The 2022 to 2032 period is expected to bring a steady 4.4% CAGR to the global commercial drink mixers market. By 2022 end, the market’s valuation is poised to reach USD 784.5 Million. By the end of 2032, a USD 1208.1 million valuation is likely.
Commercial drink mixers are liquid non-alcoholic products that are primarily used for adding volume and flavor to cocktails. Popular commercial drink mixers include club soda, ginger ale, tonic water, sour mixes, bitters, and grenadine. In addition to making cocktails, commercial drink mixers can be also used to enhance the taste of alcoholic beverages such as rum, vodka, whiskey, and gin.
Around the world, commercial drink mixers are used in bars, pubs, and other establishments where alcohol is served. More and more consumers of alcohol are turning to these mixers, which can be used to make alcoholic beverages savory, sour, or sweet. Some consumers may also prefer mixers owing to their ability to change drinks’ consistencies and textures.
Nowadays, many commercial drink mixer brands are selling their products across physical and online retail stores. Until a few years ago, the majority of these products were purchased exclusively by drinking establishments.
However, the pandemic transformed this trend as bars, pubs, and restaurants were forced to stay closed for extended periods. Players in the commercial drink mixers saw this as an opportunity and made their products available for consumers on different distribution channels.
As a result of these developments, consumers became more aware of commercial drink mixers and began to purchase them for use at home as well. Once lockdown restrictions were lifted, drinking establishments reopened their doors to customers and set in motion the rapid expansion of the commercial drink mixers industry. As consumers continue to become more aware of commercial drink mixers and their uses, FMI anticipates further market expansion.
Both prominent and emerging market players have leveraged the power of social media to raise awareness of their products among consumers. Additionally, they have started to pay more attention to packaging to enhance their products’ visual appeal. Investors have also been keen on backing this market for making the most of potential opportunities.
For instance, in March 2021, Jimmy’s Cocktails, one of the leading names in India’s commercial drink mixers industry, raised Rs. 6 crores. Radiohead Brands, the parent company of Jimmy’s Cocktails, raised the money in a pre-series funding round, which was led by the likes of Keki Mistry, the CEO of HDFC Ltd., and Vinay Agarwal, the Director of First State Stewart Asia.
| Attributes | Key Insights |
|---|---|
| Global Commercial Drink Mixers Market Estimated Size (2022E) | USD 784.5 Million |
| Projected Market Valuation (2032F) | USD 1208.1 Million |
| Value-based CAGR (2022 to 2032) | 4.4% |
| Market Share of the USA | 25.83% |
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During the 2017 to 2021 historical period, the global commercial drink mixers industry is estimated to have expanded significantly, especially after most of the world eased lockdown restrictions.
By this time, consumers had already started to use commercial drink mixers at home, which had given the market a much-needed boost. As public drinking establishments started to operate again, consumers rushed to them and as a result, demand for commercial drink mixers skyrocketed.
During the forecast period, FMI expects the market to keep expanding as consumers of alcohol are set to fuel demand for commercial drink mixers. Also, packaging innovations and clever marketing strategies are likely to promote the use of commercial drink mixers at home.
Online delivery platforms are anticipated to contribute immensely to market expansion in the next ten years as these platforms make it easy for consumers to purchase their preferred products. For instance, Swiggy, a prominent online food delivery service in India, offers commercial drink mixers in Swiggy Instamart. Consumers can opt for quick 15-minute deliveries on the platform, which makes shopping for commercial drink mixers convenient.
According to FMI, several crucial factors are responsible for driving the commercial drink mixers industry. FMI’s leading analysts have evaluated emerging opportunities, market restraints, and potential threats that are likely to impact market expansion.
The drivers, restraints, opportunities, and threats (DROTs) identified are as follows:
DRIVERS
RESTRAINTS
OPPORTUNITIES
THREATS
“Increasing Demand for Cocktails Set to Drive Sales of Commercial Drink Mixers in the USA”
North America holds approximately 38% of the global commercial drink mixers market share. The USA market accounts for around 68% of the North American commercial drink mixers industry.
The USA is home to thousands of bars, restaurants, and nightclubs. The majority of commercial drink mixers are used across these public drinking establishments owing to the high demand for cocktails.
“Cultural Significance of Alcohol Consumption to Impact Demand for Commercial Drink Mixers in the UK”
Europe accounts for approximately 40% of the global commercial drink mixers market, and the UK is predicted to spearhead the European market during the forecast period. The UK has a 22% share in the Europe commercial drink mixers industry, and its market is valued at USD 69.1 Million.
In the UK, the consumption of alcoholic beverages is slated to increase in the coming years due to their cultural significance. As a result, the UK commercial drink mixers industry is poised to benefit.
“Expansion of French Tourism Help Broaden the Field of Commercial Drink Mixers”
France’s commercial drink mixers market is predicted to experience expansion during the forecast period owing to factors such as bars and pubs promoting the combination of liquor with mixers and the rising popularity of cocktails.
The country also happens to be one of the most popular tourist destinations in Europe. Over the next ten years, the French tourism industry is set for rapid growth, and this would have a positive impact on the country’s commercial drink mixers industry.
“Rising Disposable Income and Increasing Popularity of Mixers to Drive India”
In recent years, India’s growth in the commercial drink mixers industry has been significant. This is due to a number of factors including the growing popularity of mixed drinks and the increasing disposable income in the country.
There are a wide variety of commercial drink mixers available in the Indian market, ranging from simple fruit juices to more complex syrups and liqueurs. The most popular type of drink mixer in India is fruit juice, which is used to make a wide variety of mixed drinks.
The growing popularity of mixed drinks in India has led to an increasing demand for commercial drink mixers. As a result, many companies have started to produce and sell commercial drink mixers specifically for this market.
“Growing Use of Club Soda as a Mixer with Various Alcoholic Beverages to Boost Sales”
Club soda is predicted to experience the largest growth by product category between 2022 and 2032, registering a steady 4.4% CAGR. The growing popularity of club soda among consumers around the globe is promoting market expansion.
The significant use of cocktail mixers with alcoholic beverages such as vodka and gin is the segment's main driver. In addition, the industry growth of club soda is attributed to the resurgence of cocktail traditions among young people in both developed and emerging economies, as well as the increased demand for premium spirits.
“Rising Public Awareness of Tonic Water’s Health Benefits to Increase its Popularity as a Drink Mixer”
The segment that sold tonic water had the biggest revenue share in 2022. The expansion of the industry is being driven by the global trend toward utilizing more tonic water in beverages. The fact that tonic water contains the medicine quinine, which is used to treat malaria and babesiosis, further contributes to its widespread use as a healthy beverage.
Additionally, the market is expected to grow in the approaching years due to a variety of tonic water's health advantages. The manufacturers of tonic water also offer diverse product ranges with flavoring and sweeteners.
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The global market for cocktail mixers is highly fragmented and houses a large number of international and local companies. Many companies are focusing on providing unique options to their consumers by launching new products. Some of the renowned companies are focusing on technological developments to strengthen their positions.
For instance
| Attribute | Details |
|---|---|
| Estimated Market Size (2022) | USD 784.5 Million |
| Projected Market Valuation (2032) | USD 1208.1 Million |
| Value-based CAGR (2022 to 2032) | 4.4% |
| Forecast Period | 2022 to 2032 |
| Historical Data Available for | 2017 to 2021 |
| Market Analysis | Value (USD Million) |
| Key Regions Covered | North America; Europe; Asia Pacific; Middle East & Africa (MEA); Central & South America |
| Key Countries Covered | The USA, Canada, Mexico, Germany, The UK, France, Italy, Spain, China, Japan, India, South Korea, Australia, Brazil, Argentina, South Africa, UAE |
| Key Segments Covered | Product Type, Region |
| Key Companies Profiled | Fever-Tree; The London Essence Company; Keurig Dr. Pepper, Inc.; The Coca-Cola Company; THOMAS HENRY GMBH; East Imperial; Fentimans; Q MIXERS; Britvic; White Rock Products Corporation; Bartisans; Three Cents |
| Report Coverage | Market forecast, Company Share Analysis, Competitive Landscape, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The commercial drink mixers industry is estimated to be valued at USD 784.5 Million by the end of 2022.
The commercial drink mixers industry is expected to rise at a steady CAGR of 4.4% in the forecast period.
The North American commercial drink mixers industry is expected to have a 38% share in the global market by 2022 end, which is likely to grow bigger as the US market is poised to experience further expansion from 2022 to 2032.
The US, the UK, and France are the major countries driving demand for commercial drink mixers.
Fever-Tree, The London Essence Company, Keurig Dr. Pepper, Inc., The Coca-Cola Company, THOMAS HENRY GMBH, East Imperial, Fentimans, Q MIXERS, Britvic, White Rock Products Corporation, Bartisans, and Three Cents are the key players in the market.
The global commercial drink mixers industry is anticipated to go beyond USD 1208.1 Million by the end of 2032.
| Market Size, 2024 | USD 19,577.00 million |
|---|---|
| Market Size, 2034 | USD 40,916.00 million |
| Value CAGR (2024 to 2034) | 10.90% |
| Market CAGR (2023 to 2033) | 6% |
|---|---|
| Market Size (2023) | USD 18.822 billion |
| Market Size (2033) | USD 33.247 billion |
| Market Size Value in 2022 | USD 35.2 Billion |
|---|---|
| Market Forecast Value in 2032 | USD 53.1 Billion |
| Growth Rate (2022 to 2032) | 4.2% CAGR |
| Market Size (2022E) | USD 50.0 Billion |
|---|---|
| Market Projected Size (2032F) | USD 94.0 Billion |
| Value CAGR (2022 to 2032) | 6.5 |
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