Continuous Friction Tester Market Outlook (2022 to 2032)

The global continuous friction tester market garnered US$ 5.5 Billion in 2021 and is likely to exhibit a Y-o-Y increase of 7.1% to be valued at US$ 5.89 Billion in 2022. Owing to the immense growth in the aviation industry, there has been an amplified necessity for adequate friction testing to avoid hazardous incidents on roads and runways, the market is likely to expand to US$ 11.7 Billion by 2032.

Rising cases of road skid accidents and runway crash incidents in recent years have bolstered a need for consistent friction testing to provide optimum security to passengers.

Attributes Details
Global Continuous Friction Tester Market CAGR (2022 to 2032) 7.1%
Global Continuous Friction Tester Market (2032) US$ 11.7 Billion
Global Continuous Friction Tester Market Attraction Increased emphasis on road safety and bolstering revolution in the construction industry have boosted the demand for continuous friction testers across the globe.

The growing concern over the adequacy of available friction between runway surface and airplane tires under certain conditions such as snow, water, and sludge on the runway is generating a huge demand for continuous friction testers.

Problems associated with the take-off of jet planes from water or snow-covered runway are creating potential growth opportunities for the continuous friction tester market. The use of a continuous friction tester helps in overcoming the problems such as airframe damage and engine ingestion, and therefore, due to this factor, the adoption of continuous friction testers is increasing swiftly at airports.

The continuous evolution in the construction industry along with the rapid growth in urbanization rates is having a positive impact on the growth of the continuous friction tester market. Moreover, the increasing airport infrastructure development and rapid growth in continuous friction testers to evaluate road surfaces by the standards are further fuelling the growth of the continuous friction tester market.

The increasing demand for continuous friction testers to determine the behavior of pavements in combination with other materials is the key factor driving the growth of the continuous friction tester market.

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What are the Factors Propelling the Global Continuous Friction Tester Market?

The growing demand for quality measurement of highways and airport runways and the increasing adoption of continuous friction testers to determine structural performance under lethal environmental conditions are the primary factors driving the growth of the continuous friction tester market.

Moreover, the continuous innovation in the testing equipment coupled with the increasing demand for advanced equipment for improving productivity and efficiency is also boosting the growth of the continuous friction tester market.

Apart from this, the growing construction industry and the rising focus of the government of various developed and developing economies on the betterment of airport infrastructure are the factors that are creating potential growth opportunities for the continuous friction tester market.

The boom in smart city projects and smart infrastructure development is creating the need for advanced continuous friction testers, thus, fuelling the growth of the continuous friction testers market.

What are the Factors Hampering the Global Continuous Friction Tester Market?

Less adoption of advanced continuous friction testers in various underdeveloped economies is the major challenge to the growth of the continuous friction tester market. Also, the less development in airport infrastructure of various countries in Africa and Latin America is the major factor that hampers the growth of the continuous friction tester market.

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Nikhil Kaitwade

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Why is North America Emerging as an Opportunistic Continuous Friction Tester Market?

Based on geography, North America is expected to capture a significant market share in terms of revenue in the continuous friction tester market, due to the increasing demand for advanced testing technologies and the presence of key continuous friction tester providers in the region. A recently published report by Future Market Insights depicts that the market for continuous friction testers is likely to register a CAGR of 7% throughout the forecast period.

Major players are expanding their ground reach by several means such as mergers and acquisitions, collaboration, and product developments. For instance, In Dec 2021, International Cybernetics (ICC) is excited to announce the acquisition of the NAC-Dynamic Friction Tester™ technology (NAC-DFT) from NAC Dynamics, LLC. The NAC-DFT is an aerodynamic tow-behind continuous friction measurement device (CFME), approved for use on airport runways by the FAA.

The finest practices and demonstrated the technology in use for several decades in other nations bestow an exciting prospect for the USA road safety community. Currently, it is standard procedure for network-level friction in the USA to be measured using a sample-based, discrete (i.e., not continuous) measurement called the Locked-Wheel Skid Trailer (LWST) test. This technique is vastly reliable and does offer useful point information.

Why is the Asia Pacific Contributing to the Growth of the Continuous Friction Tester Market?

Asia Pacific region is anticipated to witness high growth rates during the forecast period owing to the rapid urbanization and increasing demand for continuous friction testers due to the rapid development in the airport infrastructure. Furthermore, the rapid increase in smart city projects and smart infrastructure development in countries of the Asia Pacific such as China, Japan, and India are supporting the high adoption of continuous friction testers. A recently published report by Future Market Insights discloses that the Asia Pacific continuous friction tester market is projected to register a CAGR of 6.7%.

Increasing concern for safety has scaled up the capital investment in the region, likely to stimulate the growth prospects in the upcoming decade. Recent developments and upward trends have also bolstered the demand for continuous friction testing in the province. For instance, Nanofilm Technologies International Limited (NTI) has developed a revolutionary filtered cathodic vacuum arc (FCVA) technology that leverages a plasma source and electromagnetic waves to create high-quality coatings. The technology does not require high heat and can perform vacuum coating deposition at room temperature, allowing the company to create advanced materials including one similar to conductive diamond material with high hardness, density, high corrosion resistance, high conductivity, and low friction coefficient - in an environmentally friendly manner.

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Who are the Key Players of the Global Continuous Friction Tester Market?

Prominent players in the global continuous friction tester market are SARSYS-ASFT AB, Moventor Ltd., Neubert Aero Corp., Controls Group, Stanley, and Humboldt Mfg. Co., Cooper Technology, and PaveTesting Limited., others. Recent key developments among players include:

  • In April 2022, Airport Surface Friction Tester (ASFT), a leading manufacturer of Continuous Friction Measuring Equipment (CFME), developed ASFT friction measuring equipment that has been approved by the FAA, ICAO, and BAA for CAP683. It is currently in use at more than 300 airports around the world.
  • In December 2021, Smi Group developed the Dynatest 6875 Runway Friction Tester which is an accurate and repeatable, self-contained continuous friction measuring equipment (CFME) that provides coefficients of friction (Mu) on airport runways.

Report Scope

Report Attribute Details
Growth Rate CAGR of 7.1% from 2022 to 2032
Market Value in 2022 US$ 5.89 Billion
Market Value in 2032 US$ 11.7 Billion
Base Year for Estimation 2021
Historical Period 2017 to 2021
Forecast Period 2022 to 2032
Quantitative Units Revenue in USD Billion, Volume in Kilotons, and CAGR from 2022 to 2032
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered
  • Product Type
  • Testing type
  • Operating Areas
  • Region
Regions Covered
  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa
Key Countries Profiled
  • USA
  • Canada
  • Brazil
  • Mexico
  • Germany
  • United Kingdom
  • France
  • Spain
  • Italy
  • China
  • Japan
  • South Korea
  • Malaysia
  • Singapore
  • Australia
  • New Zealand
  • GCC
  • South Africa
  • Israel
Key Companies Profiled
  • SARSYS-ASFT AB
  • Moventor Ltd.
  • Neubert Aero Corp.
  • Controls Group
  • Stanley
  • Humboldt Mfg. Co.
  • Cooper Technology
  • Pave Testing Limited
Customization Available Upon Request

Key Segments Covered in the Continuous Friction Tester Industry Survey

By Product Type:

  • Instruments
  • Kits and Accessories

By Testing Type:

  • Asphalt Content
  • Soil Density
  • Falling Weight
  • Testing Types

By Operating Areas:

  • Across Racing Circuits
  • Across Airports
  • Accident Investigation
  • Across Helidecks
  • Across Other Operating Areas

By Region:

  • North America
  • Europe
  • Asia-Pacific
  • Middle East & Africa
  • Latin America

Frequently Asked Questions

What is the estimated growth outlook of the global continuous friction tester market?

The global continuous friction tester market is likely to experience a CAGR of 7.1% from 2022 to 2032

What is the estimated market value of the North American market?

The North American market is expected to garner US$ 8 Billion while expanding at a 7% CAGR from 2022 to 2032

Who are some prominent players offering continuous friction tester services?

SARSYS-ASFT AB, Moventor Ltd., and Neubert Aero Corp. are some prominent providers of continuous friction tester services

Table of Content
1. Executive Summary | Continuous Friction Tester Market
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity 
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and Their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyers
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032
    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2017 to 2021
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2022 to 2032
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Product Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2017 to 2021
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2022 to 2032
        5.3.1. Instruments
        5.3.2. Kits & Accessories
    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2017 to 2021
    5.5. Absolute $ Opportunity Analysis By Product Type, 2022 to 2032
6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Testing Type
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Testing Type, 2017 to 2021
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Testing Type, 2022 to 2032
        6.3.1. Asphalt Content
        6.3.2. Soil Density
        6.3.3. Falling Weight
        6.3.4. Others
    6.4. Y-o-Y Growth Trend Analysis By Testing Type, 2017 to 2021
    6.5. Absolute $ Opportunity Analysis By Testing Type, 2022 to 2032
7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Operating Areas
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Operating Areas, 2017 to 2021
    7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Operating Areas, 2022 to 2032
        7.3.1. Racing Circuits
        7.3.2. Airports
        7.3.3. Accident Investigation
        7.3.4. Helidecks
        7.3.5. Others
    7.4. Y-o-Y Growth Trend Analysis By Operating Areas, 2017 to 2021
    7.5. Absolute $ Opportunity Analysis By Operating Areas, 2022 to 2032
8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region
    8.1. Introduction
    8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2017 to 2021
    8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2022 to 2032
        8.3.1. North America
        8.3.2. Latin America
        8.3.3. Europe
        8.3.4. Asia Pacific
        8.3.5. Middle East and Africa(MEA)
    8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
        9.2.1. By Country
            9.2.1.1. USA
            9.2.1.2. Canada
        9.2.2. By Product Type
        9.2.3. By Testing Type
        9.2.4. By Operating Areas
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Product Type
        9.3.3. By Testing Type
        9.3.4. By Operating Areas
    9.4. Key Takeaways
10. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
        10.2.1. By Country
            10.2.1.1. Brazil
            10.2.1.2. Mexico
            10.2.1.3. Rest of Latin America
        10.2.2. By Product Type
        10.2.3. By Testing Type
        10.2.4. By Operating Areas
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Product Type
        10.3.3. By Testing Type
        10.3.4. By Operating Areas
    10.4. Key Takeaways
11. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
        11.2.1. By Country
            11.2.1.1. Germany
            11.2.1.2. United Kingdom
            11.2.1.3. France
            11.2.1.4. Spain
            11.2.1.5. Italy
            11.2.1.6. Rest of Europe
        11.2.2. By Product Type
        11.2.3. By Testing Type
        11.2.4. By Operating Areas
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Product Type
        11.3.3. By Testing Type
        11.3.4. By Operating Areas
    11.4. Key Takeaways
12. Asia Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
        12.2.1. By Country
            12.2.1.1. China
            12.2.1.2. Japan
            12.2.1.3. South Korea
            12.2.1.4. Malaysia
            12.2.1.5. Singapore
            12.2.1.6. Australia
            12.2.1.7. New Zealand
            12.2.1.8. Rest of Asia Pacific
        12.2.2. By Product Type
        12.2.3. By Testing Type
        12.2.4. By Operating Areas
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Product Type
        12.3.3. By Testing Type
        12.3.4. By Operating Areas
    12.4. Key Takeaways
13. MEA Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
        13.2.1. By Country
            13.2.1.1. GCC Countries
            13.2.1.2. South Africa
            13.2.1.3. Israel
            13.2.1.4. Rest of Middle East and Africa(MEA)
        13.2.2. By Product Type
        13.2.3. By Testing Type
        13.2.4. By Operating Areas
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Product Type
        13.3.3. By Testing Type
        13.3.4. By Operating Areas
    13.4. Key Takeaways
14. Key Countries Market Analysis
    14.1. USA
        14.1.1. Pricing Analysis
        14.1.2. Market Share Analysis, 2021
            14.1.2.1. By Product Type
            14.1.2.2. By Testing Type
            14.1.2.3. By Operating Areas
    14.2. Canada
        14.2.1. Pricing Analysis
        14.2.2. Market Share Analysis, 2021
            14.2.2.1. By Product Type
            14.2.2.2. By Testing Type
            14.2.2.3. By Operating Areas
    14.3. Brazil
        14.3.1. Pricing Analysis
        14.3.2. Market Share Analysis, 2021
            14.3.2.1. By Product Type
            14.3.2.2. By Testing Type
            14.3.2.3. By Operating Areas
    14.4. Mexico
        14.4.1. Pricing Analysis
        14.4.2. Market Share Analysis, 2021
            14.4.2.1. By Product Type
            14.4.2.2. By Testing Type
            14.4.2.3. By Operating Areas
    14.5. Germany
        14.5.1. Pricing Analysis
        14.5.2. Market Share Analysis, 2021
            14.5.2.1. By Product Type
            14.5.2.2. By Testing Type
            14.5.2.3. By Operating Areas
    14.6. United Kingdom
        14.6.1. Pricing Analysis
        14.6.2. Market Share Analysis, 2021
            14.6.2.1. By Product Type
            14.6.2.2. By Testing Type
            14.6.2.3. By Operating Areas
    14.7. France
        14.7.1. Pricing Analysis
        14.7.2. Market Share Analysis, 2021
            14.7.2.1. By Product Type
            14.7.2.2. By Testing Type
            14.7.2.3. By Operating Areas
    14.8. Spain
        14.8.1. Pricing Analysis
        14.8.2. Market Share Analysis, 2021
            14.8.2.1. By Product Type
            14.8.2.2. By Testing Type
            14.8.2.3. By Operating Areas
    14.9. Italy
        14.9.1. Pricing Analysis
        14.9.2. Market Share Analysis, 2021
            14.9.2.1. By Product Type
            14.9.2.2. By Testing Type
            14.9.2.3. By Operating Areas
    14.10. China
        14.10.1. Pricing Analysis
        14.10.2. Market Share Analysis, 2021
            14.10.2.1. By Product Type
            14.10.2.2. By Testing Type
            14.10.2.3. By Operating Areas
    14.11. Japan
        14.11.1. Pricing Analysis
        14.11.2. Market Share Analysis, 2021
            14.11.2.1. By Product Type
            14.11.2.2. By Testing Type
            14.11.2.3. By Operating Areas
    14.12. South Korea
        14.12.1. Pricing Analysis
        14.12.2. Market Share Analysis, 2021
            14.12.2.1. By Product Type
            14.12.2.2. By Testing Type
            14.12.2.3. By Operating Areas
    14.13. Malaysia
        14.13.1. Pricing Analysis
        14.13.2. Market Share Analysis, 2021
            14.13.2.1. By Product Type
            14.13.2.2. By Testing Type
            14.13.2.3. By Operating Areas
    14.14. Singapore
        14.14.1. Pricing Analysis
        14.14.2. Market Share Analysis, 2021
            14.14.2.1. By Product Type
            14.14.2.2. By Testing Type
            14.14.2.3. By Operating Areas
    14.15. Australia
        14.15.1. Pricing Analysis
        14.15.2. Market Share Analysis, 2021
            14.15.2.1. By Product Type
            14.15.2.2. By Testing Type
            14.15.2.3. By Operating Areas
    14.16. New Zealand
        14.16.1. Pricing Analysis
        14.16.2. Market Share Analysis, 2021
            14.16.2.1. By Product Type
            14.16.2.2. By Testing Type
            14.16.2.3. By Operating Areas
    14.17. GCC Countries
        14.17.1. Pricing Analysis
        14.17.2. Market Share Analysis, 2021
            14.17.2.1. By Product Type
            14.17.2.2. By Testing Type
            14.17.2.3. By Operating Areas
    14.18. South Africa
        14.18.1. Pricing Analysis
        14.18.2. Market Share Analysis, 2021
            14.18.2.1. By Product Type
            14.18.2.2. By Testing Type
            14.18.2.3. By Operating Areas
    14.19. Israel
        14.19.1. Pricing Analysis
        14.19.2. Market Share Analysis, 2021
            14.19.2.1. By Product Type
            14.19.2.2. By Testing Type
            14.19.2.3. By Operating Areas
15. Market Structure Analysis
    15.1. Competition Dashboard
    15.2. Competition Benchmarking
    15.3. Market Share Analysis of Top Players
        15.3.1. By Regional
        15.3.2. By Product Type
        15.3.3. By Testing Type
        15.3.4. By Operating Areas
16. Competition Analysis
    16.1. Competition Deep Dive
        16.1.1. SARSYS-ASFT AB
            16.1.1.1. Overview
            16.1.1.2. Product Portfolio
            16.1.1.3. Profitability by Market Segments
            16.1.1.4. Sales Footprint
            16.1.1.5. Strategy Overview
                16.1.1.5.1. Marketing Strategy
                16.1.1.5.2. Product Strategy
                16.1.1.5.3. Channel Strategy
        16.1.2. Moventor Ltd.
            16.1.2.1. Overview
            16.1.2.2. Product Portfolio
            16.1.2.3. Profitability by Market Segments
            16.1.2.4. Sales Footprint
            16.1.2.5. Strategy Overview
                16.1.2.5.1. Marketing Strategy
                16.1.2.5.2. Product Strategy
                16.1.2.5.3. Channel Strategy
        16.1.3. Neubert Aero Corp.
            16.1.3.1. Overview
            16.1.3.2. Product Portfolio
            16.1.3.3. Profitability by Market Segments
            16.1.3.4. Sales Footprint
            16.1.3.5. Strategy Overview
                16.1.3.5.1. Marketing Strategy
                16.1.3.5.2. Product Strategy
                16.1.3.5.3. Channel Strategy
        16.1.4. Controls Group
            16.1.4.1. Overview
            16.1.4.2. Product Portfolio
            16.1.4.3. Profitability by Market Segments
            16.1.4.4. Sales Footprint
            16.1.4.5. Strategy Overview
                16.1.4.5.1. Marketing Strategy
                16.1.4.5.2. Product Strategy
                16.1.4.5.3. Channel Strategy
        16.1.5. Stanley
            16.1.5.1. Overview
            16.1.5.2. Product Portfolio
            16.1.5.3. Profitability by Market Segments
            16.1.5.4. Sales Footprint
            16.1.5.5. Strategy Overview
                16.1.5.5.1. Marketing Strategy
                16.1.5.5.2. Product Strategy
                16.1.5.5.3. Channel Strategy
        16.1.6. Humboldt Mfg. Co.
            16.1.6.1. Overview
            16.1.6.2. Product Portfolio
            16.1.6.3. Profitability by Market Segments
            16.1.6.4. Sales Footprint
            16.1.6.5. Strategy Overview
                16.1.6.5.1. Marketing Strategy
                16.1.6.5.2. Product Strategy
                16.1.6.5.3. Channel Strategy
        16.1.7. Cooper Technology
            16.1.7.1. Overview
            16.1.7.2. Product Portfolio
            16.1.7.3. Profitability by Market Segments
            16.1.7.4. Sales Footprint
            16.1.7.5. Strategy Overview
                16.1.7.5.1. Marketing Strategy
                16.1.7.5.2. Product Strategy
                16.1.7.5.3. Channel Strategy
        16.1.8. Pave Testing Limited
            16.1.8.1. Overview
            16.1.8.2. Product Portfolio
            16.1.8.3. Profitability by Market Segments
            16.1.8.4. Sales Footprint
            16.1.8.5. Strategy Overview
                16.1.8.5.1. Marketing Strategy
                16.1.8.5.2. Product Strategy
                16.1.8.5.3. Channel Strategy
17. Assumptions & Acronyms Used
18. Research Methodology
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