decreasing amount of trust in established brands, sloppy implementation of loyalty programs, the inability of the companies to match with the expectation of their customers and an informed consumer whose focus is on price to performance benefits.

Keeping in view such factors, a customer relationship management application software is one of the most potent methods for retaining customers and for creating and maintaining robust customer relationships.

The customer relationship management application software will continue to maintain a steady progress due to increasing focus of the enterprises on the customer engagement which is an important strategy to keep the customers satisfied and due to the emergence of the social media platforms. 

According to the assessment of Future Market Insights, the global CRM application software market is forecasted to reach a figure of about US$ 62,200 Mn in 2022 and is poised to exhibit a robust CAGR in the period of assessment.

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North America Market Set to Dominate the Global CRM application software Market in Terms of Revenue

The market in North America is set to dominate the global CRM application software market in terms of value and this trend is projected to sustain itself throughout the assessment period. North America CRM application software market is the most attractive market, growing at a robust CAGR over the forecast period.

CRM Application Software Market

Cloud Segment Slated to Touch a Value of Nearly US$ 34,750 Mn in 2022

According to the projections of Future Market Insights, the cloud segment is expected to reach a value of about US$ 34,750 Mn in the year 2022. This signifies a robust CAGR during the forecast period of 2017-2022. The cloud segment is estimated to account for nearly half of the revenue share of the deployment segment by the end of the year 2017 and is expected to gain in market share by 2022 over 2017.

Sudip Saha
Sudip Saha

Principal Consultant

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BFSI Segment to Exhibit a CAGR of Nearly 15.0% During the Assessment Period

According to the assessment of Future Market Insights, the BFSI segment is poised to touch a figure of about US$ 11,300 Mn in the year 2022. This signifies a CAGR of nearly 15.0% during the assessment period from 2017 till the year 2022. The BFSI segment is estimated to account for nearly one-fifth of the revenue share of the vertical segment by the end of the year 2017 and is projected to gain market share by 2022 over 2017.

Competition Tracking

The report also profiles companies that are expected to remain active in the expansion of global CRM application software market through 2022, which include Salesforce.com, Inc., Oracle Corp, SAP SE, IBM Corporation, Microsoft Corp., Adobe Systems, Inc., Genesys Telecommunications Laboratories Inc., Nice Systems Inc., Amdocs Ltd. and Sas Institute Inc.

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Market Taxonomy

Deployment:

  • Cloud
  • On-Premise

Vertical:

  • BFSI
  • Retail
  • IT & Telecommunication
  • Healthcare
  • Discrete Manufacturing
  • Government
  • Education
  • Others

Application:

  • Marketing Automation
  • Sales Automation
  • Customer Service & Support
  • Contact Centre

Operating Environment:

  • Mainframe
  • Unix
  • Linux
  • Windows 32 and 64
  • Other Operating Environment

Region:

  • North America
  • Latin America
  • Europe
  • Japan
  • Asia Pacific excluding Japan
  • Middle East and Africa

Frequently Asked Questions

At what rate will CRM application software market grow from 2022 to 2032?

The CRM application software market is expected to grow at an 15.5% CAGR from 2022 to 2032

What is the expected market value for the CRM application software market in 2022/2032?

By 2022, CRM application software sales are likely to reach US$ 62.2 Billion during the forecast period

Which are some leading players in the CRM application software market?

Salesforce.com, Inc., Oracle Corp and SAP SE are some leading CRM application software manufacturers in the market.

Table of Content
1. Global CRM Application Software Market - Executive Summary
2. Global CRM Application Software Market Overview
2.1. Introduction
2.1.1. Global CRM Application Software Market Taxonomy
2.1.2. Global CRM Application Software Market Definition
2.2. Global CRM Application Software Market Size (US$ Mn) and Forecast, 2012-2022
2.2.1. Global CRM Application Software Market Y-o-Y Growth
2.3. Global CRM Application Software Market Dynamics
2.4. Supply Chain
2.5. Cost Structure
2.6. Region Wise Market Positioning Assessment
2.7. Key Participants Market Presence (Intensity Map) By Region
3. Global CRM Application Software Market Analysis and Forecast By Deployment 
3.1. Global CRM Application Software Market Size and Forecast By Deployment, 2012-2022
3.1.1. Cloud CRM Application Software Market Size and Forecast, 2012-2022
3.1.1.1. Revenue (US$ Mn) Comparison, By Region
3.1.1.2. Market Share Comparison, By Region
3.1.1.3. Y-o-Y growth Comparison, By Region
3.1.2. On-Premise CRM Application Software Market Size and Forecast, 2012-2022
3.1.2.1. Revenue (US$ Mn) Comparison, By Region
3.1.2.2. Market Share Comparison, By Region
3.1.2.3. Y-o-Y growth Comparison, By Region
4. Global CRM Application Software Market Analysis and Forecast By Vertical 
4.1. Global CRM Application Software Market Size and Forecast By Vertical, 2012-2022
4.1.1. BFSI CRM Application Software Market Size and Forecast, 2012-2022
4.1.1.1. Revenue (US$ Mn) Comparison, By Region
4.1.1.2. Market Share Comparison, By Region
4.1.1.3. Y-o-Y growth Comparison, By Region
4.1.2. Retail CRM Application Software Market Size and Forecast, 2012-2022
4.1.2.1. Revenue (US$ Mn) Comparison, By Region
4.1.2.2. Market Share Comparison, By Region
4.1.2.3. Y-o-Y growth Comparison, By Region
4.1.3. IT & Telecommunication CRM Application Software Market Size and Forecast, 2012-2022
4.1.3.1. Revenue (US$ Mn) Comparison, By Region
4.1.3.2. Market Share Comparison, By Region
4.1.3.3. Y-o-Y growth Comparison, By Region
4.1.4. Healthcare CRM Application Software Market Size and Forecast, 2012-2022
4.1.4.1. Revenue (US$ Mn) Comparison, By Region
4.1.4.2. Market Share Comparison, By Region
4.1.4.3. Y-o-Y growth Comparison, By Region
4.1.5. Discrete Manufacturing CRM Application Software Market Size and Forecast, 2012-2022
4.1.5.1. Revenue (US$ Mn) Comparison, By Region
4.1.5.2. Market Share Comparison, By Region
4.1.5.3. Y-o-Y growth Comparison, By Region
4.1.6. Government CRM Application Software Market Size and Forecast, 2012-2022
4.1.6.1. Revenue (US$ Mn) Comparison, By Region
4.1.6.2. Market Share Comparison, By Region
4.1.6.3. Y-o-Y growth Comparison, By Region
4.1.7. Education CRM Application Software Market Size and Forecast, 2012-2022
4.1.7.1. Revenue (US$ Mn) Comparison, By Region
4.1.7.2. Market Share Comparison, By Region
4.1.7.3. Y-o-Y growth Comparison, By Region
4.1.8. Others CRM Application Software Market Size and Forecast, 2012-2022
4.1.8.1. Revenue (US$ Mn) Comparison, By Region
4.1.8.2. Market Share Comparison, By Region
4.1.8.3. Y-o-Y growth Comparison, By Region
5. Global CRM Application Software Market Analysis and Forecast By Application 
5.1. Global CRM Application Software Market Size and Forecast By Application, 2012-2022
5.1.1. Marketing Automation CRM Application Software Market Size and Forecast, 2012-2022
5.1.1.1. Revenue (US$ Mn) Comparison, By Region
5.1.1.2. Market Share Comparison, By Region
5.1.1.3. Y-o-Y growth Comparison, By Region
5.1.2. Sales Automation CRM Application Software Market Size and Forecast, 2012-2022
5.1.2.1. Revenue (US$ Mn) Comparison, By Region
5.1.2.2. Market Share Comparison, By Region
5.1.2.3. Y-o-Y growth Comparison, By Region
5.1.3. Customer Service & Support CRM Application Software Market Size and Forecast, 2012-2022
5.1.3.1. Revenue (US$ Mn) Comparison, By Region
5.1.3.2. Market Share Comparison, By Region
5.1.3.3. Y-o-Y growth Comparison, By Region
5.1.4. Contact Center CRM Application Software Market Size and Forecast, 2012-2022
5.1.4.1. Revenue (US$ Mn) Comparison, By Region
5.1.4.2. Market Share Comparison, By Region
5.1.4.3. Y-o-Y growth Comparison, By Region
6. Global CRM Application Software Market Analysis and Forecast By Operating Environment 
6.1. Global CRM Application Software Market Size and Forecast By Operating Environment, 2012-2022
6.1.1. Mainframe CRM Application Software Market Size and Forecast, 2012-2022
6.1.1.1. Revenue (US$ Mn) Comparison, By Region
6.1.1.2. Market Share Comparison, By Region
6.1.1.3. Y-o-Y growth Comparison, By Region
6.1.2. Unix CRM Application Software Market Size and Forecast, 2012-2022
6.1.2.1. Revenue (US$ Mn) Comparison, By Region
6.1.2.2. Market Share Comparison, By Region
6.1.2.3. Y-o-Y growth Comparison, By Region
6.1.3. Linux CRM Application Software Market Size and Forecast, 2012-2022
6.1.3.1. Revenue (US$ Mn) Comparison, By Region
6.1.3.2. Market Share Comparison, By Region
6.1.3.3. Y-o-Y growth Comparison, By Region
6.1.4. Windows 32 and 64 CRM Application Software Market Size and Forecast, 2012-2022
6.1.4.1. Revenue (US$ Mn) Comparison, By Region
6.1.4.2. Market Share Comparison, By Region
6.1.4.3. Y-o-Y growth Comparison, By Region
6.1.5. Other Operating Environment CRM Application Software Market Size and Forecast, 2012-2022
6.1.5.1. Revenue (US$ Mn) Comparison, By Region
6.1.5.2. Market Share Comparison, By Region
6.1.5.3. Y-o-Y growth Comparison, By Region
7. Global CRM Application Software Market Analysis and Forecast By Region
7.1. Global CRM Application Software Market Size and Forecast, 2012-2022
7.1.1. North America CRM Application Software Market Size and Forecast, 2012-2022
7.1.1.1. Revenue (US$ Mn) Comparison, By Deployment 
7.1.1.2. Revenue (US$ Mn) Comparison, By Vertical 
7.1.1.3. Revenue (US$ Mn) Comparison, By Application 
7.1.1.4. Revenue (US$ Mn) Comparison, By Operating Environment 
7.1.2. Latin America CRM Application Software Market Size and Forecast, 2012-2022
7.1.2.1. Revenue (US$ Mn) Comparison, By Deployment 
7.1.2.2. Revenue (US$ Mn) Comparison, By Vertical 
7.1.2.3. Revenue (US$ Mn) Comparison, By Application 
7.1.2.4. Revenue (US$ Mn) Comparison, By Operating Environment 
7.1.3. Europe CRM Application Software Market Size and Forecast, 2012-2022
7.1.3.1. Revenue (US$ Mn) Comparison, By Deployment 
7.1.3.2. Revenue (US$ Mn) Comparison, By Vertical 
7.1.3.3. Revenue (US$ Mn) Comparison, By Application 
7.1.3.4. Revenue (US$ Mn) Comparison, By Operating Environment 
7.1.4. Japan CRM Application Software Market Size and Forecast, 2012-2022
7.1.4.1. Revenue (US$ Mn) Comparison, By Deployment 
7.1.4.2. Revenue (US$ Mn) Comparison, By Vertical 
7.1.4.3. Revenue (US$ Mn) Comparison, By Application 
7.1.4.4. Revenue (US$ Mn) Comparison, By Operating Environment 
7.1.5. APEJ CRM Application Software Market Size and Forecast, 2012-2022
7.1.5.1. Revenue (US$ Mn) Comparison, By Deployment 
7.1.5.2. Revenue (US$ Mn) Comparison, By Vertical 
7.1.5.3. Revenue (US$ Mn) Comparison, By Application 
7.1.5.4. Revenue (US$ Mn) Comparison, By Operating Environment 
7.1.6. MEA CRM Application Software Market Size and Forecast, 2012-2022
7.1.6.1. Revenue (US$ Mn) Comparison, By Deployment 
7.1.6.2. Revenue (US$ Mn) Comparison, By Vertical 
7.1.6.3. Revenue (US$ Mn) Comparison, By Application 
7.1.6.4. Revenue (US$ Mn) Comparison, By Operating Environment 
8. North America CRM Application Software Market Analysis and Forecast, By Country, 2012-2022
8.1. US CRM Application Software Market Size and Forecast, 2012-2022
8.1.1. Revenue (US$ Mn) Comparison, By Deployment 
8.1.2. Revenue (US$ Mn) Comparison, By Vertical 
8.1.3. Revenue (US$ Mn) Comparison, By Application 
8.1.4. Revenue (US$ Mn) Comparison, By Operating Environment 
8.2. Canada CRM Application Software Market Size and Forecast, 2012-2022
8.2.1. Revenue (US$ Mn) Comparison, By Deployment 
8.2.2. Revenue (US$ Mn) Comparison, By Vertical 
8.2.3. Revenue (US$ Mn) Comparison, By Application 
8.2.4. Revenue (US$ Mn) Comparison, By Operating Environment 
9. Latin America CRM Application Software Market Analysis and Forecast, By Country, 2012-2022
9.1. Brazil CRM Application Software Market Size and Forecast, 2012-2022
9.1.1. Revenue (US$ Mn) Comparison, By Deployment 
9.1.2. Revenue (US$ Mn) Comparison, By Vertical 
9.1.3. Revenue (US$ Mn) Comparison, By Application 
9.1.4. Revenue (US$ Mn) Comparison, By Operating Environment 
9.2. Mexico CRM Application Software Market Size and Forecast, 2012-2022
9.2.1. Revenue (US$ Mn) Comparison, By Deployment 
9.2.2. Revenue (US$ Mn) Comparison, By Vertical 
9.2.3. Revenue (US$ Mn) Comparison, By Application 
9.2.4. Revenue (US$ Mn) Comparison, By Operating Environment 
9.3. Argentina CRM Application Software Market Size and Forecast, 2012-2022
9.3.1. Revenue (US$ Mn) Comparison, By Deployment 
9.3.2. Revenue (US$ Mn) Comparison, By Vertical 
9.3.3. Revenue (US$ Mn) Comparison, By Application 
9.3.4. Revenue (US$ Mn) Comparison, By Operating Environment 
10. Europe CRM Application Software Market Analysis and Forecast, By Country, 2012-2022
10.1. Germany CRM Application Software Market Size and Forecast, 2012-2022
10.1.1. Revenue (US$ Mn) Comparison, By Deployment 
10.1.2. Revenue (US$ Mn) Comparison, By Vertical 
10.1.3. Revenue (US$ Mn) Comparison, By Application 
10.1.4. Revenue (US$ Mn) Comparison, By Operating Environment 
10.2. UK CRM Application Software Market Size and Forecast, 2012-2022
10.2.1. Revenue (US$ Mn) Comparison, By Deployment 
10.2.2. Revenue (US$ Mn) Comparison, By Vertical 
10.2.3. Revenue (US$ Mn) Comparison, By Application 
10.2.4. Revenue (US$ Mn) Comparison, By Operating Environment 
10.3. France CRM Application Software Market Size and Forecast, 2012-2022
10.3.1. Revenue (US$ Mn) Comparison, By Deployment 
10.3.2. Revenue (US$ Mn) Comparison, By Vertical 
10.3.3. Revenue (US$ Mn) Comparison, By Application 
10.3.4. Revenue (US$ Mn) Comparison, By Operating Environment 
10.4. Spain CRM Application Software Market Size and Forecast, 2012-2022
10.4.1. Revenue (US$ Mn) Comparison, By Deployment 
10.4.2. Revenue (US$ Mn) Comparison, By Vertical 
10.4.3. Revenue (US$ Mn) Comparison, By Application 
10.4.4. Revenue (US$ Mn) Comparison, By Operating Environment 
10.5. Italy CRM Application Software Market Size and Forecast, 2012-2022
10.5.1. Revenue (US$ Mn) Comparison, By Deployment 
10.5.2. Revenue (US$ Mn) Comparison, By Vertical 
10.5.3. Revenue (US$ Mn) Comparison, By Application 
10.5.4. Revenue (US$ Mn) Comparison, By Operating Environment 
10.6. Nordic CRM Application Software Market Size and Forecast, 2012-2022
10.6.1. Revenue (US$ Mn) Comparison, By Deployment 
10.6.2. Revenue (US$ Mn) Comparison, By Vertical 
10.6.3. Revenue (US$ Mn) Comparison, By Application 
10.6.4. Revenue (US$ Mn) Comparison, By Operating Environment 
11. Japan CRM Application Software Market Analysis and Forecast, By Country, 2012-2022
11.1. Japan CRM Application Software Market Size and Forecast, 2012-2022
11.1.1. Revenue (US$ Mn) Comparison, By Deployment 
11.1.2. Revenue (US$ Mn) Comparison, By Vertical 
11.1.3. Revenue (US$ Mn) Comparison, By Application 
11.1.4. Revenue (US$ Mn) Comparison, By Operating Environment 
12. APEJ CRM Application Software Market Analysis and Forecast, By Country, 2012-2022
12.1. China CRM Application Software Market Size and Forecast, 2012-2022
12.1.1. Revenue (US$ Mn) Comparison, By Deployment 
12.1.2. Revenue (US$ Mn) Comparison, By Vertical 
12.1.3. Revenue (US$ Mn) Comparison, By Application 
12.1.4. Revenue (US$ Mn) Comparison, By Operating Environment 
12.2. India CRM Application Software Market Size and Forecast, 2012-2022
12.2.1. Revenue (US$ Mn) Comparison, By Deployment 
12.2.2. Revenue (US$ Mn) Comparison, By Vertical 
12.2.3. Revenue (US$ Mn) Comparison, By Application 
12.2.4. Revenue (US$ Mn) Comparison, By Operating Environment 
12.3. Malaysia CRM Application Software Market Size and Forecast, 2012-2022
12.3.1. Revenue (US$ Mn) Comparison, By Deployment 
12.3.2. Revenue (US$ Mn) Comparison, By Vertical 
12.3.3. Revenue (US$ Mn) Comparison, By Application 
12.3.4. Revenue (US$ Mn) Comparison, By Operating Environment 
12.4. Thailand CRM Application Software Market Size and Forecast, 2012-2022
12.4.1. Revenue (US$ Mn) Comparison, By Deployment 
12.4.2. Revenue (US$ Mn) Comparison, By Vertical 
12.4.3. Revenue (US$ Mn) Comparison, By Application 
12.4.4. Revenue (US$ Mn) Comparison, By Operating Environment 
12.5. Singapore CRM Application Software Market Size and Forecast, 2012-2022
12.5.1. Revenue (US$ Mn) Comparison, By Deployment 
12.5.2. Revenue (US$ Mn) Comparison, By Vertical 
12.5.3. Revenue (US$ Mn) Comparison, By Application 
12.5.4. Revenue (US$ Mn) Comparison, By Operating Environment 
12.6. Australia CRM Application Software Market Size and Forecast, 2012-2022
12.6.1. Revenue (US$ Mn) Comparison, By Deployment 
12.6.2. Revenue (US$ Mn) Comparison, By Vertical 
12.6.3. Revenue (US$ Mn) Comparison, By Application 
12.6.4. Revenue (US$ Mn) Comparison, By Operating Environment 
13. MEA CRM Application Software Market Analysis and Forecast, By Country, 2012-2022
13.1. GCC Countries CRM Application Software Market Size and Forecast, 2012-2022
13.1.1. Revenue (US$ Mn) Comparison, By Deployment 
13.1.2. Revenue (US$ Mn) Comparison, By Vertical 
13.1.3. Revenue (US$ Mn) Comparison, By Application 
13.1.4. Revenue (US$ Mn) Comparison, By Operating Environment 
13.2. South Africa CRM Application Software Market Size and Forecast, 2012-2022
13.2.1. Revenue (US$ Mn) Comparison, By Deployment 
13.2.2. Revenue (US$ Mn) Comparison, By Vertical 
13.2.3. Revenue (US$ Mn) Comparison, By Application 
13.2.4. Revenue (US$ Mn) Comparison, By Operating Environment 
13.3. Nigeria CRM Application Software Market Size and Forecast, 2012-2022
13.3.1. Revenue (US$ Mn) Comparison, By Deployment 
13.3.2. Revenue (US$ Mn) Comparison, By Vertical 
13.3.3. Revenue (US$ Mn) Comparison, By Application 
13.3.4. Revenue (US$ Mn) Comparison, By Operating Environment 
13.4. Israel CRM Application Software Market Size and Forecast, 2012-2022
13.4.1. Revenue (US$ Mn) Comparison, By Deployment 
13.4.2. Revenue (US$ Mn) Comparison, By Vertical 
13.4.3. Revenue (US$ Mn) Comparison, By Application 
13.4.4. Revenue (US$ Mn) Comparison, By Operating Environment 
14. Global CRM Application Software Market Company Share, Competition Landscape and Company Profiles
14.1. Company Share Analysis
14.2. Competition Landscape
14.3. Company Profiles
14.3.1. Salesforce.com, Inc
14.3.2. Oracle Corp.
14.3.3. SAP SE
14.3.4. IBM Corporation
14.3.5. Microsoft Corp.
14.3.6. Adobe Systems, Inc.
14.3.7. Genesys Telecommunications Laboratories Inc.
14.3.8. Nice Systems Inc.
14.3.9. Amdocs Ltd.
14.3.10. Sas Institute Inc.
15. Research Methodology
16. Secondary and Primary Sources
17. Assumptions and Acronyms
18. Disclaimer
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