The United States countertop business value reached US$ 72,771.0 million in 2022. Over the forecast period, United States countertop demand is anticipated to rise at 6.1% CAGR. Total valuation is predicted to increase from US$ 76,783.0 million in 2023 to US$ 138,218.8 million in 2033.
| Attributes | Key Insights |
|---|---|
| Base Value in 2022 | US$ 72,771.0 million |
| Estimated United States Countertop Business Size (2023) | US$ 76,783.0 million |
| Projected United States Countertop Business Revenue (2033) | US$ 138,218.8 million |
| Value-based CAGR (2023 to 2033) | 6.1% |
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Business to Expand Nearly 1.6X through 2033
The United States countertop business is forecast to expand over 1.6X through 2033, amid a 2.0% increase in expected CAGR compared to the historical one. This is due to a surge in the United States housing business that drives demand for stylish, durable countertops in new constructions and renovations.
Sales of countertops in the United States will also rise due to rapid population growth, urbanization, and consumer spending on modern and aesthetic countertops. By 2033, the total business revenue is expected to reach US$ 138,218.8 million.
California to Remain the Epicenter of Growth in the United States
California is expected to retain its dominance in the United States countertop business during the forecast period. It is set to hold around 12.8% of the United States share in 2033. This is attributed to the following factors:
Granite based Countertops to Remain in the Spotlight
As outlined in the report's findings, the countertop business in 2023 is anticipated to witness a notable dominance of high-end granite countertops. It will constitute a substantial volume share of around 28.7% in 2023. This prevalent position is attributed to the discernible inclination of consumers towards the sophisticated allure and premium quality associated of granite countertops.
Durability and Longevity: Granite is renowned for its exceptional durability and longevity. As a natural stone, it can withstand daily wear and tear, resist scratches, and endure heat exposure. Consumers often prioritize materials that ensure the longevity of their investments, making granite a preferred choice for countertops, especially in high-traffic areas like kitchens.
Aesthetic Appeal and Elegance: Granite countertops exude a timeless and elegant aesthetic that appeals to a broad spectrum of consumers. The natural patterns and variations in color create a unique and luxurious appearance, contributing to the overall appeal of a space. Homeowners and designers often choose granite to enhance the visual appeal of kitchens and bathrooms, which are focal points in residential spaces.
Property Value Enhancement: The use of granite countertops is seen as an investment in the value of a property. Homebuyers and real estate professionals recognize the allure and premium quality associated with granite, leading to an increased perceived value of homes featuring these countertops.
Principal Consultant
Demand for countertops is increasing significantly in the United States. This is due to improved economic conditions, rising construction activities, growing demand for home renovations, and evolving consumer preferences.
New York is witnessing strong growth, mostly due to the increasing importance of utility spaces in the construction industry. Similarly, rise in renovation and remodeling projects is expected to drive demand for granite countertops in New York.
Rising usage of countertops in residential and commercial sectors will boost the target business. Countertops are integral to both residential and commercial spaces. In residential settings, they are essential components of kitchens, bathrooms, and other living spaces.
Design trends heavily influence the countertop business. There is an increasing demand for materials that not only offer functionality and durability but also align with contemporary design preferences. Natural and engineered stone countertops continue to be favored for their aesthetics and performance.
Advancements in manufacturing technologies have led to the development of innovative countertop materials, finishes, and installation methods. This includes the introduction of smart technologies, such as embedded sensors and antimicrobial properties, enhancing the functionality of countertops.
There is a growing emphasis on sustainability in the countertop business. Consumers are increasingly interested in eco-friendly materials, recycled options, and manufacturing processes that minimize environmental impact.
There are also certain challenges for the countertop business. These include fluctuations in raw material prices, supply chain disruptions, and competition among various materials. Economic uncertainties and shifts in consumer spending patterns can also impact dynamics.
Sales of countertops in the United States grew at a CAGR of 4.1% between 2018 and 2022. Total business revenue reached around US$ 72,771.0 million in 2022.
| Historical CAGR (2018 to 2022) | 4.1% |
|---|---|
| Forecast CAGR (2023 to 2033) | 6.1% |
The United States countertop business witnessed steady growth between 2018 and 2022. This was due to increased demand from end use segments and stable growth in construction sector in the United States.
Amidst the challenges posed by the COVID-19 pandemic, the countertop ecosystem experienced a notable upturn, propelled by the convenient nature of countertop replacement. This surge was further accentuated by shortages in wood supply, creating a favorable environment for the countertop industry.
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Over the forecast period, the United States countertop business is expected to exhibit healthy growth, reaching a valuation of US$ 138,218.8 million in 2033. This is due to several factors, including expanding residential, industrial, and commercial sectors, technological advancements in production procedures, and development of innovative countertops.
The robust upswing in the United States housing sector is generating a demand for novel countertops. These new solutions seamlessly blend style with durability, captivating both new construction and renovation projects.
Homeowners and developers are increasingly prioritizing countertops as focal points in kitchens and bathrooms. They are seeking materials that not only elevate aesthetics but also withstand the test of time. Granite, quartz, and marble countertops have become particularly sought after, offering a perfect blend of sophistication and resilience.
As the housing business flourishes, the countertop industry is responding with innovative designs and materials to meet the evolving needs of consumers. The demand for stylish yet durable countertops reflects an awareness of the kitchen and bathrooms’ central role in modern living.
Consumers in the United States are inclined to invest more in countertops, propelling a surge in demand for premium materials like granite and quartz. This shift underscores a broader trend where individuals are prioritizing quality and durability in their living spaces.
Granite, admired for its natural elegance and robustness, is experiencing heightened popularity as consumers are willing to allocate more budget for its timeless appeal. Quartz, a low-maintenance engineered stone, is gaining traction due to its versatility and resistance to stains and scratches.
The willingness to spend more on countertops is driven by a desire for not only aesthetic sophistication but also long-term value. Consumers recognize that higher-priced materials not only enhance the visual appeal of kitchens and bathrooms but also contribute to the overall resale value of their homes.
A significant transformation is occurring in the countertop business as consumer preferences increasingly gravitate towards low-maintenance options, particularly quartz countertops. Quartz is gaining prominence due to its compelling combination of durability, aesthetic versatility, and minimal upkeep requirements.
Unlike natural stones, quartz countertops are engineered to provide a non-porous surface resistant to stains, scratches, and bacterial growth. This is making them an attractive choice for busy households.
The surge in consumer affinity for quartz is driven by its seamless integration of style and practicality. Homeowners appreciate the wide range of colors and patterns available in quartz, allowing for customized design options to suit diverse aesthetic preferences.
This shift in consumer behavior is redefining the competitive landscape of the countertop industry, with manufacturers adapting to the demand for low-maintenance alternatives. As quartz continues to outpace traditional choices, the industry is witnessing a shift towards engineered materials.
The construction industry is grappling with a significant labor shortage, particularly in the realm of qualified countertop installers. This scarcity of skilled workers poses a formidable challenge, impeding the seamless progression of projects and affecting the overall efficiency of construction endeavors.
The demand for countertop installation has surged in tandem with the burgeoning real estate, exacerbating the need for adept professionals in this specialized field. This will likely have a negative impact on the target business.
Several factors contribute to the shortage of qualified countertop installers. The aging workforce, coupled with a decline in new entrants into the construction trades, has created a demographic gap.
The intricacies of modern countertop materials and installation techniques necessitate a specific skill set that is not easily acquired. As a result, construction companies are grappling with the dilemma of either delaying project timelines or compromising on the quality of installations.
Addressing this labor shortage requires a multi-faceted approach. This includes targeted vocational training programs, industry-wide recruitment efforts, and collaboration between educational institutions and construction companies.
Countertops, traditionally dominated by materials like granite and marble, are experiencing heightened competition from alternative materials such as laminate and concrete. This shift in consumer preferences and industry trends is driven by a combination of factors, including cost considerations, design versatility, and sustainability concerns.
Laminate countertops have gained popularity due to their affordability and a vast array of design options. Modern manufacturing techniques have enabled laminate to mimic the aesthetic appeal of natural stone, providing consumers with a cost-effective alternative without compromising style.
Concrete countertops, on the other hand, have surged in popularity for their unique and customizable aesthetic. Offering a modern and industrial look, concrete countertops can be tailored to fit diverse design preferences. The material's versatility allows for the incorporation of several colors, textures, and shapes, appealing to those seeking a bespoke and contemporary kitchen or bathroom.
The table below highlights countertop business revenue in different regions of the United States. California, Texas, and New York are expected to remain the top three consumers of countertops, with expected valuations of US$ 18,888 million, US$ 12,239 million, and US$ 10,200 million, respectively, in 2033.
| Countries | Countertop Revenue (2033) |
|---|---|
| California | US$ 18888 million |
| Texas | US$ 12,239 million |
| New York | US$ 10200 million |
| Florida | US$ 8845 million |
| New Jersey | US$ 5608 million |
| Illinois | US$ 5245 million |
The below table shows the estimated growth rates of the top five states. New York, Michigan, and North Carolina are set to record higher CAGRs of 7.0%, 6.9%, and 6.7%, respectively, through 2033.
| Countries | Projected Countertop CAGR (2023 to 2033) |
|---|---|
| New York | 7.0% |
| Michigan | 6.9% |
| North Carolina | 6.7% |
| California | 6.7% |
| Illinois | 6.5% |
| Texas | 6.4% |
California countertop business is projected to reach US$ 18888 million in 2033. Over the forecast period, sales of countertops in California are set to soar at 6.7% CAGR. This is attributable to several factors, including
The New York countertop industry is projected to reach US$ 10200 million in 2033. The following are the factors driving growth in New York:
Texas countertop business value is projected to reach US$ 12,239 million in 2033. Several factors are expected to drive business expansion in Texas. These include,
New Jersey countertop business is projected to reach US$ 5608 million in 2033. This is attributable to the rising usage of countertops in several industrial processes.
The following section shows the prevailing dominance of granite material type within the business. It is forecast to thrive at 5.9% CAGR between 2023 and 2033.
Based on end use, the new construction residential segment is anticipated to hold a dominant share through 2033. It is set to exhibit a CAGR of 5.8% during the forecast period.
| Top Segment (Material Type) | Granite |
|---|---|
| Predicted CAGR (2023 to 2033) | 5.9% |
As per the latest analysis, granite will continue to remain a highly preferred material for making countertops. This is due to its durable, scratch-resistant, heat-resistance, and beautiful features. The target segment is projected to hold a share of 22.2% in 2023.
Rising usage of granite countertops in a variety of applications, including kitchen platforms, bathroom vanities, bars, work surfaces, outdoor kitchens, etc., is set to boost the target segment. Over the forecast period, demand for granite countertops is projected to rise at a CAGR of 5.9%.
Granite is a versatile material that can complement several design styles, from traditional to modern. Its adaptability allows it to seamlessly integrate into different kitchen or bathroom designs, meeting diverse consumer preferences.
Granite comes in a wide range of colors and patterns, providing consumers with ample choices to suit their individual tastes and preferences. This variety contributes to its popularity in countertops as it can be customized to fit different design schemes.
As a natural stone, granite appeals to environmentally conscious consumers. Its extraction and processing involve fewer chemicals compared to other synthetic materials, aligning with the growing trend of sustainability in consumer choices. As a result, top companies often use it for making countertops.
Granite is relatively easy to maintain, requiring simple cleaning and periodic sealing. This low-maintenance characteristic adds to its appeal for homeowners who seek both beauty and practicality in their countertop choice.
| Top Segment (End Use) | New Construction Residential |
|---|---|
| Projected CAGR (2023 to 2033) | 5.8% |
As per the latest countertop industry analysis, the new construction residential segment is projected to thrive at 5.8% CAGR during the forecast period. It is set to attain a valuation of US$ 43,960.0 million by 2033. This growth is attributable to factors like,
Real Estate Development Boom: The United States is experiencing a surge in real estate development, with new residential construction projects on the rise. This heightened construction activity naturally contributes to an increased demand for countertops as essential components of modern homes.
Homeownership Trends: A growing trend in homeownership, coupled with a strong housing sector, is propelling the demand for new residential construction. As more individuals and families invest in or purchase new homes, there is a simultaneous need for quality countertops.
Renewed Focus on Home Improvement: The increased focus on spending time at home, driven by factors like remote work and lifestyle changes, has amplified the importance of home aesthetics and functionality. This has led to a surge in home improvement projects, including the installation of new countertops.
Design Preferences: Evolving design preferences and a desire for modern, functional kitchens and bathrooms contribute to the sustained demand for new and aesthetically pleasing countertops in newly constructed homes. Homebuyers often seek contemporary and durable materials for these essential spaces.
Technological Advancements: Advancements in countertop materials, finishes, and manufacturing technologies continue to offer innovative options for residential construction. This influx of new and improved materials further fuels the demand for countertops in new homes as builders and homeowners seek cutting-edge solutions
In the United States countertop business, around 8% to 12% share is carried by the top key players, and these players play a significant role in the growth of the overall sector. DuPont (Corian), LX Hausys, MSI Surfaces, Wilsonart, VT Industries, Cambriaa, IceStone, Tops Solid Surface, and Lamitech are the leading manufacturers and suppliers of countertops listed in the report.
Key countertop companies are investing in continuous research to produce new products and increase their production capacity to meet rising end user demand. They are also using strategies like distribution agreements, acquisitions, mergers, partnerships, and mergers to expand their footprint.
Recent Developments in the United States Countertop Business:
| Attribute | Details |
|---|---|
| Estimated Business Size (2023) | US$ 76,783.0 million |
| Projected business Revenue (2033) | US$ 138,218.8 million |
| Anticipated Growth Rate (2023 to 2033) | 6.1% |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Value (US$ million) and Volume (Th. Sq. Ft.) |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
| Segments Covered |
|
| Regions Covered |
|
| Key States Covered |
|
| Key Companies Profiled |
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The countertop business in the United States was valued at US$ 72,771.0 million in 2022.
The business is expected to reach a valuation of US$ 76,783.0 million in 2023.
Countertop demand in the United States is anticipated to rise at 6.1% CAGR.
The United States countertop business is projected to reach US$ 138,218.8 million in 2033.
New construction residential segment is expected to lead during the forecast period.
Granite is expected to lead during the forecast period.
1. Executive Summary 1.1. Industry Outlook 1.2. Demand Side Trends 1.3. Supply Side Trends 1.4. Technology Roadmap 1.5. Analysis and Recommendations 2. Business Overview 2.1. Coverage / Taxonomy 2.2. Definition / Scope / Limitations 3. Key Trends 3.1. Key Trends 3.2. Product Innovation / Development Trends 4. Key Success Factors 4.1. Product Adoption / Usage Analysis 4.2. Product USPs / Features 4.3. Strategic Promotional Strategies 5. Demand Analysis 2018 to 2022 and Forecast, 2023 to 2033 5.1. Historical Volume (Units) Analysis, 2018 to 2022 5.2. Current and Future Volume (Units) Projections, 2023 to 2033 5.3. Y-o-Y Growth Trend Analysis 6. Business - Pricing Analysis 6.1. Regional Pricing Analysis By Material Type 6.2. Average Pricing Analysis Benchmark 7. Demand (in Value or Size in US$ million) Analysis 2018 to 2022 and Forecast, 2023 to 2033 7.1. Historical Value (US$ million) Analysis, 2018 to 2022 7.2. Current and Future Value (US$ million) Projections, 2023 to 2033 7.2.1. Y-o-Y Growth Trend Analysis 7.2.2. Absolute $ Opportunity Analysis 8. Background 8.1. Macro-Economic Factors 8.1.1. Manufacturing Value Added By Key Industries 8.1.2. Economic Outlook 8.1.3. Construction Industry Overview 8.1.4. GDP Overview 8.1.5. Household Expenditure per Capita 8.1.6. Housing Inventory 2017 to 2022 8.1.7. Cement Production 2012 to 2022 8.1.8. Urban Population And Growth Rate 8.2. Forecast Factors - Relevance and Impact 8.2.1. Housing Trends 8.2.2. Material Innovation and Preferences 8.2.3. Economic Conditions 8.2.4. Technological Advances 8.2.5. Environmental Sustainability 8.2.6. Cultural and Design Trends 8.2.7. Housing Industry Expansion 8.2.8. Economic Recovery and Consumer Spending 8.2.9. Innovation in Materials and Designs 8.3. Value Chain 8.3.1. Product Manufacturers 8.3.2. End Users 8.3.3. Avg. Profitability Margins 8.4. Dynamics 8.4.1. Drivers 8.4.2. Restraints 8.4.3. Opportunity Analysis 8.5. Supply Demand Scenario 8.6. PEST Analysis 8.7. Porter Five Force Analysis 8.8. Key Developments 9. Global Industry Analysis 2018 to 2022 and Forecast 2023 to 2033, By Material Type 9.1. Introduction / Key Findings 9.2. Historical Size (US$ million) and Volume Analysis By Material Type, 2018 to 2022 9.3. Current and Future Size (US$ million) and Volume Analysis and Forecast By Material Type, 2023 to 2033 9.3.1. Granite 9.3.2. Solid Surfaces 9.3.3. Laminates 9.3.4. Engineered Quartz 9.3.5. Marbles 9.3.6. Natural Stone 9.3.7. Composites and Polymers 9.3.8. Metals 9.4. Attractiveness Analysis By Material Type 10. Sales Analysis 2018 to 2022 and Forecast 2023 to 2033, By Material Type 10.1. Introduction / Key Findings 10.2. Historical Size (US$ million) and Volume Analysis By Material Type, 2018 to 2022 10.3. Current and Future Size (US$ million) and Volume Analysis and Forecast By Material Type, 2023 to 2033 10.3.1. Granite 10.3.2. Solid Surfaces 10.3.3. Laminates 10.3.4. Engineered Quartz 10.3.5. Marbles 10.3.6. Natural Stone 10.3.7. Composites and Polymers 10.3.8. Metals 10.4. Attractiveness Analysis By Material Type 11. Industry Analysis 2018 to 2022 and Forecast 2023 to 2033, By End Use 11.1. Introduction / Key Findings 11.2. Historical Size (US$ million) and Volume Analysis By End Use, 2018 to 2022 11.3. Current and Future Size (US$ million) and Volume Analysis and Forecast By End Use, 2023 to 2033 11.3.1. New Construction Residential 11.3.1.1. Granite 11.3.1.2. Solid Surfaces 11.3.1.3. Laminates 11.3.1.4. Engineered Quartz 11.3.1.5. Marbles 11.3.1.6. Natural Stone 11.3.1.7. Composites and Polymers 11.3.1.8. Metals 11.3.2. Renovation Residential 11.3.2.1. Granite 11.3.2.2. Solid Surfaces 11.3.2.3. Laminates 11.3.2.4. Engineered Quartz 11.3.2.5. Marbles 11.3.2.6. Natural Stone 11.3.2.7. Composites and Polymers 11.3.2.8. Metals 11.3.3. New Construction Non-residential 11.3.3.1. Granite 11.3.3.2. Solid Surfaces 11.3.3.3. Laminates 11.3.3.4. Engineered Quartz 11.3.3.5. Marbles 11.3.3.6. Natural Stone 11.3.3.7. Composites and Polymers 11.3.3.8. Metals 11.3.4. Renovation Non-residential 11.3.4.1. Granite 11.3.4.2. Solid Surfaces 11.3.4.3. Laminates 11.3.4.4. Engineered Quartz 11.3.4.5. Marbles 11.3.4.6. Natural Stone 11.3.4.7. Composites and Polymers 11.3.4.8. Metals 11.4. Attractiveness Analysis By End Use 12. 2018 to 2022 and Forecast 2023 to 2033, by Region 12.1. Introduction 12.2. Historical Size (US$ million) and Volume Analysis By Region, 2018 to 2022 12.3. Current Size (US$ million) and Volume Analysis and Forecast By Region, 2023 to 2033 12.3.1. West 12.3.2. Midwest 12.3.3. Northeast 12.3.4. South 12.4. Attractiveness Analysis By Region 13. West 2018 to 2022 and Forecast 2023 to 2033 13.1. Introduction 13.2. Pricing Analysis 13.3. Historical Size (US$ million) and Volume Trend Analysis By Taxonomy, 2018 to 2022 13.4. Size (US$ million) and Volume Forecast By Taxonomy, 2023 to 2033 13.4.1. By States 13.4.1.1. Arizona 13.4.1.2. Colorado 13.4.1.3. California 13.4.1.4. Utah 13.4.1.5. Nevada 13.4.1.6. Rest of West 13.4.2. By Material Type 13.4.3. By End Use 13.5. Attractiveness Analysis 13.5.1. By States 13.5.2. By Material Type 13.5.3. By End Use 13.6. Trends 13.7. Key Participants - Intensity Mapping 13.8. Drivers and Restraints - Impact Analysis 14. Midwest 2018 to 2022 and Forecast 2023 to 2033 14.1. Introduction 14.2. Pricing Analysis 14.3. Historical Size (US$ million) and Volume Trend Analysis By Taxonomy, 2018 to 2022 14.4. Current Size (US$ million) and Volume Forecast By Taxonomy, 2023 to 2033 14.4.1. By State 14.4.1.1. Indiana 14.4.1.2. Iowa 14.4.1.3. Ohio 14.4.1.4. Illinois 14.4.1.5. Michigan 14.4.1.6. Minnesota 14.4.1.7. Rest of Midwest 14.4.2. By Material Type 14.4.3. By End Use 14.5. Attractiveness Analysis 14.5.1. By State 14.5.2. By Material Type 14.5.3. By End Use 14.6. Trends 14.7. Key Participants - Intensity Mapping 14.8. Drivers and Restraints - Impact Analysis 15. Northeast 2018 to 2022 and Forecast 2023 to 2033 15.1. Introduction 15.2. Pricing Analysis 15.3. Historical Size (US$ million) and Volume Trend Analysis By Taxonomy, 2018 to 2022 15.4. Future Size (US$ million) and Volume Forecast By Taxonomy, 2023 to 2033 15.4.1. By State 15.4.1.1. New York 15.4.1.2. New Jersey 15.4.1.3. Pennsylvania 15.4.1.4. Connecticut 15.4.1.5. Rest of Northeast 15.4.2. By Material Type 15.4.3. By End Use 15.5. Attractiveness Analysis 15.5.1. By State 15.5.2. By Material Type 15.5.3. By End Use 15.6. Trends 15.7. Key Participants - Intensity Mapping 15.8. Drivers and Restraints - Impact Analysis 16. South 2018 to 2022 and Forecast 2023 to 2033 16.1. Introduction 16.2. Pricing Analysis 16.3. Historical Size (US$ million) and Volume Trend Analysis By Taxonomy, 2018 to 2022 16.4. Future Size (US$ million) and Volume Forecast By Taxonomy, 2023 to 2033 16.4.1. By State 16.4.1.1. Texas 16.4.1.2. Florida 16.4.1.3. Georgia 16.4.1.4. North Carolina 16.4.1.5. South Carolina 16.4.1.6. Rest of South 16.4.2. By Material Type 16.4.3. By End Use 16.5. Attractiveness Analysis 16.5.1. By State 16.5.2. By Material Type 16.5.3. By End Use 16.6. Trends 16.7. Key Participants - Intensity Mapping 16.8. Drivers and Restraints - Impact Analysis 17. Structure Analysis 17.1. Industry Analysis by Tier of Companies 17.2. Concentration 17.3. Share Analysis of Top Players 17.4. Production Capacity Analysis 17.5. Presence Analysis 17.5.1. By Power Source Footprint of Players 17.5.2. By Regional Footprint of Players 17.5.3. By Channel Footprint of Players 18. Competition Analysis 18.1. Competition Dashboard 18.2. Competition Deep Dive 18.2.1. DuPont de Nemours, Inc. 18.2.1.1. Overview 18.2.1.2. Product Portfolio 18.2.1.3. Profitability by Segments (Material Type/End Use/Region) 18.2.1.4. Sales Footprint 18.2.1.5. Strategy Overview 18.2.2. Cambria 18.2.3. Wilsonart 18.2.4. Formica Corporation 18.2.5. Lamitech 18.2.6. MSI Surfaces 18.2.7. IceStone 18.2.8. LX Hausys 18.2.9. Tops Solid Surface 18.2.10. VT Industries 19. Primary Insights 20. Assumptions and Acronyms Used 21. Research Methodology
Chemicals & Materials
November 2023
REP-GB-18391
333 pages
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Countertop Industry Analysis in United States
