Brazil Consumer Packaging Industry Outlook from 2023 to 2033

Recording a y-o-y growth of 2.5%, sales of consumer packaging products in Brazil totaled US$ 11.1 billion in 2023. Over the forecast period, the Brazil consumer packaging industry size is poised to expand with a compound annual growth rate (CAGR) of 2.8%, reaching US$ 14.7 billion by 2033.

Consumer packaging consumption is projected to remain high in the food sector during the forecast period. Currently, the target segment accounts for a considerable value share of around 55%.

Plastic is set to continue to remain a preferred material for making consumer packaging solutions, accounting for a share of 50% in the Brazil consumer packaging industry. Further, it is expected to rise at a CAGR of 2.9% over the forecast period.

Consumer packaging has become an essential part of the modern economy globally, and Brazil is no exception. It plays a crucial role in storing and protecting products and marketing them to consumers. High adoption of consumer packaging across diverse sectors, including food & beverages, cosmetics, pharmaceuticals, and consumer electronics, is expected to boost growth.

Other Factors Fueling Growth of the Consumer Packaging Industry in Brazil

  • Surging demand for consumer packaged goods (CPG) in Brazil
  • Growing need for protecting perishable and fragile products during storage and transportation
  • Rising demand for personalized and interactive packaging
  • Increasing usage of consumer packaging for marketing purposes
  • Escalating need for effective and protective packaging for delivery amid e-commerce boom
  • Growing demand for cosmetic packaging in Brazil
  • Rapid urbanization, coupled with rising demand for processed and packaged food items
  • Growing usage of sustainable materials in packaging
  • Surging demand for single-serve and on-the-go packaging options
  • Expanding trade activities across Brazil
Attributes Key Insights
Base Value (2023) US$ 11.1 billion
Projected Brazil Consumer Packaging Industry Value (2033) US$ 14.7 billion
Value CAGR (2023 to 2033) 2.8%

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Brazil Consumer Packaging Industry Trends

Sustainable Packaging Innovations Transforming Brazil’s Landscape

  • Growing popularity of smart packaging with features like embedded sensors, QR codes, and interactive elements
  • Ongoing innovations in the field of sustainable packaging
  • Shifting preference toward eco-friendly and sustainable packaging in Brazil, including biodegradable options, recyclable materials, and reusable packaging
  • Development and adoption of bioplastic and plant-based packaging

Historical Performance Vs. Brazil Consumer Packaging Demand Outlook

Demand for consumer packaging products in Brazil increased at a CAGR of 1.2% during the historical period. Total revenue in the country reached around US$ 10.9 billion in 2022. This was due to factors like:

  • Increasing demand for consumer electronics like smartphones and TVs
  • Supportive government policies promoting local packaging production and exports also played a role in the industry's growth.
  • The rise of e-commerce further enhanced the accessibility and convenience of purchasing products online, which consequently helped the packaging industry grow.
  • High sales of pharmaceutical packaging in Brazil during the COVID-19 Pandemic.

In the forecast period, sales of consumer packaging products in Brazil are projected to soar at 2.8% CAGR, totaling US$ 14.7 billion by 2033. This can be attributed to factors like rising demand for packaged food products, shifting preference toward sustainable packaging in Brazil, and advancements in packaging technology.

Packaging solutions with convenient features like easy-open tabs, resealable zippers, and portion control are becoming popular. Similarly, simplicity and minimalism in consumer packaging are gaining traction across Brazil.

Succeeding in the packaging industry is an enormous task, especially due to the implementation of stringent regulations. As a result, leading consumer packaging manufacturers are embracing innovation to counter environmental regulations and stay ahead of the competition. For instance, they use sustainable materials in their packaging.

Ismail Sutaria
Ismail Sutaria

Principal Consultant

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Semi-annual Update

Particular Value CAGR
H1 2.8% (2022 to 2032)
H2 3.0% (2022 to 2032)
H1 2.3.% (2023 to 2033)
H2 2.7% (2023 to 2033)

Insight into Factors Impacting Consumer Packaging Sales in Brazil

  • Booming Food and Beverage and Personal Care Industries

Brazil’s food & beverage industry is witnessing steady growth, driven by rapid urbanization and the growing popularity of packaged food items. This will likely uplift demand for food packaging in Brazil throughout the forecast period.

The beverage segment is forecasted to be the fastest-growing segment, expanding at a CAGR of 4.8% during the forecast period. This growth is mainly influenced by the growing consumption of alcoholic and sports drinks across the country.

According to the World Health Organization (WHO), Brazil's alcohol consumption per capita is poised to increase by over 8% per year till 2025. Driven by this, sales of consumer packaging products or beverage packaging in Brazil, like bottles, cans, etc., are expected to rise steadily.

The personal care industry is also witnessing steady growth in Canada owing to increasing health awareness among consumers and the rising export of personal care products. This will likely create demand for aesthetic packaging, thereby fostering revenue growth.

According to the Brazilian Association of the Toiletries, Perfumery, and Cosmetics Industry (ABIHPEC), the country’s personal care exports grew by over 17% QOQ in the first quarter of 2023. This rising export of personal care products is expected to create growth opportunities for consumer packaging manufacturers through 2033.

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Outline of Important Trends Shaping Industry Expansion

  • Growing Usage of Sustainable Packaging in Brazil

The trend of incorporating paper-based packaging is gaining immense popularity in Brazil owing to the increasing pressure from retail. This, in turn, is expected to open new growth windows for the industry.

Several retailers in Brazil are actively advocating for and embracing paper packaging solutions as a means to meet regulatory standards, maintain a positive brand image, and cater to a discerning consumer base.

According to data from ABRE (Brazilian Packaging Association), the country's overall share of paper-based packaging increased by almost 6% year over year in 2022. This transition toward sustainable packaging solutions will likely foster industry expansion through 2033.

Several consumers in Brazil are also opting for on-the-go food products, consequently putting easy-to-use packaging in the limelight. A study conducted by UFRGS (Universidad Federal de Río Grande del Sur) in 2022 revealed that over 55% of consumers in Brazil prioritize packaging that makes it easy to consume or transport food products.

Category-wise Insights

The section below shows the plastics segment dominating Brazil’s industry. It is projected to advance at 2.9% CAGR between 2023 and 2033. Based on the packaging format, the rigid packaging segment is poised to exhibit a higher CAGR of 3.7% during the forecast period.

Material Type Value CAGR (2023 to 2033)
Plastics 2.9%
Paper 2.3%

Plastics Remain Widely Used Material for Making Consumer Packaging in Brazil

Based on material, the plastic segment holds a prominent value share of about 50%, despite the environmental impact of plastic and the stringent regulations and policies against it. Over the forecast period, demand for plastic packaging is poised to increase at 2.9% CAGR. This can be attributed to several advantages of plastic packaging, including:

  • Lightweight nature
  • Versatility
  • Better convenience
  • Low cost

Packaging giants across Brazil are increasingly using plastics to produce consumer packaging products like films, bottles, and trays, owing to its attractive advantages. This will likely improve the share of the target segment during the forecast period.

Consumers are also using plastic packaging to reduce packaging and transportation costs. Similarly, initiatives and support from the country’s government regarding plastic recyclability and the hike in polymer import tariffs are pushing the integration of materials such as rPET and Bio-Pet into product packaging. This is expected to boost the segment further across the country.

The widespread usage of plastic packaging, however, has raised environmental concerns. As a result, manufacturers are shifting their focus to sustainable plastic alternatives like bioplastics, including polylactic acid (PLA) and starch-based plastics. They are also improving their recycling infrastructure.

Although plastics remain dominant, paper packaging is slowly gaining traction in Brazil. Packaging products such as plastic food trays and sacks are gradually being replaced by paper.

The growing food delivery industry in the country is also driving demand for paper packaging. For instance, a leading Brazil-based food delivery platform named iFood reported a y-o-y growth of 20% in paper bags.

While the competition between plastics and paper is getting closer, the emerging statistics predict the plastic segment will hold a slight edge throughout the forecast period. This will likely be due to the growing usage of bioplastics across the packaging industry in Brazil.

Rigid Packaging Gaining Immense Popularity in Brazil

Packaging Format Value CAGR
Flexible Packaging 2.3%
Rigid Packaging 3.7%

The clash between rigid and flexible packaging has been raging for decades, with each format offering unique advantages. Currently, the flexible packaging segment dominates the Brazil industry, holding a share of 60.0%. This is due to its features like lightweight and compact nature.

Emerging trends, however, reveal rigid packaging to gain immense traction across Brazil. This can be attributed to durability, barrier properties, reusability, and the premium look and feel of rigid packaging. As per the latest report, demand for rigid packaging is set to increase at 3.7% CAGR through 2033.

  • Food safety features, such as tamper-evident seals and airtight packaging, are gaining prominence driven by regulations pertaining to consumer wellbeing. This will boost the expansion of the rigid packaging segment.
  • Consumers are also willing to pay extra to ensure the integrity and freshness of the contents inside. Consequently, this is driving the demand for rigid packaging in Brazil, which is poised to grow at a higher CAGR during the forecast period.
  • Rigid packaging offers superior protection for products that are fragile or require consistent shape, like beverages and cosmetics. It has the ability to enhance the perceived value of products, making it ideal for luxury or high-end items. The growing usage of rigid packaging products in luxury beverages and cosmetics will likely boost their sales through 2033.

Competitive Landscape

Brazil’s consumer packaging industry is highly competitive, with several key players operating. Top consumer packaging companies listed in the report include WestRock Company, Amcor PLC, Klabin SA, Tetra Pak International SA, Sonoco Products Company, Smurfit Kappa Group, NEFAB Embalagens LTDA, Graphic Packaging International LLC, SSI Schaefer LTDA, and Trivium Packaging.

Leading manufacturers of consumer packaging products in Brazil are innovating to introduce new eco-friendly packaging solutions with novel designs. This not only helps them to woo eco-conscious consumers but also counter environmental regulations. They are continuously increasing their product portfolios to cater to the growing demand from urban households.

Several companies also employ tactics like distribution agreements, partnerships, facility expansions, acquisitions, and mergers to strengthen their presence in Brazil and other regions. This is resulting in a highly competitive and innovative industry that is driving growth and delivering more advanced and sustainable packaging solutions for consumers worldwide.

Recent Developments in the Brazil Consumer Packaging Industry

  • In December 2023, Sonoco Products acquired Inapel Embalagens Ltda. in Brazil to expand its flexible packaging service capabilities.
  • In August 2022, Canpack announced an investment of around US$ 150 million in a new production facility in Poços de Caldas, Brazil, to increase its manufacturing capabilities of aluminum beverage cans.

Scope of the Report

Attribute Details
Base Value (2023) US$ 11.1 billion
Projected Industry Value (2033) US$ 14.7 billion
Expected Growth Rate (2023 to 2033) 2.8% CAGR
Historical Data 2018 to 2022
Forecast Period 2023 to 2033
Quantitative Units Revenue in US$ billion, Volume in tons, and CAGR from 2023 to 2033
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Segments Covered Packaging Format, Material, End-use, Level of Packaging, Technology, Distribution Channel
Key Companies Profiled WestRock Company; Amcor PLC; Klabin SA; Tetra Pak International SA; Sonoco Products Company; Smurfit Kappa Group; NEFAB Embalagens LTDA; Graphic Packaging International LLC; SSI Schaefer LTDA; Trivium Packaging

Brazil Consumer Packaging Industry Analysis by Category

By Packaging Format:

  • Flexible Packaging
    • Pouches
    • Bags & Sacks
    • Films & Wraps
    • Sachets
    • Stick Packs
    • Cups
    • Tubes
    • Labels
    • Clamshell
  • Rigid Packaging
    • Trays
    • Blisters
    • Tubs and Lids
    • Caps & Closures
    • Pump & Dispensers
    • Boxes
    • Cartons
    • Bottles and Jars
    • Cans
    • Cores & Tubes

By Material:

  • Plastics
    • Polyethylene
      • HDPE
      • LDPE
      • LLDPE
    • Polypropylene
    • PET
    • PVC
    • Nylon
    • EVOH
    • Polystyrene
    • Post-consumer Recycled (PCR)
    • Bioplastics
      • PLA
      • Starch-based Plastics
      • Bio-PET
      • Bio-PE
      • Others
  • Paper
  • Aluminum Foil
  • Wood
  • Metal
    • Aluminum
    • Tin
    • Steel

By Technology:

  • Injection Molding
  • Thermoforming
  • Blow Molding
  • Other Technologies
  • Extrusion

By Level of Packaging:

  • Primary
  • Secondary
  • Tertiary

By End-use:

  • Food
    • Bakery & Confectionary
    • Dairy Products
    • Baby food
    • Edible Oil
    • Meat, Poultry, and seafood
    • Snacks
    • Spices & Condiments
    • Fruits and Vegetables
    • Pet Food
    • RTE Food
    • Pulses and Cereals
  • Beverage
    • Alcoholic
      • Beer
      • Wine
      • Spirits
      • Other Alcoholic Beverages
    • Non-alcoholic
      • Fruit Juices
      • Carbonated Drinks
      • RTD Beverages
      • Bottled Water
      • Tea & Coffee
      • Milk Products
  • Personal care & Hygiene
    • Skincare
    • Haircare
    • Makeup
    • Fragrance
    • Nail Care
  • Homecare & Toiletries
    • Toiletries
    • Laundry Care products
    • Personal Hygiene
    • Air Fresheners
  • Pharmaceuticals
  • Consumer Electronics
  • Medical Devices

By Distribution Channel:

  • Online
  • Offline

Frequently Asked Questions

How big is the consumer packaging industry in Brazil?

The consumer packaging revenue in Brazil reached US$ 11.1 billion in 2023.

What is the outlook for the consumer packaging industry in Brazil?

The Brazil industry is expected to grow at 2.8% CAGR through 2033.

What is the growth projection for the industry?

The Brazil consumer packaging industry size is set to reach US$ 14.7 billion in 2033.

What are the packaging regulations in Brazil?

Manufacturers must follow customer protection codes and other packaging regulations in Brazil.

Who are the top 3 consumer packaging manufacturers in Brazil?

The Westrock Company, Amcor PLC, and Klabin SA are top players in Brazil.

Table of Content
1. Executive Summary 
    1.1. India Industry Outlook
    1.2. Industry Analysis
    1.3. Future Market Insights (FMI) Analysis and Recommendations
    1.4. Future Market Insights (FMI) Scorecard
2. Industry Overview
    2.1. Industry Coverage / Taxonomy
    2.2. Industry Definition / Scope / Limitations
    2.3. Heat Mapping/Packaging Formats Mapping
3. Key Industry Trends
    3.1. Key Trends Impacting the Industry
    3.2. Sustainable Trends
    3.3. Technological Trends
    3.4. Packaging Formats Innovation / Development Trends
4. Key Success Factors
    4.1. Packaging Formats Adoption / Usage Analysis
    4.2. Packaging Formats USP’s / Features
    4.3. Strategic Promotional Strategies
5. Industry Demand Analysis 2018 to 2022 and Forecast, 2023 to 2033
    5.1. Historical Industry Volume (‘000 tons) Analysis, 2018 to 2022
    5.2. Current and Future Industry Volume (‘000 tons) Projections, 2023 to 2033
    5.3. Y-o-Y Growth Trend Analysis
6. Industry - Pricing Analysis
    6.1. Regional Pricing Analysis
    6.2. Weighted Average Pricing Analysis Benchmark
7. Industry Demand (in Value or Size in US$ billion) Analysis 2018 to 2022 and Forecast, 2023 to 2033
    7.1. Historical Industry Value (US$ billion) Analysis, 2018 to 2022
    7.2. Current and Future Industry Value (US$ billion) Projections, 2023 to 2033
        7.2.1. Y-o-Y Growth Trend Analysis
        7.2.2. Absolute $ Opportunity Analysis
8. Industry Background
    8.1. India Aluminum Composite Panels Industry Overview
    8.2. India Real Estate Industry Overview
    8.3. India Pulp and Paper Industry Overview
    8.4. Customer preference by Size
    8.5. Consumer Sentiment Analysis
    8.6. Comparative Study for In-house Decor Paper and Contract Decor Paper
    8.7. Forecast Factor
    8.8. Macro-Economic Factors
    8.9. Value Chain Analysis
        8.9.1. Exhaustive List of Raw Material Suppliers
        8.9.2. Exhaustive List of Lidding Films Converters/Manufacturers
        8.9.3. Exhaustive List of End Users/Customers
    8.10. Cased-based Scenario – Impact Assessment
        8.10.1. Current Statistics
        8.10.2. Short-Mid-Long Term Outlook
        8.10.3. Likely Rebound
    8.11. Industry Dynamics
        8.11.1. Drivers
        8.11.2. Restraints
        8.11.3. Opportunity Analysis
    8.12. Supply Demand Analysis
9. Industry Analysis 2018 to 2022 and Forecast 2023 to 2033, By Packaging Format
    9.1. Introduction / Key Findings
    9.2. Historical Industry Size (US$ billion) and Volume (‘000 tons) Analysis, By Packaging Formats, 2018 to 2022
    9.3. Current and Future Industry Size (US$ billion) and Volume (‘000 tons) Analysis and Forecast, By Packaging Formats, 2023 to 2033
    9.4. Flexible Packaging
        9.4.1. Pouches
        9.4.2. Bags & Sacks
        9.4.3. Films & Wraps
        9.4.4. Sachets
        9.4.5. Stick Packs
        9.4.6. Cups
        9.4.7. Tubes
        9.4.8. Labels
        9.4.9. Clamshell
    9.5. Rigid Packaging
        9.5.1. Trays
        9.5.2. Blisters
        9.5.3. Tubs and Lids
        9.5.4. Caps & Closures
        9.5.5. Pump & Dispensers
        9.5.6. Boxes
        9.5.7. Cartons
        9.5.8. Bottles and Jars
        9.5.9. Cans
        9.5.10. Cores & Tubes
    9.6. Industry Attractiveness Analysis, By Packaging Formats
10. Industry Analysis 2018 to 2022 and Forecast 2023 to 2033, By Material
    10.1. Introduction / Key Findings
    10.2. Historical Industry Size (US$ billion) and Volume (‘000 tons) Analysis, By Material, 2018 to 2022
    10.3. Current and Future Industry Size (US$ billion) and Volume (‘000 tons) Analysis and Forecast, By Material, 2023 to 2033
        10.3.1. Plastics
            10.3.1.1. Polyethylene
                10.3.1.1.1. HDPE
                10.3.1.1.2. LDPE
                10.3.1.1.3. LLDPE
            10.3.1.2. Polypropylene
            10.3.1.3. PET
            10.3.1.4. PVC
            10.3.1.5. Nylon
            10.3.1.6. EVOH
            10.3.1.7. Polystyrene
            10.3.1.8. Post Consumer Recycled (PCR)
            10.3.1.9. Bioplastics
                10.3.1.9.1. PLA
                10.3.1.9.2. Starch-based Plastics
                10.3.1.9.3. Bio-PET
                10.3.1.9.4. Bio-PE
                10.3.1.9.5. Others
        10.3.2. Paper
        10.3.3. Aluminum Foil
        10.3.4. Wood
        10.3.5. Metal
            10.3.5.1. Aluminum
            10.3.5.2. Tin
            10.3.5.3. Steel
    10.4. Industry Attractiveness Analysis, By Material
11. Industry Analysis 2018 to 2022 and Forecast 2023 to 2033, By Level of Packaging
    11.1. Introduction / Key Findings
    11.2. Historical Industry Size (US$ billion) and Volume (‘000 tons) Analysis, By Level of Packaging, 2018 to 2022
    11.3. Current and Future Industry Size (US$ billion) and Volume (‘000 tons) Analysis and Forecast, By Level of Packaging, 2023 to 2033
        11.3.1. Primary
        11.3.2. Secondary
        11.3.3. Tertiary
    11.4. Industry Attractiveness Analysis, By Level of Packaging
12. Industry Analysis 2018 to 2022 and Forecast 2023 to 2033, By Technology
    12.1. Introduction / Key Findings
    12.2. Historical Industry Size (US$ billion) and Volume (‘000 tons) Analysis, By Technology, 2018 to 2022
    12.3. Current and Future Industry Size (US$ billion) and Volume (‘000 tons) Analysis and Forecast, By Technology, 2023 to 2033
        12.3.1. Injection Molding
        12.3.2. Thermoforming
        12.3.3. Blow Molding
        12.3.4. Other Technologies
        12.3.5. Extrusion
    12.4. Industry Attractiveness Analysis, By Technology
13. Industry Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel
    13.1. Introduction / Key Findings
    13.2. Historical Industry Size (US$ billion) and Volume (‘000 tons) Analysis, By Distribution Channel, 2018 to 2022
    13.3. Current and Future Industry Size (US$ billion) and Volume (‘000 tons) Analysis and Forecast, By Distribution Channel, 2023 to 2033
        13.3.1. Online
        13.3.2. Offline
    13.4. Industry Attractiveness Analysis, By Distribution Channel
14. Industry Analysis 2018 to 2022 and Forecast 2023 to 2033, By End Use
    14.1. Introduction / Key Findings
    14.2. Historical Industry Size (US$ billion) and Volume (‘000 tons) Analysis, By End Use, 2018 to 2022
    14.3. Current and Future Industry Size (US$ billion) and Volume (‘000 tons) Analysis and Forecast, By End Use, 2023 to 2033
        14.3.1. Food
            14.3.1.1. Bakery & Confectionaries
            14.3.1.2. Dairy Products
            14.3.1.3. Baby food
            14.3.1.4. Edible Oil
            14.3.1.5. Mea, Poultry, Seafood
            14.3.1.6. Snacks
            14.3.1.7. Spices & Condiments
            14.3.1.8. Fruits and Vegetables
            14.3.1.9. Pet Food
            14.3.1.10. RTE Food
            14.3.1.11. Pulses and Cereals
        14.3.2. Beverage
            14.3.2.1. Alcoholic
                14.3.2.1.1. Beer
                14.3.2.1.2. Wine
                14.3.2.1.3. Spirits
                14.3.2.1.4. Other Alcoholic Beverages
        14.3.3. Non-alcoholic
                14.3.3.1.1. Fruit Juices
                14.3.3.1.2. Carbonated Drinks
                14.3.3.1.3. RTD Beverages
                14.3.3.1.4. Bottled Water
                14.3.3.1.5. Tea & Coffee
                14.3.3.1.6. Milk Products
        14.3.4. Personal Care & Hygiene
            14.3.4.1. Skincare
            14.3.4.2. Haircare
            14.3.4.3. Makeup
            14.3.4.4. Fragrance
            14.3.4.5. Nail Care
        14.3.5. Homecare & Toiletries
            14.3.5.1. Toiletries
            14.3.5.2. Laundry Care products
            14.3.5.3. Personal Hygiene
            14.3.5.4. Air Fresheners
        14.3.6. Pharmaceuticals
        14.3.7. Consumer Electronics
        14.3.8. Medical Devices
    14.4. Industry Attractiveness Analysis, By End Use
15. Industry Structure Analysis
    15.1. Industry Analysis by Tier of Companies (Industry)
    15.2. Industry Share Analysis of Top Players
    15.3. Industry Presence Analysis
16. Competition Analysis
    16.1. Competition Dashboard
    16.2. Competition Benchmarking
    16.3. Competition Deep Dive/ Portfolio Analysis (Key Brazil-based Industry Players)
        16.3.1. WestRock Company
            16.3.1.1. Overview
            16.3.1.2. Packaging Formats Portfolio
            16.3.1.3. Profitability by Industry Segments (Business Segments/Region)
            16.3.1.4. Sales Footprint
            16.3.1.5. Strategy Overview
        16.3.2. Amcor PLC
        16.3.3. Klabin SA
        16.3.4. Tetra Pak International SA
        16.3.5. Sonoco Products Company
        16.3.6. Smurfit Kappa Group
        16.3.7. NEFAB Embalagens LTDA
        16.3.8. Graphic Packaging International LLC
        16.3.9. SSI Schaefer LTDA
        16.3.10. Trivium Packaging
*The above list is indicative in nature and is subject to change during the course of research
17. Assumptions and Acronyms Used
18. Research Methodology
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