Cricket Equipment Market Outlook (2023 to 2033)

The global cricket equipment market size is set to reach US$ 630.42 million in 2023. Overall sales of cricket equipment are likely to surge at 6.05% CAGR, taking the forecasted market valuation to US$ 1134.33 million by the end of 2033.

Millions of people all over the world cheer for their favorite cricket teams. Many people around the world enjoy watching cricket, but its popularity is particularly high in places like India, Australia, England, and South Africa. Therefore, cricket products like bats, balls, gloves, helmets, shoes, and protective gear have seen a significant uptick in demand. Rising interest and participation in cricket are likely to sustain this pattern.

Manufacturers of cricket kits are continually developing and implementing new technologies and materials to enhance the functionality of their products. Composite materials are seeing increased use in cricket bats due to their advantages over wooden bats in terms of weight, durability, and performance.

The batsmen's job is made difficult by the development of cricket balls that swing wildly in the air. Cricket helmets, gloves, and shoes are all getting updated designs and features to make the sport safe and comfortable for players.

Cricket is an extremely fast-paced and physically demanding sport. Players need to be able to quickly move and react, so lightweight equipment is becoming increasingly popular. For the sport of cricket, for instance, designers are working to create footwear that is both comfortable and functional on the pitch. Similar efforts are being made to reduce the weight of cricket helmets and gloves without reducing their protective capabilities.

Every cricketer has their own distinct method of play, and the gear they use should reflect that. In response to this need, cricket gear producers have expanded their selection of personalization options. The weight, handle shape, and blade size of cricket bats, for instance, can now be tailored to the individual needs of each player. Cricket players can adjust the size of their helmets and gloves to better fit their heads and hands. It is possible to have custom graphics added to some products by the manufacturer.

Attributes Details
Cricket Equipment Market CAGR (2023 to 2033) 6.05%
Cricket Equipment Market Size (2023) US$ 630.42 million
Cricket Equipment Market Size (2033) US$ 1134.33 million

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Cricket Equipment Demand Analysis (2018 to 2022) Vs Market Outlook (2023 to 2033)

According to recent research by Future Market Insights, the cricket equipment market is projected to expand at a rate of 6.05% during the forecast period from 2023 to 2033. The market outlook could be divided into short-term, medium-term, and long-term.

Short-term (2023 to 2025): The growing purchasing power of consumers, especially in developing countries, is fueling the expansion of the cricket equipment market. Many people can afford to buy branded, high-quality cricket gear as their disposable income rises. The demand for professional-grade cricket gear is particularly high in countries like India, where the middle class is expanding significantly.

Medium-term (2025 to 2028): New variations of the game are quickly gaining traction in cricket, with T20 and The Hundred among the most well-known examples. These variations call for the use of specialized hardware designed specifically for the game at hand.

T20 cricket, for instance, calls for aggressive and attacking play, so batsmen are likely to benefit from tools that enable them to play forcefully. This has led to the development of specialized product lines and brands for these mediums.

Long-term (2028 to 2033): Manufacturers of cricket gear are increasingly using eco-friendly and sustainable materials in light of growing concerns about climate change and environmental sustainability. Bamboo is a fast-growing and renewable resource, so a few companies are using it to make cricket bats. A few cricket ball, glove, and protective equipment manufacturers are doing the same. Many people are becoming aware of the importance of sustainability and environmental conservation, so this trend is likely to continue in the long term.

What are the Drivers in the Market?

The increasing marketing and sponsorship efforts of cricket product manufacturers and cricket leagues are also fueling demand. Brands like Nike and Adidas, for instance, raise both brand awareness and demand for cricket equipment by sponsoring key cricket leagues like the Indian Premier League (IPL). In a similar vein, cricket product producers are pouring resources into advertising their wares.

The proliferation of e-commerce also contributes to the expansion of the cricket equipment market. Customers can now buy cricket products from any part of the world with the help of online platforms, which provide great convenience and accessibility. Several cricket kit makers are reportedly planning to enter the e-commerce space in the near future.

The cricket equipment market is expanding due to the increasing popularity of women's cricket. The number of countries that field women's cricket teams and host women's cricket tournaments has increased in recent years. As a result, new brands and product lines have emerged to serve women's cricket, which is fueling growth in the industry.

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Sudip Saha

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What is Restraining the Market Growth?

High-quality cricket kits, in particular, can be quite pricy, making them out of reach for a wide audience. This is especially the case in developing countries, where many potential buyers may lack the resources to invest in high-quality cricket products. In addition to slowing market expansion, the high cost of cricket kits can discourage customers from making necessary upgrades. Manufacturers are attempting to combat this by releasing reasonably priced product lines and expanding their financing options.

Competition from other popular sports like football, basketball, and tennis is tough for cricket. There may be less of a need for cricket products in places where other sports are popular, which could slow the expansion of the cricket kit market. Manufacturers can solve this problem by putting effort into product development and releasing new cricketing tools that are universally appealing.

What are the Challenges that the Market is Facing?

One of the main problems in the cricket equipment industry is the widespread availability of knockoff goods. The less prices at which counterfeit goods are sold can attract price-conscious consumers. But this does not guarantee that they are of the same quality as their legitimate counterparts. The integrity of legitimate brands and the safety of players are both put at risk. Producers are working to solve this problem by collaborating with law enforcement and implementing anti-counterfeiting measures.

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Regional-analysis

What is Driving the United States Cricket Equipment Market?

Many kids across the United States are picking up the sport of cricket. This is increasing the need for small versions of cricket equipment such as bats, balls, and safety gear.

The United States has made considerable investments in cricket infrastructure, such as the building of cricket stadiums and the establishment of cricket leagues. Several players and teams are investing in cricket equipment because they know they need better tools to compete.

The availability of cricket gear has grown alongside the sport's rising profile in the United States. The availability of cricket equipment is facilitated by the fact that key retailers are beginning to stock said items.

High-quality cricket gear is in high demand in the United States due to the growth of the leading cricket leagues like Major League Cricket (MLC). Attracting top international talent to the MLC is expected to boost the sport's profile in the States and drive up demand for gear.

How is India Cricket Equipment Market Expected to Grow during the Forecast Period?

International cricket stars and extensive media attention have helped the Indian Premier League (IPL) rise to the ranks of the world's most popular cricket leagues. Many players and teams are likely to need high-quality equipment to compete in the IPL and other cricket leagues in India, which should increase demand for cricket equipment.

Cricket stadiums and other sports facilities in India are receiving substantial funding from both the government and the private sector.

What is Japan Cricket Equipment Market Outlook?

Cricket's popularity is on the rise in Japan, especially among foreigners and the young population of Japan. Because of this, cricket products are in high demand across the nation.

The International Cricket Council (ICC) and the Japan Cricket Association (JCA) have signed a memorandum of understanding (MoU) that is meant to increase the popularity of cricket in Japan and the demand for cricket products.

Category-wise Insights

Due to the high level of protection it provides, protective gear is expected to be the cricket kit market's most lucrative sub-segment over the predicted time frame. The quality of the equipment purchased is crucial, as is the correct operation of the purchased equipment. The most common pieces of protective equipment are headgear, goggles or other eyewear, knee pads, and gloves. Since cricket balls were in high demand as a result, sales of cricket bats and equipment increased mostly.

In the modern era, consumers' demand patterns for sports equipment are affected by factors including weight, durability, and adaptability. The increased demand for cricket sets is prompting manufacturers to shift their attention to using eco-friendly materials in their products. In 2021, protective gear accounted for 41.01% of the cricket kit market, and it is expected to increase at a steady clip over the next several years.

Since most cricket players are male, the demand for men's cricket products is expected to outpace that of women. In recent years, more men than women have been seen playing in professional and international cricket games mainly, which has created a broader cricket kit market for men. In addition, men's cricket has traditionally been managed on the basis of merit, which has resulted in unequal opportunities for various players. In addition to their superior batting, men have traditionally had a high baseline of skill, which has contributed to the development of men's cricket.

Competitive Landscape:

The cricket equipment market is highly competitive, with several established players and new entrants operating in the space. Some of the key players in the market include Adidas, Gunn & Moore, Gray-Nicolls, Kookaburra, Masuri, New Balance, Puma, Sanspareils Greenlands, Slazenger, and Spartan. These companies offer a range of products, from cricket balls, bats, and protective gear to clothing and footwear.

The market is also witnessing the emergence of new players who are disrupting the market with their innovative products and business models. These players are leveraging technology and digital platforms to reach customers and create brand awareness. Some of the notable startups in the cricket equipment market include:

  • SmartCricket - A startup that has developed a smart cricket bat equipped with sensors that capture data on bat speed, angle, and impact. The data is then transmitted to a mobile app, which provides feedback to players on their performance.
  • StanceBeam - A startup that has developed a smart cricket sensor that can be attached to any cricket bat. The sensor captures data on bat speed, swing, and impact, and provides real-time feedback to players on their performance.
  • Crickslab - A startup that has developed a cricket training app that uses augmented reality to provide coaching and feedback to players. The app allows players to practice different cricketing skills and receive feedback on their performance.

How can Manufacturers/Service Providers Scale their Businesses in the Cricket Equipment Market?

Improve the Quality

Manufacturers and service providers in the cricket equipment market can expand their businesses by focusing on product quality. They are expected to be able to set themselves apart from counterfeits, which is likely to bring in many customers and money.

Build More Infrastructure

Manufacturers and service providers can scale their businesses in the cricket kit market by investing in more infrastructure. They can build several factories, warehouses, and distribution centers to improve their supply chain and increase their production capacity. For example:

The West Indies cricket team has voiced their dissatisfaction with the current facilities. For example, Zimbabwean cricket player Ryan Burl posted a picture of his cricket shoes to Twitter in May 2021 to raise money for sponsorships, as players lacked even the most fundamental gear. This highlights the fact that Zimbabwe is lacking in fundamental cricket facilities.

Partner with Cricket Teams to Build Brand Awareness

Another way that manufacturers and service providers can scale their businesses in the cricket equipment market is by partnering with cricket teams to build brand awareness. This can help them build credibility and trust with their customers, which can lead to increased sales and revenue.

Offer Competitive Prices by Optimizing the Supply Chain

Finally, manufacturers and service providers can scale their businesses in the cricket equipment market by offering competitive prices through supply chain optimization. By optimizing their supply chain, they can reduce their costs and pass the savings on to their customers. For example, they can reduce their transportation costs by sourcing materials from local suppliers, or they can reduce their production costs by using efficient manufacturing processes.

Key Segments

Cricket Equipment Industry by End-User:

  • Cricket Equipment Industry for Men
  • Cricket Equipment Industry for Women

Cricket Equipment Industry by Product Type:

  • Cricket Equipment Industry for Bat
  • Cricket Equipment Industry for Ball
  • Cricket Equipment Industry for Protective Gear
  • Cricket Equipment Industry for Others

Cricket Equipment Industry by Geography:

  • Cricket Equipment Industry in North America Market
  • Cricket Equipment Industry in Latin America Market
  • Cricket Equipment Industry in Europe Market
  • Cricket Equipment Industry in East Asia Market
  • Cricket Equipment Industry in South Asia Market
  • Cricket Equipment Industry in Oceania Market

Frequently Asked Questions

What is the Current Market Valuation?

In 2023, the market has the potential to garner a valuation of US$ 630.42 million.

How Huge Is the Market Envisioned to Be in 2033?

The market size is predicted to be US$ 1134.33 million by 2033.

What is the Market's Growth Prediction?

The market to develop at a CAGR of 6.05% through 2033.

What Is the Market's Key Driver of Growth?

Middle-class populations and rising disposable incomes in emerging economies.

Which Market Opportunity Is Significant?

a rise in the desire for cricket gear that is individualized and customized.

Which Factor Stymies the Market Expansion?

Limited availability of the raw materials needed to manufacture equipment.

Table of Content

1. Executive Summary | Cricket Equipment Market

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview  

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyers

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Type, 2023 to 2033

        5.3.1. Cricket Bats

        5.3.2. Cricket Balls

        5.3.3. Cricket Protective Gear

        5.3.4. Other Types

    5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End User

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End User, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End User, 2023 to 2033

        6.3.1. Men

        6.3.2. Women

    6.4. Y-o-Y Growth Trend Analysis By End User, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By End User, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Distribution Channel, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Distribution Channel, 2023 to 2033

        7.3.1. Hypermarket or Supermarket

        7.3.2. Specialty Stores

        7.3.3. Online Sales Channels

    7.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Distribution Channel, 2023 to 2033

8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022

    8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Europe

        8.3.4. Asia Pacific

        8.3.5. MEA

    8.4. Market Attractiveness Analysis By Region

9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. USA

            9.2.1.2. Canada

        9.2.2. By Type

        9.2.3. By End User

        9.2.4. By Distribution Channel

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Type

        9.3.3. By End User

        9.3.4. By Distribution Channel

    9.4. Key Takeaways

10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Rest of Latin America

        10.2.2. By Type

        10.2.3. By End User

        10.2.4. By Distribution Channel

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Type

        10.3.3. By End User

        10.3.4. By Distribution Channel

    10.4. Key Takeaways

11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. United Kingdom

            11.2.1.3. France

            11.2.1.4. Spain

            11.2.1.5. Italy

            11.2.1.6. Rest of Europe

        11.2.2. By Type

        11.2.3. By End User

        11.2.4. By Distribution Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Type

        11.3.3. By End User

        11.3.4. By Distribution Channel

    11.4. Key Takeaways

12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. China

            12.2.1.2. Japan

            12.2.1.3. South Korea

            12.2.1.4. Singapore

            12.2.1.5. Thailand

            12.2.1.6. Indonesia

            12.2.1.7. Australia

            12.2.1.8. New Zealand

            12.2.1.9. Rest of Asia Pacific

        12.2.2. By Type

        12.2.3. By End User

        12.2.4. By Distribution Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Type

        12.3.3. By End User

        12.3.4. By Distribution Channel

    12.4. Key Takeaways

13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. GCC Countries

            13.2.1.2. South Africa

            13.2.1.3. Israel

            13.2.1.4. Rest of MEA

        13.2.2. By Type

        13.2.3. By End User

        13.2.4. By Distribution Channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Type

        13.3.3. By End User

        13.3.4. By Distribution Channel

    13.4. Key Takeaways

14. Key Countries Market Analysis

    14.1. USA

        14.1.1. Pricing Analysis

        14.1.2. Market Share Analysis, 2022

            14.1.2.1. By Type

            14.1.2.2. By End User

            14.1.2.3. By Distribution Channel

    14.2. Canada

        14.2.1. Pricing Analysis

        14.2.2. Market Share Analysis, 2022

            14.2.2.1. By Type

            14.2.2.2. By End User

            14.2.2.3. By Distribution Channel

    14.3. Brazil

        14.3.1. Pricing Analysis

        14.3.2. Market Share Analysis, 2022

            14.3.2.1. By Type

            14.3.2.2. By End User

            14.3.2.3. By Distribution Channel

    14.4. Mexico

        14.4.1. Pricing Analysis

        14.4.2. Market Share Analysis, 2022

            14.4.2.1. By Type

            14.4.2.2. By End User

            14.4.2.3. By Distribution Channel

    14.5. Germany

        14.5.1. Pricing Analysis

        14.5.2. Market Share Analysis, 2022

            14.5.2.1. By Type

            14.5.2.2. By End User

            14.5.2.3. By Distribution Channel

    14.6. United Kingdom

        14.6.1. Pricing Analysis

        14.6.2. Market Share Analysis, 2022

            14.6.2.1. By Type

            14.6.2.2. By End User

            14.6.2.3. By Distribution Channel

    14.7. France

        14.7.1. Pricing Analysis

        14.7.2. Market Share Analysis, 2022

            14.7.2.1. By Type

            14.7.2.2. By End User

            14.7.2.3. By Distribution Channel

    14.8. Spain

        14.8.1. Pricing Analysis

        14.8.2. Market Share Analysis, 2022

            14.8.2.1. By Type

            14.8.2.2. By End User

            14.8.2.3. By Distribution Channel

    14.9. Italy

        14.9.1. Pricing Analysis

        14.9.2. Market Share Analysis, 2022

            14.9.2.1. By Type

            14.9.2.2. By End User

            14.9.2.3. By Distribution Channel

    14.10. China

        14.10.1. Pricing Analysis

        14.10.2. Market Share Analysis, 2022

            14.10.2.1. By Type

            14.10.2.2. By End User

            14.10.2.3. By Distribution Channel

    14.11. Japan

        14.11.1. Pricing Analysis

        14.11.2. Market Share Analysis, 2022

            14.11.2.1. By Type

            14.11.2.2. By End User

            14.11.2.3. By Distribution Channel

    14.12. South Korea

        14.12.1. Pricing Analysis

        14.12.2. Market Share Analysis, 2022

            14.12.2.1. By Type

            14.12.2.2. By End User

            14.12.2.3. By Distribution Channel

    14.13. Singapore

        14.13.1. Pricing Analysis

        14.13.2. Market Share Analysis, 2022

            14.13.2.1. By Type

            14.13.2.2. By End User

            14.13.2.3. By Distribution Channel

    14.14. Thailand

        14.14.1. Pricing Analysis

        14.14.2. Market Share Analysis, 2022

            14.14.2.1. By Type

            14.14.2.2. By End User

            14.14.2.3. By Distribution Channel

    14.15. Indonesia

        14.15.1. Pricing Analysis

        14.15.2. Market Share Analysis, 2022

            14.15.2.1. By Type

            14.15.2.2. By End User

            14.15.2.3. By Distribution Channel

    14.16. Australia

        14.16.1. Pricing Analysis

        14.16.2. Market Share Analysis, 2022

            14.16.2.1. By Type

            14.16.2.2. By End User

            14.16.2.3. By Distribution Channel

    14.17. New Zealand

        14.17.1. Pricing Analysis

        14.17.2. Market Share Analysis, 2022

            14.17.2.1. By Type

            14.17.2.2. By End User

            14.17.2.3. By Distribution Channel

    14.18. GCC Countries

        14.18.1. Pricing Analysis

        14.18.2. Market Share Analysis, 2022

            14.18.2.1. By Type

            14.18.2.2. By End User

            14.18.2.3. By Distribution Channel

    14.19. South Africa

        14.19.1. Pricing Analysis

        14.19.2. Market Share Analysis, 2022

            14.19.2.1. By Type

            14.19.2.2. By End User

            14.19.2.3. By Distribution Channel

    14.20. Israel

        14.20.1. Pricing Analysis

        14.20.2. Market Share Analysis, 2022

            14.20.2.1. By Type

            14.20.2.2. By End User

            14.20.2.3. By Distribution Channel

15. Market Structure Analysis

    15.1. Competition Dashboard

    15.2. Competition Benchmarking

    15.3. Market Share Analysis of Top Players

        15.3.1. By Regional

        15.3.2. By Type

        15.3.3. By End User

        15.3.4. By Distribution Channel

16. Competition Analysis

    16.1. Competition Deep Dive

        16.1.1. Kookaburra Sport Pty Ltd

            16.1.1.1. Overview

            16.1.1.2. Product Portfolio

            16.1.1.3. Profitability by Market Segments

            16.1.1.4. Sales Footprint

            16.1.1.5. Strategy Overview

                16.1.1.5.1. Marketing Strategy

                16.1.1.5.2. Product Strategy

                16.1.1.5.3. Channel Strategy

        16.1.2. Grays International

            16.1.2.1. Overview

            16.1.2.2. Product Portfolio

            16.1.2.3. Profitability by Market Segments

            16.1.2.4. Sales Footprint

            16.1.2.5. Strategy Overview

                16.1.2.5.1. Marketing Strategy

                16.1.2.5.2. Product Strategy

                16.1.2.5.3. Channel Strategy

        16.1.3. Sommers

            16.1.3.1. Overview

            16.1.3.2. Product Portfolio

            16.1.3.3. Profitability by Market Segments

            16.1.3.4. Sales Footprint

            16.1.3.5. Strategy Overview

                16.1.3.5.1. Marketing Strategy

                16.1.3.5.2. Product Strategy

                16.1.3.5.3. Channel Strategy

        16.1.4. KIPPAX WILLOW LIMITED COMPANY

            16.1.4.1. Overview

            16.1.4.2. Product Portfolio

            16.1.4.3. Profitability by Market Segments

            16.1.4.4. Sales Footprint

            16.1.4.5. Strategy Overview

                16.1.4.5.1. Marketing Strategy

                16.1.4.5.2. Product Strategy

                16.1.4.5.3. Channel Strategy

        16.1.5. Bradbury

            16.1.5.1. Overview

            16.1.5.2. Product Portfolio

            16.1.5.3. Profitability by Market Segments

            16.1.5.4. Sales Footprint

            16.1.5.5. Strategy Overview

                16.1.5.5.1. Marketing Strategy

                16.1.5.5.2. Product Strategy

                16.1.5.5.3. Channel Strategy

        16.1.6. Blue Tongue Sports

            16.1.6.1. Overview

            16.1.6.2. Product Portfolio

            16.1.6.3. Profitability by Market Segments

            16.1.6.4. Sales Footprint

            16.1.6.5. Strategy Overview

                16.1.6.5.1. Marketing Strategy

                16.1.6.5.2. Product Strategy

                16.1.6.5.3. Channel Strategy

        16.1.7. Adidas AG

            16.1.7.1. Overview

            16.1.7.2. Product Portfolio

            16.1.7.3. Profitability by Market Segments

            16.1.7.4. Sales Footprint

            16.1.7.5. Strategy Overview

                16.1.7.5.1. Marketing Strategy

                16.1.7.5.2. Product Strategy

                16.1.7.5.3. Channel Strategy

        16.1.8. Stag Cricket

            16.1.8.1. Overview

            16.1.8.2. Product Portfolio

            16.1.8.3. Profitability by Market Segments

            16.1.8.4. Sales Footprint

            16.1.8.5. Strategy Overview

                16.1.8.5.1. Marketing Strategy

                16.1.8.5.2. Product Strategy

                16.1.8.5.3. Channel Strategy

        16.1.9. Salix Cricket Bat Co. Ltd.

            16.1.9.1. Overview

            16.1.9.2. Product Portfolio

            16.1.9.3. Profitability by Market Segments

            16.1.9.4. Sales Footprint

            16.1.9.5. Strategy Overview

                16.1.9.5.1. Marketing Strategy

                16.1.9.5.2. Product Strategy

                16.1.9.5.3. Channel Strategy

        16.1.10. Blankbats

            16.1.10.1. Overview

            16.1.10.2. Product Portfolio

            16.1.10.3. Profitability by Market Segments

            16.1.10.4. Sales Footprint

            16.1.10.5. Strategy Overview

                16.1.10.5.1. Marketing Strategy

                16.1.10.5.2. Product Strategy

                16.1.10.5.3. Channel Strategy

17. Assumptions & Acronyms Used

18. Research Methodology

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