Community Engagement Platform Market Outlook (2023 to 2033)

The global community engagement platform market is predicted to garner a revenue of about US$ 2,761.9 million by 2033, up from US$ 608.4 million in 2023 with a CAGR of 16.3% during the forecast period.

The adoption of community engagement platform has been gaining momentum as the platform provides a safe and accessible place for people to contribute to the conversation free from the limitations of a public forum.

The platform drives more leads, improves brand loyalty, and increases user retention. In addition to this, businesses are continuously incorporating community engagement strategies to improve their marketing activities. The continuous rise in adoption of community engagement platforms to increase brand awareness & loyalty among customers is anticipated to augment the community engagement platform market growth during the forecast period.

Report Attribute Details
Community Engagement Platform Market Value (2023) US$ 608.4 million
Community Engagement Platform Market Anticipated Forecast Value (2033) US$ 2,761.9 million
Community Engagement Platform Market Projected Growth Rate (2023 to 2033) 16.3%

It has become very critical to communicate and provide the right people with the most accurate information during the pandemic and a community engagement platform is an easy way to quickly communicate relevant, accurate information across a wide variety of audiences.

Amid covid-19, the community engagement platform market outlook is positively impacted by various industry verticals including government, education, entertainment, sports and among others. The platform includes a number of tools that can be used to facilitate communication with citizens via all their preferred channels – from email to SMS, or from fax to voice and also able to facilitate posting to social media to further increase engagement.

The rising adoption of community engagement platforms by government authorities would as well propel the growth of the community engagement platform market.

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Essential Market Forces Shaping the Community Engagement Platform

The Need to Increase Visibility and Understanding between Communities

With the global rise in deepening and expanding public engagement, the importance of community engagement platform has become pivotal for well-functioning and achieving better decisions, in turn positively impacting the community engagement platform market outlook.

The platform enables healthy relationships between business entities and communities and make community engagement not only desirable, but necessary and viable to lead to more equitable, sustainable decisions and improve the livability of local communities. Community engagement platform increases the visibility and understanding of issues and empowers communities to have their say over decisions that affect their lives, their towns, cities and neighborhoods.

Thus, community engagement is important for individuals, public organizations, and governments alike, encouraging many to opt for the same.

Increasing Adoption of Community Engagement Platform among Government Organizations

In order to have a functioning, thriving, and productive relationship between citizens and government, there needs to be a collaborative platform for both the entities to develop, share, and execute the decisions.

The platform allows citizens to stay engaged in ongoing community improvement efforts, legislative decisions, and available resources, which primarily impacts people’s lives. Hence, fuels the demand for community engagement platforms worldwide. Moreover, the market growth is further propelled by the fact that the platform helps to manage and analyze the results to determine where improvements can be made.

North America is Anticipated to Lead the Community Engagement Platform Market

FMI anticipated that by 2033, North America could lead the community engagement platform market, primarily because it currently holds a significant global market share of 25.2%. This dominance is a result of the region's increasing acceptance of such solutions and substantial investments in research and development.

The region’s expanding community engagement platform market share can also be owed to high demand for a seamless community experience witnessed from the end-users and the increasing implementation of community engagement platform by various enterprises in the region.

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Sudip Saha

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The Europe Community Engagement Platform Market Shows Promising Growth Prospects

Following North America's lead, the Europe community engagement platform market is expected to undergo significant growth, as it already held a share of 21.3% in 2022. In the Mission for Climate Change Adaptation Find accessible translations, local and regional levels are where citizen and local stakeholder engagement is organized in the first place.

The Mission is urged by Horizon Europe to mandate that participating regions and their partner organizations set up systems to guarantee the active participation of local stakeholders and residents.

Beginning in 2022, the Mission Implementation Platform develops services on participation, citizen engagement, and governance, including capacity building for local officials and civil society, participation methods, and inclusion approaches.

These services help mobilize support and engagement from citizens. Through accessible communication, co-creation, and bottom-up identification of adaptation priorities, the services enable regions and communities to continuously engage residents.

Additionally, the platform ought to assist in establishing specific procedures for involving individuals, like peer parliaments or citizens' assemblies.

The Start-up Ecosystem in the Community Engagement Platform Market is Worth Exploring

Numerous start-ups are taking birth in the community engagement platform market who are likely to shape the market trends over the forecast period.

Example:

The Amsterdam-based inSided platform for community interaction has announced a €6 million Series A funding round, anchored by the international startup capital firm Ventech and including Fortino Capital and henQ.

The investment comes after winning over big business clients and quickly expanding throughout Europe.

One of the top platforms and service providers for client communities is inSided, which was created in 2010.

The Dutsch start-up assists its customers in increasing profitability and closeness with their customers.

Businesses can connect with their customers using inSided. Customers may ask questions, discover answers, co-create, share experiences, and give product and service ratings with inSided.

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Competition Landscape in the Community Engagement Platform Market

Key players in the community engagement platform market are focusing on product innovation and strategic partnerships with the regional vendors to collaborate for offering advanced community engagement platform solution and services to effectively conduct online surveys.

With a market share of over 15%, Higher Logic ranks among the top global primary manufacturers of community engagement software, along with Granicus and other significant players.

Key players

  • Vanilla Forums
  • Hivebrite
  • Higher Logic
  • Discourse
  • Mobilize
  • Breezio
  • Bang the Table

Recent Developments

  • Unstop, a platform that facilitates community engagement and hiring for students and graduates, successfully raised $5 million in its inaugural funding round in August 2023. The funding was spearheaded by Mynavi, a prominent job board and HRTech company in Japan.
  • The City of Plattsburgh unveiled a new digital community engagement platform called my.cityofplattsburgh-ny.gov in March 2023. This platform is powered by CitizenLab and aims to enhance citizen participation and involvement in local matters.
  • In June 2022, Hero MotoCorp, a leading two-wheeler manufacturer, introduced a novel community riding platform designed specifically for owners of its Xpulse bike. Named the XCLAN platform, it stands as the official Xpulse owners club, offering a space for bike owners to connect with one another, form a community, and foster friendships among both new and seasoned riders.
  • March 2023 marks the official relaunch of Social Pinpoint, an innovative online community engagement platform aimed at revolutionizing and streamlining the consultation process. The relaunch comes after the acquisition of The HiVE, a prominent community engagement platform.
  • The City of Fremont made an announcement in August 2022 regarding the introduction of a novel digital community engagement platform known as "MyFremont." This platform is designed to act as an online hub where community members can interact with each other, stay informed about community projects, plans, and events, and provide feedback on upcoming City initiatives.
  • Breezio, a modern approach to online communities, provides solutions built for non-profits and associations, customer communities and user groups and collaboration communities.
  • The Alliance of Community Health Plans (ACHP) leverages their Higher Logic communities to drive internal efficiencies, save staff time and create a user-friendly member experience. This upgrade to Higher Logic Thrive Platform made members' experience even better, improving navigation and increasing community activities and replies.

Report Scope

Report Attribute Details
Growth Rate CAGR of 16.3% from 2023 to 2033
Base Year for Estimation 2022
Historical Data 2018 to 2022
Forecast Period 2023 to 2033
Quantitative Units Revenue in US$ million, Volume in Kilotons and CAGR from 2023 to 2033
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Segments Covered
  • Component
  • Deployment Mode
  • Industry
  • Region
Regions Covered
  • North America
  • Latin America
  • Asia Pacific
  • The Middle East and Africa
  • Europe
Key Countries Profiled
  • United States
  • Canada
  • Brazil
  • Argentina
  • Germany
  • United Kingdom
  • France
  • Spain
  • Italy
  • Nordics
  • BENELUX
  • Australia & New Zealand
  • China
  • India
  • ASEAN
  • GCC
  • South Africa
Key Companies Profiled
Customization Available Upon Request

Key Segments Profiled in the Community Engagement Platform Market Survey

By Component:

  • Community Engagement Platform
  • Services
  • Professional Services
  • Consulting
  • Training and Education
  • Support and Maintenance
  • Managed Services

By Deployment Mode:

  • Cloud-Based
  • On-Premises

By Industry:

  • BFSI
  • Government and Public Utilities
  • Healthcare and Hospitality
  • Retail
  • Manufacturing
  • Education
  • Media and Entertainment
  • Others

By Region:

  • North America
  • Latin America
  • Asia Pacific
  • The Middle East and Africa
  • Europe

Frequently Asked Questions

What is the Current Market Size?

In 2023, the market is estimated to be worth US$ 608,4 million.

What is the Market's Estimation In 2033?

By 2033, the market is expected to reach US$ 2,761.9 million.

What is the Community Engagement Platform Market CAGR?

The market to endure at a 16.3% CAGR through 2033.

What is the Key Trend in the Community Engagement Platform Market?

Rising demand for online civic participation boosts platform development.

What is the Share of the Europe Market?

With a share of 21.3%, the market in Europe is expected to experience rapid expansion.

What is the North America Economic Future Outlook?

With a 25.2% share of the global market, North America dominates.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Component

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Component, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Component, 2023 to 2033

        5.3.1. Community Engagement Platform

        5.3.2. Services

            5.3.2.1. Consulting

            5.3.2.2. Training and Education

            5.3.2.3. Support and Maintenance

        5.3.3. Managed Services

    5.4. Y-o-Y Growth Trend Analysis By Component, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Component, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Deployment Mode

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Deployment Mode, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Deployment Mode, 2023 to 2033

        6.3.1. Cloud-Based

        6.3.2. On-Premises

    6.4. Y-o-Y Growth Trend Analysis By Deployment Mode, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Deployment Mode, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Industry

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) Analysis By Industry , 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Industry , 2023 to 2033

        7.3.1. BFSI

        7.3.2. Government and Public Utilities

        7.3.3. Healthcare and Hospitality

        7.3.4. Retail

        7.3.5. Manufacturing

        7.3.6. Education

        7.3.7. Media and Entertainment

        7.3.8. Others

    7.4. Y-o-Y Growth Trend Analysis By Industry , 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Industry , 2023 to 2033

8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022

    8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Western Europe

        8.3.4. Eastern Europe

        8.3.5. South Asia and Pacific

        8.3.6. East Asia

        8.3.7. Middle East and Africa

    8.4. Market Attractiveness Analysis By Region

9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. USA

            9.2.1.2. Canada

        9.2.2. By Component

        9.2.3. By Deployment Mode

        9.2.4. By Industry

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Component

        9.3.3. By Deployment Mode

        9.3.4. By Industry

    9.4. Key Takeaways

10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Rest of Latin America

        10.2.2. By Component

        10.2.3. By Deployment Mode

        10.2.4. By Industry

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Component

        10.3.3. By Deployment Mode

        10.3.4. By Industry

    10.4. Key Takeaways

11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. UK

            11.2.1.3. France

            11.2.1.4. Spain

            11.2.1.5. Italy

            11.2.1.6. Rest of Western Europe

        11.2.2. By Component

        11.2.3. By Deployment Mode

        11.2.4. By Industry

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Component

        11.3.3. By Deployment Mode

        11.3.4. By Industry

    11.4. Key Takeaways

12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. Poland

            12.2.1.2. Russia

            12.2.1.3. Czech Republic

            12.2.1.4. Romania

            12.2.1.5. Rest of Eastern Europe

        12.2.2. By Component

        12.2.3. By Deployment Mode

        12.2.4. By Industry

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Component

        12.3.3. By Deployment Mode

        12.3.4. By Industry

    12.4. Key Takeaways

13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. India

            13.2.1.2. Bangladesh

            13.2.1.3. Australia

            13.2.1.4. New Zealand

            13.2.1.5. Rest of South Asia and Pacific

        13.2.2. By Component

        13.2.3. By Deployment Mode

        13.2.4. By Industry

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Component

        13.3.3. By Deployment Mode

        13.3.4. By Industry

    13.4. Key Takeaways

14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. China

            14.2.1.2. Japan

            14.2.1.3. South Korea

        14.2.2. By Component

        14.2.3. By Deployment Mode

        14.2.4. By Industry

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Component

        14.3.3. By Deployment Mode

        14.3.4. By Industry

    14.4. Key Takeaways

15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Country

            15.2.1.1. GCC Countries

            15.2.1.2. South Africa

            15.2.1.3. Israel

            15.2.1.4. Rest of MEA

        15.2.2. By Component

        15.2.3. By Deployment Mode

        15.2.4. By Industry

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Component

        15.3.3. By Deployment Mode

        15.3.4. By Industry

    15.4. Key Takeaways

16. Key Countries Market Analysis

    16.1. USA

        16.1.1. Pricing Analysis

        16.1.2. Market Share Analysis, 2022

            16.1.2.1. By Component

            16.1.2.2. By Deployment Mode

            16.1.2.3. By Industry

    16.2. Canada

        16.2.1. Pricing Analysis

        16.2.2. Market Share Analysis, 2022

            16.2.2.1. By Component

            16.2.2.2. By Deployment Mode

            16.2.2.3. By Industry

    16.3. Brazil

        16.3.1. Pricing Analysis

        16.3.2. Market Share Analysis, 2022

            16.3.2.1. By Component

            16.3.2.2. By Deployment Mode

            16.3.2.3. By Industry

    16.4. Mexico

        16.4.1. Pricing Analysis

        16.4.2. Market Share Analysis, 2022

            16.4.2.1. By Component

            16.4.2.2. By Deployment Mode

            16.4.2.3. By Industry

    16.5. Germany

        16.5.1. Pricing Analysis

        16.5.2. Market Share Analysis, 2022

            16.5.2.1. By Component

            16.5.2.2. By Deployment Mode

            16.5.2.3. By Industry

    16.6. UK

        16.6.1. Pricing Analysis

        16.6.2. Market Share Analysis, 2022

            16.6.2.1. By Component

            16.6.2.2. By Deployment Mode

            16.6.2.3. By Industry

    16.7. France

        16.7.1. Pricing Analysis

        16.7.2. Market Share Analysis, 2022

            16.7.2.1. By Component

            16.7.2.2. By Deployment Mode

            16.7.2.3. By Industry

    16.8. Spain

        16.8.1. Pricing Analysis

        16.8.2. Market Share Analysis, 2022

            16.8.2.1. By Component

            16.8.2.2. By Deployment Mode

            16.8.2.3. By Industry

    16.9. Italy

        16.9.1. Pricing Analysis

        16.9.2. Market Share Analysis, 2022

            16.9.2.1. By Component

            16.9.2.2. By Deployment Mode

            16.9.2.3. By Industry

    16.10. Poland

        16.10.1. Pricing Analysis

        16.10.2. Market Share Analysis, 2022

            16.10.2.1. By Component

            16.10.2.2. By Deployment Mode

            16.10.2.3. By Industry

    16.11. Russia

        16.11.1. Pricing Analysis

        16.11.2. Market Share Analysis, 2022

            16.11.2.1. By Component

            16.11.2.2. By Deployment Mode

            16.11.2.3. By Industry

    16.12. Czech Republic

        16.12.1. Pricing Analysis

        16.12.2. Market Share Analysis, 2022

            16.12.2.1. By Component

            16.12.2.2. By Deployment Mode

            16.12.2.3. By Industry

    16.13. Romania

        16.13.1. Pricing Analysis

        16.13.2. Market Share Analysis, 2022

            16.13.2.1. By Component

            16.13.2.2. By Deployment Mode

            16.13.2.3. By Industry

    16.14. India

        16.14.1. Pricing Analysis

        16.14.2. Market Share Analysis, 2022

            16.14.2.1. By Component

            16.14.2.2. By Deployment Mode

            16.14.2.3. By Industry

    16.15. Bangladesh

        16.15.1. Pricing Analysis

        16.15.2. Market Share Analysis, 2022

            16.15.2.1. By Component

            16.15.2.2. By Deployment Mode

            16.15.2.3. By Industry

    16.16. Australia

        16.16.1. Pricing Analysis

        16.16.2. Market Share Analysis, 2022

            16.16.2.1. By Component

            16.16.2.2. By Deployment Mode

            16.16.2.3. By Industry

    16.17. New Zealand

        16.17.1. Pricing Analysis

        16.17.2. Market Share Analysis, 2022

            16.17.2.1. By Component

            16.17.2.2. By Deployment Mode

            16.17.2.3. By Industry

    16.18. China

        16.18.1. Pricing Analysis

        16.18.2. Market Share Analysis, 2022

            16.18.2.1. By Component

            16.18.2.2. By Deployment Mode

            16.18.2.3. By Industry

    16.19. Japan

        16.19.1. Pricing Analysis

        16.19.2. Market Share Analysis, 2022

            16.19.2.1. By Component

            16.19.2.2. By Deployment Mode

            16.19.2.3. By Industry

    16.20. South Korea

        16.20.1. Pricing Analysis

        16.20.2. Market Share Analysis, 2022

            16.20.2.1. By Component

            16.20.2.2. By Deployment Mode

            16.20.2.3. By Industry

    16.21. GCC Countries

        16.21.1. Pricing Analysis

        16.21.2. Market Share Analysis, 2022

            16.21.2.1. By Component

            16.21.2.2. By Deployment Mode

            16.21.2.3. By Industry

    16.22. South Africa

        16.22.1. Pricing Analysis

        16.22.2. Market Share Analysis, 2022

            16.22.2.1. By Component

            16.22.2.2. By Deployment Mode

            16.22.2.3. By Industry

    16.23. Israel

        16.23.1. Pricing Analysis

        16.23.2. Market Share Analysis, 2022

            16.23.2.1. By Component

            16.23.2.2. By Deployment Mode

            16.23.2.3. By Industry

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By Component

        17.3.3. By Deployment Mode

        17.3.4. By Industry

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. Salesforce

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segments

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

        18.1.2. Microsoft

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segments

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

        18.1.3. IBM

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segments

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

        18.1.4. Oracle

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segments

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

        18.1.5. SAP

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segments

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

        18.1.6. Adobe

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segments

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

        18.1.7. Hootsuite

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segments

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

        18.1.8. Sprout Social

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segments

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

        18.1.9. Lithium Technologies

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segments

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

        18.1.10. Vanilla Forums

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segments

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

        18.1.11. Higher Logic

            18.1.11.1. Overview

            18.1.11.2. Product Portfolio

            18.1.11.3. Profitability by Market Segments

            18.1.11.4. Sales Footprint

            18.1.11.5. Strategy Overview

                18.1.11.5.1. Marketing Strategy

        18.1.12. Get Satisfaction

            18.1.12.1. Overview

            18.1.12.2. Product Portfolio

            18.1.12.3. Profitability by Market Segments

            18.1.12.4. Sales Footprint

            18.1.12.5. Strategy Overview

                18.1.12.5.1. Marketing Strategy

        18.1.13. Telligent Systems

            18.1.13.1. Overview

            18.1.13.2. Product Portfolio

            18.1.13.3. Profitability by Market Segments

            18.1.13.4. Sales Footprint

            18.1.13.5. Strategy Overview

                18.1.13.5.1. Marketing Strategy

        18.1.14. Jive Software

            18.1.14.1. Overview

            18.1.14.2. Product Portfolio

            18.1.14.3. Profitability by Market Segments

            18.1.14.4. Sales Footprint

            18.1.14.5. Strategy Overview

                18.1.14.5.1. Marketing Strategy

        18.1.15. MyFeelBack

            18.1.15.1. Overview

            18.1.15.2. Product Portfolio

            18.1.15.3. Profitability by Market Segments

            18.1.15.4. Sales Footprint

            18.1.15.5. Strategy Overview

                18.1.15.5.1. Marketing Strategy

        18.1.16. Zimbra

            18.1.16.1. Overview

            18.1.16.2. Product Portfolio

            18.1.16.3. Profitability by Market Segments

            18.1.16.4. Sales Footprint

            18.1.16.5. Strategy Overview

                18.1.16.5.1. Marketing Strategy

        18.1.17. Verint Systems

            18.1.17.1. Overview

            18.1.17.2. Product Portfolio

            18.1.17.3. Profitability by Market Segments

            18.1.17.4. Sales Footprint

            18.1.17.5. Strategy Overview

                18.1.17.5.1. Marketing Strategy

        18.1.18. Nice Systems

            18.1.18.1. Overview

            18.1.18.2. Product Portfolio

            18.1.18.3. Profitability by Market Segments

            18.1.18.4. Sales Footprint

            18.1.18.5. Strategy Overview

                18.1.18.5.1. Marketing Strategy

        18.1.19. Clarabridge

            18.1.19.1. Overview

            18.1.19.2. Product Portfolio

            18.1.19.3. Profitability by Market Segments

            18.1.19.4. Sales Footprint

            18.1.19.5. Strategy Overview

                18.1.19.5.1. Marketing Strategy

19. Assumptions & Acronyms Used

20. Research Methodology

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