Recording a y-o-y growth of 2.5%, sales of consumer packaging products in Brazil totaled USD 11.1 billion in 2023. Over the forecast period, the Brazil consumer packaging industry size is poised to expand with a compound annual growth rate (CAGR) of 2.8%, reaching USD 14.7 billion by 2033.
Consumer packaging consumption is projected to remain high in the food sector during the forecast period. Currently, the target segment accounts for a considerable value share of around 55%.
Plastic is set to continue to remain a preferred material for making consumer packaging solutions, accounting for a share of 50% in the Brazil consumer packaging industry. Further, it is expected to rise at a CAGR of 2.9% over the forecast period.
Consumer packaging has become an essential part of the modern economy globally, and Brazil is no exception. It plays a crucial role in storing and protecting products and marketing them to consumers. High adoption of consumer packaging across diverse sectors, including food & beverages, cosmetics, pharmaceuticals, and consumer electronics, is expected to boost growth.
Other Factors Fueling Growth of the Consumer Packaging Industry in Brazil
| Attributes | Key Insights |
|---|---|
| Base Value (2023) | USD 11.1 billion |
| Projected Brazil Consumer Packaging Industry Value (2033) | USD 14.7 billion |
| Value CAGR (2023 to 2033) | 2.8% |
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
Sustainable Packaging Innovations Transforming Brazil’s Landscape
Demand for consumer packaging products in Brazil increased at a CAGR of 1.2% during the historical period. Total revenue in the country reached around USD 10.9 billion in 2022. This was due to factors like:
In the forecast period, sales of consumer packaging products in Brazil are projected to soar at 2.8% CAGR, totaling USD 14.7 billion by 2033. This can be attributed to factors like rising demand for packaged food products, shifting preference toward sustainable packaging in Brazil, and advancements in packaging technology.
Packaging solutions with convenient features like easy-open tabs, resealable zippers, and portion control are becoming popular. Similarly, simplicity and minimalism in consumer packaging are gaining traction across Brazil.
Succeeding in the packaging industry is an enormous task, especially due to the implementation of stringent regulations. As a result, leading consumer packaging manufacturers are embracing innovation to counter environmental regulations and stay ahead of the competition. For instance, they use sustainable materials in their packaging.
Principal Consultant
| Particular | Value CAGR |
|---|---|
| H1 | 2.8% (2022 to 2032) |
| H2 | 3.0% (2022 to 2032) |
| H1 | 2.3.% (2023 to 2033) |
| H2 | 2.7% (2023 to 2033) |
Booming Food and Beverage and Personal Care Industries
Brazil’s food & beverage industry is witnessing steady growth, driven by rapid urbanization and the growing popularity of packaged food items. This will likely uplift demand for food packaging in Brazil throughout the forecast period.
The beverage segment is forecasted to be the fastest-growing segment, expanding at a CAGR of 4.8% during the forecast period. This growth is mainly influenced by the growing consumption of alcoholic and sports drinks across the country.
According to the World Health Organization (WHO), Brazil's alcohol consumption per capita is poised to increase by over 8% per year till 2025. Driven by this, sales of consumer packaging products or beverage packaging in Brazil, like bottles, cans, etc., are expected to rise steadily.
The personal care industry is also witnessing steady growth in Canada owing to increasing health awareness among consumers and the rising export of personal care products. This will likely create demand for aesthetic packaging, thereby fostering revenue growth.
According to the Brazilian Association of the Toiletries, Perfumery, and Cosmetics Industry (ABIHPEC), the country’s personal care exports grew by over 17% QOQ in the first quarter of 2023. This rising export of personal care products is expected to create growth opportunities for consumer packaging manufacturers through 2033.
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
Growing Usage of Sustainable Packaging in Brazil
The trend of incorporating paper-based packaging is gaining immense popularity in Brazil owing to the increasing pressure from retail. This, in turn, is expected to open new growth windows for the industry.
Several retailers in Brazil are actively advocating for and embracing paper packaging solutions as a means to meet regulatory standards, maintain a positive brand image, and cater to a discerning consumer base.
According to data from ABRE (Brazilian Packaging Association), the country's overall share of paper-based packaging increased by almost 6% year over year in 2022. This transition toward sustainable packaging solutions will likely foster industry expansion through 2033.
Several consumers in Brazil are also opting for on-the-go food products, consequently putting easy-to-use packaging in the limelight. A study conducted by UFRGS (Universidad Federal de Río Grande del Sur) in 2022 revealed that over 55% of consumers in Brazil prioritize packaging that makes it easy to consume or transport food products.
The section below shows the plastics segment dominating Brazil’s industry. It is projected to advance at 2.9% CAGR between 2023 and 2033. Based on the packaging format, the rigid packaging segment is poised to exhibit a higher CAGR of 3.7% during the forecast period.
| Material Type | Value CAGR (2023 to 2033) |
|---|---|
| Plastics | 2.9% |
| Paper | 2.3% |
Based on material, the plastic segment holds a prominent value share of about 50%, despite the environmental impact of plastic and the stringent regulations and policies against it. Over the forecast period, demand for plastic packaging is poised to increase at 2.9% CAGR. This can be attributed to several advantages of plastic packaging, including:
Packaging giants across Brazil are increasingly using plastics to produce consumer packaging products like films, bottles, and trays, owing to its attractive advantages. This will likely improve the share of the target segment during the forecast period.
Consumers are also using plastic packaging to reduce packaging and transportation costs. Similarly, initiatives and support from the country’s government regarding plastic recyclability and the hike in polymer import tariffs are pushing the integration of materials such as rPET and Bio-Pet into product packaging. This is expected to boost the segment further across the country.
The widespread usage of plastic packaging, however, has raised environmental concerns. As a result, manufacturers are shifting their focus to sustainable plastic alternatives like bioplastics, including polylactic acid (PLA) and starch-based plastics. They are also improving their recycling infrastructure.
Although plastics remain dominant, paper packaging is slowly gaining traction in Brazil. Packaging products such as plastic food trays and sacks are gradually being replaced by paper.
The growing food delivery industry in the country is also driving demand for paper packaging. For instance, a leading Brazil-based food delivery platform named iFood reported a y-o-y growth of 20% in paper bags.
While the competition between plastics and paper is getting closer, the emerging statistics predict the plastic segment will hold a slight edge throughout the forecast period. This will likely be due to the growing usage of bioplastics across the packaging industry in Brazil.
| Packaging Format | Value CAGR |
|---|---|
| Flexible Packaging | 2.3% |
| Rigid Packaging | 3.7% |
The clash between rigid and flexible packaging has been raging for decades, with each format offering unique advantages. Currently, the flexible packaging segment dominates the Brazil industry, holding a share of 60.0%. This is due to its features like lightweight and compact nature.
Emerging trends, however, reveal rigid packaging to gain immense traction across Brazil. This can be attributed to durability, barrier properties, reusability, and the premium look and feel of rigid packaging. As per the latest report, demand for rigid packaging is set to increase at 3.7% CAGR through 2033.
Brazil’s consumer packaging industry is highly competitive, with several key players operating. Top consumer packaging companies listed in the report include WestRock Company, Amcor PLC, Klabin SA, Tetra Pak International SA, Sonoco Products Company, Smurfit Kappa Group, NEFAB Embalagens LTDA, Graphic Packaging International LLC, SSI Schaefer LTDA, and Trivium Packaging.
Leading manufacturers of consumer packaging products in Brazil are innovating to introduce new eco-friendly packaging solutions with novel designs. This not only helps them to woo eco-conscious consumers but also counter environmental regulations. They are continuously increasing their product portfolios to cater to the growing demand from urban households.
Several companies also employ tactics like distribution agreements, partnerships, facility expansions, acquisitions, and mergers to strengthen their presence in Brazil and other regions. This is resulting in a highly competitive and innovative industry that is driving growth and delivering more advanced and sustainable packaging solutions for consumers worldwide.
Recent Developments in the Brazil Consumer Packaging Industry
| Attribute | Details |
|---|---|
| Base Value (2023) | USD 11.1 billion |
| Projected Industry Value (2033) | USD 14.7 billion |
| Expected Growth Rate (2023 to 2033) | 2.8% CAGR |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in USD billion, Volume in tons, and CAGR from 2023 to 2033 |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
| Segments Covered | Packaging Format, Material, End-use, Level of Packaging, Technology, Distribution Channel |
| Key Companies Profiled | WestRock Company; Amcor PLC; Klabin SA; Tetra Pak International SA; Sonoco Products Company; Smurfit Kappa Group; NEFAB Embalagens LTDA; Graphic Packaging International LLC; SSI Schaefer LTDA; Trivium Packaging |
The consumer packaging revenue in Brazil reached USD 11.1 billion in 2023.
The Brazil industry is expected to grow at 2.8% CAGR through 2033.
The Brazil consumer packaging industry size is set to reach USD 14.7 billion in 2033.
Manufacturers must follow customer protection codes and other packaging regulations in Brazil.
The Westrock Company, Amcor PLC, and Klabin SA are top players in Brazil.
1. Executive Summary 2. Industry Overview 3. Key Industry Trends 4. Key Success Factors 5. Industry Demand Analysis 2018 to 2022 and Forecast, 2023 to 2033 6. Industry - Pricing Analysis 7. Industry Demand (in Value or Size in USD billion) Analysis 2018 to 2022 and Forecast, 2023 to 2033 8. Industry Background 9. Industry Analysis 2018 to 2022 and Forecast 2023 to 2033, By Packaging Format 9.1. Flexible Packaging 9.1.1. Pouches 9.1.2. Bags & Sacks 9.1.3. Films & Wraps 9.1.4. Sachets 9.1.5. Stick Packs 9.1.6. Cups 9.1.7. Tubes 9.1.8. Labels 9.1.9. Clamshell 9.2. Rigid Packaging 9.2.1. Trays 9.2.2. Blisters 9.2.3. Tubs and Lids 9.2.4. Caps & Closures 9.2.5. Pump & Dispensers 9.2.6. Boxes 9.2.7. Cartons 9.2.8. Bottles and Jars 9.2.9. Cans 9.2.10. Cores & Tubes 10. Industry Analysis 2018 to 2022 and Forecast 2023 to 2033, By Material 10.1. Plastics 10.1.1. Polyethylene 10.1.1.1. HDPE 10.1.1.2. LDPE 10.1.1.3. LLDPE 10.1.2. Polypropylene 10.1.3. PET 10.1.4. PVC 10.1.5. Nylon 10.1.6. EVOH 10.1.7. Polystyrene 10.1.8. Post Consumer Recycled (PCR) 10.1.9. Bioplastics 10.1.9.1. PLA 10.1.9.2. Starch-based Plastics 10.1.9.3. Bio-PET 10.1.9.4. Bio-PE 10.1.9.5. Others 10.2. Paper 10.3. Aluminum Foil 10.4. Wood 10.5. Metal 10.5.1. Aluminum 10.5.2. Tin 10.5.3. Steel 11. Industry Analysis 2018 to 2022 and Forecast 2023 to 2033, By Level of Packaging 11.1. Primary 11.2. Secondary 11.3. Tertiary 12. Industry Analysis 2018 to 2022 and Forecast 2023 to 2033, By Technology 12.1. Injection Molding 12.2. Thermoforming 12.3. Blow Molding 12.4. Other Technologies 12.5. Extrusion 13. Industry Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 13.1. Online 13.2. Offline 14. Industry Analysis 2018 to 2022 and Forecast 2023 to 2033, By End Use 14.1. Food 14.1.1. Bakery & Confectionaries 14.1.2. Dairy Products 14.1.3. Baby Food 14.1.4. Edible Oil 14.1.5. Meat, Poultry, Seafood 14.1.6. Snacks 14.1.7. Spices & Condiments 14.1.8. Fruits and Vegetables 14.1.9. Pet Food 14.1.10. RTE Food 14.1.11. Pulses and Cereals 14.2. Beverage 14.2.1. Alcoholic 14.2.1.1. Beer 14.2.1.2. Wine 14.2.1.3. Spirits 14.2.1.4. Other Alcoholic Beverages 14.2.2. Non-alcoholic 14.2.2.1. Fruit Juices 14.2.2.2. Carbonated Drinks 14.2.2.3. RTD Beverages 14.2.2.4. Bottled Water 14.2.2.5. Tea & Coffee 14.2.2.6. Milk Products 14.3. Personal Care & Hygiene 14.3.1. Skincare 14.3.2. Haircare 14.3.3. Makeup 14.3.4. Fragrance 14.3.5. Nail Care 14.4. Homecare & Toiletries 14.4.1. Toiletries 14.4.2. Laundry Care Products 14.4.3. Personal Hygiene 14.4.4. Air Fresheners 14.5. Pharmaceuticals 14.6. Consumer Electronics 14.7. Medical Devices 15. Industry Structure Analysis 16. Competition Analysis 16.1. WestRock Company 16.2. Amcor PLC 16.3. Klabin SA 16.4. Tetra Pak International SA 16.5. Sonoco Products Company 16.6. Smurfit Kappa Group 16.7. NEFAB Embalagens LTDA 16.8. Graphic Packaging International LLC 16.9. SSI Schaefer LTDA 16.10. Trivium Packaging 17. Assumptions and Acronyms Used 18. Research Methodology
Explore Packaging Insights
View Reports
Consumer Packaging Industry Analysis in Brazil
