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Progressive developments at the junction between artificial intelligence and flavour science are poised to revolutionize global beverage industry.
From ‘Internet of Food’ to machine learning, manufacturers are coming up with technologies that can predict flavour combinations, tools are being developed that can offer solutions to some of the critical challenges faced by the F&B industry.
Advancement in the field will enable the beverage sector to radically optimize flavour formulation and product development.
Digital thread can enable calculation of nutritional profile of products to finalizing recipes in lab, to monitoring the whole supply chain and tracking ingredient sourcing from multiple suppliers all the way to the consumers. Digitization has helped resolving various complexities within the supply chain of the coconut water market.
Future Market Insights therefore observes digital developments as the key to success of the market in the near future.
Pricing is a crucial variable of the market and clearly controls the uptake / demand of coconut water. It is noteworthy to understand that price per / ton of target products around the globe differs at a significant ratio, yet reflects similar pattern of variance.
In the global coconut water market, the derived weighted average selling prices of is near 3000/MT for organic coconut water and near 2000/MT for conventional coconut water. Graph below presents a perspective of price variance across regions and key segment categories.
The clean label trend is embracing a wider range of products that can be attributed with health benefits. The clean label is a term that has been used in the food industry for many years, however, nowadays this term is used as a catch phrase to attract modern day consumers.
Clean label has now become a mainstream with consumers demanding to understand everything about the products, starting from their evolution to their benefits. This trend is prompting the manufacturers to upscale their clean label game and introduce more products with greater transparency, less complexity and simple sounding ingredients.
Coconut water is used to nutritionally functionalize and enrich a wide range of food and beverage products including cereals, nutrition bars, baked goods, dairy products, drinks, snacks, soups, sauces, and some of the authentic culinary cuisines from South Asia, among others.
Coconut water provide innovative solutions to improve the technological and nutritional functionality of food and beverage products thus are witnessing growing prospects in food and beverage industry.
Plant-based beverages are been increasing preferred over dairy based beverages owing to several factors. Individuals assume that plant-based beverages are healthier and allergen free and hence it is becoming a trend to consume plant-based products.
Key players are launching different plant-based drinks, owing to increased consumption and additional health benefits. Plant-based drinks such as flavoured coconut water does not contain lactose and consumed by increasing lactose intolerant individuals.
Plant-based beverages are highly preferred by individuals over dairy-based products, owing to its health benefits and increasing popularity.
Changing consumer essentials and tastes with changes in processing technology, heftier domestic, rising costs, shortening product lifecycles and overseas competition all upsurge the pressure to innovate.
Restaurants and beverage manufacturers spend millions, coupled with months of efforts, to create new food products. Teams of expert chefs, consumer feedback, and state of the art kitchens together help in creating great tasting food.
For food manufacturers and restaurants, it is important to capitalize on taste to increase the sales of products. When consumers see an alluring flavor proposition, they’re likely to try it. Hence, food giants are continuously striving to innovate their product offering.
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According to FMI, nearly 45% of the market belongs to Tier 1 companies and the leading manufacturers are concentrated in North America.
The manufacturers are investing in e-Commerce across multiple channels. It is collaborating with retailers to expand its e-Commerce business. The producers are working towards digitization: In India, the company sets up a Digital Command Center to analyze links between consumer activities and business outcomes.
In 2017, the Pepsi Co. teamed up with leading universities, innovators, and governments on projects for developing biodegradable film resins to make sustainable flexible packaging for its products.
Manufacturers are now shifting their focus towards natural ingredients and additives obtained from natural sources to cater to the changing demand among consumers. This has resulted in a slew of launches within the market, which according to FMI will aid in spurring growth. Some of the recent launches in the coconut water market are:
Mature markets are characterized by critical demographic as well as consumer behavioral changes that tends to dictate the global demand-supply balance paradigm.
With health consciousness and environmental sustainability being the broad-level indicators of consumer demand, governments of developed economies are imposing more stringent standards of food production, forcing manufacturers to either comply or pull out of the game.
Consumers are willing participants in this growth wave – demanding that the food and beverage they consume passes through the necessary certifications; is healthy and functional to meet their daily dietary needs; and offers complete supply chain traceability to ensure acceptable levels of food safety and sustainability.
The future belongs to F&B companies that willingly comply with the global environmental standards and food safety certification requirements. In this context, innovation across the value chain is a no-brainer – adapting to the new food revolution propagated by consumer tastes and preferences by effectively leveraging automation and robotics is clearly the most important – and only – success imperative.
The production of fruits is affected by many environmental conditions and diseases. A change in an environmental factor can affect the yield or quality of the produce, or can induce a disease on the crop.
Unpredictable environmental changes affect the supply of raw materials, thus affecting the coconut market. Besides, fruits are often adulterated using chemicals such as citric acid, ethylene, etc., in order increase their lifespan or make them good and fresh.
Adulterated raw materials don’t give the expected output and quality, thus affecting the production and quality of coconut in the global market.
Companies operating in the global coconut water market are expected to go through a stagnant phase in the forecast years owing to the unprecedented COVID-19 outbreak. This is expected to result in economic slowdown for the next 3-4 years.
As coconut water is a convenience product and not a necessity for a large share of the population, the demand is expected to decline for a year or two and then gain regain momentum. The manufacturers of the coconut water could concentrate on expanding their reach and launch products with proven health benefits.
FMI profiles some of the leading companies in the market. These include:
Americas
Europe
Asia Pacific
Europe and South Asia have the largest consumers for coconut water, whereas North America is anticipated to have notable growth of 13% during the forecast years in the coconut water market owing to the rising health and wellness awareness among the consumers.
Hence, the manufacturers should focus on their expansion of business in the developing markets to generate more revenue.
Marketing and branding plays crucial role in attracting and retaining customers to a profit. The manufacturers are constantly updating and working towards strengthening their marketing and branding strategies by developing strong supply chain linking the processing units and retail points. Building new product awareness & social media buzz amongst core segments in the coconut water market.
The companies are tapping into fitness influencers and healthy eating across social media platform like Instagram and Facebook having large audience/communities. Driving purchase intent by getting consumers to try product and communicate benefits to their base.
Coconut water manufacturers are trying to attract consumers by packaging their products in bottles, cartoons, and cans that are designed creatively and beautifully.
This helps manufacturers set their product apart from the rest, and attract consumers, because consumers tend to buy a visually attractive bottle or can more as compared to a traditional, normal looking bottle.
The manufacturers are promoting the coconut water products in terms of nutritive attributes, health attributes, quality of product, natural product, organic product and others.
Nature
Application
Flavour
Sales Channel
Global
The coconut water market is projected to have a CAGR of 10.5% through 2032.
The coconut water market size is anticipated to be US$ 15.74 Bn through 2032.
The coconut water market is likely to record a value of US$ 5.80 Bn in 2022.
North America is expected to grow at the highest rate in the coconut water market.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Introduction
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Key Market Trends
3.1. Key Trends Impacting the Market
3.2. Product Innovation / Development Trends
3.3. Product Oriented Market Buzz
4. Market Background and Associated Industry
4.1. Demand Assessment (%), By Application, 2020 & 2030
4.1.1. Economy (Less Than US$ 25)
4.1.2. Mid-Range (US$ 25-75)
4.1.3. Premium (More Than US$ 75)
4.2. Demand Assessment (%), by Claims, 2020 & 2030
4.2.1. Cholesterol-Free
4.2.2. Fat-Free
4.2.3. Kosher
4.2.4. Natural
4.2.5. Organic
4.2.6. Trans Fat-Free
4.2.7. Caffeine-Free
4.2.8. GMO-Free
4.2.9. Gluten-Free
4.2.10. Low Sodium
4.2.11. Sugar-Free
4.2.12. Vegan
4.2.13. Others
4.3. Macro-Economic Factors
4.3.1. Rise in Consumption of Food Items across Globe
4.3.2. Global and Regional Per Capita Food Consumption (kcal per capita per day)
4.3.3. Change in Consumer Price Indexes (Percentage Change) 2018 (Forecast)
4.3.4. Population of Key Countries
4.3.5. Food and Beverage Industry Overview
4.3.6. Global Retail Dynamics
4.3.7. Retail Sector GVA and Growth
4.3.8. Per Capita Disposable Income
4.3.9. Organized Retail Penetration
4.3.10. Middle Income Population Group
4.3.11. Global GDP Growth Outlook
4.4. Forecast Factors - Relevance & Impact
5. Value Chain Analysis
5.1.1. Raw Material Suppliers
5.1.2. Product Manufacturers
5.1.3. Distributors/Suppliers/Wholesalers
6. Market Dynamics
6.1.1. Drivers
6.1.2. Restraints
6.1.3. Opportunity
6.1.4. Key Regulations
7. Policy and Regulatory Landscape
7.1.1. Dietary Supplement Health and Education Act (DSHEA)
7.1.2. Federal Food & Cosmetics Act
7.1.3. Europe Food & Safety Authority
7.1.4. State Food and Drug Administration (SFDA)
7.1.5. Foods for Specified Health Uses
7.1.6. FSSAI
7.1.7. Food Packaging Claims
7.1.8. Labelling and Claims
7.1.9. Import/Export Regulations
8. Global Coconut Water Market Analysis and Forecast 2015-2030
8.1. Historical Market Volume (Metric Tons) Analysis, 2015-2019
8.2. Current and Future Market Volume (Metric Tons) Projections, 2020-2030
8.3. Y-o-Y Growth Trend Analysis
9. Global Coconut Water Market - Pricing Analysis
9.1. Regional Pricing Analysis (US$/Metric Tons) By Nature
9.2. Global Average Pricing Analysis Benchmark
9.3. Pricing Influencing Factors
10. Global Coconut Water Market Demand (Size in US$ Mn) Analysis 2015-2019 and Forecast, 2020-2030
10.1. Historical Market Value (US$ Mn) Analysis, 2015-2019
10.2. Current and Future Market Value (US$ Mn) Projections, 2020-2030
10.2.1. Y-o-Y Growth Trend Analysis
10.2.2. Absolute $ Opportunity Analysis
11. Global Coconut Water Market Analysis 2015-2019 and Forecast 2020-2030, By Nature
11.1. Introduction / Key Findings
11.2. Historical Market Size (US$ Mn) and Volume Analysis by Nature, 2015 - 2019
11.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast by Nature, 2020 - 2030
11.3.1. Conventional
11.3.2. Organic
11.4. Market Attractiveness Analysis by Nature
12. Global Coconut Water Market Analysis 2015-2019 and Forecast 2019-2029, By Flavour
12.1. Introduction / Key Findings
12.2. Historical Market Size (US$ Mn) and Volume Analysis by Flavour, 2015- 2019
12.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast by Flavour, 2020 - 2030
12.3.1. Original/Unflavoured
12.3.2. Flavoured
12.4. Market Attractiveness Analysis by Flavour
13. Global Coconut Water Market Analysis 2015-2019 and Forecast 2020-2030, By Application
13.1. Introduction / Key Findings
13.2. Historical Market Size (US$ Mn) and Volume Analysis By Application, 2015 - 2019
13.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Application, 2020 - 2030
13.3.1. Food
13.3.1.1. Bakery and Confectionary
13.3.1.2. Dairy Products
13.3.1.3. Breakfast Cereal
13.3.1.4. Sauces and salads
13.3.1.5. Other Food Products
13.3.2. Beverage
13.3.2.1. Alcoholic Beverages
13.3.2.2. Tea and Coffee
13.3.2.3. Other Beverages
13.3.3. Personal Care & Cosmetics
13.3.3.1. Skin care
13.3.3.2. Hair Care
13.3.4. Nutraceutical
13.3.5. Animal Feed
13.3.6. Retail
13.4. Market Attractiveness Analysis By Application
14. Global Coconut Water Market Analysis 2015-2019 and Forecast 2019-2029, By Sales Channel
14.1. Introduction / Key Findings
14.2. Historical Market Size (US$ Mn) and Volume Analysis by Sales Channel, 2015 - 2019
14.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast by Sales Channel, 2020 - 2030
14.3.1. Direct Sales
14.3.2. Indirect Sales
14.3.2.1. Modern Trade
14.3.2.2. Convenience Stores
14.3.2.3. Specialty Stores
14.3.2.4. Discounters
14.3.2.5. Independent Small Groceries
14.3.2.6. E-commerce
14.3.2.7. Others
14.4. Market Attractiveness Analysis by Sales Channel
15. Global Coconut Water Market Analysis 2015-2019 and Forecast 2020-2030, By Region
15.1. Introduction
15.2. Historical Market Size (US$ Mn) and Volume Analysis by Region, 2015 - 2019
15.3. Current Market Size (US$ Mn) and Volume Analysis and Forecast by Region, 2020 - 2030
15.3.1. North America
15.3.2. Latin America
15.3.3. Europe
15.3.4. East Asia
15.3.5. South Asia
15.3.6. Oceania
15.3.7. Middle East and Africa (MEA)
15.4. Market Attractiveness Analysis by Region
16. North America Coconut Water Market Analysis 2015-2019 and Forecast 2020-2030
16.1. Introduction
16.2. Pricing Analysis
16.3. Historical Market Size (US$ Mn) and Volume Trend Analysis by Market Taxonomy, 2015 - 2019
16.4. Market Size (US$ Mn) and Volume Forecast by Market Taxonomy, 2020 - 2030
16.4.1. By Country
16.4.1.1. U.S.
16.4.1.2. Canada
16.4.2. By Nature
16.4.3. By Flavour
16.4.4. By Application
16.4.5. By Sales Channel
16.5. Market Attractiveness Analysis
16.5.1. By Nature
16.5.2. By Flavour
16.5.3. By Application
16.5.4. By Sales Channel
16.6. Market Trends
16.7. Key Market Participants - Intensity Mapping
16.8. Drivers and Restraints - Impact Analysis
17. Latin America Coconut Water Market Analysis 2015-2019 and Forecast 2020-2030
17.1. Introduction
17.2. Pricing Analysis
17.3. Historical Market Size (US$ Mn) and Volume Trend Analysis by Market Taxonomy, 2015 - 2019
17.4. Market Size (US$ Mn) and Volume Forecast by Market Taxonomy, 2020 - 2030
17.4.1. By Country
17.4.1.1. Brazil
17.4.1.2. Mexico
17.4.1.3. Rest of Latin America
17.4.2. By Nature
17.4.3. By Flavour
17.4.4. By Application
17.4.5. By Sales Channel
17.5. Market Attractiveness Analysis
17.5.1. By Nature
17.5.2. By Flavour
17.5.3. By Application
17.5.4. By Sales Channel
17.6. Market Trends
17.7. Key Market Participants - Intensity Mapping
17.8. Drivers and Restraints - Impact Analysis
18. Europe Coconut Water Market Analysis 2015-2019 and Forecast 2020-2030
18.1. Introduction
18.2. Pricing Analysis
18.3. Historical Market Size (US$ Mn) and Volume Trend Analysis by Market Taxonomy, 2015 - 2019
18.4. Market Size (US$ Mn) and Volume Forecast by Market Taxonomy, 2020 - 2030
18.4.1. By Country
18.4.1.1. EU-4
18.4.1.2. U.K.
18.4.1.3. Benelux
18.4.1.4. Nordics
18.4.1.5. Russia
18.4.1.6. Poland
18.4.1.7. Rest of Europe
18.4.2. By Nature
18.4.3. By Flavour
18.4.4. By Application
18.4.5. By Sales Channel
18.5. Market Attractiveness Analysis
18.5.1. By Nature
18.5.2. By Flavour
18.5.3. By Application
18.5.4. By Sales Channel
18.6. Market Trends
18.7. Key Market Participants - Intensity Mapping
18.8. Drivers and Restraints - Impact Analysis
19. East Asia Coconut Water Market Analysis 2015-2019 and Forecast 2020-2030
19.1. Introduction
19.2. Pricing Analysis
19.3. Historical Market Size (US$ Mn) and Volume Trend Analysis by Market Taxonomy, 2015 - 2019
19.4. Market Size (US$ Mn) and Volume Forecast by Market Taxonomy, 2020 - 2030
19.4.1. By Country
19.4.1.1. China
19.4.1.2. Japan
19.4.1.3. South Korea
19.4.2. By Nature
19.4.3. By Flavour
19.4.4. By Application
19.4.5. By Sales Channel
19.5. Market Attractiveness Analysis
19.5.1. By Nature
19.5.2. By Flavour
19.5.3. By Application
19.5.4. By Sales Channel
19.6. Market Trends
19.7. Key Market Participants - Intensity Mapping
19.8. Drivers and Restraints - Impact Analysis
20. South Asia Coconut Water Market Analysis 2015-2019 and Forecast 2020-2030
20.1. Introduction
20.2. Pricing Analysis
20.3. Historical Market Size (US$ Mn) and Volume Trend Analysis by Market Taxonomy, 2015 - 2019
20.4. Market Size (US$ Mn) and Volume Forecast by Market Taxonomy, 2020 - 2030
20.4.1. By Country
20.4.1.1. India
20.4.1.2. Thailand
20.4.1.3. Indonesia
20.4.1.4. Malaysia
20.4.1.5. Singapore
20.4.1.6. Rest of South Asia
20.4.2. By Nature
20.4.3. By Flavour
20.4.4. By Application
20.4.5. By Sales Channel
20.5. Market Attractiveness Analysis
20.5.1. By Nature
20.5.2. By Flavour
20.5.3. By Application
20.5.4. By Sales Channel
20.6. Market Trends
20.7. Key Market Participants - Intensity Mapping
20.8. Drivers and Restraints - Impact Analysis
21. Oceania Coconut Water Market Analysis 2015-2019 and Forecast 2020-2030
21.1. Introduction
21.2. Pricing Analysis
21.3. Historical Market Size (US$ Mn) and Volume Trend Analysis by Market Taxonomy, 2015 - 2019
21.4. Market Size (US$ Mn) and Volume Forecast by Market Taxonomy, 2020 - 2030
21.4.1. By Country
21.4.1.1. Australia
21.4.1.2. New Zealand
21.4.2. By Nature
21.4.3. By Flavour
21.4.4. By Application
21.4.5. By Sales Channel
21.5. Market Attractiveness Analysis
21.5.1. By Nature
21.5.2. By Flavour
21.5.3. By Application
21.5.4. By Sales Channel
21.6. Market Trends
21.7. Key Market Participants - Intensity Mapping
21.8. Drivers and Restraints - Impact Analysis
22. Middle East and Africa Coconut Water Market Analysis 2015-2019 and Forecast 2020-2030
22.1. Introduction
22.2. Pricing Analysis
22.3. Historical Market Size (US$ Mn) and Volume Trend Analysis by Market Taxonomy, 2015 - 2019
22.4. Market Size (US$ Mn) and Volume Forecast by Market Taxonomy, 2020 - 2030
22.4.1. By Country
22.4.1.1. GCC Countries
22.4.1.2. South Africa
22.4.1.3. Turkey
22.4.1.4. Iran
22.4.1.5. Israel
22.4.1.6. Rest of MEA
22.4.2. By Nature
22.4.3. By Flavour
22.4.4. By Application
22.4.5. By Sales Channel
22.5. Market Attractiveness Analysis
22.5.1. By Nature
22.5.2. By Flavour
22.5.3. By Application
22.5.4. By Sales Channel
22.6. Market Trends
22.7. Key Market Participants - Intensity Mapping
22.8. Drivers and Restraints - Impact Analysis
23. Market Structure Analysis
23.1. Market Analysis by Tier of Companies
23.2. Market Concentration
23.3. Market Share Analysis of Top Players
23.4. Market Presence Analysis
23.4.1. By Regional Footprint of Players
23.4.2. Product Footprint by Players
23.4.3. Channel Footprint by Players
24. Competition Analysis
24.1. Competition Dashboard
24.2. Pricing Analysis by Competition
24.3. Competition Benchmarking
24.4. Competition Deep Dive (Tentative List)
24.4.1. The Coco Cola Company
24.4.1.1. Product Portfolio
24.4.1.2. Profitability by Market Segments (Product/Channel/Region)
24.4.1.3. Sales Footprint
24.4.1.4. Strategy Overview
24.4.1.4.1. Marketing Strategy
24.4.1.4.2. Product Strategy
24.4.2. Pepsi Co
24.4.2.1. Product Portfolio
24.4.2.2. Profitability by Market Segments (Product/Channel/Region)
24.4.2.3. Sales Footprint
24.4.2.4. Strategy Overview
24.4.2.4.1. Marketing Strategy
24.4.2.4.2. Product Strategy
24.4.3. Nestle S.A.
24.4.3.1. Product Portfolio
24.4.3.2. Profitability by Market Segments (Product/Channel/Region)
24.4.3.3. Sales Footprint
24.4.3.4. Strategy Overview
24.4.3.4.1. Marketing Strategy
24.4.3.4.2. Product Strategy
24.4.4. Goya Foods
24.4.4.1. Product Portfolio
24.4.4.2. Profitability by Market Segments (Product/Channel/Region)
24.4.4.3. Sales Footprint
24.4.4.4. Strategy Overview
24.4.4.4.1. Marketing Strategy
24.4.4.4.2. Product Strategy
24.4.5. Bali Nutra Ltd.
24.4.5.1. Product Portfolio
24.4.5.2. Profitability by Market Segments (Product/Channel/Region)
24.4.5.3. Sales Footprint
24.4.5.4. Strategy Overview
24.4.5.4.1. Marketing Strategy
24.4.5.4.2. Product Strategy
24.4.6. Tradin Organic Agriculture B.V.
24.4.6.1. Product Portfolio
24.4.6.2. Profitability by Market Segments (Product/Channel/Region)
24.4.6.3. Sales Footprint
24.4.6.4. Strategy Overview
24.4.6.4.1. Marketing Strategy
24.4.6.4.2. Product Strategy
24.4.7. Holos Integra
24.4.7.1. Product Portfolio
24.4.7.2. Profitability by Market Segments (Product/Channel/Region)
24.4.7.3. Sales Footprint
24.4.7.4. Strategy Overview
24.4.7.4.1. Marketing Strategy
24.4.7.4.2. Product Strategy
24.4.8. Wholesome Sweeteners Inc.
24.4.8.1. Product Portfolio
24.4.8.2. Profitability by Market Segments (Product/Channel/Region)
24.4.8.3. Sales Footprint
24.4.8.4. Strategy Overview
24.4.8.4.1. Marketing Strategy
24.4.8.4.2. Product Strategy
24.4.9. Benevelle Coporation
24.4.9.1. Product Portfolio
24.4.9.2. Profitability by Market Segments (Product/Channel/Region)
24.4.9.3. Sales Footprint
24.4.9.4. Strategy Overview
24.4.9.4.1. Marketing Strategy
24.4.9.4.2. Product Strategy
24.4.10. Nutramarks Inc.
24.4.10.1. Product Portfolio
24.4.10.2. Profitability by Market Segments (Product/Channel/Region)
24.4.10.3. Sales Footprint
24.4.10.4. Strategy Overview
24.4.10.4.1. Marketing Strategy
24.4.10.4.2. Product Strategy
24.4.11. Coconut Secret Coconut Merchant Ltd
24.4.11.1. Product Portfolio
24.4.11.2. Profitability by Market Segments (Product/Channel/Region)
24.4.11.3. Sales Footprint
24.4.11.4. Strategy Overview
24.4.11.4.1. Marketing Strategy
24.4.11.4.2. Product Strategy
24.4.12. Treelife Coco Sugar
24.4.12.1. Product Portfolio
24.4.12.2. Profitability by Market Segments (Product/Channel/Region)
24.4.12.3. Sales Footprint
24.4.12.4. Strategy Overview
24.4.12.4.1. Marketing Strategy
24.4.12.4.2. Product Strategy
24.4.13. Andy Albao Corporation
24.4.13.1. Product Portfolio
24.4.13.2. Profitability by Market Segments (Product/Channel/Region)
24.4.13.3. Sales Footprint
24.4.13.4. Strategy Overview
24.4.13.4.1. Marketing Strategy
24.4.13.4.2. Product Strategy
24.4.14. Singabera
24.4.14.1. Product Portfolio
24.4.14.2. Profitability by Market Segments (Product/Channel/Region)
24.4.14.3. Sales Footprint
24.4.14.4. Strategy Overview
24.4.14.4.1. Marketing Strategy
24.4.14.4.2. Product Strategy
24.4.15. Goodness Organic Food & Natural Food
24.4.15.1. Product Portfolio
24.4.15.2. Profitability by Market Segments (Product/Channel/Region)
24.4.15.3. Sales Footprint
24.4.15.4. Strategy Overview
24.4.15.4.1. Marketing Strategy
24.4.15.4.2. Product Strategy
24.4.16. Rockwell's Whole Foods
24.4.16.1. Product Portfolio
24.4.16.2. Profitability by Market Segments (Product/Channel/Region)
24.4.16.3. Sales Footprint
24.4.16.4. Strategy Overview
24.4.16.4.1. Marketing Strategy
24.4.16.4.2. Product Strategy
24.4.17. Wilderness Family Naturals
24.4.17.1. Product Portfolio
24.4.17.2. Profitability by Market Segments (Product/Channel/Region)
24.4.17.3. Sales Footprint
24.4.17.4. Strategy Overview
24.4.17.4.1. Marketing Strategy
24.4.17.4.2. Product Strategy
24.4.18. Niulife
24.4.18.1. Product Portfolio
24.4.18.2. Profitability by Market Segments (Product/Channel/Region)
24.4.18.3. Sales Footprint
24.4.18.4. Strategy Overview
24.4.18.4.1. Marketing Strategy
24.4.18.4.2. Product Strategy
24.4.19. Wuhu Deli Foods Co., Ltd.
24.4.19.1. Product Portfolio
24.4.19.2. Profitability by Market Segments (Product/Channel/Region)
24.4.19.3. Sales Footprint
24.4.19.4. Strategy Overview
24.4.19.4.1. Marketing Strategy
24.4.19.4.2. Product Strategy
24.4.20. Other players on additional request
24.4.20.1. Product Portfolio
24.4.20.2. Profitability by Market Segments (Product/Channel/Region)
24.4.20.3. Sales Footprint
24.4.20.4. Strategy Overview
24.4.20.4.1. Marketing Strategy
24.4.20.4.2. Product Strategy
25. Assumptions and Acronyms Used
26. Research Methodology
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