Coconut Water Market Outlook & Key Findings

  • Future Market Insights (FMI) forecasts positive growth for global coconut water market at a CAGR of 10.5% between 2020 and 2030
  • Consumer preferences are shifting towards natural beverages hence big manufacturers are offering packaged coconut water drinks and beverages to gain traction
  • Over 70% of coconut water accounts for original/ unflavored. Despite availability in various flavors, regular coconut water will remain consumer favorite, accounting for nearly one-fourth of the market,  finds FMI

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Pervasive Digitization of the Path to Purchase and Last-Mile Delivery

Progressive developments at the junction between artificial intelligence and flavour science are poised to revolutionize global beverage industry.

From ‘Internet of Food’ to machine learning, manufacturers are coming up with technologies that can predict flavour combinations, tools are being developed that can offer solutions to some of the critical challenges faced by the F&B industry.

Advancement in the field will enable the beverage sector to radically optimize flavour formulation and product development.

Digital thread can enable calculation of nutritional profile of products to finalizing recipes in lab, to monitoring the whole supply chain and tracking ingredient sourcing from multiple suppliers all the way to the consumers.  Digitization has helped resolving various complexities within the supply chain of the coconut water market.

Future Market Insights therefore observes digital developments as the key to success of the market in the near future.

Stabilizing Prices of Organic Coconut Water to Provide Sales Impetus

Pricing is a crucial variable of the market and clearly controls the uptake / demand of coconut water. It is noteworthy to understand that price per / ton of target products around the globe differs at a significant ratio, yet reflects similar pattern of variance.

In the global coconut water market, the derived weighted average selling prices of is near 3000/MT for organic coconut water and near 2000/MT for conventional coconut water. Graph below presents a perspective of price variance across regions and key segment categories.

Demand for Clean Label Stems from Idea of Deep-rooted Transparency

The clean label trend is embracing a wider range of products that can be attributed with health benefits. The clean label is a term that has been used in the food industry for many years, however, nowadays this term is used as a catch phrase to attract modern day consumers.

Clean label has now become a mainstream with consumers demanding to understand everything about the products, starting from their evolution to their benefits. This trend is prompting the manufacturers to upscale their clean label game and introduce more products with greater transparency, less complexity and simple sounding ingredients.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Application of Coconut Water in Food and Beverage Industry

Coconut water is used to nutritionally functionalize and enrich a wide range of food and beverage products including cereals, nutrition bars, baked goods, dairy products, drinks, snacks, soups, sauces, and some of the authentic culinary cuisines from South Asia, among others.

Coconut water provide innovative solutions to improve the technological and nutritional functionality of food and beverage products thus are witnessing growing prospects in food and beverage industry.

Plant-based beverages are been increasing preferred over dairy based beverages owing to several factors. Individuals assume that plant-based beverages are healthier and allergen free and hence it is becoming a trend to consume plant-based products.

Key players are launching different plant-based drinks, owing to increased consumption and additional health benefits. Plant-based drinks such as flavoured coconut water does not contain lactose and consumed by increasing lactose intolerant individuals.

Plant-based beverages are highly preferred by individuals over dairy-based products, owing to its health benefits and increasing popularity.

Manufacturers and Restaurants Strives to Innovate

Changing consumer essentials and tastes with changes in processing technology, heftier domestic, rising costs, shortening product lifecycles and overseas competition all upsurge the pressure to innovate.

Restaurants and beverage manufacturers spend millions, coupled with months of efforts, to create new food products. Teams of expert chefs, consumer feedback, and state of the art kitchens together help in creating great tasting food.

For food manufacturers and restaurants, it is important to capitalize on taste to increase the sales of products. When consumers see an alluring flavor proposition, they’re likely to try it. Hence, food giants are continuously striving to innovate their product offering.

  • In 2017, Coca-Cola launched packaged coconut water in India, as increasing consumer preference towards non-sugary drinks take the fizz out of cola sales.

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Key Players are Focusing at Product Launches and Strategic Collaborations

According to FMI, nearly 45% of the market belongs to Tier 1 companies and the leading manufacturers are concentrated in North America.

The manufacturers are investing in e-Commerce across multiple channels. It is collaborating with retailers to expand its e-Commerce business. The producers are working towards digitization: In India, the company sets up a Digital Command Center to analyze links between consumer activities and business outcomes.

In 2017, the Pepsi Co. teamed up with leading universities, innovators, and governments on projects for developing biodegradable film resins to make sustainable flexible packaging for its products.

Manufacturers are now shifting their focus towards natural ingredients and additives obtained from natural sources to cater to the changing demand among consumers. This has resulted in a slew of launches within the market, which according to FMI will aid in spurring growth. Some of the recent launches in the coconut water market are:

  • In 2018, Tropicana Products, Inc., a Bradenton, Fla.-based division of PepsiCo, introduced Tropicana Coco Blends. Tropicana Coco Blends is a juice drink featuring a splash of coconut water, and available in Pineapple with Coconut Water and Peach Passion Fruit with Coconut Water.

Latent Opportunities in Established Market

Mature markets are characterized by critical demographic as well as consumer behavioral changes that tends to dictate the global demand-supply balance paradigm.

With health consciousness and environmental sustainability being the broad-level indicators of consumer demand, governments of developed economies are imposing more stringent standards of food production, forcing manufacturers to either comply or pull out of the game.

Consumers are willing participants in this growth wave – demanding that the food and beverage they consume passes through the necessary certifications; is healthy and functional to meet their daily dietary needs; and offers complete supply chain traceability to ensure acceptable levels of food safety and sustainability.

The future belongs to F&B companies that willingly comply with the global environmental standards and food safety certification requirements. In this context, innovation across the value chain is a no-brainer – adapting to the new food revolution propagated by consumer tastes and preferences by effectively leveraging automation and robotics is clearly the most important – and only – success imperative.

Coconut Water Market Challenges- Erratic Raw Material Supply and Quality Leading to Limited Output

The production of fruits is affected by many environmental conditions and diseases. A change in an environmental factor can affect the yield or quality of the produce, or can induce a disease on the crop.

Unpredictable environmental changes affect the supply of raw materials, thus affecting the coconut market. Besides, fruits are often adulterated using chemicals such as citric acid, ethylene, etc., in order increase their lifespan or make them good and fresh.

Adulterated raw materials don’t give the expected output and quality, thus affecting the production and quality of coconut in the global market.

Top Coconut Water Brands in the Market

Companies operating in the global coconut water market are expected to go through a stagnant phase in the forecast years owing to the unprecedented COVID-19 outbreak. This is expected to result in economic slowdown for the next 3-4 years.

As coconut water is a convenience product and not a necessity for a large share of the population, the demand is expected to decline for a year or two and then gain regain momentum. The manufacturers of the coconut water could concentrate on expanding their reach and launch products with proven health benefits.

FMI profiles some of the leading companies in the market. These include:

Americas

  • The Coca-Cola Company
  • PepsiCo, Inc.
  • All Market Inc.
  • Goya Foods

Europe

  • Nestlé S.A.
  • Wichy Plantation Company (Pvt) Ltd.
  • The Coconut Collaborative
  • Holos Integra

Asia Pacific

  • Singabera
  • Niulife
  • Malee Group PCL

Coconut Water Market: Region Wise Analysis

Europe and South Asia have the largest consumers for coconut water, whereas North America is anticipated to have notable growth of 13% during the forecast years in the coconut water market owing to the rising health and wellness awareness among the consumers.

Hence, the manufacturers should focus on their expansion of business in the developing markets to generate more revenue.

Coconut Water: The Way Forward

Marketing and branding plays crucial role in attracting and retaining customers to a profit. The manufacturers are constantly updating and working towards strengthening their marketing and branding strategies by developing strong supply chain linking the processing units and retail points. Building new product awareness & social media buzz amongst core segments in the coconut water market.

The companies are tapping into fitness influencers and healthy eating across social media platform like Instagram and Facebook having large audience/communities. Driving purchase intent by getting consumers to try product and communicate benefits to their base.

Coconut water manufacturers are trying to attract consumers by packaging their products in bottles, cartoons, and cans that are designed creatively and beautifully.

This helps manufacturers set their product apart from the rest, and attract consumers, because consumers tend to buy a visually attractive bottle or can more as compared to a traditional, normal looking bottle.

The manufacturers are promoting the coconut water products in terms of nutritive attributes, health attributes, quality of product, natural product, organic product and others.

Key Segment

Nature

  • Conventional
  • Organic

Application

  • Food
  • Bakery & Confectionery
  • Breakfast Cereal
  • Dairy Products
  • Sauces and Salads
  • Other Food Products
  • Beverages
  • Alcoholic Beverages
  • Tea & Coffee
  • Other Beverages
  • Cosmetics & Personal Care
  • Skin Care
  • Hair Care
  • Nutraceutical
  • Animal Feed & Pet Food
  • Retail

Flavour

  • Unflavored/Original
  • Flavored

Sales Channel

  • B2B/Direct
  • B2C/Indirect

Global

  • North America
  • Latin America
  • Europe
  • East Asia
  • Southeast Asia and Pacific
  • Middle East and Africa

Frequently Asked Questions

What is the Growth Outlook of the Coconut Water Market?

The coconut water market is projected to have a CAGR of 10.5% through 2032.

What is the Coconut Water Market Size by 2032?

The coconut water market size is anticipated to be US$ 15.74 Bn through 2032.

What is the Current Valuation of the Coconut Water Market?

The coconut water market is likely to record a value of US$ 5.80 Bn in 2022.

Which Region has the Highest Growth Potential in the Coconut Water Market?

North America is expected to grow at the highest rate in the coconut water market.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Introduction

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Key Market Trends

    3.1. Key Trends Impacting the Market

    3.2. Product Innovation / Development Trends

    3.3. Product Oriented Market Buzz

4. Market Background and Associated Industry

    4.1. Demand Assessment (%), By Application, 2020 & 2030

        4.1.1. Economy (Less Than US$ 25)

        4.1.2. Mid-Range (US$ 25-75)

        4.1.3. Premium (More Than US$ 75)

    4.2. Demand Assessment (%), by Claims, 2020 & 2030

        4.2.1. Cholesterol-Free

        4.2.2. Fat-Free

        4.2.3. Kosher

        4.2.4. Natural

        4.2.5. Organic

        4.2.6. Trans Fat-Free

        4.2.7. Caffeine-Free

        4.2.8. GMO-Free

        4.2.9. Gluten-Free

        4.2.10. Low Sodium

        4.2.11. Sugar-Free

        4.2.12.  Vegan

        4.2.13.  Others

    4.3. Macro-Economic Factors

        4.3.1. Rise in Consumption of Food Items across Globe

        4.3.2. Global and Regional Per Capita Food Consumption (kcal per capita per day)

        4.3.3. Change in Consumer Price Indexes (Percentage Change) 2018 (Forecast)

        4.3.4. Population of Key Countries

        4.3.5. Food and Beverage Industry Overview

        4.3.6. Global Retail Dynamics

        4.3.7. Retail Sector GVA and Growth

        4.3.8. Per Capita Disposable Income

        4.3.9. Organized Retail Penetration

        4.3.10. Middle Income Population Group

        4.3.11. Global GDP Growth Outlook

    4.4. Forecast Factors - Relevance & Impact

5. Value Chain Analysis

        5.1.1. Raw Material Suppliers

        5.1.2. Product Manufacturers

        5.1.3. Distributors/Suppliers/Wholesalers

6. Market Dynamics

        6.1.1. Drivers

        6.1.2. Restraints

        6.1.3. Opportunity

        6.1.4. Key Regulations

7. Policy and Regulatory Landscape

        7.1.1. Dietary Supplement Health and Education Act (DSHEA)

        7.1.2. Federal Food & Cosmetics Act

        7.1.3. Europe Food & Safety Authority

        7.1.4. State Food and Drug Administration (SFDA)

        7.1.5. Foods for Specified Health Uses

        7.1.6. FSSAI

        7.1.7. Food Packaging Claims

        7.1.8. Labelling and Claims

        7.1.9. Import/Export Regulations

8. Global Coconut Water Market Analysis and Forecast 2015-2030

    8.1. Historical Market Volume (Metric Tons) Analysis, 2015-2019

    8.2. Current and Future Market Volume (Metric Tons) Projections, 2020-2030

    8.3. Y-o-Y Growth Trend Analysis

9. Global Coconut Water Market - Pricing Analysis

    9.1. Regional Pricing Analysis (US$/Metric Tons) By Nature

    9.2. Global Average Pricing Analysis Benchmark

    9.3. Pricing Influencing Factors

10. Global Coconut Water Market Demand (Size in US$ Mn) Analysis 2015-2019 and Forecast, 2020-2030

    10.1. Historical Market Value (US$ Mn) Analysis, 2015-2019

    10.2. Current and Future Market Value (US$ Mn) Projections, 2020-2030

        10.2.1. Y-o-Y Growth Trend Analysis

        10.2.2. Absolute $ Opportunity Analysis

11. Global Coconut Water Market Analysis 2015-2019 and Forecast 2020-2030, By Nature

    11.1. Introduction / Key Findings

    11.2. Historical Market Size (US$ Mn) and Volume Analysis by Nature, 2015 - 2019

    11.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast by Nature, 2020 - 2030

        11.3.1. Conventional

        11.3.2. Organic

    11.4. Market Attractiveness Analysis by Nature

12. Global Coconut Water Market Analysis 2015-2019 and Forecast 2019-2029, By Flavour

    12.1. Introduction / Key Findings

    12.2. Historical Market Size (US$ Mn) and Volume Analysis by Flavour, 2015- 2019

    12.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast by Flavour, 2020 - 2030

        12.3.1. Original/Unflavoured

        12.3.2. Flavoured

    12.4. Market Attractiveness Analysis by Flavour

13. Global Coconut Water Market Analysis 2015-2019 and Forecast 2020-2030, By Application

    13.1. Introduction / Key Findings

    13.2. Historical Market Size (US$ Mn) and Volume Analysis By Application, 2015 - 2019

    13.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Application, 2020 - 2030

        13.3.1. Food

            13.3.1.1. Bakery and Confectionary  

            13.3.1.2. Dairy Products       

            13.3.1.3. Breakfast Cereal    

            13.3.1.4. Sauces and salads  

            13.3.1.5. Other Food Products

        13.3.2. Beverage

            13.3.2.1. Alcoholic Beverages  

            13.3.2.2. Tea and Coffee  

            13.3.2.3. Other Beverages

        13.3.3. Personal Care & Cosmetics

            13.3.3.1. Skin care  

            13.3.3.2. Hair Care

        13.3.4. Nutraceutical

        13.3.5. Animal Feed

        13.3.6. Retail

    13.4. Market Attractiveness Analysis By Application

14. Global Coconut Water Market Analysis 2015-2019 and Forecast 2019-2029, By Sales Channel

    14.1. Introduction / Key Findings

    14.2. Historical Market Size (US$ Mn) and Volume Analysis by Sales Channel, 2015 - 2019

    14.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast by Sales Channel, 2020 - 2030

        14.3.1. Direct Sales

        14.3.2. Indirect Sales

            14.3.2.1. Modern Trade

            14.3.2.2. Convenience Stores

            14.3.2.3. Specialty Stores

            14.3.2.4. Discounters

            14.3.2.5. Independent Small Groceries

            14.3.2.6. E-commerce

            14.3.2.7. Others

    14.4. Market Attractiveness Analysis by Sales Channel

15. Global Coconut Water Market Analysis 2015-2019 and Forecast 2020-2030, By Region

    15.1. Introduction

    15.2. Historical Market Size (US$ Mn) and Volume Analysis by Region, 2015 - 2019

    15.3. Current Market Size (US$ Mn) and Volume Analysis and Forecast by Region, 2020 - 2030

        15.3.1. North America

        15.3.2. Latin America

        15.3.3. Europe

        15.3.4. East Asia

        15.3.5. South Asia

        15.3.6. Oceania

        15.3.7. Middle East and Africa (MEA)

    15.4. Market Attractiveness Analysis by Region

16. North America Coconut Water Market Analysis 2015-2019 and Forecast 2020-2030

    16.1. Introduction

    16.2. Pricing Analysis

    16.3. Historical Market Size (US$ Mn) and Volume Trend Analysis by Market Taxonomy, 2015 - 2019

    16.4. Market Size (US$ Mn) and Volume Forecast by Market Taxonomy, 2020 - 2030

        16.4.1.  By Country

            16.4.1.1. U.S.

            16.4.1.2. Canada

        16.4.2. By Nature

        16.4.3. By Flavour

        16.4.4. By Application

        16.4.5. By Sales Channel

    16.5. Market Attractiveness Analysis

        16.5.1. By Nature

        16.5.2. By Flavour

        16.5.3. By Application

        16.5.4. By Sales Channel

    16.6. Market Trends

    16.7. Key Market Participants - Intensity Mapping

    16.8. Drivers and Restraints - Impact Analysis

17. Latin America Coconut Water Market Analysis 2015-2019 and Forecast 2020-2030

    17.1. Introduction

    17.2. Pricing Analysis

    17.3. Historical Market Size (US$ Mn) and Volume Trend Analysis by Market Taxonomy, 2015 - 2019

    17.4. Market Size (US$ Mn) and Volume Forecast by Market Taxonomy, 2020 - 2030

        17.4.1.  By Country

            17.4.1.1. Brazil

            17.4.1.2. Mexico

            17.4.1.3. Rest of Latin America

        17.4.2. By Nature

        17.4.3. By Flavour

        17.4.4. By Application

        17.4.5. By Sales Channel

    17.5. Market Attractiveness Analysis

        17.5.1. By Nature

        17.5.2. By Flavour

        17.5.3. By Application

        17.5.4. By Sales Channel

    17.6. Market Trends

    17.7. Key Market Participants - Intensity Mapping

    17.8. Drivers and Restraints - Impact Analysis

18. Europe Coconut Water Market Analysis 2015-2019 and Forecast 2020-2030

    18.1. Introduction

    18.2. Pricing Analysis

    18.3. Historical Market Size (US$ Mn) and Volume Trend Analysis by Market Taxonomy, 2015 - 2019

    18.4. Market Size (US$ Mn) and Volume Forecast by Market Taxonomy, 2020 - 2030

        18.4.1.  By Country

            18.4.1.1. EU-4

            18.4.1.2. U.K.

            18.4.1.3. Benelux

            18.4.1.4. Nordics

            18.4.1.5. Russia

            18.4.1.6. Poland

            18.4.1.7. Rest of Europe

        18.4.2. By Nature

        18.4.3. By Flavour

        18.4.4. By Application

        18.4.5. By Sales Channel

    18.5. Market Attractiveness Analysis

        18.5.1. By Nature

        18.5.2. By Flavour

        18.5.3. By Application

        18.5.4. By Sales Channel

    18.6. Market Trends

    18.7. Key Market Participants - Intensity Mapping

    18.8. Drivers and Restraints - Impact Analysis

19. East Asia Coconut Water Market Analysis 2015-2019 and Forecast 2020-2030

    19.1. Introduction

    19.2. Pricing Analysis

    19.3. Historical Market Size (US$ Mn) and Volume Trend Analysis by Market Taxonomy, 2015 - 2019

    19.4. Market Size (US$ Mn) and Volume Forecast by Market Taxonomy, 2020 - 2030

        19.4.1.  By Country

            19.4.1.1. China

            19.4.1.2. Japan

            19.4.1.3. South Korea

        19.4.2. By Nature

        19.4.3. By Flavour

        19.4.4. By Application

        19.4.5. By Sales Channel

    19.5. Market Attractiveness Analysis

        19.5.1. By Nature

        19.5.2. By Flavour

        19.5.3. By Application

        19.5.4. By Sales Channel

    19.6. Market Trends

    19.7. Key Market Participants - Intensity Mapping

    19.8. Drivers and Restraints - Impact Analysis

20. South Asia Coconut Water Market Analysis 2015-2019 and Forecast 2020-2030

    20.1. Introduction

    20.2. Pricing Analysis

    20.3. Historical Market Size (US$ Mn) and Volume Trend Analysis by Market Taxonomy, 2015 - 2019

    20.4. Market Size (US$ Mn) and Volume Forecast by Market Taxonomy, 2020 - 2030

        20.4.1.  By Country

            20.4.1.1. India

            20.4.1.2. Thailand

            20.4.1.3. Indonesia

            20.4.1.4. Malaysia

            20.4.1.5. Singapore

            20.4.1.6. Rest of South Asia

        20.4.2. By Nature

        20.4.3. By Flavour

        20.4.4. By Application

        20.4.5. By Sales Channel

    20.5. Market Attractiveness Analysis

        20.5.1. By Nature

        20.5.2. By Flavour

        20.5.3. By Application

        20.5.4. By Sales Channel

    20.6. Market Trends

    20.7. Key Market Participants - Intensity Mapping

    20.8. Drivers and Restraints - Impact Analysis

21. Oceania Coconut Water Market Analysis 2015-2019 and Forecast 2020-2030

    21.1. Introduction

    21.2. Pricing Analysis

    21.3. Historical Market Size (US$ Mn) and Volume Trend Analysis by Market Taxonomy, 2015 - 2019

    21.4. Market Size (US$ Mn) and Volume Forecast by Market Taxonomy, 2020 - 2030

        21.4.1.  By Country

            21.4.1.1. Australia

            21.4.1.2. New Zealand

        21.4.2. By Nature

        21.4.3. By Flavour

        21.4.4. By Application

        21.4.5. By Sales Channel

    21.5. Market Attractiveness Analysis

        21.5.1. By Nature

        21.5.2. By Flavour

        21.5.3. By Application

        21.5.4. By Sales Channel

    21.6. Market Trends

    21.7. Key Market Participants - Intensity Mapping

    21.8. Drivers and Restraints - Impact Analysis

22. Middle East and Africa Coconut Water Market Analysis 2015-2019 and Forecast 2020-2030

    22.1. Introduction

    22.2. Pricing Analysis

    22.3. Historical Market Size (US$ Mn) and Volume Trend Analysis by Market Taxonomy, 2015 - 2019

    22.4. Market Size (US$ Mn) and Volume Forecast by Market Taxonomy, 2020 - 2030

        22.4.1.  By Country

            22.4.1.1. GCC Countries

            22.4.1.2. South Africa

            22.4.1.3. Turkey

            22.4.1.4. Iran

            22.4.1.5. Israel

            22.4.1.6. Rest of MEA

        22.4.2. By Nature

        22.4.3. By Flavour

        22.4.4. By Application

        22.4.5. By Sales Channel

    22.5. Market Attractiveness Analysis

        22.5.1. By Nature

        22.5.2. By Flavour

        22.5.3. By Application

        22.5.4. By Sales Channel

    22.6. Market Trends

    22.7. Key Market Participants - Intensity Mapping

    22.8. Drivers and Restraints - Impact Analysis

23. Market Structure Analysis

    23.1. Market Analysis by Tier of Companies

    23.2. Market Concentration

    23.3. Market Share Analysis of Top Players

    23.4. Market Presence Analysis

        23.4.1. By Regional Footprint of Players

        23.4.2. Product Footprint by Players

        23.4.3. Channel Footprint by Players

24. Competition Analysis

    24.1. Competition Dashboard

    24.2. Pricing Analysis by Competition

    24.3. Competition Benchmarking

    24.4. Competition Deep Dive (Tentative List)

        24.4.1. The Coco Cola Company

            24.4.1.1. Product Portfolio

            24.4.1.2. Profitability by Market Segments (Product/Channel/Region)

            24.4.1.3. Sales Footprint

            24.4.1.4. Strategy Overview

                24.4.1.4.1. Marketing Strategy

                24.4.1.4.2. Product Strategy

        24.4.2. Pepsi Co

            24.4.2.1. Product Portfolio

            24.4.2.2. Profitability by Market Segments (Product/Channel/Region)

            24.4.2.3. Sales Footprint

            24.4.2.4. Strategy Overview

                24.4.2.4.1. Marketing Strategy

                24.4.2.4.2. Product Strategy

        24.4.3. Nestle S.A.

            24.4.3.1. Product Portfolio

            24.4.3.2. Profitability by Market Segments (Product/Channel/Region)

            24.4.3.3. Sales Footprint

            24.4.3.4. Strategy Overview

                24.4.3.4.1. Marketing Strategy

                24.4.3.4.2. Product Strategy

        24.4.4. Goya Foods

            24.4.4.1. Product Portfolio

            24.4.4.2. Profitability by Market Segments (Product/Channel/Region)

            24.4.4.3. Sales Footprint

            24.4.4.4. Strategy Overview

                24.4.4.4.1. Marketing Strategy

                24.4.4.4.2. Product Strategy

        24.4.5. Bali Nutra Ltd.

            24.4.5.1. Product Portfolio

            24.4.5.2. Profitability by Market Segments (Product/Channel/Region)

            24.4.5.3. Sales Footprint

            24.4.5.4. Strategy Overview

                24.4.5.4.1. Marketing Strategy

                24.4.5.4.2. Product Strategy

        24.4.6. Tradin Organic Agriculture B.V.

            24.4.6.1. Product Portfolio

            24.4.6.2. Profitability by Market Segments (Product/Channel/Region)

            24.4.6.3. Sales Footprint

            24.4.6.4. Strategy Overview

                24.4.6.4.1. Marketing Strategy

                24.4.6.4.2. Product Strategy

        24.4.7. Holos Integra

            24.4.7.1. Product Portfolio

            24.4.7.2. Profitability by Market Segments (Product/Channel/Region)

            24.4.7.3. Sales Footprint

            24.4.7.4. Strategy Overview

                24.4.7.4.1. Marketing Strategy

                24.4.7.4.2. Product Strategy

        24.4.8. Wholesome Sweeteners Inc.

            24.4.8.1. Product Portfolio

            24.4.8.2. Profitability by Market Segments (Product/Channel/Region)

            24.4.8.3. Sales Footprint

            24.4.8.4. Strategy Overview

                24.4.8.4.1. Marketing Strategy

                24.4.8.4.2. Product Strategy

        24.4.9. Benevelle Coporation

            24.4.9.1. Product Portfolio

            24.4.9.2. Profitability by Market Segments (Product/Channel/Region)

            24.4.9.3. Sales Footprint

            24.4.9.4. Strategy Overview

                24.4.9.4.1. Marketing Strategy

                24.4.9.4.2. Product Strategy

        24.4.10.  Nutramarks Inc.

            24.4.10.1. Product Portfolio

            24.4.10.2. Profitability by Market Segments (Product/Channel/Region)

            24.4.10.3. Sales Footprint

            24.4.10.4. Strategy Overview

                24.4.10.4.1. Marketing Strategy

                24.4.10.4.2. Product Strategy

        24.4.11. Coconut Secret Coconut Merchant Ltd

            24.4.11.1. Product Portfolio

            24.4.11.2. Profitability by Market Segments (Product/Channel/Region)

            24.4.11.3. Sales Footprint

            24.4.11.4. Strategy Overview

                24.4.11.4.1. Marketing Strategy

                24.4.11.4.2. Product Strategy

        24.4.12. Treelife Coco Sugar

            24.4.12.1. Product Portfolio

            24.4.12.2. Profitability by Market Segments (Product/Channel/Region)

            24.4.12.3. Sales Footprint

            24.4.12.4. Strategy Overview

                24.4.12.4.1. Marketing Strategy

                24.4.12.4.2. Product Strategy

        24.4.13. Andy Albao Corporation

            24.4.13.1. Product Portfolio

            24.4.13.2. Profitability by Market Segments (Product/Channel/Region)

            24.4.13.3. Sales Footprint

            24.4.13.4. Strategy Overview

                24.4.13.4.1. Marketing Strategy

                24.4.13.4.2. Product Strategy

        24.4.14.  Singabera

            24.4.14.1. Product Portfolio

            24.4.14.2. Profitability by Market Segments (Product/Channel/Region)

            24.4.14.3. Sales Footprint

            24.4.14.4. Strategy Overview

                24.4.14.4.1. Marketing Strategy

                24.4.14.4.2. Product Strategy

        24.4.15. Goodness Organic Food & Natural Food

            24.4.15.1. Product Portfolio

            24.4.15.2. Profitability by Market Segments (Product/Channel/Region)

            24.4.15.3. Sales Footprint

            24.4.15.4. Strategy Overview

                24.4.15.4.1. Marketing Strategy

                24.4.15.4.2. Product Strategy

        24.4.16. Rockwell's Whole Foods

            24.4.16.1. Product Portfolio

            24.4.16.2. Profitability by Market Segments (Product/Channel/Region)

            24.4.16.3. Sales Footprint

            24.4.16.4. Strategy Overview

                24.4.16.4.1. Marketing Strategy

                24.4.16.4.2. Product Strategy

        24.4.17. Wilderness Family Naturals

            24.4.17.1. Product Portfolio

            24.4.17.2. Profitability by Market Segments (Product/Channel/Region)

            24.4.17.3. Sales Footprint

            24.4.17.4. Strategy Overview

                24.4.17.4.1. Marketing Strategy

                24.4.17.4.2. Product Strategy

        24.4.18.  Niulife

            24.4.18.1. Product Portfolio

            24.4.18.2. Profitability by Market Segments (Product/Channel/Region)

            24.4.18.3. Sales Footprint

            24.4.18.4. Strategy Overview

                24.4.18.4.1. Marketing Strategy

                24.4.18.4.2. Product Strategy

        24.4.19. Wuhu Deli Foods Co., Ltd.

            24.4.19.1. Product Portfolio

            24.4.19.2. Profitability by Market Segments (Product/Channel/Region)

            24.4.19.3. Sales Footprint

            24.4.19.4. Strategy Overview

                24.4.19.4.1. Marketing Strategy

                24.4.19.4.2. Product Strategy

        24.4.20. Other players on additional request

            24.4.20.1. Product Portfolio

            24.4.20.2. Profitability by Market Segments (Product/Channel/Region)

            24.4.20.3. Sales Footprint

            24.4.20.4. Strategy Overview

                24.4.20.4.1. Marketing Strategy

                24.4.20.4.2. Product Strategy

25. Assumptions and Acronyms Used

26. Research Methodology

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