Introduction

The cross-platform and mobile advertising market is booming, owing to the adoption of digital advertising technology. Cross-platform and mobile advertising is growing as the brands, agencies, and marketers are adopting it to connect with their consumers over traditional marketing. Cross-platform and mobile advertising can be done by multiple channels, such as mobile applications, mobile messaging (SMS), mobile web, video and smart televisions.

Marketer, agencies, and other multiple brands have adopted cross-platform and mobile advertising technology due to many benefits. Cross-platform and mobile advertising allows marketers and others to advertise their products and services directly through smartphones, tablets and smart televisions.

The global cross-platform and mobile advertising market is expected to expand at an exponential CAGR of 21.3%, through 2028, reaching a valuation of approximately USD 732,683.4 Million by the end of the forecast period. The global cross-platform and mobile advertising market was valued at USD 106,622.5 Million by the end of 2018. 

Over the past two decades, there has been a significant increase in the number of mining companies and operations. On the flip side, one of the key challenges faced by the developers in the cross-platform and mobile advertising market is that major vendors are working continuously on ads fraud. This is anticipated to be the key factor hampering the growth of the cross-platform and mobile advertising market over the forecast period.

Moreover, with increasing advertisement processing complexity and costs of advertisements has increased substantially over the years. Thus, these are the reasons is expected to act as a restraining factor for the growth of the cross-platform and mobile advertising market in near future

Cross-platform and mobile advertising offer several benefits, such as the safe and fast completion of the advertising process, audience management, etc. The cross-platform and mobile advertising also manage the risks associated with the ad frauds and lack of transparency.

By region, Europe and South Asia are anticipated to dominate the global cross-platform and mobile advertising market over the forecast period. In value terms, South Asia is estimated to create incremental USD opportunity worth USD 86,027.5 Million in the global cross-platform and mobile advertising market over the forecast period. Also. South Asia, followed by Middle East & Africa (MEA), is expected to grow at a healthy CAGR over the forecast period, owing to the adoption of cross-platform and mobile advertising platforms by the marketers.

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Increase in the number of advertisers

Increasing spending on research and development for searching new areas is a key factor driving the cross-platform and mobile advertising market. Moreover, rapid urbanisation and the increasing spending on digital advertising is expected to create potential growth opportunities for the cross-platform and mobile advertising market during the forecast period.

In addition, factors such as rising awareness about digital advertising is also boosting the cross-platform and mobile advertising market. The governments of various countries are working continuously to provide digitalised environment to the people.

Cross-platform and Mobile Advertising Market

South Asia and Middle East & Africa are Growing Markets for Cross-Platform and Mobile Advertisings Platforms

Increasing government initiatives of digitalization in both the regions are expected to drive growth in demand for cross-platform and mobile advertisings. Also, the increasing penetration of the Internet activities in the regions will further surge the demand for cross-platform and mobile advertising over the forecast period.

The Middle East & Africa (MEA) cross-platform and mobile advertising market is expected to register prominent growth, in terms of value. South Asia and Middle East & Africa are projected to gain market share over the forecast period in the global cross-platform and mobile advertising market owing to the expected to increase in demand from marketers of different industries in respective regions.

Sudip Saha
Sudip Saha

Principal Consultant

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Cross-Platform and Mobile Advertising Market – Competitive Landscape

The global cross-platform and mobile advertising market is moderately fragmented with the presence of several regional and global players across the globe. Globally, the top 5 players in the global cross-platform and mobile advertising market holds more than 50% share of the overall market in terms of value.

The cross-platform and mobile advertising market has witnessed considerable developments from the competition perspective. Strategies such as collaborations, acquisitions, and expansions are chosen by key players to expand and sustain in the global cross-platform and mobile advertising market.

Some of the key vendors that are covered in this report named cross-platform and mobile advertising includes, Facebook Inc., Google, Inc., SAP SE, Apple, Inc., Microsoft Corporation, Verizon Digital Media Services, Inc., Amobee, Inc. (SingTel), 4INFO, AdColony, and Inmobi.

Key Segments

On the basis of advertisement type, the global cross-platform and mobile advertising market has been segmented into:

  • Search
  • Native Social
  • Display
  • Video
  • SMS
  • Audio

By platform, the global cross-platform and mobile advertising market has been segmented into:

  • Smartphones
  • Tablets
  • Desktops
  • Smart Televisions

On the basis of End User, the global cross-platform and mobile advertising market has been segmented into:

  • Small and Medium Enterprises
  • Large Enterprises

On the basis of end-use, the global cross-platform and mobile advertising market has been segmented into:

  • Telecom and IT
  • Finance & Insurance
  • Media & Entertainment
  • Retail
  • Healthcare & Social Assistance
  • Energy and Utility
  • Public Administration
  • Others

On the basis of region, the global cross-platform and mobile advertising market has been segmented into:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East and Africa

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Frequently Asked Questions

How is the Cross-platform and Mobile Advertising Market Growing?

The cross-platform and mobile advertising market is predicted to grow at 21.3% CAGR through 2032.

Which Region Holds the Highest Revenue Potential in the Cross-platform and Mobile Advertising Market?

Middle East & Africa (MEA) cross-platform and mobile advertising market holds the highest revenue potential.

What is the Current Cross-platform and Mobile Advertising Market Size?

The cross-platform and mobile advertising market size is anticipated to be over USD 230.83 Billion in 2022.

What is the Future Scope of Growth for the Cross-platform and Mobile Advertising Market?

The cross-platform and mobile advertising market is expected to surpass USD 1591.85 Billion by 2032.

Table of Content
	1. Executive Summary
	2. Market Overview
	3. Market Background
	4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
	5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Capacity
		5.1. 5,000 to 10,000 BTUs
		5.2. 11,000 to 15,000 BTUs
		5.3. 16,000 to 20,000 BTUs
		5.4. 20,000 & Above BTUs
	6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End Use
		6.1. Residential
		6.2. Commercial
	7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
		7.1. Wholesalers/ Distributors
		7.2. Hypermarket/Supermarkets
		7.3. Specialty Stores
		7.4. Multi-brand Stores
		7.5. Online Retailers
		7.6. Other
	8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
		8.1. North America
		8.2. Latin America
		8.3. Western Europe
		8.4. Eastern Europe
		8.5. South Asia and Pacific
		8.6. East Asia
		8.7. Middle East and Africa
	9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	16. Key Countries Market Analysis
	17. Market Structure Analysis
	18. Competition Analysis
		18.1. De’Longhi S.p.A
		18.2. Electrolux AB
		18.3. LG Electronics Inc.
		18.4. Midea Group
		18.5. Olimpia Splendid
		18.6. Haier Group Corporation
		18.7. Honeywell International Inc.
		18.8. Carrier Corporation
		18.9. The Whirlpool Corporation
		18.10. NewAir
		18.11. Whynter
		18.12. Gree Electric Appliances
		18.13. Panasonic Corporation
		18.14. Frigidaire
		18.15. Friedrich
	19. Assumptions & Acronyms Used
	20. Research Methodology

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