Contract Furniture Market Outlook

The contract furniture market is anticipated to have a valuation of US$ 148.72 billion in 2023. Future Market Insights predicts the market is anticipated to expand at an adequate CAGR of 6.1% and reach a value of US$ 268.86 billion by 2033.

Global market is influenced by rising commercial furniture demand. In commercial contexts including corporate parks, restaurants, five-star hotels, healthcare/medical facilities, and institutions, the application of contract furniture is constantly growing. Due to this, contract furniture has one of the most promising shares in the global furniture and furnishings market.

Countless Factors Influencing the Investment Potential in the Sector

  • Due to increased investments in interior decoration, which creates a pleasing and orderly environment, the average amount spent on contract furnishings has increased.
  • The development of the e-commerce sector, as well as product marketing or advertising on social media and other online platforms, significantly contributes to the growth of the contract furniture industry.
  • Increasing demand for ergonomic furniture in business spaces is a key trend supporting the key players to make lavish profits.
  • It is believed that workplace design has a significant impact on workers' productivity. One of the most important components of ergonomics is making the most use of commercial space by strategically placing furniture.
  • Contract furniture manufacturers are likely to miss out on market opportunities if office infrastructure and modern technology are not planned strategically.
Attributes Details
Contract Furniture Market CAGR (2023 to 2033) 6.1%
Contract Furniture Market Size (2023) US$ 148.72 billion
Contract Furniture Market Size (2033) US$ 268.86 billion

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Past Changes Reflect the Future's Transformation of the Contract Furniture Industry

Large tech corporations are increasingly supporting global economic expansion. Industry growth is being fueled by the rising demand for corporate office furniture as a result of large tech businesses extending their office premises. The market consequently expanded, going from US$ 111.03 billion in 2018 to US$ 140.17 billion in 2022.

For instance, the expansion of Meta's and Google's offices has cost billions of dollars. The parent company of Facebook, Meta, has expanded its space in Silicon Valley, Boston, Austin, Texas, Chicago, and Bellevue (Washington). This is in addition to leasing 730,000 square feet in Midtown Manhattan in August 2020. Over the projection period, such activities are anticipated to support the demand for contract furniture.

Market Growth Rate (Between 2022 and 2023) 1.06x
Market CAGR (2018 to 2022) 6%
  • Short Term (2023 to 2026): demand is anticipated to increase in the near future as more consumers adopt eco-friendly contract furniture and furnishings. By 2026, it's expected to have a market valuation of US$ 177.63 billion.
  • Medium Term (2027 to 2029): Fast-moving urban migration in developing nations and flourishing global trade are prompting a variety of capabilities to open offices around the world. This promotes contract furniture sales, which are anticipated to reach US$ 212.6 billion by 2029.
  • Long Term (2030 to 2033): Due to the mass furniture requirement in high-tech industries, key players in the contract furniture sector are seeing multiple opportunities during the forecast period.

Market Dynamics Accelerating the Adoption of Contract Furniture

  • The smart furniture market, which enables a variety of functional activities like browsing the internet, charging mobile devices, listening to the news or radio, and more, is expanding quickly. That is thought to be the route that the furniture industry is likely take in the future.
  • The growth of the contract furniture sector is being held back by the rising cost of raw materials like springs, wood, textiles, mechanics, feathers, and packaging. End-users favor sustainable options like secondhand or upcycled furniture as a result of the rising cost of contract furniture.
  • As many businesses have entirely switched to working from home, downsized, or even shut down, there is a significant oversupply of old furniture and very little demand for new products, which has a negative impact on the sales of contract furniture.
Sudip Saha
Sudip Saha

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Category Analysis

Chairs & Stools: Most Popular Product Type Among End Users

In 2022, the chairs and stools category dominated the market in terms of revenue, accounting for the leading share of more than 34.15% of total sales. The expansion of this segment is being driven by the rising demand from various end-users for computer chairs, conference chairs, executive chairs, etc.

Office chairs play a huge role in ensuring that workers are productive at work. The sector for sofas and couches is anticipated to increase at the significant rate throughout the projection period.

The need for sofas and couches is rising as they become available in waiting rooms, lobbies, restaurants, hotels, government offices, pubs & cafés, etc. in both developed and developing countries.

Demand in Corporate Offices are Foundation of High Profits in Contract Furniture Business

The corporate offices end users segment, which accounted for the leading share of more than 42.40% of the total revenue in 2022, dominated the market in terms of revenue.
Global demand for office space is being driven by the rising number of startups, which is fostering industry expansion.

As of the 24th of August 2022, around 73,254 businesses were doing business in the United States, according to Startup Ranking.

The market growth is being further accelerated by the rising business environment, the quick development of IT parks, the rise in start-ups and corporate expansion, and the expansion of commercial zones. These factors have increased demand for office space and jobs, and consequently influence the contract furniture adoption.

During the forecast period, it is predicted that the hospitality segment is likely to expand at a significant CAGR. The global demand for business furniture is accelerating due to the increase in restaurants, hotels, bars, and cafés.

Due to the rising demand from travelers for high-end design and amenities, even at low-cost hotels, mid-range and luxury hotel owners are being pushed to upgrade finishes, furnishings, add services, and rethink the guest experience.

Which Distribution Channel Dominates the Market?

In 2022, the offline distribution channel segment dominated the global market and was responsible for more than 77.15% of total revenue. The organized offline retail sector's structure, which provides better consumer product visibility and immediate availability, is the key element anticipated to drive this segment's expansion.

Also, furniture sellers create a mock office environment within the shop to help customers see the furniture in their office. By 2033, the online distribution channel category is anticipated to develop at a quick rate.

The expansion of e-commerce platforms' acceptance and use on a global scale is responsible for this sector's growth. Also, people are beginning to purchase furniture through e-commerce channels, which lessens the need for them to visit physical retail locations in order to evaluate the features and costs of various products.

Regional Analysis

High product uptake in the United States Influence the Contract Furniture Industry

United States Market CAGR (2023 to 2033) 5%
United States Market Size 2022 US$ 13.89 billion
United States Market Size 2023 US$ 14.59 billion
United States Market Size 2033 US$ 23.76 billion

Multiple factors, including the increased desire for contemporary and ergonomic furniture designs, are responsible for the expansion of contract furniture in the United States market. Furthermore, the use of e-commerce platforms is growing, and the need for smart and sustainable furniture solutions is rising.

Despite the abundance of prospects, the market faces a number of difficulties, including the instability of the economy, shifting customer preferences, and environmental laws, all of which can slow its rate of expansion.

Asia Pacific Market to Transform their Business Style with Growing Demand for Office Furniture

Due to the growing working-class population, the demand for contract furniture in Asia Pacific is predicted to rise significantly during the projected period. In Asia Pacific, contract furniture holds a 10 to 12% share of the global furniture market. It is expected to develop at a significant CAGR of 5.5 % by 2033.

  • The multipurpose, foldable, and technologically advanced furniture that consumers today want can now be produced by businesses thanks to technology. One of the world's top producers and exporters of contract furniture is China.
  • China's expansion of its economy has led to the establishment of several novel forms of businesses. Contract furniture has thus been quickly expanding as a result of this.
  • The number of offices has expanded along with the working population, which has led to a rise in the need for office furniture. In 2022, 3.32 billion people were employed worldwide, which impacts the global office furniture market size.
  • By 2033, the corporate sector is anticipated to grow by 5% and likely to hold a market share greater than 45%. This research covers significant international companies active in the Asian-Pacific contract furniture market. Demand for modular offices is rising as the market is flooded with increasingly creative designs.

The United Kingdom to Follow Sustainable Practices for Better Growth

With an anticipated CAGR of 4.8% by 2033, the market expansion is largely being driven by the increasing popularity of contract furniture among end customers. Emerging trends in the European contract furniture sector include increasing environmental practices.

An important market trend in the United Kingdom is the rise in environmental worries regarding deforestation. United Kingdom sustainable practices can lessen negative environmental effects. For instance, eco-friendly materials are used to create sustainable furniture. These materials can be reused or recycled with ease.

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How Contract Furniture Start-ups Strategically Transform the Global Market?

Recent years have seen a number of new businesses enter the market for contract furniture, which is propelling the sector's overall growth. The main goal of these firms is to offer unique and tailored furniture solutions for commercial settings, including workplaces, hotels, and restaurants.

Popular Start-ups Contributing to the Market are:

Start-up Furlenco
Year Founded 2012
Information Customers can rent designer furniture, appliances, laptops and other devices, workout gear, and more from Furlenco. The firm advertises speedy deliveries and affordable rental rates per month, with its present concentration on many Indian towns.Midway through 2021, Zinnia Global Fund and other investors helped the company raise a sizable US$ 140 million in a Series D fundraising round. With the additional funding, the business plans to grow in the South Asian and global markets and achieve a US$ 300 million revenue target by 2026.
Start-up Oliver Space
Year Founded 2018
Information Customers can rent furniture from technology-driven home goods firm Oliver Space on a month-to-month basis, and effortlessly swap out items based on their needs.The business model promotes the notion of a circular economy and matches the evolving needs of American customers.
Start-up Kaiyo
Year Founded 2014
Information An online retailer called Kaiyo focuses on lightly used furniture. On Kaiyo's marketplace, customers buy and trade goods while also promoting greater sustainability.To support its growth in the United States, the company obtained a US$ 36 million investment in March from Edison Partners, the round's initiator.

Recent Development by Established Key Players

  • In July 2022, HNI Corp. announced that it had finalized the sale of its Lamex office furniture company, which it had operated in China and Hong Kong, to Kokuyo Co., Ltd. for US$ 75 million.
  • The merger of Herman Miller and Knoll in 2021 created the dominant leader in contemporary design, which sparked a change of the home and workplace.
  • Kokuyo paid US$ 75 million to acquire HNI Corporation's Lamex Office Furniture business in China and Hong Kong in July 2022.
  • Fursys Inc. and Sidiz Inc. agreed to sell FURSYS VN Ltd. to Fursys Inc. on April 22, 2022, for KRW 50 billion. On April 22, 2022, a transaction board resolution was made. The deal was scheduled to close on May 6, 2022.

Key Segments

Contract Furniture by Product Type:

  • Contract Furniture as Chairs & Stools
  • Contract Furniture as Tables & Desks
  • Contract Furniture as Storage Furniture
  • Contract Furniture as Sofa & Couch
  • Others

Contract Furniture by End Users:

  • Contract Furniture for Government
  • Contract Furniture for Corporate Offices
  • Contract Furniture for Institutional,
  • Contract Furniture for Healthcare/Medical Facilities,
  • Contract Furniture for Hospitality
  • Others

Contract Furniture by Distribution Channels:

  • Contract Furniture on Online Platform
  • Contract Furniture on Offline Platform

Contract Furniture by Region:

  • Contract Furniture in North America Market
  • Contract Furniture in Latin America Market
  • Contract Furniture in Europe Market
  • Contract Furniture in East Asia Market
  • Contract Furniture in South Asia & Pacific Market
  • Contract Furniture in Middle East and Africa (MEA) Market

Frequently Asked Questions

What will be the Yearly Growth Rate in Sales of Contract Furniture Globally?

The y-o-y sales of contract furniture are to surge at 6.1% through 2033.

What will be the Total Uptake of the Global Contract Furniture Market by 2033?

The total sales achieved by the global market could be around US$ 268.86 billion by 2033.

What is the Market Projection for the Contract Furniture in the United States?

Contract furniture demand in the United States is to witness a 5% y-o-y growth rate through 2033.

Which Country is Driving the Contract Furniture Market in the Asia Pacific?

China is driving the Asia Pacific Market having a global market share of 10 to 12%.

What will be the Growth Rate of the United Kingdom Contract Furniture Market?

The adoption of contract furniture in the United Kingdom to grow at 4.8% CAGR until 2033.

Table of Content

1. Executive Summary | Contract Furniture Market

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Product Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Product Type, 2023 to 2033

        5.3.1. Chairs & Stools

        5.3.2. Tables & Desks

        5.3.3. Storage Furniture

        5.3.4. Sofa & Couch

        5.3.5. Others

    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-user

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By End-user, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End-user, 2023 to 2033

        6.3.1. Corporate Offices

        6.3.2. Government

        6.3.3. Institutional

        6.3.4. Healthcare/Medical Facilities

        6.3.5. Hospitality

        6.3.6. Others

    6.4. Y-o-Y Growth Trend Analysis By End-user, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By End-user, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022

    7.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Europe

        7.3.4. South Asia

        7.3.5. East Asia

        7.3.6. Oceania

        7.3.7. MEA

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    8.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    8.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        8.2.1. By Country

            8.2.1.1. The USA

            8.2.1.2. Canada

        8.2.2. By Product Type

        8.2.3. By End-user

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Product Type

        8.3.3. By End-user

    8.4. Key Takeaways

9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Product Type

        9.2.3. By End-user

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Product Type

        9.3.3. By End-user

    9.4. Key Takeaways

10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. United Kingdom

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Europe

        10.2.2. By Product Type

        10.2.3. By End-user

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product Type

        10.3.3. By End-user

    10.4. Key Takeaways

11. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. India

            11.2.1.2. Malaysia

            11.2.1.3. Singapore

            11.2.1.4. Thailand

            11.2.1.5. Rest of South Asia

        11.2.2. By Product Type

        11.2.3. By End-user

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product Type

        11.3.3. By End-user

    11.4. Key Takeaways

12. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. China

            12.2.1.2. Japan

            12.2.1.3. South Korea

        12.2.2. By Product Type

        12.2.3. By End-user

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product Type

        12.3.3. By End-user

    12.4. Key Takeaways

13. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. Australia

            13.2.1.2. New Zealand

        13.2.2. By Product Type

        13.2.3. By End-user

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Product Type

        13.3.3. By End-user

    13.4. Key Takeaways

14. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa

            14.2.1.3. Israel

            14.2.1.4. Rest of MEA

        14.2.2. By Product Type

        14.2.3. By End-user

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Product Type

        14.3.3. By End-user

    14.4. Key Takeaways

15. Key Countries Market Analysis

    15.1. USA

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2022

            15.1.2.1. By Product Type

            15.1.2.2. By End-user

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2022

            15.2.2.1. By Product Type

            15.2.2.2. By End-user

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2022

            15.3.2.1. By Product Type

            15.3.2.2. By End-user

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2022

            15.4.2.1. By Product Type

            15.4.2.2. By End-user

    15.5. Germany

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2022

            15.5.2.1. By Product Type

            15.5.2.2. By End-user

    15.6. United Kingdom

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2022

            15.6.2.1. By Product Type

            15.6.2.2. By End-user

    15.7. France

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2022

            15.7.2.1. By Product Type

            15.7.2.2. By End-user

    15.8. Spain

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2022

            15.8.2.1. By Product Type

            15.8.2.2. By End-user

    15.9. Italy

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2022

            15.9.2.1. By Product Type

            15.9.2.2. By End-user

    15.10. India

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2022

            15.10.2.1. By Product Type

            15.10.2.2. By End-user

    15.11. Malaysia

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2022

            15.11.2.1. By Product Type

            15.11.2.2. By End-user

    15.12. Singapore

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2022

            15.12.2.1. By Product Type

            15.12.2.2. By End-user

    15.13. Thailand

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2022

            15.13.2.1. By Product Type

            15.13.2.2. By End-user

    15.14. China

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2022

            15.14.2.1. By Product Type

            15.14.2.2. By End-user

    15.15. Japan

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2022

            15.15.2.1. By Product Type

            15.15.2.2. By End-user

    15.16. South Korea

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2022

            15.16.2.1. By Product Type

            15.16.2.2. By End-user

    15.17. Australia

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2022

            15.17.2.1. By Product Type

            15.17.2.2. By End-user

    15.18. New Zealand

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2022

            15.18.2.1. By Product Type

            15.18.2.2. By End-user

    15.19. GCC Countries

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2022

            15.19.2.1. By Product Type

            15.19.2.2. By End-user

    15.20. South Africa

        15.20.1. Pricing Analysis

        15.20.2. Market Share Analysis, 2022

            15.20.2.1. By Product Type

            15.20.2.2. By End-user

    15.21. Israel

        15.21.1. Pricing Analysis

        15.21.2. Market Share Analysis, 2022

            15.21.2.1. By Product Type

            15.21.2.2. By End-user

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Product Type

        16.3.3. By End-user

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Haworth Inc.

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

        17.1.2. Herman Miller Inc.

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

        17.1.3. Kinnarps Ab

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

        17.1.4. Steelcase Inc.

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

        17.1.5. HNI Corp.

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

        17.1.6. Knoll Inc.

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

        17.1.7. Global Furniture Group

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

        17.1.8. Kimball International Inc.

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

        17.1.9. Teknion Corp.

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

        17.1.10. OFS Brands Inc.

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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