The global community engagement platform market is predicted to garner a revenue of about USD 2,761.9 million by 2033, up from USD 608.4 million in 2023 with a CAGR of 16.3% during the forecast period.
The adoption of community engagement platform has been gaining momentum as the platform provides a safe and accessible place for people to contribute to the conversation free from the limitations of a public forum.
The platform drives more leads, improves brand loyalty, and increases user retention. In addition to this, businesses are continuously incorporating community engagement strategies to improve their marketing activities. The continuous rise in adoption of community engagement platforms to increase brand awareness & loyalty among customers is anticipated to augment the community engagement platform market growth during the forecast period.
| Report Attribute | Details |
|---|---|
| Community Engagement Platform Market Value (2023) | USD 608.4 million |
| Community Engagement Platform Market Anticipated Forecast Value (2033) | USD 2,761.9 million |
| Community Engagement Platform Market Projected Growth Rate (2023 to 2033) | 16.3% |
It has become very critical to communicate and provide the right people with the most accurate information during the pandemic and a community engagement platform is an easy way to quickly communicate relevant, accurate information across a wide variety of audiences.
Amid covid-19, the community engagement platform market outlook is positively impacted by various industry verticals including government, education, entertainment, sports and among others. The platform includes a number of tools that can be used to facilitate communication with citizens via all their preferred channels – from email to SMS, or from fax to voice and also able to facilitate posting to social media to further increase engagement.
The rising adoption of community engagement platforms by government authorities would as well propel the growth of the community engagement platform market.
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The Need to Increase Visibility and Understanding between Communities
With the global rise in deepening and expanding public engagement, the importance of community engagement platform has become pivotal for well-functioning and achieving better decisions, in turn positively impacting the community engagement platform market outlook.
The platform enables healthy relationships between business entities and communities and make community engagement not only desirable, but necessary and viable to lead to more equitable, sustainable decisions and improve the livability of local communities. Community engagement platform increases the visibility and understanding of issues and empowers communities to have their say over decisions that affect their lives, their towns, cities and neighborhoods.
Thus, community engagement is important for individuals, public organizations, and governments alike, encouraging many to opt for the same.
Increasing Adoption of Community Engagement Platform among Government Organizations
In order to have a functioning, thriving, and productive relationship between citizens and government, there needs to be a collaborative platform for both the entities to develop, share, and execute the decisions.
The platform allows citizens to stay engaged in ongoing community improvement efforts, legislative decisions, and available resources, which primarily impacts people’s lives. Hence, fuels the demand for community engagement platforms worldwide. Moreover, the market growth is further propelled by the fact that the platform helps to manage and analyze the results to determine where improvements can be made.
FMI anticipated that by 2033, North America could lead the community engagement platform market, primarily because it currently holds a significant global market share of 25.2%. This dominance is a result of the region's increasing acceptance of such solutions and substantial investments in research and development.
The region’s expanding community engagement platform market share can also be owed to high demand for a seamless community experience witnessed from the end-users and the increasing implementation of community engagement platform by various enterprises in the region.
Principal Consultant
Following North America's lead, the Europe community engagement platform market is expected to undergo significant growth, as it already held a share of 21.3% in 2022. In the Mission for Climate Change Adaptation Find accessible translations, local and regional levels are where citizen and local stakeholder engagement is organized in the first place.
The Mission is urged by Horizon Europe to mandate that participating regions and their partner organizations set up systems to guarantee the active participation of local stakeholders and residents.
Beginning in 2022, the Mission Implementation Platform develops services on participation, citizen engagement, and governance, including capacity building for local officials and civil society, participation methods, and inclusion approaches.
These services help mobilize support and engagement from citizens. Through accessible communication, co-creation, and bottom-up identification of adaptation priorities, the services enable regions and communities to continuously engage residents.
Additionally, the platform ought to assist in establishing specific procedures for involving individuals, like peer parliaments or citizens' assemblies.
Numerous start-ups are taking birth in the community engagement platform market who are likely to shape the market trends over the forecast period.
Example:
The Amsterdam-based inSided platform for community interaction has announced a €6 million Series A funding round, anchored by the international startup capital firm Ventech and including Fortino Capital and henQ.
The investment comes after winning over big business clients and quickly expanding throughout Europe.
One of the top platforms and service providers for client communities is inSided, which was created in 2010.
The Dutsch start-up assists its customers in increasing profitability and closeness with their customers.
Businesses can connect with their customers using inSided. Customers may ask questions, discover answers, co-create, share experiences, and give product and service ratings with inSided.
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Key players in the community engagement platform market are focusing on product innovation and strategic partnerships with the regional vendors to collaborate for offering advanced community engagement platform solution and services to effectively conduct online surveys.
With a market share of over 15%, Higher Logic ranks among the top global primary manufacturers of community engagement software, along with Granicus and other significant players.
Recent Developments
| Report Attribute | Details |
|---|---|
| Growth Rate | CAGR of 16.3% from 2023 to 2033 |
| Base Year for Estimation | 2022 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in USD million, Volume in Kilotons and CAGR from 2023 to 2033 |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
| Segments Covered | Component, Deployment Mode, Industry, Region |
| Regions Covered | North America; Latin America; Asia Pacific; The Middle East and Africa; Europe |
| Key Countries Profiled | United States, Canada, Brazil, Argentina, Germany, United Kingdom, France, Spain, Italy, Nordics, BENELUX, Australia & New Zealand, China, India, ASEAN, GCC, South Africa |
| Key Companies Profiled | Vanilla Forums; Hivebrite; Higher Logic; Discourse; Mobilize; Breezio; Bang the Table |
| Customization | Available Upon Request |
In 2023, the market is estimated to be worth USD 608,4 million.
By 2033, the market is expected to reach USD 2,761.9 million.
The market to endure at a 16.3% CAGR through 2033.
Rising demand for online civic participation boosts platform development.
With a share of 21.3%, the market in Europe is expected to experience rapid expansion.
With a 25.2% share of the global market, North America dominates.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Component 5.1. Community Engagement Platform 5.2. Services 5.2.1. Consulting 5.2.2. Training and Education 5.2.3. Support and Maintenance 5.3. Managed Services 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Deployment Mode 6.1. Cloud-Based 6.2. On-Premises 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Industry 7.1. BFSI 7.2. Government and Public Utilities 7.3. Healthcare and Hospitality 7.4. Retail 7.5. Manufacturing 7.6. Education 7.7. Media and Entertainment 7.8. Others 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. North America 8.2. Latin America 8.3. Western Europe 8.4. Eastern Europe 8.5. South Asia and Pacific 8.6. East Asia 8.7. Middle East and Africa 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. Key Countries Market Analysis 17. Market Structure Analysis 18. Competition Analysis 18.1. Salesforce 18.2. Microsoft 18.3. IBM 18.4. Oracle 18.5. SAP 18.6. Adobe 18.7. Hootsuite 18.8. Sprout Social 18.9. Lithium Technologies 18.10. Vanilla Forums 18.11. Higher Logic 18.12. Get Satisfaction 18.13. Telligent Systems 18.14. Jive Software 18.15. MyFeelBack 18.16. Zimbra 18.17. Verint Systems 18.18. Nice Systems 18.19. Clarabridge 19. Assumptions & Acronyms Used 20. Research Methodology
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Community Engagement Platform Market
