The cross-platform and mobile advertising market is booming, owing to the adoption of digital advertising technology. Cross-platform and mobile advertising is growing as the brands, agencies, and marketers are adopting it to connect with their consumers over traditional marketing. Cross-platform and mobile advertising can be done by multiple channels, such as mobile applications, mobile messaging (SMS), mobile web, video and smart televisions.
Marketer, agencies, and other multiple brands have adopted cross-platform and mobile advertising technology due to many benefits. Cross-platform and mobile advertising allows marketers and others to advertise their products and services directly through smartphones, tablets and smart televisions.
The global cross-platform and mobile advertising market is expected to expand at an exponential CAGR of 21.3%, through 2028, reaching a valuation of approximately US$ 732,683.4 Mn by the end of the forecast period. The global cross-platform and mobile advertising market was valued at US$ 106,622.5 Mn by the end of 2018.
Over the past two decades, there has been a significant increase in the number of mining companies and operations. On the flip side, one of the key challenges faced by the developers in the cross-platform and mobile advertising market is that major vendors are working continuously on ads fraud. This is anticipated to be the key factor hampering the growth of the cross-platform and mobile advertising market over the forecast period.
Moreover, with increasing advertisement processing complexity and costs of advertisements has increased substantially over the years. Thus, these are the reasons is expected to act as a restraining factor for the growth of the cross-platform and mobile advertising market in near future
Cross-platform and mobile advertising offer several benefits, such as the safe and fast completion of the advertising process, audience management, etc. The cross-platform and mobile advertising also manage the risks associated with the ad frauds and lack of transparency.
By region, Europe and South Asia are anticipated to dominate the global cross-platform and mobile advertising market over the forecast period. In value terms, South Asia is estimated to create incremental $ opportunity worth US$ 86,027.5 Mn in the global cross-platform and mobile advertising market over the forecast period. Also. South Asia, followed by Middle East & Africa (MEA), is expected to grow at a healthy CAGR over the forecast period, owing to the adoption of cross-platform and mobile advertising platforms by the marketers.
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Increasing spending on research and development for searching new areas is a key factor driving the cross-platform and mobile advertising market. Moreover, rapid urbanisation and the increasing spending on digital advertising is expected to create potential growth opportunities for the cross-platform and mobile advertising market during the forecast period.
In addition, factors such as rising awareness about digital advertising is also boosting the cross-platform and mobile advertising market. The governments of various countries are working continuously to provide digitalised environment to the people.
Increasing government initiatives of digitalization in both the regions are expected to drive growth in demand for cross-platform and mobile advertisings. Also, the increasing penetration of the Internet activities in the regions will further surge the demand for cross-platform and mobile advertising over the forecast period.
The Middle East & Africa (MEA) cross-platform and mobile advertising market is expected to register prominent growth, in terms of value. South Asia and Middle East & Africa are projected to gain market share over the forecast period in the global cross-platform and mobile advertising market owing to the expected to increase in demand from marketers of different industries in respective regions.
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The global cross-platform and mobile advertising market is moderately fragmented with the presence of several regional and global players across the globe. Globally, the top 5 players in the global cross-platform and mobile advertising market holds more than 50% share of the overall market in terms of value.
The cross-platform and mobile advertising market has witnessed considerable developments from the competition perspective. Strategies such as collaborations, acquisitions, and expansions are chosen by key players to expand and sustain in the global cross-platform and mobile advertising market.
Some of the key vendors that are covered in this report named cross-platform and mobile advertising includes, Facebook Inc., Google, Inc., SAP SE, Apple, Inc., Microsoft Corporation, Verizon Digital Media Services, Inc., Amobee, Inc. (SingTel), 4INFO, AdColony, and Inmobi.
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On the basis of advertisement type, the global cross-platform and mobile advertising market has been segmented into:
By platform, the global cross-platform and mobile advertising market has been segmented into:
On the basis of End User, the global cross-platform and mobile advertising market has been segmented into:
On the basis of end-use, the global cross-platform and mobile advertising market has been segmented into:
On the basis of region, the global cross-platform and mobile advertising market has been segmented into:
The cross-platform and mobile advertising market is predicted to grow at 21.3% CAGR through 2032.
Middle East & Africa (MEA) cross-platform and mobile advertising market holds the highest revenue potential.
The cross-platform and mobile advertising market size is anticipated to be over US$ 230.83 Billion in 2022.
The cross-platform and mobile advertising market is expected to surpass US$ 1591.85 Billion by 2032.
1. Executive Summary
1.1. Market Overview
1.2. Market Analysis
1.3. FMI Analysis and Recommendations
1.4. Wheel of Fortune
2. Market Introduction
2.1. Market Definition
2.2. Market Taxonomy
3. Global Cross-Platform and Mobile Advertising Market Background
3.1. Macro-Economic Factors
3.1.1. Worldwide ICT Spending (US$ Bn)
3.1.2. Region-wise Mobile Contribution to GDP and Worldwide Internet Users
3.1.3. Region Wise GDP in US$ Bn, 2013 – 2028
3.1.4. GDP Growth Rate (%), 2017
3.1.5. Population Growth Rate (&), 2017
3.1.6. Worldwide Telecommunication Revenues, 2007-2015
3.2. Market Dynamics
3.2.1. Drivers
3.2.2. Restraints
3.2.3. Trends
3.2.4. Opportunity
3.2.5. Value Chain Analysis
3.3. Forecast Factors – Relevance and Impact
4. Global Cross-Platform and Mobile Advertising Market Analysis 2013–2017 and Forecast, 2018–2028
4.1. Market Size (US$ Mn) Analysis and Forecast
4.1.1. Historical Market Size Analysis, 2013–2017
4.1.2. Current Market Size Forecast, 2018–2028
4.1.2.1. Y-o-Y Growth Analysis
4.1.2.2. Absolute $ Opportunity Analysis
5. Global Cross-Platform and Mobile Advertising Market Analysis 2013–2017 and Forecast, 2018–2028 By Advertising Type
5.1. Introduction / Key Findings
5.2. Historical Market Size (US$ Mn) Analysis By Advertising Type, 2013–2017
5.3. Current Market Size (US$ Mn)) Analysis By Advertising Type, 2018–2028
5.3.1. Search
5.3.2. Native Social
5.3.3. Display
5.3.4. Video
5.3.5. SMS
5.3.6. Audio
5.4. Market Attractiveness Analysis By Advertising Type
6. Global Cross-Platform and Mobile Advertising Market Analysis 2013–2017 and Forecast, 2018–2028 By Platform
6.1. Introduction / Key Findings
6.2. Historical Market Size (US$ Mn) Analysis By Platform, 2013–2017
6.3. Current Market Size (US$ Mn) Analysis By Platform, 2018–2028
6.3.1. Smartphones
6.3.2. Tablets
6.3.3. Desktops
6.3.4. Smart Televisions
6.4. Market Attractiveness Analysis By Platform
7. Global Cross-Platform and Mobile Advertising Market Analysis 2013–2017 and Forecast, 2018–2028 By End User
7.1. Introduction / Key Findings
7.2. Historical Market Size (US$ Mn) Analysis By End User, 2013–2017
7.3. Current Market Size (US$ Mn) Analysis By End User, 2018–2028
7.3.1. Small and Medium Enterprises
7.3.2. Large Enterprises
7.4. Market Attractiveness Analysis By End User
8. Global Cross-Platform and Mobile Advertising Market Analysis 2013–2017 and Forecast, 2018–2028 By Vertical
8.1. Introduction / Key Findings
8.2. Historical Market Size (US$ Mn) Analysis By Vertical, 2013–2017
8.3. Current Market Size (US$ Mn) Analysis By Vertical, 2018–2028
8.3.1. Telecom and IT
8.3.2. Finance & Insurance
8.3.3. Media & Entertainment
8.3.4. Retail
8.3.5. Healthcare & Social Assistance
8.3.6. Energy and Utility
8.3.7. Public Administration
8.3.8. Others
8.4. Market Attractiveness Analysis By Vertical
9. Global Cross-Platform and Mobile Advertising Market Analysis 2013–2017 and Forecast, 2018–2028 By Region
9.1. Introduction / Key Findings
9.2. Historical Market Size (US$ Mn) Analysis By Region, 2013–2017
9.3. Current Market Size (US$ Mn) Analysis By Region, 2018–2028
9.3.1. North America
9.3.2. Latin America
9.3.3. Europe
9.3.4. South Asia
9.3.5. East Asia
9.3.6. Oceania
9.3.7. Middle East and Africa
9.4. Market Attractiveness Analysis By Region
10. North America Cross-Platform and Mobile Advertising Market Analysis 2013–2017 and Forecast, 2018–2028
10.1. Introduction / Key Findings
10.2. Historical Market Size (US$ Mn) Analysis By Key Segments, 2013–2017
10.3. Current Market Size (US$ Mn) Forecast By Country, 2018–2028
10.3.1. By Country
10.3.1.1. U.S.
10.3.1.2. Canada
10.3.2. By Advertising Type
10.3.3. By Platform
10.3.4. By End User
10.3.5. By Vertical
10.4. Market Attractiveness Analysis
10.4.1. By Country
10.4.2. By Advertising Type
10.4.3. By Platform
10.4.4. By End User
10.4.5. By Vertical
10.5. Drivers and Restraints: Impact Analysis
10.6. Market Presence (Intensity Map)
11. Latin America Cross-Platform and Mobile Advertising Market Analysis 2013–2017 and Forecast, 2018–2028
11.1. Introduction / Key Findings
11.2. Historical Market Size (US$ Mn) Analysis By Key Segments, 2013–2017
11.3. Current Market Size (US$ Mn) Forecast By Country, 2018–2028
11.3.1. By Country
11.3.1.1. Brazil
11.3.1.2. Mexico
11.3.1.3. Rest of Latin America
11.3.2. By Advertising Type
11.3.3. By Platform
11.3.4. By End User
11.3.5. By Vertical
11.4. Market Attractiveness Analysis
11.4.1. By Country
11.4.2. By Advertising Type
11.4.3. By Platform
11.4.4. By End User
11.4.5. By Vertical
11.5. Drivers and Restraints: Impact Analysis
11.6. Market Presence (Intensity Map)
12. Europe Cross-Platform and Mobile Advertising Market Analysis 2013–2017 and Forecast, 2018–2028
12.1. Introduction / Key Findings
12.2. Historical Market Size (US$ Mn) Analysis By Key Segments, 2013–2017
12.3. Current Market Size (US$ Mn) Forecast By Country, 2018–2028
12.3.1. By Country
12.3.1.1. Germany
12.3.1.2. Italy
12.3.1.3. France
12.3.1.4. U.K.
12.3.1.5. Spain
12.3.1.6. BENELUX
12.3.1.7. Russia
12.3.1.8. Rest of Europe
12.3.2. By Advertising Type
12.3.3. By Platform
12.3.4. By End User
12.3.5. By Vertical
12.4. Market Attractiveness Analysis
12.4.1. By Country
12.4.2. By Advertising Type
12.4.3. By Platform
12.4.4. By End User
12.4.5. By Vertical
12.5. Drivers and Restraints: Impact Analysis
12.6. Market Presence (Intensity Map)
13. South Asia Cross-Platform and Mobile Advertising Market Analysis 2013–2017 and Forecast, 2018–2028
13.1. Introduction / Key Findings
13.2. Historical Market Size (US$ Mn) Analysis By Key Segments, 2013–2017
13.3. Current Market Size (US$ Mn) Forecast By Country, 2018–2028
13.3.1. By Country
13.3.1.1. India
13.3.1.2. Thailand
13.3.1.3. Indonesia
13.3.1.4. Malaysia
13.3.1.5. Rest of South Asia
13.3.2. By Advertising Type
13.3.3. By Platform
13.3.4. By End User
13.3.5. By Vertical
13.4. Market Attractiveness Analysis
13.4.1. By Country
13.4.2. By Advertising Type
13.4.3. By Platform
13.4.4. By End User
13.4.5. By Vertical
13.5. Drivers and Restraints: Impact Analysis
13.6. Market Presence (Intensity Map)
14. East Asia Cross-Platform and Mobile Advertising Market Analysis 2013–2017 and Forecast, 2018–2028
14.1. Introduction / Key Findings
14.2. Historical Market Size (US$ Mn) Analysis By Key Segments, 2013–2017
14.3. Current Market Size (US$ Mn) Forecast By Country, 2018–2028
14.3.1. By Country
14.3.1.1. China
14.3.1.2. Japan
14.3.1.3. South Korea
14.3.2. By Advertising Type
14.3.3. By Platform
14.3.4. By End User
14.3.5. By Vertical
14.4. Market Attractiveness Analysis
14.4.1. By Country
14.4.2. By Advertising Type
14.4.3. By Platform
14.4.4. By End User
14.4.5. By Vertical
14.5. Drivers and Restraints: Impact Analysis
14.6. Market Presence (Intensity Map)
15. Oceania Cross-Platform and Mobile Advertising Market Analysis 2013–2017 and Forecast, 2018–2028
15.1. Introduction / Key Findings
15.2. Historical Market Size (US$ Mn) Analysis By Key Segments, 2013–2017
15.3. Current Market Size (US$ Mn) Forecast By Country, 2018–2028
15.3.1. By Country
15.3.1.1. Australia
15.3.1.2. New Zealand
15.3.2. By Advertising Type
15.3.3. By Platform
15.3.4. By End User
15.3.5. By Vertical
15.4. Market Attractiveness Analysis
15.4.1. By Country
15.4.2. By Advertising Type
15.4.3. By Platform
15.4.4. By End User
15.4.5. By Vertical
15.5. Drivers and Restraints: Impact Analysis
15.6. Market Presence (Intensity Map)
16. Middle East and Africa Cross-Platform and Mobile Advertising Market Analysis 2013–2017 and Forecast, 2018–2028
16.1. Introduction / Key Findings
16.2. Historical Market Size (US$ Mn) Analysis By Key Segments, 2013–2017
16.3. Current Market Size (US$ Mn) Forecast By Country, 2018–2028
16.3.1. By Country
16.3.1.1. GCC Countries
16.3.1.2. Turkey
16.3.1.3. Northern Africa
16.3.1.4. South Africa
16.3.1.5. Rest of MEA
16.3.2. By Advertising Type
16.3.3. By Platform
16.3.4. By End User
16.3.5. By Vertical
16.4. Market Attractiveness Analysis
16.4.1. By Country
16.4.2. By Advertising Type
16.4.3. By Platform
16.4.4. By End User
16.4.5. By Vertical
16.5. Drivers and Restraints: Impact Analysis
16.6. Market Presence (Intensity Map)
17. Emerging Countries Cross-Platform and Mobile Advertising Market Analysis 2015–2017 and Forecast, 2018–2028
17.1. Market Value Analysis 2013-2017 and Forecast 2018-2028 by country
17.1.1. China
17.1.2. India
17.1.3. Mexico
18. Market Structure Analysis
18.1. Market Concentration by Tier Wise
18.2. Market Concentration
19. Competition Analysis
19.1. Competition Dashboard
19.2. Competition Benchmarking
19.3. Company Profiles (Details – Overview, Financials, Strategy, Recent Developments)
19.3.1. Apple Inc.
19.3.2. Alphabet Inc. (Google)
19.3.3. Microsoft Corporation
19.3.4. SAP SE
19.3.5. 4INFO
19.3.6. Verizon Communications, Inc.
19.3.7. Facebook, Inc.
19.3.8. Amobee, Inc.
19.3.9. InMobi
19.3.10. AdColony
20. Assumptions and Acronyms Used
21. Research Methodology
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