Cling Film Market Outlook from (2023 to 2033)

The global cling film market value is expected to surge from USD 1,291.5 million in 2023 to USD 2,197.6 million by 2033. Over the forecast period, demand for cling films is set to rise at a CAGR of 5.5%. The worldwide cling film industry was valued at USD 1,244.2 million at the end of 2022.

Key Factors Driving Growth in the Cling Film Market Include

  • Growing popularity of cling film packaging due to its features like durability, versatility, and cost-effectiveness
  • Rising need for flexible packaging solutions globally
  • Escalating demand for packaged food products, including ready-to-eat meals and dairy items
  • Robust growth of the organized retail sector
  • Growing demand for plastic wrap solutions
  • Increasing prevalence of foodborne diseases, coupled with rising focus on improving food safety
  • Rise of online grocery as well as online food delivery services
  • Increasing demand in the consumer goods sector
  • Innovation in cling film dispensers as well as cling wrap machines

Cling Film Market Trends Shaping Growth Include

  • Growing demand for modified atmospheric packaging technology for fresh produce food items
  • Rising importance of moisture resistance in food, pharmaceutical, and consumer electronics industries
  • Development and growing popularity of bio-based cling film packaging
  • Surging demand for on-the-go or convenient food options
  • Increasing popularity of antimicrobial cling film rolls
  • Growing demand for e-commerce packaging solutions
Attributes Key Insights
Estimated Cling Film Market Size (2023) USD 1,291.5 million
Projected Cling Film Market Revenue (2033) USD 2,197.6 million
Value CAGR (2023 to 2033) 5.5%
Collective Value Share: Top 5 Countries (2022A) 50% to 55%

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2018 to 2022 Global Cling Film Market Insights Vs. 2023 to 2033 Forecast

Global sales of cling films recorded a CAGR of 3.0% during the historical period, with an overall valuation totaling USD 1,244.2 million at the end of 2022. In the assessment period, global cling film demand is poised to surge at a 5.5% CAGR. By 2033, the worldwide cling film market size will likely total USD 2,197.6 million.

Historical CAGR (2018 to 2022) 3.0%
Forecast CAGR (2023 to 2033) 5.5%

The growing usage of cling films for packing food items in containers to keep them fresh for an extended period is a key factor driving market growth. From keeping food fresh and eliminating the risk of contamination to preventing messy spills, these thin plastic films have become versatile tools.

Cling films are sold as rolls in boxes and thus remain tight over the opening of a container without adhesive. Rising applications of cling wrap packaging across diverse industries, including food, healthcare, and consumer goods, will boost cling film market sales.

Cling film, being a plastic food packaging coating, is preferred as it significantly contributes to the safety and hygiene of the food items. It also prevents food products from contaminants, thereby extending their shelf life.

Cling films are considered a cost-effective way for food presentation. These films have acceptably low-permeability to water vapor and oxygen, extending the product's shelf life or increasing the freshness of the wrapped food articles.

The growing demand for flexible food packaging solutions is expected to boost sales of cling film rolls. Subsequently, expanding the food wrap industry and increasing the usage of cling films for preservation purposes will foster growth.

Leading companies are concentrating on developing biobased cling films to counter regulations. This is expected to bode well for the target market during the assessment period.

Semi-annual Market Update

Particular Value CAGR
H1 5.1% (2022 to 2032)
H2 5.3% (2022 to 2032)
H1 5.5% (2023 to 2033)
H2 5.7% (2023 to 2033)
Ismail Sutaria
Ismail Sutaria

Principal Consultant

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Key Dynamics in the Cling Wrap Industry

Rising Demand for Ready-to-eat Meals Driving the Cling Film Market Growth

Leading restaurants and food and beverage stores are now identifying the benefits of cling films as more and more people use them for their business. Most companies manufacturing these cling films offer them wholesale, making them available at extremely cheap and affordable prices. Getting them in bulk also allows users to store their food items in a more efficient and organized manner.

Cling films are widely used for preparing meals in restaurants and also for catering purposes. These films are used to make sous vide cooking, which is one type of cooking that is ideal for chicken and steak items while preserving their tenderness and flavors. This enhanced cooking flexibility makes professional chefs recommend cling film for a large variety of preparations.

Several countries in Asia have witnessed rapid growth in urbanization. For instance, as per the World Bank, the urban population in China increased by almost 15% between 2012 to 2022. This growth has led to increased adoption of on-the-go food consumption habits among consumers, creating prospects for the target market.

The increasing number of single-person households and the fast-paced lifestyles have led to many people preferring ready-to-eat meals. This is creating demand for cling films, and the trend is expected to continue through 2033.

Country-wise Insights

Country CAGR (2023 to 2033)
United States 4.9%
Canada 6.9%
Germany 4.6%
France 4.3%
United Kingdom 3.4%
Spain 4.5%
Russia 6.4%
China 7.5%
India 7.3%
Japan 3.7%

Rising Demand for RTE Meals Fueling Cling Film Sales in India

India’s cling film market size is predicted to reach USD 152.1 million by 2033. Over the assessment period, sales of cling films in India are projected to soar at a 7.3% CAGR, owing to factors like:

  • Rapid population growth and urbanization
  • Growing demand for ready-to-eat meals and snacks
  • Increasing need for affordable and easy-to-use packaging solutions
  • Flourishing food warp industry
  • Reduction in cling film price

India is witnessing rapid population growth, rising disposable incomes, and changing dietary habits. This, in turn, is triggering the growth of the food and beverage industry.

For instance, as per the National Restaurant Association of India (NRAI), India’s food services industry is set to thrive at 11.19% CAGR through 2028, totaling USD 79.65 billion. This will create growth prospects for packaging solutions such as cling wrap packaging.

There also has been a growing interest in on-the-go and pre-packaged meals in the country. This is expected to drive demand for convenient, easy-to-use packaging solutions, including cling films or freshness sealing films, through 2033.

Advancements in Cling Film Products Boosting China’s Market

As per the latest cling film industry analysis, China is expected to dominate the Asia Pacific Excluding Japan cling film market, holding a share of 41.8% in 2033. Over the forecast period, demand for cling films in China is expected to rise at a 7.5% CAGR.

By 2033, China's cling film market value is projected to total USD 224.8 million, driven by factors like:

China leads from the forefront when it comes to innovation in packaging solutions. Leading China-based cling film manufacturers are innovating to develop new products with enhanced features such as anti-microbial properties, improved cling, and microwave-safe properties. This will improve China’s cling film market share through 2033.

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Category-wise Insights

The below section provides deeper insights into top segments and their respective values & shares in the cling film market. This information can help companies act accordingly, use popular materials, and develop cling wraps for specific end-use applications.

  • Based on material type, the PVC segment is estimated to hold a dominant market share of about 68.6% in 2023
  • By end-use, the food segment will likely account for a revenue share of 53.1% in the global cling film industry in 2033.

PVC Remains the Highly Preferred Material for the Production of Cling Films

Material Type PVC
Value CAGR 5.2%

Polyvinyl chloride (PVC) is the most widely used material for manufacturing cling films. This is due to its features, such as excellent sealing and adhesive properties, flexibility, barrier properties, durability, and cost-effectiveness.

Cling film manufacturers are keen to use PVC to make cling wraps owing to its unique characteristics. For instance, PVC is stickier and more resistant to moisture than PE. The growing popularity of PVC cling films will likely boost the target segment.

PVC is also relatively inexpensive compared to other polymers, such as polyvinylidene chloride (PVDC) and polyethylene (PE). This makes PVC-based cling firms affordable for both consumers and manufacturers.

Attractive benefits like cost-effectiveness, clinging properties, and barrier properties are making PVC the go-to packaging material for producing effective cling films. Consumers are also shifting their preference from solutions like polyethylene cling films towards PVC cling films.

As a result, the PVC segment is anticipated to occupy a market share of about 68.6% in 2023. Over the forecast period, it is expected to expand with a CAGR of 5.2%.

Consumption of Cling Films Remains High in the Food Sector

End-use Food
Value CAGR 5.7%

Food & beverage companies extensively utilize cling film to wrap and preserve food, locking out moisture and protecting against other types of contamination. Several households also utilize cling films for food preparation and assembly purposes.

Manufacturers also use cling films as secondary packaging material for packaged retail foods. Growing demand for ready-to-eat food products globally will positively impact sales of cling films, as they are widely used in these products. Similarly, the rising need for flexible food packaging is set to benefit the target segment.

As per the latest report, the food segment is anticipated to contribute to about 53.1% of the total cling film sales by 2033. The target segment is set to exhibit a CAGR of 5.7% during the forecast period.

Competitive Landscape

The global cling film market is highly competitive, with the top players accounting for only 10% to 20% of the global share. In order to maintain their position and gain a competitive edge, key manufacturers of cling films are implementing several strategies. These include new product launches, strengthening distribution networks, partnerships, mergers, and acquisitions.

With a highly competitive packaging industry, the pressure is on cling film manufacturers to innovate and improve their products constantly. This is driving advancements in cling film technology. These actions are not only helping the key players maintain their market share but are also creating a ripple effect that is shaping the entire industry.

Companies are constantly introducing plastic wrap solutions like wrap and seal films to expand their customer base. To meet bulk industrial demand, they are also increasing their industrial cling film capacities.

Recent Cling Wrap Packaging Market Developments:

  • In November 2023, Berry Global launched a new version of the Omni® Xtra polyethylene cling film. It is a PVC cling film alternative that mainly caters to fresh food applications.
  • In April 2023, Wrapmaster introduced a new compostable cling film, which can be disposed of in a food waste composter and composted at home environments and in industrial settings. Wrapmaster cling films are well known for their high quality and durability.

Scope of the Report

Attribute Details
Estimated Market Value (2023) USD 1,291.5 million
Projected Market Value (2033) USD 2,197.6 million
Expected Growth Rate (2023 to 2033) 5.5% CAGR
Historical Data 2018 to 2022
Forecast Period 2023 to 2033
Quantitative Units Revenue in USD million, Volume in tons, and CAGR from 2023 to 2033
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Segments Covered By Material Type, By Thickness, By End-use, By Region
Key Regions Covered North America; Latin America; East Asia; South Asia & Pacific; Europe; Oceania; Middle East & Africa
Key Companies Profiled Berry Global Group, Inc.; Intertape Polymer Group (IPG); Gruppo Fabbri Vignola S.p.A; Kalan SAS; Fine Vantage Limited; Rotofresh - Rotochef s.r.l.; Manuli Stretch S.p.A.; Klöckner Pentaplast; Adex S.r.l.; MOLCO GmbH; CeDo Ltd; Prowrap Group (Wrapex Limited); 3M Company; Benkai Co., Ltd.; Multi Wrap (PTY) LTD; Anchor Packaging; Anhui Jumei Biological Technology Co., Ltd; Pragya Flexifilm Industries; Reynolds Consumer Products Inc.

Cling Film Market Outlook by Category

By Material Type:

  • PE
    • LDPE
    • LLDPE
    • HDPE
  • BOPP
  • PVC
  • PVDC
  • Others

By Thickness:

  • Up to 9 Microns
  • 9 to 12 Microns
  • Above 12 Microns

By End-use:

  • Food
    • Meat
    • Seafood
    • Baked Foods
    • Dairy Products
    • Fruits & Vegetables
    • Ready to Eat Meals
    • Others
  • Healthcare
  • Consumer Goods
  • Industrial
  • Others

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific Excluding Japan
  • Japan
  • Middle East & Africa

Frequently Asked Questions

How big is the cling wrap market?

The global cling film market size is anticipated to reach USD 1,291.5 million in 2023.

What is the expected valuation for the cling film market in 2033?

The cling film market value is set to reach USD 2,197.6 million in 2033.

What value CAGR did the cling film market exhibit over the last four years?

The global market exhibited a 3.0% CAGR over the last four years.

What is the demand outlook for cling films?

Demand for cling films is projected to expand at a 5.5% CAGR through 2033.

Which end-use will contribute most to the target market?

The food segment will likely hold a prominent revenue share by 2033.

How much cling film is used a year in the United Kingdom?

Around 1.2 billion meters of cling film is used in the United Kingdom every year.

What is cling film used for?

Cling film is mostly used for sealing food items in containers.

What is cling film used for?

Plastic wrap or Saran wrap.

Table of Content
	1. Executive Summary
	2. Market Overview
	3. Key Market Trends
	4. Global Market Demand Analysis 2018 to 2022 and Forecast, 2023 to 2033
	5. Global Market - Pricing Analysis
		5.1. Regional Pricing Analysis
		5.2. Global Average Pricing Analysis Benchmark
	6. Global Market Demand (in Value or Size in US$ Million) Analysis 2018 to 2022 and Forecast, 2023 to 2033
	7. Market Background
	8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Material Type
		8.1. PE
			8.1.1. LDPE
			8.1.2. LLDPE
			8.1.3. HDPE
		8.2. BOPP
		8.3. PVC
		8.4. PVDC
		8.5. Others
	9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Thickness
		9.1. Up to 9 Microns
		9.2. 9 to 12 Microns
		9.3. Above 12 Microns
	10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by End use
		10.1. Food
			10.1.1. Meat
			10.1.2. Seafood
			10.1.3. Baked Foods
			10.1.4. Dairy Products
			10.1.5. Fruits & Vegetables
			10.1.6. Ready to Eat Meals
			10.1.7. Others
		10.2. Healthcare
		10.3. Consumer Goods
		10.4. Industrial
		10.5. Others
	11. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Region
		11.1. North America
		11.2. Latin America
		11.3. Western Europe
		11.4. Eastern Europe
		11.5. Asia Pacific Excluding Japan
		11.6. Japan
		11.7. Middle East and Africa
	12. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033
	13. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033
	14. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033
	15. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033
	16. Asia Pacific Excluding Japan Market Analysis 2018 to 2022 and Forecast 2023 to 2033
	17. Japan Market Analysis 2018 to 2022 and Forecast 2023 to 2033
	18. Middle East & Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033
	19. Country wise Market Analysis 2023 & 2033
	20. Market Structure Analysis
	21. Competition Analysis
		21.1. Berry Global Group, Inc.
		21.2. Intertape Polymer Group (IPG)
		21.3. Gruppo Fabbri Vignola S.p.A
		21.4. Kalan SAS
		21.5. Fine Vantage Limited
		21.6. Rotofresh - Rotochef s.r.l.
		21.7. Manuli Stretch S.p.A.
		21.8. Klöckner Pentaplast
		21.9. Adex S.r.l.
		21.10. MOLCO GmbH
		21.11. CeDo Ltd
		21.12. Prowrap Group (Wrapex Limited)
		21.13. 3M Company
		21.14. Benkai Co., Ltd.
		21.15. Multi Wrap (PTY) LTD
		21.16. Anchor Packaging
		21.17. Anhui Jumei Biological Technology Co., Ltd
		21.18. Pragya Flexifilm Industries
		21.19. Reynolds Consumer Products Inc.
	*The above list is indicative in nature and is subject to change during the course of research
	22. Assumptions and Acronyms Used
	23. Research Methodology
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