Confectionery Flexible Packaging Market Outlook 2024 to 2034

In the revised edition of the global confectionery flexible packaging market, FMI has estimated that the industry is going to reach USD 9.8 billion in the year 2024. The market growth is driven by the rising innovations related to safety, convenience, and sustainability in packaging solutions.

The growth of the market is expected to surge at an average of 3.1% in the following decade to arrive at an estimated valuation of USD 13.2 billion by the financial year 2034. Gauging the growth potential, players are investing in breakthrough technologies to give another dimension to the confectionery flexible packaging market.

Attributes Key Insights
Confectionery Flexible Packaging Market Size (2024E) USD 9.8 billion
Market Valuation (2034F) USD 13.2 billion
Value-based CAGR (2024 to 2034) 3.1%

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Confectionery Flexible Packaging Market Trends and Analysis

  • Surging utilization of snacks and chocolate packaging due to robust sales of food items in these categories is encouraging fast sales of confectionery packaging solutions. Another related driver is the rising demand for on-the-go packaging for desserts and sweets.
  • Key players are expected to find significantly more opportunities for growth in Asia Pacific than in developed regions. This can be attributed to market saturation in North America and Europe. Also, due to the massive Asian population, especially the young population, Asia Pacific is finding more users of confectionery flexible packaging solutions.
  • Technological progressions and the debut of new materials in the market are fueling product innovations in on-the-go packaging and candy packaging. Innovations like the utilization of non-petroleum-based materials for these packaging solutions and the advent of water-soluble and edible flexible packaging are expanding the scope of the market.
  • Rapid adoption of automated and fully-integrated form, fill and seal packaging machines to increase the sales of these packaging solutions.

Category-wise Confectionery Flexible Packaging Market Analysis

Films and Wraps to Acquire a Massive Market Portion

Leading Product Type Films and Wraps
Value Share (2024) 30.40%

Confectionery items are frequently packaged in films and wraps. In 2024, the segment is predicted to account for a value share of 30.40%. Films and wraps are a growing area in the flexible packaging sector. It is finding higher demand to package confectioneries than its competitors, including pouches, sachets, stick packs, laminates, and tubes. The growing popularity of films and wraps due to their superior properties, including twist retention, transparency, and superior shrinkage is also supporting the segment’s growth.

Biscuits Segment is a Prominent Segment that Holds an Influential Market Share

Leading Application Biscuits
Value Share (2024) 32.60%

Biscuits hold a handsome share in the confectionery flexible packaging industry. The segment is anticipated to acquire a market share of 32.60% in 2024. New product launches in the biscuits section are supporting the demand for flexible packaging solutions. Additionally, biscuits are a massively purchased item for special occasions or regular eating, contributing to its massive share in the global market.

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Ismail Sutaria

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Global Confectionery Flexible Packaging Market Analysis by Country

Countries Forecast CAGR (2024 to 2034)
The United States 2.10%
The United Kingdom 3.80%
China 5.70%
India 6.40%
Thailand 5.10%

Super Sales of Confectionery Flexible Packaging During Holiday Season to Fuel the United States Market

The United States confectionery flexible packaging industry is being propelled at a CAGR of 2.1% over the forecast period. Growing demand for on-the-go packaging for confectionery, including chocolates, gums, mints, etc. is enhancing the regional market’s share.

Surging inclination for premium chocolate and confectionery among consumers for gifting purposes is raising the market’s value. Additionally, trending social media activity challenges, started either by brand or social media personality, are spurring demand for these confectionery flexible packaging solutions.

The holiday season is a peak time for the confectionery packaging industry, which skyrockets the net market valuation.

Popularization of the ‘Snack Right’ Concept to Influence the Confectionery Flexible Packaging Industry in the United Kingdom

The United Kingdom’s confectionery flexible packaging industry is pushing the market growth at a CAGR of 3.80% over the following decade. Market growth in the country can be ascribed to increasing production of premium confectionery products in the United Kingdom.

The industry is progressing toward sustainability as top branded manufacturers in the United Kingdom are collaborating to make flexible plastic recycling easier for consumers and economically viable for recyclers. These leading brands include Unilever, PepsiCo, Nestle, Mars UK, and Mondelez International, Inc.

Players in the United Kingdom, like Mars, are also performing trials for their paper packaging. In another recent development, Mondelez International, Inc. introduced a new pilot in the United Kingdom that consists of QR codes on confectionery packs, to empower customers with information regarding the firm’s sustainability initiatives, like recycling and mindful snacking to assist consumers to ‘snack right’.

Rising Sweet Indulgences Among Population in India Raising the Market Growth

India appears to be an opportunity land for players in the confectionery flexible packaging market. According to the latest market statistics by FMI, the Indian market is set to adopt the pace of 6.40% over the forecast period.

To make the consumer experience sweeter, companies in the market are offering personalized, limited-edition, and vibrant confectionery packaging designs. For instance, Huhtamaki India, having over eight decades of experience in consumer behavior around sweet indulgences, offers chocolate and candy wrapping solutions that enhance the brands through high-speed, shelf-impact, and convenient and sustainable attributes.

Growing demand for confectionery flexible packaging solutions with enhanced packaging elements during festive or other special occasions is fueling the market growth.

Surging Players in China that Meet All the Confectionery Packaging Needs

The confectionery flexible packaging market in China is expected to expand at a CAGR of 5.70% through the forecast period. Several companies in the market are using their extensive experience to offer the latest in film innovation and print technology to support confectionery-selling businesses.

Players in China are offering high-quality, customized confectionary packaging solutions to clients across the country. Customization options include structure, size, and barrier requirements.

Key Players in Thailand Tailoring their Confectionery Packaging Designs to their Clients’ Needs

The industry in Thailand is expected to surge at a CAGR of 5.10% in the assessment period. Increasing demand for confectionery packaging for products like chocolates and sugar confectionery is raising the market growth.

Companies in Thailand are tailoring their flexible confectionery packaging solutions to the requirements of different confectionery and snack brands. These companies operate from the notion that the right packaging for confectionery protects, presents, and preserves the products inside.

Top Strategies Employed by Industry Participants to Further Penetrate the Market

Key players are rethinking their strategies to develop sustainable and resource-saving packaging when it comes to confectionery. They are collaborating with their peers to innovate innovative circular food packaging and reduce their carbon footprint.

Another step in the direction of sustainability includes developing high-performing PE films that are compatible with existing PE recycling streams, thus making more packaging appropriate for recycling. On record, companies in Europe are fast adopting paper packaging for chocolates and other confectionery items.

Industry participants are also integrating new features, like easy release, in confectionery flexible packaging solutions to offer a fine unwrapping experience for customers. Key players are further expanding their local presence in various countries to increase their brand recognition and product sales. Market contenders are also investing in research and development activities with renowned institutes to bring advancements into this market.

Players are using these strategies in combination with acquisitions, mergers, and collaborations to have an upper hand in the fiercely competitive landscape.

News Section Focusing on All the Latest Market Developments

  • In March 2024, Koehler Paper and Leipzig-based chocolate manufacturer nucao collaborated to develop exclusive paper packaging for nucao chocolate bars. Koehler Paper’s Koehler NexPlus® Advanced, which is a flexible packaging paper possesses excellent mineral oil, oxygen, and grease barrier properties, making them suitable for vertical packaging machines and horizontal packaging machines.
  • In January 2024, Charter Next Generation (CNG), which is a top provider of sustainable films, announced that it is going to expand Charter Next Generation (CNG) with the latest portfolio of cavitated polyethylene (PE) films. These new recycle-ready films are developed in collaboration with VOID Technologies (VOID) to meet the expanding demand for confectionery and flow wrap applications.
  • In November 2023, Nestlé invested in the new flexible plastic recycling plant of Impact Recycling. The new facility will process hard-to-recycle flexible plastics that are generally used in food packaging.
  • In October 2023, Adapa Group, which is a European flexible packaging firm, introduced PaperTwister that is a new paper-based twist-wrap packaging solution for applications in sweets and confectionary. This twist-wrap solution has an easy-release feature that facilitates an easy unwrapping experience for customers.
  • In August 2022, Schur Flexibles announced that it will be share insights into innovative eco-friendly solutions for sweets and other confectionery products at FachPack 2022. Thus, revealing a new corporate direction.
  • In September 2022, Mars and Berry Global Group collaborated to relaunch the popular pantry-sized treats of the candy brand n light-weighted PET jars composed of 15% post-consumer resin (PCR).

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Key Coverage in the Global Confectionery Flexible Packaging Market Research Report

  • Confectionery and Bakery Packaging Market, Confectionery Packaging Machine Market, Flexible Packaging Market
  • Europe Confectionery Packaging Market Size
  • Pricing Strategy of Players in Confectionery Flexible Packaging Market

Enlisted Below are Some Top Market Players

  • WestRock Company
  • DS Smith plc
  • Sonoco Products Company
  • Amcor plc
  • Huhtamaki Oyj
  • Constantia Flexibles Group GmbH
  • Ahlstrom-Munksjö Oyj
  • Bomarko Inc.
  • Printpack Inc.
  • Stanpac Inc.
  • Others

Global Market by Categories

By Product Type:

  • Films and Wraps
  • Pouches
  • Sachets and Stick Packs
  • Tubes
  • Laminates

Confectionery Flexible Packaging Market by Material Type:

  • Plastics
    • PE
    • PP
    • PET
    • PVC
    • PA
    • EVOH
    • Bioplastics
      • PLA
      • PHA
      • Starch Based Plastic
      • Cellulose Fibers
    • Other Plastics
  • Paper

By Application:

  • Chocolate
  • Candy and Toffees
  • Gum
  • Jelly
  • Snack Bars
  • Biscuits
  • Rest of Others

Different Regional Markets are as Follows:

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America

Frequently Asked Questions

What is the Market Valuation of Confectionery Flexible Packaging Market as of 2024?

Current projections of the confectionery flexible packaging market indicate a valuation of USD 9.8 billion in 2024.

What is the Projected Adoption Rate of Confectionery Flexible Packaging for the Years Between 2024 to 2034?

Looking ahead to 2034, the current forecast projects a CAGR of 3.1% for the confectionery flexible packaging industry.

How Much Revenue this Industry is Expected to Generate by 2034?

FMI predicts the market to reach USD 13.2 billion by the year 2034.

Which Product Type Holds a Significant Market Share?

Films and wraps are predicted to hold a significant market share during the forecast period.

Which Country Offers Growth Opportunities?

India is predicted to offer opportunities for investors and stakeholders.

Which Players in the Confectionery Flexible Packaging Industry are Influential?

WestRock Company, DS Smith plc, and Sonoco Products Company are powerful players in the confectionery flexible packaging industry.

Table of Content
	1. Executive Summary
	2. Market Overview
	3. Market Background
	4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
	5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type
		5.1. Films & Wraps
		5.2. Pouches
		5.3. Sachets & Stick Packs
		5.4. Tubes
		5.5. Laminates
	6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Material Type
		6.1. Plastics
			6.1.1. PE
			6.1.2. PP
			6.1.3. PET
			6.1.4. PVC
			6.1.5. PA
			6.1.6. EVOH
			6.1.7. Bioplastics
			6.1.8. Other Plastics
		6.2. Paper
	7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Application
		7.1. Chocolate
		7.2. Candy & Toffees
		7.3. Gum
		7.4. Jelly
		7.5. Snack Bars
		7.6. Biscuits
		7.7. Others
	8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
		8.1. North America
		8.2. Latin America
		8.3. Western Europe
		8.4. Eastern Europe
		8.5. South Asia and Pacific
		8.6. East Asia
		8.7. Middle East and Africa
	9. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
	10. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
	11. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
	12. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
	13. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
	14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
	15. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
	16. Key Countries Market Analysis
	17. Market Structure Analysis
	18. Competition Analysis
		18.1. WestRock Company
		18.2. DS Smith plc
		18.3. Sonoco Products Company
		18.4. Amcor plc
		18.5. Huhtamaki Oyj
		18.6. Constantia Flexibles Group GmbH
		18.7. Ahlstrom-Munksjö Oyj
		18.8. Bomarko Inc
		18.9. Printpack Inc
		18.10. Stanpac Inc
	19. Assumptions & Acronyms Used
	20. Research Methodology
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