The complete nutrition products market is expected to increase at a 6.39% CAGR from 2023 to 2033. The market is anticipated to grow from USD 5.22 billion in 2023 to USD 9.70 billion in 2033.
The popularity of Solid, Natural Foods and Beverages
Comprehensive nutrition solutions provide a wide range of micronutrients that aid in the improvement of general health and well-being. These micronutrients include vitamin D, calcium, and vitamin K for bone health, iron, and vitamin C for a strong immune system.
The high protein content of full protein products aids in the maintenance of muscle mass. Protein consumption is critical since muscle loss can impair functional capacity and limit independence. It is well-accepted that adults require a high protein intake than children.
The growing working population in both developing and developed countries, as well as the increasing number of single-person households, are the factors driving the expansion of the complete nutrition products market.
Consumers' on-the-go lifestyles are increasing the adoption of handy food products such as RTD shakes and bars. Furthermore, rising demand for organic, high-quality, and one-of-a-kind flavor items would support market expansion.
| Report Attribute | Details |
|---|---|
| Complete Nutrition Products Market Value (2023) | USD 5.22 billion |
| Complete Nutrition Products Market Anticipated Value (2033) | USD 9.70 billion |
| Complete Nutrition Products Market Growth Rate (2023 to 2033) | 6.39% CAGR |
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
The complete nutrition products market accounted for USD 4.90 billion in 2022, expanding at a 6.36% CAGR from 2018 to 2022.
Customers are getting interested in comprehensive nutrition goods as the emphasis on health, natural ingredients, clean labels, and organic food choices grows. Furthermore, consumer desire for simple and easy-to-cook food products is predicted to rise in the next years, leading to an increase in demand for full-nutrition goods.
Complete nutrition solutions are becoming popular among customers as customers are inclined toward natural ingredients, organic food choices, and clean labels.
Many market participants are rapidly launching specialized e-commerce websites to sell their comprehensive nutrition goods. The increasing internet penetration and people's preference for mobile shopping might offer up new business opportunities for makers of full nutrition products in the foreseeable years.
| Historical CAGR (2018 to 2022) | 6.36% |
|---|---|
| Forecast CAGR (2023 to 2033) | 6.39% |
As per the FMI analysts, a valuation of USD 9.70 billion by 2033 end is estimated for the market.
| Year | Valuation |
|---|---|
| 2016 | USD 3.38 billion |
| 2021 | USD 4.61 billion |
| 2022 | USD 4.90 billion |
| 2023 | USD 5.22 billion |
| 2033 | USD 9.70 billion |
With rising disposable income, customers are progressively spending on a variety of nutritious food products to meet their nutritional needs. Furthermore, consumers' rising living standards encourage them to consume a variety of high-quality nutrition items in order to maintain a healthy and balanced diet. This could significantly expand the market for comprehensive nutrition products.
A High Demand for Healthy and Organic Food and Beverages
Consumer preferences are continually changing, causing a shift toward a nutritional diet that focuses on highly nutritious food. This nutritional diet also leads consumers toward a sustainable lifestyle and reduces reliance on animal proteins.
A significant section of the global millennial population is shifting their dietary preferences from traditional animal-based products to organic and plant-based food items. This shift leads them toward maintaining a healthy lifestyle, in turn creating a market need for multiple organic ingredient-based products.
The growing popularity of products from the global complete nutrition products market can be attributed to:
Rising consumer demand for easy-to-prepare and handy food items is expected to propel the worldwide complete nutrition products market forward in the coming years.
As internet penetration increased globally, the introduction and rapid acceptance of e-commerce services and platforms fueled demand in the global complete nutrition products market.
The increasing customer desire for food items created with high-quality and premium ingredients, as well as increased expenditure on premium packaged and easy-to-cook foods, are a few other key factors driving the worldwide complete nutrition products market's rise.
Obesity is on the Rise across the World
According to the UNICEF Global Obesity Atlas 2022, by 2030, India might have over 27 million obese children. This equates to one out of every ten children in the country being fat.
According to the most recent Centres for Disease Control and Prevention (CDC) data, roughly 42.4% of adults in the United States became obese in 2021. Obesity affected around 107 million persons in the United States.
Meal replacement shakes, bars, or powders, for example, can be used as part of a weight loss programme to replace one or more meals or snacks per day. These products are intended to provide balanced and complete nutrition by combining macronutrients (carbohydrates, protein, and fat) with micronutrients (vitamins and minerals).
These goods are frequently convenient and portable, making them an ideal choice for busy lifestyles. As a result, the increased prevalence of obesity is driving the expansion of the market for comprehensive nutrition products.
Consumers are Sceptical
Customers are wary about complete nutrition products, raising concerns about their efficacy and safety. The nutrition sector is highly self-regulated in many geographical areas, raising questions regarding the safety and efficacy of complete nutrition products. Consumer behavior is also influenced by false, misleading, or exaggerated advertising/marketing.
Nutritional science is difficult; navigating the scientific significance of substances can be complicated and perplexing for consumers. Consumers may be cautious to try new and innovative goods due to negative experiences and adverse effects associated with a lack of awareness about complete nutrition items.
Consumers' cynicism about complete nutrition products is fueled by false information, regulatory concerns, contradicting information, and a lack of evidence-based product knowledge.
Vegan Comprehensive Nutrition Product Development
The global population is quickly migrating to veganism as a result of growing animal welfare activism, climate change, health concerns, and an increased understanding of healthy eating practises. The rise of veganism involves the creation of animal-free, environmentally friendly products that do not sacrifice nutritional content.
Veganism's growing popularity presents a profitable opportunity for market participants to develop unique vegan products in the coming years. Furthermore, the growing popularity of vegan full nutrition products is generating market diversification, with many goods being developed to cater to a large range of dietary tastes and requirements.
Ghost teamed with Cinnabon in March 2023 to introduce a variety of sports nutrition items. Both firms hope to create cinnamon roll-flavored whey and vegan protein powders. The anticipated product might be accessible in internet retailers and is said to include 100% natural digestive enzymes.
Inadequate Legislation and Standards
In the United States, there is no effective regulation of dietary food supplements, as pharmaceutical pharmaceuticals, posing a significant hurdle to user consumption of these items. Manufacturers of these products are not required to demonstrate the product's safety or effectiveness.
The United States Food and Drug Administration (FDA) does not assess the potential risks of these items, which may have a detrimental influence on customers' health and limit market demand for these products.
Principal Consultant
Due to rising obesity rates, dietary inadequacies, calcium deficiency, and increased demand for on-the-go and nutritional products, this area is likely to maintain its dominance during the projection period.
In North America, complete nutrition products business, protein supplements, and meal replacement products are among the most popular product types. Sports nutrition, weight control, and vitamin and mineral supplements are also popular.
Through departments such as the Department of Health and Human Services and the US Department of Agriculture, the US government also publishes guidelines for good eating and nutrition. These guidelines emphasise the importance of a nutrient-dense diet while admitting that dietary supplements may be beneficial for people who cannot satisfy their nutritional needs through food alone.
This increase is due to increased health-related issues such as obesity and diabetes among young consumers, which are driving demand across North America. Because of the increased acceptance of a healthy lifestyle among consumers, the economies of the United States have had relatively strong growth rates in recent years.
The rising prevalence of health conditions such as obesity, cardiovascular disease, and cancer in the United States is expanding market opportunities. For example, the Centers for Disease Control and Prevention (CDC) reported that the obesity prevalence in the United States was 42.4% in 2017-2018. Obesity affected almost 40.3% of adults aged 20 to 39 years.
Rising interest in sports and fitness has been identified as a crucial factor driving market expansion in Asia Pacific. Furthermore, the expansion of the nutrition sector with the arrival of potential regional players is hastening the development of the total nutrition products market.
The growing demand for comprehensive nutrition products, particularly in China, Japan, Taiwan, Australia, and India, is driving Asia Pacific market. Global firms are increasing their reach by investing in profitable regions of Asia, which are projected to drive regional market growth. Furthermore, the prevalence of incorrect and unhealthy diets is observed in many customers, including children and women, consequently increasing demand for the market in the region.
Many factors are driving the market, including rising health awareness, increased need for convenient and personalised nutrition solutions, and increased interest in sports and fitness activities.
Some governments and regulatory agencies in Europe are attempting to stimulate the development of high-quality complete nutrition products. Such nutrition products may help customers achieve their dietary needs safely and effectively by setting clear laws and recommendations.
From 2021 to 2028, Europe's market is predicted to expand at a 5.8% CAGR. According to the World Health Organization (WHO), obesity rates in countries of Europe such as the United Kingdom, Hungary, and Lithuania were 27.8%, 26.4%, and 26.3%, respectively. Obesity is very prevalent among the youthful population in these countries. This health-related trend is expected to increase market demand over the forecast period.
Powder nutrition products are relatively inexpensive and simple to take; these benefits have propelled the segment's expansion. Protein powders were the most popular dietary supplement among adults in the United States, according to a poll conducted by the Council for Responsible Nutrition.
The widespread availability and high demand for powder protein shakes, weight management powder, and nutritional powder, as well as product development, are predicted to maintain the powder segment's dominance during the forecast period.
The increasing penetration of specialised nutrition and wellness departments in supermarkets, particularly in urban areas, is driving the growth of the supermarket segment. Supermarket accessibility and product accountability improve sales of comprehensive nutrition goods in supermarkets. Furthermore, buying nutritional products from supermarkets provides consumers with convenience, variety, accessibility, and confidence.
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
The market for complete nutrition products is characterised by a few well-established players as well as several small and medium-sized players. Product launches are one of the industry's most important strategic activities.
RSP Nutrition, for example, might debut a ready-to-drink product line called 'Immunity and Hydration Shot' and 'True Fit' in May 2020. The product is a wellness shot designed with electrolytes, botanicals, and minerals that enhances immunity and hydration. True Fit is a protein shake and meal replacement option. Both products can be found on the company's website.
The market for full nutrition products is a notably rising area with several prominent competitors. Some of the market's leading companies are:
| Attribute | Details |
|---|---|
| Market Size Value In 2023 | USD 5.22 billion |
| Market Size Value in End of Forecast (2033) | USD 9.70 billion |
| Market Analysis | USD billion for Value |
| Key Region Covered | North America; Europe; Asia Pacific; Latin America; The Middle East & Africa |
| Key Segments | By Product, By Distribution Channel, By Region |
| Key Companies Profiled | Abbott Laboratories; Amway; Danone; Herbalife Nutrition; Ideal Shape; Slim Fast; Lady Boss; RSP Nutrition; Jimmy Joy; Soylent; Muscle Blaze |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The valuation of the complete nutrition products market reaches a notable sum of USD 5.22 billion in 2023.
The complete nutrition products market is estimated to achieve a valuation of USD 9.70 billion by 2033.
The complete nutrition products market is poised to witness a 6.39% CAGR upswing in demand through 2033.
The top trend in the complete nutrition products market is the rising demand for personalized dietary solutions.
Given their convenience and dietary flexibility, the powder segment stands out as a top segment in the complete nutrition products market.
1. Executive Summary | Complete Nutrition Products Market 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product 5.1. Powder 5.2. RTD Shakes 5.3. Bars 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 6.1. Supermarket 6.2. Convenient Stores 6.3. Online Store 6.4. Others 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 7.1. North America 7.2. Latin America 7.3. Europe 7.4. Asia Pacific 7.5. MEA 8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Key Countries Market Analysis 14. Market Structure Analysis 15. Competition Analysis 15.1. Abbott Laboratories 15.2. Amway 15.3. Danone 15.4. Herbalife Nutrition 15.5. Ideal Shape 15.6. Slim Fast 15.7. Lady Boss 15.8. RSP Nutrition 15.9. Jimmy Joy 15.10. Soylent 15.11. Muscle Blaze 16. Assumptions & Acronyms Used 17. Research Methodology
Explore Food and Beverage Insights
View Reports
Complete Nutrition Products Market
