The consumer packaging industry in India is estimated to be valued at US$ 56.2 billion in 2024. It will likely exhibit a steady CAGR of 5.7% during the forecast period, with overall sales of consumer packaging solutions totaling US$ 92.8 billion by 2034.
Consumption of consumer packaging is expected to remain high in India’s thriving food sector. As per the latest analysis, the target segment will likely account for a revenue share of over 55% in 2024.
Plastic remains the preferred material for making consumer packaging owing to its advantages like low cost, versatility, and lightweight. Currently, it accounts for around 55% of the India consumer packaging industry and is further anticipated to grow at a CAGR of 5.8% over the forecast period.
Consumer packaging is rising steadily across India due to the rapid expansion of several end-use industries and growing product safety concerns during storage and transportation. It is ideal for storing and protecting products and marketing them to consumers.
Rising adoption of consumer packaging across diverse sectors, including consumer products, food & beverages, pharmaceuticals, and cosmetics, is expected to boost sales growth. Similarly, the growing need to protect products during transportation will likely uplift consumer packaging demand.
Other Factors Fostering Growth of Consumer Packaging Industry in India
| Attributes | Key Insights |
|---|---|
| Base Value (2023) | US$ 53.5 billion |
| Estimated India Consumer Packaging Industry Size (2024) | US$ 56.2 billion |
| Projected India Consumer Packaging Industry Value (2034) | US$ 92.8 billion |
| Value CAGR (2024 to 2034) | 5.7% |
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Growing Popularity of Sustainable Packaging in India
Demand for consumer packaging in India grew at a CAGR of 3.2% from 2019 to 2023. Total valuation in the nation reached around US$ 53.5 billion in 2023.
In the assessment period, India’s consumer packaging industry is poised to exhibit a CAGR of 5.7%, totaling a valuation of US$ 92.8 billion by 2034. This growth is expected to be propelled by factors like:
India is emerging as a profitable pocket for consumer packaging solutions with convenient features like resealable zippers, easy-open tabs, resealable zippers, and portion control. This is due to the robust expansion of industries like food & beverages, consumer electronics, and booming e-commerce.
Succeeding in India’s packaging industry is difficult, especially due to the enforcement of stringent regulations on plastic usage. As a result, top consumer packaging manufacturers in the nations are using recyclable and sustainable materials in packaging. This will bode well for the target industry during the forecast period.
Principal Consultant
| Particular | Value CAGR |
|---|---|
| H1 | 5.8% (2022 to 2032) |
| H2 | 5.4% (2022 to 2032) |
| H1 | 5.5% (2024 to 2034) |
| H2 | 5.9% (2024 to 2034) |
The food & beverage industry in India is experiencing steady growth, driven by factors like urbanization and supportive government policies. This is expected to propel sales of food packaging in India during the forecast period.
Consumer packaging for beverages is anticipated to remain a leading segment, expanding at a resounding CAGR of 7.8% during the forecast period. This growth is mainly influenced by the growing consumption of alcoholic and sports drinks by the nation’s youth.
The homecare & toiletries segment is also forecast to grow at a significant CAGR of 7.6% during the next ten years. This is due to the increasing demand for aesthetic packaging from the thriving personal care industry in the country.
According to the India Brand Equity Foundation (IBEF), India will make up 5% of the overall cosmetic industry, securing a position among the top five global industries in terms of revenue. This will likely create growth prospects for consumer packaging manufacturers.
Growing demand for specialty packaging from manufacturers of organic, herbal, and ayurveda cosmetics is also expected to boost the growth of the consumer packaging industry in India. Similarly, increasing production and sales of pharmaceuticals and consumer electronics will benefit the industry.
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India is a diverse nation with an amalgamation of different cultures, languages, and identities in general. Consumers are increasingly embracing their cultural roots and consequently seeking products that are more in tune with their identity.
Several local manufacturers and brands are capitalizing on these nuanced preferences with the help of packaging. For instance, Chennai-based Aachi Masala Foods (P) Ltd incorporates traditional South Indian motifs and vibrant colors in its packaging.
Like several other nations, an increasing number of consumers in India are opting for products made from eco-friendly and sustainable materials. Several MNCs, such as Coca-Cola, PepsiCo, and Parle Agro, have announced a move to 100% recyclable packaging by 2025 for their products in India, embracing this trend.
In June 2023, Dabur India Ltd announced that it has processed and recycled 35,000 MT of post-consumer plastic waste, to be reused in its packaging later. This shifting preference towards sustainable and recyclable packaging is expected to boost growth in India through 2034.
Top consumer packaging manufacturing companies in India will look to incorporate more eco-friendly and sustainable materials into their packaging. This will likely help them gain maximum profits and walk with changing trends.
The below portion shows the plastics segment leading the India packaging industry. It is poised to advance at 5.8% CAGR between 2024 and 2034. Based on the packaging format, the flexible packaging segment held a value share of 65% in 2023.
| Material Type | Value CAGR |
|---|---|
| Plastics | 5.8% |
| Paper | 5.1% |
Based on material, the plastics segment is anticipated to hold over 55% of the value share in 2024 despite stringent regulations and policies against plastic usage. This can be attributable to factors like:
Several initiatives are being launched across India to encourage the adoption of reusable and compostable plastic packaging. For instance, the India Plastics Pac aims to make 100% of plastic packaging reusable, recyclable, or compostable within 2030. Such initiatives are poised to mitigate several risks of plastic packaging, thereby making it a considerable choice, especially given its value for money.
Demand for paper packaging is also growing steadily across India. According to the IBEF, the demand for paper packaging for FMCG products and ready-to-eat food has been consistently going up. Further, packaging-grade paper now accounts for over 50% of the main types of paper produced domestically in the paper and paperboard industry.
| Packaging Formats | Value CAGR |
|---|---|
| Flexible Packaging | 5.3% |
| Rigid Packaging | 6.4% |
Flexible and rigid packaging are two commonly used packaging formats globally. However, flexible packaging is estimated to dominate the India consumer packaging industry, holding a share of around 65% in 2023. This can be attributed to multiple advantages of flexible packaging, including:
The food and pharmaceutical packaging industries have a major impact on India's expanding flexible packaging sector. The expansion of organized retailing in India and the sizable and expanding middle class are expected to drive demand for flexible packaging solutions.
The rapid increase in exports, which necessitates higher packaging requirements, is another reason that is significantly boosting sales of flexible packaging solutions like pouches, bags, and films. As a result, demand for flexible packaging in India is poised to grow at 5.3% CAGR through 2034.
The India consumer packaging industry is highly competitive due to presence of several players. Ball Corporation, Uflex, Amcor Plc, Huhtamaki Oyj, Essel Propak, Crown Holdings, Avery Dennison, Oji Holdings, ITC Limited, and 3M Company are a few of the leading manufacturers of consumer packaging solutions across India.
Key consumer packaging manufacturers are focusing on developing sustainable packaging solutions made from eco-friendly materials. They are constantly launching new consumer packaging solutions to meet growing end-user demand in India. Several companies also employ strategies like partnerships, facility expansions, distribution agreements, and acquisitions to stay ahead of the competition.
Recent Developments in India's Consumer Packaging Industry
| Attribute | Details |
|---|---|
| Estimated Industry Value (2024) | US$ 56.2 billion |
| Projected Industry Size (2034) | US$ 92.8 billion |
| Expected Growth Rate (2024 to 2034) | 5.7% CAGR |
| Historical Data | 2019 to 2023 |
| Forecast Period | 2024 to 2034 |
| Quantitative Units | Revenue in US$ billion, Volume in tons, and CAGR from 2024 to 2034 |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
| Segments Covered | Packaging Format, Material, End-use, Level of Packaging, Technology, Distribution Channel |
| Key Companies Profiled | Ball Corporation; Uflex; Amcor Plc; Huhtamaki Oyj; Essel Propak; Crown Holdings; Avery Dennison; Oji Holdings; ITC Limited; 3M Company |
India’s consumer packaging industry size is set to reach US$ 56.2 billion in 2024.
The target industry expanded at a CAGR of 3.2% from 2019 to 2023.
Consumer packaging consumption in India is set to rise at 5.7% CAGR through 2034.
India's consumer packaging industry value is anticipated to total US$ 92.8 billion in 2034.
Growing demand for packaging from the e-commerce sector.
Ball Corporation, Uflex Ltd, and Amcor PLC.
In 2023, consumer packaging revenue totaled US$ 53.5 billion.
1. Executive Summary 1.1. India Industry Outlook 1.2. Industry Analysis 1.3. FMI Analysis and Recommendations 1.4. FMI Scorecard 2. Industry Overview 2.1. Industry Coverage / Taxonomy 2.2. Industry Definition / Scope / Limitations 2.3. Heat Mapping/Packaging Formats Mapping 3. Key Industry Trends 3.1. Key Trends Impacting the Industry 3.2. Sustainable Trends 3.3. Technological Trends 3.4. Packaging Formats Innovation / Development Trends 4. Key Success Factors 4.1. Packaging Formats Adoption / Usage Analysis 4.2. Packaging Formats USP’s / Features 4.3. Strategic Promotional Strategies 5. Industry Demand Analysis 2019 to 2023 and Forecast, 2024 to 2034 5.1. Historical Industry Volume (‘000 tons) Analysis, 2019 to 2023 5.2. Current and Future Industry Volume (‘000 tons) Projections, 2024 to 2034 5.3. Y-o-Y Growth Trend Analysis 6. Industry - Pricing Analysis 6.1. Pricing Analysis 6.2. Weighted Average Pricing Analysis Benchmark 7. Industry Demand (in Value or Size in US$ billion) Analysis 2019 to 2023 and Forecast, 2024 to 2034 7.1. Historical Industry Value (US$ billion) Analysis, 2019 to 2023 7.2. Current and Future Industry Value (US$ billion) Projections, 2024 to 2034 7.2.1. Y-o-Y Growth Trend Analysis 7.2.2. Absolute $ Opportunity Analysis 8. Industry Background 8.1. PESTLE Analysis 8.2. Porters 5 Force Analysis 8.3. Key Regulations 8.4. Patent Analysis 8.5. Start Up Eco System 8.6. Forecast Factor 8.7. Macro-Economic Factors 8.8. Value Chain Analysis 8.8.1. Exhaustive List of Raw Material Suppliers 8.8.2. Exhaustive List of Lidding Films Converters/Manufacturers 8.8.3. Exhaustive List of End Users/Customers 8.9. Cased-based Scenario – Impact Assessment 8.9.1. Current Statistics 8.9.2. Short-Mid-Long Term Outlook 8.9.3. Likely Rebound 8.10. Industry Dynamics 8.10.1. Drivers 8.10.2. Restraints 8.10.3. Opportunity Analysis 8.11. Supply Demand Analysis 9. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Packaging Format 9.1. Introduction / Key Findings 9.2. Historical Industry Size (US$ billion) and Volume (‘000 tons) Analysis, By Packaging Formats, 2019 to 2023 9.3. Current and Future Industry Size (US$ billion) and Volume (‘000 tons) Analysis and Forecast, By Packaging Formats, 2024 to 2034 9.4. Flexible Packaging 9.4.1. Pouches 9.4.2. Bags & Sacks 9.4.3. Films & Wraps 9.4.4. Sachets 9.4.5. Stick Packs 9.4.6. Cups 9.4.7. Tubes 9.4.8. Labels 9.4.9. Clamshell 9.5. Rigid Packaging 9.5.1. Trays 9.5.2. Blisters 9.5.3. Tubs and Lids 9.5.4. Caps & Closures 9.5.5. Pump & Dispensers 9.5.6. Boxes 9.5.7. Cartons 9.5.8. Bottles and Jars 9.5.9. Cans 9.5.10. Cores & Tubes 9.6. Industry Attractiveness Analysis, By Packaging Formats 10. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Material 10.1. Introduction / Key Findings 10.2. Historical Industry Size (US$ billion) and Volume (‘000 tons) Analysis, By Material, 2019 to 2023 10.3. Current and Future Industry Size (US$ billion) and Volume (‘000 tons) Analysis and Forecast, By Material, 2024 to 2034 10.3.1. Plastics 10.3.1.1. Polyethylene 10.3.1.1.1. HDPE 10.3.1.1.2. LDPE 10.3.1.1.3. LLDPE 10.3.1.2. Polypropylene 10.3.1.3. PET 10.3.1.4. PVC 10.3.1.5. Nylon 10.3.1.6. EVOH 10.3.1.7. Polystyrene 10.3.1.8. Post Consumer Recycled (PCR) 10.3.1.9. Bioplastics 10.3.1.9.1. PLA 10.3.1.9.2. Starch-based Plastics 10.3.1.9.3. Bio-PET 10.3.1.9.4. Bio-PE 10.3.1.9.5. Others 10.3.2. Paper 10.3.3. Aluminum Foil 10.3.4. Wood 10.3.5. Metal 10.3.5.1. Aluminum 10.3.5.2. Tin 10.3.5.3. Steel 10.4. Industry Attractiveness Analysis, By Material 11. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Level of Packaging 11.1. Introduction / Key Findings 11.2. Historical Industry Size (US$ billion) and Volume (‘000 tons) Analysis, By Level of Packaging, 2019 to 2023 11.3. Current and Future Industry Size (US$ billion) and Volume (‘000 tons) Analysis and Forecast, By Level of Packaging, 2024 to 2034 11.3.1. Primary 11.3.2. Secondary 11.3.3. Tertiary 11.4. Industry Attractiveness Analysis, By Level of Packaging 12. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Technology 12.1. Introduction / Key Findings 12.2. Historical Industry Size (US$ billion) and Volume (‘000 tons) Analysis, By Technology, 2019 to 2023 12.3. Current and Future Industry Size (US$ billion) and Volume (‘000 tons) Analysis and Forecast, By Technology, 2024 to 2034 12.3.1. Injection Molding 12.3.2. Thermoforming 12.3.3. Blow Molding 12.3.4. Other Technologies 12.3.5. Extrusion 12.4. Industry Attractiveness Analysis, By Technology 13. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Distribution Channel 13.1. Introduction / Key Findings 13.2. Historical Industry Size (US$ billion) and Volume (‘000 tons) Analysis, By Distribution Channel, 2019 to 2023 13.3. Current and Future Industry Size (US$ billion) and Volume (‘000 tons) Analysis and Forecast, By Distribution Channel, 2024 to 2034 13.3.1. Online 13.3.2. Offline 13.4. Industry Attractiveness Analysis, By Distribution Channel 14. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By End Use 14.1. Introduction / Key Findings 14.2. Historical Industry Size (US$ billion) and Volume (‘000 tons) Analysis, By End Use, 2019 to 2023 14.3. Current and Future Industry Size (US$ billion) and Volume (‘000 tons) Analysis and Forecast, By End Use, 2024 to 2034 14.3.1. Food 14.3.1.1. Bakery & Confectionaries 14.3.1.2. Dairy Products 14.3.1.3. Baby Food 14.3.1.4. Edible Oil 14.3.1.5. Meat, Poultry, and Seafood 14.3.1.6. Snacks 14.3.1.7. Spices & Condiments 14.3.1.8. Fruits and Vegetables 14.3.1.9. Pet Food 14.3.1.10. RTE Food 14.3.1.11. Pulses and Cereals 14.3.2. Beverage 14.3.2.1. Alcoholic 14.3.2.1.1. Beer 14.3.2.1.2. Wine 14.3.2.1.3. Spirits 14.3.2.1.4. Other Alcoholic Beverages 14.3.3. Non-alcoholic 14.3.3.1. Fruit Juices 14.3.3.2. Carbonated Drinks 14.3.3.3. RTD Beverages 14.3.3.4. Bottled Water 14.3.3.5. Tea & Coffee 14.3.3.6. Milk Products 14.3.4. Personal Care & Hygiene 14.3.4.1. Skincare 14.3.4.2. Haircare 14.3.4.3. Makeup 14.3.4.4. Fragrance 14.3.4.5. Nailcare 14.3.5. Homecare & Toiletries 14.3.5.1. Toiletries 14.3.5.2. Laundry Care Products 14.3.5.3. Personal Hygiene 14.3.5.4. Air Fresheners 14.3.6. Pharmaceuticals 14.3.7. Consumer Electronics 14.3.8. Medical Devices 14.4. Industry Attractiveness Analysis, By End Use 15. Industry Structure Analysis 15.1. Industry Analysis by Tier of Companies (Industry) 15.2. Industry Share Analysis of Top Players 15.3. Industry Presence Analysis 16. Competition Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Competition Deep Dive/ Portfolio Analysis (Key India-based Industry Players) 16.3.1. Ball Corporation 16.3.1.1. Overview 16.3.1.2. Packaging Formats Portfolio 16.3.1.3. Profitability by Industry Segments (Packaging Format/Material/Technology/Level of Packaging/End Use/Distribution Channel/Region) 16.3.1.4. Sales Footprint 16.3.1.5. Strategy Overview 16.3.2. Uflex 16.3.3. Amcor Plc 16.3.4. Huhtamaki Oyj 16.3.5. Essel Propak 16.3.6. Crown Holdings 16.3.7. Avery Dennison 16.3.8. Oji Holdings 16.3.9. ITC Limited 16.3.10. 3M Company *The above list is indicative in nature and is subject to change during the course of research 17. Assumptions and Acronyms Used 18. Research Methodology
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Consumer Packaging Industry Analysis in India
