The cold-pressed oil market is expected to reach a valuation of USD 23,431.5 million in 2024. The market is further projected to develop at a CAGR of 5.10% from 2024 to 2034, totaling around USD 38,426.4 million by the end of 2034.
Key Market Drivers
Maintaining a wholesome diet has become one of the important aspects of everyday life. Refined oils, commonly found in the household, don’t contain enough calories to sustain an active lifestyle. This has pushed the sales of cold-pressed oils in the international marketplace.
Cold-pressed oils are extracted from vegetables, nuts, and seeds using gentle pressure so they are not subjected to heat. This nutritious and health-friendly manufacturing process has further boosted its demand among the general population. The population is gradually becoming more health-conscious since the pandemic hit the world.
Cold-pressed oils are rich in essential nutrients such as antioxidants, vitamins, lecithin, and phospholipids. This nutritional wealth has further amplified their preference compared to regular oils. Numerous studies and research back these advantages, generating immense trust in the public.
Eco-conscious consumers are also drawn to cold-pressed oils due to their sustainable manufacturing process. With the world constantly pushing toward sustainability, the demand for these oils is very likely to increase in the future. This trend is particularly evident in countries with a strong emphasis on environmental preservation and green initiatives.
The growing adoption of cold-pressed oil in the booming cosmetic and cosmeceutical sector is also contributing positively to the market. These oils, considered natural and organic alternatives, are used in formulations for skincare, haircare, and personal care products.
Attributes | Key Statistics |
---|---|
Expected Base Year Value (2024) | USD 23,431.5 million |
Anticipated Forecast Value (2034) | USD 38,426.4 million |
Estimated Growth (2024 to 2034) | 5.10% CAGR |
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Virgin coconut oil, walnut oil, flaxseed oil, and peanut oil are making a remarkable comeback. This resurgence is driven by the general population's increasing awareness of the health hazards associated with refined oils. Cold-pressed oils are also gaining impetus due to the ongoing trend of organic and natural dietary preferences, especially among millennials.
The proliferation of the internet and short video platforms has also created opportunities for cold-pressed oil manufacturers worldwide. Fitness enthusiasts with millions of virtual followers are actively promoting the use of cold-pressed oils in day-to-day cooking on their channels due to their nutritional benefits. This has also been one of the key drivers for the market growth.
Cold-pressed oils have a lower yield per kilogram of oil seed, as compared to traditional oils, due to their very nature of manufacturing. This makes the oil very costly for a common person living with limited financial capital to afford. Even for manufacturers, the production of these oils isn’t very scalable.
The cold-pressed oil market is still not very organized, especially in developing and underdeveloped countries where it is produced the most. This raises concerns in the minds of consumers about the authenticity of cold-pressed oils in the market. The unorganized nature of this sector also makes the entry of counterfeit or adulterated products easy. This further complicates the marketplace by deteriorating consumer trust.
Based on type, the cold-pressed oil market is segmented into peanut, rapeseed, olive oil, etc. The palm oil segment is anticipated to hold a share of 35.80% of the overall cold-pressed oil market.
Attributes | Details |
---|---|
Type | Palm Oil |
Market Share in 2024 | 35.80% |
Cold-pressed palm oil is getting popular among health-conscious consumers due to its natural extraction process. This manufacturing process preserves the oils, nutrients, and antioxidants. Its balanced fatty acid profile and potential health benefits make it a preferred choice for those seeking healthier cooking oils.
Based on the applications, the food industry segment takes the maximum share of the cold-pressed oil market. It is anticipated to hold a market value of 67.00%.
Attributes | Details |
---|---|
Applications | Food Industry |
Market Share in 2024 | 67.00% |
The demand for cold-pressed oils in the food industry is touching the skies as they can be used in various culinary applications. They can be drizzled over salads, used for sautéing vegetables, incorporated into baked goods, or even enjoyed on their own as a dip with bread. As the demand for healthy food continues to experience a surge, it can be confidently projected that the applications of cold-pressed oils in the food industry are very likely to increase.
This section offers a comprehensive analysis of the cold-pressed oil market across various countries, including the United States, China, Germany, Japan, and India. The table presents the CAGR for each country, depicting the estimated market growth in these countries through 2034.
Countries | Forecasted CAGR from 2024 to 2034 |
---|---|
India | 4.80% |
Germany | 3.70% |
United States | 2.10% |
Japan | 1.40% |
China | 0.90% |
India exhibits a promising future in the cold-pressed oil market. The cold-pressed oil market in India is anticipated to retain its ascendency by progressing at a CAGR of 4.80% till 2034.
India is not new to extracting oils using the cold-press method. For centuries, individuals in this country have been consuming oils extracted from mustard seeds, groundnuts, rapeseeds, etc. This familiarity with cold-pressed oils has significantly benefitted manufacturers venturing into the market in India. It has made the distribution and adoption of these oils feasible in the country.
Germany is also one of the lucrative markets for cold-pressed oil. The cold-pressed oil market in Germany is anticipated to develop at a CAGR of 3.70%.
The general population in Germany is very keen about its environmental impacts, even when it comes to their food. This has pushed cold-pressed oil manufacturers to embrace environment-friendly sourcing and manufacturing methods to cater to the demands of eco-conscious consumers in Germany. The German Association of Organic Processors oversees the certification of organic products. It plays a significant role in ensuring that cold-pressed oil brands follow the given standards, which builds trust in these products.
The United States also is a promising market for cold-pressed oil. Over the next ten years, the demand for cold-pressed oil in the United States is projected to rise at a 2.10% CAGR.
The market in the United States is significantly driven by fitness enthusiasts looking for organic and chemical-free oils in their daily cooking. To respond to this demand, top food chains in the country have also embraced cold-pressed oils in their offerings. For instance, Starbucks, one of the leading coffee-house chains in the world, introduced ‘Oleato’. It is an Arabica coffee deliciously infused with cold-pressed, extra virgin olive oil. This has helped them curate new flavors and textures in their wide range of coffee products.
Japan is expected to exhibit significant market growth over the forecast period. The cold-pressed oil market in Japan is anticipated to develop at a CAGR of 1.40% through 2034.
In the last few years, Japan has become one of the most lucrative markets for cosmetics made from natural and chemical-free ingredients. This has opened new doors for cold-pressed oil manufacturers in the country, as these oils have gained enormous prominence in the cosmetics industry. Cold-pressed oils are used in the formulation of skin care products such as facial serums, moisturizers, cleansing oils, as well as hair care products like shampoos and conditioners.
China is also one of the lucrative markets in the Asian cold-pressed oil industry. The cold-pressed oil market in China is anticipated to progress at a CAGR of 0.90%.
The market in China is benefitting from the rapid eCommerce boom in the country. This has brought a considerable number of brands and Western products containing cold-pressed oil into households across the country. The market in China is still in its nascent stages, creating huge opportunities for outsiders to enter the market.
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NOW Foods, Mountain Rose Herbs, Aura Cacia, Pukka Herbs, Naissance, Banyan Botanicals, and Majestic Pure are some of the most prominent companies in the cold-pressed oil market. To cater to the demands of eco-conscious consumers and businesses, these brands are embracing eco-friendly practices right from sourcing to manufacturing and packaging. These brands are also collaborating with social media influencers and fitness bloggers to market their products. Billions of dollars have been invested in the research and development of widening the applications of cold-pressed oils beyond the food and cosmetics industry.
Recent Developments
The cold-pressed oil market is expected to be worth USD 23,431.5 million in 2024.
The cold-pressed oil market is expected to reach USD 38,426.4 million by 2034.
The cold-pressed oil market is developing at a CAGR of 5.10% from 2024 to 2034.
NOW Foods, Mountain Rose Herbs, Aura Cacia, Pukka Herbs, Naissance, Banyan Botanicals, Majestic Pure, etc., are some of the major players in the market.
The valuation for the cold-pressed oil market in 2023 was USD 20,342 million.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
4.1. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis, 2019 to 2023
4.2. Current and Future Market Size Value (US$ Million) & Volume (Tons) Projections, 2024 to 2034
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Type, 2019 to 2023
5.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Type, 2024 to 2034
5.3.1. Peanut Oil
5.3.2. Coconut Oil
5.3.3. Rapeseed Oil
5.3.4. Cottonseed Oil
5.3.5. Soybean Oil
5.3.6. Olive Oil
5.3.7. Palm Oil
5.3.8. Sunflower Seed Oil
5.3.9. Palm Kernel Oil
5.4. Y-o-Y Growth Trend Analysis By Type, 2019 to 2023
5.5. Absolute $ Opportunity Analysis By Type, 2024 to 2034
6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Distribution Channel
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Distribution Channel, 2019 to 2023
6.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Distribution Channel, 2024 to 2034
6.3.1. B2B
6.3.2. B2C
6.3.2.1. Hypermarkets/Supermarkets
6.3.2.2. Convenience Stores
6.3.2.3. Specialty Stores
6.3.2.4. Retail Stores
6.3.2.5. Online Retail
6.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2019 to 2023
6.5. Absolute $ Opportunity Analysis By Distribution Channel, 2024 to 2034
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
7.1. Introduction
7.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Region, 2019 to 2023
7.3. Current Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Region, 2024 to 2034
7.3.1. North America
7.3.2. Latin America
7.3.3. Western Europe
7.3.4. Eastern Europe
7.3.5. South Asia and Pacific
7.3.6. East Asia
7.3.7. Middle East and Africa
7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
8.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023
8.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034
8.2.1. By Country
8.2.1.1. USA
8.2.1.2. Canada
8.2.2. By Type
8.2.3. By Distribution Channel
8.3. Market Attractiveness Analysis
8.3.1. By Country
8.3.2. By Type
8.3.3. By Distribution Channel
8.4. Key Takeaways
9. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
9.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023
9.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034
9.2.1. By Country
9.2.1.1. Brazil
9.2.1.2. Mexico
9.2.1.3. Rest of Latin America
9.2.2. By Type
9.2.3. By Distribution Channel
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Type
9.3.3. By Distribution Channel
9.4. Key Takeaways
10. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023
10.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034
10.2.1. By Country
10.2.1.1. Germany
10.2.1.2. UK
10.2.1.3. France
10.2.1.4. Spain
10.2.1.5. Italy
10.2.1.6. Rest of Western Europe
10.2.2. By Type
10.2.3. By Distribution Channel
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Type
10.3.3. By Distribution Channel
10.4. Key Takeaways
11. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023
11.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034
11.2.1. By Country
11.2.1.1. Poland
11.2.1.2. Russia
11.2.1.3. Czech Republic
11.2.1.4. Romania
11.2.1.5. Rest of Eastern Europe
11.2.2. By Type
11.2.3. By Distribution Channel
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Type
11.3.3. By Distribution Channel
11.4. Key Takeaways
12. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023
12.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034
12.2.1. By Country
12.2.1.1. India
12.2.1.2. Bangladesh
12.2.1.3. Australia
12.2.1.4. New Zealand
12.2.1.5. Rest of South Asia and Pacific
12.2.2. By Type
12.2.3. By Distribution Channel
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Type
12.3.3. By Distribution Channel
12.4. Key Takeaways
13. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
13.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023
13.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034
13.2.1. By Country
13.2.1.1. China
13.2.1.2. Japan
13.2.1.3. South Korea
13.2.2. By Type
13.2.3. By Distribution Channel
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Type
13.3.3. By Distribution Channel
13.4. Key Takeaways
14. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
14.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023
14.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034
14.2.1. By Country
14.2.1.1. GCC Countries
14.2.1.2. South Africa
14.2.1.3. Israel
14.2.1.4. Rest of MEA
14.2.2. By Type
14.2.3. By Distribution Channel
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Type
14.3.3. By Distribution Channel
14.4. Key Takeaways
15. Key Countries Market Analysis
15.1. USA
15.1.1. Pricing Analysis
15.1.2. Market Share Analysis, 2023
15.1.2.1. By Type
15.1.2.2. By Distribution Channel
15.2. Canada
15.2.1. Pricing Analysis
15.2.2. Market Share Analysis, 2023
15.2.2.1. By Type
15.2.2.2. By Distribution Channel
15.3. Brazil
15.3.1. Pricing Analysis
15.3.2. Market Share Analysis, 2023
15.3.2.1. By Type
15.3.2.2. By Distribution Channel
15.4. Mexico
15.4.1. Pricing Analysis
15.4.2. Market Share Analysis, 2023
15.4.2.1. By Type
15.4.2.2. By Distribution Channel
15.5. Germany
15.5.1. Pricing Analysis
15.5.2. Market Share Analysis, 2023
15.5.2.1. By Type
15.5.2.2. By Distribution Channel
15.6. UK
15.6.1. Pricing Analysis
15.6.2. Market Share Analysis, 2023
15.6.2.1. By Type
15.6.2.2. By Distribution Channel
15.7. France
15.7.1. Pricing Analysis
15.7.2. Market Share Analysis, 2023
15.7.2.1. By Type
15.7.2.2. By Distribution Channel
15.8. Spain
15.8.1. Pricing Analysis
15.8.2. Market Share Analysis, 2023
15.8.2.1. By Type
15.8.2.2. By Distribution Channel
15.9. Italy
15.9.1. Pricing Analysis
15.9.2. Market Share Analysis, 2023
15.9.2.1. By Type
15.9.2.2. By Distribution Channel
15.10. Poland
15.10.1. Pricing Analysis
15.10.2. Market Share Analysis, 2023
15.10.2.1. By Type
15.10.2.2. By Distribution Channel
15.11. Russia
15.11.1. Pricing Analysis
15.11.2. Market Share Analysis, 2023
15.11.2.1. By Type
15.11.2.2. By Distribution Channel
15.12. Czech Republic
15.12.1. Pricing Analysis
15.12.2. Market Share Analysis, 2023
15.12.2.1. By Type
15.12.2.2. By Distribution Channel
15.13. Romania
15.13.1. Pricing Analysis
15.13.2. Market Share Analysis, 2023
15.13.2.1. By Type
15.13.2.2. By Distribution Channel
15.14. India
15.14.1. Pricing Analysis
15.14.2. Market Share Analysis, 2023
15.14.2.1. By Type
15.14.2.2. By Distribution Channel
15.15. Bangladesh
15.15.1. Pricing Analysis
15.15.2. Market Share Analysis, 2023
15.15.2.1. By Type
15.15.2.2. By Distribution Channel
15.16. Australia
15.16.1. Pricing Analysis
15.16.2. Market Share Analysis, 2023
15.16.2.1. By Type
15.16.2.2. By Distribution Channel
15.17. New Zealand
15.17.1. Pricing Analysis
15.17.2. Market Share Analysis, 2023
15.17.2.1. By Type
15.17.2.2. By Distribution Channel
15.18. China
15.18.1. Pricing Analysis
15.18.2. Market Share Analysis, 2023
15.18.2.1. By Type
15.18.2.2. By Distribution Channel
15.19. Japan
15.19.1. Pricing Analysis
15.19.2. Market Share Analysis, 2023
15.19.2.1. By Type
15.19.2.2. By Distribution Channel
15.20. South Korea
15.20.1. Pricing Analysis
15.20.2. Market Share Analysis, 2023
15.20.2.1. By Type
15.20.2.2. By Distribution Channel
15.21. GCC Countries
15.21.1. Pricing Analysis
15.21.2. Market Share Analysis, 2023
15.21.2.1. By Type
15.21.2.2. By Distribution Channel
15.22. South Africa
15.22.1. Pricing Analysis
15.22.2. Market Share Analysis, 2023
15.22.2.1. By Type
15.22.2.2. By Distribution Channel
15.23. Israel
15.23.1. Pricing Analysis
15.23.2. Market Share Analysis, 2023
15.23.2.1. By Type
15.23.2.2. By Distribution Channel
16. Market Structure Analysis
16.1. Competition Dashboard
16.2. Competition Benchmarking
16.3. Market Share Analysis of Top Players
16.3.1. By Regional
16.3.2. By Type
16.3.3. By Distribution Channel
17. Competition Analysis
17.1. Competition Deep Dive
17.1.1. Archer-Daniels-Midland Company
17.1.1.1. Overview
17.1.1.2. Product Portfolio
17.1.1.3. Profitability by Market Segments
17.1.1.4. Sales Footprint
17.1.1.5. Strategy Overview
17.1.1.5.1. Marketing Strategy
17.1.1.5.2. Product Strategy
17.1.1.5.3. Channel Strategy
17.1.2. Wilmar International Ltd.
17.1.2.1. Overview
17.1.2.2. Product Portfolio
17.1.2.3. Profitability by Market Segments
17.1.2.4. Sales Footprint
17.1.2.5. Strategy Overview
17.1.2.5.1. Marketing Strategy
17.1.2.5.2. Product Strategy
17.1.2.5.3. Channel Strategy
17.1.3. Cargill Inc.
17.1.3.1. Overview
17.1.3.2. Product Portfolio
17.1.3.3. Profitability by Market Segments
17.1.3.4. Sales Footprint
17.1.3.5. Strategy Overview
17.1.3.5.1. Marketing Strategy
17.1.3.5.2. Product Strategy
17.1.3.5.3. Channel Strategy
17.1.4. Lala Jagdish Prasad & Company
17.1.4.1. Overview
17.1.4.2. Product Portfolio
17.1.4.3. Profitability by Market Segments
17.1.4.4. Sales Footprint
17.1.4.5. Strategy Overview
17.1.4.5.1. Marketing Strategy
17.1.4.5.2. Product Strategy
17.1.4.5.3. Channel Strategy
17.1.5. Statfold Oil Ltd.
17.1.5.1. Overview
17.1.5.2. Product Portfolio
17.1.5.3. Profitability by Market Segments
17.1.5.4. Sales Footprint
17.1.5.5. Strategy Overview
17.1.5.5.1. Marketing Strategy
17.1.5.5.2. Product Strategy
17.1.5.5.3. Channel Strategy
17.1.6. FreshMill Oils
17.1.6.1. Overview
17.1.6.2. Product Portfolio
17.1.6.3. Profitability by Market Segments
17.1.6.4. Sales Footprint
17.1.6.5. Strategy Overview
17.1.6.5.1. Marketing Strategy
17.1.6.5.2. Product Strategy
17.1.6.5.3. Channel Strategy
17.1.7. Bunge Limited
17.1.7.1. Overview
17.1.7.2. Product Portfolio
17.1.7.3. Profitability by Market Segments
17.1.7.4. Sales Footprint
17.1.7.5. Strategy Overview
17.1.7.5.1. Marketing Strategy
17.1.7.5.2. Product Strategy
17.1.7.5.3. Channel Strategy
17.1.8. China Agri-Industries Holdings Limited.
17.1.8.1. Overview
17.1.8.2. Product Portfolio
17.1.8.3. Profitability by Market Segments
17.1.8.4. Sales Footprint
17.1.8.5. Strategy Overview
17.1.8.5.1. Marketing Strategy
17.1.8.5.2. Product Strategy
17.1.8.5.3. Channel Strategy
17.1.9. Multi-Technology
17.1.9.1. Overview
17.1.9.2. Product Portfolio
17.1.9.3. Profitability by Market Segments
17.1.9.4. Sales Footprint
17.1.9.5. Strategy Overview
17.1.9.5.1. Marketing Strategy
17.1.9.5.2. Product Strategy
17.1.9.5.3. Channel Strategy
17.1.10. Naissance trading
17.1.10.1. Overview
17.1.10.2. Product Portfolio
17.1.10.3. Profitability by Market Segments
17.1.10.4. Sales Footprint
17.1.10.5. Strategy Overview
17.1.10.5.1. Marketing Strategy
17.1.10.5.2. Product Strategy
17.1.10.5.3. Channel Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
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