The global Collagen Drinks industry is estimated to be worth USD 289.5 Million by 2024. It is projected to reach USD 689.5 Million by 2034, reflecting a CAGR of 8.6% over the assessment period 2024 to 2034.
Collagen is a structural protein. It is important for connective tissues like the skin, bones, and joints. This is why collagen is an ingredient in health supplements. These supplements are intended to improve skin elasticity and joint health.
Collagen is expected to see substantial growth in terms of demand in the coming years, thanks to key forces affecting its market, including increasing consumer awareness about the anti-aging benefits of collagen in skin health and rising health consciousness for collagen supplements for joint block and overall wellness Collagen's expanding applications in cosmetics are also boosting the demand in this market, as its incorporation enhances product aesthetics.
There are also plenty of entry opportunities in the market for collagen. As regards a growing population health related supply to the sector in beginner plant based or marine sources of collagen, this group tends to be more health conscious from the consumable point of view.
In addition, the wide scope of product development and technologies will enable the companies to innovate new products to cater to varied consumer needs; all this is congenially agglomerating driving and opportunities blended in a manner that will favour coming years' vast growth opportunities for the collagen market itself.
In fact, the increasing prevalence of lifestyle-related health issues, including the likes of osteoarthritis and skin afflictions, has encouraged the consumers to go for preventive means thus contributing to the growth of the collagen market further. Research has verified that collagen supplementation is beneficial for joint pain and movements in people bothered by degenerative joint diseases.
Besides, the age bracket is such that, during the postpartum period, there tends to be maximum opportunity for these products, for new mothers seek repair of skin and hair damaged during pregnancy. This demographic trend runs along the lines of marketing strategy consideration for targeting the segment with messages that underscore collagen's advantageous aspects in recovery and enhancement in health.
On account of research continuing to prove the worth of collagen in skin hydration, skin elasticity, and hair growth, consumer reliability on the products around the globe is likely to improve, thus enhancing the overall growth aspect of the market.
| Attributes | Description |
|---|---|
| Estimated Global Collagen Drinks Industry Size (2024E) | USD 289.5 Million |
| Projected Global Collagen Drinks Industry Value (2034F) | USD 689.5 Million |
| Value-based CAGR (2024 to 2034) | 8.6% |
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How Introduction of Collagen Drinks in Various Beverages Boosts the Growth of Global Market?
Other beverage companies are coming up with cocktails containing collagen, which is driving the global market. They combine hydration benefits and health benefits of collagen, catering to consumers interested in functional beverages. An example is non-alcoholic beer, which features collagen, a natural sports recovery drink with electrolytes that gives the same essence of drinking beer without the alcohol.
Collagen also perfectly fits into hot beverages like coffee and hot chocolate, leading to new product opportunities which target health-conscious consumers looking for convenient options to take care of themselves.
The market for collagen drinks is seen to be rapidly increasing, particularly in Asia-Pacific, which will see a CAGR of 12.8% from 2024 to 2030. Driving this growth is the developing middle-class population that has an expanding level of disposable income aided with increasing awareness pertaining to health and wellness in certain countries, China and India, among them.
The cultural emphasis on beauty and wellness, coupled with the influence of social media and celebrity endorsements, would likely drive the popularity of collagen drinks among younger consumers. The demand for collagen-infused beverages would keep on rising since consumers search for clean-label products that promise beauty from inside. The coming years would see immense growth for this market as it would pay heed to consumers, helping them remain confident in their disposition.
The Impact of Plant-Based Collagen Drinks and Social Media Influence on Market Growth
The collagen drink market is set for growth because of the recent launch of plant-based collagen drinks. The reason for this is that more consumers adopt a plant-based lifestyle, which means increasing demand for vegan and cruelty-free alternatives.
This has led very strongly in favour of a clean-label preference, organic products, and eco-friendliness, and thus companies can innovate by developing the new range of plant-sourced collagen beverages. Companies such as Algenist have already jumped onto this opportunity.
Companies have developed engineered vegan collagen that mimics the effects of conventional animal-based collagen. This transition has led not only to a larger niche for health-conscious consumers but also to further growth in market reach within the beauty industry.
With a large share of millennials and Gen-Z populations that represent primary consumers of nutraceuticals, so pose great opportunities for growth of the market. As these demographics place a higher value on health and beauty, brands adopt the trend of selling plant-based collagen drinks since this aligns with the consumer preference for clean and sustainable products. In other words, innovations and regional market penetration will boost the global collagen drinks market in its growth trajectory during the forecast span.
Between 2019 and 2023, the market for collagen drinks was registered at a constant CAGR of 6.2%, because of increasing consumer preferences toward convenient, multifunctional beverages. They were becoming increasingly popular among consumers to mix portability with nutrition and fun, somewhat positioning collagen drinks as a much sought-for option due to their advanced health benefits.
With the inclusion of hydroxyproline and amino acids like glycine, arginine, and proline, collagen drinks are becoming increasingly popular among health-conscious individuals, especially among those looking for better energy, cellular regeneration, and metabolism. Their appeal reached that one step further amid sports nutrition enthusiasts, who recognized their ability to improve recovery and endurance.
In 2024 to 2034, collagen drinks are expected to grow fast at a projected CAGR of 8.6%. This growth is ascribed to improvements in functional beverage formulation coupled with increasing popularity in the health impact of collagen peptides on joint health. Collagen drinks with established benefits of assisting mobility are seen as an attraction among the advanced-age customers with undergoing collagen depletion and joint strain.
Innovations in delivery mechanisms like ready-to-drink foods and better flavor profiles are further expected to drive market demand. These trends will further provide a good impetus toward personalized nutrition, addressing the diversifying health consumptions, while being accessible and convenient.
As per estimates, the market for collagen drinks is expected to cross USD 689.5 million by 2034, reflecting its strong growth potential. The incorporation of collagen peptides into their daily diet is a subtle shift toward proactive health care that brings consumers to products with solutions combining efficacy, affordability, and versatility. As companies continuously innovate and educate consumers on the broad benefits of collagen, the market will benefit from sustained expansion and diversification.
Principal Consultant
Tier 1 Companies are regarded as the largest players in the collagen drinks market having vast international and operating parameters. Shiseido Company Ltd., AmorePacific Corporation, and Vital Protein LLC are recognized as these epicenters of innovation, performing vigorously in terms of research and development to enhance under-marketing product quality.
Their massive distribution area propounds adequate coverage of a large number of customers, showing the trends to the beauty and wellness market. For instance, Shiseido popularizes in the market by diversifying its collagen drink product line according to specific tastes and preferences, which has marked it a leader.
Tier 2 Companies usually consist of regional companies that serve specialized products with limited niche targeting. These include companies like The Protein Drinks Co. and Sappe Public Company Ltd., all of which have established a stronghold in their respective regions by coming up with special formulations to meet particular consumer needs.
They would often resort to strategic partnerships or acquisitions to improve their market reach and product range, for example, Asertism Healthcare whereby the company is broadening its brand scope by partnering with local distributors to service the markets better.
Tier 3 Companies comprise small players focusing mostly on local or local markets. These firms include the likes of Hangzhou Nutrition Biotechnology Co., Ltd. and Anveva Nutraceuticals Ltd. These may not be well-positioned to invest heavily in R&D but play an important role in delivering a local consumer base.
By concentrating on customer service and with an innovative mind, let them prosper in their chosen market. The demand for collagen drinks is fast expanding in that these smaller industries contribute significantly to the entire growth in mineral drinks globally.
The following table shows the estimated growth rates of the top three territories. USA, China and Japan are set to exhibit high consumption, recording CAGRs of 7.5% and 11.2%, and 6.0% respectively, through 2034.
| Countries | CAGR 2024 to 2034 |
|---|---|
| USA | 7.5% |
| China | 11.2% |
| Japan | 6.0% |
| Germany | 5.5% |
| Brazil | 9.0% |
| India | 10.5% |
The market for collagen drinks in the USA is projected to grow significantly due to rising consumer awareness regarding the various health benefits associated with collagen including skin elasticity and joint health. The thirst for functional beverages providing some added health benefit over simple hydration could also increase demand.
The rising acceptance of plant-based diets coupled with increasing acknowledgment of muscle mass maintenance attributed to protein would also create an outgoing trend in the market. The opportunity for growth is limitless in this evolving market given the consumer demand for use of natural or clean-label products.
Healthy lifestyles have generated an urge for collagen drinks which are devoid of artificial additives. With the support of pharmacies and online stores, these collagen drinks have become more accessible than ever. The entry of new brands with collagen-infused drinks as per different choices is bound to propel the USA market forward with a great surge amid health-conscious Millennials and Gen Z who want beauty-wellness solutions.
In Europe, collagen drink market growth has been foremost due to rising awareness related to various health benefits of collagen. France and the UK dominate the markets in this region considering the considerable notable interest in functional beverages. Conscious consumers in Germany prefer natural and organic ingredients causing the drive towards clean-label collagen beverages considered relatively much healthier.
Additionally, rising plant-based dietary intakes have led to an increase in interest in vegan collagen alternatives, thus expanding the market to wider consumer bases. This trend provides plenty opportunities for manufacturers to innovate and diversify their product portfolios.
In France and the UK, there is a soaring growth of nutricosmetics- products that are both nutritive and cosmetic-as consumers strive for easy ways to enhance their appearance. The supportive infrastructure for product development and distribution in these countries further augments projected growth of the nutricosmetics market.
The worldwide sales of collagen drinks are likely to witness a major flourish in these key regions of Europe as more consumers become health-conscious and increasingly focused on the cosmetic and health benefits of these drinks.
The consumption of collagen drinks is soaring in Germany, propelled by the fast-paced lifestyle that takes a backseat on health. A steady busyness that Germans face in their everyday lives has led to an increasing requirement for nutricosmetic products, particularly beauty drinks. Companies are targeting consumers with a minimum age of 30, who are generally health and aging conscious.
The rise of the incidences of hair loss and skin-related diseases, coupled with the influence of the fashion industry, are propelling sales. The prominent manufacturers in the region are seizing this opportunity for expanding their brand portfolios and product offerings. Growth in consumer awareness propelled by an increase in the consumption of collagen drinks is anticipated to bolster sales, thus contributing to the overall growth of the global market during the forecast period.
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| Segment | Beauty and Personal Care (By Application) |
|---|---|
| Value Share (2024) | 36.5% |
Collagen drinks exhibit rising demand from the beauty and personal care sector due to essential building blocks of healthy, plump skin. Collagen, an important protein, is responsible for maintaining skin structure and elasticity, thus becoming a desired ingredient in beauty products and supplements. Consumers are switching toward drinks fortified with collagen for fear of skin health, aging signs, and general good looks.
These drinks contain a lot of collagen combined with vitamins and antioxidants. They, therefore, aim at healthy support in a very convenient manner for a very huge mass of people looking for the same.
The trend of drinking collagen for beauty itself reshapes the market by providing impetus for high growth in the ready-to-drink beauty beverage segment. Consumer awareness of the benefits of collagen is one of those factors driving growth, especially among women looking for anti-aging solutions.
This trend is being promoted robustly through social media influencers and celebrities, who claim that collagen drinks are a must-have for youthful skin. The concept of beauty from within has taken root, and collagen drinks are, in all likelihood, going to add to the market growth in the coming years.
| Segment | Millennials and Gen Z (By End User) |
|---|---|
| Value Share (2024) | 33.6% |
Millennials and Gen Zers increasingly use collagen drinks in their beauty and personal care regimens because of their busy lifestyles and interest in preventive health care. Such groups realize that if consumed, collagen delivers the essential building blocks for keeping skin youthful due to the fact that collagen is crucial for skin structure and elasticity.
The main allure of collagen drinks is their ability to promote skin health, enhance athletic performance, and supply convenient on-the-go solutions. Social media influencers are promoting these products and awareness about the benefits of collagen is skyrocketing among younger consumers.
This trend is in total sync with the market for collagen drinks as indicative of increasing demand for functional beverages that support well-being. As many more consumers turn to what they realize can be effective ways to support beauty regimens from the inside out, the rising concern for health means that Collagen Drinks will take the beauty and personal care industry as a key player propelling substantial growth in the sector.
| Segment | Pharmacy and Drug Stores (By Sales Channel) |
|---|---|
| Value Share (2024) | 28.6% |
In 2023, 28.6% of collagen drink consumption was dominated by the pharmacy distribution channels. Although they have long been associated with the supply of medications, pharmacies are now becoming better-known retail establishments for health and wellness products, making them a perfect fit to market collagen drinks as health supplements.
Also, the convenience of buying collagen-infused beverages alongside other health essentials makes them an attractive proposition within this channel. Further, the increase in individualized health consultation and the advice of pharmacists regarding supplementation of collagen would drive an increase in market growth in this segment.
As pharmacies become more numerous, it is expected that the demand for collagen drinks will go up sharply. Pharmacies offer a one-stop shopping convenience to the consumers for their daily health needs while affirming their credibility.
This is a trend that should promote the growth of the collagen drink market during the forecast period as more health-conscious consumers look for convenient, trustworthy sources for their health supplements. As a consequence of the expanding pharmacy networks and an uptick in consumer interest in collagen drinks, this distribution channel stands an opportunity for significant growth.
The global collagen drinks market is characterized by fierce competition as leading manufacturers are aimed at innovations and the development of technology to improve the quality of ingredients. The most recognized names: Shiseido Company Ltd., Vital Proteins, AmorePacific Corporation, and The Protein Drinks Co.-have been working diligently on developing novel formulations to satisfy the rising demand for wellness beverages.
With the rapid increase in consumption in South Asia and East Asia, driven primarily by the surrounding environment in the modeling and fashion industries, these firms are likely to cement a stronghold in these regions.
With a large share of millennials and Gen-Z populations that represent primary consumers of nutraceuticals, so pose great opportunities for growth of the market. As these demographics place a higher value on health and beauty, brands adopt the trend of selling plant-based collagen drinks since this aligns with the consumer preference for clean and sustainable products. In other words, innovations and regional market penetration will boost the global collagen drinks market in its growth trajectory during the forecast span.
For instance
As per end user, the industry has been categorized into Millennials and Gen Z, Elderly Population, Athletes and Fitness Enthusiasts, Pregnant & Postpartum Women, Health-Conscious Individuals and Others.
As per Application, the industry has been categorized into Beauty and Personal Care, Nutraceutical Drinks, Sports Nutrition, Weight Management, Clinical Nutrition and Others Applications.
This segment is further categorized into Plant Based Collagen Drinks and Animal Based Collagen Drinks.
As per sales channel, the industry has been categorized into Modern Trade, Specialty Stores, Pharmacy and Drug Stores, Online Retail Store and Other Sales Channels.
Industry analysis has been carried out in key countries of North America, Western Europe, Eastern Europe, Russia & Belarus, Balkan & Baltic Countries, Latin America, Central Asia, East Asia, Middle East & Africa and South Asia & Pacific.
The global industry is estimated at a value of USD 289.5 Million in 2024.
Sales increased at 5.2% CAGR between 2019 and 2023.
Some of the leaders in this industry include Shiseido Company Ltd., Vital Protein LLC, AmorePacific Corporation, The Protein Drinks Co., Sappe Public Company Ltd., Asertism Healthcare and Hangzhou Nutrition Biotechnology Co. Ltd,.
The industry is projected to grow at a forecast CAGR of 8.3% from 2024 to 2034.
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