Countertop Industry Analysis in United States

United States Countertop Industry Outlook from 2023 to 2033

The United States countertop business value reached US$ 72,771.0 million in 2022. Over the forecast period, United States countertop demand is anticipated to rise at 6.1% CAGR. Total valuation is predicted to increase from US$ 76,783.0 million in 2023 to US$ 138,218.8 million in 2033.

Attributes	Key Insights
Base Value in 2022	US$ 72,771.0 million
Estimated United States Countertop Business Size (2023)	US$ 76,783.0 million
Projected United States Countertop Business Revenue (2033)	US$ 138,218.8 million
Value-based CAGR (2023 to 2033)	6.1%

Key Countertop Business Highlights

Business to Expand Nearly 1.6X through 2033

The United States countertop business is forecast to expand over 1.6X through 2033, amid a 2.0% increase in expected CAGR compared to the historical one. This is due to a surge in the United States housing business that drives demand for stylish, durable countertops in new constructions and renovations.

Sales of countertops in the United States will also rise due to rapid population growth, urbanization, and consumer spending on modern and aesthetic countertops. By 2033, the total business revenue is expected to reach US$ 138,218.8 million.

California to Remain the Epicenter of Growth in the United States

California is expected to retain its dominance in the United States countertop business during the forecast period. It is set to hold around 12.8% of the United States share in 2033. This is attributed to the following factors:

• Population Density and Housing Sector: California has a high population density and is known for its active real estate sector. As people invest in homes and renovations, there is a constant demand for countertops, especially in the kitchen and bathroom areas.
• Design and Lifestyle Trends: California often sets trends in design and lifestyle. With a focus on modern aesthetics, sustainable materials, and innovative design, there may be a higher demand for countertops that align with these preferences.
• Construction and Renovation Activity: The state experiences ongoing construction and renovation activities, both in residential and commercial sectors. As these projects progress, there is a consistent need for countertops, contributing to the overall demand.

Granite based Countertops to Remain in the Spotlight

As outlined in the report's findings, the countertop business in 2023 is anticipated to witness a notable dominance of high-end granite countertops. It will constitute a substantial volume share of around 28.7% in 2023. This prevalent position is attributed to the discernible inclination of consumers towards the sophisticated allure and premium quality associated of granite countertops.

Factors Making Granite Material Popular in Countertop Business

Durability and Longevity: Granite is renowned for its exceptional durability and longevity. As a natural stone, it can withstand daily wear and tear, resist scratches, and endure heat exposure. Consumers often prioritize materials that ensure the longevity of their investments, making granite a preferred choice for countertops, especially in high-traffic areas like kitchens.

Aesthetic Appeal and Elegance: Granite countertops exude a timeless and elegant aesthetic that appeals to a broad spectrum of consumers. The natural patterns and variations in color create a unique and luxurious appearance, contributing to the overall appeal of a space. Homeowners and designers often choose granite to enhance the visual appeal of kitchens and bathrooms, which are focal points in residential spaces.

Property Value Enhancement: The use of granite countertops is seen as an investment in the value of a property. Homebuyers and real estate professionals recognize the allure and premium quality associated with granite, leading to an increased perceived value of homes featuring these countertops.

United States Countertop Business Overview

Demand for countertops is increasing significantly in the United States. This is due to improved economic conditions, rising construction activities, growing demand for home renovations, and evolving consumer preferences.

New York is witnessing strong growth, mostly due to the increasing importance of utility spaces in the construction industry. Similarly, rise in renovation and remodeling projects is expected to drive demand for granite countertops in New York.

Rising usage of countertops in residential and commercial sectors will boost the target business. Countertops are integral to both residential and commercial spaces. In residential settings, they are essential components of kitchens, bathrooms, and other living spaces.

Design trends heavily influence the countertop business. There is an increasing demand for materials that not only offer functionality and durability but also align with contemporary design preferences. Natural and engineered stone countertops continue to be favored for their aesthetics and performance.

Advancements in manufacturing technologies have led to the development of innovative countertop materials, finishes, and installation methods. This includes the introduction of smart technologies, such as embedded sensors and antimicrobial properties, enhancing the functionality of countertops.

There is a growing emphasis on sustainability in the countertop business. Consumers are increasingly interested in eco-friendly materials, recycled options, and manufacturing processes that minimize environmental impact.

There are also certain challenges for the countertop business. These include fluctuations in raw material prices, supply chain disruptions, and competition among various materials. Economic uncertainties and shifts in consumer spending patterns can also impact dynamics.

2018 to 2022 the United States Countertop Industry Outlook Vs. 2023 to 2033 Forecast

Sales of countertops in the United States grew at a CAGR of 4.1% between 2018 and 2022. Total business revenue reached around US$ 72,771.0 million in 2022.

Historical CAGR (2018 to 2022)	4.1%
Forecast CAGR (2023 to 2033)	6.1%

The United States countertop business witnessed steady growth between 2018 and 2022. This was due to increased demand from end use segments and stable growth in construction sector in the United States.

Amidst the challenges posed by the COVID-19 pandemic, the countertop ecosystem experienced a notable upturn, propelled by the convenient nature of countertop replacement. This surge was further accentuated by shortages in wood supply, creating a favorable environment for the countertop industry.

Future Scope of the Countertop Business

Over the forecast period, the United States countertop business is expected to exhibit healthy growth, reaching a valuation of US$ 138,218.8 million in 2033. This is due to several factors, including expanding residential, industrial, and commercial sectors, technological advancements in production procedures, and development of innovative countertops.

Overview of Key Trends in the Countertop Business in the United States

• Strong Housing Sector Spurs Demand for Durable, Stylish Countertops

The robust upswing in the United States housing sector is generating a demand for novel countertops. These new solutions seamlessly blend style with durability, captivating both new construction and renovation projects.

Homeowners and developers are increasingly prioritizing countertops as focal points in kitchens and bathrooms. They are seeking materials that not only elevate aesthetics but also withstand the test of time. Granite, quartz, and marble countertops have become particularly sought after, offering a perfect blend of sophistication and resilience.

As the housing business flourishes, the countertop industry is responding with innovative designs and materials to meet the evolving needs of consumers. The demand for stylish yet durable countertops reflects an awareness of the kitchen and bathrooms’ central role in modern living.

• Growing Consumer Willingness to Invest in Premium Countertops Drives Demand

Consumers in the United States are inclined to invest more in countertops, propelling a surge in demand for premium materials like granite and quartz. This shift underscores a broader trend where individuals are prioritizing quality and durability in their living spaces.

Granite, admired for its natural elegance and robustness, is experiencing heightened popularity as consumers are willing to allocate more budget for its timeless appeal. Quartz, a low-maintenance engineered stone, is gaining traction due to its versatility and resistance to stains and scratches.

The willingness to spend more on countertops is driven by a desire for not only aesthetic sophistication but also long-term value. Consumers recognize that higher-priced materials not only enhance the visual appeal of kitchens and bathrooms but also contribute to the overall resale value of their homes.

• Consumer Preference for Low-maintenance Quartz Reshapes Countertop Business

A significant transformation is occurring in the countertop business as consumer preferences increasingly gravitate towards low-maintenance options, particularly quartz countertops. Quartz is gaining prominence due to its compelling combination of durability, aesthetic versatility, and minimal upkeep requirements.

Unlike natural stones, quartz countertops are engineered to provide a non-porous surface resistant to stains, scratches, and bacterial growth. This is making them an attractive choice for busy households.

The surge in consumer affinity for quartz is driven by its seamless integration of style and practicality. Homeowners appreciate the wide range of colors and patterns available in quartz, allowing for customized design options to suit diverse aesthetic preferences.

This shift in consumer behavior is redefining the competitive landscape of the countertop industry, with manufacturers adapting to the demand for low-maintenance alternatives. As quartz continues to outpace traditional choices, the industry is witnessing a shift towards engineered materials.

Key Factors Restraining Countertop Growth

• Shortage of Qualified Labor in the Construction Industry

The construction industry is grappling with a significant labor shortage, particularly in the realm of qualified countertop installers. This scarcity of skilled workers poses a formidable challenge, impeding the seamless progression of projects and affecting the overall efficiency of construction endeavors.

The demand for countertop installation has surged in tandem with the burgeoning real estate, exacerbating the need for adept professionals in this specialized field. This will likely have a negative impact on the target business.

Several factors contribute to the shortage of qualified countertop installers. The aging workforce, coupled with a decline in new entrants into the construction trades, has created a demographic gap.

The intricacies of modern countertop materials and installation techniques necessitate a specific skill set that is not easily acquired. As a result, construction companies are grappling with the dilemma of either delaying project timelines or compromising on the quality of installations.

Addressing this labor shortage requires a multi-faceted approach. This includes targeted vocational training programs, industry-wide recruitment efforts, and collaboration between educational institutions and construction companies.

• Rising Competition from Materials like Laminate and Concrete

Countertops, traditionally dominated by materials like granite and marble, are experiencing heightened competition from alternative materials such as laminate and concrete. This shift in consumer preferences and industry trends is driven by a combination of factors, including cost considerations, design versatility, and sustainability concerns.

Laminate countertops have gained popularity due to their affordability and a vast array of design options. Modern manufacturing techniques have enabled laminate to mimic the aesthetic appeal of natural stone, providing consumers with a cost-effective alternative without compromising style.

Concrete countertops, on the other hand, have surged in popularity for their unique and customizable aesthetic. Offering a modern and industrial look, concrete countertops can be tailored to fit diverse design preferences. The material's versatility allows for the incorporation of several colors, textures, and shapes, appealing to those seeking a bespoke and contemporary kitchen or bathroom.

State-wise Insights

The table below highlights countertop business revenue in different regions of the United States. California, Texas, and New York are expected to remain the top three consumers of countertops, with expected valuations of US$ 18,888 million, US$ 12,239 million, and US$ 10,200 million, respectively, in 2033.

Countries	Countertop Revenue (2033)
California	US$ 18888 million
Texas	US$ 12,239 million
New York	US$ 10200 million
Florida	US$ 8845 million
New Jersey	US$ 5608 million
Illinois	US$ 5245 million

The below table shows the estimated growth rates of the top five states. New York, Michigan, and North Carolina are set to record higher CAGRs of 7.0%, 6.9%, and 6.7%, respectively, through 2033.

Countries	Projected Countertop CAGR (2023 to 2033)
New York	7.0%
Michigan	6.9%
North Carolina	6.7%
California	6.7%
Illinois	6.5%
Texas	6.4%

Rising Demand for Premium Granite Countertops Driving Sales in California

California countertop business is projected to reach US$ 18888 million in 2033. Over the forecast period, sales of countertops in California are set to soar at 6.7% CAGR. This is attributable to several factors, including

• Aesthetic Preferences: Consumers in California have a preference for luxurious and sophisticated appearance of premium granite countertops. Granite, with its natural patterns and durability, often adds a touch of elegance to spaces, aligning with the aesthetic preferences of those seeking high-end design.
• Home Investment: California's real estate sector is dynamic, and homeowners often invest in quality materials to enhance the value and appeal of their homes. Premium granite countertops, known for their durability and visual appeal, are desirable for property owners looking to make a lasting investment in their homes.
• Lifestyle Trends: California is often at the forefront of lifestyle and design trends. If there's a prevailing trend favoring premium materials and high-end finishes in home design, it could contribute to the increased demand for Granite countertops in the state.
• Economic Factors: Economic prosperity and high disposable income levels in certain regions of California may contribute to increased spending on luxury home features, including premium granite countertops.

Changing Cultural and Lifestyle Dynamic of New York Residents to Drive Growth

The New York countertop industry is projected to reach US$ 10200 million in 2033. The following are the factors driving growth in New York:

• Economic Significance: New York is a key economic hub with a significant population and diverse industries. Economic prosperity often correlates with increased investments in real estate, home improvement, and renovations, driving demand for countertops.
• Urban Development: New York City, in particular, experiences ongoing urban development and construction projects. These activities contribute to a sustained demand for countertops, whether in residential or commercial spaces.
• Consumer Preferences: Trends in interior design and home improvement often start or gain traction in metropolitan areas like New York. If there is a preference for specific countertop materials or styles, it can influence the broader sector as trends spread.
• Cultural and Lifestyle Factors: The cultural and lifestyle dynamics of New York residents, who often prioritize quality and modern aesthetics, may contribute to a continuous demand for innovative and high-quality countertops.
• Industry Access and Influence: New York's influence extends beyond its borders. Being a trendsetter and having a significant share, decisions and preferences in New York can have a cascading effect on the countertop business at a regional and even national level.

Growing Demand for Countertops in Commercial Spaces to Boost Sales in Texas

Texas countertop business value is projected to reach US$ 12,239 million in 2033. Several factors are expected to drive business expansion in Texas. These include,

• Population Growth: Texas has experienced substantial population growth over the years, leading to increased construction activities and home-related projects. A growing population often correlates with a higher demand for residential and commercial spaces, creating opportunities for countertop installations.
• Real Estate Development: Texas has witnessed ongoing real estate development, including new housing projects, commercial spaces, and infrastructure development. As construction and real estate projects expand, so does the demand for countertops in various applications.
• Economic Prosperity: The state's economic health and prosperity can influence consumer spending on home improvements. If residents in Texas have a higher disposable income, they may be more inclined to invest in quality countertops, presenting opportunities for manufacturers to meet this demand.
• Diverse Needs: Texas is a large and diverse state with varied preferences in terms of design and lifestyle. Countertop manufacturers can tap into this diversity by offering a range of materials, styles, and finishes to cater to different needs and tastes.
• Business-Friendly Environment: Texas is often considered a business-friendly state with favorable economic conditions. This environment can attract countertop manufacturers, encouraging them to establish or expand operations in the state to meet the demand.

Rising Usage in New Residential Construction Driving Demand in New Jersey

New Jersey countertop business is projected to reach US$ 5608 million in 2033. This is attributable to the rising usage of countertops in several industrial processes.

• Booming Residential Construction: New Jersey is experiencing a surge in new residential construction projects, creating a heightened demand for several building materials, including countertops.
• Preference for Modern Design: The rising use of countertops in new construction aligns with the contemporary design preferences of homeowners and builders in New Jersey, emphasizing functionality and aesthetics.
• Economic Growth: Economic stability and growth in the region contribute to increased investment in real estate, stimulating the construction sector and driving the demand for countertops in new residential developments.

Category-wise Insights

The following section shows the prevailing dominance of granite material type within the business. It is forecast to thrive at 5.9% CAGR between 2023 and 2033.

Based on end use, the new construction residential segment is anticipated to hold a dominant share through 2033. It is set to exhibit a CAGR of 5.8% during the forecast period.

Natural Appeal and Sustainability of Granite Making it Ideal for Countertops

Top Segment (Material Type)	Granite
Predicted CAGR (2023 to 2033)	5.9%

As per the latest analysis, granite will continue to remain a highly preferred material for making countertops. This is due to its durable, scratch-resistant, heat-resistance, and beautiful features. The target segment is projected to hold a share of 22.2% in 2023.

Rising usage of granite countertops in a variety of applications, including kitchen platforms, bathroom vanities, bars, work surfaces, outdoor kitchens, etc., is set to boost the target segment. Over the forecast period, demand for granite countertops is projected to rise at a CAGR of 5.9%.

Granite is a versatile material that can complement several design styles, from traditional to modern. Its adaptability allows it to seamlessly integrate into different kitchen or bathroom designs, meeting diverse consumer preferences.

Granite comes in a wide range of colors and patterns, providing consumers with ample choices to suit their individual tastes and preferences. This variety contributes to its popularity in countertops as it can be customized to fit different design schemes.

As a natural stone, granite appeals to environmentally conscious consumers. Its extraction and processing involve fewer chemicals compared to other synthetic materials, aligning with the growing trend of sustainability in consumer choices. As a result, top companies often use it for making countertops.

Granite is relatively easy to maintain, requiring simple cleaning and periodic sealing. This low-maintenance characteristic adds to its appeal for homeowners who seek both beauty and practicality in their countertop choice.

Demand for Countertops to Remain High in New Construction Residential Sector

Top Segment (End Use)	New Construction Residential
Projected CAGR (2023 to 2033)	5.8%

As per the latest countertop industry analysis, the new construction residential segment is projected to thrive at 5.8% CAGR during the forecast period. It is set to attain a valuation of US$ 43,960.0 million by 2033. This growth is attributable to factors like,

Real Estate Development Boom: The United States is experiencing a surge in real estate development, with new residential construction projects on the rise. This heightened construction activity naturally contributes to an increased demand for countertops as essential components of modern homes.

Homeownership Trends: A growing trend in homeownership, coupled with a strong housing sector, is propelling the demand for new residential construction. As more individuals and families invest in or purchase new homes, there is a simultaneous need for quality countertops.

Renewed Focus on Home Improvement: The increased focus on spending time at home, driven by factors like remote work and lifestyle changes, has amplified the importance of home aesthetics and functionality. This has led to a surge in home improvement projects, including the installation of new countertops.

Design Preferences: Evolving design preferences and a desire for modern, functional kitchens and bathrooms contribute to the sustained demand for new and aesthetically pleasing countertops in newly constructed homes. Homebuyers often seek contemporary and durable materials for these essential spaces.

Technological Advancements: Advancements in countertop materials, finishes, and manufacturing technologies continue to offer innovative options for residential construction. This influx of new and improved materials further fuels the demand for countertops in new homes as builders and homeowners seek cutting-edge solutions

Competitive Landscape

In the United States countertop business, around 8% to 12% share is carried by the top key players, and these players play a significant role in the growth of the overall sector. DuPont (Corian), LX Hausys, MSI Surfaces, Wilsonart, VT Industries, Cambriaa, IceStone, Tops Solid Surface, and Lamitech are the leading manufacturers and suppliers of countertops listed in the report.

Key countertop companies are investing in continuous research to produce new products and increase their production capacity to meet rising end user demand. They are also using strategies like distribution agreements, acquisitions, mergers, partnerships, and mergers to expand their footprint.

Recent Developments in the United States Countertop Business:

• In March 2023, Cambria, North America’s leader in American-made quartz surfaces, announced its popular Finance by Cambria program in Ontario.
• In October 2023, Wilsonart, a world-leading engineered surfaces company, announced that it will expand distribution of its THINSCAPE Performance Tops collection.

Countertop Industry Research Scope

Attribute	Details
Estimated Business Size (2023)	US$ 76,783.0 million
Projected business Revenue (2033)	US$ 138,218.8 million
Anticipated Growth Rate (2023 to 2033)	6.1%
Historical Data	2018 to 2022
Forecast Period	2023 to 2033
Quantitative Units	Value (US$ million) and Volume (Th. Sq. Ft.)
Report Coverage	Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered	Material Type End Use
Regions Covered	West United States Midwest United States Northeast United States South United States
Key States Covered	Arizona Colorado California Utah Nevada Indiana Iowa Ohio Illinois Michigan Minnesota New York New Jersey Pennsylvania Connecticut Texas Florida Georgia North Carolina Virginia
Key Companies Profiled	DuPont (Corian) LX Hausys MSI Surfaces Wilsonart VT Industries Cambria IceStone Tops Solid Surface Lamitech Carbotecnia BASF SE Airedale Group

Countertop Industry Segmentation by Category

By Material Type:

• Granite
• Solid Surfaces
• Laminates
• Engineered Quartz
• Marbles
• Natural Stone
• Composites and Polymers
• Metals

By End Use:

• New Construction Residential
  • Granite
  • Solid Surfaces
  • Laminates
  • Engineered Quartz
  • Marbles
  • Natural Stone
  • Composites & Polymers
  • Metals
• Renovation Residential
  • Granite
  • Solid Surfaces
  • Laminates
  • Engineered Quartz
  • Marbles
  • Natural Stone
  • Composites and Polymers
  • Metals
• New Construction Non-residential
  • Granite
  • Solid Surfaces
  • Laminates
  • Engineered Quartz
  • Marbles
  • Natural Stone
  • Composites and Polymers
  • Metals
• Renovation Non-residential
  • Granite
  • Solid Surfaces
  • Laminates
  • Engineered Quartz
  • Marbles
  • Natural Stone
  • Composites and Polymers
  • Metals

By Region:

• West United States
• Midwest United States
• Northeast United States
• South United States

Frequently Asked Questions

What was the value of the business in 2022?

The countertop business in the United States was valued at US$ 72,771.0 million in 2022.

How big is the countertop business in the United States?

The business is expected to reach a valuation of US$ 76,783.0 million in 2023.

What is the outlook for the countertop industry?

Countertop demand in the United States is anticipated to rise at 6.1% CAGR.

What is the expected business size in 2033?

The United States countertop business is projected to reach US$ 138,218.8 million in 2033.

Which end-use segment is expected to lead the business?

New construction residential segment is expected to lead during the forecast period.

Which material segment is expected to lead?

Granite is expected to lead during the forecast period.