According to the recent report by Future Market Insights (FMI), the cloth diaper market size is estimated to stand at USD 6.99 billion by 2033. Over the forecast period, the market is assessed to trail at a CAGR of 8.5%. For the year 2023, FMI has estimated the market to be worth USD 3.09 billion.
Factors Elevating the Market Growth:
Growing Preference for Sustainably-sourced and developed Nappies
New parents across the globe are seeking nappies consisting of materials like bamboo, natural cotton, microfiber, hemp, and others. Additionally, the soaring popularity of compostable and biodegradable-based material for adult cloth diapers among the geriatric population is expected to foster market growth. The demand for these materials is being accelerated by their skin-friendly properties that help keep issues like skin irritation at bay.
The rising demand for cotton boxers and briefs that have high absorption capacity to beat incontinence problems is also boosting the demand for eco-friendly diapers.
Surge in Government Support to Ensure Adequate Nappy Supply
Growing focus of government authorities and non-profit organizations to supply the required volume of cotton nappies is pushing the market growth. These efforts help ensure sufficient nappies are available in the country to go around. For example, Idaho Diaper Bank, which is a non-profit diaper product warehouse based in the United States, distributed 65,000 toddler nappies in Idaho, in September 2022.
These organizations support the adoption of cloth diapers globally. Moreover, increasing cognizance about the availability of such products among the middle-income population groups is boosting market growth.
Market Disruptor: Decreasing Birth Rate to Hamper Product Demand
The diminishing rate of birth is hindering the demand for nappies in several countries across the globe. According to the data published by the National Bureau of Statistics of China (NBS), there were a total of 10.62 million infants born in 2021 in China, in juxtaposition with 10.74 million born in 2020.
Moreover, easy access to alternative hygiene products like reusable underwear and wipes, pants, and pads is reducing the demand for diapers. To add onto this, regular unorganized industry players are providing nappy products at competitive rates which are adversely affecting the sales of big players like Procter & Gamble Company, BabeeGreens, and others.
| Cloth Diaper Market Value (2023) | USD 3.09 billion |
|---|---|
| Cloth Diaper Market Forecast Value (2033) | USD 6.99 billion |
| Cloth Diaper Market CAGR (2023 to 2033) | 8.5% |
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The market generated a revenue of USD 2.88 billion in 2022. Looking forward, the market is set to register a CAGR of 8.5% to reach USD 3.09 billion in 2023. By 2033 end, the market is anticipated to reach a market valuation of USD 6.99 billion.
The cloth diaper industry is being driven by the following factors:
Predicted Growth of the Cloth Diaper Market Over the Forecast Period
| Duration | Market Analysis |
|---|---|
| Short-term Growth | The market is anticipated to stand at a valuation of USD 3.64 billion by 2025. The market is observing an increase in more conscious consumers who are aware of the environmental impact of using disposable diapers. As a result, cloth diapers are predicted to gain robust forward momentum. Since cloth diapers are reusable, their usage reduces waste and the carbon footprint associated with diapering. |
| Mid-term Growth | By 2028 end, the market is estimated to surpass a market worth of USD 4.65 billion. Over the next few years, governments are most likely to introduce incentives or policies to boost the use of cloth diapers to foster sustainability. In this context, several countries across the world provide tax breaks or subsidies to parents who utilize cloth diapers. Additionally, the strong influence of online parenting communities and social media influencers can disseminate awareness regarding cloth diaper usage. Thereby making it a more mainstream option. Moreover, consumers are also expected to incline toward purchasing cloth diapers online due to their convenience. |
| Long-term Growth | The market is projected to amass a total of USD 6.99 billion by 2033. Since parenting styles and sustainability patterns are constantly evolving, the use of cloth diapers may observe heightened acceptance. As a result, increasing the social pressure to utilize cloth diapers and reducing the stigma surrounding this product. |
The babies segment led the market in the historical period, and it is expected to lead the market over the forecast period as well. Significant expenditure of parental population on childcare products is expected to propel market growth. According to the estimated data published by Centre for American Progress in June 2021, regarding a public policy and advocacy marketing research organization. The average monthly expenditure on infant care in the United States is 49% higher than that of a preschooler.
The babies’ segment is bifurcated into premium and economic. The demand for economic cloth diapers for babies is expected to be propelled by the surge in middle-income households. Households in this category prefer budget-friendly pre-fold and flat nappies for their babies. Premium cloth diapers for babies are observing heightened demand owing to an increasing preference for skin-friendly and all-in-one diapers. A survey was conducted by Australian Nappy Association (ANA), in 2019, of over 2,453 Australian parents. This revealed that 26.9% and 38.6% of the respondents opt for pocket-style and all-in-two premium quality nappies, respectively.
Principal Consultant
Availability of many offline distribution channels, including hypermarkets and supermarkets, pharmacy stores, and convenience stores for cloth diapers is aiding the segment growth. The segment accounts for a huge portion of the market owing to easy consumer access to cost-efficient cotton cloth diapers at baby care shops. Moreover, convenience stores and supermarkets frequently provide discounts on baby care products, which is expected to propel the demand for the product and generate significant revenue for the offline segment.
The online distribution of cloth diapers is expected to observe accelerated growth in the years to come. The rising demand from parental households for subscription-based services for online baby care products is expected to bolster segment growth.
The China cloth diaper industry holds the maximum market share, attributing its growth to the rapid birth rate. Additionally, the rising demand of parental population to grab baby cloth diapers for their kids is another trend that is facilitating the market growth. The rising aging population in the country is boosting the demand for nursing care and incontinence products.
The United States cloth diaper industry is chiefly driven by soaring demand for premium-quality fitted and pocket baby nappies by parental population. Additionally, the increase in single-parent households and their expenditure on infant care products is pushing the product revenue. According to the USA Census Bureau's recently released data for the year 2020, there were 9.5 million single-person households in the country. The data also revealed that there were 80% of single-mother households made up of such households.
The Europe region's growth is being stimulated by the growing consumer demand for skin-friendly diapers that have higher absorption properties. The trending topic in Europe is the heightened focus of governments and water supply management agencies to introduce diaper-related awareness campaigns to mitigate the waste generation caused by disposable diapers. This is expected to positively influence consumers to purchase reusable cotton nappies to support the product demand in Europe. For instance, in 2021, Mama Bamboo, which is a bamboo-based nappy developer, recorded the disposal of about 3 billion single-use nappies in landfill annually in the United Kingdom.
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Cloth diaper companies are concentrating on extending their production capacity to maintain their market dominance in the local as well as international marketplace. Moreover, companies are emphasizing utilizing sustainable materials like organic cotton, bamboo, and other plant-based materials to produce nappies. To illustrate, in February 2022, SuperBottoms, which is an Indian baby care brand, collaborated with Sahyadri Farms Sustainable Glassroots Initiatives, Ltd. To produce sustainable material-based underwear, langots, and infant nappies in India.
Key Updates from the Market:
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD billion for Value |
| Key Regions Covered | North America; Europe; Asia Pacific; Latin America; The Middle East and Africa |
| Key Countries Covered | The United States, Canada, Germany, the United Kingdom, France, Italy, NORDICS, Spain, Russia, Poland, BENELUX, China, Japan, India, ASEAN, Oceania, South Korea, Brazil, Mexico, Argentina, GCC Countries, South Africa, Northern Africa, Türkiye |
| Key Segments Covered | End User, Distribution Channel, and Region |
| Key Companies Profiled | Procter & Gamble Company; BabeeGreens; Thirsties Baby; Modern Cloth Nappies; Cotton Babies, Inc.; LittleLamb; AdultCLothDiaper.Com; Kinder Cloth Diaper Co.; Navashya Consumer Products Pvt. Ltd.; Happy BeeHinds Cloth Diaper Company |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The cloth diaper market is projected to reach a valuation of USD 6.99 billion by 2033.
Procter & Gamble Company and BabeeGreens are the top players in the cloth diaper industry.
China is expected to dominate the cloth diaper industry throughout the forecast period.
The global cloth diaper industry is projected to record a CAGR of 8.5%.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type 5.1. Single-Layer 5.2. Multi-Layer 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 6.1. Adults 6.2. Babies 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 7.1. Hypermarkets/Supermarkets 7.2. Convenience Stores 7.3. Pharmacy/Drug Stores 7.4. Online Sales Channels 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. North America 8.2. Latin America 8.3. Europe 8.4. Asia Pacific 8.5. MEA 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. Key Countries Market Analysis 15. Market Structure Analysis 16. Competition Analysis 16.1. The Procter & Gamble Company 16.2. Babeegreens 16.3. Thirsties Baby 16.4. Modern Cloth Nappies 16.5. Cotton Babies, Inc. 16.6. LittleLamb 16.7. Adult Cloth Diaper 16.8. Kinder Co. 16.9. Navashya Consumer Products Pvt. Ltd. 16.10. Happy BeeHinds Company 17. Assumptions & Acronyms Used 18. Research Methodology
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