Coffee Grounds Overview for 2024 to 2034

In the updated market research report, FMI postulates that the demand for coffee grounds will progress at a CAGR of 10.7%. With the current valuation of the market pegged at US$ 639.9 million, the varied uses of coffee grounds are set to put the industry on an upward trajectory over the projected period. By the time 2034 comes around, the coffee ground market is slated to hit a valuation of US$ 1,772.80 million.

Attributes Details
Coffee Grounds Market Value for 2024 US$ 639.9 million
Projected Market Value for 2034 US$ 1,772.80 million
Value-based CAGR of Market for 2024 to 2034 10.7%

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Coffee Grounds Market Insights

  • With personal gardening becoming a hobby for a significant number of people, especially among the older generation, the demand for coffee grounds from the horticulture sector is progressing at a rapid pace.
  • Coffee grounds are riding the wave of popularity enjoyed by compostable materials, and are thus becoming more commonplace in residences.
  • Rising pet adoption, with claims of more than 65% of American households having a pet, the need to rid them of fleas rises. Coffee grounds are emerging as a chemical-free and cost-effective way for pet owners to do so.
  • With upgrades in lifestyle, more attention is being paid to the upkeep of homes. Coffee grounds, with their odor-repelling properties, are thus seeing greater adoption in residences.
  • With the increased demand for sustainable fuels, coffee grounds are being used for the manufacture of biofuel in growing measures.

Trends in the Coffee Grounds Market

  • With fertilizer sales thriving, materials in their production, such as coffee grounds, are being called upon to a greater degree.
  • Trend of recycling coffee grounds, practiced in both industrial and household use, is boosting the market.
  • Advertising through the medium of social media, where the benefits of coffee grounds are expounded, is paying dividends for market players.
  • Suppliers are packaging coffee grounds with coffee itself to appeal to consumers more and with coffee sales showing no signs of slowing down, the coffee grounds industry is benefitting.
  • Coffee flour is emerging as a significant off-beat material in the making of bakery products and confectionaries. Developing demand for coffee flour is thus another avenue of growth for the market.
  • As the demand for organic ingredients in skincare products rises, the cosmetics industry is playing a key role in the growth in demand for coffee grounds.
  • Lack of awareness among consumers regarding the multipronged uses of the product, sees significant quantities of usable coffee grounds go to waste, which hampers the growth of the market.
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Category-wise Outlook

Arabica coffee grounds rule the roost when it comes to the product type. Coffee grounds are majorly used in the agriculture sector.

Popularity of Arabica Coffee Translates to Coffee Grounds

Arabica coffee grounds are expected to account for 66.0% of the market share by product type in 2024. Factors driving the growth of arabica coffee grounds are:

  • Arabica coffee is the predominant form of coffee cultivated, with the United States Department of Agriculture putting the number at about 60% of total cultivation in 2017. Thus, arabica coffee grounds are more readily available.
  • Increasing sale of arabica coffee beans is benefiting the production and distribution of arabica coffee grounds.
Attributes Details
Top Product Type Arabica
Market Share (2024) 66.0%

Farmers Looking at Innovative Solutions Boost the Demand for Coffee Grounds in the Agricultural Sector

Agricultural end use of coffee grounds is anticipated to account for 35.5% of the market share in 2024. Some of the factors for the growth of agricultural application of coffee grounds are:

  • Farmers, especially in developed countries, are on the lookout for unconventional solutions to make production more effective. Coffee grounds are one such solution being embraced by farmers.
  • Trends of indoor farming and subsistence agriculture are helping coffee grounds to make more inroads in the agriculture industry.
Attributes Details
Top End Use Agriculture
Market Share (2024) 35.5%

Country-wise Analysis

Presence of major coffee-producing nations like Vietnam, Indonesia, and India, all in the top 10 of the world according to World Atlas, bolsters the market in the Asia Pacific. Significant taking up of gardening as an activity by individuals is also planting the seeds for the growth of coffee grounds in the region.

Clamor among Europeans to make households pleasing is influencing the growing adoption of coffee grounds in Europe. Thriving cosmetics industry in North America is informing the growth of the market in the region.

Countries CAGR (2024 to 2034)
China 11.6%
Japan 10.0%
United States 7.9%
Germany 8.7%
India 7.2%

Growing Coffee Production Conducive to Market Growth in India

The market is anticipated to register a CAGR of 7.2% in India for the forecast period. Some of the factors driving the growth of the market in the country are:

  • Despite hardships like unseasonal rains and raw material shortage, India remains one of the major coffee-producing countries in the world, paving the way for coffee grounds growth in the country.
  • Rising Western influence is seeing coffee become a fixture of a significant number of Indians' daily intake and thus coffee grounds demand is swelling up in the country.

Popularity of Luxurious Coffee Brands Makes the United States Promising for Coffee Grounds

The United States is set to see the market expand at a CAGR of 7.9% over the forecast period. Prominent factors driving the growth of the market are:

  • With rising income among the younger generation, premium coffee brands are seeing growth in the United States, which is positively influencing the coffee grounds market.
  • All-in-one packages containing coffee, coffee beans, and coffee grounds are climbing in popularity in the United States, benefitting the market.

Increasing Import of Coffee Positively Impacts the Market in China

The market is expected to register a CAGR of 11.6% in China over the forecast period. Some of the factors driving the growth of the market in China are:

  • To satiate the notable coffee needs of the country, while local production is being ramped up and imports are also increasingly being called upon in China, from prominent coffee-producing nations like Ethiopia. Thus, the presence of coffee grounds too is rising in the country.
  • Local Chinese coffee beans are impressing more consumers in China, such as those from Pu'er, and their popularity is also benefitting the coffee grounds industry.

Innovative Use of Coffee Grounds Ensuring Progress of the Market in Germany

The market is set to progress at a CAGR of 8.7% in Germany for the forecast period. Factors influencing the growth of the market in Germany include:

  • Coffee grounds are being used by German manufacturers inventively, for example, Hakle using it for toilet paper manufacture, and thus the market is flourishing in the country.
  • Luxury products in Germany are using coffee grounds to heighten the sensory experiences of consumers. For example, in 2022, Lilienthal Berlin launched a watch with a case made of coffee grounds, made by Kaffeeform.

Recycling of Coffee Grounds Rising in Significance in Japan

The market is expected to register a CAGR of 10.0% in Japan over the period from 2024 to 2034. Some of the reasons for the growth of coffee grounds in the country are:

  • Recycling of coffee grounds, as part of the wider effort to limit coffee-related waste, is becoming more prominent in Japan. For example, in May 2022, Starbucks Japan opened a drive-thru store in Togane concentrated on recycling coffee grounds.
  • Use of the koji technique in Japan, as practiced by Soi, is widening the scope of coffee grounds in the country, turning them into coffee bars.

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Competitive Landscape in the Coffee Grounds Market

Hoping to capitalize on the rising affinity towards coffee grounds, coffee-makers are entering the market. Thus, the market sees multinational coffee giants compete with smaller concentrated coffee grounds vendors.

Death Wish Coffee Company is bundling coffee grounds with other coffee products to enlarge the demand for the product. Other market players are focused on collaborating with other coffee sector stakeholders to enhance demand.

Recent Developments in the Coffee Grounds Market

  • In May 2022, Kaffeeform launched the Weducer Cup Refined, a coffee mug made from coffee grounds.
  • In July 2023, Tim Hortons opened the Green Environmental Protection Experimental Store in Shenzhen, China, which is focused on coffee grounds.
  • In September 2022, Nivea launched a face cream as part of its Naturally Good range, containing recycled coffee grounds. The company leveraged its Kaffe Bueno for the development of the product.

Key Companies in the Coffee Grounds Market

  • Death Wish Coffee Company
  • Folgers Coffee
  • Hills Bros. Coffee
  • Kicking Horse Coffee
  • Peet's Coffee
  • Red Thread
  • Royal Kona
  • Starbucks Corporation
  • The Kraft Heinz Company
  • UCC

Key Coverage in the Coffee Grounds Industry Report

  • Coffee Grounds Market Size and Share Analysis
  • Assessment of sale of coffee grounds
  • Used coffee grounds industry coverage
  • Spent coffee grounds market report
  • Coffee ground market value share in coffee waste market analysis
  • Coffee ground market value share in coffee byproduct market analysis

Key Segments

By Product Type:

  • Arabica
  • Robusta
  • Others (Liberica, Excelsa)

By End Use:

  • Food & Beverage
  • Agriculture
  • Cosmetic & Personal Care
  • Insecticides & Pesticides
  • Biofuel

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East and Africa (MEA)

Frequently Asked Questions

How Big is the Coffee Ground Market?

The coffee ground market is estimated to be US$ 639.9 million in 2024.

What are the Key Companies in the Coffee Grounds Market?

Death Wish Coffee Company, Folgers Coffee, Hills Bros. Coffee, and Kicking Horse Coffee are some of the key companies in the coffee grounds market.

How Much Will the Coffee Grounds Market Be Worth in 2034?

The coffee grounds market is expected to reach a valuation of US$ 1,772.80 million in 2034.

What is the Outlook for the Coffee Grounds Industry?

The coffee grounds industry is penned in to progress at a sturdy CAGR of 10.7% over the period from 2024 to 2034.

What are the Segments of the Coffee Grounds Market?

The coffee grounds market can be segmented into the following categories: product type, and end-use.

How Will Demand for Coffee Grounds Progress in the United States?

The coffee grounds market is predicted to progress at a CAGR of 7.9% in the United States over the period from 2024 to 2034.

How Will Demand for Coffee Grounds Progress in China?

The coffee grounds market is slated to progress at a CAGR of 11.6% in China over the period from 2024 to 2034.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Manufacturer

            3.5.1.2. Mid-Level Participants (Traders)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034

    4.1. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis, 2019 to 2023

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Tons) Projections, 2024 to 2034

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Type, 2019 to 2023

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Type, 2024 to 2034

        5.3.1. Drip Ground Coffee

        5.3.2. Classic Roast Ground Coffee

        5.3.3. Sumatra Ground Coffee

        5.3.4. Others

    5.4. Y-o-Y Growth Trend Analysis By Type, 2019 to 2023

    5.5. Absolute $ Opportunity Analysis By Type, 2024 to 2034

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Application

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Application, 2019 to 2023

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Application, 2024 to 2034

        6.3.1. Food and Beverage

        6.3.2. Agriculture

        6.3.3. Cosmetic and Personal Care

        6.3.4. Insecticides

        6.3.5. Pesticides

    6.4. Y-o-Y Growth Trend Analysis By Application, 2019 to 2023

    6.5. Absolute $ Opportunity Analysis By Application, 2024 to 2034

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Region, 2019 to 2023

    7.3. Current Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Region, 2024 to 2034

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Western Europe

        7.3.4. Eastern Europe

        7.3.5. South Asia and Pacific

        7.3.6. East Asia

        7.3.7. Middle East and Africa

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    8.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023

    8.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034

        8.2.1. By Country

            8.2.1.1. USA

            8.2.1.2. Canada

        8.2.2. By Type

        8.2.3. By Application

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Type

        8.3.3. By Application

    8.4. Key Takeaways

9. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023

    9.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Type

        9.2.3. By Application

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Type

        9.3.3. By Application

    9.4. Key Takeaways

10. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023

    10.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. UK

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Western Europe

        10.2.2. By Type

        10.2.3. By Application

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Type

        10.3.3. By Application

    10.4. Key Takeaways

11. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023

    11.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034

        11.2.1. By Country

            11.2.1.1. Poland

            11.2.1.2. Russia

            11.2.1.3. Czech Republic

            11.2.1.4. Romania

            11.2.1.5. Rest of Eastern Europe

        11.2.2. By Type

        11.2.3. By Application

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Type

        11.3.3. By Application

    11.4. Key Takeaways

12. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023

    12.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034

        12.2.1. By Country

            12.2.1.1. India

            12.2.1.2. Bangladesh

            12.2.1.3. Australia

            12.2.1.4. New Zealand

            12.2.1.5. Rest of South Asia and Pacific

        12.2.2. By Type

        12.2.3. By Application

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Type

        12.3.3. By Application

    12.4. Key Takeaways

13. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023

    13.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. Japan

            13.2.1.3. South Korea

        13.2.2. By Type

        13.2.3. By Application

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Type

        13.3.3. By Application

    13.4. Key Takeaways

14. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023

    14.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa

            14.2.1.3. Israel

            14.2.1.4. Rest of MEA

        14.2.2. By Type

        14.2.3. By Application

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Type

        14.3.3. By Application

    14.4. Key Takeaways

15. Key Countries Market Analysis

    15.1. USA

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2023

            15.1.2.1. By Type

            15.1.2.2. By Application

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2023

            15.2.2.1. By Type

            15.2.2.2. By Application

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2023

            15.3.2.1. By Type

            15.3.2.2. By Application

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2023

            15.4.2.1. By Type

            15.4.2.2. By Application

    15.5. Germany

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2023

            15.5.2.1. By Type

            15.5.2.2. By Application

    15.6. UK

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2023

            15.6.2.1. By Type

            15.6.2.2. By Application

    15.7. France

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2023

            15.7.2.1. By Type

            15.7.2.2. By Application

    15.8. Spain

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2023

            15.8.2.1. By Type

            15.8.2.2. By Application

    15.9. Italy

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2023

            15.9.2.1. By Type

            15.9.2.2. By Application

    15.10. Poland

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2023

            15.10.2.1. By Type

            15.10.2.2. By Application

    15.11. Russia

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2023

            15.11.2.1. By Type

            15.11.2.2. By Application

    15.12. Czech Republic

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2023

            15.12.2.1. By Type

            15.12.2.2. By Application

    15.13. Romania

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2023

            15.13.2.1. By Type

            15.13.2.2. By Application

    15.14. India

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2023

            15.14.2.1. By Type

            15.14.2.2. By Application

    15.15. Bangladesh

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2023

            15.15.2.1. By Type

            15.15.2.2. By Application

    15.16. Australia

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2023

            15.16.2.1. By Type

            15.16.2.2. By Application

    15.17. New Zealand

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2023

            15.17.2.1. By Type

            15.17.2.2. By Application

    15.18. China

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2023

            15.18.2.1. By Type

            15.18.2.2. By Application

    15.19. Japan

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2023

            15.19.2.1. By Type

            15.19.2.2. By Application

    15.20. South Korea

        15.20.1. Pricing Analysis

        15.20.2. Market Share Analysis, 2023

            15.20.2.1. By Type

            15.20.2.2. By Application

    15.21. GCC Countries

        15.21.1. Pricing Analysis

        15.21.2. Market Share Analysis, 2023

            15.21.2.1. By Type

            15.21.2.2. By Application

    15.22. South Africa

        15.22.1. Pricing Analysis

        15.22.2. Market Share Analysis, 2023

            15.22.2.1. By Type

            15.22.2.2. By Application

    15.23. Israel

        15.23.1. Pricing Analysis

        15.23.2. Market Share Analysis, 2023

            15.23.2.1. By Type

            15.23.2.2. By Application

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Type

        16.3.3. By Application

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Death Wish Coffee Company

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

                17.1.1.5.2. Product Strategy

                17.1.1.5.3. Channel Strategy

        17.1.2. Folgers Coffee

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

                17.1.2.5.2. Product Strategy

                17.1.2.5.3. Channel Strategy

        17.1.3. Hills Bros. Coffee

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

                17.1.3.5.2. Product Strategy

                17.1.3.5.3. Channel Strategy

        17.1.4. Kicking Horse Coffee

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

                17.1.4.5.2. Product Strategy

                17.1.4.5.3. Channel Strategy

        17.1.5. Peet's Coffee

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

                17.1.5.5.2. Product Strategy

                17.1.5.5.3. Channel Strategy

        17.1.6. Red Thread

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

                17.1.6.5.2. Product Strategy

                17.1.6.5.3. Channel Strategy

        17.1.7. Royal Kona

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

                17.1.7.5.2. Product Strategy

                17.1.7.5.3. Channel Strategy

        17.1.8. Starbucks Corporation

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

                17.1.8.5.2. Product Strategy

                17.1.8.5.3. Channel Strategy

        17.1.9. The Kraft Heinz Company

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

                17.1.9.5.2. Product Strategy

                17.1.9.5.3. Channel Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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