The demand for cooling tower rental services, in terms of value, is estimated to be worth around US$ 996 million in the current year 2023. According to the FMI market analysis report, this market is anticipated to increase at a CAGR of 7.7% from 2023 to 2033. The FMI report further predicts the overall market valuation would be reaching US$ 2,100 million by the end of this forecast period by 2033.
Renting cooling towers to industrial, manufacturing, and commercial sectors for a temporary period has emerged as a lucrative business in the last few years. There is now an increasing need for cooling systems to maintain ideal operating temperatures and avoid overheating equipment and machinery. Additionally, the industry is expanding with the growing demand for services like ventilation and air conditioning in storage or warehouses, particularly for food items.
The adoption of the cooling tower rental market is expanding as a result of the constantly expanding industrial and manufacturing sector, particularly in emerging economies. As businesses grow and new industrial facilities are built the demand for cooling tower rental services market is expected to get competitive in the future. Furthermore, it is getting highly adopted in corporate and public buildings as businesses and organizations attempt to establish pleasant working spaces for employees.
Important market developments can be further demonstrated by the contract signed between Babcock & Wilcox SPIG Incorporation and BASF Dow HPPO. The agreement was signed in June 2019 for improving services on the cooling tower at a propylene oxide production facility in Belgium. This partnership demonstrates how crucial specialist knowledge is when providing or upgrading cooling tower rental services for vital industrial infrastructure.
Attributes | Details |
---|---|
Global Cooling Tower Rental Market Valuation in 2022 | US$ 913.8 million |
Estimated Global Market Share in 2023 | US$ 996 million |
Forecasted Global Market Size by 2033 | US$ 2,100 million |
Projected Global Market Growth Rate from 2023 to 2033 | 7.7% CAGR |
Historical Market Growth Rate from 2018 to 2022 | 10.6% CAGR |
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According to earlier market survey reports, the net worth of the total cooling tower rentals subscribed in the year 2018 was US$ 610.7 million. In the following years, it progressed moderately before witnessing a steep rise during the years 2021 and 2022 during the post-covid-19 pandemic period.
Trends like the inclusion of light-emitting diode (LED) retrofits, water source heat pumps, and the supply of upgrading services can drive the market further. The advent of "Smart Cooling Tower" technology is also another notable breakthrough promising several other emerging trends in the cooling tower rental market.
Smart cooling tower technology provides real-time monitoring and analysis of the cooling towers' activities through the use of sensors, data analytics, and automation. Further, it may maximize the knowledge of the product's performance by gathering and evaluating data on numerous factors like water flow, and energy usage. This new technology's automated detection function enables rapid detection of any problems or irregularities in the operation of cooling towers.
Top Product Type Segment | Wet Cooling Towers |
---|---|
Top Market Segment Historical CAGR from 2018 to 2022 | 10.5% |
Top Market Segment Forecasted CAGR from 2023 to 2033 | 7.4% |
To maintain ideal operating temperatures throughout production processes the chemicals and petrochemicals sector need wet cooling towers. So, the wet cooling tower segment is anticipated to retain its dominance throughout the projected period driven by such industries’ expansion. Over the past few years, the adoption of hybrid cooling tower rental services has garnered sufficient traction with the potential to overtake the wet segment soon. However, dry cooling tower leasing services are in high demand these days as a result of the building and construction industry's expansion.
Top Design Segment | Mechanical Draft |
---|---|
Top Market Segment Historical CAGR from 2018 to 2022 | 10.4% |
Top Market Segment Forecasted CAGR from 2023 to 2033 | 7.2% |
Depending on design mechanical draft cooling towers are renowned for their energy-efficient construction and use and constitute the dominant segment in the market. Such cooling towers also use cutting-edge technology including variable speed motors, effective fans, and airflow control systems that are tuned to keep them popular.
The cooling towers are used in a variety of sectors, however, the industrial segment currently accounts for a sizeable portion of the market. Many industries heavily rely on cooling towers for the cooling of machinery and the condensation of steam in petrochemical and refinery facilities. The cooling tower rental services for the industrial segment are predicted to expand further with the rising sales of fuel products on a worldwide scale.
Regional Market Attributes | Details |
---|---|
Historical CAGR of the United States Market from 2018 to 2022 | 10.6% |
Forecasted CAGR of the United States Market from 2023 to 2033 | 7.7% |
Anticipated Overall Market Value in the United States by 2033 | US$ 384.1 million |
The United States Market Absolute Dollar Growth until 2033 | US$ 200.7 million |
As per the FMI analysis, the demand for cooling tower services in the United States remains higher by virtue of a greater industrial base. Expansion of petroleum refineries and the pharmaceutical sector are expected to propel the cooling tower leasing business in the United States to attractive potential.
Regional Market Attributes | Details |
---|---|
Historical CAGR of the United Kingdom Market from 2018 to 2022 | 10.3% |
Forecasted CAGR of the United Kingdom Market from 2023 to 2033 | 7.4% |
Anticipated Overall Market Value in the United Kingdom by 2033 | US$ 74 million |
Projected Growth of the Market until 2033 in Absolute Dollar | US$ 37.9 million |
A renowned temperature management firm, Carrier Rental Systems, in the United Kingdom and Ireland acquired a fleet of VLT cooling equipment in June 2021. With a global warming potential (GWP) of 1282, the refrigerant used is 12% more efficient and has a 67% GWP lower than traditional refrigerants.
Regional Market Attributes | Details |
---|---|
Historical CAGR of the China Market from 2018 to 2022 | 10.4% |
Forecasted CAGR of the China Market from 2023 to 2033 | 7.6% |
Anticipated Overall Market Value in China by 2033 | US$ 488.3 million |
China Market Absolute Dollar Growth until 2033 | US$ 254.6 million |
When it comes to the nuclear power industry and electricity generation capacity, the Asia-Pacific countries are witnessing rapid development in recent years. As an outcome, the growing emphasis on nuclear reactors in the Asia-Pacific area is anticipated to raise demand for the cooling tower rental industry. For instance, by 2033 end, the market share in China alone is projected to contribute to more than 20% of the global revenue.
Regional Market Attributes | Details |
---|---|
Historical CAGR of the Japan Market from 2018 to 2022 | 10.3% |
Forecasted CAGR of the Japan Market from 2023 to 2033 | 7.6% |
Anticipated Overall Market Value in Japan by 2033 | US$ 401.1 million |
Japan Market Absolute Dollar Growth until 2033 | US$ 208.3 million |
The adoption of cooling tower leasing services is anticipated to increase remarkably throughout Asia Pacific as the power generating sector is expanding remarkably. In countries like the GCC nations and South Africa, the market is anticipated to expand with greater focus on power generation facilities.
Regional Market Attributes | Details |
---|---|
Historical CAGR of the South Korea Market from 2018 to 2022 | 9.3% |
Forecasted CAGR of the South Korea Market from 2023 to 2033 | 7.3% |
Anticipated Overall Market Value in South Korea by 2033 | US$ 106.8 million |
South Korea Market Absolute Dollar Growth until 2033 | US$ 54.1 million |
Recent Developments by the Cooling Tower Rental Service Providers
Babcock and Wilcox SPIG Incorporation and BASF Dow HPPO partnered in June 2019 to modify a production facility of propylene oxide cooling towers in Belgium. A division of Babcock & Wilcox Enterprises was also part of this agreement to improve BASF's cooling tower's performance. The joint venture of BASF SE and the Dow Chemical Company is known as BASF Dow HPPO which guarantees efficiency of the production process.
An important development in the cooling tower rental services sector occurred with the installation of eight cooling towers at the Alicante Airport in Spain. These cooling towers were outfitted by EWK in October 2020 with "Smart Cooling Tower" technology is one of its kind in the country. It is a ground-breaking method that combines both automated detection and data monitoring capabilities to improve the cooling tower performance installed at Alicante Airport.
How can Manufacturers Scale their Businesses in the Global Cooling Tower Rental Market?
Prominent global cooling tower rental service providers are emphasizing the value of the ongoing process of optimization and development of sustainable business models. Moreover, upgrading the cooling tower shows the dedication of market players to raise production, operational effectiveness, and lowering the carbon footprint for environmental sustainability.
The development and adoption of digital solutions for streamlining cooling tower rental services might allow companies to maintain competitiveness and seize new opportunities. Adapting to shifting environmental legislation, technical improvements, and the rising need for effective cooling solutions across several sectors can also scale up the business.
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Attribute | Details |
---|---|
Forecast Period | 2023 to 2033 |
Historical Data Available for | 2018 to 2022 |
Market Analysis | US$ million or billion for Value and Units for Volume |
Key Regions Covered | North America; Latin America; Europe; Middle East & Africa; East Asia; South Asia and Oceania |
Key Countries Covered | United States, Canada, Brazil, Mexico, Germany, Spain, Italy, France, United Kingdom, Russia, China, India, Australia & New Zealand, GCC Countries, and South Africa |
Key Segments Covered | By Product Type, By Design, By End Use Verticals, and By Region |
Key Companies Profiled | Aggreko; Baltimore Aircoil Australia; Carrier Rental Systems; Caterpillar; Cooling Tower Depot |
Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
Customization & Pricing | Available upon Request |
The market is estimated to reach US$ 2,100 million by 2033.
The market size in 2022 was estimated to be nearly US$ 913.8 million.
The market is estimated to secure a valuation of US$ 996 million in 2023.
Aggreko, Baltimore Aircoil Australia, and Carrier Rental Systems are key players.
The United States, Japan, and China dominate the global market.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. PESTLE and Porter’s Analysis
3.6. Regulatory Landscape
3.6.1. By Key Regions
3.6.2. By Key Countries
3.7. Regional Parent Market Outlook
4. Global Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) Analysis By Type, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Type, 2023 to 2033
5.3.1. Wet
5.3.2. Dry
5.3.3. Hybrid
5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033
6. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Design
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) Analysis By Design, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Design, 2023 to 2033
6.3.1. Mechanical Draft
6.3.2. Natural Draft
6.4. Y-o-Y Growth Trend Analysis By Design, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Design, 2023 to 2033
7. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-Use
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) Analysis By End-Use, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End-Use, 2023 to 2033
7.3.1. Industrial
7.3.2. Commercial
7.4. Y-o-Y Growth Trend Analysis By End-Use, 2018 to 2022
7.5. Absolute $ Opportunity Analysis By End-Use, 2023 to 2033
8. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
8.1. Introduction
8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022
8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. South Asia
8.3.5. East Asia
8.3.6. Oceania
8.3.7. MEA
8.4. Market Attractiveness Analysis By Region
9. North America Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
9.2.1. By Country
9.2.1.1. U.S.
9.2.1.2. Canada
9.2.2. By Type
9.2.3. By Design
9.2.4. By End-Use
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Type
9.3.3. By Design
9.3.4. By End-Use
9.4. Key Takeaways
10. Latin America Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Country
10.2.1.1. Brazil
10.2.1.2. Mexico
10.2.1.3. Rest of Latin America
10.2.2. By Type
10.2.3. By Design
10.2.4. By End-Use
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Type
10.3.3. By Design
10.3.4. By End-Use
10.4. Key Takeaways
11. Europe Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. Germany
11.2.1.2. U.K.
11.2.1.3. France
11.2.1.4. Spain
11.2.1.5. Italy
11.2.1.6. Rest of Europe
11.2.2. By Type
11.2.3. By Design
11.2.4. By End-Use
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Type
11.3.3. By Design
11.3.4. By End-Use
11.4. Key Takeaways
12. South Asia Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. India
12.2.1.2. Malaysia
12.2.1.3. Singapore
12.2.1.4. Thailand
12.2.1.5. Rest of South Asia
12.2.2. By Type
12.2.3. By Design
12.2.4. By End-Use
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Type
12.3.3. By Design
12.3.4. By End-Use
12.4. Key Takeaways
13. East Asia Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Country
13.2.1.1. China
13.2.1.2. Japan
13.2.1.3. South Korea
13.2.2. By Type
13.2.3. By Design
13.2.4. By End-Use
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Type
13.3.3. By Design
13.3.4. By End-Use
13.4. Key Takeaways
14. Oceania Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Country
14.2.1.1. Australia
14.2.1.2. New Zealand
14.2.2. By Type
14.2.3. By Design
14.2.4. By End-Use
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Type
14.3.3. By Design
14.3.4. By End-Use
14.4. Key Takeaways
15. MEA Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
15.2.1. By Country
15.2.1.1. GCC Countries
15.2.1.2. South Africa
15.2.1.3. Israel
15.2.1.4. Rest of MEA
15.2.2. By Type
15.2.3. By Design
15.2.4. By End-Use
15.3. Market Attractiveness Analysis
15.3.1. By Country
15.3.2. By Type
15.3.3. By Design
15.3.4. By End-Use
15.4. Key Takeaways
16. Key Countries Analysis
16.1. U.S.
16.1.1. Pricing Analysis
16.1.2. Market Share Analysis, 2022
16.1.2.1. By Type
16.1.2.2. By Design
16.1.2.3. By End-Use
16.2. Canada
16.2.1. Pricing Analysis
16.2.2. Market Share Analysis, 2022
16.2.2.1. By Type
16.2.2.2. By Design
16.2.2.3. By End-Use
16.3. Brazil
16.3.1. Pricing Analysis
16.3.2. Market Share Analysis, 2022
16.3.2.1. By Type
16.3.2.2. By Design
16.3.2.3. By End-Use
16.4. Mexico
16.4.1. Pricing Analysis
16.4.2. Market Share Analysis, 2022
16.4.2.1. By Type
16.4.2.2. By Design
16.4.2.3. By End-Use
16.5. Germany
16.5.1. Pricing Analysis
16.5.2. Market Share Analysis, 2022
16.5.2.1. By Type
16.5.2.2. By Design
16.5.2.3. By End-Use
16.6. U.K.
16.6.1. Pricing Analysis
16.6.2. Market Share Analysis, 2022
16.6.2.1. By Type
16.6.2.2. By Design
16.6.2.3. By End-Use
16.7. France
16.7.1. Pricing Analysis
16.7.2. Market Share Analysis, 2022
16.7.2.1. By Type
16.7.2.2. By Design
16.7.2.3. By End-Use
16.8. Spain
16.8.1. Pricing Analysis
16.8.2. Market Share Analysis, 2022
16.8.2.1. By Type
16.8.2.2. By Design
16.8.2.3. By End-Use
16.9. Italy
16.9.1. Pricing Analysis
16.9.2. Market Share Analysis, 2022
16.9.2.1. By Type
16.9.2.2. By Design
16.9.2.3. By End-Use
16.10. India
16.10.1. Pricing Analysis
16.10.2. Market Share Analysis, 2022
16.10.2.1. By Type
16.10.2.2. By Design
16.10.2.3. By End-Use
16.11. Malaysia
16.11.1. Pricing Analysis
16.11.2. Market Share Analysis, 2022
16.11.2.1. By Type
16.11.2.2. By Design
16.11.2.3. By End-Use
16.12. Singapore
16.12.1. Pricing Analysis
16.12.2. Market Share Analysis, 2022
16.12.2.1. By Type
16.12.2.2. By Design
16.12.2.3. By End-Use
16.13. Thailand
16.13.1. Pricing Analysis
16.13.2. Market Share Analysis, 2022
16.13.2.1. By Type
16.13.2.2. By Design
16.13.2.3. By End-Use
16.14. China
16.14.1. Pricing Analysis
16.14.2. Market Share Analysis, 2022
16.14.2.1. By Type
16.14.2.2. By Design
16.14.2.3. By End-Use
16.15. Japan
16.15.1. Pricing Analysis
16.15.2. Market Share Analysis, 2022
16.15.2.1. By Type
16.15.2.2. By Design
16.15.2.3. By End-Use
16.16. South Korea
16.16.1. Pricing Analysis
16.16.2. Market Share Analysis, 2022
16.16.2.1. By Type
16.16.2.2. By Design
16.16.2.3. By End-Use
16.17. Australia
16.17.1. Pricing Analysis
16.17.2. Market Share Analysis, 2022
16.17.2.1. By Type
16.17.2.2. By Design
16.17.2.3. By End-Use
16.18. New Zealand
16.18.1. Pricing Analysis
16.18.2. Market Share Analysis, 2022
16.18.2.1. By Type
16.18.2.2. By Design
16.18.2.3. By End-Use
16.19. GCC Countries
16.19.1. Pricing Analysis
16.19.2. Market Share Analysis, 2022
16.19.2.1. By Type
16.19.2.2. By Design
16.19.2.3. By End-Use
16.20. South Africa
16.20.1. Pricing Analysis
16.20.2. Market Share Analysis, 2022
16.20.2.1. By Type
16.20.2.2. By Design
16.20.2.3. By End-Use
16.21. Israel
16.21.1. Pricing Analysis
16.21.2. Market Share Analysis, 2022
16.21.2.1. By Type
16.21.2.2. By Design
16.21.2.3. By End-Use
17. Market Structure Analysis
17.1. Competition Dashboard
17.2. Competition Benchmarking
17.3. Market Share Analysis of Top Players
17.3.1. By Regional
17.3.2. By Type
17.3.3. By Design
17.3.4. By End-Use
18. Competition Analysis
18.1. Competition Deep Dive
18.1.1. Aggreko
18.1.1.1. Overview
18.1.1.2. Product Portfolio
18.1.1.3. Profitability by Market Segments
18.1.1.4. Sales Footprint
18.1.1.5. Strategy Overview
18.1.1.5.1. Marketing Strategy
18.1.2. Baltimore Aircoil Australia
18.1.2.1. Overview
18.1.2.2. Product Portfolio
18.1.2.3. Profitability by Market Segments
18.1.2.4. Sales Footprint
18.1.2.5. Strategy Overview
18.1.2.5.1. Marketing Strategy
18.1.3. Carrier Rental Systems
18.1.3.1. Overview
18.1.3.2. Product Portfolio
18.1.3.3. Profitability by Market Segments
18.1.3.4. Sales Footprint
18.1.3.5. Strategy Overview
18.1.3.5.1. Marketing Strategy
18.1.4. Caterpillar
18.1.4.1. Overview
18.1.4.2. Product Portfolio
18.1.4.3. Profitability by Market Segments
18.1.4.4. Sales Footprint
18.1.4.5. Strategy Overview
18.1.4.5.1. Marketing Strategy
18.1.5. Cooling Tower Depot
18.1.5.1. Overview
18.1.5.2. Product Portfolio
18.1.5.3. Profitability by Market Segments
18.1.5.4. Sales Footprint
18.1.5.5. Strategy Overview
18.1.5.5.1. Marketing Strategy
18.1.6. Engie Refrigeration
18.1.6.1. Overview
18.1.6.2. Product Portfolio
18.1.6.3. Profitability by Market Segments
18.1.6.4. Sales Footprint
18.1.6.5. Strategy Overview
18.1.6.5.1. Marketing Strategy
18.1.7. ICS Cool Energy
18.1.7.1. Overview
18.1.7.2. Product Portfolio
18.1.7.3. Profitability by Market Segments
18.1.7.4. Sales Footprint
18.1.7.5. Strategy Overview
18.1.7.5.1. Marketing Strategy
18.1.8. Jacir
18.1.8.1. Overview
18.1.8.2. Product Portfolio
18.1.8.3. Profitability by Market Segments
18.1.8.4. Sales Footprint
18.1.8.5. Strategy Overview
18.1.8.5.1. Marketing Strategy
18.1.9. Johnson Controls
18.1.9.1. Overview
18.1.9.2. Product Portfolio
18.1.9.3. Profitability by Market Segments
18.1.9.4. Sales Footprint
18.1.9.5. Strategy Overview
18.1.9.5.1. Marketing Strategy
18.1.10. KTK Kühlturm
18.1.10.1. Overview
18.1.10.2. Product Portfolio
18.1.10.3. Profitability by Market Segments
18.1.10.4. Sales Footprint
18.1.10.5. Strategy Overview
18.1.10.5.1. Marketing Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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