The global cooking wine market is likely to grow from USD 452.5 million in 2025 to USD 715.6 million in 2035, with an average CAGR of 4.7% during the forecast period. The growth is influenced by the increasing consumer enthusiasm for gourmet cooking, global food influence, and increasing consumption of specialty ingredients to cook.
With urbanization and growing disposable incomes, there has been increasing demand for some of the more exotic flavor-enhancing products, such as rice wine, sherry, and Marsala wine, especially for restaurant chefs and home cooks. Greater expansion in hospitality and food services has also contributed substantially to growth.
The consumption of cooking wine has become more widely accepted in a variety of other cooking uses, such as meat, stews, marinades, and stir-fry food. Increased availability through websites and specialist food stores has widened distribution, driving overall industry growth. However, another powerful impulse for growth is the surging trend toward clean-label and health-oriented food.
Consumers are demanding more and more low-sodium, organic, and alcohol-free products, and therefore, producers are looking to innovate and bring products that abide by these shifting dietary habits. These innovations have driven the diversification of products to make them attractive in different consumer segments.
Regional demand is a key driver of the situation, with North America and Asia Pacific at the forefront of the growth trend. The availability of strong food retail chains and increasing inclination towards premium home cooking in the two industries are likely to propel the growth forward.
Apart from this, chefs and restaurants continue to add cooking wine to their menus, further boosting their demand. The shift towards online food shopping and food influencer and chef endorsements on social media also contributed to furthering the increase in the adoption of cooking wine. Large investments are made by manufacturers in advertising and product launches.
Market Metrics
| Metric | Value |
|---|---|
| Industry Size (2025E) | USD 452.5 million |
| Industry Value (2035F) | USD 715.6 million |
| CAGR (2025 to 2035) | 4.7% |
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Consumer preference has contributed enormously to the demand for cooking wines based on lifestyle, health, and international recipe interests. The taste of gourmet foods such as cooked wine improves as people get older and migrate toward urban regions. Greater availability in supermarkets and online purchases further increases acceptance among populations.
Many factors, including product quality, authenticity, and health-related attributes, drive the industry. Organic and low-sodium wines are increasingly preferred as they follow the global trend of healthy consumption. Price sensitivity also drives purchasing behavior, with premium segments gaining popularity among culinary enthusiasts and professional chefs.
The impact of web marketing, celebrity chef promotions, and recipe websites has added to the popularity. With the growth of the food service industry, the industry will experience consistent growth with innovation as well as consumer-driven product development that will be at the forefront of influencing future trends.
Between 2020 and 2024, there has been a steady growth in the industry. The development was mostly driven by increased home cooking popularity, increased demand from restaurants and institutional food service outlets, and the extensive adoption of wine as an ingredient in traditional and fusion cuisine.
Consumer tastes also turned in the direction of more flavor-enhancing and gourmet-type ingredients that propelled the use of specialty wines such as rice wine, red wine, and sherry in daily dishes.
The increased food content on social media and streaming sites further propelled the use and awareness of wine among home cooks. Regionally, Asia-Pacific and North America became key contributors herein due to a revival in ethnic culinary tastes and increased household culinary experimentation.
During the projection period, the industry is expected to intensify with an average CAGR. This is due to an increase in the premium product offerings, and growth in food service infrastructure.
Furthermore, changing consumer interest in clean-label, organic, and low-sodium products is also expected to create new opportunities for manufacturers. As cooking wine moves on from being a niche product to a pantry essential, both retail and B2B channels are likely to see high demand.
A Comparative Market Shift Analysis (2020 to 2024 vs. 2025 to 2035)
| 2020 to 2024 | 2025 to 2035 |
|---|---|
| Growing demand for gourmet cooking ingredients. Greater use in home preparation and fine dining. | Growth in premium and organic product offerings. Expansion in e-commerce and direct-to-consumer channels. |
| Choice for traditional wine-based cooking. Increasing usage in Asian and European cuisines. | Greater demand for non-alcoholic and low-sodium versions. Increased adoption of plant-based and health-driven diets. |
| Adherence to food safety and labeling laws. Differing alcohol content limits by region. | More stringent import-export controls. More focus on transparency and ingredient sourcing. |
| Better preservation methods for increased shelf life. Creation of fortified and infused wines. | Use of AI for optimizing supply chains. Eco-friendly manufacturing techniques for lower carbon footprint. |
| Reliance on regional wine-producing centers. Variations in raw material costs due to climate factors. | Diversification to other grape and fruit supplies. Improved logistics for worldwide distribution. |
Regulation of alcohol content is one of the major issues. Countries have different label and sale requirements, which may become challenging for producers and distributors. Non-compliance may trigger legal issues and product recalls, thus impacting performance.
Volatility is another primary risk factor, with shifts in customer preferences and the economy directly impacting sales. Consumers are currently fussy about foods, including those used in cooking, with the movement towards increased concern for health and wellness. The trend towards alcohol-free drinks could influence the use of traditional wine, and therefore, there would need to be continuous product development to maintain the customer's interest.
Another intrinsic risk is supply chain disruptions. The premise for the raw material hardness of obtaining would be based on over-dependence on a few types of grapes and locations that are responsible for wine production if climatic, political relations, or logistics efficiency changes. Firms ought to pursue diversified sourcing methods and substitute product development to mitigate such risks and stabilize the international supply of products.
| Countries | CAGR (2025 to 2035) |
|---|---|
| USA | 4.8% |
| UK | 4.2% |
| France | 5.1% |
| Germany | 4.5% |
| Italy | 5.3% |
| South Korea | 6% |
| Japan | 4.7% |
| China | 6.5% |
| Australia | 4.3% |
| New Zealand | 4% |
The USA is forecasted to expand at a CAGR of 4.8% over the forecast period. The industry is bolstered by huge consumer demand for premium and organic products, especially from health-conscious consumers. Home cooking culture and growing food service expansion also support growth.
Rising consumption of gourmet foods and the adoption of international cuisines in domestic kitchens drive demand. Besides, the existence of significant food producers and distribution channels enables growth.
In the United Kingdom, the industry is expected to register a growth at a CAGR of 4.2% from 2025 to 2035. This is supported by the growth trend towards growing demand for Mediterranean and Asian cuisines, which tend to use wine as a fundamental ingredient.
There has been increasing demand for pre-mixed and flavored wines since there is an increasing demand for ready-to-use and convenient food solutions. The existence of an active retail industry, such as supermarkets and the Internet, facilitates accessibility and sales expansion.
France is anticipated to achieve a CAGR of 5.1%. Gourmet food affinity, coupled with the country's traditional food habits, facilitates sales of premium quality wines. The growing number of home cooks for mimicking restaurant dishes also boosted sales further.
Locally available vineyards also serve as a good base of supply with continuous access to evolving types of wines to complement traditional as well as trending food preparation practices.
Germany is expected to register a CAGR of 4.5%. Organic and sustainable food products' preferential demand has led to higher demand for organic wines. The food industry in the country, together with the growing demand for international foods, has spurred the industry. Germany's preference for additive-free and high-quality foods also boosts the demand for products with a better quality.
Italy is set to achieve a CAGR of 5.3%. Italy has a rich culinary culture. The country's high domestic production capacity guarantees a consistent and quality supply for consumption in cooking. Demand boost for craft and local products has fueled stronger consumer demand, both domestically and in food service.
South Korea will experience a CAGR of 6.0%. The growing inclination towards Western food and the changing home cooking culture are the major drivers. Fusion food has elevated the usage of cooking wines, which are available in various recipes. Online portals increasingly penetrating the industry have also provided customers with access to various imported and local products.
Japan is projected to grow at a CAGR of 4.7%. The demand is regulated by conventional cooking practices, most notably the use of marinades and sauces. Premiumization in food has led to the need for premium products with specific flavor profiles. Furthermore, the increasing presence of international food retailers in Japan has improved access to international brands, thereby increasing the industry size.
China is also poised to command a CAGR of 6.5%, the highest among the countries listed. The extensive application of wine as an ingredient in Chinese traditional cuisine, particularly stir-fries and braised food, emphasizes robust domestic demand.
Moreover, the growing disposable income of the middle class and the ever-increasing demand for high-quality food ingredients have pushed the industry. The nation's burgeoning e-commerce industry provides consumers with convenient access to a diverse range of products, including imports.
Australia would grow at a CAGR of 4.3%. There is a growing demand for home cooking, led by the popularity of television cooking programs and online videos. The increasing availability of locally made and imported cooking wines has also driven the market. Moreover, the growing popularity of organic and preservative-free wines has driven growth in the market.
New Zealand is expected to register a CAGR of 4.0%. Increasing demand for gourmet home cooking and rising demand for high-end food ingredients underpin market growth. A well-established local wine sector guarantees a high supply and quality. In addition, higher expansion in specialty food stores and internet retailing has heightened availability, thus contributing to sales growth.
| Segment | Value Share (2025) |
|---|---|
| Red (Type) | 46.3% |
In 2025, Red wine is likely to hold 46.3%of the market share, which is the greatest among other cooking wines, while white wine comes second at 32%.
The flavor profile of red wine is deep, thus suited for flavoring dishes like stews and braised meats and sauces. Moreover, it is high in tannins, making it good for slow cooking because it will tenderize the meat while also adding richness. Leading brands such as Holland House, Kedem, and Pompeian offer red cooking wines customized for at-home use by home cooks and at work by professional chefs.
Its demand is further increased because of the growing popularity of gourmet cooking and restaurant-style cooking at home, especially in North America and Europe. The significant increase in international cuisines, such as French and Italian dishes, which mostly reduce the use of red wine, also contributes to the segment.
White wine constitutes 32% of the total and is preferred for lighter dishes like seafood, fowl, and creamy sauces. It gives acidity and brightness, making it inevitable in Mediterranean and Asian kitchens.
Brands like Roland Foods, Reese, and Goya are the ones dedicated to white wine for retail consumers and food service. Demand for low-alcohol salt-free variants has also escalated because health-conscious consumers increasingly seek clean-label products.
With increased trends in home cooking and gourmet meal preparation, red wine will continue to dominate. In contrast, white-cooking wine is expected to grow steadily as it is applicable in a range of global cuisines.
| Segment | Value Share (2025) |
|---|---|
| Glass Bottles (Packaging) | 46.6% |
In 2025, glass bottles will be the leading segment at 46.6% share, followed by plastic bottles with a share of 38%. Glass bottles are preferred for packaging because they preserve the taste, flavor, and quality better than any other packaging material.
Most premium and organic wine manufacturers, such as Holland House, Pompeian, and Roland Foods, prefer to use glass packaging to conserve the integrity and prolong the shelf life of the product.
Moreover, glass is chosen as an environmentally friendly and recyclable medium that supports the sustainability goals of both companies and consumers. Furthermore, the trend of premiumization in the food market is also augmented with glass packaging, especially for gourmet and high-end cooking segments.
Plastic bottles are next, having a significant market share of 38%; this is because plastic is so handy, lightweight, and cheaper. This is the reason why wines from brands such as Reese, Goya, and Kikkoman are easily available these days.
The brands here are all into budget consumers and food service outlets seeking solutions for easily handling and storage. Of course, plastic packaging is the traditional approach in bulk/access value packs for QSRs and institutional kitchens where break resistance and light weight are some major considerations.
As the industry focuses more on sustainability, brands are likely to continuously look for and adopt biodegradable and recyclable plastic alternatives. Around 46.6% of this industry is made up of glass bottles. Stacks of plastic bottles will continue to rise through the roof because of affordability and practicality in high-usage scenarios.
The competition is pretty tense with global food and beverage conglomerates, specialty vinegar and wine-only producers, and private label brands for their share. Important companies specialize in differentiating their products in terms of quality, aging processes, and the source of ingredients.
An appealing scenario for home cooks and professional chefs has been created. Premiumization is one of the major trends that brands are focusing their efforts towards, with an emphasis on barrel-aging, organic, and artisanal cooking wines for consumers with discerning tastes.
Among the major strategies of the distribution pathway, expansion in supermarkets, specialty food, and online sales continue to serve as important channels for the companies.
Many brands also tap e-commerce and direct-to-consumer models to engage customers even better and provide greater access to their products. In addition, manufacturers are looking at innovative packaging features such as resealable glass bottles and portion-controlled formats to offer convenience and attractive shelf appeal.
In particular, preference trading is being highlighted, in which firms start producing wines with low sodium concentrations, free from preservatives and non-alcoholic variants.
They also cater to different culinary traditions. Competitive strength is also supplemented by acquisitions, co-branding with local gourmet food companies, and tying up with local restaurants that are visible and credible to product exposure. Brands that succeed in keeping authenticity, convenience, and innovation paths will continue to strengthen their share.
Market Share Analysis by Company
| Company Name | Estimated Market Share (%) |
|---|---|
| Holland House | 20-24% |
| Mizkan Group | 18-22% |
| Shaoxing Wine Co. | 14-18% |
| Eden Foods | 10-14% |
| Gekkeikan Sake Co. | 8-12% |
| Other Companies (Combined) | 30-40% |
| Company Name | Key Offerings/Activities |
|---|---|
| Holland House | Specializes in widely available wines, offering classic and flavored variants. Expanding its retail and online presence. |
| Mizkan Group | Produces Japanese-style cooking wines and vinegar, targeting home chefs and food service. Investing in premium and organic formulations. |
| Shaoxing Wine Co. | A major player in traditional Chinese cooking wines, focusing on global expansion and premium aging techniques. |
| Eden Foods | Offers organic and non-GMO cooking wines, appealing to health-conscious consumers. Strengthening direct-to-consumer sales. |
| Gekkeikan Sake Co. | Known for sake-based cooking wines, enhancing umami flavors in gourmet dishes. Expanding into new global culinary markets. |
Key Company Insights
Holland House (20-24%)
A dominant USA brand, Holland House continues to lead with accessible, high-quality cooking wines available across grocery and online retailers.
Mizkan Group (18-22%)
Expanding its premium Japanese cooking wine offerings, Mizkan focuses on traditional recipes and natural ingredients to attract home cooks and restaurants.
Shaoxing Wine Co. (14-18%)
This leading Chinese cooking wine producer is investing in international expansion, particularly in Asian restaurants and gourmet home cooking segments.
Eden Foods (10-14%)
A pioneer in organic and non-GMO food products, Eden Foods is appealing to health-conscious consumers with low-sodium cooking wines.
Gekkeikan Sake Co. (8-12%)
Leveraging its expertise in sake production, Gekkeikan is expanding its cooking wine portfolio, targeting culinary professionals and gourmet home chefs.
Other Key Players (30-40% Combined)
The industry is expected to reach USD 452.5 million in 2025.
The industry is projected to grow to USD 715.6 million by 2035.
China is expected to experience significant growth, with a CAGR of 6.5% during the forecast period.
The Red segment is one of the most popular categories in the market.
Leading companies include Holland House, Mizkan Group, Shaoxing Wine Co., Eden Foods, Gekkeikan Sake Co., Kikkoman Corporation, Michel Torino, AAK Cooking Wines, Roland Foods, and De Vinco.
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Cooking Wine Market
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