The global conversational marketing software is predicted to be valued at around USD 553.1 million in 2023. With a projected CAGR of 17.7% for the next ten years, the market is likely to reach a valuation of nearly USD 2.83 billion by the end of 2033.
| Attribute | Details |
|---|---|
| Conversational Marketing Software Market Size (2022) | USD 476.4 million |
| Conversational Marketing Software Market Size (2023) | USD 553.1 million |
| Projected Market Value (2033) | USD 2.83 billion |
| Global Market Growth Rate (2023 to 2033) | 17.7% CAGR |
| North America Market Share (2023) | 27.6% |
| North America Growth Rate (2023 to 2033) | 17% CAGR |
| United States Growth Rate (2023 to 2033) | 17.2% CAGR |
| Key Companies Profiled | Drift; Snaps; Verloop; iAdvize; LiveWorld; Automat; Intercom; HubSpot; Conversica; Saleswhale; Whisbi; Slaask; Audiense; Spectrm; Zoovu |
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Future Market Insights reveals that conversational marketing software revenues increased from USD 266.3 million in 2018 to USD 476.4 million in 2022. With an absolute dollar opportunity of USD 553.1 million between 2023 and 2033, the market is projected to reach a valuation of USD 2.83 billion by 2033.
More than 80% of B2B sales involve complicated buying scenarios, and 60% of purchases involve four or more parties. Knowledgeable customers demand efficiency, simplicity, and top-notch service at every stage of the customer lifecycle, from initial contact to product installation. The transition to a digital-first economy and rising competition across all industries make it more challenging than ever to sell, market, and provide efficient customer service. Therefore, with the advent of conversational marketing software, the online buying process has been changed indefinitely. Conversational marketing software provides users with a customizable experience and generates customer satisfaction, and growth in the customer base, thereby increasing the revenue of the businesses.
The continuous innovation in sales and marketing platforms is driving the need for conversational marketing software to keep up with the competitors. Furthermore, the need to constantly be with the customer while they make purchase decisions is another key factor driving the requirement for conversational marketing tools.
A business recognizes that building a strong relationship with the consumer is crucial to selling or growing a product, and it has been proven as a successful way to use marketing to drive user engagement. Therefore, various consumer brands are leveraging conversational marketing technology to identify known or unknown buyers from different social networks or product websites.
In addition, conversational marketing strategies have developed a customer-centered purchasing process by utilizing intelligent chatbots and customized messaging to interact with leads in real-time. The automated conversation marketing strategy helps companies convert leads more quickly, which makes it simpler for customers to contact the firm through their preferred channel.
Principal Consultant
Conversational AI has transformed the way brands connect, interact and engage with customers. AI through machine learning, natural language processing, automatic speech recognition, and text-to-speech elements, interacts with customers through chatbots and voice bots and enhances their experience. Another key advantage of AI is that it offers consistent experience across all channels. It solves the problem of waiting for hours to connect with an executive to resolve the query and plugs the gap by offering fast response. Conversational AI will progress toward utilizing voice-based support as chatbot technology develops. Since customer satisfaction encourages recurring business as well as optimising an organization's revenue, conversational AI has been shown to be a cost-effective technology.
In light of this, conversational marketing software has a substantial market potential and is anticipated to grow rapidly during the forecast period. According to the survey conducted by Drift and Heinz Marketing, it was observed that 82% of the respondents found that AI-powered conversational marketing helped the sales and marketing strategy.
Asia-Pacific provides a lucrative growth option for the development of conversational marketing software. Around 42% of businesses surveyed in Asia-Pacific declared that they have implemented chatbots as a form of customer service automation or are in the process of implanting them in the near future. A huge portion of customer relations is still managed by staff while there is still significant space for the growth of conversational marketing software in the APAC market.
To successfully adopt automation in their businesses, they need to incorporate a human layer into the conversational chatbots to facilitate a friendly interaction with the users and make them comfortable talking to an AI bot. To move forward, companies involved in providing conversational marketing tools have already secured their footprint in Asia-Pacific. For instance, Verloop.io and tech Access Asia entered into strategic partnership to gain access to Verloop.io’s conversational AI platform across the Middle East, LEVANT, and Pakistan and build delightful support experiences without any hassle.
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Conversational marketing software in the United States is projected to be valued at USD 843.8 million by 2033. Revenue through conversational marketing software flourished at a CAGR of 31.4% during 2018 to 2022. Growth in the market is attributed to a rise in the number of enterprises and the presence of a large number of vendors providing conversational marketing solutions. For instance, iAdvize expanded its presence in the United States in the sales and marketing domains to secure its footprint in the United States. The expected growth rate in conversational marketing software in the United States is estimated at 17.2% CAGR over the forecasted period. It is projected that the United States will become a market with an absolute dollar opportunity growth of USD 671.4 million by 2033.
Revenue through cloud-based conversational software grew at a CAGR of 31.6% during 2018 to 2022. The anticipated growth rate in cloud-based conversational marketing software is estimated at 17.1% CAGR over the forecasted period. Cloud platforms are cost-effective as enterprises don’t require to set up and own computing infrastructure. It allows the software to co-exist remotely and therefore key companies involved in the conversational marketing software market have transitioned to cloud-based platforms.
In terms of application, conversational marketing software witnessed immense growth in large enterprises. Revenue through large enterprises grew at 31.2% CAGR during 2018 to 2022. Various automated customer support channels are investing in large enterprises to expand their reach in the conversational marketing software market.
For instance, Verloop, a customer support automation platform collaborated with more than 5,000 brands globally including Decathlon, Adani Capital, and DSP mutual funds. With rapidly changing consumer behavior, large brands are focussed on enriching their customer support experience by adopting conversational marketing tools. The anticipated growth rate of the conversational marketing software revenue through large enterprises during the forecast period is estimated at 16.6% CAGR.
on collaborating with social media networks to deploy advanced customer support experience. The key companies operating in the conversational marketing software market include Drift, Snaps, Verloop, iAdvize, LiveWorld, Automat, Intercom, HubSpot, Conversica, Saleswhale, Whisbi, Slaask, Audiense, Spectrm, and Zoovu.
Some of the recent developments by key providers of conversational marketing software market are as follows:
Similarly, recent developments related to companies involved in conversational marketing software have been tracked by the team at Future Market Insights, which is available in the full report.
The industry is valued at USD 553.1 million in 2023.
Drift, Snaps, and Verloop are key industry players.
Marketing software is the key consumer.
The industry is estimated to reach USD 2.83 billion by 2033.
The conversational marketing software market CAGR for 2033 is 17.7%.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type 5.1. On-Premises 5.2. Cloud-Based 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 6.1. Large Enterprises 6.2. SMEs 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 7.1. North America 7.2. Latin America 7.3. Western Europe 7.4. Eastern Europe 7.5. South Asia and Pacific 7.6. East Asia 7.7. Middle East and Africa 8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Key Countries Market Analysis 16. Market Structure Analysis 17. Competition Analysis 17.1. Drift 17.2. Snaps 17.3. Verloop 17.4. iAdvize 17.5. LiveWorld 17.6. Automat 17.7. Intercom 17.8. HubSpot 17.9. Conversica 17.10. Saleswhale 17.11. Whisbi 17.12. Slaask 17.13. Audiense 17.14. Spectrm 17.15. Zoovu 18. Assumptions & Acronyms Used 19. Research Methodology
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Conversational Marketing Software Market
