Cognitive Assessment and Training Market Outlook from 2024 to 2034

The cognitive assessment and training market is currently valued at a staggering US$ 1,908.7 million as of 2024. Sedentary lifestyles, poor nutrition, and increased screen time have had negative effects on the human brain. In today’s era, people are starting to lose their cognitive skills at a very young age. This has necessitated the use of cognitive assessment and training solutions in the general populace.

With more people opting for these services and software, this market is very likely to surpass US$ 9,796.8 million by 2034, growing at an outstanding CAGR of 17.80%.

Attributes Details
Market Value for 2024 US$ 1,908.7 million
Projected Market Value for 2034 US$ 9,796.8 million
Value-based CAGR of the Market for 2024 to 2034 17.80%

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Cognitive Assessment and Training Industry Analysis

  • According to a survey, seven out of ten adults in the United States itself are undergoing some kind of chronic stress. This has negative repercussions on the cerebral functioning of individuals, pushing them to turn toward cognitive assessments and training services.
  • Sleep, too, plays a crucial role in the maintenance and optimization of cognitive functioning. With people getting less sleep, thanks to busy lifestyles, increased screen times, work-related stress, and other factors, the demand for these services is very likely to experience an upward trajectory.
  • With the rising poverty and migration issues in third-world countries, education still remains a far-fetched dream for many individuals. Lack of proper education facilities at a tender age, coupled with poor nutrition and healthcare, also puts tremendous pressure on governments to adopt cognitive assessments in communities.
  • Social isolation and loneliness, the two afflictions of the modern urban lifestyle, have also caused complexities in the individual’s cognitive abilities. This sets a promising foundation for cognitive screening solution providers to bring to the general population innovative interventions and support systems, augmenting market growth.

Category-wise Insights

Cognitive Assessment and Training Software to Entirely Change the Game

Cognitive assessment, in today’s day and age, can be carried out through various tools and services, such as software, services, personal training and consulting, etc. Among these, cognitive assessment software holds a substantial share of 31.30% of the overall market.

Attributes Details
Component Software
Market Share (2024) 31.30%
  • There is a huge demand for cognitive screening software as compared to other services and solutions because they provide standardized tests and tasks to the user to monitor and assess their cognitive abilities.
  • The adoption rates of this software are also high, especially in corporate and academic institutions, such as schools, colleges, and research institutions, as they are highly scalable. This allows for large-scale assessments simultaneously, saving both time and energy.

CAT Software Go Viral On PCs despite the Advent of Mobile Phones

Cognitive assessment and training software are curated mainly for personal computers and mobile phones. On the basis of type, the personal computers segment dominates the scene with a whopping 54.20% of the global market.

Attributes Details
Type Personal Computers (PCs)
Market Share (2024) 54.20%
  • Despite the advent of mobile phones, cognitive assessments, and training programs and software are gaining tremendous compatibility for personal computers. This is primarily due to the complexities and computational power required to run these programs.
  • Personal computers, these days, also come with big screens and ultra HD displays. This kind of setup is a quintessential component for users seeking comprehensive cognitive assessments and training.
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Country-wise Insights

The cognitive assessment and training market is spread across the globe, especially in developing and developed countries. Here are the analytics of a few of the lucrative markets in the world.

Countries CAGR (2024 to 2034)
Australia 21.30%
China 18.30%
United States 14.60%
Germany 13.20%
Japan 12.50%

Government Initiatives Augments Cognitive Screening and Training Services’ Adoption in Australia

The cognitive assessment and training market in Australia is slated to develop at a CAGR of 21.30% from 2024 to 2034.

  • The Australian government, from time to time, has been devising a multitude of policies and schemes to bring about the adoption of cognitive screening and training programs in the general population.
  • Cognitive Assessment Australia provides professional psychological assessments for children and adults. Organizations, with the help of governments and NDIS (National Disability Insurance Scheme), are changing the way people used to see cognitive assessments.

Increased Screen Times among Children to Aid China’s Cognitive Screening and Training Market

China is also one of the most lucrative countries in the cognitive screening and training program market. It is very likely to surge at a CAGR of 18.30% during the forecasted period.

  • An average person spends five hours and twenty minutes out of a total of twenty-four in front of a screen in China. This increased screen time definitely has an adverse effect on the cognitive functions of the individual.
  • China-based companies such as Mercer|Mettl specialize in evaluating the cognitive functions of humans in problem-solving and learning. They are among the very few in the country to leverage advanced cognitive screening and training technologies.

Prevalence of Chronic Stress in the United States Profits the Cognitive Assessment and Training Market

The market in the United States is also a promising one. It is slated to progress at a CAGR of 14.60% through 2034.

  • Seven out of ten adults in the United States are dealing with chronic stress or problems associated with it. These type of situations, in the long-term, amplifies the individual’s chances of losing their cognitive skills at a very early stage of their lives.
  • Demand for cognitive screening and training programs is thus rising in the United States. The clamor for these software is also touching the skies due to the presence of industry giants like Cogstate, Cogmed (Pear Therapeutics), CNS Vital Signs, BrainCheck, etc.

Germany’s Cognitive Assessment and Training Market Benefits from the Growing Aging Population

The market in Germany is also very likely to flourish in the coming years. It is slated to rise at a CAGR of 13.20% through 2034.

  • Germany, as of 2024, is dealing with the problem of growing aging population. This geriatric population is more susceptible to weakened cognitive and motor functioning, which is benefitting market growth.
  • There is also a growing recognition of mental health problems in educational and workplace settings in the country. These institutions generally conduct these kinds of tests to optimize academic and professional performance.

Japan’s Corporate Structure Fuels the Need for Cognitive Screening and Training Programs

The future of Japan’s cognitive assessment and training market also looks very bright. The market is scheduled to develop at a CAGR of 12.50% through 2034.

  • According to a global survey, nearly twenty-five percent of Japan-based companies compel their employees to work more than eighty hours per week. These kinds of working hours, in the long term, negatively affect the cognitive functioning of professional workers in the country.
  • This, coupled with the growing geriatric population in the country, is creating a conducive environment for cognitive assessment and training program providers to expand their services and reach a wider audience.

Competitive Landscape

The cognitive assessment and training market is still in its nascent stages with very limited companies in the international marketplace. These companies have not yet penetrated the underdeveloped parts of the world. The demand for these services is also very less in underdeveloped countries, primarily due to the lack of awareness among the general population.

Recent Developments

  • In March 2024, BrainCheck secured a $15 million investment for its cognitive screening platform. Next Coast Ventures and S3 Ventures led the funding, with UPMC Enterprises' Nicholas Shapiro joining the board of directors amid the announcement.
  • In January 2024, Maplewood Senior Living partnered with BrainCheck for an observational study, advancing digital cognitive screening technology. Researchers aimed to understand normal age-related cognition among healthy older adults, utilizing BrainCheck's platform to detect signs of cognitive impairment and empower clinicians with meaningful data.
  • In March 2024, Linus Health, a digital health company, acquired speech analytics startup Aural Analytics. The acquisition added clinical-grade speech analytics to Linus Health's platform, enhancing its ability to detect signs of cognitive dysfunction, including Alzheimer's and other dementias.
  • In October 2023, Altoida unveiled its AR-based digital cognitive assessment, correlating with standard neuropsychological tests. The 188-participant study demonstrated efficacy in identifying mild cognitive impairment, offering a quicker alternative to traditional pen-and-paper assessments.

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Key Companies

  • Quest Diagnostics
  • Cogstate Ltd.
  • Cambridge Cognition Ltd.Neurocog Trials Inc.
  • Brain Resource Company
  • Pearson Education
  • CogniFit
  • Signant Health
  • Total Brain
  • MedAvante-ProPhase
  • VeraSci
  • BrainCheck
  • MeritTrac

Key Coverage in the Cognitive Assessment and Training Market

  • Emerging Cognitive Screening and Training Trends
  • Ongoing Innovations in Cognitive Assessments
  • Advantages of Cognitive Analysis Software over Services
  • Overview of Cognitive Assessment in Children
  • Top Cognitive Assessment for Dementia

Key Segments of Cognitive Assessment and Training Industry

By Component:

  • Software
  • Services
  • Consulting
  • Support & Maintenance

By Type:

  • Personal Computers (PCs)
  • Mobiles & Tablets

By End User:

  • Healthcare
  • Research Organizations
  • Education
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • Middle East & Africa (MEA)
  • Asia Pacific

Frequently Asked Questions

How much is the Cognitive Assessment and Training Market Currently Worth?

The market is expected to be worth US$ 1,908.7 million in 2024.

What is the Sales Forecast for Cognitive Assessment and Training through 2034?

The market is expected to reach US$ 9,796.8 million by 2034.

At What Rate is the Cognitive Assessment and Training Market Growing?

The market is developing at a CAGR of 17.80% from 2024 to 2034.

Which are the key Companies in the Cognitive Assessment and Training Market?

Quest Diagnostics, Cogstate Ltd., Cambridge Cognition Ltd., Neurocog Trials Inc., Brain Resource Company, Pearson Education, CogniFit, etc., are some of the major players in the market.

What was the Overall Value of the Cognitive Assessment and Training Market in 2023?

The valuation for the market in 2023 was US$ 1,642.8 million.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034

    4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Component

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Component, 2019 to 2023

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Component, 2024 to 2034

        5.3.1. Software

        5.3.2. Services

            5.3.2.1. Training

            5.3.2.2. Consulting

            5.3.2.3. Support & Maintenance

    5.4. Y-o-Y Growth Trend Analysis By Component, 2019 to 2023

    5.5. Absolute $ Opportunity Analysis By Component, 2024 to 2034

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Assessment Type

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Assessment Type, 2019 to 2023

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Assessment Type, 2024 to 2034

        6.3.1. Personal Computers (PCs)

        6.3.2. Mobiles & Tablets

    6.4. Y-o-Y Growth Trend Analysis By Assessment Type, 2019 to 2023

    6.5. Absolute $ Opportunity Analysis By Assessment Type, 2024 to 2034

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By End User

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) Analysis By End User, 2019 to 2023

    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End User, 2024 to 2034

        7.3.1. Healthcare

        7.3.2. Research Organizations

        7.3.3. Education

        7.3.4. Others

    7.4. Y-o-Y Growth Trend Analysis By End User, 2019 to 2023

    7.5. Absolute $ Opportunity Analysis By End User, 2024 to 2034

8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019 to 2023

    8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Western Europe

        8.3.4. Eastern Europe

        8.3.5. South Asia and Pacific

        8.3.6. East Asia

        8.3.7. Middle East and Africa

    8.4. Market Attractiveness Analysis By Region

9. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        9.2.1. By Country

            9.2.1.1. USA

            9.2.1.2. Canada

        9.2.2. By Component

        9.2.3. By Assessment Type

        9.2.4. By End User

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Component

        9.3.3. By Assessment Type

        9.3.4. By End User

    9.4. Key Takeaways

10. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Rest of Latin America

        10.2.2. By Component

        10.2.3. By Assessment Type

        10.2.4. By End User

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Component

        10.3.3. By Assessment Type

        10.3.4. By End User

    10.4. Key Takeaways

11. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. UK

            11.2.1.3. France

            11.2.1.4. Spain

            11.2.1.5. Italy

            11.2.1.6. Rest of Western Europe

        11.2.2. By Component

        11.2.3. By Assessment Type

        11.2.4. By End User

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Component

        11.3.3. By Assessment Type

        11.3.4. By End User

    11.4. Key Takeaways

12. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        12.2.1. By Country

            12.2.1.1. Poland

            12.2.1.2. Russia

            12.2.1.3. Czech Republic

            12.2.1.4. Romania

            12.2.1.5. Rest of Eastern Europe

        12.2.2. By Component

        12.2.3. By Assessment Type

        12.2.4. By End User

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Component

        12.3.3. By Assessment Type

        12.3.4. By End User

    12.4. Key Takeaways

13. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        13.2.1. By Country

            13.2.1.1. India

            13.2.1.2. Bangladesh

            13.2.1.3. Australia

            13.2.1.4. New Zealand

            13.2.1.5. Rest of South Asia and Pacific

        13.2.2. By Component

        13.2.3. By Assessment Type

        13.2.4. By End User

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Component

        13.3.3. By Assessment Type

        13.3.4. By End User

    13.4. Key Takeaways

14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        14.2.1. By Country

            14.2.1.1. China

            14.2.1.2. Japan

            14.2.1.3. South Korea

        14.2.2. By Component

        14.2.3. By Assessment Type

        14.2.4. By End User

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Component

        14.3.3. By Assessment Type

        14.3.4. By End User

    14.4. Key Takeaways

15. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        15.2.1. By Country

            15.2.1.1. GCC Countries

            15.2.1.2. South Africa

            15.2.1.3. Israel

            15.2.1.4. Rest of MEA

        15.2.2. By Component

        15.2.3. By Assessment Type

        15.2.4. By End User

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Component

        15.3.3. By Assessment Type

        15.3.4. By End User

    15.4. Key Takeaways

16. Key Countries Market Analysis

    16.1. USA

        16.1.1. Pricing Analysis

        16.1.2. Market Share Analysis, 2023

            16.1.2.1. By Component

            16.1.2.2. By Assessment Type

            16.1.2.3. By End User

    16.2. Canada

        16.2.1. Pricing Analysis

        16.2.2. Market Share Analysis, 2023

            16.2.2.1. By Component

            16.2.2.2. By Assessment Type

            16.2.2.3. By End User

    16.3. Brazil

        16.3.1. Pricing Analysis

        16.3.2. Market Share Analysis, 2023

            16.3.2.1. By Component

            16.3.2.2. By Assessment Type

            16.3.2.3. By End User

    16.4. Mexico

        16.4.1. Pricing Analysis

        16.4.2. Market Share Analysis, 2023

            16.4.2.1. By Component

            16.4.2.2. By Assessment Type

            16.4.2.3. By End User

    16.5. Germany

        16.5.1. Pricing Analysis

        16.5.2. Market Share Analysis, 2023

            16.5.2.1. By Component

            16.5.2.2. By Assessment Type

            16.5.2.3. By End User

    16.6. UK

        16.6.1. Pricing Analysis

        16.6.2. Market Share Analysis, 2023

            16.6.2.1. By Component

            16.6.2.2. By Assessment Type

            16.6.2.3. By End User

    16.7. France

        16.7.1. Pricing Analysis

        16.7.2. Market Share Analysis, 2023

            16.7.2.1. By Component

            16.7.2.2. By Assessment Type

            16.7.2.3. By End User

    16.8. Spain

        16.8.1. Pricing Analysis

        16.8.2. Market Share Analysis, 2023

            16.8.2.1. By Component

            16.8.2.2. By Assessment Type

            16.8.2.3. By End User

    16.9. Italy

        16.9.1. Pricing Analysis

        16.9.2. Market Share Analysis, 2023

            16.9.2.1. By Component

            16.9.2.2. By Assessment Type

            16.9.2.3. By End User

    16.10. Poland

        16.10.1. Pricing Analysis

        16.10.2. Market Share Analysis, 2023

            16.10.2.1. By Component

            16.10.2.2. By Assessment Type

            16.10.2.3. By End User

    16.11. Russia

        16.11.1. Pricing Analysis

        16.11.2. Market Share Analysis, 2023

            16.11.2.1. By Component

            16.11.2.2. By Assessment Type

            16.11.2.3. By End User

    16.12. Czech Republic

        16.12.1. Pricing Analysis

        16.12.2. Market Share Analysis, 2023

            16.12.2.1. By Component

            16.12.2.2. By Assessment Type

            16.12.2.3. By End User

    16.13. Romania

        16.13.1. Pricing Analysis

        16.13.2. Market Share Analysis, 2023

            16.13.2.1. By Component

            16.13.2.2. By Assessment Type

            16.13.2.3. By End User

    16.14. India

        16.14.1. Pricing Analysis

        16.14.2. Market Share Analysis, 2023

            16.14.2.1. By Component

            16.14.2.2. By Assessment Type

            16.14.2.3. By End User

    16.15. Bangladesh

        16.15.1. Pricing Analysis

        16.15.2. Market Share Analysis, 2023

            16.15.2.1. By Component

            16.15.2.2. By Assessment Type

            16.15.2.3. By End User

    16.16. Australia

        16.16.1. Pricing Analysis

        16.16.2. Market Share Analysis, 2023

            16.16.2.1. By Component

            16.16.2.2. By Assessment Type

            16.16.2.3. By End User

    16.17. New Zealand

        16.17.1. Pricing Analysis

        16.17.2. Market Share Analysis, 2023

            16.17.2.1. By Component

            16.17.2.2. By Assessment Type

            16.17.2.3. By End User

    16.18. China

        16.18.1. Pricing Analysis

        16.18.2. Market Share Analysis, 2023

            16.18.2.1. By Component

            16.18.2.2. By Assessment Type

            16.18.2.3. By End User

    16.19. Japan

        16.19.1. Pricing Analysis

        16.19.2. Market Share Analysis, 2023

            16.19.2.1. By Component

            16.19.2.2. By Assessment Type

            16.19.2.3. By End User

    16.20. South Korea

        16.20.1. Pricing Analysis

        16.20.2. Market Share Analysis, 2023

            16.20.2.1. By Component

            16.20.2.2. By Assessment Type

            16.20.2.3. By End User

    16.21. GCC Countries

        16.21.1. Pricing Analysis

        16.21.2. Market Share Analysis, 2023

            16.21.2.1. By Component

            16.21.2.2. By Assessment Type

            16.21.2.3. By End User

    16.22. South Africa

        16.22.1. Pricing Analysis

        16.22.2. Market Share Analysis, 2023

            16.22.2.1. By Component

            16.22.2.2. By Assessment Type

            16.22.2.3. By End User

    16.23. Israel

        16.23.1. Pricing Analysis

        16.23.2. Market Share Analysis, 2023

            16.23.2.1. By Component

            16.23.2.2. By Assessment Type

            16.23.2.3. By End User

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By Component

        17.3.3. By Assessment Type

        17.3.4. By End User

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. Quest Diagnostics

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segments

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

        18.1.2. Cogstate Ltd.

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segments

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

        18.1.3. Cambridge Cognition Ltd.

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segments

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

        18.1.4. Neurocog Trials Inc.

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segments

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

        18.1.5. Brain Resource Company

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segments

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

        18.1.6. Pearson Education

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segments

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

        18.1.7. CogniFit

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segments

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

        18.1.8. Signant Health

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segments

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

        18.1.9. Total Brain

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segments

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

        18.1.10. MedAvante-ProPhase

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segments

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

        18.1.11. VeraSci

            18.1.11.1. Overview

            18.1.11.2. Product Portfolio

            18.1.11.3. Profitability by Market Segments

            18.1.11.4. Sales Footprint

            18.1.11.5. Strategy Overview

                18.1.11.5.1. Marketing Strategy

        18.1.12. BrainCheck

            18.1.12.1. Overview

            18.1.12.2. Product Portfolio

            18.1.12.3. Profitability by Market Segments

            18.1.12.4. Sales Footprint

            18.1.12.5. Strategy Overview

                18.1.12.5.1. Marketing Strategy

19. Assumptions & Acronyms Used

20. Research Methodology

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