Cow Milking Machine Market Outlook (2023 to 2033)

By 2033, a sizable CAGR of 8.4% is anticipated for the industry. According to FMI, the revenue share of the market for cow milking machines is expected to rise from US$ 888 million in 2023 to US$ 1,989 million by 2033.

How Automation Influences Cow Milking Machine Productivity?

Recent emerging adoption trends in the market are automated cow milking machines, which also provide fresh milk in a hygienic and secure manner. Key manufacturers of cow milking machine assist in addressing a number of drawbacks associated with the manual milking process, including milk contamination and inconsistent milking.

To meet customer demand, large-scale, commercial dairy farms need to produce significant amounts of milk. To improve milk quality and cut costs, these dairy farms are investing in automated milking machines. The result is that global business is growing at a rate of 1.08x compared to the previous year.

The majority of dairy farms today are automated and employ high-tech milking equipment that can work quickly and gather the milk more quickly. These machines feature sensors that keep track of each cow's milk production and udder size.

Top players in the cow milking machine market are experiencing several opportunities in the global business as a result of the increase in dairy farm productivity. The machine's ability to be operated by a single operator also helps to lower labor costs.

The primary barrier to the market is the greater initial cost of the cow milking machine. The dearth of competent labor to operate the devices is another issue. For the devices to function properly and last a long time, constant maintenance is required. Improper handling might result in significant losses for the cow milking machine market.

Attributes Details
Cow Milking Machine Market CAGR (2023 to 2033) 8.4%
Cow Milking Machine Market Size (2023) US$ 888 million
Cow Milking Machine Market Size (2033) US$ 1,989 million

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2016 to 2022 v/s 2022 to 2033: Which Period Wins the Race for the Cow Milking Machine Market?

The development of sophisticated electromechanical technology in the dairy equipment sector has had a considerable impact on the demand for cow milking machines. When compared to the 7.5% CAGR recorded between 2016 and 2022, the cow milking machine business is predicted to expand at an 8.4% CAGR between 2023 and 2033.

Market Statistics Details
Market Share (2016) US$ 530.1 million
Market Share (2021) US$ 761.8 million
Market Share (2022) US$ 819.1 million

Advanced dairy equipment is no longer only used in large-scale dairy production facilities; small- and medium-sized dairy enterprises are increasingly incorporating it into their manufacturing cow milking machines.

Short-term Growth (2023 to 2026): a promising market trend is a fully autonomous variation. Short-term sales of cow milking machines are projected to rise in the industry as a result.

Medium-term Growth (2027 to 2029): during the predicted period, there is likely to increase in knowledge of these machines worldwide and in rural cooperative dairy enterprises.

Long-term Growth (2030 to 2033): high investment prospects by key market participants are projected to give great profit margins by 2033.

Next Generation Technologies Lifeline for Several Sectors

Key areas in the livestock business where the application of AI can yield significant benefits include combating parasites, biosecurity, monitoring farm animals, and farm management. In November 2018, rotational milking adopted artificial intelligence (AI) thanks to Dairymaster, an Irish producer of dairy equipment.

Most industrial sectors, including the dairy industry, have been affected by the fourth industrial revolution. It has increased the demand for cow milking machines in the fast-growing organic dairy industries throughout the world.

In an effort to meet end-user demands for company efficiency, milking machine industry leaders are introducing more user-friendly controls and effective features thanks to technological advancements.

The introduction of next-generation automation technologies in the dairy equipment business can support an increase in the sales of fully automatic cow milking machines.

Sales of these versions are nevertheless supported by end users' willingness to pay more for technologically advanced and automated milking machines. It is primarily driven by dairy firms' growing demand to increase milking efficiencies per labor hour.

FMI suggests cow milking machine manufacturers concentrate on using the internet of things (IoT) and 5G for increased productivity, profitability, and efficiency. Key players must concentrate on enlarging their product portfolios through acquisitions, and more, to take advantage of these opportunities.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Category-wise Analysis

Fully Automatic Machines to Lead with Higher Consumer Demand

The market for milking machines is currently trending toward higher demand for semi-automated models than for fully automatic ones. However, the introduction of robotic milking systems in the business can support the sales of fully automatic cow milking machines, with a CAGR of 8.3%.

As leading milking machine manufacturers introduce machines with herd management systems, the demand for fully automated milking machines is expected to soar in the near future.

Mobile Model Type Reducing the Obstacles in the Market

The mobile model system outperforms the stationary milking apparatus, allowing the cows to spend the entire summer outdoors without ever leaving the pasture. With this arrangement, cows are milked in a mobile parlor that is on a grazing pasture, eliminating the need for herd trails. All challenges with remote herds are resolved by mobile models.

Region-wise Analysis

Countries Market Value (2022)
USA US$ 220.1 million
UK US$ 71.9 million
China US$ 67.69 million
Australia US$ 22.2 million
Germany US$ 140.2 million
Japan US$ 39.7 million
India US$ 34.3 million

Dairy Products Trades Increased Market Share for Cow Milking Machine

The USA is expected to generate the greatest revenue due to rising milk product demand and increased implementation of cutting-edge automated equipment. In 2022, it holds the largest cow milking machine market share at 26.9%.

Major dairy products are in high demand in this region. The region's dairy producers place a strong emphasis on using cutting-edge automated dairy equipment to produce high-quality milk products quickly.

Additionally, the essential stakeholders emphasize the delivery of high-quality equipment. As an illustration, the market-leading BouMatic LLC, with its headquarters in Wisconsin, USA, manufactures and runs milking machines through a subsidiary, BouMatic Robotics B.V.

For dairy farmers, a Dutch start-up makes milking robots. The business is primarily concerned with maintaining the harmony between cows, people, and technology, while also incorporating contemporary robotics into the dairy cattle industry.

With High-Quality Products, UK Adoption of Cow Milking Machine is Reaching New Heights

Despite a severe dichotomy between vegetarianism and the region's heavy consumption of dairy products, the milking machine business in Europe is predicted to develop significantly over the coming years.

UK Market CAGR (2033) 9%
UK Market Share (2033) 8.8%
UK Market Value (2033) US$ 170.3 million

The UK's strong acceptance of technology automation is one factor that is helping to fuel the market's expansion. The industry is also being driven by the presence of top milking machines and dairy manufacturers. For instance, Fullwood Packo is a well-known producer of milking systems and milk chilling tanks with its headquarters in Ellesmere, England.

For the food and pharmaceutical industries, the company provides high-quality products. They produce sophisticated robotic milking systems with a strong emphasis on enhancing productivity, efficiency, and milk quality.

Indian and China Market- Next Area for Industrial Development

High sales of cow milking machines are anticipated for nations like China and India in the upcoming years, due to a variety of industry developments in these nations.

Country China
Market Share (2033) 8.30%
Market CAGR (2033) 6.70%
Market Value (2033) US$ 129.9 million
Country India
Market Share (2033) 5.20%
Market CAGR (2033) 9.90%
Market Value (2033) US$ 87.8 million

Along with new manufacturing methods, the local government in these areas is also helping the dairy business expand. As a result, the global industry is expanding due to rising opportunities in the cow milking machine market.

Market Growth for Cow Milking Machine in Germany: Investment & Renovation Plans

Germany holds a market share of 14.1% in 2022 due to high investment plans.

  • In 2019, there were 2.7% more German dairy producers that wanted to invest in milking facilities. The proportion is at its highest level since 2015. These farmers plan to spend 63.5% of their money on a milking robot and 16.3% of their money on a herringbone milking parlor.
  • There are more plans for renovations. The level has increased to 3.5% in 2019 from a low of 2.5% in 2018, which is the same level as in 2017. Plans for new buildings have marginally declined, from 6.6% in 2018 to 5.0% in 2019. This percentage barely grew by 1.6% over the previous year.
  • 9% of dairy farmers want to spend money on bunker silos. Within the first half of 2020, 25% of these farmers want to make this investment. In the second half of 2020, 17.8% plan to make investments.

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Top Market Players in the Cow Milking Machine Aims at High-end Technology with Cost Effective Strategies

Leading dairy producers' emphasis on minimizing labor dependence is reflected in their recent business strategies, which support the deployment of cutting-edge automated technologies in the market.

Targeting new dairy businesses, developing cutting-edge products, and expanding product penetration through e-commerce are anticipated to generate sizable market potential.

For instance, in January 2016, DeLaval, another well-known brand in milking equipment, was bought by the largest company. DeLaval paid $780M in cash for the transaction. The position of DeLaval in the market for milking equipment around the world is improved by this acquisition.

The cow milking machine industry has a vibrant start-up scene. Numerous new businesses and goods are being developed. Being active in this sector right now is a wise decision. There are several chances for new goods and services, for this high investments are required by start-ups and key players.

Recent Developments

  • A new level of intelligent milking technology was introduced to farms by GEA with the debut of the GEA DairyRobot R9500 Milking Robot in January 2019.
  • LELY unveiled the Astronaut A5 robot milking system in April 2018. The Lely Astronaut A5 is designed to deliver the highest levels of usability, durability, and dependability. This results in a stress-free and healthy milking experience for both farmers and their cows.
    • With the Lely Astronaut A5, cow comfort has been further improved with a new hybrid arm that produces concordant milking and is calm, faster, and energy-efficient.
  • Fullwood Packo, a producer of automated milking systems in Europe, stated in April 2019 that it had created a strategic outsourcing relationship with PP Control & Automation.
    • Performing this results in a production solution with greater value-added and cross-functional capabilities.
    • With this agreement, the company hopes to free up a valuable manufacturing resource and get around the problem of finding more experienced labor.
    • Also, getting beyond the issue of space and either concentrating more on expanding its business in the cow milking machine market share.
  • A technology start-up called Cainthus developed the cow facial recognition system in 2018, which uses cameras on the barn's ceiling to keep an eye on the herd. After that, a server on the farm receives the data. The major objectives are to use the data to increase output and reduce the amount of stress placed on the cows.

Key players

  • LELY
  • GEA Group
  • DeLaval
  • BouMatic
  • Christensen & Co.
  • Milkplan Farming Technologies
  • Prompt Dairy Tech
  • ADF milking Ltd.
  • Afimilk Ltd.
  • Impact Technology
  • Bisstarr Milking Systems
  • Vansun Technologies Pvt Ltd
  • AMS-Galaxy USA
  • Caprine Supply

Key segments

By Product Type:

  • Fully Automatic
  • Semi-Automatic
  • Manual

By Model Type:

  • Pipeline
  • Mobile
  • Stationary

By Bucket Type:

  • Single
  • Double

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia Pacific
  • Middle East and Africa

Frequently Asked Questions

How Much is the Cow Milking Machine Market Worth?

The cow milking machine market is estimated to be worth US$ 888 million in 2023.

What is the Demand Outlook for the Cow Milking Machine Market?

The cow milking machine market is expected to have a CAGR of 8.4% by 2033.

What is the Historical Cow Milking Machine Market share?

The cow milking machine market expanded at a share of US$ 819.1 million in 2022.

What is the North America Cow Milking Machine Market Outlook?

North America accounted for 36.9% share in the cow milking machine market in 2022.

Which Country in Europe Leads the Cow Milking Machine Market?

The UK accounts for 9% CAGR in the cow milking machine market by 2033.

Table of Content

1. Executive Summary | Cow Milking Machine Market

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyers

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033

        5.3.1. Fully Automatic

        5.3.2. Semi-Automatic

    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Model Type

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Model Type, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Model Type, 2023 to 2033

        6.3.1. Mobile

        6.3.2. Stationary

        6.3.3. Pipeline

    6.4. Y-o-Y Growth Trend Analysis By Model Type, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Model Type, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Buyer Type

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Buyer Type, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Buyer Type, 2023 to 2033

        7.3.1. Individuals

        7.3.2. Enterprise

            7.3.2.1. Small

            7.3.2.2. Medium

            7.3.2.3. Large

    7.4. Y-o-Y Growth Trend Analysis By Buyer Type, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Buyer Type, 2023 to 2033

8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022

    8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Europe

        8.3.4. Asia Pacific

        8.3.5. Middle East and Africa (MEA)

    8.4. Market Attractiveness Analysis By Region

9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. United States of America

            9.2.1.2. Canada

        9.2.2. By Product Type

        9.2.3. By Model Type

        9.2.4. By Buyer Type

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Product Type

        9.3.3. By Model Type

        9.3.4. By Buyer Type

    9.4. Key Takeaways

10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Rest of Latin America

        10.2.2. By Product Type

        10.2.3. By Model Type

        10.2.4. By Buyer Type

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product Type

        10.3.3. By Model Type

        10.3.4. By Buyer Type

    10.4. Key Takeaways

11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2.United Kingdom

            11.2.1.3. France

            11.2.1.4. Spain

            11.2.1.5. Italy

            11.2.1.6. Rest of Europe

        11.2.2. By Product Type

        11.2.3. By Model Type

        11.2.4. By Buyer Type

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product Type

        11.3.3. By Model Type

        11.3.4. By Buyer Type

    11.4. Key Takeaways

12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. China

            12.2.1.2. Japan

            12.2.1.3. South Korea

            12.2.1.4. Singapore

            12.2.1.5. Thailand

            12.2.1.6. Indonesia

            12.2.1.7. Australia

            12.2.1.8. New Zealand

            12.2.1.9. Rest of Asia Pacific

        12.2.2. By Product Type

        12.2.3. By Model Type

        12.2.4. By Buyer Type

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product Type

        12.3.3. By Model Type

        12.3.4. By Buyer Type

    12.4. Key Takeaways

13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. GCC Countries

            13.2.1.2. South Africa

            13.2.1.3. Israel

            13.2.1.4. Rest of MEA

        13.2.2. By Product Type

        13.2.3. By Model Type

        13.2.4. By Buyer Type

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Product Type

        13.3.3. By Model Type

        13.3.4. By Buyer Type

    13.4. Key Takeaways

14. Key Countries Market Analysis

    14.1. United States of America

        14.1.1. Pricing Analysis

        14.1.2. Market Share Analysis, 2022

            14.1.2.1. By Product Type

            14.1.2.2. By Model Type

            14.1.2.3. By Buyer Type

    14.2. Canada

        14.2.1. Pricing Analysis

        14.2.2. Market Share Analysis, 2022

            14.2.2.1. By Product Type

            14.2.2.2. By Model Type

            14.2.2.3. By Buyer Type

    14.3. Brazil

        14.3.1. Pricing Analysis

        14.3.2. Market Share Analysis, 2022

            14.3.2.1. By Product Type

            14.3.2.2. By Model Type

            14.3.2.3. By Buyer Type

    14.4. Mexico

        14.4.1. Pricing Analysis

        14.4.2. Market Share Analysis, 2022

            14.4.2.1. By Product Type

            14.4.2.2. By Model Type

            14.4.2.3. By Buyer Type

    14.5. Germany

        14.5.1. Pricing Analysis

        14.5.2. Market Share Analysis, 2022

            14.5.2.1. By Product Type

            14.5.2.2. By Model Type

            14.5.2.3. By Buyer Type

    14.6. United Kingdom

        14.6.1. Pricing Analysis

        14.6.2. Market Share Analysis, 2022

            14.6.2.1. By Product Type

            14.6.2.2. By Model Type

            14.6.2.3. By Buyer Type

    14.7. France

        14.7.1. Pricing Analysis

        14.7.2. Market Share Analysis, 2022

            14.7.2.1. By Product Type

            14.7.2.2. By Model Type

            14.7.2.3. By Buyer Type

    14.8. Spain

        14.8.1. Pricing Analysis

        14.8.2. Market Share Analysis, 2022

            14.8.2.1. By Product Type

            14.8.2.2. By Model Type

            14.8.2.3. By Buyer Type

    14.9. Italy

        14.9.1. Pricing Analysis

        14.9.2. Market Share Analysis, 2022

            14.9.2.1. By Product Type

            14.9.2.2. By Model Type

            14.9.2.3. By Buyer Type

    14.10. China

        14.10.1. Pricing Analysis

        14.10.2. Market Share Analysis, 2022

            14.10.2.1. By Product Type

            14.10.2.2. By Model Type

            14.10.2.3. By Buyer Type

    14.11. Japan

        14.11.1. Pricing Analysis

        14.11.2. Market Share Analysis, 2022

            14.11.2.1. By Product Type

            14.11.2.2. By Model Type

            14.11.2.3. By Buyer Type

    14.12. South Korea

        14.12.1. Pricing Analysis

        14.12.2. Market Share Analysis, 2022

            14.12.2.1. By Product Type

            14.12.2.2. By Model Type

            14.12.2.3. By Buyer Type

    14.13. Singapore

        14.13.1. Pricing Analysis

        14.13.2. Market Share Analysis, 2022

            14.13.2.1. By Product Type

            14.13.2.2. By Model Type

            14.13.2.3. By Buyer Type

    14.14. Thailand

        14.14.1. Pricing Analysis

        14.14.2. Market Share Analysis, 2022

            14.14.2.1. By Product Type

            14.14.2.2. By Model Type

            14.14.2.3. By Buyer Type

    14.15. Indonesia

        14.15.1. Pricing Analysis

        14.15.2. Market Share Analysis, 2022

            14.15.2.1. By Product Type

            14.15.2.2. By Model Type

            14.15.2.3. By Buyer Type

    14.16. Australia

        14.16.1. Pricing Analysis

        14.16.2. Market Share Analysis, 2022

            14.16.2.1. By Product Type

            14.16.2.2. By Model Type

            14.16.2.3. By Buyer Type

    14.17. New Zealand

        14.17.1. Pricing Analysis

        14.17.2. Market Share Analysis, 2022

            14.17.2.1. By Product Type

            14.17.2.2. By Model Type

            14.17.2.3. By Buyer Type

    14.18. GCC Countries

        14.18.1. Pricing Analysis

        14.18.2. Market Share Analysis, 2022

            14.18.2.1. By Product Type

            14.18.2.2. By Model Type

            14.18.2.3. By Buyer Type

    14.19. South Africa

        14.19.1. Pricing Analysis

        14.19.2. Market Share Analysis, 2022

            14.19.2.1. By Product Type

            14.19.2.2. By Model Type

            14.19.2.3. By Buyer Type

    14.20. Israel

        14.20.1. Pricing Analysis

        14.20.2. Market Share Analysis, 2022

            14.20.2.1. By Product Type

            14.20.2.2. By Model Type

            14.20.2.3. By Buyer Type

15. Market Structure Analysis

    15.1. Competition Dashboard

    15.2. Competition Benchmarking

    15.3. Market Share Analysis of Top Players

        15.3.1. By Regional

        15.3.2. By Product Type

        15.3.3. By Model Type

        15.3.4. By Buyer Type

16. Competition Analysis

    16.1. Competition Deep Dive

        16.1.1. LELY

            16.1.1.1. Overview

            16.1.1.2. Product Portfolio

            16.1.1.3. Profitability by Market Segments

            16.1.1.4. Sales Footprint

            16.1.1.5. Strategy Overview

                16.1.1.5.1. Marketing Strategy

                16.1.1.5.2. Product Strategy

                16.1.1.5.3. Channel Strategy

        16.1.2. GEA Group

            16.1.2.1. Overview

            16.1.2.2. Product Portfolio

            16.1.2.3. Profitability by Market Segments

            16.1.2.4. Sales Footprint

            16.1.2.5. Strategy Overview

                16.1.2.5.1. Marketing Strategy

                16.1.2.5.2. Product Strategy

                16.1.2.5.3. Channel Strategy

        16.1.3. DeLaval

            16.1.3.1. Overview

            16.1.3.2. Product Portfolio

            16.1.3.3. Profitability by Market Segments

            16.1.3.4. Sales Footprint

            16.1.3.5. Strategy Overview

                16.1.3.5.1. Marketing Strategy

                16.1.3.5.2. Product Strategy

                16.1.3.5.3. Channel Strategy

        16.1.4. Fullwood Packo

            16.1.4.1. Overview

            16.1.4.2. Product Portfolio

            16.1.4.3. Profitability by Market Segments

            16.1.4.4. Sales Footprint

            16.1.4.5. Strategy Overview

                16.1.4.5.1. Marketing Strategy

                16.1.4.5.2. Product Strategy

                16.1.4.5.3. Channel Strategy

        16.1.5. BouMatic

            16.1.5.1. Overview

            16.1.5.2. Product Portfolio

            16.1.5.3. Profitability by Market Segments

            16.1.5.4. Sales Footprint

            16.1.5.5. Strategy Overview

                16.1.5.5.1. Marketing Strategy

                16.1.5.5.2. Product Strategy

                16.1.5.5.3. Channel Strategy

        16.1.6. S.A. Christensen & Co.

            16.1.6.1. Overview

            16.1.6.2. Product Portfolio

            16.1.6.3. Profitability by Market Segments

            16.1.6.4. Sales Footprint

            16.1.6.5. Strategy Overview

                16.1.6.5.1. Marketing Strategy

                16.1.6.5.2. Product Strategy

                16.1.6.5.3. Channel Strategy

        16.1.7. Milkplan Farming Technologies

            16.1.7.1. Overview

            16.1.7.2. Product Portfolio

            16.1.7.3. Profitability by Market Segments

            16.1.7.4. Sales Footprint

            16.1.7.5. Strategy Overview

                16.1.7.5.1. Marketing Strategy

                16.1.7.5.2. Product Strategy

                16.1.7.5.3. Channel Strategy

        16.1.8. Prompt Dairy Tech

            16.1.8.1. Overview

            16.1.8.2. Product Portfolio

            16.1.8.3. Profitability by Market Segments

            16.1.8.4. Sales Footprint

            16.1.8.5. Strategy Overview

                16.1.8.5.1. Marketing Strategy

                16.1.8.5.2. Product Strategy

                16.1.8.5.3. Channel Strategy

        16.1.9. ADFmilking Ltd.

            16.1.9.1. Overview

            16.1.9.2. Product Portfolio

            16.1.9.3. Profitability by Market Segments

            16.1.9.4. Sales Footprint

            16.1.9.5. Strategy Overview

                16.1.9.5.1. Marketing Strategy

                16.1.9.5.2. Product Strategy

                16.1.9.5.3. Channel Strategy

        16.1.10. Afimilk Ltd.

            16.1.10.1. Overview

            16.1.10.2. Product Portfolio

            16.1.10.3. Profitability by Market Segments

            16.1.10.4. Sales Footprint

            16.1.10.5. Strategy Overview

                16.1.10.5.1. Marketing Strategy

                16.1.10.5.2. Product Strategy

                16.1.10.5.3. Channel Strategy

        16.1.11. Bisstarr Milking Systems

            16.1.11.1. Overview

            16.1.11.2. Product Portfolio

            16.1.11.3. Profitability by Market Segments

            16.1.11.4. Sales Footprint

            16.1.11.5. Strategy Overview

                16.1.11.5.1. Marketing Strategy

                16.1.11.5.2. Product Strategy

                16.1.11.5.3. Channel Strategy

17. Assumptions & Acronyms Used

18. Research Methodology

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