The consumer packaging industry in India is estimated to be valued at USD 56.2 billion in 2024. It will likely exhibit a steady CAGR of 5.7% during the forecast period, with overall sales of consumer packaging solutions totaling USD 92.8 billion by 2034.
Consumption of consumer packaging is expected to remain high in India’s thriving food sector. As per the latest analysis, the target segment will likely account for a revenue share of over 55% in 2024.
Plastic remains the preferred material for making consumer packaging owing to its advantages like low cost, versatility, and lightweight. Currently, it accounts for around 55% of the India consumer packaging industry and is further anticipated to grow at a CAGR of 5.8% over the forecast period.
Consumer packaging is rising steadily across India due to the rapid expansion of several end-use industries and growing product safety concerns during storage and transportation. It is ideal for storing and protecting products and marketing them to consumers.
Rising adoption of consumer packaging across diverse sectors, including consumer products, food & beverages, pharmaceuticals, and cosmetics, is expected to boost sales growth. Similarly, the growing need to protect products during transportation will likely uplift consumer packaging demand.
Other Factors Fostering Growth of Consumer Packaging Industry in India
| Attributes | Key Insights |
|---|---|
| Base Value (2023) | USD 53.5 billion |
| Estimated India Consumer Packaging Industry Size (2024) | USD 56.2 billion |
| Projected India Consumer Packaging Industry Value (2034) | USD 92.8 billion |
| Value CAGR (2024 to 2034) | 5.7% |
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Growing Popularity of Sustainable Packaging in India
Demand for consumer packaging in India grew at a CAGR of 3.2% from 2019 to 2023. Total valuation in the nation reached around USD 53.5 billion in 2023.
In the assessment period, India’s consumer packaging industry is poised to exhibit a CAGR of 5.7%, totaling a valuation of USD 92.8 billion by 2034. This growth is expected to be propelled by factors like:
India is emerging as a profitable pocket for consumer packaging solutions with convenient features like resealable zippers, easy-open tabs, resealable zippers, and portion control. This is due to the robust expansion of industries like food & beverages, consumer electronics, and booming e-commerce.
Succeeding in India’s packaging industry is difficult, especially due to the enforcement of stringent regulations on plastic usage. As a result, top consumer packaging manufacturers in the nations are using recyclable and sustainable materials in packaging. This will bode well for the target industry during the forecast period.
| Particular | Value CAGR |
|---|---|
| H1 | 5.8% (2022 to 2032) |
| H2 | 5.4% (2022 to 2032) |
| H1 | 5.5% (2024 to 2034) |
| H2 | 5.9% (2024 to 2034) |
Expansion of End-use Industries
The food & beverage industry in India is experiencing steady growth, driven by factors like urbanization and supportive government policies. This is expected to propel sales of food packaging in India during the forecast period.
Consumer packaging for beverages is anticipated to remain a leading segment, expanding at a resounding CAGR of 7.8% during the forecast period. This growth is mainly influenced by the growing consumption of alcoholic and sports drinks by the nation’s youth.
The homecare & toiletries segment is also forecast to grow at a significant CAGR of 7.6% during the next ten years. This is due to the increasing demand for aesthetic packaging from the thriving personal care industry in the country.
According to the India Brand Equity Foundation (IBEF), India will make up 5% of the overall cosmetic industry, securing a position among the top five global industries in terms of revenue. This will likely create growth prospects for consumer packaging manufacturers.
Growing demand for specialty packaging from manufacturers of organic, herbal, and ayurveda cosmetics is also expected to boost the growth of the consumer packaging industry in India. Similarly, increasing production and sales of pharmaceuticals and consumer electronics will benefit the industry.
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Rising Adoption of Eco-friendly and Sustainable Packaging in India
India is a diverse nation with an amalgamation of different cultures, languages, and identities in general. Consumers are increasingly embracing their cultural roots and consequently seeking products that are more in tune with their identity.
Several local manufacturers and brands are capitalizing on these nuanced preferences with the help of packaging. For instance, Chennai-based Aachi Masala Foods (P) Ltd incorporates traditional South Indian motifs and vibrant colors in its packaging.
Like several other nations, an increasing number of consumers in India are opting for products made from eco-friendly and sustainable materials. Several MNCs, such as Coca-Cola, PepsiCo, and Parle Agro, have announced a move to 100% recyclable packaging by 2025 for their products in India, embracing this trend.
In June 2023, Dabur India Ltd announced that it has processed and recycled 35,000 MT of post-consumer plastic waste, to be reused in its packaging later. This shifting preference towards sustainable and recyclable packaging is expected to boost growth in India through 2034.
Top consumer packaging manufacturing companies in India will look to incorporate more eco-friendly and sustainable materials into their packaging. This will likely help them gain maximum profits and walk with changing trends.
The below portion shows the plastics segment leading the India packaging industry. It is poised to advance at 5.8% CAGR between 2024 and 2034. Based on the packaging format, the flexible packaging segment held a value share of 65% in 2023.
| Material Type | Value CAGR |
|---|---|
| Plastics | 5.8% |
| Paper | 5.1% |
Based on material, the plastics segment is anticipated to hold over 55% of the value share in 2024 despite stringent regulations and policies against plastic usage. This can be attributable to factors like:
Several initiatives are being launched across India to encourage the adoption of reusable and compostable plastic packaging. For instance, the India Plastics Pac aims to make 100% of plastic packaging reusable, recyclable, or compostable within 2030. Such initiatives are poised to mitigate several risks of plastic packaging, thereby making it a considerable choice, especially given its value for money.
Demand for paper packaging is also growing steadily across India. According to the IBEF, the demand for paper packaging for FMCG products and ready-to-eat food has been consistently going up. Further, packaging-grade paper now accounts for over 50% of the main types of paper produced domestically in the paper and paperboard industry.
| Packaging Formats | Value CAGR |
|---|---|
| Flexible Packaging | 5.3% |
| Rigid Packaging | 6.4% |
Flexible and rigid packaging are two commonly used packaging formats globally. However, flexible packaging is estimated to dominate the India consumer packaging industry, holding a share of around 65% in 2023. This can be attributed to multiple advantages of flexible packaging, including:
The food and pharmaceutical packaging industries have a major impact on India's expanding flexible packaging sector. The expansion of organized retailing in India and the sizable and expanding middle class are expected to drive demand for flexible packaging solutions.
The rapid increase in exports, which necessitates higher packaging requirements, is another reason that is significantly boosting sales of flexible packaging solutions like pouches, bags, and films. As a result, demand for flexible packaging in India is poised to grow at 5.3% CAGR through 2034.
The India consumer packaging industry is highly competitive due to presence of several players. Ball Corporation, Uflex, Amcor Plc, Huhtamaki Oyj, Essel Propak, Crown Holdings, Avery Dennison, Oji Holdings, ITC Limited, and 3M Company are a few of the leading manufacturers of consumer packaging solutions across India.
Key consumer packaging manufacturers are focusing on developing sustainable packaging solutions made from eco-friendly materials. They are constantly launching new consumer packaging solutions to meet growing end-user demand in India. Several companies also employ strategies like partnerships, facility expansions, distribution agreements, and acquisitions to stay ahead of the competition.
Recent Developments in India's Consumer Packaging Industry
| Attribute | Details |
|---|---|
| Estimated Industry Value (2024) | USD 56.2 billion |
| Projected Industry Size (2034) | USD 92.8 billion |
| Expected Growth Rate (2024 to 2034) | 5.7% CAGR |
| Historical Data | 2019 to 2023 |
| Forecast Period | 2024 to 2034 |
| Quantitative Units | Revenue in USD billion, Volume in tons, and CAGR from 2024 to 2034 |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
| Segments Covered | Packaging Format, Material, End-use, Level of Packaging, Technology, Distribution Channel |
| Key Companies Profiled | Ball Corporation; Uflex; Amcor Plc; Huhtamaki Oyj; Essel Propak; Crown Holdings; Avery Dennison; Oji Holdings; ITC Limited; 3M Company |
India’s consumer packaging industry size is set to reach USD 56.2 billion in 2024.
The target industry expanded at a CAGR of 3.2% from 2019 to 2023.
Consumer packaging consumption in India is set to rise at 5.7% CAGR through 2034.
India's consumer packaging industry value is anticipated to total USD 92.8 billion in 2034.
Growing demand for packaging from the e-commerce sector.
Ball Corporation, Uflex Ltd, and Amcor PLC.
In 2023, consumer packaging revenue totaled USD 53.5 billion.
| Market Value for 2024 | USD 19.6 billion |
|---|---|
| Market Value for 2034 | USD 30.4 billion |
| Market Forecast CAGR (2024 to 2034) | 4.5% |
| Market Value (2023) | USD 17.6 billion |
|---|---|
| Market Value (2033) | USD 28.7 billion |
| Market CAGR (2023 to 2033) | 5.0% |
| Market Size (2023) | USD 443.1 billion |
|---|---|
| Market Size (2033) | USD 778.7 billion |
| Market CAGR (2023 to 2033) | 5.8% |
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Consumer Packaging Industry Analysis in India
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