Coloring Foodstuffs Market Outlook (2023 to 2033)

The global coloring foodstuffs market has reached a valuation of USD 671 million in 2023, with a projected CAGR of 4% from 2023 to 2033. By 2033, the market is anticipated to reach USD 976.7 million.

From the start of the previous decade, consumers have continued to express health-oriented concerns and are limiting the consumption of coloring products that contain artificial ingredients, chemicals, and synthetic additives. They are exhibiting a high preference for natural food coloring products to maintain a healthy lifestyle, propelling the demand in the market at a rapid pace.

Attribute Details
Coloring Foodstuffs Market Estimated Value (2023) USD 671 million
Coloring Foodstuffs Market Estimated Value (2033) USD 976.7 million
Coloring Foodstuffs Market Value CAGR (2023 to 2033) 4%

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What is the 2023 to 2033 Coloring Foodstuffs Market Outlook in Comparison to 2018 to 2022 Growth?

As per Future Market Insights (FMI), the global coloring foodstuffs market recorded a CAGR of 2.2% between 2018 and 2022. Whereas, the market is predicted to register a CAGR of 4% from 2023 to 2033.

The market is expanding as coloring foodstuffs deliver the clean label route to stable and appealing food coloring for food manufacturers and remove any labeling uncertainties for consumers.

Contrary to food colors, coloring foodstuffs are made from edible fruits, vegetables, and plants and are foods themselves catering to a wide range of populations.

Coloring foodstuffs are manufactured using only physical or traditional food preparation processes. Any solvents, processing aids, components, or functional ingredients should be foodstuffs or characteristic ingredients of food to maintain their status as ingredients.

They retain the essential characteristics of their source material, owing to which they are highly sought-after in the food industry.

How is the Rising Demand for Value-added, Application-specific, and Tailor-made Coloring Foodstuffs Going to Sway the Market?

  • Increasing consumer demand for value-added, application-specific, and tailor-made coloring foodstuffs is expected to impact the market dynamics significantly.
  • Manufacturers are responding to this demand by offering customized solutions tailored to specific application requirements in various industries, such as food and beverages, cosmetics, and pharmaceuticals.
  • Value-added coloring foodstuffs provide a unique selling proposition for manufacturers, allowing them to differentiate their products and create visually appealing experiences for consumers.
  • With a growing preference for natural and clean-label products, coloring foodstuffs are gaining popularity as they provide a wholesome and transparent ingredient profile free from synthetic additives.
  • Collaboration between coloring foodstuff manufacturers and end-user industries, such as food and beverage companies, facilitates the development of application-specific solutions that meet the precise needs and preferences of consumers.
  • The rising demand for value-added coloring foodstuffs is expected to drive market expansion as manufacturers strive to offer a diverse range of options and solutions that cater to the specific requirements of different industries.
  • Continuous innovation and product development efforts are underway to create new and improved coloring foodstuffs that offer enhanced stability, versatility, and performance in various applications.
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Nandini Roy Choudhury

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How Consumer Willingness to Pay Premium Prices Going to Propel the Coloring Foodstuff Market?

  • Increasing consumer awareness of healthy lifestyles and the benefits of nutritional food colors is driving demand for high-quality, natural, and organic coloring foodstuffs.
  • Consumers are becoming more conscious about the sourcing and quality of ingredients used in coloring foodstuffs, leading to a preference for transparency and trust in the products they consume.
  • Manufacturers in the bakery, dairy, and confectionery sectors are seeking natural coloring foodstuffs to enhance the visual appeal of their products and influence consumer purchasing decisions.
  • The growth in health-conscious consumers is driving the demand for high-quality and sustainable natural coloring foodstuff ingredients, prompting food and beverage manufacturers to be willing to pay premium prices.
  • By incorporating natural coloring foodstuffs, manufacturers can differentiate their products and attract a more extensive consumer base seeking healthier and more sustainable options.
  • These trends are expected to propel the market forward, offering opportunities for growth and innovation in the coming years.

How is Preference for Certified (Synthetic) Colors Hampering Coloring Foodstuffs Market Growth?

  • Synthetic-approved colors lead the coloring foodstuffs industry due to their advantages, such as brighter and more uniform appearance, better description, higher tectorial strength, a more comprehensive range of hues, and cost-effectiveness.
  • Specific food colors derived from natural sources undergo substantial processing and modification to stabilize or enhance them, which prevents them from being categorized as natural food colors.
  • Back-of-pack labeling does not distinguish between natural and artificial food coloring, but products utilizing synthetic colors may claim to be 'free from artificial colors' rather than explicitly stating the use of natural dyes.

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How are Coloring Foodstuffs Manufacturers Assuring Product Safety to Consumers?

Consumer interest in product quality and safety is among the important trends in the market for coloring foodstuffs in developed countries, especially in North America. Consumers are curious about the accountability of providers of different raw materials used in coloring foodstuff products.

  • Source of Raw Materials: There is a growing emphasis on the source of raw materials in the integrated coloring foodstuffs market. This is driven by concerns over the extensive use of synthetic chemicals and pesticides in the agriculture sector, particularly in some developing countries.
  • Sustainable Sourcing: Players in the market can enhance their brand image and expand their customer base by offering coloring foodstuff ingredients that are sustainably grown. This involves sourcing raw materials from sustainable and environmentally friendly agricultural practices.
  • Brand Image Enhancement: By prioritizing sustainably grown coloring foodstuff ingredients, market players can demonstrate their commitment to ecological responsibility and promote a positive brand image. This can help build trust and loyalty among environmentally conscious consumers.
  • Increased Customer Base: The availability of sustainably grown coloring foodstuff ingredients appeals to a growing consumer segment seeking products with minimal environmental impact. By meeting this demand, market players can attract new customers who prioritize sustainable choices in their purchasing decisions.

Is the Demand for Clean-labeled Products Likely to Help Coloring Foodstuffs Market Gain Traction?

The market is likely to be swayed by the demand for clean-labeled products due to the following:

  • Ingredient Transparency: Modern consumers place significant importance on ingredient lists and labels, seeking complete control over their daily food choices.
  • Clean-label Trend: The clean-label movement involves reducing the ingredients and eliminating color additives that are unfamiliar or disliked by consumers.
  • Consumer Demand: A global survey conducted by a renowned ingredients solutions provider revealed that nearly 80% of people worldwide consider it crucial to know all the ingredients listed on their favorite food and beverage packaging.
  • Preference for Simplicity: Customers value short and simple ingredient lists, with Chinese consumers ranking among the top four nations most inclined to read ingredient labels.
  • Driving Sales: The increasing focus on maintaining cleaner ingredient lists in food products may drive sales in the market as consumers seek products with transparent and recognizable ingredients.

Country-wise Insights

What Factors Surge the United States of America Coloring Foodstuffs Market?

The United States coloring foodstuffs market was projected to secure a value share of 29.0% in 2022. Due to growing consumer awareness of clean-label products, health concerns associated with synthetic Colours, and the health benefits attained by using natural coloring foodstuffs, the demand for coloring foodstuffs is increasing in the United States.

Food coloring is increasing in popularity due to its natural origins, which appeals to consumers who see it as a ‘safe to use’ product. Hence, the demand for coloring foodstuffs in food and beverage applications in the United States of America is on the rise as a result of these causes.

How is Soaring Health Consciousness Driving the United Kingdom Foodstuff Coloring Market Growth?

According to FMI’s analysis, the United Kingdom coloring foodstuffs market is forecasted to advance at a CAGR of 7.0%. Increasing health consciousness is also projected to spur coloring foodstuffs demand in the country.

Manufacturers are exhibiting a greater inclination towards the production of coloring foodstuffs. The market also receives added impetus from the regulatory framework, which does not support the use of synthetic colors.

Coloring foodstuffs demand is expected to increase as people become more aware of their health. As a result, manufacturers are more likely to produce colorful foodstuffs. The legal framework, which prohibits the use of synthetic colors, also adds to the market's momentum.

The expansion of the beverage business in the United Kingdom is predicted to have a substantial impact on demand, driving the coloring foodstuff market growth. Furthermore, health risks connected with synthetic food colorants are projected to curb demand, boosting the market in the United Kingdom.

Does the Interest in Extracts Sourced from Natural Superfoods Drive Germany Coloring Foodstuffs Industry?

According to FMI analysis, the Germany coloring foodstuff market is likely to amass a value share of 103.0% in 2022 on a global level.

Due to rising income levels and changing consumer preferences influenced by their hectic living schedules and environmental concerns, demand for sustainable food ingredients, such as specialty ingredients and sustainable food colors, is increasing.

The market expansion in Germany can also be owed to the rising interest in bright hues and extracts derived from natural superfoods such as turmeric, elderberry, spirulina, and chlorella.

Consumers are seeking value-added products that contribute back to society, taking an ideological approach to purchasing decisions. As a result, brands are supporting social and environmental problems by including ethical components in their products, surging the market growth in the country forward.

How is Surging Application in Beverages Driving the Market for Coloring Foodstuffs in China?

According to FMI’s analysis, the China coloring foodstuff market is forecasted to record a CAGR of 7.9%.

The sales of coloring foodstuffs are driven by the rising use of beverages such as flavored drinks, nutritional drinks, and soft drinks. Functional drinks, rather than sugar water, are becoming increasingly popular among health-conscious consumers in China.

Simultaneously, drinking scenes are diversifying, moving away from solely boosting energy to include catering, parties, work, learning, driving, and other activities.

Bright, vibrant, and distinctive colors are employed in the CSD (carbonated soft drinks) and non-alcoholic beverages categories to attract the younger population looking for a different flavor, promoting demand for coloring foodstuffs in China.

What are the Opportunities in India Coloring Foodstuffs Market?

The ample availability of raw materials, such as fruits and vegetables, has created a conducive environment for businesses in the market in India to expand.

Backed by a solid agricultural infrastructure, India produces a lot of fruits and vegetables. The country produces various types of orange colors like saffron, achiote, and carrots, and the same can be attributed to the country's projected growth rate of 9.1% from 2023 to 2033.

Consumer demand for appealing food has risen as a result of changing lifestyles and more economic stability, resulting in a rise in the country's food colorants sector. As a result, a variety of global businesses might enter the India foodstuff coloring market in search of growth opportunities.

Category-wise Insights

Why are Fruits and Vegetables Widely Preferred Sources in Coloring Foodstuffs Industry?

Coloring foodstuffs preserve the taste and functionality of their source. Colored foods, primarily derived from fruits and vegetables, provide many vitamins and antioxidants that the body needs while still being low in calories, encouraging people to choose the same.

These plant-based sources provide vibrant and appealing hues that consumers can easily associate with natural ingredients. Moreover, fruits and vegetables are perceived as healthier than synthetic food colors, as they are rich in essential nutrients and antioxidants.

In addition to health benefits, the preference for fruits and vegetables in coloring foodstuffs is driven by the growing demand for clean labeling.

Consumers are increasingly conscious about the ingredients they consume and favor food products with more detailed and natural ingredient lists.

The fruit sub-segment based on extract type is likely to be at the forefront of the market, with a value share of 25.60% in 2022.

Is the Beverage Industry Expected to Continue as a Key End User in the Market?

Consumer preference for flavored beverages is now on the rise. As a result, there has been an increase in the creation of coloring foodstuffs solutions that are stable and offer a variety of hues.

This is bolstered by the increasing availability of coloring foodstuffs products in the HoReCa sector. In addition, manufacturers' development of various new technologies for creating water-miscible solutions for beverage products is likely to boost the market growth in the beverages industry.

On account of the above-mentioned factors, the beverage’s sub-segment garnered a value share of 32% in 2022 globally.

Competitive Landscape

Competition in the coloring foodstuffs industry is intensifying as companies strive to meet the growing demand for natural and visually appealing food products.

Players are focused on product differentiation and innovation to offer a diverse range of high-quality coloring solutions that cater to various food and beverage applications.

The expansion of artisan bakeries worldwide is due to a growing desire for healthful coloring foodstuffs made with high-quality natural ingredients.

The need for artisan bakery products is expanding, owing to consumers' high demand for quality bakery items. The market for coloring foodstuffs is growing due to the popularity of artisan bakery products.

Key Players

  • DDW The Color House
  • Naturex S.A.
  • Archer Daniels Midland Co. (Wild Flavors, Inc.)
  • Chr. Hansen A/S
  • ROHA Dyechem Pvt. Ltd
  • GNT International B.V.
  • Others

Market by Category

By Form:

  • Liquid
  • Powder

By Extract Type:

  • Fruits
  • Vegetables
  • Cereals
  • Herbs and Spices
  • Others (Cocoa, Coffee, etc.)

By End Use:

  • Bakery, Snacks, & Cereal
  • Beverage
  • Confectionery
  • Dairy
  • Meat, Poultry, Fish, & Eggs
  • Sauces, Soups, & Dressings
  • Seasonings
  • Others (Pharmaceutical, Nutraceuticals, etc.)

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • The Middle East and Africa

Frequently Asked Questions

How Big is the Coloring Foodstuffs Market?

The industry is expected to reach a valuation of USD 671 million by the end of 2023.

Who are the Key Players in the Coloring Foodstuffs Industry?

DDW The Color House, Naturex S.A., and Archer Daniels Midland Co. are the key industry players.

Which is the Key Segment by End-use in the Coloring Foodstuffs Market?

The beverage is the leading segment in the coloring foodstuffs market.

What is the Coloring Foodstuffs Market’s Historical Performance?

The coloring foodstuffs market rose at 2.2% CAGR from 2018 to 2022.

What is the Predicted Value of the Coloring Foodstuffs Market in 2033?

The coloring foodstuffs market is expected to reach USD 976.7 million in 2033.

Table of Content
	1. Executive Summary
	2. Market Overview
	3. Market Background
	4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
	5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Form
		5.1. Liquid
		5.2. Powder
	6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Extract Type
		6.1. Fruits
		6.2. Vegetables
		6.3. Cereals
		6.4. Herbs and Spices
		6.5. Others
	7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End Use
		7.1. Bakery, Snacks, & Cereal
		7.2. Beverage
		7.3. Confectionery
		7.4. Dairy
		7.5. Meat, Poultry, Fish, & Eggs
		7.6. Sauces, Soups, & Dressings
		7.7. Seasonings
		7.8. Others
	8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
		8.1. North America
		8.2. Latin America
		8.3. Europe
		8.4. Asia Pacific
		8.5. MEA
	9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	14. Key Countries Market Analysis
	15. Market Structure Analysis
	16. Competition Analysis
		16.1. Chr. Hansen Holding A/S
		16.2. Sensient Technologies Corporation
		16.3. Archer Daniels Midland Company
		16.4. Koninklijke DSM N.V.
		16.5. Naturex (Givaudan)
		16.6. FMC Corporation
		16.7. DDW The Color House
		16.8. Kalsec Inc.
		16.9. Döhler Group
		16.10. Roha Dyechem Pvt. Ltd.
	17. Assumptions & Acronyms Used
	18. Research Methodology
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