Commercial Chicken Plucker Market

Commercial Chicken Plucker Market Outlook (2023 to 2033)

The commercial chicken plucker market size is projected to reach US$ 310 million in 2023. Owing to the growing consumption of chicken products, the market is expected to surpass US$ 587 million by 2033. The sales of commercial chicken pluckers are expected to rise at a CAGR of 6.6% during the forecast period.

The industry is a small but growing niche. It is generally used in the food processing business, including small-scale poultry operations. The traditional technique of preparing meat is transformed by the commercial chicken plucker. The hand-plucking process takes a long time, is exhausting, and is messy. Since it removes chicken feathers with ease, commercial chicken pluckers are in greater demand. The industry is expanding at a respectable rate as a consequence of many causes, including:

• Since commercial chicken pluckers are far faster than conventional methods, they have emerged as excellent substitutes for them.
• Commercial chicken pluckers are gaining popularity as an alternative to conventional harvesting methods due to their capacity to save labor costs and boost productivity.
• Growing government support for the use of manufacturing equipment in developing countries coupled with rising processed food consumption.
• Demand for commercial food equipment is rising as homes, hotels, restaurants, and food processing facilities use chicken meat to prepare various cuisines.
• A typical commercial chicken plucker just needs a few minutes to de-feather a chicken. As a result, they facilitate time savings when slaughtering many chickens.
• A recent trend in cooperation between meat processing businesses and equipment manufacturers is expected to support the growth of the slaughtering equipment sector.
• More manufacturers are joining the market with a range of models and features as the demand for commercial chicken pluckers intensifies.

Historical Scenario and Latest Statistics for the Commercial Chicken Plucker Market

The commercial chicken plucker market is projected to register a CAGR of 6.6% between 2023 and 2033. Historically, the market presented moderate growth from 2016 to 2022, exhibiting a CAGR of 5.9%.

Regardless of the increasing vegan trend, many people have been found to still be eating meat and poultry products. This tendency is noticeable in many countries where it is believed that a significant portion of the population has moved to a plant-based diet. Given the various health benefits of food items containing chicken flesh, there is a surge in demand for commercial chicken pluckers. Several more nutrients that are present in chicken meat products also support the health of the reproductive system and the brain.

• Short Term (2023 to 2026): The millennial population is on the rise. This is expected to lead to an increase in demand for processed chicken products such as ready-to-eat and ready-to-cook meats. The industry is also predicted to rise as a result of the expansion of buying habits while on the go.
• Medium Term (2026 to 2029): Rising demand for premium poultry meat, a reduction in carbon footprint, and significant technological investment are among the main factors projected to propel market expansion.
• Long Term (2029 to 2033): Advanced chicken pluckers are becoming more prominent. This is likely to provide manufacturers with profitable prospects over the forecast period. Given that automated commercial chicken pluckers are more efficient and compassionate than manual ones, demand is anticipated to increase.

These factors are anticipated to support a 1.9X increase in the commercial chicken plucker market between 2023 and 2033. The market is projected to be worth US$ 587 million by the end of 2033, according to FMI analysts.

Market-o-Nomics: The Commercial Chicken Plucker Market Key Trends and Opportunities

The industry is expected to grow as demand for processed poultry products increases. The increased demand for convenience meals and the rising consumption of processed chicken are both expected to increase the need for commercial plucking equipment. Since red meat consumption drops due to health concerns, there is likely be an increase in demand for chicken products with high amounts of protein. For processed poultry products, high-quality commercial chicken plucker equipment is required, which is projected to drive market expansion.

Chicken pluckers are being used by fast food restaurants promptly to satisfy customer demand fast and efficiently. Popular fast food chains like KFC, McDonald's Corporation, Taco Bell and Domino's are expanding their footprint into new countries. Over the forecast period, this is anticipated to increase the deployment of commercial chicken pluckers.

The manufacturers of commercial chicken pluckers concentrate on developing advanced de-feathering equipment. The primary opportunity for market expansion is the creation of automated commercial chicken pluckers and the rising importance of food safety and cleanliness. The demand is also expected to rise since automated commercial chicken pluckers are more effective and humane than manual pluckers.

Owing to this newly created machinery, several food products made of chicken meat now have extended shelf life. Additionally, market advancements help items retain the majority of their nutrients while reducing quality loss and avoiding disease contamination. Therefore, the industry's innovative concepts are anticipated to boost demand for its devices.

Nandini Roy Choudhury

Principal Consultant

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Segmentation Analysis of the Commercial Chicken Plucker Market

Horizontal Commercial Chicken Pluckers to Record High Revenue

The market is expected to be dominated by a horizontal plucker segment during the projected period. There is a rising demand for horizontal commercial chicken pluckers as a result of technical developments in commercial pluckers and the inclusion of automated equipment operations. The main shaft moves the revolving plate directly as it rotates in a horizontal direction. This concept differentiates between horizontal and vertical retraction systems.

The horizontal circular plucker has the advantage that the installation number of the rotary drums is significantly reduced by using a circular processing method. With this type of commercial chicken pluckers, the cost is decreased, the space is saved, and the degree of poultry processing is controllable. Additionally, since the horizontal circular plucker uses little power, the necessary power can be provided by a standard civil power supply, greatly expanding the range of applications. Therefore, end-users prefer using commercial horizontal chicken pluckers, which is likely to lead to market expansion.

A Growing Emphasis on Speeding up the Chicken Plucking Process is Encouraging the Adoption of Automatic Pluckers

The semi-automatic chicken pluckers segment now controls a sizeable portion of the global market based on the operating mode. The automatic equipment, however, is expected to develop rapidly in terms of CAGR throughout the forecast period, according to FMI. This is due to the increased usage of commercial chicken pluckers in poultry farms, slaughterhouses, and food processing facilities.

Despite being an expensive choice, de-feathering chicken is easily accomplished by utilizing automatic chicken pluckers. With little to no user involvement, these machines can complete the full chicken-plucking process in as little as two minutes. Hence, several end users are indicating a desire to deploy these devices in their facilities to increase overall production and decrease manpower needs.

Brief about Key Countries Leading Market Growth

The proliferation of the Fast Food Industry Characterizes the USA as a Promising Commercial Chicken Plucker Market

North America is anticipated to have significant growth over the projection period as a result of urbanization and the proliferation of fast food and restaurant chain. The USA is likely to dominate the market as the nation is the birthplace of the fast food industry. Market participants cope with the varied consumers' need for processed meat in the country.

In this country, there is a considerable demand for processed foods, notably processed meat. To accommodate this demand, local manufacturers are developing state-of-the-art chicken slaughtering and plucking equipment. The National Chicken Council predicts that in 2023, an average person will consume 99.6 pounds of chicken. The sales of chicken pluckers throughout the nation are likely to increase as a result. This is predicted to fuel the growth of the USA commercial chicken plucker market during the forecast period.

Given its high protein content, chicken is one of the significant meal components in the nation. Thus, manufacturers are using perfect techniques to promptly deliver commercial poultry pluckers to satisfy the market's demand for meat products. By 2020, there are likely to be 4,500 plucking machines in operation nationwide, up from around 1,500 in 2000, according to the USDA. Moreover, the USA is home to key commercial chicken pluckers manufacturers like Smithfield Foods, Tyson Foods, and Perdue Farms.

Increasing Demand for Increasing Poultry Productivity Creating a Marketplace for Automatic Commercial Pluckers in the United Kingdom

The United Kingdom follows Germany in the production of meat and poultry, which requires numerous machinery and yields high profits. The growing popularity of fast food and restaurant chains, as well as increased demand for processed meat, are driving the market.

Market expansion is also predicted to be fueled by innovations in the food processing sector. This includes the unification of all process equipment into a single piece to save labor costs and increase cleanliness standards. Important domestic businesses that provide a range of commercial pluckers are also promoting market growth. Unilever plc., for instance, offers commercial chicken pluckers all over the world.

Rising per capita income and consumer tendencies toward value-added food are key factors in enhancing market sales potential. Technological innovations like the unification of all machine components into a single piece to minimize labor needs are also anticipated to fuel market expansion. Growing food processing automation is projected to present the hugest potential for the United Kingdom commercial chicken plucker market.

The Market is Lucrative in Germany since it has Huge Demand for Poultry Products

In Germany, several developments have occurred in the chicken meat processing industry during the past five years. In addition, changes in customer behavior led to price changes throughout the whole value chain.

German commercial chicken plucker market has a substantial share in the European Union owing to its extensive meat production. As a result, the need for equipment grows yearly. It is projected that chicken consumption per person would rise in the following years.

India's Staple Food is Chicken: This Creates Demand for Commercial Chicken Pluckers

As far as the CAGR is concerned, India is expected to have considerable growth in the Asia Pacific region during the forecast period. In India, the proportion of non-vegetarians is rising gradually. The growth in disposable income is the main cause of this. Additionally, people increasingly enjoy eating out more often than they do at home and can buy poultry items like chicken. Therefore, as demand rises in both the domestic and restaurant sectors, so does the need for chicken pluckers. This is causing the Indian commercial chicken plucker market’s profitable expansion.

Over the past few decades, the Indian poultry sector has made major advancements, switching from conventional agricultural practices to industrial production techniques. The sector makes use of cutting-edge technological advancements. The manufacturers of chicken pluckers are taking advantage of this. In the upcoming years, the country's poultry industry is anticipated to expand further.

Japan Strictly Focuses on Livestock Farming Product Development

Commercial chicken pluckers are being adopted speedily by chicken suppliers, who deliver to everyone from small restaurants to huge food caterers. Businesses in Japan are focusing on chicken processing methods with an emphasis on business return. The recent Global Agricultural Information Network (GAIN) report from the USDA identifies household consumption of meat products among Japanese consumers as one of the significant trends for 2022.

The Japanese commercial chicken plucker market is anticipated to develop at a rapid rate due to the rising per capita income and the inclination of consumers for high-protein food products. Japan is renowned around the world for its technical innovations. Therefore, the increased technological innovation and acceptance are projected to provide market possibilities throughout the forecast period.

Chicken Consumption is Significantly Rising in China

The population of China is expanding quickly. A significant rise in the demand for high-protein meals like processed meat is anticipated throughout the projected period. This significant element is anticipated to raise demand for chicken pluckers. The amount of meat consumed in this nation is rapidly rising. This is likely to support the expansion of the Chinese commercial chicken plucker market.

Automation, intelligence, and digitization are the three apparent changes in the Chinese food industry today, especially in the poultry industry. The labor pool is also shrinking since there are so few young people willing to work in slaughterhouses. As a result, commercial chicken pluckers are being adopted with increasing frequency.

Manufacturers of Commercial Chicken Pluckers Changing their Strategies to Increase their Profits

Key players in the commercial chicken plucker market include Smithfield Foods Inc., Tyson Foods, Pilgrim’s Pride Corporation, Perdue Farms, Sanderson Farms, BRF SA, Danone SA, Hain Celestial Group Inc., Unilever plc., and LEM Products. Various techniques are being used by these businesses in the industry to draw clients and boost revenue. Certain of these tactics consist of:

Creating novel and inventive products: To produce novel and distinctive commercial chicken pluckers that appeal to consumers, several businesses are concentrating and investing in research and development.

Danone SA is expanding on a distinctive array of products with a health-focused focus to play a significant role in the food revolution. The firm works to provide healthy products and better-for-you substitutes for indulgent times, offered by purpose-led companies, to satisfy such demands. Additionally, it provides a variety of options and answers for various situations.

In August 2019, to counter increasing competition in the health and nutrition industry, Danone SA and Nestle are together pushing up new product releases and developments. Danone claimed to be developing close to a dozen new items.

Using premium materials: To distinguish their goods and draw in health-conscious customers, businesses are turning to premium components. To win over consumers who might be wary of their food choices, several businesses are emphasizing the texture of chicken.

Unilever Inc., one of the top manufacturers of consumer goods in the world, was founded more than a century ago. The firm is renowned for its outstanding brands and its conviction that conducting business ethically leads to exceptional success.

In February 2022, Unilever disclosed that it has reached a deal with RS Group to sell its direct selling operation, known as Unilever Life, in Thailand. Beyond, Aviance and iFresh make up the portfolio of three brands within the Multi-Level Marketing (MLM) direct-selling business segment known as Unilever Life in Thailand.

Making ethical and transparent supply chains: To appeal to customers who are socially and ecologically sensitive, businesses are stressing sustainable and ethical practices and becoming more open about their sourcing and manufacturing processes.

Tyson Foods, Inc. is a global firm based in the United States and has proficiency in processing and marketing poultry, beef, and hog. Excellence in business, operations, and finance serve as the company's engine for growth and returns. It also promotes the development of a resilient, creative, and safe food system for everyone.

In February 2022, on the site of Tyson's new $355 million meat processing facility, Bowling Green and Tyson Foods laid the foundation stone. Once completed in late 2023, the 400,000-square-foot factory will employ 450 people and assist in supplying the company's renowned Jimmy Dean® and Wright® brands, which are in high demand.

Extending their network of distribution: To reach a larger client base and make their products more accessible to customers through various channels, such as direct sales through supermarkets, online sales, and specialty shops, businesses are increasing their distribution networks.

LEM Products is a pioneer in meat and game processing machinery. Its objective is to provide hunters, processors, and home cooks with high-quality goods. It is simple to process, prepare, and preserve your crop and foods thanks to LEM's selection of goods. It carries more than 800 distinct goods, all of which are sold both online and in more than 3,500 physical shops across the US and Canada.

In September 2019, the achievement of ISO 9001:2015 Certification was announced by LEM Products, Inc. The Certification Scope covers imaging and converting for use as signs, tags, labels, or product identification goods.

Tying partnership with other ventures: To further their penetration into profitable industries and increase productivity to increase their global footprint while also expanding their product portfolio, they are also building strong relationships with other businesses in the poultry and restaurant industries, particularly with those who require a significant amount of commercial chicken pluckers.

Smithfield Foods, Inc. manufactures and sells a range of packaged and fresh meat products both locally and abroad. Pork, Hog Production, International, and Corporate are its four business sectors, each of which has several subsidiaries, joint ventures, and other assets.

In November 2022, a deal was made by Smithfield Europe, a division of Smithfield Foods, to buy Goodies Meat Production SRL, a Romanian manufacturer of private-label packaged meat products for the retail market.

These tactics may differ between businesses and change over time. However, their common goal is to appeal to the target market and boost sales.

Commercial Chicken Plucker Market Segmentation

By Type:

• Horizontal Chicken Plucker
• Vertical Chicken Plucker

By Operating Mode:

• Automatic
• Semi-automatic
• Manual

By Application:

• Poultry Farms
• Food Processing Plants
• Hatcheries
• Slaughterhouses
• Others

By Sales Channel:

• Direct Sales
• Agro Stores

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Middle East and Africa