Global Cooling Tower Rental Market Outlook (2023 to 2033)

The demand for cooling tower rental services, in terms of value, is estimated to be worth around US$ 996 million in the current year 2023. According to the FMI market analysis report, this market is anticipated to increase at a CAGR of 7.7% from 2023 to 2033. The FMI report further predicts the overall market valuation would be reaching US$ 2,100 million by the end of this forecast period by 2033.

Renting cooling towers to industrial, manufacturing, and commercial sectors for a temporary period has emerged as a lucrative business in the last few years. There is now an increasing need for cooling systems to maintain ideal operating temperatures and avoid overheating equipment and machinery. Additionally, the industry is expanding with the growing demand for services like ventilation and air conditioning in storage or warehouses, particularly for food items.

The adoption of the cooling tower rental market is expanding as a result of the constantly expanding industrial and manufacturing sector, particularly in emerging economies. As businesses grow and new industrial facilities are built the demand for cooling tower rental services market is expected to get competitive in the future. Furthermore, it is getting highly adopted in corporate and public buildings as businesses and organizations attempt to establish pleasant working spaces for employees.

Important market developments can be further demonstrated by the contract signed between Babcock & Wilcox SPIG Incorporation and BASF Dow HPPO. The agreement was signed in June 2019 for improving services on the cooling tower at a propylene oxide production facility in Belgium. This partnership demonstrates how crucial specialist knowledge is when providing or upgrading cooling tower rental services for vital industrial infrastructure.

Attributes Details
Global Cooling Tower Rental Market Valuation in 2022 US$ 913.8 million
Estimated Global Market Share in 2023 US$ 996 million
Forecasted Global Market Size by 2033 US$ 2,100 million
Projected Global Market Growth Rate from 2023 to 2033 7.7% CAGR
Historical Market Growth Rate from 2018 to 2022 10.6% CAGR

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Global Cooling Tower Rental Market Historical Analysis (2018 to 2022) Vs. Forecast Outlook (2023 to 2033)

According to earlier market survey reports, the net worth of the total cooling tower rentals subscribed in the year 2018 was US$ 610.7 million. In the following years, it progressed moderately before witnessing a steep rise during the years 2021 and 2022 during the post-covid-19 pandemic period.

Trends like the inclusion of light-emitting diode (LED) retrofits, water source heat pumps, and the supply of upgrading services can drive the market further. The advent of "Smart Cooling Tower" technology is also another notable breakthrough promising several other emerging trends in the cooling tower rental market.

Smart cooling tower technology provides real-time monitoring and analysis of the cooling towers' activities through the use of sensors, data analytics, and automation. Further, it may maximize the knowledge of the product's performance by gathering and evaluating data on numerous factors like water flow, and energy usage. This new technology's automated detection function enables rapid detection of any problems or irregularities in the operation of cooling towers.

Category-wise Insights

Top Product Type Segment Wet Cooling Towers
Top Market Segment Historical CAGR from 2018 to 2022 10.5%
Top Market Segment Forecasted CAGR from 2023 to 2033 7.4%

Hybrid Segment to Challenge the Dominance of Wet Cooling Tower Segment

To maintain ideal operating temperatures throughout production processes the chemicals and petrochemicals sector need wet cooling towers. So, the wet cooling tower segment is anticipated to retain its dominance throughout the projected period driven by such industries’ expansion. Over the past few years, the adoption of hybrid cooling tower rental services has garnered sufficient traction with the potential to overtake the wet segment soon. However, dry cooling tower leasing services are in high demand these days as a result of the building and construction industry's expansion.

Top Design Segment Mechanical Draft
Top Market Segment Historical CAGR from 2018 to 2022 10.4%
Top Market Segment Forecasted CAGR from 2023 to 2033 7.2%

Mechanical Draft Design to Remain Preferred over Natural and Other Designs

Depending on design mechanical draft cooling towers are renowned for their energy-efficient construction and use and constitute the dominant segment in the market. Such cooling towers also use cutting-edge technology including variable speed motors, effective fans, and airflow control systems that are tuned to keep them popular.

The cooling towers are used in a variety of sectors, however, the industrial segment currently accounts for a sizeable portion of the market. Many industries heavily rely on cooling towers for the cooling of machinery and the condensation of steam in petrochemical and refinery facilities. The cooling tower rental services for the industrial segment are predicted to expand further with the rising sales of fuel products on a worldwide scale.

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Country-wise Insights

Regional Market Attributes Details
Historical CAGR of the United States Market from 2018 to 2022 10.6%
Forecasted CAGR of the United States Market from 2023 to 2033 7.7%
Anticipated Overall Market Value in the United States by 2033 US$ 384.1 million
The United States Market Absolute Dollar Growth until 2033 US$ 200.7 million

United States Cooling Tower Rental Market to Outcompete Other Nations in Modernization

As per the FMI analysis, the demand for cooling tower services in the United States remains higher by virtue of a greater industrial base. Expansion of petroleum refineries and the pharmaceutical sector are expected to propel the cooling tower leasing business in the United States to attractive potential.

Regional Market Attributes Details
Historical CAGR of the United Kingdom Market from 2018 to 2022 10.3%
Forecasted CAGR of the United Kingdom Market from 2023 to 2033 7.4%
Anticipated Overall Market Value in the United Kingdom by 2033 US$ 74 million
Projected Growth of the Market until 2033 in Absolute Dollar US$ 37.9 million

Consistent Expansion of Chemical and Pharmaceutical Industries is Supporting the Cooling Tower leasing Business in Europe

A renowned temperature management firm, Carrier Rental Systems, in the United Kingdom and Ireland acquired a fleet of VLT cooling equipment in June 2021. With a global warming potential (GWP) of 1282, the refrigerant used is 12% more efficient and has a 67% GWP lower than traditional refrigerants.

Regional Market Attributes Details
Historical CAGR of the China Market from 2018 to 2022 10.4%
Forecasted CAGR of the China Market from 2023 to 2033 7.6%
Anticipated Overall Market Value in China by 2033 US$ 488.3 million
China Market Absolute Dollar Growth until 2033 US$ 254.6 million

Asia Pacific Market Players are Performing Better in terms of Service Network Expansion

When it comes to the nuclear power industry and electricity generation capacity, the Asia-Pacific countries are witnessing rapid development in recent years. As an outcome, the growing emphasis on nuclear reactors in the Asia-Pacific area is anticipated to raise demand for the cooling tower rental industry. For instance, by 2033 end, the market share in China alone is projected to contribute to more than 20% of the global revenue.

Regional Market Attributes Details
Historical CAGR of the Japan Market from 2018 to 2022 10.3%
Forecasted CAGR of the Japan Market from 2023 to 2033 7.6%
Anticipated Overall Market Value in Japan by 2033 US$ 401.1 million
Japan Market Absolute Dollar Growth until 2033 US$ 208.3 million

The adoption of cooling tower leasing services is anticipated to increase remarkably throughout Asia Pacific as the power generating sector is expanding remarkably. In countries like the GCC nations and South Africa, the market is anticipated to expand with greater focus on power generation facilities.

Regional Market Attributes Details
Historical CAGR of the South Korea Market from 2018 to 2022 9.3%
Forecasted CAGR of the South Korea Market from 2023 to 2033 7.3%
Anticipated Overall Market Value in South Korea by 2033 US$ 106.8 million
South Korea Market Absolute Dollar Growth until 2033 US$ 54.1 million

Competitive Landscape

Recent Developments by the Cooling Tower Rental Service Providers

Babcock and Wilcox SPIG Incorporation and BASF Dow HPPO partnered in June 2019 to modify a production facility of propylene oxide cooling towers in Belgium. A division of Babcock & Wilcox Enterprises was also part of this agreement to improve BASF's cooling tower's performance. The joint venture of BASF SE and the Dow Chemical Company is known as BASF Dow HPPO which guarantees efficiency of the production process.

An important development in the cooling tower rental services sector occurred with the installation of eight cooling towers at the Alicante Airport in Spain. These cooling towers were outfitted by EWK in October 2020 with "Smart Cooling Tower" technology is one of its kind in the country. It is a ground-breaking method that combines both automated detection and data monitoring capabilities to improve the cooling tower performance installed at Alicante Airport.

How can Manufacturers Scale their Businesses in the Global Cooling Tower Rental Market?

Prominent global cooling tower rental service providers are emphasizing the value of the ongoing process of optimization and development of sustainable business models. Moreover, upgrading the cooling tower shows the dedication of market players to raise production, operational effectiveness, and lowering the carbon footprint for environmental sustainability.

The development and adoption of digital solutions for streamlining cooling tower rental services might allow companies to maintain competitiveness and seize new opportunities. Adapting to shifting environmental legislation, technical improvements, and the rising need for effective cooling solutions across several sectors can also scale up the business.

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Key Players Profiled in the Cooling Tower Rental Market Report

  • Aggreko
  • Baltimore Aircoil Australia
  • Carrier Rental Systems
  • Caterpillar
  • Cooling Tower Depot

Scope of the Market Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis US$ million or billion for Value and Units for Volume
Key Regions Covered North America; Latin America; Europe; Middle East & Africa; East Asia; South Asia and Oceania
Key Countries Covered United States, Canada, Brazil, Mexico, Germany, Spain, Italy, France, United Kingdom, Russia, China, India, Australia & New Zealand, GCC Countries, and South Africa
Key Segments Covered By Product Type, By Design, By End Use Verticals, and By Region
Key Companies Profiled Aggreko; Baltimore Aircoil Australia; Carrier Rental Systems; Caterpillar; Cooling Tower Depot
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Key Segments Covered by Cooling Tower Rental Industry Survey Report

Cooling Tower Rental Industry Segment by Product Type:

  • Wet Cooling Towers
  • Dry Cooling Towers
  • Hybrid Cooling Towers

Cooling Tower Rental Industry Segment by Design:

  • Mechanical Draft
  • Natural Draft
  • Other Designs

Cooling Tower Rental Industry Segment by End User Verticals:

  • Industrial Use
  • Commercial Use

Cooling Tower Rental Industry Segment by Region:

  • North America Market
  • Latin America Market
  • Europe Market
  • East Asia Market
  • South Asia and Pacific Market
  • Middle East and Africa (MEA) Market

Frequently Asked Questions

How Big will the Cooling Tower Rental Market be by 2033?

The market is estimated to reach US$ 2,100 million by 2033.

What was the market size in 2022?

The market size in 2022 was estimated to be nearly US$ 913.8 million.

What is the current market valuation?

The market is estimated to secure a valuation of US$ 996 million in 2023.

Who are the Key Cooling Tower Rental Market Players?

Aggreko, Baltimore Aircoil Australia, and Carrier Rental Systems are key players.

Which Countries Dominate the Global Market?

The United States, Japan, and China dominate the global market.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Type, 2023 to 2033

        5.3.1. Wet

        5.3.2. Dry

        5.3.3. Hybrid

    5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033

6. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Design

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Design, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Design, 2023 to 2033

        6.3.1. Mechanical Draft

        6.3.2. Natural Draft

    6.4. Y-o-Y Growth Trend Analysis By Design, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Design, 2023 to 2033

7. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-Use

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) Analysis By End-Use, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End-Use, 2023 to 2033

        7.3.1. Industrial

        7.3.2. Commercial

    7.4. Y-o-Y Growth Trend Analysis By End-Use, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By End-Use, 2023 to 2033

8. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022

    8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Europe

        8.3.4. South Asia

        8.3.5. East Asia

        8.3.6. Oceania

        8.3.7. MEA

    8.4. Market Attractiveness Analysis By Region

9. North America Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. U.S.

            9.2.1.2. Canada

        9.2.2. By Type

        9.2.3. By Design

        9.2.4. By End-Use

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Type

        9.3.3. By Design

        9.3.4. By End-Use

    9.4. Key Takeaways

10. Latin America Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Rest of Latin America

        10.2.2. By Type

        10.2.3. By Design

        10.2.4. By End-Use

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Type

        10.3.3. By Design

        10.3.4. By End-Use

    10.4. Key Takeaways

11. Europe Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. U.K.

            11.2.1.3. France

            11.2.1.4. Spain

            11.2.1.5. Italy

            11.2.1.6. Rest of Europe

        11.2.2. By Type

        11.2.3. By Design

        11.2.4. By End-Use

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Type

        11.3.3. By Design

        11.3.4. By End-Use

    11.4. Key Takeaways

12. South Asia Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. India

            12.2.1.2. Malaysia

            12.2.1.3. Singapore

            12.2.1.4. Thailand

            12.2.1.5. Rest of South Asia

        12.2.2. By Type

        12.2.3. By Design

        12.2.4. By End-Use

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Type

        12.3.3. By Design

        12.3.4. By End-Use

    12.4. Key Takeaways

13. East Asia Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. Japan

            13.2.1.3. South Korea

        13.2.2. By Type

        13.2.3. By Design

        13.2.4. By End-Use

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Type

        13.3.3. By Design

        13.3.4. By End-Use

    13.4. Key Takeaways

14. Oceania Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. Australia

            14.2.1.2. New Zealand

        14.2.2. By Type

        14.2.3. By Design

        14.2.4. By End-Use

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Type

        14.3.3. By Design

        14.3.4. By End-Use

    14.4. Key Takeaways

15. MEA Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Country

            15.2.1.1. GCC Countries

            15.2.1.2. South Africa

            15.2.1.3. Israel

            15.2.1.4. Rest of MEA

        15.2.2. By Type

        15.2.3. By Design

        15.2.4. By End-Use

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Type

        15.3.3. By Design

        15.3.4. By End-Use

    15.4. Key Takeaways

16. Key Countries Analysis

    16.1. U.S.

        16.1.1. Pricing Analysis

        16.1.2. Market Share Analysis, 2022

            16.1.2.1. By Type

            16.1.2.2. By Design

            16.1.2.3. By End-Use

    16.2. Canada

        16.2.1. Pricing Analysis

        16.2.2. Market Share Analysis, 2022

            16.2.2.1. By Type

            16.2.2.2. By Design

            16.2.2.3. By End-Use

    16.3. Brazil

        16.3.1. Pricing Analysis

        16.3.2. Market Share Analysis, 2022

            16.3.2.1. By Type

            16.3.2.2. By Design

            16.3.2.3. By End-Use

    16.4. Mexico

        16.4.1. Pricing Analysis

        16.4.2. Market Share Analysis, 2022

            16.4.2.1. By Type

            16.4.2.2. By Design

            16.4.2.3. By End-Use

    16.5. Germany

        16.5.1. Pricing Analysis

        16.5.2. Market Share Analysis, 2022

            16.5.2.1. By Type

            16.5.2.2. By Design

            16.5.2.3. By End-Use

    16.6. U.K.

        16.6.1. Pricing Analysis

        16.6.2. Market Share Analysis, 2022

            16.6.2.1. By Type

            16.6.2.2. By Design

            16.6.2.3. By End-Use

    16.7. France

        16.7.1. Pricing Analysis

        16.7.2. Market Share Analysis, 2022

            16.7.2.1. By Type

            16.7.2.2. By Design

            16.7.2.3. By End-Use

    16.8. Spain

        16.8.1. Pricing Analysis

        16.8.2. Market Share Analysis, 2022

            16.8.2.1. By Type

            16.8.2.2. By Design

            16.8.2.3. By End-Use

    16.9. Italy

        16.9.1. Pricing Analysis

        16.9.2. Market Share Analysis, 2022

            16.9.2.1. By Type

            16.9.2.2. By Design

            16.9.2.3. By End-Use

    16.10. India

        16.10.1. Pricing Analysis

        16.10.2. Market Share Analysis, 2022

            16.10.2.1. By Type

            16.10.2.2. By Design

            16.10.2.3. By End-Use

    16.11. Malaysia

        16.11.1. Pricing Analysis

        16.11.2. Market Share Analysis, 2022

            16.11.2.1. By Type

            16.11.2.2. By Design

            16.11.2.3. By End-Use

    16.12. Singapore

        16.12.1. Pricing Analysis

        16.12.2. Market Share Analysis, 2022

            16.12.2.1. By Type

            16.12.2.2. By Design

            16.12.2.3. By End-Use

    16.13. Thailand

        16.13.1. Pricing Analysis

        16.13.2. Market Share Analysis, 2022

            16.13.2.1. By Type

            16.13.2.2. By Design

            16.13.2.3. By End-Use

    16.14. China

        16.14.1. Pricing Analysis

        16.14.2. Market Share Analysis, 2022

            16.14.2.1. By Type

            16.14.2.2. By Design

            16.14.2.3. By End-Use

    16.15. Japan

        16.15.1. Pricing Analysis

        16.15.2. Market Share Analysis, 2022

            16.15.2.1. By Type

            16.15.2.2. By Design

            16.15.2.3. By End-Use

    16.16. South Korea

        16.16.1. Pricing Analysis

        16.16.2. Market Share Analysis, 2022

            16.16.2.1. By Type

            16.16.2.2. By Design

            16.16.2.3. By End-Use

    16.17. Australia

        16.17.1. Pricing Analysis

        16.17.2. Market Share Analysis, 2022

            16.17.2.1. By Type

            16.17.2.2. By Design

            16.17.2.3. By End-Use

    16.18. New Zealand

        16.18.1. Pricing Analysis

        16.18.2. Market Share Analysis, 2022

            16.18.2.1. By Type

            16.18.2.2. By Design

            16.18.2.3. By End-Use

    16.19. GCC Countries

        16.19.1. Pricing Analysis

        16.19.2. Market Share Analysis, 2022

            16.19.2.1. By Type

            16.19.2.2. By Design

            16.19.2.3. By End-Use

    16.20. South Africa

        16.20.1. Pricing Analysis

        16.20.2. Market Share Analysis, 2022

            16.20.2.1. By Type

            16.20.2.2. By Design

            16.20.2.3. By End-Use

    16.21. Israel

        16.21.1. Pricing Analysis

        16.21.2. Market Share Analysis, 2022

            16.21.2.1. By Type

            16.21.2.2. By Design

            16.21.2.3. By End-Use

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By Type

        17.3.3. By Design

        17.3.4. By End-Use

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. Aggreko

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segments

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

        18.1.2. Baltimore Aircoil Australia

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segments

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

        18.1.3. Carrier Rental Systems

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segments

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

        18.1.4. Caterpillar

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segments

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

        18.1.5. Cooling Tower Depot

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segments

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

        18.1.6. Engie Refrigeration

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segments

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

        18.1.7. ICS Cool Energy

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segments

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

        18.1.8. Jacir

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segments

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

        18.1.9. Johnson Controls

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segments

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

        18.1.10. KTK Kühlturm

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segments

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

19. Assumptions & Acronyms Used

20. Research Methodology

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