[250 Pages Report] The global connected TVs market size is anticipated to be valued at US$ 12.6 Billion in 2022 and US$ 16.2 Billion in 2032. It is expected to showcase growth at a CAGR of 13.7% in the forecast period from 2022 to 2032. The increasing launch of 8K and 4K resolution TV sets by well-established and new companies is set to drive the demand for connected TVs in the near future.
| Report Attributes | Details |
|---|---|
| Estimated Base Year Value (2021) | US$ 11.3 Billion |
| Expected Market Value (2022) | US$ 12.6 Billion |
| Anticipated Forecast Value (2032) | US$ 16.2 Billion |
| Projected Growth Rate (2022 to 2032) | 13.7% CAGR |
Connected TVs are considered to be special types of modern TV sets that enable users to watch videos with the help of high-speed internet connectivity. These aid in delivering a more immersive experience to viewers by providing unique features, such as video streaming, social networking, video-on-demand, and web browsing, along with regular TV viewing.
Much like smart home devices and smartphones, connected TVs support a wide range of apps and web platforms, as well as offer internet connectivity. The emergence of novel TV sets by both start-up and well-established companies across the globe is estimated to augur well for the market.
In February 2022, for instance, AppLovin Corporation acquired a high-growth software platform named Wurl for US$ 430 million. This acquisition would enable the company to expand its software platform capabilities into the booming connected TVs market. Thus, the participation of key players in similar mergers and acquisitions is anticipated to bolster the demand for connected TVs in the upcoming years.
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The rising consumer inclination towards OLED and QLED displays is a major factor that is expected to bode well for the market. Price optimization is projected to open a wide range of growth opportunities for key companies, especially in developing countries, such as China and India with the presence of a large customer base.
Besides, the easy availability of multiple streaming media devices, such as Apple TV, Amazon Fire TV, and Google Chrome cast is estimated to change the experiences and viewing patterns of people. It is set to further result in the rapid shift of manufacturers towards partnerships and collaborations with content providers and OTT device producers for developing inbuilt features in their TV sets. The elimination of set top boxes from these TV sets is also likely to propel the sales of connected TVs in the evaluation period.
As connected TVs are similar to a computer or a smartphone, these can crash and freeze. Increasing concerns among customers regarding data breaches and unauthorized access to the camera or microphone owing to the internet connectivity may hamper the connected TVs market growth in the assessment period.
These TVs may not be ideal for senior citizens as having a TV set with so many potential features can be difficult to operate and understand for them. These TVs require strong Wi-Fi connection to operate. A poor Wi-Fi connection can lead to low streaming quality and disrupt other services.
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Asia Pacific connected TVs market share is expected to grow at a rapid pace backed by the increasing disposable income of consumers and the rising popularity of various OTT platforms, such as HOOQ, Netflix, Amazon Prime, and Disney+Hotstar in India and China.
The presence of numerous Chinese companies in this region is set to create high competition among them. It is projected to give rise to the availability of a wide range of affordable and innovative connected TVs. Many of these companies are also engaging in collaborations with e-commerce platforms, such as Flipkart and Amazon to attract more customers.
North America is anticipated to remain in the second position throughout the forthcoming years in terms of the connected TVs market share. The ongoing development of engaging content by Netflix and Amazon Prime and the rapid advancements across the OTT space in the U.S. and Canada are set to push the market.
The increasing adoption of high-speed and seamless internet connections in North America is expected to propel the focus of consumers towards online content. Many people in this region are also striving to bring transformation in the display arena by moving towards HD connected TVs, as well as HD content.
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Some of the prominent players operating in the global connected TVs market are Koninklijke Philips NV, Apple Inc., Insignia Systems Inc., Samsung Electronics Co. Ltd., Haier Group Corporation, Panasonic Corporation, Hisense Group Co. Ltd., Westinghouse Electric Corporation, VIZIO Inc., TCL Corporation, Hitachi Ltd., Sony Corporation, and LG Electronics Inc. among others.
Majority of the leading players are aiming to broaden their geographic presence and attract more customers across the globe. The market is set to create lucrative investment opportunities for key companies owing to the high consumer interest in connected TVs. Meanwhile, some of the other companies are striving to invest in advanced technologies to gain a sustainable competitive edge and substantial expertise.
| Report Attributes | Details |
|---|---|
| Growth Rate | CAGR of 13.7% from 2022 to 2032 |
| Base Year for Estimation | 2021 |
| Historical Data | 2015 to 2020 |
| Forecast Period | 2022 to 2032 |
| Quantitative Units | Revenue in US$ Million and CAGR from 2022 to 2032 |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
| Segments Covered |
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| Regions Covered |
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| Key Countries Profiled |
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| Key Companies Profiled |
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| Customization | Available Upon Request |
The global connected TVs market is likely to exhibit US$ 12.6 Billion by 2022.
Asia Pacific is anticipated to lead the connected TVs market in terms of share.
Koninklijke Philips NV, Apple Inc., Insignia Systems Inc., Samsung Electronics Co. Ltd., Haier Group Corporation, Panasonic Corporation, and Hisense Group Co. Ltd. are some of the dominant players in the global connected TVs market.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. Value Chain Analysis 3.5.1. Profit Margin Analysis 3.5.2. Service Providers 3.6. PESTLE and Porter’s Analysis 3.7. Regulatory Landscape 3.7.1. By Key Regions 3.7.2. By Key Countries 3.8. Regional Parent Market Outlook 4. Global Connected TV's Market Analysis 2017-2021 and Forecast, 2022-2032 4.1. Historical Market Size Value (US$ Mn) Analysis, 2017-2021 4.2. Current and Future Market Size Value (US$ Mn) Projections, 2022-2032 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Connected TV's Market Analysis 2017-2021 and Forecast 2022-2032, By Operating System 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Mn) Analysis By Operating System, 2017-2021 5.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Operating System, 2022-2032 5.3.1. Web OS 5.3.2. Android 5.3.3. Tizen 5.3.4. Others 5.4. Y-o-Y Growth Trend Analysis By Operating System, 2017-2021 5.5. Absolute $ Opportunity Analysis By Operating System, 2022-2032 5.5.1. Deep-dive segmentation will be available in the sample on request 6. Global Connected TV's Market Analysis 2017-2021 and Forecast 2022-2032, By Display Size 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Mn) Analysis By Display Size, 2017-2021 6.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Display Size, 2022-2032 6.3.1. 28 to 40 Inch 6.3.2. 41 to 59 Inch 6.3.3. 60 Inch and Above 6.4. Y-o-Y Growth Trend Analysis By Display Size, 2017-2021 6.5. Absolute $ Opportunity Analysis By Display Size, 2022-2032 6.5.1. Deep-dive segmentation will be available in the sample on request 7. Global Connected TV's Market Analysis 2017-2021 and Forecast 2022-2032, By Technology 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Mn) Analysis By Technology, 2017-2021 7.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Technology, 2022-2032 7.3.1. LED 7.3.2. OLED 7.3.3. Others 7.4. Y-o-Y Growth Trend Analysis By Technology, 2017-2021 7.5. Absolute $ Opportunity Analysis By Technology, 2022-2032 7.5.1. Deep-dive segmentation will be available in the sample on request 8. Global Connected TV's Market Analysis 2017-2021 and Forecast 2022-2032, By Sales Channel 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Mn) Analysis By Sales Channel, 2017-2021 8.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Sales Channel, 2022-2032 8.3.1. Retail Stores 8.3.2. Online Stores 8.3.3. Others 8.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2017-2021 8.5. Absolute $ Opportunity Analysis By Sales Channel, 2022-2032 8.5.1. Deep-dive segmentation will be available in the sample on request 9. Global Connected TV's Market Analysis 2017-2021 and Forecast 2022-2032, By Region 9.1. Introduction 9.2. Historical Market Size Value (US$ Mn) Analysis By Region, 2017-2021 9.3. Current Market Size Value (US$ Mn) Analysis and Forecast By Region, 2022-2032 9.3.1. North America 9.3.2. Latin America 9.3.3. Europe 9.3.4. East Asia 9.3.5. South Asia & Pacific 9.3.6. MEA 9.4. Market Attractiveness Analysis By Region 10. North America Connected TV's Market Analysis 2017-2021 and Forecast 2022-2032, By Country 10.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021 10.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032 10.2.1. By Country 10.2.1.1. U.S. 10.2.1.2. Canada 10.2.2. By Operating System 10.2.3. By Display Size 10.2.4. By Technology 10.2.5. By Sales Channel 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Operating System 10.3.3. By Display Size 10.3.4. By Technology 10.3.5. By Sales Channel 10.4. Key Takeaways 11. Latin America Connected TV's Market Analysis 2017-2021 and Forecast 2022-2032, By Country 11.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021 11.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032 11.2.1. By Country 11.2.1.1. Mexico 11.2.1.2. Brazil 11.2.1.3. Rest of Latin America 11.2.2. By Operating System 11.2.3. By Display Size 11.2.4. By Technology 11.2.5. By Sales Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Operating System 11.3.3. By Display Size 11.3.4. By Technology 11.3.5. By Sales Channel 11.4. Key Takeaways 12. Europe Connected TV's Market Analysis 2017-2021 and Forecast 2022-2032, By Country 12.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021 12.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032 12.2.1. By Country 12.2.1.1. Germany 12.2.1.2. Italy 12.2.1.3. France 12.2.1.4. U.K. 12.2.1.5. Spain 12.2.1.6. BENELUX 12.2.1.7. Russia 12.2.1.8. Rest of Europe 12.2.2. By Operating System 12.2.3. By Display Size 12.2.4. By Technology 12.2.5. By Sales Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Operating System 12.3.3. By Display Size 12.3.4. By Technology 12.3.5. By Sales Channel 12.4. Key Takeaways 13. East Asia Connected TV's Market Analysis 2017-2021 and Forecast 2022-2032, By Country 13.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021 13.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032 13.2.1. By Country 13.2.1.1. China 13.2.1.2. Japan 13.2.1.3. South Korea 13.2.2. By Operating System 13.2.3. By Display Size 13.2.4. By Technology 13.2.5. By Sales Channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Operating System 13.3.3. By Display Size 13.3.4. By Technology 13.3.5. By Sales Channel 13.4. Key Takeaways 14. South Asia & Pacific Connected TV's Market Analysis 2017-2021 and Forecast 2022-2032, By Country 14.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021 14.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032 14.2.1. By Country 14.2.1.1. India 14.2.1.2. ASEAN 14.2.1.3. Australia and New Zealand 14.2.1.4. Rest of South Asia & Pacific 14.2.2. By Operating System 14.2.3. By Display Size 14.2.4. By Technology 14.2.5. By Sales Channel 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Operating System 14.3.3. By Display Size 14.3.4. By Technology 14.3.5. By Sales Channel 14.4. Key Takeaways 15. MEA Connected TV's Market Analysis 2017-2021 and Forecast 2022-2032, By Country 15.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021 15.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032 15.2.1. By Country 15.2.1.1. GCC Countries 15.2.1.2. Turkey 15.2.1.3. South Africa 15.2.1.4. Rest of MEA 15.2.2. By Operating System 15.2.3. By Display Size 15.2.4. By Technology 15.2.5. By Sales Channel 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Operating System 15.3.3. By Display Size 15.3.4. By Technology 15.3.5. By Sales Channel 15.4. Key Takeaways 16. Key Countries Connected TV's Market Analysis 16.1. U.S. 16.1.1. Pricing Analysis 16.1.2. Market Share Analysis, 2021 16.1.2.1. By Operating System 16.1.2.2. By Display Size 16.1.2.3. By Technology 16.1.2.4. By Sales Channel 16.2. Canada 16.2.1. Pricing Analysis 16.2.2. Market Share Analysis, 2021 16.2.2.1. By Operating System 16.2.2.2. By Display Size 16.2.2.3. By Technology 16.2.2.4. By Sales Channel 16.3. Mexico 16.3.1. Pricing Analysis 16.3.2. Market Share Analysis, 2021 16.3.2.1. By Operating System 16.3.2.2. By Display Size 16.3.2.3. By Technology 16.3.2.4. By Sales Channel 16.4. Brazil 16.4.1. Pricing Analysis 16.4.2. Market Share Analysis, 2021 16.4.2.1. By Operating System 16.4.2.2. By Display Size 16.4.2.3. By Technology 16.4.2.4. By Sales Channel 16.5. Germany 16.5.1. Pricing Analysis 16.5.2. Market Share Analysis, 2021 16.5.2.1. By Operating System 16.5.2.2. By Display Size 16.5.2.3. By Technology 16.5.2.4. By Sales Channel 16.6. Italy 16.6.1. Pricing Analysis 16.6.2. Market Share Analysis, 2021 16.6.2.1. By Operating System 16.6.2.2. By Display Size 16.6.2.3. By Technology 16.6.2.4. By Sales Channel 16.7. France 16.7.1. Pricing Analysis 16.7.2. Market Share Analysis, 2021 16.7.2.1. By Operating System 16.7.2.2. By Display Size 16.7.2.3. By Technology 16.7.2.4. By Sales Channel 16.8. U.K. 16.8.1. Pricing Analysis 16.8.2. Market Share Analysis, 2021 16.8.2.1. By Operating System 16.8.2.2. By Display Size 16.8.2.3. By Technology 16.8.2.4. By Sales Channel 16.9. Spain 16.9.1. Pricing Analysis 16.9.2. Market Share Analysis, 2021 16.9.2.1. By Operating System 16.9.2.2. By Display Size 16.9.2.3. By Technology 16.9.2.4. By Sales Channel 16.10. BENELUX 16.10.1. Pricing Analysis 16.10.2. Market Share Analysis, 2021 16.10.2.1. By Operating System 16.10.2.2. By Display Size 16.10.2.3. By Technology 16.10.2.4. By Sales Channel 16.11. Russia 16.11.1. Pricing Analysis 16.11.2. Market Share Analysis, 2021 16.11.2.1. By Operating System 16.11.2.2. By Display Size 16.11.2.3. By Technology 16.11.2.4. By Sales Channel 16.12. China 16.12.1. Pricing Analysis 16.12.2. Market Share Analysis, 2021 16.12.2.1. By Operating System 16.12.2.2. By Display Size 16.12.2.3. By Technology 16.12.2.4. By Sales Channel 16.13. Japan 16.13.1. Pricing Analysis 16.13.2. Market Share Analysis, 2021 16.13.2.1. By Operating System 16.13.2.2. By Display Size 16.13.2.3. By Technology 16.13.2.4. By Sales Channel 16.14. South Korea 16.14.1. Pricing Analysis 16.14.2. Market Share Analysis, 2021 16.14.2.1. By Operating System 16.14.2.2. By Display Size 16.14.2.3. By Technology 16.14.2.4. By Sales Channel 16.15. India 16.15.1. Pricing Analysis 16.15.2. Market Share Analysis, 2021 16.15.2.1. By Operating System 16.15.2.2. By Display Size 16.15.2.3. By Technology 16.15.2.4. By Sales Channel 16.16. ASEAN 16.16.1. Pricing Analysis 16.16.2. Market Share Analysis, 2021 16.16.2.1. By Operating System 16.16.2.2. By Display Size 16.16.2.3. By Technology 16.16.2.4. By Sales Channel 16.17. Australia and New Zealand 16.17.1. Pricing Analysis 16.17.2. Market Share Analysis, 2021 16.17.2.1. By Operating System 16.17.2.2. By Display Size 16.17.2.3. By Technology 16.17.2.4. By Sales Channel 16.18. GCC Countries 16.18.1. Pricing Analysis 16.18.2. Market Share Analysis, 2021 16.18.2.1. By Operating System 16.18.2.2. By Display Size 16.18.2.3. By Technology 16.18.2.4. By Sales Channel 16.19. Turkey 16.19.1. Pricing Analysis 16.19.2. Market Share Analysis, 2021 16.19.2.1. By Operating System 16.19.2.2. By Display Size 16.19.2.3. By Technology 16.19.2.4. By Sales Channel 16.20. South Africa 16.20.1. Pricing Analysis 16.20.2. Market Share Analysis, 2021 16.20.2.1. By Operating System 16.20.2.2. By Display Size 16.20.2.3. By Technology 16.20.2.4. By Sales Channel 17. Market Structure Analysis 17.1. Competition Dashboard 17.2. Competition Benchmarking 17.3. Market Share Analysis of Top Players 17.3.1. By Regional 17.3.2. By Operating System 17.3.3. By Display Size 17.3.4. By Technology 17.3.5. By Sales Channel 18. Competition Analysis 18.1. Competition Deep Dive 18.1.1. Haier Inc. 18.1.1.1. Overview 18.1.1.2. Product Portfolio 18.1.1.3. Profitability by Market Segments 18.1.1.4. Sales Footprint 18.1.1.5. Strategy Overview 18.1.1.5.1. Marketing Strategy 18.1.1.5.2. Product Strategy 18.1.1.5.3. Channel Strategy 18.1.2. Hisense Co., Ltd. 18.1.2.1. Overview 18.1.2.2. Product Portfolio 18.1.2.3. Profitability by Market Segments 18.1.2.4. Sales Footprint 18.1.2.5. Strategy Overview 18.1.2.5.1. Marketing Strategy 18.1.2.5.2. Product Strategy 18.1.2.5.3. Channel Strategy 18.1.3. Hitachi, Ltd. 18.1.3.1. Overview 18.1.3.2. Product Portfolio 18.1.3.3. Profitability by Market Segments 18.1.3.4. Sales Footprint 18.1.3.5. Strategy Overview 18.1.3.5.1. Marketing Strategy 18.1.3.5.2. Product Strategy 18.1.3.5.3. Channel Strategy 18.1.4. Koninklijke Philips N.V. 18.1.4.1. Overview 18.1.4.2. Product Portfolio 18.1.4.3. Profitability by Market Segments 18.1.4.4. Sales Footprint 18.1.4.5. Strategy Overview 18.1.4.5.1. Marketing Strategy 18.1.4.5.2. Product Strategy 18.1.4.5.3. Channel Strategy 18.1.5. LG Electronics 18.1.5.1. Overview 18.1.5.2. Product Portfolio 18.1.5.3. Profitability by Market Segments 18.1.5.4. Sales Footprint 18.1.5.5. Strategy Overview 18.1.5.5.1. Marketing Strategy 18.1.5.5.2. Product Strategy 18.1.5.5.3. Channel Strategy 18.1.6. Panasonic Corporation 18.1.6.1. Overview 18.1.6.2. Product Portfolio 18.1.6.3. Profitability by Market Segments 18.1.6.4. Sales Footprint 18.1.6.5. Strategy Overview 18.1.6.5.1. Marketing Strategy 18.1.6.5.2. Product Strategy 18.1.6.5.3. Channel Strategy 18.1.7. Samsung Electronics Co. Ltd 18.1.7.1. Overview 18.1.7.2. Product Portfolio 18.1.7.3. Profitability by Market Segments 18.1.7.4. Sales Footprint 18.1.7.5. Strategy Overview 18.1.7.5.1. Marketing Strategy 18.1.7.5.2. Product Strategy 18.1.7.5.3. Channel Strategy 18.1.8. Sharp Corporation 18.1.8.1. Overview 18.1.8.2. Product Portfolio 18.1.8.3. Profitability by Market Segments 18.1.8.4. Sales Footprint 18.1.8.5. Strategy Overview 18.1.8.5.1. Marketing Strategy 18.1.8.5.2. Product Strategy 18.1.8.5.3. Channel Strategy 18.1.9. Skyworth Digital Holdings Ltd. 18.1.9.1. Overview 18.1.9.2. Product Portfolio 18.1.9.3. Profitability by Market Segments 18.1.9.4. Sales Footprint 18.1.9.5. Strategy Overview 18.1.9.5.1. Marketing Strategy 18.1.9.5.2. Product Strategy 18.1.9.5.3. Channel Strategy 18.1.10. Sony Corporation 18.1.10.1. Overview 18.1.10.2. Product Portfolio 18.1.10.3. Profitability by Market Segments 18.1.10.4. Sales Footprint 18.1.10.5. Strategy Overview 18.1.10.5.1. Marketing Strategy 18.1.10.5.2. Product Strategy 18.1.10.5.3. Channel Strategy 18.1.11. TCL Corporation 18.1.11.1. Overview 18.1.11.2. Product Portfolio 18.1.11.3. Profitability by Market Segments 18.1.11.4. Sales Footprint 18.1.11.5. Strategy Overview 18.1.11.5.1. Marketing Strategy 18.1.11.5.2. Product Strategy 18.1.11.5.3. Channel Strategy 18.1.12. Toshiba Corporation 18.1.12.1. Overview 18.1.12.2. Product Portfolio 18.1.12.3. Profitability by Market Segments 18.1.12.4. Sales Footprint 18.1.12.5. Strategy Overview 18.1.12.5.1. Marketing Strategy 18.1.12.5.2. Product Strategy 18.1.12.5.3. Channel Strategy 18.1.13. Videocon Industries Limited 18.1.13.1. Overview 18.1.13.2. Product Portfolio 18.1.13.3. Profitability by Market Segments 18.1.13.4. Sales Footprint 18.1.13.5. Strategy Overview 18.1.13.5.1. Marketing Strategy 18.1.13.5.2. Product Strategy 18.1.13.5.3. Channel Strategy 18.1.14. Vizio Inc. 18.1.14.1. Overview 18.1.14.2. Product Portfolio 18.1.14.3. Profitability by Market Segments 18.1.14.4. Sales Footprint 18.1.14.5. Strategy Overview 18.1.14.5.1. Marketing Strategy 18.1.14.5.2. Product Strategy 18.1.14.5.3. Channel Strategy 19. Assumptions & Acronyms Used 20. Research Methodology
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