Global Computer Peripherals Market Outlook (2023 to 2033)

The net valuation of the global computer peripherals market is anticipated to be around US$ 446 billion in 2023. Decreasing prices of consumer peripheral devices are anticipated to boost the demand, thereby, garnering US$ 1,214.1 billion in 2033. The market is likely to record a CAGR of 10.5% from 2023 to 2033.

The overall value of the market in the year 2018 was merely US$ 296 billion. As per the FMI market survey report, the sales progressed at an annual average growth rate of 8.4% between 2018 and 2022.

To meet the changing demands of consumers, players are making significant investments in peripheral devices. Heavy investments aid in technological development and offer various benefits, which are expected to positively impact the market in the forecast period.

Rapidly evolving computer peripheral devices to meet changing consumer requirements are expected to drive the market significantly in the forecast period. Growing disposable income, reduction in prices of consumer peripheral devices, and surging demand for external storage devices are other factors propelling the market expansion in the forecast period.

Also, rising digitalization in education institutions is notably driving the market in the assessment period. Various schools are adopting virtual education methods and offering online courses that are anticipated to positively impact the market.

Growing demand for external storage devices and the introduction of technologically modern products are expected to drive the market in the forecast period.

USB devices like USB flash drives are expected to emerge as an efficient tool for sharing and storing data more quickly. This is projected to give various avenues of expansion to players in the coming time.

Attribute Details
Computer Peripherals Market Valuation in 2022 US$ 409.55 billion
Estimated Global Market Share in 2023 US$ 446 billion
Forecasted Global Market Size by 2033 US$ 1,214.1 billion
Projected Global Market Growth Rate from 2023 to 2033 10.5% CAGR

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What are the Factors Driving Global Computer Peripherals Market?

Rising Digitalization in Education Sector to Boost the Market

Students can also enroll in several courses offered by several other online course providers like Coursera, Udemy, BYJYU’s, edX, and Unacademy, among others. Therefore, rising digitalization, especially, among developing nations is anticipated to augment the market size in the assessment period.

Increasing strategic partnerships and acquisitions are anticipated to provide a significant boost to the market in the forecast period. For instance, in March 2020, BluPeak, a PC and hardware player, inked a partnership agreement with Dicker Data.

In May 2019, similarly, Toshiba Memory Corp and Western Digital Corp disclosed an agreement to jointly invest in the K1 manufacturing facility that Toshiba Memory is constructing in Kitakami, Iwate Prefecture, Japan. The rise in such initiatives is expected to bolster the industry in the forecast period.

What are the Challenges of the Global Computer Peripherals Market?

The rise in counterfeit products is expected to act as a significant market restrain during the forecast period. Various consumer electronics manufacturers face such challenges with the availability of counterfeit products at local stores and as well as e-commerce channels.

Their easy availability through various distribution channels is projected to hinder market expansion in the coming time. Also, the rising preference for smartphones and tablets over computers and laptops is anticipated to be a significant factor impeding the expansion in the forecast period.

However, with players taking several initiatives to tackle such challenges, the market is expected to show significant growth. For instance, in February 2022, Micross Components, Inc. an eminent mission-critical microelectronic provider, hosted a webinar on the supply chain challenges faced by specifiers, procurers, and designers. The title of the webinar was ‘How can we eliminate the risk of potentially using counterfeit parts?’ The webinar might offer industry insights and lessons from manufacturers and trusted solutions employed to eradicate the risk of counterfeit parts.

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Sudip Saha

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What are the Emerging Opportunities in the Global Computer Peripherals Market?

The increasing demand for external devices and the growing disposable income of an individual is expected to offer significant opportunities in the forecast period. The surge in data traffic and the growing need for compact and better storage devices is likely to enhance demand for better USB devices across the globe, thus, offering significant opportunities to players.

Players in the global computer peripherals market are taking several initiatives to expand their reach. For instance, in August 2021, Kingston Digital announced the launch of a new DataTraveler Max USD drive.

The company states that the USB-3 3.2 flash drive is likely to give record-breaking speeds for data transmission of up to 1,000 MB/s read and 900 MB/s. Production of such products is likely to drive the market and also act as an opportunity to market growth.

What is the Segmentation Analysis of the Global Computer Peripherals Market?

Wireless Computer Peripherals Soon to Take over their Wired Counterparts

As per the analysis, in the end-use segment, the commercial segment is expected to dominate the market in the forecast period. The segment is projected to expand at a 10.2% CAGR in the forecast period. The growth of the segment can be attributed to the rapid growth of the IT sector, which generates huge demand for computer peripherals. Developed nations such as the United States and Canada are anticipated to notable contributions in driving the market expansion.

Category By Connectivity
Top Segment Wired Computer Peripherals
Market Share in Percentage 59.4%
Category By End Use
Top Segment Commercial
Market Share in Percentage 60.3%

On the other hand, by product type, the storage devices segment is likely to dominate the market in the forecast period. The segment is anticipated to expand at an 11% CAGR during the forecast period. The growth of the segment can be attributed to the increased demand for efficient USB devices. An increase in data traffic and the rising requirement for compact and efficient storage devices are likely to enhance the demand for better USB devices across the globe.

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Which are the Regions Boosting the Global Computer Peripherals Market?

Regional Market Comparison Global Market Share in Percentage
North America 32.1%
Europe 25.5%

North America to Retain its Dominance through the Forecast Years

As per the analysis, the global computer peripherals market is anticipated to be dominated by North America during the forecast period. As per the observations, the market in the United States is expected to make a substantial contribution to developing the regional market. The United States is anticipated to secure US$ 250 billion by 2033 while expanding at a CAGR of 9.6% from 2023 to 2033.

The presence of the most established players in the region is another salient factor driving the market in the region. For instance, in April 2022, Apple announced to unveil of two new Macs at WWDC 2022.

The Europe market is anticipated to be a lucrative market during the forecast period. As per the estimations, the United Kingdom is likely to be the most active player in propelling the market. The United Kingdom is projected to garner US$ 90.2 billion, exhibiting a CAGR of 9.8% in the forecast period from 2023 to 2033.

The growth of the regional market can be credited to the increasing involvement of the government. For instance, the United Kingdom government awarded 15 million Euros to six universities and laboratories to work on the world’s leading radio telescope. Two teams from Oxford plan to work on software and computer hardware. Such initiatives are expected to propel the market in the forecast period.

Regional Market Comparison Global Market Share in Percentage
United States 17.6%
Germany 10.4%
Japan 5.4%
Australia 2.6%

Hardware & Electronics Manufacturers in Asia Pacific to Transform the Future of the Market

APAC is anticipated to be a fast-growing market during the forecast period. The growth of the region can be attributed to the presence of rapidly developing countries such as; India, China, and Japan. As per the estimations, China is expected to garner US$ 87.5 billion in 2033.

The region is projected to exhibit a CAGR of 12.4% from 2023 to 2033. For instance, in April 2022, Lenovo announced to invest billions of dollars in the coming five years in research and development for modern technologies. The money is aimed to be spent on products and services related to the fast-growing metaverse space.

The market in Japan is anticipated at US$ 50.1 billion while expanding at a CAGR of 12% during the forecast period. The expansion of the Japanese market can be attributed to the presence of strong players making aggressive investments in expanding the industry. Moreover, the rapid technological development of the region is expected to offer significant opportunities for market expansion in the forecast period.

Analysis reveals that the market in India is expected to garner US$ 62.8 billion while expanding at a CAGR of 12% during the forecast period from 2023 to 2033. The growth of the market can be attributed to the increasing government participation in providing computer systems to underprivileged children.

The active participation of NITI Ayog and the growing participation of BYJYU are other salient factors developing the market. For instance, initiatives such as Skill India and the Digital India program are expected to benefit the market. In April 2022, the Chozuba Center of All India Computer Sakshatra Mission was formally inaugurated in the Phek district of Kohima. Such initiatives are likely to assist the expansion of the market in India.

Countries CAGR (2023 to 2033)
United States 9.7%
United Kingdom 9.9%
China 12.5%
Japan 12.1%
India 12.2%

Which are the Significant Players in the Global Computer Peripherals Market?

Key players in the global computer peripherals market include Hewlett-Packard Enterprise Canon Inc., Dell, Inc., Apple, Inc., and Seiko Epson Corporation, among others.

Recent key Developments by the Market Players are:

  • In April 2022, Dell, Nvidia, and AMD announced the power of the new Ohio AI compute cluster. The Ohio Supercomputer Center (OSC) may build a new high-performance computing cluster for AI applications based on Dell hardware with AMD Epyc processors and Nvidia accelerators.
  • In April 2022, Espon announced new A4 Desktop color multifunction printer for Eco-conscious businesses.

Key Segments Covered in the Computer Peripherals Industry Survey

Computer Peripherals Industry by Connectivity:

  • Wired
  • Wireless

Computer Peripherals Industry by End Use:

  • Residential Use
  • Commercial Use

Computer Peripherals Industry by Product Type:

  • Input Devices
  • Output Devices
  • Storage Devices

Computer Peripherals Industry by Region:

  • North America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • The Middle East & Africa (ME&A)
  • South America

Frequently Asked Questions

Why is North America Emerging as an Opportunistic Market?

The presence of the most established players in the region drives the market.

What is the Lucrative Opportunity in the Market?

Surging demand for external storage devices is the lucrative opportunity of the market.

What is the Key Trend in the Market?

The introduction of technologically modern products is the key trend in the market.

What Drives Sales of Computer Peripherals?

Rising digitalization in the education sector drives sales.

What is the Growth Forecast for the Computer Peripherals Market?

The market is forecast to register a CAGR of 10.5% through 2033.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Connectivity

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Connectivity, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Connectivity, 2023 to 2033

        5.3.1. Wired

        5.3.2. Wireless

    5.4. Y-o-Y Growth Trend Analysis By Connectivity, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Connectivity, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End Use

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By End Use, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End Use, 2023 to 2033

        6.3.1. Residential Use

        6.3.2. Commercial Use

    6.4. Y-o-Y Growth Trend Analysis By End Use, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By End Use, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) Analysis by Product Type, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast by Product Type, 2023 to 2033

        7.3.1. Input Devices

        7.3.2. Output Devices

        7.3.3. Storage Devices

    7.4. Y-o-Y Growth Trend Analysis by Product Type, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis by Product Type, 2023 to 2033

8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022

    8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Europe

        8.3.4. South Asia

        8.3.5. East Asia

        8.3.6. Oceania

        8.3.7. MEA

    8.4. Market Attractiveness Analysis By Region

9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. The USA

            9.2.1.2. Canada

        9.2.2. By Connectivity

        9.2.3. By End Use

        9.2.4. By Product Type

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Connectivity

        9.3.3. By End Use

        9.3.4. By Product Type

    9.4. Key Takeaways

10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Rest of Latin America

        10.2.2. By Connectivity

        10.2.3. By End Use

        10.2.4. By Product Type

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Connectivity

        10.3.3. By End Use

        10.3.4. By Product Type

    10.4. Key Takeaways

11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. United Kingdom

            11.2.1.3. France

            11.2.1.4. Spain

            11.2.1.5. Italy

            11.2.1.6. Rest of Europe

        11.2.2. By Connectivity

        11.2.3. By End Use

        11.2.4. By Product Type

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Connectivity

        11.3.3. By End Use

        11.3.4. By Product Type

    11.4. Key Takeaways

12. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. India

            12.2.1.2. Malaysia

            12.2.1.3. Singapore

            12.2.1.4. Thailand

            12.2.1.5. Rest of South Asia

        12.2.2. By Connectivity

        12.2.3. By End Use

        12.2.4. By Product Type

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Connectivity

        12.3.3. By End Use

        12.3.4. By Product Type

    12.4. Key Takeaways

13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. Japan

            13.2.1.3. South Korea

        13.2.2. By Connectivity

        13.2.3. By End Use

        13.2.4. By Product Type

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Connectivity

        13.3.3. By End Use

        13.3.4. By Product Type

    13.4. Key Takeaways

14. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. Australia

            14.2.1.2. New Zealand

        14.2.2. By Connectivity

        14.2.3. By End Use

        14.2.4. By Product Type

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Connectivity

        14.3.3. By End Use

        14.3.4. By Product Type

    14.4. Key Takeaways

15. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Country

            15.2.1.1. GCC Countries

            15.2.1.2. South Africa

            15.2.1.3. Israel

            15.2.1.4. Rest of MEA

        15.2.2. By Connectivity

        15.2.3. By End Use

        15.2.4. By Product Type

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Connectivity

        15.3.3. By End Use

        15.3.4. By Product Type

    15.4. Key Takeaways

16. Key Countries Market Analysis

    16.1. USA

        16.1.1. Pricing Analysis

        16.1.2. Market Share Analysis, 2022

            16.1.2.1. By Connectivity

            16.1.2.2. By End Use

            16.1.2.3. By Product Type

    16.2. Canada

        16.2.1. Pricing Analysis

        16.2.2. Market Share Analysis, 2022

            16.2.2.1. By Connectivity

            16.2.2.2. By End Use

            16.2.2.3. By Product Type

    16.3. Brazil

        16.3.1. Pricing Analysis

        16.3.2. Market Share Analysis, 2022

            16.3.2.1. By Connectivity

            16.3.2.2. By End Use

            16.3.2.3. By Product Type

    16.4. Mexico

        16.4.1. Pricing Analysis

        16.4.2. Market Share Analysis, 2022

            16.4.2.1. By Connectivity

            16.4.2.2. By End Use

            16.4.2.3. By Product Type

    16.5. Germany

        16.5.1. Pricing Analysis

        16.5.2. Market Share Analysis, 2022

            16.5.2.1. By Connectivity

            16.5.2.2. By End Use

            16.5.2.3. By Product Type

    16.6. United Kingdom

        16.6.1. Pricing Analysis

        16.6.2. Market Share Analysis, 2022

            16.6.2.1. By Connectivity

            16.6.2.2. By End Use

            16.6.2.3. By Product Type

    16.7. France

        16.7.1. Pricing Analysis

        16.7.2. Market Share Analysis, 2022

            16.7.2.1. By Connectivity

            16.7.2.2. By End Use

            16.7.2.3. By Product Type

    16.8. Spain

        16.8.1. Pricing Analysis

        16.8.2. Market Share Analysis, 2022

            16.8.2.1. By Connectivity

            16.8.2.2. By End Use

            16.8.2.3. By Product Type

    16.9. Italy

        16.9.1. Pricing Analysis

        16.9.2. Market Share Analysis, 2022

            16.9.2.1. By Connectivity

            16.9.2.2. By End Use

            16.9.2.3. By Product Type

    16.10. India

        16.10.1. Pricing Analysis

        16.10.2. Market Share Analysis, 2022

            16.10.2.1. By Connectivity

            16.10.2.2. By End Use

            16.10.2.3. By Product Type

    16.11. Malaysia

        16.11.1. Pricing Analysis

        16.11.2. Market Share Analysis, 2022

            16.11.2.1. By Connectivity

            16.11.2.2. By End Use

            16.11.2.3. By Product Type

    16.12. Singapore

        16.12.1. Pricing Analysis

        16.12.2. Market Share Analysis, 2022

            16.12.2.1. By Connectivity

            16.12.2.2. By End Use

            16.12.2.3. By Product Type

    16.13. Thailand

        16.13.1. Pricing Analysis

        16.13.2. Market Share Analysis, 2022

            16.13.2.1. By Connectivity

            16.13.2.2. By End Use

            16.13.2.3. By Product Type

    16.14. China

        16.14.1. Pricing Analysis

        16.14.2. Market Share Analysis, 2022

            16.14.2.1. By Connectivity

            16.14.2.2. By End Use

            16.14.2.3. By Product Type

    16.15. Japan

        16.15.1. Pricing Analysis

        16.15.2. Market Share Analysis, 2022

            16.15.2.1. By Connectivity

            16.15.2.2. By End Use

            16.15.2.3. By Product Type

    16.16. South Korea

        16.16.1. Pricing Analysis

        16.16.2. Market Share Analysis, 2022

            16.16.2.1. By Connectivity

            16.16.2.2. By End Use

            16.16.2.3. By Product Type

    16.17. Australia

        16.17.1. Pricing Analysis

        16.17.2. Market Share Analysis, 2022

            16.17.2.1. By Connectivity

            16.17.2.2. By End Use

            16.17.2.3. By Product Type

    16.18. New Zealand

        16.18.1. Pricing Analysis

        16.18.2. Market Share Analysis, 2022

            16.18.2.1. By Connectivity

            16.18.2.2. By End Use

            16.18.2.3. By Product Type

    16.19. GCC Countries

        16.19.1. Pricing Analysis

        16.19.2. Market Share Analysis, 2022

            16.19.2.1. By Connectivity

            16.19.2.2. By End Use

            16.19.2.3. By Product Type

    16.20. South Africa

        16.20.1. Pricing Analysis

        16.20.2. Market Share Analysis, 2022

            16.20.2.1. By Connectivity

            16.20.2.2. By End Use

            16.20.2.3. By Product Type

    16.21. Israel

        16.21.1. Pricing Analysis

        16.21.2. Market Share Analysis, 2022

            16.21.2.1. By Connectivity

            16.21.2.2. By End Use

            16.21.2.3. By Product Type

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By Connectivity

        17.3.3. By End Use

        17.3.4. By Product Type

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. IBM Corporation

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segments

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

        18.1.2. Microsoft Corporation

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segments

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

        18.1.3. Toshiba Corporation

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segments

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

        18.1.4. Logitech

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segments

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

        18.1.5. Hewlett Packard Enterprise Development LP

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segments

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

        18.1.6. Dell, Inc.

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segments

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

        18.1.7. Intel Corporation

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segments

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

        18.1.8. SAMSUNG

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segments

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

        18.1.9. Apple

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segments

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

        18.1.10. Ricoh

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segments

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

19. Assumptions & Acronyms Used

20. Research Methodology

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August 2023

REP-GB-2414

324 pages

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