[250 Pages Report] The global connected TVs market size is anticipated to be valued at US$ 12.6 Billion in 2022 and US$ 16.2 Billion in 2032. It is expected to showcase growth at a CAGR of 13.7% in the forecast period from 2022 to 2032. The increasing launch of 8K and 4K resolution TV sets by well-established and new companies is set to drive the demand for connected TVs in the near future.
| Report Attributes | Details |
|---|---|
| Estimated Base Year Value (2021) | US$ 11.3 Billion |
| Expected Market Value (2022) | US$ 12.6 Billion |
| Anticipated Forecast Value (2032) | US$ 16.2 Billion |
| Projected Growth Rate (2022 to 2032) | 13.7% CAGR |
Connected TVs are considered to be special types of modern TV sets that enable users to watch videos with the help of high-speed internet connectivity. These aid in delivering a more immersive experience to viewers by providing unique features, such as video streaming, social networking, video-on-demand, and web browsing, along with regular TV viewing.
Much like smart home devices and smartphones, connected TVs support a wide range of apps and web platforms, as well as offer internet connectivity. The emergence of novel TV sets by both start-up and well-established companies across the globe is estimated to augur well for the market.
In February 2022, for instance, AppLovin Corporation acquired a high-growth software platform named Wurl for US$ 430 million. This acquisition would enable the company to expand its software platform capabilities into the booming connected TVs market. Thus, the participation of key players in similar mergers and acquisitions is anticipated to bolster the demand for connected TVs in the upcoming years.
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The rising consumer inclination towards OLED and QLED displays is a major factor that is expected to bode well for the market. Price optimization is projected to open a wide range of growth opportunities for key companies, especially in developing countries, such as China and India with the presence of a large customer base.
Besides, the easy availability of multiple streaming media devices, such as Apple TV, Amazon Fire TV, and Google Chrome cast is estimated to change the experiences and viewing patterns of people. It is set to further result in the rapid shift of manufacturers towards partnerships and collaborations with content providers and OTT device producers for developing inbuilt features in their TV sets. The elimination of set top boxes from these TV sets is also likely to propel the sales of connected TVs in the evaluation period.
As connected TVs are similar to a computer or a smartphone, these can crash and freeze. Increasing concerns among customers regarding data breaches and unauthorized access to the camera or microphone owing to the internet connectivity may hamper the connected TVs market growth in the assessment period.
These TVs may not be ideal for senior citizens as having a TV set with so many potential features can be difficult to operate and understand for them. These TVs require strong Wi-Fi connection to operate. A poor Wi-Fi connection can lead to low streaming quality and disrupt other services.
Principal Consultant
Asia Pacific connected TVs market share is expected to grow at a rapid pace backed by the increasing disposable income of consumers and the rising popularity of various OTT platforms, such as HOOQ, Netflix, Amazon Prime, and Disney+Hotstar in India and China.
The presence of numerous Chinese companies in this region is set to create high competition among them. It is projected to give rise to the availability of a wide range of affordable and innovative connected TVs. Many of these companies are also engaging in collaborations with e-commerce platforms, such as Flipkart and Amazon to attract more customers.
North America is anticipated to remain in the second position throughout the forthcoming years in terms of the connected TVs market share. The ongoing development of engaging content by Netflix and Amazon Prime and the rapid advancements across the OTT space in the U.S. and Canada are set to push the market.
The increasing adoption of high-speed and seamless internet connections in North America is expected to propel the focus of consumers towards online content. Many people in this region are also striving to bring transformation in the display arena by moving towards HD connected TVs, as well as HD content.
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Some of the prominent players operating in the global connected TVs market are Koninklijke Philips NV, Apple Inc., Insignia Systems Inc., Samsung Electronics Co. Ltd., Haier Group Corporation, Panasonic Corporation, Hisense Group Co. Ltd., Westinghouse Electric Corporation, VIZIO Inc., TCL Corporation, Hitachi Ltd., Sony Corporation, and LG Electronics Inc. among others.
Majority of the leading players are aiming to broaden their geographic presence and attract more customers across the globe. The market is set to create lucrative investment opportunities for key companies owing to the high consumer interest in connected TVs. Meanwhile, some of the other companies are striving to invest in advanced technologies to gain a sustainable competitive edge and substantial expertise.
| Report Attributes | Details |
|---|---|
| Growth Rate | CAGR of 13.7% from 2022 to 2032 |
| Base Year for Estimation | 2021 |
| Historical Data | 2015 to 2020 |
| Forecast Period | 2022 to 2032 |
| Quantitative Units | Revenue in US$ Million and CAGR from 2022 to 2032 |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
| Segments Covered |
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| Regions Covered |
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| Key Countries Profiled |
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| Key Companies Profiled |
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| Customization | Available Upon Request |
The global connected TVs market is likely to exhibit US$ 12.6 Billion by 2022.
Asia Pacific is anticipated to lead the connected TVs market in terms of share.
Koninklijke Philips NV, Apple Inc., Insignia Systems Inc., Samsung Electronics Co. Ltd., Haier Group Corporation, Panasonic Corporation, and Hisense Group Co. Ltd. are some of the dominant players in the global connected TVs market.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. Value Chain Analysis
3.5.1. Profit Margin Analysis
3.5.2. Service Providers
3.6. PESTLE and Porter’s Analysis
3.7. Regulatory Landscape
3.7.1. By Key Regions
3.7.2. By Key Countries
3.8. Regional Parent Market Outlook
4. Global Connected TV's Market Analysis 2017-2021 and Forecast, 2022-2032
4.1. Historical Market Size Value (US$ Mn) Analysis, 2017-2021
4.2. Current and Future Market Size Value (US$ Mn) Projections, 2022-2032
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Connected TV's Market Analysis 2017-2021 and Forecast 2022-2032, By Operating System
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Mn) Analysis By Operating System, 2017-2021
5.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Operating System, 2022-2032
5.3.1. Web OS
5.3.2. Android
5.3.3. Tizen
5.3.4. Others
5.4. Y-o-Y Growth Trend Analysis By Operating System, 2017-2021
5.5. Absolute $ Opportunity Analysis By Operating System, 2022-2032
5.5.1. Deep-dive segmentation will be available in the sample on request
6. Global Connected TV's Market Analysis 2017-2021 and Forecast 2022-2032, By Display Size
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Mn) Analysis By Display Size, 2017-2021
6.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Display Size, 2022-2032
6.3.1. 28 to 40 Inch
6.3.2. 41 to 59 Inch
6.3.3. 60 Inch and Above
6.4. Y-o-Y Growth Trend Analysis By Display Size, 2017-2021
6.5. Absolute $ Opportunity Analysis By Display Size, 2022-2032
6.5.1. Deep-dive segmentation will be available in the sample on request
7. Global Connected TV's Market Analysis 2017-2021 and Forecast 2022-2032, By Technology
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Mn) Analysis By Technology, 2017-2021
7.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Technology, 2022-2032
7.3.1. LED
7.3.2. OLED
7.3.3. Others
7.4. Y-o-Y Growth Trend Analysis By Technology, 2017-2021
7.5. Absolute $ Opportunity Analysis By Technology, 2022-2032
7.5.1. Deep-dive segmentation will be available in the sample on request
8. Global Connected TV's Market Analysis 2017-2021 and Forecast 2022-2032, By Sales Channel
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Mn) Analysis By Sales Channel, 2017-2021
8.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Sales Channel, 2022-2032
8.3.1. Retail Stores
8.3.2. Online Stores
8.3.3. Others
8.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2017-2021
8.5. Absolute $ Opportunity Analysis By Sales Channel, 2022-2032
8.5.1. Deep-dive segmentation will be available in the sample on request
9. Global Connected TV's Market Analysis 2017-2021 and Forecast 2022-2032, By Region
9.1. Introduction
9.2. Historical Market Size Value (US$ Mn) Analysis By Region, 2017-2021
9.3. Current Market Size Value (US$ Mn) Analysis and Forecast By Region, 2022-2032
9.3.1. North America
9.3.2. Latin America
9.3.3. Europe
9.3.4. East Asia
9.3.5. South Asia & Pacific
9.3.6. MEA
9.4. Market Attractiveness Analysis By Region
10. North America Connected TV's Market Analysis 2017-2021 and Forecast 2022-2032, By Country
10.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
10.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
10.2.1. By Country
10.2.1.1. U.S.
10.2.1.2. Canada
10.2.2. By Operating System
10.2.3. By Display Size
10.2.4. By Technology
10.2.5. By Sales Channel
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Operating System
10.3.3. By Display Size
10.3.4. By Technology
10.3.5. By Sales Channel
10.4. Key Takeaways
11. Latin America Connected TV's Market Analysis 2017-2021 and Forecast 2022-2032, By Country
11.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
11.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
11.2.1. By Country
11.2.1.1. Mexico
11.2.1.2. Brazil
11.2.1.3. Rest of Latin America
11.2.2. By Operating System
11.2.3. By Display Size
11.2.4. By Technology
11.2.5. By Sales Channel
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Operating System
11.3.3. By Display Size
11.3.4. By Technology
11.3.5. By Sales Channel
11.4. Key Takeaways
12. Europe Connected TV's Market Analysis 2017-2021 and Forecast 2022-2032, By Country
12.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
12.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
12.2.1. By Country
12.2.1.1. Germany
12.2.1.2. Italy
12.2.1.3. France
12.2.1.4. U.K.
12.2.1.5. Spain
12.2.1.6. BENELUX
12.2.1.7. Russia
12.2.1.8. Rest of Europe
12.2.2. By Operating System
12.2.3. By Display Size
12.2.4. By Technology
12.2.5. By Sales Channel
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Operating System
12.3.3. By Display Size
12.3.4. By Technology
12.3.5. By Sales Channel
12.4. Key Takeaways
13. East Asia Connected TV's Market Analysis 2017-2021 and Forecast 2022-2032, By Country
13.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
13.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
13.2.1. By Country
13.2.1.1. China
13.2.1.2. Japan
13.2.1.3. South Korea
13.2.2. By Operating System
13.2.3. By Display Size
13.2.4. By Technology
13.2.5. By Sales Channel
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Operating System
13.3.3. By Display Size
13.3.4. By Technology
13.3.5. By Sales Channel
13.4. Key Takeaways
14. South Asia & Pacific Connected TV's Market Analysis 2017-2021 and Forecast 2022-2032, By Country
14.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
14.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
14.2.1. By Country
14.2.1.1. India
14.2.1.2. ASEAN
14.2.1.3. Australia and New Zealand
14.2.1.4. Rest of South Asia & Pacific
14.2.2. By Operating System
14.2.3. By Display Size
14.2.4. By Technology
14.2.5. By Sales Channel
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Operating System
14.3.3. By Display Size
14.3.4. By Technology
14.3.5. By Sales Channel
14.4. Key Takeaways
15. MEA Connected TV's Market Analysis 2017-2021 and Forecast 2022-2032, By Country
15.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
15.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
15.2.1. By Country
15.2.1.1. GCC Countries
15.2.1.2. Turkey
15.2.1.3. South Africa
15.2.1.4. Rest of MEA
15.2.2. By Operating System
15.2.3. By Display Size
15.2.4. By Technology
15.2.5. By Sales Channel
15.3. Market Attractiveness Analysis
15.3.1. By Country
15.3.2. By Operating System
15.3.3. By Display Size
15.3.4. By Technology
15.3.5. By Sales Channel
15.4. Key Takeaways
16. Key Countries Connected TV's Market Analysis
16.1. U.S.
16.1.1. Pricing Analysis
16.1.2. Market Share Analysis, 2021
16.1.2.1. By Operating System
16.1.2.2. By Display Size
16.1.2.3. By Technology
16.1.2.4. By Sales Channel
16.2. Canada
16.2.1. Pricing Analysis
16.2.2. Market Share Analysis, 2021
16.2.2.1. By Operating System
16.2.2.2. By Display Size
16.2.2.3. By Technology
16.2.2.4. By Sales Channel
16.3. Mexico
16.3.1. Pricing Analysis
16.3.2. Market Share Analysis, 2021
16.3.2.1. By Operating System
16.3.2.2. By Display Size
16.3.2.3. By Technology
16.3.2.4. By Sales Channel
16.4. Brazil
16.4.1. Pricing Analysis
16.4.2. Market Share Analysis, 2021
16.4.2.1. By Operating System
16.4.2.2. By Display Size
16.4.2.3. By Technology
16.4.2.4. By Sales Channel
16.5. Germany
16.5.1. Pricing Analysis
16.5.2. Market Share Analysis, 2021
16.5.2.1. By Operating System
16.5.2.2. By Display Size
16.5.2.3. By Technology
16.5.2.4. By Sales Channel
16.6. Italy
16.6.1. Pricing Analysis
16.6.2. Market Share Analysis, 2021
16.6.2.1. By Operating System
16.6.2.2. By Display Size
16.6.2.3. By Technology
16.6.2.4. By Sales Channel
16.7. France
16.7.1. Pricing Analysis
16.7.2. Market Share Analysis, 2021
16.7.2.1. By Operating System
16.7.2.2. By Display Size
16.7.2.3. By Technology
16.7.2.4. By Sales Channel
16.8. U.K.
16.8.1. Pricing Analysis
16.8.2. Market Share Analysis, 2021
16.8.2.1. By Operating System
16.8.2.2. By Display Size
16.8.2.3. By Technology
16.8.2.4. By Sales Channel
16.9. Spain
16.9.1. Pricing Analysis
16.9.2. Market Share Analysis, 2021
16.9.2.1. By Operating System
16.9.2.2. By Display Size
16.9.2.3. By Technology
16.9.2.4. By Sales Channel
16.10. BENELUX
16.10.1. Pricing Analysis
16.10.2. Market Share Analysis, 2021
16.10.2.1. By Operating System
16.10.2.2. By Display Size
16.10.2.3. By Technology
16.10.2.4. By Sales Channel
16.11. Russia
16.11.1. Pricing Analysis
16.11.2. Market Share Analysis, 2021
16.11.2.1. By Operating System
16.11.2.2. By Display Size
16.11.2.3. By Technology
16.11.2.4. By Sales Channel
16.12. China
16.12.1. Pricing Analysis
16.12.2. Market Share Analysis, 2021
16.12.2.1. By Operating System
16.12.2.2. By Display Size
16.12.2.3. By Technology
16.12.2.4. By Sales Channel
16.13. Japan
16.13.1. Pricing Analysis
16.13.2. Market Share Analysis, 2021
16.13.2.1. By Operating System
16.13.2.2. By Display Size
16.13.2.3. By Technology
16.13.2.4. By Sales Channel
16.14. South Korea
16.14.1. Pricing Analysis
16.14.2. Market Share Analysis, 2021
16.14.2.1. By Operating System
16.14.2.2. By Display Size
16.14.2.3. By Technology
16.14.2.4. By Sales Channel
16.15. India
16.15.1. Pricing Analysis
16.15.2. Market Share Analysis, 2021
16.15.2.1. By Operating System
16.15.2.2. By Display Size
16.15.2.3. By Technology
16.15.2.4. By Sales Channel
16.16. ASEAN
16.16.1. Pricing Analysis
16.16.2. Market Share Analysis, 2021
16.16.2.1. By Operating System
16.16.2.2. By Display Size
16.16.2.3. By Technology
16.16.2.4. By Sales Channel
16.17. Australia and New Zealand
16.17.1. Pricing Analysis
16.17.2. Market Share Analysis, 2021
16.17.2.1. By Operating System
16.17.2.2. By Display Size
16.17.2.3. By Technology
16.17.2.4. By Sales Channel
16.18. GCC Countries
16.18.1. Pricing Analysis
16.18.2. Market Share Analysis, 2021
16.18.2.1. By Operating System
16.18.2.2. By Display Size
16.18.2.3. By Technology
16.18.2.4. By Sales Channel
16.19. Turkey
16.19.1. Pricing Analysis
16.19.2. Market Share Analysis, 2021
16.19.2.1. By Operating System
16.19.2.2. By Display Size
16.19.2.3. By Technology
16.19.2.4. By Sales Channel
16.20. South Africa
16.20.1. Pricing Analysis
16.20.2. Market Share Analysis, 2021
16.20.2.1. By Operating System
16.20.2.2. By Display Size
16.20.2.3. By Technology
16.20.2.4. By Sales Channel
17. Market Structure Analysis
17.1. Competition Dashboard
17.2. Competition Benchmarking
17.3. Market Share Analysis of Top Players
17.3.1. By Regional
17.3.2. By Operating System
17.3.3. By Display Size
17.3.4. By Technology
17.3.5. By Sales Channel
18. Competition Analysis
18.1. Competition Deep Dive
18.1.1. Haier Inc.
18.1.1.1. Overview
18.1.1.2. Product Portfolio
18.1.1.3. Profitability by Market Segments
18.1.1.4. Sales Footprint
18.1.1.5. Strategy Overview
18.1.1.5.1. Marketing Strategy
18.1.1.5.2. Product Strategy
18.1.1.5.3. Channel Strategy
18.1.2. Hisense Co., Ltd.
18.1.2.1. Overview
18.1.2.2. Product Portfolio
18.1.2.3. Profitability by Market Segments
18.1.2.4. Sales Footprint
18.1.2.5. Strategy Overview
18.1.2.5.1. Marketing Strategy
18.1.2.5.2. Product Strategy
18.1.2.5.3. Channel Strategy
18.1.3. Hitachi, Ltd.
18.1.3.1. Overview
18.1.3.2. Product Portfolio
18.1.3.3. Profitability by Market Segments
18.1.3.4. Sales Footprint
18.1.3.5. Strategy Overview
18.1.3.5.1. Marketing Strategy
18.1.3.5.2. Product Strategy
18.1.3.5.3. Channel Strategy
18.1.4. Koninklijke Philips N.V.
18.1.4.1. Overview
18.1.4.2. Product Portfolio
18.1.4.3. Profitability by Market Segments
18.1.4.4. Sales Footprint
18.1.4.5. Strategy Overview
18.1.4.5.1. Marketing Strategy
18.1.4.5.2. Product Strategy
18.1.4.5.3. Channel Strategy
18.1.5. LG Electronics
18.1.5.1. Overview
18.1.5.2. Product Portfolio
18.1.5.3. Profitability by Market Segments
18.1.5.4. Sales Footprint
18.1.5.5. Strategy Overview
18.1.5.5.1. Marketing Strategy
18.1.5.5.2. Product Strategy
18.1.5.5.3. Channel Strategy
18.1.6. Panasonic Corporation
18.1.6.1. Overview
18.1.6.2. Product Portfolio
18.1.6.3. Profitability by Market Segments
18.1.6.4. Sales Footprint
18.1.6.5. Strategy Overview
18.1.6.5.1. Marketing Strategy
18.1.6.5.2. Product Strategy
18.1.6.5.3. Channel Strategy
18.1.7. Samsung Electronics Co. Ltd
18.1.7.1. Overview
18.1.7.2. Product Portfolio
18.1.7.3. Profitability by Market Segments
18.1.7.4. Sales Footprint
18.1.7.5. Strategy Overview
18.1.7.5.1. Marketing Strategy
18.1.7.5.2. Product Strategy
18.1.7.5.3. Channel Strategy
18.1.8. Sharp Corporation
18.1.8.1. Overview
18.1.8.2. Product Portfolio
18.1.8.3. Profitability by Market Segments
18.1.8.4. Sales Footprint
18.1.8.5. Strategy Overview
18.1.8.5.1. Marketing Strategy
18.1.8.5.2. Product Strategy
18.1.8.5.3. Channel Strategy
18.1.9. Skyworth Digital Holdings Ltd.
18.1.9.1. Overview
18.1.9.2. Product Portfolio
18.1.9.3. Profitability by Market Segments
18.1.9.4. Sales Footprint
18.1.9.5. Strategy Overview
18.1.9.5.1. Marketing Strategy
18.1.9.5.2. Product Strategy
18.1.9.5.3. Channel Strategy
18.1.10. Sony Corporation
18.1.10.1. Overview
18.1.10.2. Product Portfolio
18.1.10.3. Profitability by Market Segments
18.1.10.4. Sales Footprint
18.1.10.5. Strategy Overview
18.1.10.5.1. Marketing Strategy
18.1.10.5.2. Product Strategy
18.1.10.5.3. Channel Strategy
18.1.11. TCL Corporation
18.1.11.1. Overview
18.1.11.2. Product Portfolio
18.1.11.3. Profitability by Market Segments
18.1.11.4. Sales Footprint
18.1.11.5. Strategy Overview
18.1.11.5.1. Marketing Strategy
18.1.11.5.2. Product Strategy
18.1.11.5.3. Channel Strategy
18.1.12. Toshiba Corporation
18.1.12.1. Overview
18.1.12.2. Product Portfolio
18.1.12.3. Profitability by Market Segments
18.1.12.4. Sales Footprint
18.1.12.5. Strategy Overview
18.1.12.5.1. Marketing Strategy
18.1.12.5.2. Product Strategy
18.1.12.5.3. Channel Strategy
18.1.13. Videocon Industries Limited
18.1.13.1. Overview
18.1.13.2. Product Portfolio
18.1.13.3. Profitability by Market Segments
18.1.13.4. Sales Footprint
18.1.13.5. Strategy Overview
18.1.13.5.1. Marketing Strategy
18.1.13.5.2. Product Strategy
18.1.13.5.3. Channel Strategy
18.1.14. Vizio Inc.
18.1.14.1. Overview
18.1.14.2. Product Portfolio
18.1.14.3. Profitability by Market Segments
18.1.14.4. Sales Footprint
18.1.14.5. Strategy Overview
18.1.14.5.1. Marketing Strategy
18.1.14.5.2. Product Strategy
18.1.14.5.3. Channel Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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